Goodway Group Expands Leadership With Strategic Hires Across Retail Media, Agency and Brand-Side Business Units and Media The additions bring talent from top brands and agencies to strengthen Goodway Group’s expertise in core focus areas
New York, NY
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March 01, 2023 09:00 AM Eastern Standard Time
Goodway Group, a leading data-driven and technology enabled digital media and marketing services firm, has announced the expansion of four strategic new hires. Stephani Estes joins as Chief Media Officer; Amy Krauss joins as Senior Vice President of Client Experience; Michael Arden joins as Vice President of Consumer Experience; and Amanda Wilson joins as Associate Director of Client Experience and Retail Media. Each brings a wealth of experience to their new roles and will be critical to the firm’s growth into vital categories including retail media, Goodway Group’s agency-side business and brand-side business as well as in the general category of media expertise.
Stephani Estes brings over 15 years of experience working in media and advertising to her new role with Goodway Group. She previously held positions with Cramer-Krasselt, Compass Point Media and Bernstein-Rein Advertising, where she led media and strategy planning across campaigns. Estes’ experience also includes several years at Starcom MediaVest Group.
“As the media landscape continues to evolve, this is an exciting time to join the incredible team at Goodway Group,” Estes said. “Newer media channels of interest like CTV and retail media have unique considerations, and it’s important to be intentional and holistic when incorporating them into the overall marketing mix. We are focused on helping our clients achieve their business goals through their media investments. I look forward to working with our clients on media strategies with the same spirit of innovation and excellence that has defined Goodway Group’s approach. ”
Amy Krauss was previously at Motivation AI company Persado in the role of Senior Vice President of Customer Success, where she led a team of 60+ professionals and delivered valued business outcomes. Prior to that, she held multiple roles at Publicis Groupe for over 14 years, including leading Agency Operations at Performics, and serving as the Head of Resource Management for Publicis media where she managed workforce demands during the pandemic and launched a resource management practice for U.S. media agencies.
In his prior role, Michael Arden served eight years at Omnicom Media Group as the Managing Director of Investment Data and Systems. He brings over 25 years of marketing, media investment, operations, research, and team-building experience. He has developed digital marketing and media strategy, implemented media-activation platforms and streamlined media operations across companies to drive business success.
Lastly, Amanda Wilson joins Goodway Group with over 10 years of experience in management, client success and integrated marketing solutions. She previously worked at Taboola as a Senior Advertising Account Manager, Everyday Health Group as Manager of Client Success, and Entercom as Director of Media Planning and Account Management.
“We are thrilled to welcome Stephani, Amy, Michael and Amanda to Goodway Group. Their collective experience is prized and allows us to grow our services in critical areas across our business,” said Michael Hayes, Chief Growth Officer, Goodway Group. “Retail media in particular has become a dominant force that has grown tremendously over the past few years. Goodway Group has been on the forefront of innovation in this area, and we look forward to continuing to grow this business alongside others in the near future.”
About Goodway Group
Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchangerâs Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn.
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Alexandra Morrison
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