Digital Asset DirectEARTH DAY WITH CHERYL NELSON
News Media Group, Inc.
Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/
April 13, 2023 01:27 PM Eastern Daylight Time
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Digital Asset Direct
News ReleaseSIGMA America Announces NAB Show Activity, and SIGMA + Atomos Show Specials
SIGMA CORPORATION OF AMERICA
SIGMA Corporation of America, a leading camera and lens manufacturer for both photography and cinema applications, is pleased to announce its participation in the 2023 NAB Show, running April 15-19 at the Las Vegas Convention Center in Las Vegas, Nevada. SIGMA technical experts will be on hand to discuss the full product line, SIGMA CINE Ambassador Graham Sheldon will be speaking, and SIGMA + Atomos Creativity bundles are being announced at the event. SIGMA America CINE Technical Specialists will be available to speak with guests at the B&H Photo Video Audio Booth #C8317 throughout the expo. SIGMA will have the full CINE product line on display here, including the new 65mm T1.5 FF High Speed Prime and 65mm T2.5 FF Classic Prime, as well as SIGMA fp series cameras; along with a sampling of Art, Sports and Contemporary lenses, including the new 17mm F4 DG DN | Contemporary and 50mm F2 DG DN | Contemporary "I series" lenses. SIGMA lenses and cameras will also be on display in booths throughout the show floor, including Atlas #C6230, Atomos #C4135, DJI #C3350, Kinefinity #7035, Panasonic #C3308, and Smallrig #C6545. SIGMA America CINE Ambassador Graham Sheldon will be presenting "New Options for Camera 2 Cloud Workflows" at the Remote Production Conference on Monday, April 17 from 3:00-4:15PM PDT, and again on Tuesday, April 18 in three sessions running between 9:30AM PDT and Noon PDT. These sessions will explore remote and streaming workflows employing SIGMA fp series cameras paired with the Atomos Ninja V/V+ and Atomos Connect. Additionally, SIGMA America and Atomos are jointly announcing special bundle pricing on SIGMA fp series cameras and select Atomos products, including the Ninja V/V+ and Connect. Starting with the launch of the NAB Show on April 15, 2023 and running until June 15 through authorized retailers, these SIGMA + Atomos bundles offer powerful solutions for filmmakers including 4K ProRes RAW output and Atomos Cloud for streaming and instant backup at great savings. Full program details and bundle options are available at: https://www.sigmaphoto.com/atomos-bundles "NAB Show is always very special for SIGMA America, as we get to connect with so many talented video professionals who have come to trust SIGMA cameras and lenses for their work," says Mark Amir-Hamzeh, president of SIGMA Corporation of America. "Our expanding presence and influence in the filmmaking industry can be seen by how many industry partners are showcasing SIGMA gear, from our CINE lenses to our fp cameras, to our new bundle partnership with Atomos." To learn more about SIGMA CINE Products visit: http://www.sigmacine.com/ ### About SIGMA Corporation Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Fujifilm, Leica, Nikon, Olympus, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA CINE lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA CINE lenses meet the needs of advanced 6k and 8k cinema production. Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with over 35 award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more users can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease. For information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog for helpful information about our products, or follow SIGMA America on social media. SIGMA Photo: Facebook | Twitter | Instagram SIGMA CINE: Facebook | Twitter | Instagram Contact Details SIGMA +1 631-201-7381 SIGMA.PR@sigmaphoto.com Company Website https://www.sigmaphoto.com/
April 13, 2023 12:00 PM Eastern Daylight Time
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News ReleaseToolsGroup to Launch Fully Integrated JustEnough Retail Solution at Retail Technology Show 2023
ToolsGroup
ToolsGroup, a global leader in retail and supply chain planning and optimisation software, will be introducing its latest innovations in retail planning at Retail Technology Show, the flagship event for retail, in 2023. Retail Technology Show is the event that brings together Europe’s most forward-thinking retailers and leading tech innovators, where retailers can fast-forward their digital transformation strategies and empower their businesses to thrive, survive, and disrupt, powered by technological advancements and innovation. Taking place at London’s Olympia on 26-27 April 2023, Retail Technology Show’s mission is to drive the industry forwards through innovation, by bringing together the brightest minds in retail and future-forward technology providers. The first day of the show, ToolsGroup will announce exciting new enhancements to its groundbreaking JustEnough Dynamic Retail Planning & Execution solution, on its stand, 6B68. Powered by ToolsGroup Inventory Hub, which provides real-time perpetual inventory signals from across the enterprise, JustEnough enables complete dynamic