Creating Buzz PR Announces ‘Be Your Own Publicist‘ Class For Entrepreneurs & Small Business Owners The class called, “Catapult Your Brand With Publicity” will be taught by PR Guru Ellie Lowney
Scottsdale, Arizona
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October 07, 2021 06:00 AM Eastern Daylight Time
Creating Buzz PR, one of California and Arizona’s most creative and respected public relations firms, will offer publicity classes for small business owners that typically could not afford the prices of a respected PR firm. Ellie Lowney, founder of Creating Buzz PR, has catapulted companies such as Superstition Meadery and Personality Hotels from small start ups to thriving mid size business’s through her creative campaigns.
Called ‘Catapult Your Brand With Publicity’, this class will teach entrepreneurs all they need to know to get coverage in respected media outlets such as USA Today, Entrepreneur.com, CNN, Forbes, Local and real (unpaid) TV coverage, local and real print and digital News outlets, INC.com, and much more.
“I want to help even the playing field for small business owners” states Ellie. “They are the backbone of America and so many have great ideas and intentions but fail in the first year or two, which is sad.”
According to statistics published in 2019 by the Small Business Administration (SBA), about twenty percent of business startups fail in the first year. About half succumb to business failure within five years. By year ten, only about 33% survive.
“I know one of the main reasons entrepreneurs fail is because they don’t put enough time, energy, and money into promoting the business”, states Ellie. “I have seen it with friends and potential clients. There is often an attitude of “if I build it - they will come,” so they put tons of money into interior design, or a quality product, and website, but then don’t have enough money left for marketing.”
Quality PR firms, including Creating Buzz PR, charge $150.00 to $500.00 and up - per hour, with a minimum of $3000.00 per month, and many small business owners can not afford that.
“To hire a good PR pro is expensive because it is time consuming to do it right and requires a talented person who can wear many hats including research to create the right campaign and brand, writing great stories, pitching the media (sales), being a sleuth to find those perfect journalists, etc”. “It is not for the faint of heart. Companies should know it is like hiring your content creation team, sales team, business coach, idea person, project manager, connector, and more in one or two people.”
Being a small business owner herself and having many friends that are entrepreneurs, Ellie saw the need for classes for startups, that have more time than money, to put into promotion.
“Entrepreneurs should always be thinking of promoting and how they can gain credibility and interest from their target market before they even start the business” states Ellie.
The first three classes of the six week course will cover how to write a compelling story and make it newsworthy, finding the right journalists and media outlets, writing press releases, media alerts, and pitches, and - most importantly - how to pitch the media.
The second half of the course will cover newswires, such as News Direct and Cision, plus social media, business building events, media stunts, and more. The classes will be interactive through Zoom and will be kept to a small group, so all attendees can ask questions and get personalized help.
Additionally there are specific class’s for health and aesthetic practice publicity and hospitality and restaurant publicity.
“I so believe in publicity in respected media outlets and what it can do for a brand,” states Ellie. I have seen it happen with my clients, where they see their sales triple, then skyrocket, in a few short months from great press, or see their business launched from just one event.”
About Creating Buzz PR and Ellie Lowney
Ellie is a writer and senior communications specialist with twenty years experience in PR and marketing. Ellie has led campaigns for companies and brands such as The Fairmont Hotel, Core Institute, Superstition Meadery, WorldWildlife Fund, Pacific Autism Centers, Personality Hotels, Biogenesis Nutraceuticals, and many more. She started in PR in San Francisco and started Creating Buzz PR in 2017.
Creating Buzz PR, 4232 N 32nd Street, Phoenix, AZ., 85018 www.creatingbuzzpr.com
https://creatingbuzzpr.com/catapult-your-brand-2/
About Creating Buzz PR and Ellie Lowney
Ellie is a writer and senior communications specialist with twenty years experience in PR and marketing. Ellie has led campaigns for companies and brands such as The Fairmont Hotel, Core Institute, Superstition Meadery, WorldWildlife Fund, Pacific Autism Centers, Personality Hotels, Biogenesis Nutraceuticals, and many more. She started in PR in San Francisco and started Creating Buzz PR in 2017.
Creating Buzz PR, 4232 N 32nd Street, Phoenix, AZ., 85018
https://www.creatingbuzzpr.com
https://creatingbuzzpr.com/catapult-your-brand-2/
Contact Details
Creating Buzz PR
Ellie
+1 415-948-5275
Company Website
