DIME Makes Retail Debut at Ulta Beauty The clean ingredient-led skincare and fragrance brand will be available in 500+ Ulta Beauty stores in 2024 following online retail success.
SALT LAKE CITY, UT
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January 17, 2024 11:20 AM Eastern Standard Time
DIME announced today that they are launching into brick-and-mortar stores for the first time at the nation’s largest beauty retailer, Ulta Beauty. Following the success of the brand’s DTC growth since launching in 2018 and their presence on Ulta.com over the past year, the brand will launch onto Ulta shelves through Sparked, highlighted as the latest emerging brand to enter stores. DIME’s expansion to over 500 retail doors this spring signifies the exciting next phase of growth for the brand and their continued partnership with Ulta Beauty.
DIME customers rave about experiencing real results and why they LOVE THE DIME DIFFERENCE™: clinically-proven, effective products that are luxurious, yet approachable. Founded by Master Esthetician Baylee Relf, who believes in an ingredient-first approach to skin wellness, DIME creates innovative products that use clean ingredients to support and enhance the skin’s overall appearance, health, and vitality. The DIME Clean™ Promise means DIME products can be used worry-free: no parabens, sulfates, phthalates, BPA/BPS, animal products, by-products, or derivatives. The brand is Conscious-Beauty certified at Ulta Beauty for its clean ingredients and vegan formulas, creating more choices across the skincare assortment that meet the retailer’s guests’ values, interests, and needs.
“We founded DIME with the objective to set higher standards for clean, efficacious, and approachable skin wellness solutions,” said DIME Founder Baylee Relf. “We are so proud of how DIME has resonated in such a short period on our DTC website, cultivating an incredibly loyal customer base. A year ago, we launched on Ulta.com, and we have been thrilled to see Ulta Beauty guests’ enthusiasm for The DIME Difference. We believe this is the right time for our brand to deepen our relationship with Ulta Beauty and expand our presence onto the beauty shelves in 500+ stores nationwide at the beginning of 2024. We are excited to partner with Ulta Beauty to continue our mission of bringing Conscious Beauty to the forefront of our customers’ skin wellness journey."
"We’re thrilled to introduce even more guests to DIME’s skincare and fragrance offerings through the brand’s first-ever launch into retail,” said Muffy Clince, Ulta Beauty’s Senior Director of Merchandising for Emerging Brands & Initiatives. “Consciously-made skincare and modern fragrances are categories beauty lovers are highly engaged with, and we’re grateful for this next phase of our partnership with DIME as we make these offerings more accessible for guests to discover their new beauty must-haves while shopping in Ulta Beauty stores.”
For more information, please visit DIMEBeautyCo.com or Ulta.com and @DIMEBeautyCo or @Ulta Beauty on social media platforms.
About DIME
DIME is a clean ingredient-led skincare and fragrance brand that offers elevated solutions that deliver real results. Master your skin wellness journey through The DIME Difference: clinically-proven, effective products that are luxurious yet approachable. Founded by Master Esthetician Baylee Relf, who believes in an ingredient-first approach to skin wellness, DIME pursues innovative products that use the cleanest ingredients possible to support and enhance the skin’s overall appearance, health, and vitality. The DIME Clean™ Promise means you can use DIME products worry-free: no parabens, sulfates, phthalates, BPA/BPS, animal products, by-products, or derivatives. In addition to glass and recycled packaging, DIME sends all products in biodegradable and 100% recycled unit cartons and shipper boxes.
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For press inquiries, please contact Elyse Koenig: Beauty & Wellness Consulting:
Nathalie Kourie nathalie@elysekoenig.com 858.342.7769
Contact Details
Elyse Koenig: Beauty & Wellness Consulting
Nathalie Kourie
+1 858-342-7769
