How Groundfloor Is Leading The Fractional Future Of Real Estate Investing | News Direct

How Groundfloor Is Leading The Fractional Future Of Real Estate Investing

News release by Benzinga

facebook icon linkedin icon twitter icon pinterest icon email icon Detroit, Michigan | February 27, 2024 08:45 AM Eastern Standard Time

By Austin DeNoce, Benzinga

Invest in real estate with as little as $10 through Groudfloor’s fractional investing platform!
Invest in real estate with as little as $10 through Groudfloor’s fractional investing platform!


The investment landscape is in the midst of a transformation, shifting away from traditional, capital-intensive methods toward more inclusive, accessible approaches like fractional investing. This change is most evident in the real estate sector, where the concept of fractional shares is dismantling long-standing barriers to entry, making it easier for a broader demographic to participate in wealth-building opportunities across this asset class.

The Challenges Prompting Change

Historically, the real estate landscape has been characterized by a finite group of gatekeepers and hefty capital requirements – which has often sidelined the average investor and made wealth-building seem like a distant dream. Meanwhile, Real Estate Investment Trusts (REITs), though a popular means to invest in real estate, exhibit a number of limitations, including management-specific risks, market volatility and (for private REITs) issues like limited liquidity and high fees. However, it’s these drawbacks that have paved the way for alternatives that democratize access to real estate investment opportunities.

The Advantages Of Going Fractional

One potential antidote to many of the current pitfalls in the real estate market is fractional investing, which is revolutionizing a variety of asset classes but is particularly beneficial in markets characterized by high prices. Fractional shares allow investors to own a small portion of an asset, thereby lowering potentially steep capital requirements. As everyone well knows, purchasing an entire property can be incredibly expensive, and even investment vehicles like REITs that lower capital requirements suffer from liquidity constraints or limit their availability to accredited investors.

However, fractional investing gives investors of all levels (accredited or otherwise) the opportunity for liquid exposure to a wide variety of real estate investments – regardless of the cost. The flexibility of fractional investing also simplifies diversification through exact-dollar investing while eliminating management costs commonly associated with real estate. For these reasons, fractional investing has emerged as a game-changer in the industry, making it possible for more people to partake in the stability and potential returns this asset class offers.

Groundfloor: Pioneering A New Kind Of Real Estate Investing

At the forefront of this ongoing transition in real estate investing is Groundfloor, a platform that has recognized the limitations of real estate investing and traditional REITs and actively sought to disrupt them. Groundfloor's innovative approach to fractional real estate investing is tailored for both non-accredited and accredited investors, providing access to short-term, high-yield returns backed by real estate assets. Through its platform, investors can invest in pre-vetted real estate loans with as little as $1 – enjoying returns with the potential to significantly outpace those of traditional REITs.

 Groundfloor's unique model offers a stark contrast to the opaque, fee-laden structure of private REITs, offering transparency, no fees and a direct link between investors and their investments. With solutions like the Groundfloor 3.0 auto-investing app, the platform empowers investors to automatically diversify their investments across multiple projects – blending the ease of technology with the security of real estate investment.

A Fractional Future

The trajectory of investing is unmistakably moving toward a more inclusive, diversified and accessible model, and fractional investing is part of the vanguard. Platforms like Groundfloor are key participants in this change, but they are also catalysts, breaking down the old barriers and forging a path to a future where investing is democratized for all. As we look forward, fractional real estate investing appears to have a bright future in finance, offering a compelling combination of simplicity and potential growth. With its innovative solutions and commitment to accessibility, Groundfloor stands ready to help lead the way, proving that the future of investing is indeed fractional.

 Embrace the fractional future and start investing in real estate with Groundfloor today! 

  Featured photo by Blake Wheeler on Unsplash.


Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders.


This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice.


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