forecasting, allocation, replenishment, and fulfilment for more accurate forecasts, more agile merchandise financial plans, and more precise assortment and inventory stock plans. With true network-wide visibility and streamlined execution, companies enjoy fewer stockouts and markdowns, higher margins, and increased customer satisfaction and loyalty. Dan Turner, VP Retail Industry Sales EMEA at ToolsGroup, commented: “We are thrilled to bring JustEnough to Retail Technology Show. This is the perfect forum to bring together the innovators spearheading new ideas and strategies in the retail sector. As the speed of business accelerates, we’re excited to introduce new technology that delivers better, faster decision making for a seamless customer experience, no matter what channel a shopper chooses. With the advantages of AI and automation, companies can meet demand, lower inventory costs, and boost profitability while protecting the environment from the dangers of surplus inventory.” To register to attend or exhibit at the Retail Technology Show, visit: https://bit.ly/RTS_RegInterest For further press information about ToolsGroup, please contact Meir Kahtan at Meir Kahtan Public Relations: mkahtan@rcn.com For further information about the Retail Technology Show, the event that is transforming retail today, please contact Sarah Cole: sarah.cole@fieldworksmarketing.co.uk About Retail Technology Show Launched in April 2021, the Retail Technology Show is brought to you by the experienced team who previously organised the UKs largest retail exhibition: RetailEXPO (formerly RBTE). For ten years we've been showing how to evolve ahead of the market, building a community of retailers, brands and hospitality providers with the courage to seize the opportunities ahead. This event is unlike other expos. Here you can see, feel, hear and touch the future of retail. Be the first to see the ideas as they land. You can try out the tech and meet the people who make it happen. Not on a computer screen but face-to-face. The business interaction we have all missed. Our conference programme has always been known for bringing together the industry's leaders and most influential voices. This year will be no exception. This will be the place to gain first-hand insight to shape your growth plans ahead. Our Story - Retail Technology Show - Transforming Retail Today ToolsGroup’s innovative AI-powered solutions enable retailers, distributors, and manufacturers to navigate through supply chain uncertainty. Our retail and supply chain planning suites empower a new level of intelligent decision making and unlock powerful business improvements in forecast accuracy, service levels, and inventory - delighting customers and achieving financial and ESG KPIs. Stay in touch with ToolsGroup on LinkedIn, Twitter, YouTube, or visit www.toolsgroup.com. Contact Details Meir Kahtan +1 917-864-0800 mkahtan@rcn.com Company Website https://www.toolsgroup.com
April 13, 2023 10:30 AM Eastern Daylight Time
News ReleaseKane Robotics Launches Smart Cobot Solution for Sanding, Grinding, Finishing in Aerospace Manufacturing
Kane Robotics
Kane Robotics today announced the launch of its first collaborative robot (cobot) solution, the GRIT TM cobot. Developed by aeronautics and composite experts, GRIT dramatically improves productivity, reduces health risks, and solves labor shortages for aerospace maintenance, repair, and overhaul (MRO) companies. The first cobot solution innovated for composites sanding, Kane’s GRIT TM cobot works alongside humans to perform labor-intensive sanding, grinding and polishing for materials removal within any size and type of manufacturer. Unlike traditional industrial automation, GRIT solutions are reconfigurable for different tasks. With three sizes, the cobots can accommodate a wide variety of jobs. They are accessible even for smaller manufacturers; a GRIT system requires an average investment of just $100,000, with customers reporting a 100% return on investment after six months. “Aerospace and defense manufacturers require extremely precise sanding, grinding, polishing and finishing work to ensure parts meet regulatory requirements and achieve top performance,” says Kane Robotics COO Alan Hiken, a composites expert with a 30-year career in aerospace engineering. “GRIT cobot solutions provide the highest-quality work and help save teams from injuries and illness by filling repetitive, labor-intensive jobs.” The GRIT helps aerospace manufacturers complete jobs such as: Sanding primer from interior aircraft components Polishing fighter jet canopies after thermoforming to remove orange peel and achieve optical clarity Removing coating and sanding surfaces for paint preparation or repairs on helicopter main rotor blades. GRIT is the second generation of Kane’s collaborative robotic solutions. Manufacturers in aerospace, defense and other industries recognized impressive results from the first generation, including: Exponentially increased productivity. A 12-hour sanding job can turn into 3.5 hours when done by a GRIT cobot. Moreover, cobot sanding is precise and uniform, minimizing the need for further detail work