Bussler & Co Celebrates Digital Accessibility with Times Square Billboard Campaign During Dyslexia Awareness Month
New York, NY
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October 28, 2024 07:10 AM Eastern Daylight Time
Bussler & Co, a New York marketing firm, today unveiled its digital accessibility message on a Times Square billboard, featuring an accessible design that calls on companies to "Make Your Site Accessible" during Dyslexia Awareness Month.
The billboard, visible to hundreds of thousands of daily Times Square visitors, pairs high-contrast typography with recognized blue awareness ribbons, demonstrating how a billboard design can be inclusive. The clear message and dyslexic-friendly Comic Sans font create an eye-catching display while maintaining readability.
"We wanted our message about digital accessibility to exemplify best practices in accessible design," said Frederik Bussler, founder and CEO of Bussler & Co. "From the contrast ratios to the typography choices to the universal symbols, every element was chosen to show that accessibility and powerful visual communication can work hand in hand."
The campaign aims to raise awareness about digital accessibility while highlighting Bussler & Co's comprehensive accessibility services. The firm provides WCAG compliance audits, detailed accessibility reports, and full remediation services to help organizations achieve and maintain digital accessibility standards.
"By bringing this message to Times Square, we're showing that accessibility belongs at the heart of modern marketing," Bussler noted. "The response has already been remarkable, with many people stopping to photograph and share the message on social media."
Through its accessibility practice, Bussler & Co helps organizations identify accessibility barriers, implement WCAG standards, and create truly inclusive digital experiences through technical audits, strategic consulting, and hands-on remediation support.
About Bussler & Co Bussler & Co is a New York PR & marketing firm delivering novel marketing tactics and proven results for Fortune 500 firms and startups alike. Led by ROI-driven marketers from OpenAI, HubSpot, and the VC world, the firm specializes in making digital spaces both high-performing and accessible to all.
For more information, visit bussler.co or contact Frederik Bussler at frederik@bussler.co.
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Bussler & Co.
Frederik Bussler
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