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Global C-Pop star Tia Lee hits 100 million views with animation series and launches female focused #EmpowerHer campaign

Redhill Asia

WASHINGTON, D.C., US - Media OutReach - 20 December 2022 - Today, global C-pop star Tia Lee Yu Fen launched her new charitable campaign “#EmpowerHer” hot on the heels after a record breaking 100 million views of her animation series and over 50 million views on her new single“ Goodbye Princess ”. The campaign will donate up to HKD3.8 million to selected beneficiaries include Daughters Of Tomorrow in Singapore, Beats By Girlz and Women in Music in the United States, Teen’s Key in Hong Kong, and more. Inspired by Tia Lee’s personal journey with self-doubt and society’s expectations, both the “ Goodbye Princess ” single and her subsequent #EmpowerHer campaign aims to encourage young women to embrace their authentic selves. The #EmpowerHer campaign will split up to a maximum of HKD3.8million (approximately USD$480,000) between the selected charities. Each view of Tia’s “ Goodbye Princess ” music video will help to empower women around the world. Every time a viewing benchmark is met a donation will be made to the #EmpowerHer campaign, one of the biggest initiatives to support the empowerment of women worldwide. Tia Lee has always been a vocal advocate of female empowerment throughout her career as a C-pop star. Using her international platform, Tia last month talked about the importance of female empowerment in influential publications Vogue and Rollacoaster. New single “ Goodbye Princess ” and the #EmpowerHer campaign marks her biggest initiative in support of women around the world. As “ Goodbye Princess ” MV continues to grow beyond its 50 million views, it is set to become one of the most viewed C-pop campaigns across social media. This provides a strong foundation for Tia’s #EmpowerHer campaign to reach the benchmark. Contact Details Redhill Asia Media Contact +852 6077 7342 global@redhill.asia

December 20, 2022 04:34 AM Eastern Standard Time

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Playmaker Named One of the Best Employers in Sports by Front Office Sports

Playmaker

Playmaker, a leading social media sports and entertainment content platform, was included on Front Office Sports’ 2022 Best Employers in Sports list. The list recognizes companies across the sports industry who exhibit strong leadership, as well as a commitment to diversity and inclusion, employee wellbeing and philanthropy. Playmaker became the first social media-based content platform to receive the honor since TwitterSports was included on the inaugural list in 2019. Despite a series of market challenges brought on throughout 2022, Playmaker’s year was highlighted by strong growth across several key areas of the business. The rising sports media platform saw a 300% jump in year-over-year revenue anchored by significant growth across its 30 social media channels, reaching more than 18 million followers and gaining new strategic partnerships with companies such as Pepsi, PointsBet and No House Advantage. Playmaker supported its financial growth by investing in people — specifically operational, marketing and financial employees — as well as new popular and emerging content creators such as Adam Garfield, Cam Smith and Nyrie Iskandarian. This expansion of talent brought Playmaker’s headcount from 12 to 60 in 2022 – a 400% increase. “Putting our team in a position to both have a great time and thrive professionally has been a priority of Playmaker’s since our inception in 2018,” said Playmaker CEO Brandon Harris. “Empowering employee innovation, creativity and freedom enabled us to post our most successful year to date. The value in this type of constructive work environment is underscored not only by positive results, but also our staggering employee retention rate of 95%. We’re looking forward to capitalizing on the momentum we’ve created for ourselves and providing a new perspective on how sports fans engage with content in the future.” Front Office Sports established its annual list in an effort to recognize premier organizations across the burgeoning sports industry that are doing the best for their employees. Winners are selected following an application process analyzing employee sentiment in response to a set of open-ended questions designed to uncover how employees truly feel about their employer. Notable previous winners of the Front Office Sports Best Employers in Sports Award include: the Denver Broncos, Charlotte Hornets, LaLiga, Opendorse and Tipico, among others. About Playmaker Founded in 2018, Playmaker is a new-age media, talent & merchandise company. The company currently influences more than 18 million followers across its social media, 50+ athletes under management and more than 20 original shows on Snap Discover. In addition to its flagship sports content, Playmaker operates independent branded verticals including betting, entertainment, basketball and esports. For more information, please visit Playmaker’s official website. Contact Details HPL Digital Sport for Playmaker Alex Shapiro +1 732-770-9395 ashapiro@hotpaperlantern.com Company Website https://homeofplaymakers.com/