before starting second-phase operations. Reduced health risks. Kane’s GRIT cobot reduces repetitive injuries to wrists, elbows and shoulders and respiratory and ocular illness caused by airborne particles. Companies report significant savings in healthcare costs. Filling job vacancies. U.S. manufacturers have difficulty attracting new workers, especially for taxing work like sanding. GRIT cobots can help fill those roles and lessen the need to replace retiring workers as the manufacturing workforce ages. A GRIT cobot can free veteran workers to do what they do best – operations that require higher-order reasoning and decision-making. GRIT solutions are designed for ease of use and require no specialized expertise to install, operate, or program. The practical system is compact and mobile and plugs into 110V electrical outlets. It can be operated by staff technicians and be up and running in almost any manufacturing facility within hours or days rather than months or years. Because GRIT solutions are quick to set up and operationalize, they realize near-immediate ROI. “With GRIT, manufacturing teams can simultaneously improve their productivity and solve safety and labor shortage challenges,” says Kane CEO John Spruce. See a live demonstration of Kane Robotics’ GRIT cobot at booth #4806 at the MRO Americas Aviation Week exhibition, April 18-20, 2023. Contact Kane for more information at https://kanerobotics.com/contact/. About Kane Robotics Since its founding in 2019, Kane Robotics has collaborated with manufacturers in aerospace, defense and other industries to simplify material removal processes through automation, creating the first collaborative robot (cobot) built specifically for composites sanding. Kane’s reconfigurable and easy-to-operate cobots work alongside humans to perform safe and precise sanding, grinding and finishing. The compact, mobile and affordable cobot solutions are accessible to all sizes and types of manufacturers and offer a pragmatic way to dramatically increase productivity, improve safety and fill job vacancies for dangerous, repetitive and labor-intensive tasks. With extensive experience in aerospace and defense, Kane’s industry experts are considered some of the top minds in the world for automation in sanding and composites. Learn more about Kane’s cobot solutions at https://kanerobotics.com/. Contact Details Center Reach Communications Leigh Villegas +1 229-220-9660 leigh@centerreachcommunication.com Company Website https://kanerobotics.com/
April 13, 2023 09:00 AM Eastern Daylight Time
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News ReleaseAlana and Ramon Alvarez Grow Minuteman Press Franchise in Colorado Springs
Minuteman Press International Inc
Alana and Ramon Alvarez have owned their Minuteman Press franchise in Colorado Springs since August of 2019. Minuteman Press in Colorado Springs has been operating for 15 years since 2008 and is located at 6870 N. Academy Blvd., Colorado Springs, CO, 80918. After taking over the business nearly 4 years ago, Alana and Ramon have consistently grown their business and increased sales “by nearly 400% since we started,” according to Ramon. Journey to Minuteman Press Alana and Ramon “met at work 31 years ago” and the rest is history, according to Ramon. He shares, “Alana is my forever partner. After leaving the company, we lived throughout the West Coast and South America throughout our time together. I continued to work in the corporate world and Alana managed our household and led the raising of our children.” In 2019, it was time for a change. Ramon says, “Fast forward to August 5, 2019. That is when we began our small business journey, owning our Minuteman Press center in Colorado Springs. Minuteman Press International RVP Jack Panzer was instrumental in helping us acquire this existing location, which has been doing business in Colorado Springs since 2008. Jack helped us throughout the purchasing and on-boarding process, just as he does now in supporting us to grow along with excellent field support talent like Todd Golberg at the time (who is now RVP in New England), and now Sky Hittle.” Operating the Business & Ongoing Support Nearly 4 years after purchasing the business, Ramon remains excited about working with Alana, sharing: “Today, Alana and I continue commuting to our business together, excited to spend quality time with each other while creating outstanding experiences for our clients, just as we did 31 years ago when we first met. We are fortunate to be serving many clients in the Pikes Peak Region, having grown our sales by nearly 400% since we started.” Specifically, Ramon says, “Our small business has evolved into a one-stop shop for our clients, providing design, print, promotional items, direct mail, and more! We are now providing vehicle and window graphics, along with building sign replacements. We won’t stop there, ensuring we continue to listen to our clients, and treating each of them like a VIP. In spite of the digital transformation that marketing has experienced, print is everywhere, and continues to be leveraged by businesses launching or striving for growth. Print simply looks