LevLane Continues PRSA Pepperpot Award Winning Streak Independent Philadelphia agency recognized for work on influencer marketing campaigns
PHILADELPHIA, PA
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December 20, 2023 02:40 PM Eastern Standard Time
LevLane Advertising, one of Philadelphia’s longest-standing full-service independent advertising, media, digital and public relations agencies, received a Ladle award from the Public Relations Society of America’s (PRSA) Philadelphia Chapter at their 2023 Pepperpot Awards ceremony.
The PRSA Pepperpot Awards honor Philadelphia-area PR agencies and marketing professionals for exceptional campaigns and tactics. Each year, projects are submitted to be judged by an independent review panel, and the best campaigns are awarded with either a Pepperpot award for first place or a Ladle award for second place.
LevLane was awarded the second place Ladle award in the following category:
Influencer Programs: Awarded for the work done by LevLane on behalf of Auto Lenders for the influencer marketing campaign "A Relatable Journey Through the Auto Lenders Car-Buying Experience"."
“Influencer programs have become an incredibly important part of the digital marketing and advertising space, and we are thrilled to be able to connect with our client’s audience in a way that authentically reflects a buyer’s experience with Auto Lenders,” said Liz Weir, LevLane’s chief marketing officer. “Our Social Media Director, Kiersten Aldridge, led this effort from start to finish and it was a huge success. Within the first week of its posting on Instagram, the campaign earned 12,000 views, reached over 11,000 accounts and generated 76 website sessions from consumers looking to learn more about Auto Lenders.”
“We recognize that the car-buying experience is sometimes a stressful and difficult one for consumers and are proud to share how that process can be simplified and maybe even enjoyable,” said Brad Wimmer, president of Auto Lenders. “Using social media and influencer marketing is a great way for us to reach consumers in a more informal manner and with much less pressure than more traditional marketing tactics.”
The project team was led by Kiersten Aldridge, social media director (LevLane), with assistance from George Farracchio, vice president (Auto Lenders) and oversight from Weir and Wimmer.
LevLane Advertising is a full-service independent advertising agency headquartered in Philadelphia and has been building brands people love for nearly 40 years. The award-winning agency integrates traditional creative expertise with cutting-edge digital capabilities in its menu of services, including search engine optimization (SEO), search engine marketing (SEM), programmatic media, strategy, creative and branding, media and analytics, social media, content marketing, and public relations.
For more information about LevLane and its capabilities, connect with us on LinkedIn, Instagram and Facebook.
Contact Details
LevLane Advertising
Lauren Stralo
+1 484-747-0172
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