LaBomme Beauty Is a Bold New Beauty Brand, Whatever the F*#k that Means, Launching at Urban Outfitters and Anthropologie Founder Brandie LaBomme is Reimagining Makeup Must-haves with a Sexy, Inclusive, and Expressive Flair
Queen Creek, AZ
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June 12, 2023 08:00 AM Eastern Daylight Time
With a desire to spread her enthusiasm for beauty, makeup, and self-expression everywhere, Brandie LaBomme is bringing a spark of kickass fun back to the beauty industry with her new makeup brand, LaBomme Beauty. The highly pigmented line of artistic products was created to empower users to define their own beauty while refusing to succumb to traditional beauty standards and roles. This new line of carefully curated matte lipsticks, liquid and powder highlighters plus the world's first 360-degree eye liner, Angle Baby, is launching at Urban Outfitters and Anthropologie.
Brandie created LaBomme Beauty to provide beauty lovers with innovative, high-performance products that empower them to look however they want. LaBomme Beauty’s highly pigmented, solution-oriented products cater to and empower all ages, races, sexes, and genders to experiment with makeup and discover or reclaim their self-expression.
Developed with cutting edge formulations and inclusive, solution-oriented packaging, LaBomme Beauty launch collection includes four makeup products inspired by Brandie’s favorites: liquid liner, liquid lipstick and shimmering highlighter, with a price point ranging between $20 - $32. LaBomme Beauty’s innovative Angle Baby packaging enables people with differently abled bodies apply makeup more seamlessly and the La Bomb Highlighter packaging which features a unique resealable pan prevents typical product fallout and minimizes any mess at your makeup vanity.
“LaBomme Beauty exists to allow consumers to reimagine and redefine their beauty, “explains Founder Brandie LaBomme. “We are a new beauty brand, in a crowded space where we still feel like our message is fresh and we have something new to say. We can’t define beauty so we don’t try to. For too long the beauty industry perpetuated the impossible. It made us compare ourselves to the artificial, ultra-beautiful and then told us that anything different was inferior. The truth is beauty comes in all forms, shapes sizes and expressions, LaBomme exists to help people discover, appreciate, and celebrate theirs,” shares LaBomme Founder Brandie LaBomme.
Angle Baby ($20): The first eyeliner pen that rotates 360 degrees and flexes at every angle. Eyeliner innovation at its best, makes this flow-through eyeliner much easier to apply than the traditional liquid liner pen. The 360-degree rotation at the tip of the pen allows for a perfectly comfortable application angle, fully customizable for the end user, helping prevent wrist strain. Designed to apply effortlessly around eyelash extensions, Angle Baby’s innovative flexible pen also enables beauty lovers with different levels of mobility to comfortably create a neatly lined siren-eye.
Madame Matte Liquid Lipstick ($20): Ultra smooth and incredibly light-weight, Madame Matte is the f*$#ing ultimate liquid lipstick. Its pillow-soft mousse formula is infused with shea butter, lending moisture and ultra-comfortable wear to the high-impact matte lip colors, thus keeping the lips simultaneously richly-pigmented and nourished – aka kissable AF. Madame Matte is available in eight, longwearing shades with colors ranging across sexy nudes, demure pinks, alluring reds, and striking purples. Buildable payoff and unique, soft touch packaging make it fun to blend, play and slay all day.
Flare Liquid Highlighter ($22): This long-lasting liquid highlighter illuminates the corners of your eyes, lips and cheekbones for a flame-like flare, creating a glow even the sun would envy. Designed with easy-to-open flared packaging, this shimmering, serum-y highlight is ideal for brow bones, cheek bones, décolletage or cupids bow. Additionally, Flare Liquid Highlighter can also be used as a luminous wash of blush or eyeshadow. The Flare Liquid Highlighter is available in two glimmering shades, Starburst and Limelight.
La Bomb Highlighter ($32): Rethink loose powder packaging with LaBomb Highlighter, a light-catching pearl powder highlighter that captures all the attention in the room. Designed to dispense a precise amount of finely milled powder, giving the user total control and allowing you to easily sift the excess back into the jar. Its mess-free, resealable pan prevents product waste and unwanted spills in your make-up bag. The LaBomb Highlighter is available in three eye-catching shades, Honey Quartz, Gold Nugget and Pinky Promise.
LaBomme Beauty is available at www.labomme.co and www.urbanoutfitters.com and will soon be available at Anthropologie.com.
For all media inquiries, please contact: labommebeauty@firstandlastpr.com
Contact Details
First and Last PR
Carissa Christy
+1 201-569-2080
