SIGMA America Announces Results of its 4th Annual “Focused On The Fight” Charitable Giving Campaign Supporting Local Community Education SIGMA America and authorized SIGMA dealers contribute $50,000 to local schools--
Ronkonkoma, NY
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October 12, 2023 12:00 PM Eastern Daylight Time
SIGMA Corporation of America, a leading camera and lens manufacturer for both photography and cinema applications, announced today the results of its 4th Annual “Focused on the Fight” Charitable Giving Campaign. The initiative kicked off the new academic school year with a $50,000 contribution to schools selected by participating SIGMA dealers through DonorsChoose, a nonprofit organization dedicated to supporting teachers and students by funding educational projects that go beyond traditional school budgets.
While this year’s charitable giving program is expected to cover 90% of U.S. states once fully funded later this month, SIGMA America’s long-term goal is to fund school projects in every state.
To date, SIGMA dealers have donated to 68 schools and funded 70 school projects and will continue to grow as more projects are funded. Participating dealers are:
- Bedford Camera & Video, numerous locations in AK, OK, MO
- F32 Photo, Knoxville, TN
- Garland Camera Repair & Photo Imaging, Garland, TX
- Glazer’s, Seattle, WA
- Hot Rod Cameras, Burbank, CA
- Houston Camera Exchange, Houston, TX
- Nuzira , Scottsdale, AZ
- Pixel Connection, Avon, OH and Nashville, TN
- PROCAM, Detroit, MI; Chicago, IL; and Cincinnati, OH
SIGMA America is grateful for and dedicated to the Long Island community which has supported its headquarters for nearly 40 years, and to the Los Angeles community that welcomed its Burbank office and showroom in 2018. As part of this charitable giving campaign, SIGMA served a total of 44 schools and funded a total of 46 projects, including the following in the Long Island and Los Angeles communities:
- East Islip High School, Islip, NY, “Strobe Lighting for Photography Students” project
- Martin Luther King Junior Elementary, Wyandanch, NY, “Strike a Pose It’s Camera Time” project
- Sotomayar Arts and Science Magnet School, Los Angeles, CA, “Empowering Student Filmmakers” project
- Logan Academy of Global Ecology, Los Angeles, CA, “Make a Statement without Saying a Word” project
"We strongly believe that Sigma’s ‘picture’ – or actions – must match our words," says Mark Amir-Hamzeh, president of SIGMA America. "Photography, by its creative nature, promotes awareness, compassion, and empathy; it is the heart of all we do as photographers. Nurturing and cultivating the next generation of creatives starts in the school, and it’s often the creative programs that are the first to fall victim to underfunding. We look forward to the impact this initiative will have on our communities now, and in the years to come."
For the full list of funded projects and participating partners, please visit:
https://www.sigmaphoto.com/focused-on-the-fight-23
SIGMA’s “Focused On the Fight” Charitable Giving Campaign was started in 2020 to assist in alleviating and eradicating Covid-19 after-effects, and in 2022 turned its focused to supporting humanitarian efforts in Ukraine. Since its inception, a generous $343,000 has been donated to charities in the United States and Ukraine, including local charities selected by 53 SIGMA participating dealers.
About SIGMA Corporation of America
SIGMA Corporation of America, founded in 1984, is the US subsidiary of SIGMA Corporation, a family-owned manufacturer of lenses, cameras and photo accessories. Headquartered in Ronkonkoma, NY, SIGMA America expanded its US operations in 2018 with the opening of SIGMA Burbank, a multifunctional showroom, event space and repairs/distribution facility located in the heart of the Los Angeles entertainment industry. Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan.
In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Leica, Nikon, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA Cine lenses meet the needs of advanced 6k and 8k cinema production.
Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with over 35 award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more users can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease.
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