News Hub | News Direct

All Industries


Article thumbnail News Release

Teads Unveils Creative Consortium Built to Incubate Innovation to Bolster Results for Advertisers

Teads

Teads, the global media platform, today announced the formation of a Creative Consortium, a suite of new omnichannel partnerships to further enhance exceptional creative services and maximize campaign results for advertisers. The new offerings extend Teads’ ability to deliver personalized and engaging ad experiences for advertisers by implementing top-tier creative solutions and cutting-edge technology by collaborating with best-in-class partners such including Perfect Corp, Aryel, Threedium, Atelar, Geneee, Vyde, Stats Perform, SmartCommerce, and Audiostack. As part of the strategic launch, Teads Studio, the company’s in-house creative team, has integrated advanced creative solutions to optimize and repurpose ad content across various digital platforms for its partners, including: AI-Driven Audio Production: Powered by its partnership with AudioStack, Teads is unlocking addressable, high-quality video at scale and utilizing AI-driven audio production - across CTV video or native - to create dynamic, personalized and contextually relevant audio-visual experiences tailored to different languages, locations and audience segments. Real-Time Sports Data Integration: Embedding live sports statistics into ad creatives to enhance engagement among sports fans in partnership with StatsPerform. AR For The Open Web: Introducing immersive AR experiences such as Virtual Try-On (VTO), which significantly enhance consumer engagement and conversion rates in partnership with Perfect Corp, Aryel, Threedium, Atelar and Geneee. Interactive Shopping Solutions: Development of advanced shopping formats, including visualizations, 3D models, dynamic ads, and shoppable scenarios. Conversation Units: Revolutionizes shopper engagement with innovative in-ad chat units optimized for shoppable moments, allowing consumers to interact through a decision tree and select products based on their needs in partnership with Stats Perform. Omnichannel Integrations: Bridging online and offline experiences, enhancing direct response capabilities. Innovative 3D Models: Captivating audiences with engaging 3D ad formats, improving brand recall and interaction rates. Teads’ enhanced creative capabilities have already empowered brands like Nissan, McDonald’s, Pepsi, and Lenovo to expand the delivery of personalized ads across multiple touchpoints, enhance customer interaction, and drive business results. Teads’ cutting-edge campaign with Nissan integrated CTV, OTT, and Mixed Reality (XR) elements to promote the Nissan Qashqai. QR code integration amplified engagement and boosted brand favorability, reaching an impressive 41% of the UK population at least once, with an average frequency of 4.1. "We were thrilled to partner with Teads Studio to craft a cross-screen experience that effectively reached households on the big screen through OTT and integrated a unique VR experience,” said Niels Van Der Burg, Nissan’s director of marketing operations, Europe. “This innovative approach allowed us to showcase the e-POWER technology and the features of the Nissan X-Trail and Qashqai in a truly engaging and immersive manner." Other notable brands leveraging Teads’ enhanced creative offerings via its Creative Consortium include: Both McDonald’s and PepsiCo - McDonald’s and Lays (a part of PepsiCo) are partnering with Teads independently for UEFA Euro 2024, utilizing Stats Perform technology to integrate live stats based on match scores directly into their advertising creative. Lenovo - Lenovo was the first tech brand to launch the Teads Conversational Unit in the US, achieving remarkable results. The Lenovo Conversational Unit recorded a 0.25% interaction rate, representing a 66% increase compared to the benchmark. It also achieved a 28.09% active attention rate, marking a 180% increase over the benchmark, and a 0.18% click-through rate (CTR). “At Teads, we’re laser-focused on helping our partners succeed in today’s landscape by boosting engagement, increasing relevance and maximizing impact across all screens,” said Jonathan Lewis, global head of studio at Teads. “The Creative Consortium directly supports the company’s ongoing mission to be ‘best in glass,’ by partnering with innovative industry-leading creative technology and data vendors empowering us to provide the biggest brands in the world with exceptional creative solutions optimized for omnichannel environments.” About Teads Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions.Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. Contact Details Kite Hill PR for Teads Alexandra Morrison teads@kitehillpr.com Company Website https://www.teads.com/