different today, with a critical role in creating an omnichannel experience for clients, like adding QR codes to drive the client’s audience to a website, scheduling form, or otherwise.” As he reflects on what it’s been like to transition from the corporate world to small business owner, Ramon says, “Having led large teams with large budgets in the Americas, I felt that being a small business owner would be relatively easy. It’s actually the hardest role I’ve ever had, yet it’s the most rewarding by far.” Ramon explains how the support he’s received as a Minuteman Press franchise owner has helped him along the way: “Minuteman Press has been supporting us in many ways, setting us up for success. In my career, I was previously an operations executive and so I wanted a proven brand, a proven system, and a proven structure to allow us to succeed as small business owners. Minuteman Press International has given us all of that.” He continues, “The Minuteman Press FLEX software, which allows us to connect with our clients for quoting, invoicing, work orders, marketing, and more, has been invaluable. The support team is also outstanding in urgently reacting to our needs, as they have extensive experience and an aptitude to serve.” Marketing & Being Active in the Community When it comes to marketing the business, Ramon shares, “No silver bullet exists in marketing our small business, and Minuteman Press has supported owners successfully who may not be experts in the industry. We focus on providing outstanding experiences for our clients through our high-performing team, delivering quality, speed, and reliability. Every customer is a VIP. We leverage direct mail, use digital marketing, networking, and other marketing opportunities, just like businesses in all industries do, focusing heavily on our target audiences and key clients.” Being active in the community is also key to Alana and Ramon’s local outreach efforts. Ramon says, “We also engage with our community, advocating for local business growth through various volunteer efforts. I serve as the current Chair of the Board of Directors for the Colorado Springs Chamber and EDC, on the Board of Directors for the Southern Colorado Better Business Bureau, on the Board of Directors of the Colorado Springs Hispanic Chamber of Commerce, Consult for the Pikes Peak Region Small Business Development Center, and help drive economic development in our region for our local businesses any way I can.” Ramon concludes, “By helping our community of businesses prosper, opportunities for prosperity are available for all.” Minuteman Press in Colorado Springs is located at 6870 N. Academy Blvd., Colorado Springs, CO, 80918. For more information, visit their website: https://minuteman.com/us/locations/co/colorado-springs20/ Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com
April 10, 2023 10:00 AM Eastern Daylight Time
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News ReleaseAmpliTech to Host Quarterly Investor Call to Review Record 2022 Earnings on Monday April 10th at 4:00 PM ET; Dial-in # 1-833-630-0019 or 1-412-317-1807
Amplitech Group, Inc.
McapMediaWire - AmpliTech Group, Inc. (NASDAQ: AMPG ) a designer, developer, and manufacturer of state-of-the-art signal-processing components for satellite, 5G, and other communications networks and a worldwide distributor of packages and lids for integrated circuit assembly, and designer of complete 5G/6G systems, today announced that it will host its quarterly earnings call for Q4 2022 on Monday April 10th at 4:00 p.m. ET to review the progress of its growth initiatives and answer investor questions. Investor Call Details Date/Time: Monday, April 10th at 4:00 pm ET Dial-in Number: 1-833-630-0019 (domestic) or 1-412-317-1807 (international) Online Replay/Transcript: Audio file and call transcript will be posted to AmpliTech’s news page when available. Investor Questions: May be submitted to investors @amplitechgroup.com prior to or during the call In a year marked by impressive growth and success, AmpliTech's 2022 earnings showcase a nearly three-fold increase in year-over-year revenue, rising from $5.3 million to $19.4 million. Additionally, the Company's gross margins were almost double from 24.5% to a company high 46.0%, highlighting the efficiency and effectiveness of its operational strategies. The earnings call will be led by AmpliTech's CEO and key executives, who will provide an in-depth review of the company's financial results, recent achievements, and future outlook. Investors, analysts, and media are invited to join the call to gain insights into AmpliTech's continued success and its plans for sustained growth and expansion. Notable achievements contributing to AmpliTech's high growth in 2022 include strategic acquisitions, innovative product launches, and key partnerships with industry-leading organizations. These accomplishments have allowed the company to solidify its position as a leader in its market and expand its global presence. To participate in the April 10th earnings call, please refer to the above dial-in information. About AmpliTech Group AmpliTech Group, Inc. designs, develops, manufactures, and