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indiGO Auto Group Opens Porsche Sugar Land

indiGO Auto Group

indiGO Auto Group, the country’s premier boutique automotive retailer with 26 luxury dealerships throughout Texas, California, Missouri and soon-to-be Arkansas, has opened its newest location, Porsche Sugar Land, at 13426 Southwest Freeway in Sugar Land, Texas. The new Porsche Center is adjacent to some of the city’s most popular retail outlets and attractions. Excitement is already building for a community-wide Grand Opening celebration slated for this coming April. The 150,000-square-foot Porsche Center was built from the ground up utilizing low-carbon technology. It boasts an array of state-of-the-art, energy efficient design features, further demonstrating indiGO Auto Group’s dedication to sustainability across the value chain of the vehicle. “indiGO Auto Group is committed to building with maximum sustainable features,” said General Manager Bram Zeegers, who previously held the same position at Porsche Palm Springs in Southern California. “Since opening in December, our goal has been to create a fully immersive, experiential ownership journey that exceeds all expectations for our customers.” Porsche Sugar Land currently employs approximately 50 full-time team members — ranging from sales to service — and is projected to be important economic driver for the City of Sugar Land and the larger Houston metro area. Additional open positions are listed at www.indigoautogroup.com/careers. indiGO Auto Group acquired its first Texas store, Porsche North Houston, in 2010. The company now boasts 26 franchised stores in six U.S. markets, including the recently added Porsche San Francisco and will be opening Porsche Little Rock this spring, making it one of the largest franchisees of Porsche Centers in the country. “We’re thrilled to bring indiGO Auto Group’s concierge style, white-glove service to the Sugar Land community,” said indiGO Auto Group CEO Kelly Wolf, a native Texan who has been profiled in numerous publications, including The Houston Business Journal and Automotive News, where he also was named one of the elite 40 under 40 in the automotive industry. He currently serves on the Board of Regents for Porsche Cars North America and has been a board member since 2020. indiGO Auto Group stands for a level of expertise beyond traditional dealerships, combining intimate factory knowledge with an authentic automotive passion that is displayed by every team member. The company is wholly owned by Netherlands-based Pon Holdings B.V., a global business of mobility products, services, and solutions. For more information visit www.porschesugarland.com About indiGO Auto Group indiGO Auto Group is the destination for everyone who shares a passion for automobiles, providing unique access to brands we dream to drive, with experiences, insights, and connections for fellow enthusiasts that inspire and reward owners. indiGO Auto Group represents 26 franchised dealerships in seven United States markets, including Houston and Sugar Land, Texas, Little Rock, Arkansas, and St. Louis, Missouri, plus San Francisco, Palm Springs, Rancho Mirage, Riverside, Marin, and Redwood City, California. Dealership destinations include Porsche and Rolls-Royce Motor Cars North Houston; Lamborghini and McLaren Houston; Cavallino Rosso St. Louis; Porsche St. Louis; indiGO Classic Cars; Porsche, Audi, and Volkswagen Marin; Ferrari Silicon Valley; Jaguar and Land Rover Riverside; BMW and Porsche Palm Springs; Bentley, Rolls-Royce Motor Cars, Aston Martin, McLaren, Lamborghini, Jaguar, Land Rover, Audi and Rimac of Rancho Mirage. For more information visit www.indigoautogroup.com Contact Details Michael Felci +1 760-834-8599 mfelci@cordmedia.com Company Website https://www.indigoautogroup.com/

January 24, 2024 10:00 AM Eastern Standard Time

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Centre for Neuro Skills Announces New General Counsel