June 12, 2024 12:00 PM Eastern Daylight Time

Article thumbnail News Release

Exploring Investment Opportunities Where AI Meets Crypto

HTX Ventures

Singapore / June 6, 2024 – In recent years, the rapid development of artificial intelligence (AI) and blockchain technology has made the AI + crypto sector an investment magnet. Blockchain’s characteristics of decentralization, high transparency, low energy consumption, and anti-monopoly complement the centralized and opaque nature of AI systems. The fusion of these technologies brings unprecedented opportunities. According to Vitalik Buterin, Ethereum's co-founder, the applications of combining AI and blockchain can be categorized into four types: AI as a player, AI as an interface, AI as the rules, and AI as the objective. He suggests that AI's role in crypto should be considered more from an "application" perspective, including optimizing computing power, algorithms, and data. HTX Research distinguishes crypto technology participation based on AI’s application levels, which can be divided into foundational, execution, and application layers. Each layer presents opportunities worth exploring. For example, zero-knowledge machine learning (zkML) technology, which combines zero-knowledge proofs and blockchain technology, offers a secure, verifiable, and transparent solution for AI agent behavior. Additionally, AI shows great potential in data processing, automated decentralized application (dApp) development, and on-chain transaction security within the execution layer. In the application layer, AI-driven trading bots, predictive analytics tools, and automated market maker (AMM) liquidity management are playing crucial roles in the decentralized finance (DeFi) sector. This article will delve into the investment opportunities where AI meets crypto, focusing on innovations and developments in the foundational and application layers. It will also analyze the prospects and challenges of combining AI and blockchain from mid-term and long-term perspectives. Key Opportunities in the AI Sector Blockchain and AI differ fundamentally in centralization, transparency, energy consumption, and monopolization. Based on this principle and his analysis, Vitalik has classified applications that combine AI and blockchain into four categories: ● AI as a player in a game ● AI as an interface to the game ● AI as the rules of the game ● AI as the objective of the game Vitalik approaches AI's role in the crypto world from an "application" perspective. Additionally, we can consider crypto as a means of facilitating technologies and resources, including three perspectives: - Optimizing Computing Power: Providing decentralized and efficient computational resources to reduce the risk of single points of failure and enhance overall computing efficiency. - Optimizing Algorithms: Advancing the open-source sharing and innovation of algorithms or models. - Optimizing Data: Enabling decentralized storage, contribution, usage, and secure management of data. HTX Research suggests that AI's development can be categorized into the foundational layer, execution layer, and application layer based on a general architecture. Correspondingly, we can also explore AI + Web3 projects from these dimensions. The foundational layer includes model training, data, decentralized computing power, and hardware, where particular attention should be given to combining zk (zero-knowledge) with AI/ML (machine learning) technologies. The execution layer involves data processing and transmission, AI agents, zkML, and FHE (fully homomorphic encryption). The application layer features AI + DeFi, AI + GameFi, the metaverse, AIGC (AI-generated content), memes, and blockchain-related technologies like RAAS (Robotics as a Service), oracles, coprocessors, and UBI (universal basic income). Rapid progress has been made in foundational and application projects. These include Io.net, a computing power project; Flock, a foundational model; ZeroGravity, a blockchain infrastructure; Myshell as an AI agent; and 0xScope in the application layer. We suggest exploring these opportunities: I. zkML zkML technology combines zero-knowledge proofs with blockchain to provide a secure, verifiable, and transparent solution for monitoring and constraining AI agent behavior. For example, the Modulus Labs project uses zkML to prove to stakeholders that their AI has performed specific tasks while protecting personal privacy and commercial secrets. As an intermediary between AI and blockchain, zkML offers a solution to address privacy protection for AI models and inputs and ensures the verifiability of the inference process. It has pioneered a method that allows using public models to verify private data or using public data to verify private models. Integrating machine learning capabilities enhances the autonomy and dynamism of smart contracts, enabling operation based on real-time on-chain data rather than merely static rules. This innovation makes smart contracts more flexible, allowing them to adapt to a wider range of applications, even those unforeseen at the contract's inception. Overview of Typical zkML Projects The first table presents promising zkML projects while the second lists other zkML projects. II. Data Processing This area includes breakthroughs in the execution layer of AI, particularly in blockchain data transmission and development layers. a. AI and On-chain Data Analysis This area involves using AI technology to deeply mine blockchain data and leveraging large language models (LLMs) and deep learning algorithms to gain more insights. The Web3 Analytics project, for example, uses AI for on-chain data analysis to discover market trends and user behavior. It helps users understand on-chain transactions and market dynamics more effectively. b. AI and Automated dApp Development This area focuses on infrastructure projects related to DevOps. AI projects using automated development can attract more developers, thereby making the ecosystem more prosperous. Some AI-powered development tools can help developers quickly write smart contracts and automatically correct errors. Others even offer drag-and-drop dApp programming capabilities. c. AI and On-chain Transaction Security This area involves AI agents. It entails deploying AI agents on the blockchain to enhance the security and reliability of AI applications. These AI agents can automatically perform tasks such as trading, data analysis, and automated decision-making. Deploying them on the blockchain ensures their operations are transparent, traceable, and tamper-resistant, thereby increasing the system's overall security. Through real-time monitoring and smart analysis, AI technology can identify and defend against malicious attacks and data breaches, ensuring transaction security and data integrity. • Project Example: SeQure is a security platform that uses AI for real-time monitoring and analysis. It detects and defends against malicious attacks and data breaches, ensuring the stability and security of on-chain transactions. III. AI + DeFi The most significant aspect of integrating AI with the application layer is AI + DeFi. Here are some key areas to focus on: 1. AI-driven Trading Bots These bots can execute trades swiftly and accurately by analyzing market data, news sentiment, and price trends to make instant decisions. They often outperform human traders. 2. Predictive Analytics While predicting the volatility of the crypto market has always been challenging, AI-driven analysis tools are becoming increasingly important. They can provide reliable forecasts of market trends and potential price movements. 