distributes state-of-the-art radio frequency (RF) microwave components for global satellite communications, telecom (5G & IoT), space, defense, and quantum computing markets as well as systems and component design consulting services. In December 2021, AmpliTech completed the purchase of the assets and operations of Spectrum Semiconductor Materials Inc. a global specialty distributor of semiconductor components based in San Jose, CA. AmpliTech has a 13+ year track record of developing high performance, custom solutions to meet the unique needs of some of the largest companies in the global industries we serve. We are proud of our focused team's unique skills, experience and dedication, which enables us to deliver superior solutions, faster time to market, competitive pricing, excellent customer satisfaction and repeat business. For more information, visit: www.amplitechgroup.com Safe Harbor Statement This release contains statements that constitute forward-looking statements. These statements appear in several places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of the Company, its directors or its officers with respect to, among other things: (i) the Company's ability to execute its business plan as anticipated; (ii) trends affecting the Company's financial condition or results of operations; (iii) the Company's growth strategy and operating strategy. The words "may" "would" "will" "expect" "estimate" "anticipate" "believe" "intend" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond the Company's ability to control, and that actual results may differ materially from those projected in the forward-looking statements because of various factors. Other risks are identified and described in more detail in the “Risk Factors” section of the Company’s filings with the SEC, which are available on our website. We undertake no obligation to update, and we do not have a policy of updating or revising these forward-looking statements, except as required by applicable law. Corporate Social Media Twitter: @AmpliTechAMPG Instagram: @AmpliTechAMPG Facebook: AmpliTechInc Investor Social Media Twitter: @AMPG_IR StockTwits: @AMPG_IR Company Contact: Shan Sawant, Director of Communications AmpliTech Group, Inc. Investors@amplitechgroup.com Investor Relations Contact: Kirin Smith, President PCG Advisory, Inc. ksmith@pcgadvisory.com www.pcgadvisory.com Contact Details AmpliTech Group, Inc. Investors@amplitechgroup.com Company Website http://www.amplitechgroup.com/
April 10, 2023 09:30 AM Eastern Daylight Time
News ReleaseEvite Launches Parenthood Journey Category with Invitation Templates for Celebrating Different Paths to Starting a Family
Evite
Evite, the world’s leading digital invitation platform, today announced the launch of its Parenthood Journey category, an expansion of its Baby & Kids offerings that includes invitations around IVF showers, egg showers, “Rainbow Baby” showers and additional invitations for adoption celebrations. Evite, which is now the only digital invitation company with a family building-focused category, kicked off the launch with 24 invitation templates that include both free and Premium options. According to Pew Research Center, a third of all U.S. adults have used fertility treatments or know someone who has, and according to the Adoption Network, one out of every 25 families with children have an adopted child, all highlighting the major shift in the way people plan for and build their families. Additionally, 1 in 5 pregnancies end in a pregnancy loss, yet, there are limited options on the market for people who want to celebrate or honor their IVF treatments, adoption journeys, or their “Rainbow Baby,” which is the birth of a baby after a pregnancy loss. Evite is acknowledging this gap in invitation offerings for this category and worked to provide a solution. As part of the launch, Evite partnered with Kellee Stewart, actress, writer, producer, and fertility advocate who often shares her own experience with egg freezing and IVF in an effort to bring awareness to a topic that’s not regularly discussed. Kellee spent years attending baby showers and supporting new mothers, when she ultimately decided to throw herself an egg shower. She encourages others to celebrate their journey to parenthood by bringing support systems together to assist with the costs of fertility treatments, which are not covered by insurance. As part of the partnership, Kellee helped design the artwork for an egg shower invitation, now available on Evite’s site. “Although millions of people experience infertility and choose to build families in different ways, their journeys are not yet recognized in the traditional sense we’re accustomed to,” said Stewart. “This Parenthood Journey category empowers those challenged by infertility to be seen, heard, and celebrated. I’m excited to work with Evite to support the various journeys to pregnancy and parenthood.” This launch comes ahead of National Infertility Awareness Week® taking place April 23–29, which aims to raise awareness about infertility and the barriers that too many face when trying to build a family. Evite aims to break