My Code Appoints Adtech Veteran Veronica Gilton as Chief Technology Officer Gilton’s experience in creating and managing digital media properties will strengthen My Code’s development as a data-driven leader in multicultural marketing
SANTA MONICA, Calif.
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October 06, 2022 09:00 AM Eastern Daylight Time
My Code, the largest multicultural digital media company in the United States which enables publishers, storytellers, brands and agencies to connect with diverse audiences, today announced the appointment of Veronica Gilton as Chief Technology Officer (CTO). Gilton brings over 25 years of adtech and media experience that she’ll use to lead My Code’s integrated tech solutions to ensure brands, partners and publishers have the resources they need to be successful.
In her new role, Gilton is responsible for overseeing the development and dissemination of My Code’s proprietary technology, including the utilization of My Code’s Intelligence Center, to collect and share media insights about multicultural consumer audiences. As the company prepares to end the year strong, Gilton will be driving new intellectual property, building technology to scale business development and elevating service for My Code’s publishers and clients. This will help power marketing capabilities for brands that rely on evolving strategies to accurately anticipate and act on consumer attitudes and behaviors.
Gilton has been creating and managing high-traffic digital properties since she launched Original.com during the Internet boom, having won the Internet agency of record contract for CBS Television Network. As owner of a web development and consulting firm, Gilton led notable entertainment projects for Steve Martin, IFC Films, Criterion Collection and more. Recently, Gilton held several executive adtech roles including CTO of Evolve Media where she managed a tech team of 40+ members, exhibiting leadership qualities that she’s practiced throughout her career as a trainer and mentor to top talent. Throughout her career, Gilton has worked closely with stakeholders and business leaders on developing adtech solutions from inception to delivery at scale.
“Veronica is the best person to serve as our first CTO due to her combination of entrepreneurial and executive adtech experience. We’re eager to help her grow as a critical team member and trendsetter in multicultural marketing,” said Parker Morse, Chief Executive Officer of My Code. “Since inception, My Code has built a tech-forward approach to engaging with multicultural audiences, and we look forward to having Veronica onboard to take this to the next level."
Having managed teams of engineers, designers and product managers of various specializations, Gilton has a track record of elevating team members to encourage high performance at a sustainable pace. She has also demonstrated a strong commitment to diversity in technology by confronting bias, combatting stereotypes and building inclusive teams. Gilton’s motivation to build equitable teams stems from accomplishments she’s made as a female leader in technology against the limited number of women in similar roles, as demonstrated by her journey from building out tech solutions in the early 90s to a renowned CTO for leading media brands.
“As a leader, my number one priority is to make sure our teams have the resources they need to be successful. That can take many forms from having the right training and tools to providing mentorship and support,” said Gilton. “My Code is in a unique position to enhance how brands connect with audiences of growing diversity and I’m looking forward to further driving innovation for the company while continuing its focus on helping brands use our tools to build authentic connections.”
Gilton’s onboarding to My Code’s executive team comes at a time of accelerated growth for the company, which is increasing its size and offerings. After finalizing a series of publisher deals with premier multicultural media platforms, including its acquisition of Impremedia and exclusive publisher partnership Mochi Magazine, the company is set to close more strategic partnerships that will be aided by robust technology, research and development capabilities.
To learn more about My Code, please visit www.mycodemedia.com.
About My Code
My Code is a digital media company that enables brands, agencies, publishers, and storytellers to decode and connect with multifaceted and diverse audiences. My Code was formed following the expansion of H Code, a 2x Inc. 5000-ranked company founded in 2015, into additional demographics beyond Hispanic consumers. With a diverse team of marketers, sellers, researchers, and storytellers specializing in an ever-growing selection of Cultural and Affinity Codes, My Code helps companies of all sizes reach millions of Hispanic, Black, AAPI, multicultural female and LGBTQ+ consumers with unmatched authenticity. My Code combines proprietary insights from its Intelligence Center, first-party targetable datasets, and custom creative to deliver unparalleled multimedia content that effectively reaches diverse audiences across the digital landscape. Having evolved from its Hispanic-centric origins, My Code is now a robust, minority-dominant organization dedicated to the economic empowerment of the diverse communities and audiences it represents. Its purpose-driven media marketplace allows advertisers to easily invest in minority-owned and led publishers, creators, and producers. My Code recently acquired the leading Hispanic news company Impremedia, making it the owner of the most widely read and respected Spanish-language daily newspapers and digital media outlets in the U.S. Today, My Code’s employee base is 85% multicultural, 70% Hispanic/Latinx, and 50% female across its offices in the U.S. and Latin America.
Contact Details
North 6th Agency for My Code
+1 212-334-9753
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