Centre for Neuro Skills

Bakersfield, Calif. (Jan. 24, 2024) Centre for Neuro Skills (CNS), a leader in traumatic brain injury and stroke rehabilitation services, today announced the appointment of Jamie Mason, J.D., as general counsel. “Jamie has extensive in-house counsel experience and a strong background in healthcare,” says Nicholas Ashley, chief governance officer of Centre for Neuro Skills. “She is a fast learner and quickly integrated herself with the team. We are fortunate to have her in the company to keep us moving forward.” Mason joined CNS as assistant general counsel in March 2023. As general counsel, she will oversee all aspects of the organization’s legal, risk management and regulatory performance efforts. Mason will provide oversight across all seven CNS clinics throughout California and Texas. Mason received her Juris Doctor degree from Southwestern Law School and has more than 10 years of experience as a trial attorney, primarily representing hospitals, medical groups, physicians and attorneys. The CNS Bakersfield clinic is the company’s flagship location, established in 1980. CNS has two other clinics across California in Los Angeles and San Francisco, as well as four Texas clinics in Dallas, Fort Worth, Houston and Austin. Through inpatient, outpatient, day treatment and residential rehabilitation programs, CNS’ facilities provide tailored neurorehabilitation therapy to patients. “Centre for Neuro Skills is not only an industry leader in post-acute neurorehabilitation services but also a pioneer in healthcare with unmatched passion, innovation and growth,” said Mason. “It is an honor and privilege to serve as general counsel for CNS, and contribute to making a positive impact on our patients’ lives.” *** About Centre for Neuro Skills Centre for Neuro Skills is an experienced and respected world leader in providing intensive rehabilitation and medical programs for those recovering from all types of brain injury. CNS covers a full spectrum of advanced care from residential and assisted living to outpatient/day treatment. Founded by Dr. Mark Ashley in 1980, CNS has seven locations in California and Texas. For more information about Centre for Neuro Skills, visit: www.neuroskills.com, Facebook, Twitter, LinkedIn, YouTube. Media, please note: Visual assets, including photos, are available. To request an interview with CNS leadership or clinical staff, please contact Robin Carr at 415.766.0927 or CNS@landispr.com. # # # Contact Details Robin Carr +1 415-766-0927 cns@landispr.com Company Website https://www.neuroskills.com/

January 24, 2024 07:00 AM Pacific Standard Time

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A More Personalized Approach To Digital Marketing: How HiveSkill Is Revolutionizing The Industry

Benzinga

By Faith Ashmore, Benzinga Interested in investing in HiveSkill’s campaign? Click here to get started. The world of digital marketing could be in for another evolution with a new direct marketing company, HiveSkill. HiveSkill offers a unique marketing solution characterized by customization, hyper-targeting and a foundation of trust and data. Its approach involves delivering context-driven marketing campaigns tailored to pre-qualified leads sourced from its industry-leading consumer database – with the goal of enabling more efficient marketing. Powered by advanced artificial intelligence, HiveSkill conducts thorough audience profiling, categorizing contacts into relevant interest groups or "buckets." This enables them to craft the optimal audience for effectively conveying a company's story and messaging. By leveraging its extensive resources and cutting-edge technology, HiveSkill ensures that each marketing campaign is highly personalized and precisely targeted to maximize engagement and conversion rates. This unique approach differs from the current options on the market. Outside of hiring a marketing firm to handle marketing campaigns, companies of all sizes are largely dependent on Meta ads (NASDAQ: META), Google ads (NASDAQ: GOOG) and Amazon ads (NASDAQ: AMZN). While these big tech platforms have the potential to drive leads, they are complicated and costly, and the majority of users don’t have the experience to operate them effectively. According to a survey by Wharton, even professionals are not able to make the most of these platforms; 57% of marketers incorrectly interpret their data, potentially costing their companies significant amounts of money. Not to mention, big tech companies have so much information that it can be difficult to narrow down to an audience that matches your marketing goals. Let’s say you are a school supply company and your target audience is parents of elementary school children. Amazon, Meta and Google may be able to drive traffic from parents of any children from pre-school through 12th grade, but in doing so, your company is targeting too many people and spending unnecessary money on leads that won’t convert. Today’s digital marketing is only a few steps above cold calling and emailing. While there is data available to help personalize ads and improve targeting, most companies don’t have access to that data or the means to utilize it. That’s why HiveSkill’s use of emotionally intelligent AI is potentially groundbreaking for the industry. Hiveskill’s platform was built by leveraging a comprehensive database and has been meticulously constructed through entrepreneurial networks and partnerships. With seamless integration thanks to Hubspot and a host of other marketing systems, companies can have more trust in their marketing approach. With the big tech marketing alternatives, it can sometimes feel like you’re just one drop in an ocean; HiveSkill aims to solve this. When businesses choose to partner with HiveSkill, they not only benefit from the existing database and tools, but HiveSkill will also use existing infrastructure to help build a unique “Hive” of engaged prospects, creating a mutually beneficial feedback loop of data. As a result, HiveSkill's database has evolved into a robust engine consisting of millions of curated and profiled contacts. With HiveSkill, companies can confidently execute marketing campaigns with the assurance that they have access to accurate and valuable data, enabling them to effectively engage and connect with their target and “look-alike” audiences. According to Criteo, a staggering 1 in 3 marketers admit that their campaigns rely too heavily on platforms like Facebook, Google and Amazon. With growing concerns and uncertainties surrounding the future of these big tech giants, marketers who are seeking a more efficient and personalized alternative can leverage HiveSkill as the solution. The company is currently hosting an investment offering with a minimum investment of only $0.25. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