3. AMM Liquidity Management For instance, when adjusting the liquidity range for Uniswap V3, integrating AI allows the protocol to more intelligently set the liquidity range. This optimizes the efficiency and profitability of AMMs. 4. Liquidation Protection and Debt Position Management Through a combination of on-chain and off-chain data, smarter liquidation protection strategies can be implemented. This ensures that debt positions are safeguarded during market volatility. 5. Design of Complex DeFi Structured Products In designing vault mechanisms, financial AI models can be used instead of fixed strategies. These models may include AI-managed trading, lending, or options, enhancing product intelligence and flexibility. IV. AI + GameFi AI in GameFi projects enhances the gaming experience and fosters innovation. Here are some primary focuses: 1. Game Strategy Optimization AI can learn players' habits and strategies to adjust game difficulty and tactics in real time, providing a more personalized and challenging experience. Through deep learning and reinforcement learning, AI can evolve to better suit players' needs and preferences. 2. Game Asset Management AI can help players manage and trade in-game virtual assets more effectively. Leveraging smart contracts and automated trading strategies, players can maximize the use of their assets, such as automatic buying, selling, renting, and lending game assets, thus optimizing investment returns. 3. Enhanced Game Interaction AI can create smarter and more responsive non-player characters (NPCs). Through natural language processing (NLP) and machine learning (ML) technologies, AI enables more natural and seamless interactions with players, enhancing immersion and satisfaction. Investment Strategies in Different Timeframes - In the short term, we should focus on areas where AI is first applied in crypto, such as conceptual AI applications and memes. Mainstream AI communities will continue to generate new hot topics, and major upgrades by companies like Nvidia and OpenAI will spark attention in the AI sector, attracting capital inflows. These can create excitement and drive momentum. - In the mid-term, the combination of AI agents with Intents and with smart contracts will garner traction. If successful, AI could extend smart contracts to create a new type of blockchain that integrates ledgers, contracts, and AI, moving beyond Ethereum's "ledger + contract". - Vitalik has highlighted AI agents as a promising area. AI agents are intelligent entities capable of autonomously acquiring and processing information, making decisions, executing actions, and altering the environment. This is a cutting-edge field within AI, closest to mass adoption at the application layer. - Metaphorically speaking, AI agents are like attractive and dynamic individuals, GPU cloud computing is a stable and mature entrepreneur, and AI models in the DA layer are disheveled scientists. - In the long term, the combination of AI and zkML technology, despite skepticism from ML experts in Web2 AI companies, will ultimately exert a significant impact on the crypto world. References: - Twitter: https://twitter.com/FinanceYF5/status/1772434625387717055 - Web3Caff: https://twitter.com/Web3Caff_Res - Twitter Vitalik: https://twitter.com/VitalikButerin — — — — — — — — — — — — — — — — — — About Us This article is a product of diligent work by the HTX Research Team that is currently under HTX Ventures. HTX Ventures, the global investment division of HTX, integrates investment, incubation, and research to identify the best and brightest teams worldwide. With a decade-long history as an industry pioneer, HTX Ventures excels at identifying cutting-edge technologies and emerging business models within the sector. To foster growth within the blockchain ecosystem, we provide comprehensive support to projects, including financing, resources, and strategic advice. HTX Ventures presently backs over 200 projects spanning multiple blockchain sectors, with select high-quality initiatives already trading on the HTX exchange. Furthermore, as one of the most vigorous Fund of Funds (FOF) investors, HTX Ventures collaboratively forges the blockchain ecosystem alongside premier global blockchain funds, including Bankless Ventures, Figment Capital, Gitcoin, IVC, and Animoca. Company Website https://www.htx.com/en-us/ventures Disclaimer 1. The author of this report and his organization do not have any relationship that affects the objectivity, independence, and fairness of the report with other third parties involved in this report. 2. The information and data cited in this report are from compliance channels. The sources of the information and data are considered reliable by the author, and necessary verifications have been made for their authenticity, accuracy and completeness, but the author makes no guarantee for their authenticity, accuracy or completeness. 3. The content of the report is for reference only, and the facts and opinions in the report do not constitute business, investment and other related recommendations. The author does not assume any responsibility for the losses caused by the use of the contents of this report, unless clearly stipulated by laws and regulations. Readers should not only make business and investment decisions based on this report, nor should they lose their ability to make independent judgments based on this report. 4. The information, opinions and inferences contained in this report only reflect the judgments of the researchers on the date of finalizing this report. In the future, based on industry changes and data and information updates, there is the possibility of updates of opinions and judgments. 5. The copyright of this report is only owned by HTX Ventures. If you need to quote the content of this report, please indicate the source. If you need a large amount of references, please inform in advance (see “About HTX Ventures” for contact information) and use it within the allowed scope. Under no circumstances shall this report be quoted, deleted or modified contrary to the original intent. Appendix: Decentralized Computing and AI Inference Platform Projects These projects leverage crypto incentives to globally share and utilize idle computing resources. AI Data and Model Source Projects These projects focus on data authenticity, transparency, and traceability, using crypto economic models to incentivize data contributions (for end users) and model enhancements (for developers and businesses). About HTX Ventures HTX Ventures, the global investment division of HTX, integrates investment, incubation, and research to identify the best and brightest teams worldwide. With a decade-long history as an industry pioneer, HTX Ventures excels at identifying cutting-edge technologies and emerging business models within the sector. To foster growth within the blockchain ecosystem, we provide comprehensive support to projects, including financing, resources, and strategic advice. HTX Ventures presently backs over 200 projects spanning multiple blockchain sectors, with select high-quality initiatives already trading on the HTX exchange. Furthermore, as one of the most vigorous Fund of Funds (FOF) investors, HTX Ventures collaboratively forges the blockchain ecosystem alongside premier global blockchain funds, including IVC, Shima, and Animoca. Contact Details Michael Wang glo-media@htx-inc.com Company Website https://www.htx.com/en-us/ventures

