Legendary House of Bacha Coffee Establishes New Era of Coffee Appreciation The storied Moroccan brand, founded in 1910, is bringing its exceptional savoir-faire and experience of 100% Arabica to coffee drinkers in America and around the world.
New York, NY
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June 06, 2024 08:33 AM Eastern Daylight Time
Legendary brand Bacha Coffee enchants coffee drinkers with an exceptional collection of over 200 coffees from 35 of the most consistent and well renowned coffee producing countries around the globe. Renowned for elevating a daily commodity into an extraordinary experience, and revolutionizing the practice of coffee gifting, Bacha Coffee invites you to embark on a sensorial expedition with their selection of loose coffee beans sold by weight, coffee gift boxes, the innovative Coffee Bag collection, gift boxes, coffee accessories and more - all available through their online boutique, BachaCoffee.com.
Bacha Coffee traces its origins back to 1910 and the Dar el Bacha, a palace hidden in the heart of the old city in Marrakech, Morocco. Nestled behind the millennia-old walls, a coffee room beckoned, shrouded in whispers of secrecy and graced by the likes of President Franklin D. Roosevelt, UK Prime Minister Winston Churchill, filmmaker Charlie Chaplin, entertainer Josephine Baker and other cultural and political names of the day. Uniting over glittering pots of “coffee of Arabica”, the Bacha Coffee room offered an escape and was a secret oasis known for its style and beauty, but above all, for its coffee.
A Passion for Craftsmanship
Today, driven by a fervent commitment to excellence and a deep reverence for the art of coffee making, Bacha Coffee is dedicated to preserving the timeless traditions of coffee craftsmanship while embracing innovation to meet the evolving tastes of modern coffee connoisseurs.
Bacha Coffee offers a collection of more than 200 meticulously sourced Single-Origin, Fine Blended, Fine Flavoured, and naturally CO₂ Decaffeinated 100% Arabica coffees sourced from 35 countries around the world including Africa, the Arabian Peninsula, Central and South America, the Caribbean, Asia, and beyond.
Bacha Coffee’s expertly trained Coffee Masters work with farmers to gather the best and freshest beans and then process them according to age-old traditional methods. Since each variety of coffee requires a different degree of roasting to bring out its unique taste profile, Bacha Coffee Masters hand-roast each harvest individually before gently air cooling them for the best taste and preservation. By sourcing coffee beans from diverse origins, Bacha Coffee celebrates the unique terroir and flavour characteristics of each region, offering customers an authentic taste that makes it a true haven for coffee lovers.
Spoilt for Choice
Discover the luxury of choice and 100% Arabica in every cup. The coffees available on BachaCoffee.com mirror the extensive list offered in their original boutique in Marrakech and around the world, and invite coffee lovers to venture beyond the familiar to try harvests from unique farms and provenance. Bacha Coffee’s retail selection includes loose beans as well as beautifully packaged coffees and single serve coffee bags. Loose beans can be purchased by weight and ground to the specifications of each customer, from 7 different grind sizes.
Consider the sought-after single origin Yirgacheffe Heirloom Coffee, a rare Ethiopian harvest that takes centre stage in the history of coffee. Grown at altitudes of over 6,500 feet above sea level, this unique varietal feature delicate notes of cane sugar, lemongrass, and bergamot. Combining two of the finest coffees in the world, Happy Arabia Coffee is a fine blended coffee that features a delicate acidity and rich flavours of red fruits, chocolate, and caramel. Fans of fine flavoured coffees may indulge in the 1910 Coffee, with aromas of freshly picked wild strawberries and jugs of cream perfect for a balmy summer’s day.
Back to “Slow” Coffee
What if we finally took the time to enjoy our coffee? Bacha Coffee allows you to indulge your senses by making the perfect, “slow” coffee at home or on the go, without the fuss. Explore over 30 Single Origin and Fine Flavoured coffees in the brand’s exclusive Coffee Bag Collection – individually wrapped, air tight, single-serve pour over coffee bags containing 12g of 100% Arabica each, expertly dosed to ensure a perfectly prepared brew so you only need 3 minutes, a coffee mug and hot water at hand to achieve the perfect pour over. The Explorer Taster box allows you to begin your journey, with a selection of single origin and fine flavoured coffee favourites.
A Bespoke Gift
Bacha Coffee’s series of elegant accessories and gourmet delights will elevate any coffee brewing, hosting, or drinking ritual. The exclusive, special edition Bacha Coffee x Alessi La Conica Espresso Coffee Pot pays homage to the heritage of Bacha Coffee and the tradition of Italian design and adds a touch of elegance to any table. Bacha Coffee’s selection of gourmet treats, such as Chocolate Covered Coffee Beans, will delight on any occasion.
To share the love of coffee, explore artfully curated gift boxes or design your own bespoke hamper according to five sizes and assortments. Each gift includes complimentary gift wrap and a personalised note on Bacha Coffee’s signature gift card and envelope.
A World of Discovery
The Bacha Coffee online boutique ships internationally to over 40 countries and Bacha Coffees are distributed in luxury hotels, restaurants, and airlines worldwide. Bacha Coffee currently has 22 boutiques across ten countries and regions in Europe, Asia, North Africa, and the Middle East. Discover the world of Bacha Coffee and full range of products via BachaCoffee.com/US. A full press kit with visuals may be accessed here.
All credits for images belong to Bacha Coffee. No royalties payable if Bacha Coffee is stated as the source. Additional images are available on request.
About Bacha Coffee:
Bacha Coffee was founded in Marrakech, Morocco in 1910 in the spectacular Dar el Bacha palace, where the greatest cultural and political minds of the century gathered over glittering pots of freshly brewed Arabica coffee. The original Marrakech location reopened in 2019 and launched its first international outpost in Singapore in the same year. With unique and exclusive Coffee Rooms & Boutiques, Coffee Bars, Travel Retail, and Takeaway concepts, Bacha Coffee has since expanded exponentially across Asia, the Middle East and Europe. Today, Bacha Coffee serves customers in over 40 countries, including online at BachaCoffee.com.
Renowned for its legendary 100% Arabica coffees, gifts and coffee accessories, the Bacha Coffee concept also incorporates international distribution and wholesale to professionals.
Bacha Coffee is a V3 Gourmet brand.
Contact Details
Rell Marketing & Communications
Linsey Tilbor Rubin
Pape PR
Kathy Pape
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