January 24, 2024 09:15 AM Eastern Standard Time

BENZINGA Presents a Special Virtual Event: “Crypto & Blockchain Outlook in 2024.”

Benzinga

Benzinga, a leading financial media company, is thrilled to announce its upcoming virtual event: " Crypto & Blockchain Outlook in 2024 " This fascinating and engaging webinar on the outlook of cryptocurrency & blockchain in 2024 will take place on January 25, 2024, at 11 AM EST. It is free to attend. Description: “Crypto & Blockchain Outlook in 2024” is an in-depth webinar discussing Bitcoin’s pivotal role in potentially driving a bullish market this year. The focus is on the spot BTC ETFs approval and its impact on Bitcoin’s value, especially after its 164% surge in 2023. The webinar explores the potential consequences of approval, the April halving, and global economic factors on Bitcoin’s performance. Industry experts contribute insights into regulatory challenges and economic pressures shaping the crypto landscape in 2024. Event Details: Title: Crypto & Blockchain Outlook in 2024 Date: January 25, 2024 Time: 11:00 AM EST Registration page: https://www.benzinga.com/events/crypto-outlook-2024/ Featured Speakers: David LaValle - Global Head of ETFs at Grayscale Alex Chizhik - Chief Operating Officer at The Chamber of Digital Commerce Joey Garcia - Director, Head of Legal, Regulatory & Public Affairs at Xapo Bank Stefan Rust - CEO of Truflation This event is free of charge, providing an excellent opportunity for investors, both experienced and novice, to gather valuable insights from industry leaders at no cost. Registration Information: To secure your spot and optimize your real estate investment strategy, click this registration link. For media inquiries, please contact: Benzinga Media Relations Email: drew@benzinga.com Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. Contact Details Benzinga +1 877-440-9464 drew@benzinga.com Company Website http://www.benzinga.com

January 24, 2024 09:15 AM Eastern Standard Time

I-ON Digital Corp. Announces Intent To Make Public Offering Of Gold Reserve-Backed Digital Tokens

I-ON Digital Corp.

