News Release
HIBBETT X JORDAN RELEASE SECOND ‘CLEARED FOR TAKEOFF’ EPISODE FEATURING FLAG FOOTBALLER, AJA JOHNSON
Hibbett, Inc.
Hibbett, Inc., (NASDAQ:HIBB), an athletic-inspired fashion retailer with more than 1,158 Hibbett and City Gear specialty stores nationwide, today announced the release of the newest Cleared For Takeoff, an uplifting digital series created in partnership with Jordan Brand to amplify stories of young athletes who are winning both in sport and in life. Fans can watch the new episode when it launches here and on the Hibbett YouTube channel beginning on Saturday, February 10 th at 12pm Central. The newest Cleared ForTakeoff episode is an exhilarating compilation of moments spent with south-side Chicago native, female flag footballer, dancer/choreographer, model, actor, sneaker enthusiast and Jordan Women’s Collective alumni, Aja Johnson. A talented artist and athlete, Johnson has been breaking barriers both on stage, in television, as a dance teacher and on the field playing with a successful co-ed flag football league in Chicago. Johnson met with the Cleared For Takeoff crew during a photoshoot in her hometown of Chicago, where she talked about how her determination and being a strong female, has led her to success on and off the field. “What I love about playing coed flag football is that I get to train with people that played in the NFL and played college ball. I’m getting like first-hand top-notch training and discipline in the sport and seeing my progress over the years,” said Aja Johnson. “I think one of the most important aspects of being an athlete is being a team player, it’s what makes you excel in a sport.” “ Cleared for Takeoff has been a hit with the sneaker community, since its debut last December, and we’re thrilled to release our second episode featuring flag footballer, Aja Johnson,” said Sarah Sharp-Wangaard, VP Marketing, Hibbett. “Our commitment to community involvement remains at the forefront of our projects and for this episode, we had the privilege of hosting a local high school female flag football team from Las Vegas, for an engaging event at Hibbett filled with tons of surprises. We are grateful to our partners at Jordan for helping us bring this series to life as we aim to spotlight the stories of people like Aja, who prove that girls can accomplish anything.” To mark Super Bowl weekend and the Jordan Flight Path experience, the Cleared For Takeoff crew headed to Las Vegas to capture an engaging celebration with 30 female varsity flag football players from the Bishop Gorman High School Gaels. The private event took place at the Sahara Hibbett store in Las Vegas and included a surprise appearance and meaningful conversation with NFL Linebacker, Devin White of the Tampa Bay Buccaneers and Aja Johnson. During the energizing event, the women were treated to full Jordan looks, professional make-up, custom jerseys branded with Team Johnson and Team White, media training, a photoshoot and $500 gift cards with a private shopping experience, courtesy of Hibbett and Jordan. Johnson continued, “I would like the next generation of female football players to really believe in themselves and trust themselves, trust their talents. Whatever desires and dreams you have, it’s your duty to follow them.” Continuing the celebration, Jordan Brand designed an exclusive ‘takeover’ of the Hibbett store located at 4620 West Sahara Ave in Las Vegas, featuring the exclusive Jordan Flight Path. The elevated branding and merchandise backdrop featured athlete signage and new product, bringing the entire Flight Path experience to life for the public. Fans can look forward to more Cleared For Takeoff episodes coming later in 2024. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1,158 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and X. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com
February 10, 2024 06:19 PM Eastern Standard Time
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