Danny Trejo Joins Telemundo’s Poder En Ti Dec. 19 for Special Latino Men’s Mental Health Program ‘Tu Fuerza Secreta (Your Secret Strength)…Love, Your Mind’ — Hispanic Heritage Foundation’s Antonio Tijerino and Mental Health Expert Alfredo Hernandez also join special event developed by the Huntsman Mental Health Institute and the Ad Council —
Washington, D.C.
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December 19, 2023 03:46 PM Eastern Standard Time
Acclaimed actor Danny Trejo is joining forces with Telemundo’s award-winning community initiative “El Poder En Ti” and the “Love, Your Mind” campaign from the Huntsman Mental Health Institute and the Ad Council for an exclusive Latino men’s mental health event called ‘Tu Fuerza Secreta, Con Amor, Tu Mente’ (Your Secret Strength…Love, Your Mind). The program is focused on destigmatizing and normalizing conversations about mental health in the Hispanic community and will stream on digital channels for Telemundo’s “El Poder En Ti” platform on December 19th at 5:00 pm EST/2:00 pm PST.
Led by Noticias Telemundo Morning News Correspondent Martin Berlanga, the conversation will also feature Antonio Tijerino, President and CEO of the Hispanic Heritage Foundation, and nationally recognized mental health expert Alfredo Hernandez. The participants will be talking about their personal mental health journeys, how we can destigmatize conversations about mental health, and sharing valuable resources from LoveYourMindToday.org.
“As we enter the holidays, it can be particularly challenging and lonely for those suffering from mental health and emotional issues. I want to say that you are not alone. We are all in this together,” said renowned actor Danny Trejo. “If we Latino men take care of our mental health, we will become better men, better husbands, better fathers, and better brothers. Reaching out for help is not a sign of weakness. Working to improve our mental health is actually a sign of strength and character.”
According to Ad Council research fielded in October 2023, 63% of Hispanic adults report having a mental health condition, either professionally or self-diagnosed, a rate higher than the general population (55%) of those with a condition, only 42% are getting help or treatment. This underscores the urgency to address this topic within the Latino community.
“Telemundo recognizes the profound impact that mental health has on our communities,” said Vice President of Corporate and External Affairs, NBCUniversal Telemundo Enterprises, Luis Rosero. “Collaborating with the Huntsman Mental Health Institute and the Ad Council on this important initiative reflects our commitment to breaking down barriers and fostering open, honest conversations about mental health. It’s a vital step towards changing perceptions and supporting our community in prioritizing their mental well-being.”
“We know that mental health impacts so many in our Latino community, and that there is a need for culturally relevant resources that can offer guidance,” said Antonio Tijerino, President and CEO of the Hispanic Heritage Foundation. “Through events like this one in partnership with the ‘Love, Your Mind’ campaign, we can help to dispel myths, break down barriers, and encourage Latino men to be proactive in taking care of their mental health.”
The “Love, Your Mind” campaign was developed by Huntsman Mental Health Institute and the Ad Council to reach adults across the U.S. who are experiencing mental health challenges while also holding attitudes and beliefs that may discourage them from seeking help. Through national PSAs, as well as partnerships with community-based organizations and influential leaders, the campaign inspires individuals to nurture their relationship with their minds the same way they care for their closest personal relationships.
“We want to encourage Latino men to seek the help that they may need for their mental and emotional health,” said Alfredo Hernandez, mental health counselor and psychotherapist. “Even during the holidays, when family gatherings, social pressures or loneliness can get the better of us, there are little things we can do to take a breath, step away, take a moment for ourselves, and lovingly and mindfully practice self-care.”
Visit LoveYourMindToday.org to access free mental health resources in English and Spanish, and follow the campaign on Instagram, Facebook and TikTok.
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Jocelynne Simbana