I-ON Digital Corp. ("I-ON" or the "Company"; OTC: IONI), a leading innovator in the digitization of in situ gold reserves, today announced that it intends to launch a Digital Banker-in-a-Box platform-as-a-service (PaaS) designed to help Regional and Community Banks bridge the gap between legacy technology platforms and the secure, compliant management of tokenized real-world assets (RWAs). Leveraging their expertise in RWA tokenization, including their flagship gold-backed digital asset, ION.au, the company aims to serve as an unparalleled industry resource for banks looking to navigate the acceptance, onboarding, compliance, and financial accounting challenges associated with an ever-increasing range of tokenized assets. I-ON's closely held portfolio of gold-backed digital assets, supported by independent proof-of-reserves (POF) technology on the company's proprietary Hybrid Blockchain platform, positions I-ON as a market leader in RWA tokenization. With a track record of innovation and digital asset product development strategies, the company believes it can empower financial institutions, from a technology standpoint, to securely engage in buying, selling, trading, transferring, settling, and providing custodial services for tokenized assets. In support of the strategic initiative, I-ON has started recruiting a proven and skilled team of banking professionals to spearhead the program with a focus on serving Regional and Community Banks. According to I-ON CEO Carlos Montoya, "The primary goal of this enterprise initiative is to position I-ON's core-technology platform as a provider of the 'essential railway' and point of entry for tokenized asset recognition, acceptance, and seamless functionality. Our client institutions will be able to leverage I-ON's unique, IP-based digitization architecture to bridge legacy banking and tokenized asset ecosystems." Montoya added, "At its core level, our goal is to introduce, facilitate, and execute the industry-wide potential of enterprise-level digital asset acceptance, accountability, custody, and reporting, all within an institutional-level compliance framework." The company plans to issue licensing agreements, provide conversion and installation support, and further provide for collateral, hypothecation, custodial services, and credit syndication modules. Other features will include customized report-writing services for bank clientele, investors, management, and regulatory agencies. Building on its successful track record, today, the company also announced its intention to conduct a public offering of digital tokens representing an interest in unmined, in situ proven gold reserves, with a target amount of up to $100 million. The offering is set to begin in the second quarter of 2024. This Notice does not constitute an offer to sell the digital tokens or any securities. Such offer will be made only by means of a prospectus meeting the requirements of the Securities Act of 1933, as amended. About I-ON Digital Corp. (OTC: IONI) I-ON Digital Corp is a leading-edge provider of asset-digitization and securitization solutions engineered to provide a secure, fast, transparent, and institutional-grade ecosystem that digitizes documentary evidence of ownership, in accordance with a rigorous onboarding and acceptance process, into secure, asset-backed digital certificates that bring liquidity and accepted value to a wide-array of asset classes. I-ON develops, acquires, and deploys a portfolio of novel and patented next-generation technologies that have been integrated and engineered into a comprehensive ecosystem built on a zero-trust, hybrid blockchain architecture that utilizes state-of-the-art smart contracts and sophisticated workflow management AI technologies to digitize ownership records of recoverable gold, precious metal, and mineral reserves into digital certificates that facilitate wealth transfer through new asset-backed financial instruments and asset classes that provide reserve owners and investors a new channel to maximize portfolio liquidity. By offering services associated with asset digitization and securitization, and by licensing the Company's expanding intellectual property portfolio, I-ON is able to generate revenue through transaction fees while actively growing innovative platforms beneficial for next-generation transactional models. Additional information is available at https://iondigitalcorp.com/. Forward-Looking Statements This news release contains forward-looking statements involving risks and uncertainties, which may cause results to differ materially from the statements made. When used in this document, the words "may," "would," "could," "will," "intend," "look to," plan," "anticipate," "believe," "estimate," "expect," "seek," "potential," "outlook," and similar expressions are intended to identify forward-looking statements. Such statements, including, but not limited to, I-ON's current views with respect to future events and its financial forecasts, are subject to such risks and uncertainties. Many factors could cause actual results to differ materially from the statements made, including those risks described from time to time in filings made by I-ON with the Securities and Exchange Commission. In addition, there is uncertainty about the further spread of the COVID-19 virus or new variants thereof or the occurrence of another wave of cases and the impact it may have on the Company's operations, the demand for the Company's products, global supply chains, and economic activity in general. These and other risks and uncertainties are detailed in the Company's filings with the Securities and Exchange Commission. Should one or more of these risks or uncertainties materialize, or should assumptions underlying the forward-looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, or expected. Statements in this news release regarding past trends or activities should not be taken as a representation that such trends or activities will continue. I-ON does not intend or assume any obligation to update these forward-looking statements other than as required by law. Contact Details Ken Park +1 866-440-2278 IR@iondigitalcorp.com Company Website https://iondigitalcorp.com

