WRINKLES SCHMINKLES IS RECYCLING THE ‘UNRECYCLABLE’! In partnership with TerraCycle®, they’re delivering a free recycling program for consumers.
Los Angeles, CA
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June 07, 2023 12:00 PM Eastern Daylight Time
Wrinkles Schminkles, the pioneer of the reusable Wrinkle Patch is now zero-waste through the innovative creation of the world’s first silicone patch recycling program, which launched in June in partnership with TerraCycle®, the global leader in innovative sustainability solutions. Now, brand fans can recycle their Wrinkles Schminkles sustainable skincare in three simple steps fully funded by the brand. Using a free, pre-paid shipping label, customers can send used products and packaging complimentary to a TerraCycle® warehouse where it is sorted, cleaned and transformed into something new.
Wrinkles Schminkles started with a single product to provide a solution to wrinkle and line-refinement on the chest (thanks side-sleeping!). This year, the brand has a a lot to celebrate including their 10th anniversary, TikTok virality, international recognition as a leader in non-invasive Skincare That Sticks ™, and now the ultimate gift of being zero waste!
Founder Gabrielle Requena is delighted to have achieved this hard-fought milestone in sustainability after many years of being told that it simply was not possible to recycle silicone patches. “Since going viral on TikTok and significantly growing, at the very top of our brand’s to-do list has been finding a way to recycle a historically classed ‘non-recyclable’ category recyclable. Even my manufacturer insisted it wasn’t possible. I’m a big believer that aesthetics and ethics can go hand in hand. By pioneering the first silicone patch recycling program through TerraCycle®, we are proud to offer our customers this simple and free option to ensure we keep our products and packaging out of landfills and contribute to our planet and people, like any future-focused brand.”
TerraCycle® Founder and CEO Tom Szaky is excited to see that brands who gone viral on TikTok are stepping up to position a commitment to the planet at the front and center of their business. "For brands that are looking to meet the rising demand from consumers for sustainable practices, it is important to think consciously about end-of-life solutions for their products and packaging. With the launch of this innovative recycling program, Wrinkles Schminkles is demonstrating how brands can sustain success on social media without putting engagement ahead of the environment."
To further prove what they promise, Wrinkles Schminkles has partnered with Provenance, the global leader in sustainable marketing technology that verifies all sustainability claims the brand makes. Look for the ‘proof points’ on each product page or read through the Wrinkles Schminkles sustainability profile on the Provenance website at provenenace.org.
You won’t find any greenwashing here, just sustainable, zero waste Skincare That Sticks™.
ABOUT WRINKLES SCHMINKLES
Wrinkles Schminkles is a judgement-free zone; We’re here if you want affordable, non-invasive treatments for fresher-looking skin, targeted line-refining and Skincare That Sticks™. Fuelled by one woman’s personal mission almost a decade ago to correct the unwanted effects of side- sleeping and sun damage on her skin, the Australian-owned brand has since become the most trusted name in silicone patches. Thre brand has received global notoriety on TikTok and gone viral with one video fetching over 58M views and counting. The Forehead Patch completely sold out from its TikTok popularity and today, one sells every 60 seconds.”
Manufactured in one of only two FDA-approved facilities in the USA and backed by extensive clinical testing*, Wrinkles Schminkles’ noninvasive, reusable patches are made of 100% Medical-Grade Silicone. They are suitable for all types of skin, ages and life stages. Proven to refine skin texture in a matter of hours, the high-performance patches also visibly improve the appearance of all kinds of unwanted crinkles (think: crow’s feet, lines around the mouth and on the forehead, chest and hand wrinkles and tech neck). With a fun name and products backed by science, Wrinkles Schminkles offers a complete range of skin-refining treatments and continues to win the trust and support of a loyal community of customers, skinfluencers, doctors and dermatologists all over the world. Skincare brand Wrinkles Schminkles. www.wrinklesschminkles.com
*An independent testing of 92 women using Wrinkles Schminkles patches over a four-week period.
About TerraCycle®
TerraCycle® is an international leader in innovative sustainability solutions, creating and operating first-of-their-kind platforms in recycling, recycled materials, and reuse. Across 21 countries, TerraCycle® is on a mission to rethink waste and develop practical solutions for today’s complex waste challenges. The company engages an expansive multi-stakeholder community across a wide range of accessible programs, from Fortune 500 companies to schools and individuals. To learn more about TerraCycle and join them on their journey to move the world from a linear economy to a circular one, please visit www.terracycle.com
Contact Details
Wrinkles Schminkles
Kim Farrington
Company Website