December 19, 2022 12:30 PM Eastern Standard Time

Where Will Odell Beckham Jr Sign - Former Giants WR Weighs In

Betting.US

David Tyree, the former wide receiver for the New York Giants, has offered his opinion on whether Odell Beckham Jr will return to his former team. Beckham JR has been given the green light to return after recovering from an ACL injury incurred during his Super Bowl-winning performance for the Los Angeles Rams in 2022. There is much speculation about whether Beckham Jr will return to the Rams, the Giants, or sign with the Dallas Cowboys. Speaking to Betting.us, Tyree stated, “I do believe he’s going to come back [to The Giants]”, adding that he will likely stick around for “a few great years because he’s that immensely talented.” Beckham Jr was first drafted by the Giants in 2014 and played with the team until 2018 before he was drafted by the Cleveland Browns. Tyree was working for the Giants in the player development team during this period, so he has intimate knowledge of Beckham Jr’s potential. Tyree has also decried the frenzy surrounding Beckham Jr’s return and potential singing. “It kind of sucks that there was this media skirmish, and this is the time to avoid any kind of distraction… He’s just positioned himself so well in his run with The Rams and he deserves this opportunity.” Beckham Jr has admitted that he’s been in contact with the Giants, the Rams, the Bills, and the Packers about potential deals. As hopes for The Rams’ playoff contention slip away, speculation seems to favor either a Giants return or Cowboys signing. Both teams offer appealing prospects to the star wide receiver. While the Cowboys' current offense is satisfactory, it isn’t exactly inspiring. However, the Cowboy's defense is one of the best in the league, with the best pass-rush grade and a high coverage grade. If Beckham Jr wants to secure another Super Bowl ring, the Cowboys could be a legitimate option. The Giants too have been performing strongly this season, though Beckham Jr's history with the team may be enough to inspire a return. He would undoubtedly add plenty of value to the team’s flagging offense, and a high-figure contract may be enough to lure him back in. In any case, David Tyree has acknowledged that a return after his injury may still bring challenges for the player. “It’s not another easy decision coming off ACL, right? It’s like it’s the dream homecoming, but it’s not as easy as you would like it to be when you look at where The Giants are capitalized.” Tyree Discusses “Best Catch” Comparisons In the same interview, David Tyree discussed the differences between his iconic helmet catch for the New York Giants in Super Bowl XLII and the one-handed catch by Beckham Jr in 2015. Tyree’s catch took place within the last two minutes of the Super Bowl game and would lead to a match-winning touchdown. It would be one of the biggest NFL upsets in history and ended a 19-game winning streak for the New England Patriots. When quizzed on whose catch was better, Tyree said “I don’t think there’s a better,” but that “it’s almost not comparable.” Tyree surmised that his catch was the more significant of the two, as it led to a Super Bowl win. Contact Details Betting.us Patrick Humphrey +44 7450 292577 patrick.humphrey@mytraffico.com Company Website https://www.betting.us/

December 19, 2022 11:30 AM Eastern Standard Time

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Daniel Jones Deserves a New Deal – Former Giant & ‘Helmet Catch’ WR Speaks Up

Betting.US

David Tyree, the former wide receiver for the New York Giants, has shared his opinion that current Giants quarterback Daniel Jones should be offered another contract. Although Tyree admits that it will be a complex decision to make, Jones has certainly “earned the right to another opportunity.” In his interview with Betting.us, Tyree highlighted Jones’ recent season as indicating a valuable talent. Speaking of his achievements on the field this year, he said that the coaching staff is likely to have noticed that “we can trust [him to deliver] … and I think that’s a tribute to him.” He also noted that despite not getting a fifth-year option, Jones “performed when the pressure was on, with a team and a coach that believes in him.” The 2022 season marked the fourth and final year of Jones’ rookie quarterback contract. If the team were to extend the option, his contract would be worth around $23 million. Depending on his performance at the end of this season, Jones may still be offered a long-term deal. A contract would then cost the team roughly $30 million. As of December 20, 2022, he has made 57 touchdowns for the Giants since being signed in 2019. Jones’ future will be decided in large part by head coach Brian Daboll. According to Tyree, Jones has led what is the Giants’ “dismal” offense, and that outside of him, “there is not a lot of talent around that offense in a lot of different positions.” That said, Tyree acknowledged that the Giants have had to overcome “so many injuries…. It’s a miracle that they’re still sitting at six and three… The offensive line wasn’t even supposed to be playing as well as they played, and they still endured injuries. They should just give Brian Daboll the award at this point.” Daniel Jones’ 2022 Performance So Far As 2022 draws to a close, the Giants' chances of appearing in the playoffs are closer to becoming reality. After the team beat the Washington Commanders 20-12, the Giants need only to win one more of their next three games. This victory ended a four-game losing streak for the Giants. One of the biggest surprises was the performance of Daniel Jones. Jones has previously struggled in prime-time games for the Giants, with the team losing their last 11 prime-time games. A more consistent and considered performance saw Jones master an impressive touchdown drive in the second quarter. This will hopefully be a return to form for Jones after a spotty run of performances in recent weeks. His first nine games were lauded for being highly efficient, with a marked increase in care for the ball this year than in his previous three seasons. In his first nine games, Jones tossed only two interceptions in 237 throws, an impressive feat shared only by Tom Brady. Although it looks as though Jones' prospects for an extended contract are likely, it’s possible that this will be denied if the Giants don’t make it to the playoffs. Whether the Giants can achieve this, David Tyree is hopeful. “I think they can get in as a wild card, my Giants. But… they have to pull off miracles’ week in and week out to get a win, and with the roster thinned out, it gets tough.” Nevertheless, Tyree remains loyal to his former team. “Go Giants always. I’ll pick them to win eight, nine times out of ten. Contact Details Betting.us Patrick Humphrey +44 7450 292577 patrick.humphrey@mytraffico.com Company Website https://www.betting.us/

