Sick of Cold Calling? Emotionally Intelligent AI Could Help You Break Into The $325.7 Billion Market Opportunity Of MarTech
Detroit, Michigan
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February 06, 2024 08:20 AM Eastern Standard Time
By Faith Ashmore, Benzinga
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The proliferation of social media platforms, the rise of mobile devices and the advancements in technology have made digital marketing the new norm. While print advertising is still far from being phased out, ad spending is increasingly being devoted to digital marketing. However, not all digital marketing is created equal, and it can be easy to get lost in the crowd. That’s why companies like HiveSkill that harness the power of AI are so integral in the next generation of marketing.
HiveSkill offers a unique marketing solution characterized by customization, hyper-targeting and a foundation of trust and data. Its approach involves delivering context-driven marketing campaigns tailored to pre-qualified leads sourced from its industry-leading consumer database.
Powered by advanced artificial intelligence, HiveSkill conducts thorough audience profiling, categorizing contacts into relevant interest groups or "buckets." This enables them to create the optimal audience for effectively conveying a company's story and messages.
HiveSkill is successfully deploying competencies in multiple large industries while differentiating itself from the big tech companies like Meta (NASDAQ: META), Google (NASDAQ: GOOG), and Amazon (NASDAQ: AMZN). The global digital marketing software industry was valued at $49.4 billion in 2019 and is forecasted to grow at a CAGR of 17.4% from 2020 to 2027. The global marketing technology (MarTech) market was valued at $325.7 billion in 2022 and is expected to grow at a CAGR of 19.8% from 2023 to 2030. Not to mention, in 2021, the market for artificial intelligence in marketing was estimated at $15.84 billion, and it is projected to increase to more than $107.5 billion by 2028. HiveSkill seems to be firmly positioning itself at the nexus of all these growing industry segments.
HiveSkill differentiates itself from competitors by harnessing the power of emotionally intelligent AI. Through its construction of a comprehensive database, utilizing entrepreneurial networks and strategic partnerships with Crunchbase and Hubspot, HiveSkill instills greater confidence in companies' marketing strategies. In a marketing landscape dominated by big tech alternatives, where businesses can often feel like insignificant drops in an overwhelming ocean, HiveSkill aims to provide the opposite experience.
When businesses choose to collaborate with HiveSkill, they not only gain access to an extensive existing database and tools, but HiveSkill will also use existing infrastructure and leads to help build a unique “Hive” of engaged prospects, fostering a mutually beneficial feedback loop of data. Consequently, HiveSkill's database has transformed into a robust engine comprising millions of carefully curated and profiled contacts. This empowers them to effectively engage and connect with their desired target audiences, including "look-alike" segments.
HiveSkill takes the guesswork out of chasing leads, which is why the company boasts the tagline of “All you need to do is close the deal.” Firmly positioned in highly lucrative markets, the company could be the next step in the evolution of digital marketing.
The company is currently hosting an investment offering with a minimum investment of only $0.25.
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