Listen B*tch Launches Daring Billboards to Help Torontonians Fight the Winter Blues
TORONTO, ON
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November 02, 2023 08:00 AM Eastern Daylight Time
Canadian wellness brand, Listen B*tch launches a series of daring billboards across Toronto this season to help uplift people struggling with Seasonal Affective Disorder (SAD), which 15% of Canadians will experience in their lifetime.
These head-turning billboards will feature bold affirmations such as: “It might get dark at 4pm, but you have all the light you need inside you,” and "If your SAD is starting to kick in then kick the hell out of it." The billboards are part of a mental health initiative aimed at raising awareness about SAD, which often starts in November, and is the brand’s unconventional approach to supporting Torontonians and Canadians who are affected.
“People typically associate this time of year with holiday cheer, but the reality is that a lot of Canadians are enduring intense mental health challenges as they battle seasonal affective disorder and holiday stress,” says Listen B*tch co-founder, Daniela Angelucci. “And we know that these billboards aren’t a cure, but we’re hoping to give people the extra boost they may need to get through the day and help them realize that they’re not alone in this”. As part of the initiative, Listen B*tch will be donating a portion of profits in November to the Toronto branch of The Canadian Center for Addiction & Mental Health.
Listen B*tch is a Canadian and women-owned brand of self-care and wellness tools that are designed to “remind you who the f*ck you are”. The brand, best known for their cheeky deck of affirmation cards, was co-founded by Canadian entrepreneurs Daniela Angelucci & Michelle Osei-Bonsu.
The 5 billboards, featuring various affirmations, will be posted across Toronto from October 30th, 2023 to December 30th, 2023 at the following locations:
Location: College St and Clinton St
Headline: This time of year isn’t easy so go easy on yourself.
Location: Queen St West and Augusta Ave
Headline: It might get dark at 4pm but you have all the light you need inside you.
Location: Dundas St West and Mavety St
Headline: If your SAD is starting to kick in then kick the hell out of it.
Location: Queen St W and Noble St NS
Headline: You have so much to offer this world.
Location: Queen St West and Triller Ave
Headline: It might get dark at 4pm but you have all the light you need inside you.
About Listen B*tch
We are Michelle & Daniela, – two life-long friends who have experienced the transformative power of affirmations firsthand. But if you’re like us, sometimes you need a little tough love to get you back on your feet. We created Listen B*tch affirmation cards to give you the extra push you may need to get your sh*t together. When imposter syndrome starts to creep in or when self-doubt starts to weight you down, Listen Bitch affirmation cards can help dust you off and remind you who the f*ck you are. They may be a little crass, but these affirmation cards are designed to uplift and propel you forward with unconditional love and support. Love and light (from two badass b*tches to another), Daniela & Michelle
Contact Details
For more information about Listen B*tch and interview opportunities please contact:
Amanpreet Dhami , Account Director, Langton PR Inc.
Langton PR Inc.
Daniel Pillai, Vice President