January 24, 2024 08:00 AM Eastern Standard Time

New Global Research by Novidea Reveals 75 Percent of Insurance Organizations Will Change Insurance Management Technology Platform by 2025

Novidea

Seventy-five percent of Insurance organizations worldwide are preparing to implement new core insurance management platforms in the next two years. That’s one of the key findings in a comprehensive new report commissioned by Novidea, creator of the cloud-based, data-driven insurance management platform for brokers, agents, MGAs/MGUs, carriers, and wholesalers. The report, Legacy Out, Digitalization In: The State of Modern Insurance Technologies 2024, is based on data collected in a 2023 survey of 330 full-time, C-level insurance leaders across eight countries. The research underscores the struggle insurance organizations face with aging, disparate technology that is difficult to manage, scale, and leverage to meet digital transformation needs. The average organization manages six different insurance technology systems, and the average age of these systems is five years or older. Further, these leaders need help adequately training their employees to extract the most value from their technology systems, especially when staff work remotely. “The data shows that insurance leaders are ready to make future-forward decisions about the technological shift required to better meet customers’ expectations of a modern, digital-first experience. As the survey shows, there is a clear acknowledgment that current systems are aging, disconnected, and do not support today’s digital demands,” said Roi Agababa, CEO of Novidea. “At the same time, leaders are optimistic about the future and will be taking steps to make significant upgrades to their legacy tech stacks. They understand the challenges and opportunities at stake. That is encouraging news as the insurance industry heads into 2024.” To gain greater insight into technology usage for insurance providers, Novidea commissioned an international survey of C-level insurance employees, including CEOs, CTOs, CIOs, CFOs, and COOs. Respondents make business decisions for insurance brokers, agencies, and MGAs. Countries included in the research include the United States, the United Kingdom, Singapore, France, Germany, Italy, Spain, and Australia. Key data points from the report include: 76% of enterprise insurance organizations with more than 5k employees are juggling between 6 and 10 insurance technologies or more. 41% of insurance agency/broker management platforms and policy administration systems were implemented 5 to 15 years ago. Of the surprising 99% of global insurance organizations who said they have plans in place to change their core technology systems, 41% indicated that this upgrade will happen in the next 12 months. Another 34% said they will make technology changes by 2025. In the highly regulated insurance market of the U.S., fewer than 25% of enterprise insurance organizations feel their existing technology supports them with compliance, and 77% said it only helps them “some of the time.” When asked to identify their top challenges with their current technology systems, insurance leaders cited issues with data quality (41%), data privacy and security (35%), and scale (35%). CEOs, in particular, were more concerned about the ability to scale, with 50% citing scale as a top challenge, compared with 33% for the rest of the C-suite. To learn more, download the free report here: Legacy Out, Digitalization In: The State of Modern Insurance Technologies 2024. About Novidea Novidea is the leading Insurtech provider of a cloud-native, data-driven insurance management system. With its open API architecture, Novidea enables brokers, agents, MGAs, and carriers to modernize and manage the customer journey end-to-end and drive growth across the entire insurance distribution lifecycle. Novidea's streamlined and automated platform fully integrates front, middle, and back offices. The Novidea platform boosts operational efficiency while providing a seamless digital experience for team members and customers alike. Insurance businesses benefit from a 360-degree view of customers and policies and can access data and actionable insights anytime, anywhere, and on any device. Novidea supports more than 100 customers across 22 countries. For more information, please go to: www.novidea.com Contact Details Michelle Barry +1 603-809-2748 Michelle.barry@chameleon.co Company Website https://novidea.com/