December 19, 2022 10:58 AM Eastern Standard Time

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CleverTap appoints Satyadeep Mishra as Chief Human Resources Officer

CleverTap

CleverTap, the World's #1 Retention Cloud today announced the appointment of Satyadeep Mishra as their new Chief Human Resources Officer. He joins from the hospitality-technology platform, OYO where he worked as the Chief Human Resources Officer for its technology, product, global functions and international markets teams. With over two decades of experience working with the likes of Jio, Barclays and Bajaj Finserv among others, Satya brings with him a demonstrable history of leading teams and conceptualizing innovative HR strategies across domains of talent acquisition, training & development, and performance management. He also played a pivotal role in the transformational growth journey of Jio’s core telecom and digital initiatives. “We are excited to have Satya onboard. Having nurtured some of the industry’s leading experts, quality talent has always been a top priority for CleverTap. And with Satya’s immense experience, I have no doubt that he will lead our People Strategy and continue to build on our culture which puts employees first, as we go from strength to strength in our journey as global MarTech leaders”, said Sidharth Malik, Chief Executive Officer, CleverTap. “It's an absolute pleasure to be part of such a dynamic and exuberant team. The growth of CleverTap over the past few years is a testament to the capabilities and dedication of everybody involved with the team. The roles that HR functions play, not just in people strategy, but even in business, have become significant for more companies, especially within the era of work from anywhere. I am elated to be working with like-minded individuals that understand the importance of retaining and nurturing bright talent. I am confident that together, we can scale new heights and break conventional barriers while creating value not only for our customers but also for our employees the world over”, said Satyadeep Mishra, Chief Human Resource Officer, CleverTap. About CleverTap CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and life-time value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.The platform is powered by TesseractDB™ - world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 1500 customers, including Gojek, ShopX, Electronic Arts, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta. For more information, visit clevertap.com or follow on LinkedIn and Twitter. Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

December 19, 2022 07:59 AM Eastern Standard Time

SWMBRD Sports announces company has started mass production of its proprietary Swimboard

SWMBRD Sports Inc

Contact Details Proactive Canada Proactive Canada +1 604-688-8158 na-editorial@proactiveinvestors.com

