Bumble research reveals how the pandemic has changed dating heading into the ‘summer of love’ According to New Survey from Dating App Bumble, 2 in 3 People Now Believe that it’s Possible to Fall in Love Without Meeting IRL
New York, NY
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June 23, 2021 02:00 PM Eastern Daylight Time
Bumble, the women-first dating app and social networking platform, has revealed how the pandemic has shaped the way that single people are dating this summer and beyond as restrictions are beginning to ease and more people are becoming fully vaccinated within the United States every day. Recently, Head of Editorial Content at Bumble, Clare O’Connor, participated in a nationwide satellite media tour to discuss the survey results and what they suggest about the future of dating.
A video accompanying this announcement is available at: https://youtu.be/w8s692FKpII
Following a year of social distancing measures, 91% of survey respondents believe that there is no longer a stigma attached to meeting someone online or through a dating app since the pandemic began. Even more, an overwhelming two-thirds (65%) think that it’s possible to fall in love with someone that they’ve never met in person before.
According to the study, the most popular reason why survey respondents enjoy going on virtual dates is that they find it safer to engage with a match virtually before meeting in person. However, that isn’t the only benefit: 1 in 3 (31%) like virtual dates because it saves them time and money, and 1 in 4 (26%) appreciate that they only have to get partially ready (“half-glam”) when going on a video date. Additionally, over half (51%) of Bumble’s community surveyed said that they are updating and refreshing their dating profile right now.
For more tips and insights on navigating this new dating landscape, visit bumble.com/finally. Bumble is free and available worldwide in the App Store and Google Play.
About Clare O’Connor:
Clare O'Connor is Bumble's Head of Editorial Content, working on building out a content platform at the women-first social networking company. Prior to joining Bumble, she spent more than seven years as a staff writer at Forbes, most recently covering women entrepreneurs and workplace equality. During graduate school at Columbia University's School of Journalism, she worked at CNN's Anderson Cooper 360. She was born and brought up in Bermuda
About Bumble:
Bumble, the women-first social networking app, was founded by CEO Whitney Wolfe Herd in 2014. Bumble connects people across dating (Bumble Date), friendship (Bumble BFF) and professional networking (Bumble Bizz). No matter the type of relationship, women make the first move on Bumble. Bumble is built on the importance of equitable relationships and how crucial they are to a healthy, happy life.
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