January 24, 2024 08:00 AM Eastern Standard Time

CRAIG KNIPPENBERG, LCSW, M.DIV., RELEASES SECOND PARENTING GUIDEBOOK, SHAME-FREE PARENTING

Knippenberg, Patterson, Langley & Associates

Craig A. Knippenberg, LCSW, M.Div., a Denver-based mental health counselor with four decades of family therapy experience, and founder/host of the Legit Parenting podcast, announced today the release of his second book, Shame-Free Parenting ( Illumify Media Global ), a parenting guide for building family resiliency. In its first six weeks on Amazon, the book hit #1 in Kindle sales across all parenting books. In Shame-Free Parenting, Knippenberg demystifies many challenges associated with parenting today, which can result in over-protective child-rearing approaches. Now – more than ever – parents, children and families are faced with trying times as the world’s current events and social media platforms elicit a plethora of mixed feelings and emotions. Knippenberg believes that “ a pandemic of fragility has arisen amongst our children and teens, ” driven by modern-day culture and events. He also likens the smartphone to a modern pandora’s box that -- in combination with modern cultural issues, such as the impact and aftermath of COVID-19, school shootings, climate change, and persistent news coverage of war and social conflicts -- creates a state of chronic stress. He elaborates on these and other theories in the book. Loaded with judgment-free parenting wisdom and invaluable resources, Shame-Free Parenting inspires parents to build families capable of not only withstanding such challenges but also affording them ways to flourish amid them. In the book, parents will discover: How to let go of guilt/shame and the importance of being just this side of good enough A roadmap for understanding pivotal aspects of child-rearing, with tangible techniques for forging meaningful connections with children while championing their autonomy A holistic approach to emotions, boundaries and acceptance, all focused on progress A timely exploration of contemporary challenges – from the allure of TikTok and gaming to hard conversations about school shootings, the book features the essence and importance of structure, resourcefulness and steering young minds toward a driven purpose A call to action: embrace family spontaneity, adventure and community service as instrumental avenues for cementing ties and imparting core values “As a family therapist for more than 40 years, I’ve listened and witnessed. I have had the opportunity to gather substantial, firsthand accounts and information that has armed me with vast knowledge about navigating today’s ever-evolving landscape for children, teens and parents alike. I captured these experiences in my newest book and provided strategies and tips to help families connect and stay strong together,” Knippenberg said. “In Shame-Free Parenting, I help families better understand how children's brains work so they can foster both deeper connection and independence without guilt or shame. Building strong families is what healthy parenting is all about. It truly is the foundation of any successful family unit,” Knippenberg added. Michele Borba, ED.D., a best-selling author also endorsed by Harvard’s Robert Brooks, PhD, commented on Shame-Free Parenting: “Stellar! Given the modern cultural issues which face families, it’s imperative to focus on resiliency and problem solving.” Shame-Free Parenting is available at local bookstores or on Amazon. Legit Parenting is available through the Apple Store or on Spotify. Knippenberg’s first book Wired and Connected: Brain-Based Solutions To Ensure Your Child’s Social and Emotional Success, released in 2019, provides brain-based solutions for ensuring social skills and emotional success of children. About Craig A. Knippenberg Craig A. Knippenberg, LCSW, M.Div., is a Denver-based mental health therapist who has garnered significant expertise working with children and families throughout his four decades in private practice and while serving as a school consultant for 40+ years. While dedicating his career to educating and treating the behavioral, emotional and social needs of children and adolescents, Knippenberg founded Colorado’s largest, solely owned private mental health practice specializing in child and adolescent neurobehavioral disorders. He also earned notoriety for creating the CONNECT Social Skills Group Program 42 years ago, which spans socialization groups targeted at helping children navigate the ups and downs of childhood and adolescence, CONNECT has helped thousands of children grow and mature. Knippenberg hosts the Legit Parenting podcast, combining his four-plus decades of experience working with families and kids with his current brain-based research and pertinent tools, to help parents support the mental well-being of their children. Knippenberg holds a master's degree in Clinical Social Work from the University of Denver and a Master of Divinity with a focus on pastoral counseling from the Iliff School of Theology in Denver. For more information, please visit www.legitparenting.com or follow Knippenberg on LinkedIn, YouTube and Instagram. Contact Details PAIRELATIONS, LLC Susan Turkell +1 303-766-4343 sturkell@pairelations.com Company Website http://www.legitparenting.com/

