Boarding for Breast Cancer Announces 13th Annual [VIRTUAL] Skate the Coast Presented by Suja Organic for Breast Cancer Prevention and Awareness Global B4BC Community Invited to Virtual Event and Fundraiser on October 25, 2020



Boarding for Breast Cancer (B4BC), a 501(c)3 nonprofit foundation providing breast cancer education, prevention and survivor support programs, announced they will be hosting their 13th Annual Skate the Coast fundraising event presented by Suja Organic in a virtual format on October 25, 2020.



B4BC is inviting friends, family and partners to skate-bike-roll their local trail, path, or neighborhood in honor of breast cancer awareness and prevention, while promoting B4BC’s mission of a healthy, active lifestyle. Skate the Coast fundraising goal is set at $50,000 and participants are invited to raise a minimum of $25 to join the virtual event.



Every year, Skate the Coast raises awareness for breast cancer with a 19-mile cruise on skateboards from the Santa Monica Pier to Redondo Beach. This year, amid the adversities of the COVID-19 pandemic, the virtual event will significantly expand the scope to a worldwide level.



“We are turning a challenge into an advantage by inviting our entire global community to our virtual Skate The Coast event where they can be active in any way that fits their lifestyle and support our event,” said Lisa Hudson, President and Co-founder of Boarding for Breast Cancer (B4BC), adding: “Be it 19 miles or just a few laps around your block get outside, ‘Be Healthy, Get Active, Ride,’ and help us raise funds for B4BC’s education, prevention and survivorship programs.”



Registration comes with a B4BC face covering and a chance to win in the annual raffle. This year’s raffle prizes will include items from Suja, Yeti, Traeger Grills, Blendtec, The North Face, Pura Vida, Vans, GoPro, Smith, Gnu, Nikita, Dakine, Arbor, VonZipper, Globe, Impala Skates, Sector 9, Tahoe Longboards, SunBum, Show me your Mumu, Bravo Skateboards and many more.



As B4BC’s biggest fundraising event, Skate the Coast is dedicated to breast cancer awareness and prevention while promoting the nonprofit’s mission of a healthy, active lifestyle. Since its inception, Skate the Coast alongside partner event Skate the Lake has attracted over 1,500 participants, fundraised over $700,000, and gained media coverage from national and local media.



Virtual participation will be highlighted through B4BC’s social channels using the hashtag #skatethecoast and tagging @b4bc.



Check out the 2018 Skate the Coast video here to see what the magic of this event is all about! Media representatives can find shareable social assets and event photos for download here.



For event registration click here and visit B4BC.ORG for more information. Make sure to also follow@b4bc on social media for updates.



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About B4BC:

Boarding for Breast Cancer (B4BC) is a 501(c)3 non-profit organization that advocates early detection and a healthy, active, and conscious lifestyle as the best means of breast cancer prevention. Founded in 1996, B4BC empowers young people to make positive choices that promote lifelong wellness through grassroots events, educational outreach, sustainability, and survivorship support programs.



About Skate the Coast:

Skate the Coast is a 19-mile skate-bike-roll that promotes an active lifestyle while raising awareness and funds for Boarding for Breast Cancer’s (B4BC) education, prevention and survivorship programs. This unique event, which runs along a 19-mile coastline route from Santa Monica to Redondo Beach, CA, with the Pacific Ocean as the backdrop, is a part of B4BC’s summer long Skate Series that also includes The Annual Skate the Lake, a 28-mile skate along a portion of beautiful Lake Tahoe. The series attracts skaters young and old and of all abilities to push for the cause! Since their inception, Skate the Coast and Skate the Lake have collectively attracted over 1,500 participants, fundraised over $700,000, and gained media coverage from national and local media.