June 12, 2024 10:03 AM Eastern Daylight Time

Image
Article thumbnail News Release

HTX Ranks as Top 4 Exchange by Liquidity, Aspiring to Be Synonymous with Quality Assets

HTX

Kaiko, a leading cryptocurrency market data provider, recently published its Q2 2024 report on exchange liquidity. Among the 43 mainstream centralized exchanges tracked in the report, HTX was rated AA and tied for fourth place in terms of liquidity, with an average trading volume of $60.5 billion. It is reported that the Kaiko report analyzed exchange liquidity using five key metrics: trading volume, trading volume contribution, market depth (+/-1), coefficient of variation (CV) dispersion, and market quality. In response, HTX stated that the platform will remain committed to prioritizing security and regulatory compliance as it continues to expand its global footprint. Furthermore, it aims to deliver a comprehensive, safe, and user-friendly crypto trading experience for an ever-growing base of customers worldwide. Highlights HTX's Performance in the First Half of 2024 Looking back on the past six months, HTX has achieved remarkable results. HTX upholds its "user-first" principle when listing new cryptocurrencies, showcasing the core competitiveness of the "People's Exchange" with huge wealth effects. When selecting and listing new assets, the platform is dedicated to identifying new cryptocurrencies and quality assets across various sectors, including Meme, AI, public blockchains, Layer 2, and more. Data from Q1 2024 reveals that HTX has already introduced 59 new cryptos, with almost half of these experiencing price surges of over 1,000% from their initial levels. Topping the list of gainers is WIF, a Meme project from the Solana blockchain, boasting an astonishing 12,039% price increase. In addition, as of June 1, 2024, HTX has completed 20 asset audits. The latest Merkle tree-based proof of reserves data is as follows: 100% for USDT (HTX wallet balance: 610,174,986), 100% for BTC (HTX wallet balance: 25,735), 101% for ETH (HTX wallet balance: 92,631), 105% for HTX (HTX wallet balance: 360,938,524,569,165), and 105% for TRX (HTX wallet balance: 9,754,300,787). The data for USDT and ETH already includes stUSDT and stETH. Also noteworthy is the recent establishment of the HTX DAO People Committee, which has garnered widespread attention from both the broader market and the community. Formed just over a month ago, this committee has rapidly solidified its position as a pivotal driving force within the community. The HTX DAO People Committee, dedicated to championing the community's interests in the long run, is spearheading HTX's ongoing transition toward greater decentralization and democratic autonomy. Emphasizing HTX's recent achievements, Justin Sun, a distinguished member of the HTX Global Advisory Board, shared the following insights on social media: 1. HTX has been performing exceptionally well in listing new assets, with cryptos showing 10x potential price increases consistently appearing on the platform every week. (2) The exchange has experienced continuous net inflows of capital for the past 6 months, a trend Justin Sun views as compelling evidence of users' strong satisfaction with HTX's services. (3) The platform's profitability has soared by over 100%, prompting the implementation of buyback initiatives. HTX Aims to Become Synonymous with Quality Assets HTX's business representative and senior investment analyst, @HTX_liuyego, highlighted that the Kaiko report serves as a well-deserved accolade for HTX. After overcoming a challenging period, this recognition not only bolsters HTX's confidence in its future development but also fosters a sense of reverence within the team. According to @HTX_liuyego, HTX's future development will focus on the following aspects: 1. Listing of high-quality assets. HTX will maintain stringent criteria for the listing of new assets, overseen by a highly proficient project screening team. Justin Sun, a member of the HTX Global Advisory Board, is one of such experts involved in this meticulous selection process. HTX strives to be recognized as the go-to platform for premium digital assets. 2. Product optimization. HTX has taken user feedback to heart and made significant improvements to enhance the overall user experience across various products and services. One notable issue that has been successfully addressed is the previously cumbersome withdrawal process, which has now been satisfactorily resolved. Furthermore, HTX has transitioned from its previous complexity to a more user-friendly approach in designing platform events. 3. Enhance depth. The platform has maintained its focus on enhancing depth to attract more reputable market makers and broker teams, thereby providing users with a seamless trading experience. 4. Safety and security are the cornerstones of the platform. After the hacking incident last year, HTX has taken concrete steps to enhance its security. On the hardware front, the platform has collaborated with the renowned international security firm FearOff to bolster its security infrastructure and safeguards. On the software side, HTX has made a firm commitment to providing 100% fund protection for its users. @HTX_liuyego summarized, "HTX is on a positive trajectory, time will tell. Have faith in HTX." It's undeniable that cryptocurrency exchanges, the most lucrative sector in the crypto industry, are also recognized as fiercely contested arenas. Since the inception of the first cryptocurrency exchange to the present day, the exchange business model has undergone dramatic changes, with rises and falls occurring in the blink of an eye. While industry giants like Coinbase and Binance currently dominate the crypto space, the overall landscape of the exchange business remains unsettled. HTX, a veteran that has weathered the crypto market for nearly 11 years, stands as a testament to the industry's evolving narrative. It has evolved beyond being merely a trading platform; it has become a legend that embodies the dreams and memories of countless investors. HTX firmly believes that true value lies not in short-term price fluctuations but in long-term development and contribution. Moving forward, HTX will continue to collaborate with global partners to drive the evolution of cryptocurrencies and blockchain technology, creating more value for users and ushering in a more open, inclusive, and vibrant new era of crypto. About HTX Founded in 2013, HTX has evolved over a decade from a simple cryptocurrency exchange to a comprehensive blockchain business ecosystem. This expansion covers a wide range of services including digital asset trading, financial derivatives, wallets, research, investments, incubation, and more. As a world-leading portal to Web 3.0, HTX is committed to a growth strategy focused on global expansion, ecological prosperity, wealth effect, and safety and compliance. This approach enables us to offer comprehensive, safe, and reliable services and value to virtual currency enthusiasts around the world, reinforcing our position as a global gateway to Web3. Contact Details Michael Wang glo-media@htx-inc.com Company Website https://www.htx.com/