January 24, 2024 08:00 AM Eastern Standard Time

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АdEx Announces a Zero-Knowledge Targeting Engine

Adex

AdEx, a pioneer in digital advertising technology, is unveiling its latest innovation – the ZK targeting engine – set to be integrated into AdEx soon after the platform launches in Q2 2024. AdEx ZK emerges as a trailblazer in privacy-preserving advertising, addressing a crucial need in the advertising space that has long struggled with finding a delicate balance between safeguarding user privacy and maintaining the utmost accuracy in targeting. In this landscape, AdEx ZK is set to revolutionize the industry by offering a groundbreaking solution — complete user privacy without compromising the high accuracy required for targeted advertising. AdEx ZK is a targeting engine within the AdEx platform that uses in-situ processing technology to process data directly on the users’ devices, enabling them to retain full control over their data. By doing so, AdEx ZK adheres to zero-knowledge principles, ensuring no user information is disclosed during ad matching and complies with current and future privacy regulations. To harmonize user privacy and optimize ad performance, AdEx ZK employs user-curated ads. In this approach, users actively choose their preferred ad categories and, in turn, are incentivized to view ads. This boosts user engagement and enhances overall campaign results by fostering a more personalized and rewarding advertising experience. AdEx ZK offers distinct advantages for both advertisers and users. Advertisers enjoy compliance with privacy laws, lower fees, transparency in campaign results and spending, as well as access to highly targeted and responsive audiences. Users, on the other hand, remain in full control over their data, can choose the ads they see, and also receive rewards for viewing ads. This innovative targeting approach is poised to make an impact in the digital advertising space by addressing key industry challenges: Lack of Data Privacy and Third-Party Cookies Phasing Оut: AdEx ZK refrains from collecting any user data for the ad matching process, ensuring complete user privacy and compliance with privacy laws. With Third-Party Cookies phasing out, advertisers face challenges targeting the right audience, worsening performance, and increasing ad spending. Ad Fatigue: The introduction of user-curated ads empowers users to select their ad category preferences, enhancing engagement and user attention. Users are also rewarded with ADX tokens for viewing ads. High Fees: By establishing direct connections between advertisers and publishers, AdEx ZK significantly reduces fees. Advertisers benefit from fees as low as 7% (or 4% with ADX tokens), a notable reduction from the standard 25-30%. “AdEx’s Zero Knowledge Targeting Engine is changing how digital advertising works. We shift focus to giving users full control over the promotional content they consume and keeping their data private. On the other hand, advertisers benefit from better targeting and ad performance thanks to user-curated ads and reward incentives. This isn’t just a novel technological approach – it’s the start of an era where personalized ads and user privacy go hand in hand.” said Dimo Stoyanov, COO and Co-Founder at AdEx. Through the introduction of AdEx ZK, AdEx seeks to revolutionize the digital landscape, introducing a novel approach to the functioning of digital advertising and amplifying the control users have over the content they are exposed to. It's a shift towards a user-centric digital advertising ecosystem, fostering a more engaging and harmonious interaction between advertisers and users. ### About AdEx AdEx represents a next-generation ad-tech solution aiming to address and correct some of the most prominent inefficiencies of the online advertising industry, such as ad fraud, lack of transparency in reporting, and user privacy. Founded in 2017 as a decentralized ad exchange, AdEx has pivoted to a Demand-Side Platform (DSP) catering to the needs of Web3 advertisers. This transformation enables them to access untapped audiences of potential crypto users through programmatic advertising. Noteworthy platform advantages include minimal fees (just 7% for launching a campaign), premium publishers, payment options in stablecoins, and enhanced security. Contact Details Ivan ivan@adex.network

