French-Inspired Body Care Brand ABI AMÉ Launches With Hero Product Summer Skin
LOS ANGELES
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June 06, 2023 08:03 AM Eastern Daylight Time
ABI AMÉ, a new clean body care brand from France, launched today with its mission to elevate the way women take care of the skin on their body from the neck down.
Jordanian-Palestinian Founder and CEO Yasmin Zeinab created ABI AMÉ after recognizing the gap in the quality of products available for the face compared to the body.
With community at the forefront of ABI AMÉ’s core values, as part of creating the brand, Zeinab spoke to 1,000 women from across the world. Through these conversations, she learned about a myriad of unaddressed needs and pain points in the body care space and set out to solve them. Pushing the boundaries of traditional body care, ABI AMÉ creates problem-solving products powered by active ingredients that deliver visible, lasting improvements.
“The reality is that when it comes to skincare, our face gets all the attention,” said Yasmin Zeinab, founder of ABI AMÉ. “We believe in adopting a skincare mentality for the whole body. There’s a whole suite of pain points in the body care space that hasn’t been addressed by existing products. That’s why we set out to create high-performing skincare products for the body using the same nourishing and effective ingredients typically found only in products for the face, that solve specific problems we know our community experience.”
ABI AMÉ is launching with its hero product, Summer Skin, designed to solve a problem their community told them about: the heaviness and sticky residue that traditional lotions leave on the skin in the summer. A lightweight, high-hydration, serum-lotion hybrid that combines four active ingredients, Saccharide Isomerate, Oat Extract, Niacinamide, and Vitamin B5, Summer Skin’s vitamin-rich formula hydrates the skin like a rich nourishing lotion but feels like a barely there serum. Designed to replace traditional body lotions and creams during the warmer months, Summer Skin is a fast-absorbing formula that leaves no sticky residue while still providing the skin with moisture and hydration.
“Everything we do starts with our community – we call them our AMIES (the French word for friends) – and that’s because that’s what being part of our community feels like, it’s akin to being part of a friendship group,” said Zeinab. “We are in daily conversation with them, learning about their needs and pain points. We make the products they tell us they need, rather than using them as a sounding board or testing group to validate our product ideas. Our product development philosophy is simple: it starts by listening to our AMIES.”
All ABI AMÉ products are made in France, a country globally recognized as a leader in cosmetics and skincare, and undergo strict safety and stability testing per EU regulations, giving the brand an edge in the U.S. market.
“We started ABI AMÉ by speaking to 1,000 women about body care and listening to their needs," said Zeinab. "Each year, we’ll speak to over 1,000 women as part of our commitment to this ongoing dialogue with our community, our AMIES. Everything we do starts with them and that’s the way it will always be at ABI AMÉ.”
Summer Skin is now available to purchase exclusively at www.abi-ame.com. Hi-res images, interviews, and media samples are available upon request.
Contact Details
Six One Agency
Camryn Carlson
+1 818-748-7444