June 12, 2024 09:49 AM Eastern Daylight Time

Image
Article thumbnail News Release

bluSPARC™ Expands Executive Team for Next Phase of Growth

bluSPARC

bluSPARC, an innovator in connecting leadership development to organizational performance, announces two new members of its executive leadership team: Chief Growth Officer Michael Hubert and Chief Operating Officer Dr. Lori Bradley. Both professionals will impact client engagement with Hubert overseeing the growth strategy and Bradley managing interactions with clients and the delivery of bluSPARC’s high-touch approach. Since launching in 2019, bluSPARC has worked with organizations from start-ups to Fortune 100 firms including Amazon, Chewy, Simple Tire, and 5.11. In the past year, the company has increased the number of leaders in its development programs by nearly 300%. Grounded in evidence-based leadership theories and shaped by its founders’ decades of practical experience, bluSPARC’s approach delivers measurable results for individual and organizational growth. “With the addition of Lori and promotion of Michael to the executive team, we will be more strategic about innovation and expansion. As experts in organizational growth and performance, we knew the time was right to change the management structure and bring more expertise to the executive level,” said Co-Founder Kim Villeneuve, Ed.D. “Lori’s deep background in engagement management and talent development combined with Michael’s proven proficiency in client-centric growth strategies and data analytics will drive smart, sustainable growth.” Bradley is a prominent leadership icon and influencer in talent management having held senior talent roles at a range of companies including Chewy, Amazon, United Airlines, and PVH, one of the world’s largest global apparel companies that includes iconic brands Calvin Klein and Tommy Hilfiger. She comes to bluSPARC as a former client which gives her a unique understanding of the organization’s approach to development and succession planning. In addition, she has served as Executive Chair of the bluSPARC Elite program since January 2024. “bluSPARC’s focus on addressing the individual needs and leadership pain points of each client with its three-part approach of proprietary assessments, cohort learning for teams, and executive leadership coaching really sets it apart,” said Dr. Bradley. “After experiencing the program for myself and my work with companies through the bluSPARC Elite program, I know the changes this approach can make for executives and organizations. I am thrilled to be part of this next phase of the company.” As CGO, Hubert will lead the strategic alignment of bluSPARC’s services to customize them for each client’s specific goals. He has been serving as bluSPARC’s Vice President of Finance, Technology, and Operations for more than two years and has a deep understanding of the company’s strengths and areas for growth. Hubert’s deep background includes work in investment banking at Meridian Capital, experience leading Analytics Strategy at Starbucks, and a Master of Information and Data Science from UC Berkeley. “Michael’s talents add so much value for both bluSPARC and our clients,” said Co-Founder Andrew Rahaman, Ed.D. “His analytical background is essential for improving how we manage and implement our assessment frameworks to help organizations drive performance and growth. After working with us as a vice president, he knows the company and the best ways to optimize and expand so much of what bluSPARC does internally around technology, customer service, marketing, and financial functions.” “It is rare for an executive coaching company to have the ability to connect data to behavior change. By providing these metrics, our clients can clearly see the return on investment of the bluSPARC approach. I am looking forward to increasing the use bluSPARC’s science-based methodology to do even more to improve leaders and help organizations thrive,” said Michael Hubert. “Despite our recent growth, I’ve identified a lot of untapped potential within the organization that we can leverage by using technology in more ways and establishing systems to support consistency and efficiency.” For more information or to schedule a personal consultation, visit www.bluSPARC.com. About bluSPARC™ bluSPARC develops leadership programs tailored to the unique needs of professionals at every level of an organization. Its integrated three-part approach incorporates executive coaching, cohort learning, and competency-based assessments that align with current and future goals of both individual participants and their companies. Founded by scholars of leadership principles and honed through years of industry experience, bluSPARC’s team of diverse organizational behavior experts is committed to the science of metrics-driven leadership to create transformational change. When bluSPARC ignites leaders, the enterprise thrives. Contact Details Catbear Communications for bluSPARC Melissa Arnoff Melissa.Arnoff@catbearcomms.com Company Website https://www.blusparc.com

June 12, 2024 09:35 AM Eastern Daylight Time

Article thumbnail News Release

HTX Ventures Invests in Avail to Support Key Infrastructure Development

HTX Ventures

Singapore / June 12, 2024 – In a move that underscores its commitment to broadening the reach and usability of Web3 technologies, HTX Ventures, the global investment arm of the cryptocurrency exchange HTX, has announced a strategic investment in Avail, a modular blockchain solution designed to unify Web3 and optimize data availability (DA) for scalable and customizable applications. Avail DA provides decentralized infrastructure for developers to quickly build and scale modern blockchain applications. By inheriting security from the base layer through rollups and extending restaking to include multiple assets, such as BTC and ETH, it aims to provide ample security for the thousands of rollups built on top. Edward, Managing Partner at HTX Ventures, shared his investment insights: “The Avail team possesses exceptional technical capabilities, and Avail DA is one of the fastest and most cost-effective data availability solutions in the market right now. By combining their data availability layer with cross-chain interoperability and the robust security provided by Avail Nexus & Avail Fusion, Avail is building the unification layer for Web3. HTX Ventures is excited to support Avail on this journey and participated in the recently announced $43M Series A fundraise alongside Founders Fund & Dragonfly.” “This Series A funding marks a pivotal moment for Avail as we strive to build the permissionless unification layer for Web3,” said Anurag Arjun, Co-founder of Avail. “With this new capital, we are poised to accelerate our development, expand our global presence, and continue to address the most critical challenges facing Web3 today, such as blockchain fragmentation, insufficient data availability, and limited scaling. Additionally, it will help foster partnerships and collaborations with other players across the entire Web3 ecosystem, which is mission-critical for Avail’s success.” Recently, Avail has crossed a major milestone in its incentivized testnet, " Clash of Nodes," with nearly 110,000 total accounts created, and 116 million transactions processed — ahead of its upcoming mainnet due to be launched in the next few weeks. HTX Ventures is excited to support prominent projects like Avail that are building solid infrastructure to enable a user-friendly decentralized future. About Avail: Avail is led by Polygon’s former co-founder Anurag Arjun and is building a unification layer to solve rollup fragmentation at scale. Avail addresses this from first principles solving blockchain scalability with Avail DA, a foundational DA layer which implements the same technology planned for Ethereum’s danksharding roadmap, including KZG Commitments and Data Availability Sampling (DAS). Avail Nexus addresses growing fragmentation concerns with permissionless interoperability, leveraging proof aggregation on Avail’s scalable DA layer. Avail’s security is then reinforced with multi-asset staking through Avail Fusion. Start your unification journey today at availproject.org About HTX Ventures: HTX Ventures, the global investment division of HTX, integrates investment, incubation, and research to identify the best and brightest teams worldwide. With a decade-long history as an industry pioneer, HTX Ventures excels at identifying cutting-edge technologies and emerging business models within the sector. To foster growth within the blockchain ecosystem, we provide comprehensive support to projects, including financing, resources, and strategic advice. HTX Ventures currently backs over 300 projects spanning multiple blockchain sectors, with select high-quality initiatives already trading on the HTX exchange. Furthermore, as one of the most active Fund of Funds (FOF) investors, HTX Ventures collaboratively forges the blockchain ecosystem alongside premier global blockchain funds, including Dragonfly, Bankless, Gitcoin, Figment, and Animoca. Visit us here. Contact Details Michael Wang glo-media@htx-inc.com Company Website https://www.htx.com/en-us/ventures About HTX Ventures HTX Ventures, the global investment division of HTX, integrates investment, incubation, and research to identify the best and brightest teams worldwide. With a decade-long history as an industry pioneer, HTX Ventures excels at identifying cutting-edge technologies and emerging business models within the sector. To foster growth within the blockchain ecosystem, we provide comprehensive support to projects, including financing, resources, and strategic advice. HTX Ventures presently backs over 200 projects spanning multiple blockchain sectors, with select high-quality initiatives already trading on the HTX exchange. Furthermore, as one of the most vigorous Fund of Funds (FOF) investors, HTX Ventures collaboratively forges the blockchain ecosystem alongside premier global blockchain funds, including IVC, Shima, and Animoca. Contact Details Michael Wang glo-media@htx-inc.com Company Website https://www.htx.com/en-us/ventures