ground with parenthood journey celebrations by encouraging users to explore this exciting new category and expand the traditional baby shower. “We’re always listening to our users and incorporating their feedback into platform updates to ensure a great experience for anyone who wants to throw a party,” said David Yeom, CEO of Evite. “We acknowledge that there are no longer just traditional pregnancy events, so we worked to provide modern, inclusive invitation templates that empower the different types of family planning and make sure that each unique journey has an invitation to match.” Following its rebrand last year, 25-year-old Evite has been focusing on its user experience, its commerce offerings, and strategic partnerships to modernize and evolve the brand. Over the past year, Evite removed 90% of its display advertisements to enhance the user experience, expanded into facilitating gifts, now being recognized as Amazon’s biggest gift affiliate, and announced a partnership with Disney for themed invitation templates, with additional partnerships in the works. To check out Evite’s latest Parenthood Journey category invitations, please visit: https://www.evite.com/gallery/category/parenthood_journey/ About Evite Evite is the world's leading digital invitation platform focused on bringing people together face-to-face. With thousands of free and Premium customizable designs which can be sent by email or text message, Evite makes celebrating face-to-face easier and more memorable for its 120+ million annual users. Launched in 1998, the company has sent nearly three billion invitations over its history, sends over 6M+ invitations each year, and touches billions of dollars in party-related purchases. Evite is headquartered in Los Angeles. Visit www.evite.com to start planning, get inspired or download the Evite app. Contact Details North 6th Agency for Evite Julia Calabrese +1 215-460-6327 evite@n6a.com
April 06, 2023 09:00 AM Eastern Daylight Time
News ReleaseStudy: Are Digital Content Creators Corporate America’s New Superpower?
MBO Partners
A new study from MBO Partners® reveals that corporate America may be overlooking a growing and significant source of hidden internal talent: digital content creators. According to MBO Partners’ 2023 Creator Economy report, part of its State of Independence research series, independent digital content creators are among the fastest growing self-employment work segment infiltrating the traditional workforce. The study found that almost six out of ten (57%) have content side gigs, along with traditional jobs. However, a stunning 41% said they definitely (15%) or probably (26%) will leave their traditional job and start a business full time in the next 24 months. The MBO Partners study also found that 8.1 million U.S. independent creators earned money in the creator economy in 2022, a 14% increase since 2021. “The creator economy is huge and growing in steadfastness day by day – with a rising majority working in stealth mode in large and mid-sized companies,” said Miles Everson, CEO of MBO Partners. “In fact, enterprises may be sitting on a gold mine of untapped talent and not even know it. These employees are not only highly creative and fast-moving, but they are entrepreneurial and extremely tech savvy. They have the potential to be an enterprise’s ultimate ally. But to win, employers need to first put out the welcome mat and show independents that they value modern ways of working and specialized skill sets. Next, they need to recreate their workforce models where independents are a critical component of their total talent strategy and teams.” This year’s study showed six key insights about the independent creator workforce, including: Owned media offers WOO (window of opportunity) to make more money. MBO’s data shows that while 73,000 US independent creators (the 1%) report annual income over $1 million, most creators report modest earnings, with the majority (44%) earning $10,000 or less last year as a creator. However, as companies shift their marketing strategies to focus on owned media as more affordable alternatives to paid advertising this year, there will be plenty of lucrative opportunities for creators to make extra money. There’s no “I” in team. About half of all independent creators (48%) report teaming up with other content creators on projects, versus only 23% of independent workers who aren't content creators. Looking forward, 68% of content creators plan to partner with other independent workers over the next year. That means that for companies, you are no longer just hiring a creator, you’ll be hiring a larger set of skills. Black creators are building their entrepreneurial footprint. The study revealed that in terms of ethnic and racial groups, Black Americans are more robustly represented in the creator economy (18%) compared with their U.S. population share overall (13%). As companies look to create more inclusive workplaces, there is an emerging pipeline of black entrepreneurial creative talent that exists. Make no mistake, creators will quickly adapt to ChatGPT. Eighty-seven of creators report being early adopters of