Locality and Canela Media Join Forces To Amplify Hispanic Political Engagement Locality named exclusive partner to lead political ad sales and engagement strategies for the Hispanic-media company
NEW YORK, NY — January 30, 2024
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January 30, 2024 09:00 AM Eastern Standard Time
Locality, the industry’s preeminent local video solutions provider, today announced a partnership with Canela Media, the leading technology and innovation-driven digital media company for the Latino community. Locality will act as the Hispanic-media company’s exclusive political ad sales arm and oversee political campaign engagement strategies targeted toward Hispanic audiences this election year.
The synergy of Canela Media's trust and credibility within Hispanic communities and Locality's expertise in political and streaming advertising promises a groundbreaking approach to local political outreach. This collaboration will facilitate reach among the U.S. Hispanic audience through Canela Media’s streaming inventory while leveraging Locality’s industry prowess and capabilities to sell digital inventory for political campaigns. This collaboration acknowledges the growing and important Hispanic population of eligible voters in the upcoming November 2024 election. According to Pew Research, over 36.2 million Hispanic Americans will be eligible to vote, constituting 14.7% of all eligible voters, an increase from 13.6% in 2020.
“We are thrilled to announce our strategic partnership with Locality, a collaboration that enables political advertisers to establish meaningful connections with the growing and influential Canela Media audience. Recognizing the crucial role of engaging with U.S. Hispanic voters.” Andrés Rincón, Senior Vice President of Sales at Canela Media, emphasized, "Canela Media’s expansive reach and scale uniquely position us to connect with over 50 million U.S. Hispanics through our comprehensive OTT/CTV and online offerings.”
“We’re excited to join forces with Canela Media to help transform how political advertisers are reaching underrepresented communities,” said Stacey Perry, Vice President of Political Streaming at Locality. “This partnership comes at a time when it’s more important than ever to reach Hispanic voters across all communities. By combining our political media expertise with Canela Media, we’re coming together to ensure local political advertisers can connect with Hispanic communities across all media avenues and keep them educated during this election cycle.
About Locality
Locality is the industry's preeminent local video solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace. Locality brings together the best talent in both broadcast and streaming helping brands tap into the mindset of the local consumer and precisely reach optimal markets, nationally. Having served more than 1,500 ad agencies and 4,500 advertisers, to date, Locality offers the best premium inventory that the industry has to offer to help brands optimize their spend and target audiences at scale. Our team resides in 11 office locations across the U.S. designed to strategically service 100% of DMAs. For more information, please visit www.locality.com.
About Canela Media
Canela Media is a leading technology and innovation driven media company offering brands a complete ecosystem to connect with multicultural audiences starting with its free streaming platform service, Canela.TV enriching the new generation of U.S. Latinos with free access to unique, culturally relevant content which includes a unique blend of music programming through Canela Music featuring emerging and established Latino artists, Spanish-language Children's content through Canela Kids and sports content through Canela Deportes. As part of Canela Mediaâs proprietary data solution offering, Canela Connect is centered on an OTT first approach that helps identify U.S. Hispanic audiences in English and Spanish language OTT platforms providing unprecedented OTT scale for advertisers to reach U.S. Hispanics. Moreover, Canela Media's large scale in premium Spanish-language sites, combined with the company's proprietary data, provides in-depth knowledge and understanding of how to establish meaningful and culturally relevant connections with the new mainstream Hispanics across the U.S. and Latin America. For more information, please visit http://www.CanelaMedia.com.
Contact Details
Kite Hill PR for Locality
+1 973-722-7881