June 12, 2024 09:33 AM Eastern Daylight Time

Article thumbnail News Release

ACTIVATE’S CUTTING-EDGE GAMING EXPANDS TO KANSAS CITY

Activate

Activate, the world’s first active gaming facility and TikTok viral sensation, is thrilled to announce its first location in Kansas City, set to open on June 21, 2024. Building on the success of its openings in Dallas-Southlake, Charlotte, Cincinnati, Atlanta, and Houston-Katy, Activate provides a one-of-a-kind entertainment experience that continues to capture the imagination of gamers everywhere. Activate Kansas City is located at 6900 W 119th St, Overland Park, KS 66209. Activate is transforming the gaming landscape, counting 11 locations in the United States and 13 locations across Canada with no signs of slowing down. Attracting over 2.6 million players worldwide, the experience blends cutting-edge technology with action-packed challenges for an adrenaline-fueled adventure. "Bringing our interactive and immersive gaming experience to Kansas City’s vibrant community is a significant milestone for us," expressed Will Gray, Director of Marketing at Activate Games. “We can't wait for locals to dive into our high-tech, adrenaline-pumping adventures that blend physical activity with digital gameplay. This opening marks our expansion into a dynamic new market and reinforces our commitment to delivering unforgettable experiences. Get ready, Kansas City – the future of gaming has arrived.” With over 11,000 square feet of fun, Activate Kansas City’s new state-of-the-art gaming facility welcomes all ages and skill levels, encouraging players to explore and create their own unique experiences. Here’s what to expect: Guests can sign up in groups of two to five players Through progress tracking via Activate’s high-tech electronic RFID wristbands, players can rack up points, level up, and earn prizes along the way. Top gaming rooms include the TikTok viral sensation Mega Grid with 500+ multi-activated rainbow-colored tiles, blasting the beaming bullseye in a game called Strike, and feel like a modern-day spy in the Laser room. Try Level 1 easy or take it to Level 10 extreme. Play as a team in cooperative mode, or challenge your friends in competitive mode games. In addition to Kansas City, Activate can be found in major U.S. markets such as Houston, Dallas, Chicago, Atlanta, and New Jersey, along with Canadian markets such as Calgary, Edmonton, Winnipeg, Halifax, and Brampton. Additional Activate locations are set to open in 2024 across the United States in markets such as New York (Roosevelt Field), and Detroit, MI, along with internationally, including Dubai opening in the Fall, 2024 and launching in the UK in 2025. Activate operates over 30 locations across Canada, and the U.S. PLAN YOUR VISIT Book in advance to save time and ensure your preferred time is available. Each game lasts 1-3 minutes. The entire gaming experience lasts 75 minutes. Complete the waiver required for you to play in advance. Wear activewear and indoor runners. Age requirements: 10 and older. Where: 6900 W 119th St Overland Park, KS 66209. When: Sun-Thurs 9:30am - 10:00pm, Fri-Sat 9:30am - 11:00pm. For a sneak peek into Activate’s dynamic gaming experience and to keep tabs on the Activate Kansas City grand opening, click here. Join the Inner Circle to be the first to hear about new locations, behind-the-scenes information, deals, and more. Please find imagery assets here. Activate is the world's first active gaming experience where players #EnterTheGame. Activate offers a unique blend of physical activity and gaming that promotes a healthy lifestyle. Each Activate location provides fun and interactive rooms for players to compete, earn stars and track achievements. With the global headquarters located in Winnipeg, Canada, Activate has grown to 30 locations across Canada, the U.S. and now the world! To join the active gaming movement, visit playactivate.com. Follow Activate on social media: Facebook: Activate Instagram: @activategames TikTok: @activategames Contact Details Jalila Singerff +1 613-614-6777 jalila@jiveprdigital.com Company Website https://playactivate.com

June 12, 2024 09:27 AM Eastern Daylight Time

Article thumbnail News Release

AmeriLife’s HIPE Financial Welcomes Legacy Senior Benefit to Amplify Value Within the Final Expense Marketplace