January 24, 2024 08:00 AM Eastern Standard Time

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Blocktrade and SKAi2 bring an All-In-One Solution for an Instant Crypto Payment

Blocktrade

Asset marketplace and trading platform, Blocktrade, has announced a major release that brings crypto payment to the shops easier than ever. With the new feature, any retailer can now accept payments in multiple cryptocurrencies, and receive euros that are deposited into their accounts instantly. With the collaboration of the technology provider, SKAi2, consumers can now use the Blocktrade mobile app to pay with 60+ different cryptocurrencies. For every purchase, the users will receive 5% cashback depending on the cryptocurrency used for payment, plus an additional cashback of up to 25% in the Blocktrade token, BTEX. These days SKAi2 is rolling out a next-generation point-of-sale terminal system for retailers that provides merchants with the ability to accept both traditional payments, such as credit and debit cards, as well as cryptocurrency transactions. While alternative providers have enabled retailers to accept crypto in the past, the ‘Pay with Blocktrade’ feature stands out as it’s the first solution to enable retailers to process crypto payments immediately, eliminating the risks associated with crypto volatility. The payments will be processed as efficiently as a traditional credit or debit card transaction, with the amount in crypto automatically exchanged into euros. Unlike credit card payments, which can take several days to process, the crypto funds will be deposited into the retailer’s account. Pay with Blocktrade stands out as the fastest, simplest, safest and most effective solution for retailers to accept crypto payments than ever before. The entire transaction takes 10 seconds. Retailers will benefit from being able to accept crypto, while consumers will be able to put their crypto savings to use in the real world, paying for everyday goods in a fast and seamless way using the Blocktrade mobile app. They’ll be able to choose to pay in any cryptocurrency they hold in their Blocktrade wallet. The capability stands in contrast to competing solutions, which are not only slow but also extremely clunky and unreliable, with retailers often being disadvantaged by the extremely volatile exchange rates of most crypto tokens. "This is a milestone achievement for Blocktrade as we introduce the 'Pay with Blocktrade' feature in partnership with SKAi2. This feature will enable seamless integration of cryptocurrencies into everyday life transactions, which is a significant step towards crypto mass adoption. We are combining innovative payment terminal hardware with cutting-edge software to provide a simple solution for merchants and an engaging, experience for consumers. Our efforts are breaking new ground in the crypto industry, signaling our commitment to redefining how digital assets integrate into mainstream commerce." said Christian Niedermueller, CEO at Blocktrade. Pay with Blocktrade is rolling out now with the Blocktrade 4.0 update, and is expected to be adopted by 10,000 merchants by the end of the first quarter of 2024, expanding to more than 100,000 merchants by the end of the year. To learn more about Blocktrade and Pay with Blocktrade, visit: Blocktrade.com About Blocktrade Blocktrade is a state-of-the-art digital asset platform that enables the seamless buying and selling of cryptocurrencies with no trading fees. The platform offers a wide range of cryptocurrencies, a user-friendly interface, multiple payment options, saving plans, and exceptional customer support. Established in 2018, Blocktrade has emerged as a leading player in the digital asset industry due to its unyielding commitment to security and regulatory compliance. The platform is fully transparent, with over 5,000 class-B shareholders, and regulated to EU standards. It is registered as a VASP with the Estonian, Italian, and Slovenian regulators and operates in full compliance with AML 5 guidelines. Website | X | Telegram | Discord | YouTube | Instagram | Facebook | LinkedIn Contact Details Morteza Alamalhoda m.alamalhoda@blocktrade.com

January 24, 2024 08:00 AM Eastern Standard Time

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