December 16, 2022 07:30 AM Pacific Standard Time

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QUEEN OF VERSAILLES REIGNS AGAIN FINDS SECOND WINDOW ON HBO MAX

Full Scope PR

HBO Max announced the second window run of the hit series Queen of Versailles Reigns Again. The series premiered earlier this year on discovery+ and will be available to stream again in a second window run, beginning Wednesday, December 14 on HBO Max. The series follows Jackie Siegel as she reveals the renovation journey of her family’s famous 90,000 square-foot home. In 2012, the world was introduced to Jackie Siegel and her quest to build the largest single-family home in America in the hit documentary The Queen of Versailles. After a stock market plummet nearly killed her dream home, Jackie and her family are ready to return to their famous 90,000 square-foot home. Offering the first glimpse inside the home since the documentary premiered a decade ago, the series will chronicle a vast renovation project, including the completion of five kitchens, a 35-car garage, 150-person dining room, ballroom and the family’s very own British-style pub. As an intriguing fixture in pop culture, Siegel has made headlines with mainstream media and has appeared on hit television shows like Bravo’s Flipping Out, Below Deck Mediterranean, Watch What Happens Live, ABC’s Nightline & The Doctors. Siegel is also a dedicated philanthropist and founded the Victoria’s Voice Foundation in honor of her late daughter, Victoria, who passed of a drug overdose at 18-years-old. The tragedy has trajected her family into a new life purpose: to save lives through drug prevention programs. The foundation aims to bring drug prevention education into the schools, offer healthy social media opportunities for young people, and assist first responders in receiving and administering Narcan to overdose victims. The former Mrs. Florida America is also involved in the national Mrs. America organization and many of the contestants have become outspoken advocates of Victoria ’ s Voice. Queen of Versailles Reigns Again is produced by AMPLE Entertainment. About AMPLE Entertainment Founded by Ari Mark and Phil Lott, AMPLE Entertainment is a production company dedicated to hands-on, filmmaker led premium content. Since launching six years ago, the company has produced multiple series, specials and documentaries including The Invisible Pilot (HBO) with Adam McKay, 9 Months with Courteney Cox (Facebook), Could You Survive The Movies? (YouTube Originals), Murder in the Heartland (Discovery+), Lost Gold of World War II (History), The Lost Women of NXIVM (Investigation Discovery), Cold Case Files (A&E, Netflix), Queen of VersaillesReigns Again (Discovery+) among many more. The company is developing and producing a slate of premium films and series, including the natural-history film Kangaroo Valley (Netflix), the feature documentary After the Fyre with Fremantle Media, and several unannounced premium stranger-than-fiction limited series. Ample has won Emmy Awards for their YouTube series Could You Survive the Movies? and 9 Months with Courteney Cox for Facebook. In 2020, the company launched Ample Nature, the first dedicated Los Angeles-based natural-history unit. Contact Details Full Scope PR Jack Ketsoyan +1 323-321-2004 jack@fullscopepr.com

December 15, 2022 10:31 AM Pacific Standard Time

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Gift Guide for the 2022 Holiday Season

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/2Gwzr4rYqQA A new survey finds holiday shoppers are planning to spend more than $800 on average this season. Trends Editor for Daily National, Mike Bako has compiled some of his favorite items to help consumers navigate the holiday hustle and bustle. MONEY MANAGEMENT Money is top of mind this year. In fact, Google trends data shows searches for financial matters are up more than 350%. Before buying anything, Bako says, “It’s important to know how you’re going to pay for all those gifts.” The trends editor highlights the convenience of Square and Afterpay, saying, “They are the perfect way to shop your favorite brands and avoid interest and revolving debt. As the leading Buy Now Pay Later platform, Afterpay offers consumers the ability to split approved purchases into four interest-free bi-weekly payments.” With Afterpay, consumers are able to unlock access to the things they want and need without using expensive credit cards. Consumers can schedule payments to sync up with their paychecks and receive text and email reminders to make sure the funds are in their accounts. With Square, shoppers can choose Afterpay's Buy Now Pay Later as an option in-person and online at their favorite businesses, while still having flexibility and control of their money. Visit the entire Shop Directory on the Afterpay app and www.afterpay.com. Social media handles: Instagram: @square and @afterpayusa GEAR & GADGETS Some of the biggest trends of the year come from social media and platforms like TikTok. Bako says, “That means content creators of all ages will love the GoPro HERO11 Black. It's one of my favorites!” The GoPro HERO11 Black delivers the highest resolution with 5.3K video and 27 megapixel photo, highest 10-bit color depth, highest level of video stabilization with HyperSmooth 5.0 and widest field of view ever featured on a GoPro HERO camera. Bako adds, “Sharing memories on-the-go has never been easier with HERO11 Black’s auto highlight video feature, which automatically creates highlight reels of your footage with the GoPro Quik app and a GoPro Subscription, which comes with unlimited cloud storage.” GoPro HERO11 helps people get creative with their shots. The camera is rugged and waterproof to 33ft right out of the box or creators can try the built-in Night Effects that let them practice night photography from light painting to capturing star trails with just the press of a button. This season, the HERO11 Black is being bundled with GoPro’s favorite adventure-ready accessories for just $399.98 with a GoPro Subscription, a steal for only $50 more than the standalone camera. Find out more at GoPro.com. Direct Link: https://gopro.com/en/us/shop/cameras/hero11-black/CHDHX-111-master.html Social media handles: Facebook: https://www.facebook.com/gopro/ Instagram: @gopro Twitter: @GoPro SMART TECHNOLOGY Tech gadgets continue to rank high on many wish lists and Bako says shopping tech is always about the latest and greatest smartphones. “Here’s something that caught my eye! T-Mobile is bringing back a deal so good it hasn’t been seen in years. Four lines for $25 a line per month with autopay for unlimited talk, text and data including 5G access. That means you can switch a whole family of four to T-Mobile’s Essential Plan for just $100 a month… and get access to the nation’s largest, fastest and most reliable 5G network!” T-Mobile also has a selection of FREE 5G smartphones with savings up to $800 off, including the latest Samsung Galaxy 5G smartphones. For more information, visit t-mobile.com/offers. Social Media Handles: Facebook Address: @TMobile Instagram Handle: @TMobile Twitter Handle: @TMobile SOCIALLY CONSCIOUS CONSUMER One of the fastest growing trends has been the rise of the socially conscious consumer who values sustainability over things. The trends editor highlights how TerraCycle’s Zero Waste Box picks up where local recycling programs stop. “Picture it – Christmas morning, the mountains of gift wrap and plastic packaging thrown everywhere, and it’s time for the cleanup. This year instead of throwing it all away, and having it end up in a landfill, incorporate the Holiday Decorations - Zero Waste Box, and the Plastic Packaging Zero Waste Box into your festivities and do your part to recycle everything from coffee capsules to broken holiday decorations and all the plastic packaging you can’t recycle in your blue bin,” adds Bako. There is a Zero Waste Box for almost any type of trash. For more, visit TerraCycle.com. Social Media Handles: @zerowasteboxes @TerraCycle Hashtags: #RecycleEverything Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 15, 2022 01:15 PM Eastern Standard Time