AmeriLife

HIPE Financial, an ORCA Life company and an affiliate of AmeriLife Group, LLC (“AmeriLife), announced today that it has partnered with Legacy Senior Benefit, a Kentucky-based final expense-specific insurance company with distribution networks throughout the southern U.S. Per the agreement, the terms of the deal were not disclosed. “HIPE is focused on high performance, and we are thrilled to welcome Legacy Senior Benefit to our team,” said David and Lindsey Curry, principals of HIPE Financial. “The final expense market offers significant growth potential, especially given the power of our distribution channels with ORCA Life and AmeriLife. We look forward to continuing consumer awareness, customization, and value-added services for people looking to secure end-of-life expenses.” In 2016, ORCA Life entered the final expense market to address a significant gap by adopting a unique personal and in-home service approach. Since then, this strategy has set ORCA Life and its companies, such as HIPE Financial, apart, enabling its agents to develop deeper connections with their clients and enhance their support to seniors for their end-of-life insurance needs. “David and Lindsey continue to push the bar higher, strengthening our distribution and working to accelerate both business and producer success,” said Glenn Crabtree, founder and president of ORCA Life. “Our partnership with Legacy Senior Benefit is no different. Powered by a servant-leadership approach and value-based service offering, this collaboration has all the hallmarks of high performance, client trust, and care as we continue to achieve industry excellence as a final expense market leader.” Legacy Senior Benefit’s network of agents will continue under the leadership of owner and founder Corey Price. “Legacy Senior Benefit was built through a network of close friends and family,” said Price. “With a solid network of trusted agents, and now powered by one of the strongest distribution channels in the industry, we are ready for this next chapter of growth as we continue to serve our customers with end-of-life planning with trust and dignity.” AmeriLife’s distribution platform offers partners a best-in-class business culture that boasts efficiency, value, and access to professional marketing services to increase productivity and bottom-line revenue. This is particularly beneficial in the final expense sector, where consumers look to provide peace of mind and tailored financial security solutions to meet their end-of-life expenses. “We are thrilled to see our partnership with ORCA Life and HIPE flourish with the addition of Legacy Senior Benefit,” said Scotty Elliott, Chief Distribution Officer of Health for AmeriLife. “This collaboration will expand our holistic distribution capabilities and enhance our ability to serve our beneficiaries more effectively and set new standards in the industry.” ### About ORCA Life ORCA Life’s roots go back to the late ‘90s. Over the last two decades, it has expanded its footprint through grassroots marketing. The company was officially founded in 2016 to fill a glaring void in the final expense industry. It emphasizes an in-home, face-to-face service model, allowing its agents to cultivate meaningful relationships with their clients and better support seniors’ insurance needs for their final days. Today, ORCA Life boasts a growing roster of writing agents throughout and beyond the Midwest and Southeast. We continue to set the standards for client trust, care, and excellence, helping it achieve industry recognition as a final expense market leader. For more information, visit ORCA Life. About HIPE Financial Lindsey and David Curry are dynamic and dedicated to service. Their journey as successful entrepreneurs has led to the foundation of HIPE Financial, which is focused on high performance. Whether the senior market has life, health, and wealth or young professionals seek their next level of performance, HIPE is focused on the solution. For more information, visit HIPE Financial. About AmeriLife AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as the leader in developing, marketing, and distributing life and health insurance, annuities, and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For over 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and financial professionals and over 100 marketing organizations and insurance agency locations nationwide. For more information, visit AmeriLife.com and follow AmeriLife on Facebook and LinkedIn. Contact Details Media Jeff Maldonado media@amerilife.com Partnership Inquiries Patrick Nichols corporatedevelopment@amerilife.com Company Website https://amerilife.com/

June 12, 2024 09:00 AM Eastern Daylight Time

Article thumbnail News Release

Yandex develops and open-sources an LLM training tool that saves up to 20% of GPU resources

Yandex

Yandex introduces YaFSDP, a method for faster and more efficient large language model (LLM) training. Potentially saving users hundreds of thousands of dollars per month. Available free. Yandex, a global tech company, recently introduced YaFSDP, an open-source method for training large language models (LLMs). YaFSDP is currently the most effective publicly available tool for enhancing GPU communication and reducing memory usage in LLM training, offering a speedup of up to 26% compared to FSDP, depending on the architecture and number of parameters. Reducing the training time for LLMs through the use of YaFSDP can result in savings of up to 20% in GPU resources. “Currently, we're actively experimenting with various model architectures and parameter sizes to expand YaFSDP’s versatility,” noted Mikhail Khruschev, a senior developer at Yandex and part of the team behind YaFSDP. “We are thrilled to share our developments in LLM training with the global ML community, contributing to increased accessibility and efficiency for researchers and developers worldwide.” The case for YaFSDP LLM training is a time-consuming and resource-intensive process. Machine learning engineers and companies that develop their own LLMs invest significant time and GPU resources — which equals money — in training these models. The larger the model, the greater the time and expenses associated with its training. Yandex’s YaFSDP works by eliminating GPU communication inefficiencies, ensuring that training requires only necessary processor memory and making GPU interactions uninterrupted. YaFSDP optimizes learning speed and performance, enabling AI developers worldwide to use less computing power and GPU resources when training their models. For instance, in a pre-training scenario involving a model with 70 billion parameters, using YaFSDP can save the resources of approximately 150 GPUs, which translates to roughly $0.5 to $1.5 million (depending on the virtual GPU provider or platform) in potential monthly savings. YaFSDP’s training efficiency YaFSDP, an enhanced version of FSDP, outperforms the FSDP method in the most communication-heavy stages of LLM training like pre-training, alignment, and fine-tuning. The final speedup shown by YaFSDP on Llama 2 and Llama 3 demonstrates significant improvements in training speed, reaching 21% and 26% on Llama 2 70B and Llama 3 70B respectively. “YaFSDP has shown impressive results on models ranging from 13 to 70 billion parameters, with particularly strong performance in the 30 to 70 billion range,” said Mikhail Khruschev. “Currently, YaFSDP is best suited for widely-used open-source models based on the LLaMA architecture.” YaFSDP isn’t Yandex’s first open-source tool. The company has previously shared several other tools that have become popular with the ML community, including: CatBoost, a high-performance library for gradient boosting on decision trees. YTsaurus, a big data platform for distributed storage and processing. AQLM, one of the most advanced quantization algorithms for extreme compression of large language models, developed jointly by Yandex Research, HSE University, IST Austria, and NeuralMagic. Petals, a library designed to simplify the process of training and fine-tuning LLMs, developed in a collaboration involving Yandex Research, HSE University, University of Washington, Hugging Face, ENS Paris-Saclay, and Yandex School of Data Analysis. Accessing YaFSDP YaFSDP is freely available on Github. – – – – – For Reference During large language model (LLM) training, developers have to efficiently manage three primary resources: computing power, processor memory, and processor communications. YaFSDP conserves the first two, which helps to accelerate the LLM training process. LLM training relies on numerous GPUs organized into clusters — arrays of interconnected graphics processors that can perform the vast number of calculations necessary to train models with billions of parameters. Distributing computations among processors within a cluster requires constant communication, which often becomes a "bottleneck", slowing the training process and resulting in inefficient use of computing power. To overcome this bottleneck, Yandex developers created YaFSDP, a method that improves GPU communication and optimizes learning speed and performance. When combined with Yandex’s other performance-enhancing solutions, the method accelerated the training process by up to 45% for some of its models. YaFSDP works by eliminating GPU communication inefficiencies, which leads to optimized network usage and reduced memory load. It ensures that training requires only necessary processor memory and makes GPU interactions uninterrupted, facilitating further optimizations like minimizing processor communication time. This leads to a significant enhancement in both performance and memory efficiency. The YaFSDP method can be used effectively in transformer-based text generative models with multiple layers (multilayer perceptrons), mostly represented by LLaMA-like models. In a pre-training scenario involving a model with 70 billion parameters, using YaFSDP can save the resources of approximately 150 GPUs. When compared to FSDP, the final speedup shown by YaFSDP on Llama 2 and Llama 3 demonstrates significant improvements in training efficiency. About Yandex Yandex is a global technology company that builds intelligent products and services powered by machine learning. The company’s goal is to help consumers and businesses better navigate the online and offline world. Since 1997, Yandex has been delivering world-class, locally relevant search and information services and has also developed market-leading on-demand transportation services, navigation products, and other mobile applications for millions of consumers across the globe. Contact Details NettResults Media Team media@nettresults.com