technology, so this is an early indication that they are already learning how to embrace the opportunity of ChatGPT. This compares to only 34% of traditional employees and 37% of independent workers as early technology adopters. By tapping into creators, companies can leverage emerging trends and quickly respond to market demands. Digital nomadism is the new manifesto for mental health. While traditional workers are quiet quitting and hush tripping, take a page from the creators whose job burnout and mental health issues have been widely documented. Over eight in ten independent creators (84%) prefer a location-independent lifestyle that allows them to work and travel at the same time. So, it comes as no surprise that almost two-thirds (63%) report they are currently a digital nomad and over 90% report feeling highly satisfied (83%) or satisfied (9%) with their work. At last, a new era of creative renegades has arrived. While only 1 in 10 creators makes more than $100,000 per year, 83% plan to continue as an independent creator (57%) or build a bigger creator business (26%) over the next 2-3 years. Seventy-nine percent report being optimistic about the future. To obtain a copy of the 2023 MBO Partners Creator Economy research report, please visit https://www.mbopartners.com/state-of-independence/creator-economy-report/. About MBO Partners® MBO Partners is a direct sourcing platform that enables enterprises and independents to work efficiently together. Its unmatched experience and industry leadership enable it to operate on the forefront of the independent economy and consistently advance the next way of working. For more information, visit mbopartners.com. About MBO Partners® MBO Partners is a direct sourcing platform that enables enterprises and independents to work efficiently together. Its unmatched experience and industry leadership enable it to operate on the forefront of the independent economy and consistently advance the next way of working. For more information, visit mbopartners.com Contact Details Words For Hire for MBO Partners Karen Swim +1 586-461-2103 karen@wordsforhirellc.com Company Website https://mbopartners.com
April 05, 2023 09:00 AM Eastern Daylight Time
News ReleaseInnersense Organic Beauty Launches Harmonic Hair Renew Scalp Collection
Innersense Organic Beauty
Award-winning clean beauty brand Innersense Organic Beauty launches Harmonic Hair Renew Collection, a targeted set designed to create a balanced scalp environment. The three-step ritual helps to exfoliate, soothe and massage the scalp to noticeably reduce flaking, relieve dryness and encourage a balanced environment for the hair. Hair Renew Pre Wash Treatment is a treatment product that purifies and nourishes the scalp for healthy hair. Clean, skin-loving ingredients Zinc Gluconate and Magnesium Oil refresh the scalp by removing product buildup, balancing natural oils and restoring a harmonious environment for optimal hair growth. Micro Hyaluronic Acid replenishes hydration to reduce flakes and itch-causing dryness. Hair Renew Daily Active Scalp Serum is a calming serum that restores harmony to scalps in distress. Its clean, calming formula features Celery Seed and Hemp Seed Oil to address common scalp conditions such as flaking, itching, and dryness caused irritation. Antioxidant rich Pea Sprout Extract helps fortify hair follicles to revitalize roots. The third part of the collection includes a natural clear quartz Scalp Massager to help improve circulation, and release tension. The Harmonic Hair Renew collection was clinically tested, in which 97% of consumers agreed their scalp appears to be healthier, 91% agreed their scalp is less itchy and 91% agreed their scalp feels more hydrated and moisturized. Overall, 100% of consumers saw a reduction in flaking. “Our products are formulated to promote holistic wellness, and treat not only the hair, but also the skin and scalp,” says Greg Starkman, CEO and Founder of Innersense Organic Beauty. "The new Harmonic Hair Renew collection starts at the source by creating an optimal environment for the scalp through a combination of conscious formulas and mindful rituals. When the scalp is in perfect harmony, hair becomes healthier and more resilient.” Harmonic Hair Renew Set retails for $80 ($102 value) and includes the full collection. Hair Renew Pre Wash Treatment retails for $38 and Hair Renew Daily Active Scalp Serum retails for $42. All products will be available online at innersensebeauty.com, in select salons, and in-store at specialty retailers such as Credo Beauty and The Detox Market. About Innersense Organic Beauty Beauty professionals Greg and Joanne Starkman founded Innersense Organic Beauty to bring clean, pure and toxin free hair care to salons, stylists and consumers. The clean hair care brand’s products include shampoos, conditioners, scalp scrub, styling and treatment products for all hair types. For more information, visit innersensebeauty.com. Contact Details Archita Patel +1 281-725-2121 archita@bpcm.com Company Website https://innersensebeauty.com/
April 04, 2023 12:30 PM Eastern Daylight Time
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