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New York State Department of Agriculture and Markets Orders NYC to Drop Foie Gras Sales Ban

Catskill Foie Gras Collective

Hudson Valley duck farmers, organized as the Catskill Foie Gras Collective, announced today that the New York State Department of Agriculture and Markets has ruled that NYC’s proposed ban on the sale of foie gras in NYC restaurants and retail stores violates State law. The Department has issued an Order directing that New York City “immediately comply with the provisions of Section 305-a of the Agriculture and Markets Law” and refrain from taking any action “that would restrict [the farmers’] ability to sell their product in the New York City market.” Agriculture and Markets Law § 305-a prohibits municipalities, like New York City, from enacting laws that unreasonably restrict farming operations in certified agricultural districts. The Hudson Valley duck farms are located within certified agricultural districts. The Department issued its Order after investigating the farmers’ complaint that NYC’s sales ban, which is known as Local Law 202, would unreasonably restrict their operations. “After reviewing our complaint, the Department of Agriculture has determined the City’s proposed actions do, in fact, violate New York State Law,” said Marcus Henley, a spokesperson for the Catskill Foie Gras Collective. “We are extremely grateful that the Department has taken this action, as hundreds of Sullivan County farm worker jobs were hanging in the balance.” Local Law 202 would have become effective on November 25, 2022, but in a separate lawsuit, a Manhattan judge issued a preliminary injunction that enjoins the City from enforcing the law pending further proceedings in that suit. Had Local Law 202 gone into effect at that time, the sales ban would have caused millions of dollars in revenue loss to the State, New York City, restaurants, wholesale distributors, retail store owners, and related transportation companies. “On a broader scale, the order stops local municipalities from establishing a dangerous precedent of dictating to us what farmers can grow and what people can eat,” added Henley. “It’s great news for farmers and fine diners everywhere.” Proponents for the sales ban, including animal rights groups, mistakenly claim that ducks are treated inhumanely during the foie gras production process. Hudson Valley Foie Gras and La Belle Farms respond that their ducks are well cared for, are allowed to roam freely, and are processed in a government-inspected facility, strictly adhering to animal welfare and federal regulations. Both farms produce foie gras using a special hand-feeding method, like no other farm in the world, so as not to harm the ducks. “These well-funded groups are reactionary and powerful, often times acting without knowing all the facts,” said Sergio Saravia, President of La Belle Farms. “We welcome politicians and reporters to visit our poultry farms and see, firsthand, the farming practices we have in place.” New York City has thirty days to challenge the Department’s Order by filing a court proceeding in Albany County. “We hope the City will accept the Order given the Department’s authority and expertise enforcing the Agriculture and Markets Law, but we will continue to fight to protect our farms if the City decides to spend even more taxpayer dollars on taking the matter to court in Albany.” For more information about foie gras production visit: https://foiegrasfacts.org. About Catskill Foie Gras Collective: The Catskill Foie Gras Collective is comprised of Hudson Valley Foie Gras and La Belle Farm, the main producers of foie gras to restaurants and retail food stores. The collective serves as a resource for factual information and independent articles about our farming. For more information, visit: https://foiegrasfacts.org/ Contact Details Lynn Munroe +1 845-548-1211 lynn@maracaibomedia.com Company Website https://foiegrasfacts.org/

December 15, 2022 11:58 AM Eastern Standard Time

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