June 12, 2024 08:55 AM Eastern Daylight Time

Article thumbnail News Release

How Super League Enterprise (NASDAQ: SLE) Is Pioneering 3D Immersive Platforms As The Marketing Channel Of The Future

Benzinga

By James Blacker, Benzinga Welcome To The 3D Web Digital advertising is undergoing a profound shift toward immersive engagement. Platforms such as Roblox have shown the huge potential for engagement through the 3D Web, where digital environments are highly immersive and interactive. The average Roblox user, for instance, spends more than 156 minutes a day on the platform, compared to an average of 95 minutes per day spent by TikTok users. As the metaverse continues to capture global attention, Super League Enterprise (NASDAQ: SLE) stands at the forefront of a digital frontier, effectively offering brands an operating system for the 3D Web. The suite of development, distribution, monetization and optimization tools it has developed are giving brands the ability to engage users through dynamic content experiences across the largest immersive platforms, such as Roblox (NYSE: RBLX), Microsoft’s (NASDAQ: MSFT) Minecraft and Fortnite Creative. Brands have turned to end-to-end activation partners to gain a foothold in the new environments where massive audiences are gathering to socialize, play, explore, collaborate, shop, learn and create, said Ann Hand, CEO of Super League. “The secular shift in advertising is unstoppable,” Hand said. “Immersive engagement, new experiences and consistent digital presence are enabling brands to connect with young consumers in highly customized and personalized ways.” In 2021 alone, more than $10 bn was raised by metaverse-related companies, while the global value creation opportunity from the metaverse is expected to be in the trillions by 2030. Super League recognized this trend early and positioned itself as a leader in creating immersive experiences that resonate with Generation Z and Alpha. This strategic positioning has also translated into financial growth, with Q1 2024 revenue reaching $4.2 million, a 27% year-over-year increase following record revenue in the previous quarter and full-year 2023. The company also managed to cut operating expenses by 22% in the first quarter of 2024 thanks to significant cost reduction initiatives, representing a saving of $1.5 million compared to the same period of 2023 and narrowing the net loss by 26% Strategic Partnerships And Major Collaborations Imagine stepping into a virtual store operated by Skechers (NYSE: SKX). In May, Super League announced a partnership with Skechers to open the company’s first virtual store through an immersive experience in Roblox. In the first five weeks, there have been 3.4 million visits to the store, 4 million try-ons and nearly 45 million impressions generated. A couple of weeks later, fans could have front-row seats for Post Malone’s Live at Le Louvre event as it streamed live on Roblox. In the last 30 days, Super League made those things possible and its tools for immersive products and experiences continue to put brands where an emerging generation of online consumers are spending significant time. In 2023, Super League served almost 100 brands through bespoke worlds, custom integrations into Roblox, Minecraft and Fortnite, as well as seven-figure media campaigns on these platforms. In March this year, Super League announced a partnership with Chartis, which offers a suite of tools for creators to build original games and experiences within Fortnite Creative. The partnership allows the company to develop end-to-end integrations into more than 100 Fortnite maps, tapping into the Chartis Network, a coalition of developers with more than 157 million monthly plays and nearly one billion monthly impressions. In the same month, Super League announced that it has partnered with GSTV to integrate gaming content into GSTV’s video network at fuel retailers across the U.S., which reaches 115 million unique adults a month across more than 29,000 locations. Super League’s Metaburst gaming news will be featured on GSTV, keeping viewers informed about the latest in the 3D web, virtual worlds and platforms like Roblox and Fortnite. The partnership also aims to blend physical and digital retail engagement, offering brands innovative ways to engage consumers. The Future Of Brand Engagement The metaverse is here to stay, creating an opportunity for marketers to innovate and engage with consumers in previously unimaginable ways. Super League Entertainment's pioneering efforts are setting the stage to enable forward looking brands to create sizable, immersive marketing channels to connect with an emerging generation of consumers. Featured photo by Alex Haney on Unsplash. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

June 12, 2024 08:30 AM Eastern Daylight Time

Image
1 ... 166167168169170 ... 3775