Heart of Florida United Way's Digital Transformation Empowers Community Impact
Orlando, Florida
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February 02, 2024 08:45 AM Eastern Standard Time
Avenue Z, a strategic communications and marketing company, and Zillas, a top digital marketing agency in Orlando, are thrilled to announce Heart of Florida United Way's (HFUW) digital transformation with the launch of their new website. This transformative project underscores HFUW's dedication to serving the Central Florida community while aligning perfectly with Avenue Z’s mission of leveraging strategic communication and digital marketing to build brand reputations, foster relationships, and enhance return on investment.
At the core of HFUW's mission is the belief in the power of collective action to bring about positive change in the community. The organization is steadfast in addressing the most pressing challenges facing Central Florida by uniting individuals, groups, and institutions to strategically and efficiently tackle these issues.
Key Highlights of the Digital Transformation:
1. Community-Centric Design: The meticulously crafted website not only embodies HFUW's mission but also prioritizes the Central Florida community's needs in reaching digitally marginalized audiences. The user-centric design ensures seamless navigation, enabling visitors to easily access vital services and support, regardless of device or digital savvy.
2. Enhanced Accessibility: The redesigned website places a strong emphasis on accessibility, catering to diverse demographics, including seniors and younger audiences. Features such as clear fonts, large buttons, and responsive design ensure an inclusive user experience.
3. User Journey Content Alignment: HFUW had a wealth of existing content: inspiring stories, multilingual information, and helpful resources — all of which needed to be more visible to communicate the organization's impact and ways they can help. The website now features three key action items: procuring donations, recruiting volunteers, and providing help. After the redesign, the website is also better positioned to showcase HFUW's diverse programs and initiatives, inspiring community members to actively participate in driving positive change.
4. Streamlined Resource Access: The website provides corporate partners, volunteers, and individuals with effortless access to information about the many ways they can engage with HFUW, effectively reducing barriers to community engagement and support.
Dani Moritz, Director of Marketing and Communications at HFUW, expressed her excitement about the project, stating, "Avenue Z has not only rejuvenated our website — making it more visually appealing than ever before — but has also helped us effectively communicate our unwavering commitment to the Central Florida community. This digital transformation empowers us to better serve our community and make a lasting impact."
Karlye Martorelli, Business Engagement Manager at HFUW commented on the impact this transformation will have on the population HFUW serves, which spans generations. “We are working to inspire youth to take on STEM careers and more modern concepts. We want to reach younger generations and need our website to reflect that. I love the new design because it really does accomplish that, but it’s also user-friendly for seniors to navigate, as well.”
Avenue Z is immensely proud to have played a central role in advancing HFUW's mission to create enduring solutions that enhance the well-being of Central Florida residents. According to their 2021-2022 Annual Report, HFUW’s impact generated:
$50 million invested into the community
703,000 people served
411,000 community members supported with basic needs
27,000 hours served by volunteers
This digital transformation marks a significant milestone in HFUW's journey toward a stronger, more connected community, and should provide a measurable increase in impact performance.
“We are thrilled at the end result of partnering with Avenue Z on HFUW’s new website,” said Jeff Hayward, President and CEO at HFUW. “The design modernizes our brand and, most importantly, more effectively communicates who we are and what we do. My hope is that this digital marketing development helps us better communicate to a wider audience — so that we can work hand-in-hand with individuals and organizations across Central Florida to solve our community’s most pressing challenges.”
"As a proud supporter of Heart of Florida United Way, we are thrilled to have been a part of this transformative project. The redesigned website reflects our shared mission to create enduring solutions and enhance the well-being of Central Florida residents. Together, we are changing lives and making a significant difference,” said Johnny Hughes, Chief Digital Officer at Avenue Z.
Avenue Z also recently partnered with Heart of Florida United Way on their Change Maker Impact Awards. These awards recognize the individuals and groups who are making significant contributions to the Central Florida community. This year, Avenue Z was pleased to present the Women United Impact Award to Mia Poinsette of The Poinsette Foundation, for her work in uplifting children and families in Central Florida. Guided by disruptive philanthropy, her mission is to ‘serve the underestimated,’ addressing gaps in service and fulfilling immediate needs for women and children of color with over 80 partners and $100k reinvested in the local community, to date.
About Heart of Florida United Way:
Heart of Florida United Way (HFUW) stands up for the education, financial stability, health, and basic needs of every person in Central Florida. Since 1939, HFUW has delivered programs, invested dollars, and convened community members around important issues impacting Orange, Seminole, and Osceola counties. As Central Florida’s most comprehensive health and human services nonprofit, HFUW created a $50 million impact in Central Florida last year. In 2021-22, HFUW served more than 703,000 people through its direct service and funded programs. HFUW is home to notable community resources like the 211 Information & Referral Crisis Line; 988 Suicide Prevention Lifeline; Mission United program for Veterans; TECHquity, an initiative bridging the digital divide; Destination Graduation at Seminole State College; the Ryan White Part B & General Revenue program, which administers nearly $2.3 million to provide HIV/AIDS services and referrals; the Planning Council Support program that facilitates community planning and priority setting for HIV services. United Way partners with individuals, local businesses, government, and other nonprofit agencies to open opportunities and close gaps in Central Florida. Visit www.HFUW.org for more information, or call (407) 835-0900.
Avenue Z is a leading strategic communications and digital marketing company specializing in convergence marketing - uniting communications, media, creative, and proprietary analytics to transform public perception and accelerate growth. With offices nationwide, Avenue Z grows companies, causes, challengers, and changemakers to capitalize on the future with an unfair advantage: our converged capabilities and platforms. Visit: www.AvenueZ.com.
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