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Freelance jobs grow despite AI, finds new data from Freelancer.com

FREELANCER.COM

Freelancer.com (ASX: FLN), the world’s largest freelancing and crowdsourcing marketplace by number of users and jobs posted, today released its quarterly Fast 50 Index for Q2 2024 based on data from 251,000 jobs posted to the platform. Computer Security (up 27.1% from 868 to 1,103 jobs) emerges as the fastest-growing freelance skill on Freelancer.com, based on job postings across more than 2,000 skill categories from April 1 to June 30, 2024. This trend in cybersecurity skills suggests more small-to-medium businesses are turning to freelancers for cyber security support, further backed by Network Administration (up 9.9%, from 1,229 to 1,351) also placing in the top 25 fastest growing jobs on the platform. The data also shows no negative impact on generative AI tools on freelance jobs, evident in the growth of Writing, Business Service, and Legal Skills seen in this quarter’s Fast 50 report, all of which were predicted to decrease with the rise in generative AI. PDF writing (up 26.7%, from 2,533 to 3,210) was the second fastest growing job, followed by third place being Microsoft Word (up 23.9%, from 3,368 to 4,173) projects which are also associated with content writing. Writing job Copy Typing came in at the 16th place, growing 11.6% (from 4,428 to 4,941). Legal jobs, which were expected to have been ‘at threat’ to AI, have also increased (up 12.0% from 1,138 to 1,274), as well as Legal Research (up 10.8% from 917 to 1,016). In addition to the index, Freelancer.com ’s annual AI survey, which surveyed more than 4,100 workers globally, investigated AI impact on income and the initial results are shedding light on earnings. When asked how the introduction of AI tools have impacted earnings, more than half of workers (52.5%) reveal they’re earning either the same or more. One fifth (19.2%) say that they’re earning a lot more since generative AI tools were introduced, while only one sixth (17.7%) admit to earning less. “AI is creating more jobs than it takes. While many critics continue to speculate which jobs will be made redundant with AI tools, the data shows that freelance jobs which are labeled as the ‘most at risk to AI disruption’ are in fact growing. The preliminary results from our AI survey also dispel the myth that freelancer are earning less since the introduction of generative AI as more three quarters of workers we surveyed are either earning the same or earning more, with a subset taking advantage of AI and earning a lot more.” said Matt Barrie, Chief Executive at Freelancer.com. Cybersecurity threats are on the rise across all organizations, but are particularly harmful for small-to-medium sized businesses (SMBs) which have little-to-no security expertise and usually minimal protection. As a result, businesses turned to freelancers for help. In 2Q24, Computer Security jobs ranked as the fastest growing skills (up 27%), indicating there has been an uptick in cyber security threats targeting SMBs. Many of the projects posted throughout the quarter require help with network security, security assessments to identify potential vulnerabilities, and creation of cyber security response play books. General business services are also increasing on the platform as more employers are hiring freelancers to support their small businesses. A clear indication of this is the popularity of Market Research and Telemarketing jobs coming in as the fourth and fifth fastest growing skills in Q2 2024, up by 21.1% (from 1,525 to 1,859) and 19.4% (from 1,177 to 1,405), respectively. Other business related skills grew in Q2 2024, including Sales (up 15.5% from 3.467 to 4,005), Lead Generation (up 12.2% from 1,802 to 2,021) and Business Plans (up 10.9% from 1,197 to 1,328). A sudden increase in General business services means that many of the new businesses, which are usually started at the beginning of the year, now require further assistance in helping grow and scale their business. Fastest Falling Skills for Q2 2024 The main category of jobs that fell in Q2 2024 was eCommerce related jobs, which saw a significant increase in Q1 2024. Shopify Templates, ranked as the fastest falling skill and was down by 13% (from 1,476 to 1,284). CSS, which is commonly used in website development, was also down (11.8% from 9.486 to 8,368). Both WooCommerce (from 1.072 to 952) and Shopify (2,545 to 2,269) also fell in the quarter. The easing of eCommerce jobs in this quarter was mainly due to seasonality. Typically, entrepreneurs will start a business at the beginning of the year, requiring help to set up their websites or eCommerce platforms. From there, the entrepreneur either pivots to hiring freelancers for other business services, such as sales or research which we’ve seen in Q2 2024 fastest growing jobs, or are equipped with enough to run their business without any further help. Fastest Growing Overall Job The most popular online freelancing job by total volume is currently Graphic Design with almost double the amount of projects than the other top skills. Graphic Design is followed by PHP (programming), Photoshop, Website Design and HTML (programming). These are typically the best skills for any new freelancer to focus on initially when starting their freelancing journey. How Electronic Repairs Are Becoming the Fastest Growing Skill Globally Electronic Repairs has emerged as one of the fastest-growing job categories on the platform over the past year. In Q2 2024, it ranked 19th among the top 25 fastest-growing jobs, with a 10.7% increase (from 14,945 to 16,548 jobs). However, its most impressive growth is evident in the year-over-year comparison, where Electronic Repairs jobs surged by 162%, from 6,315 in Q2 2023 to 16,548 in Q2 2024. Electronic Repairs are in-person jobs where freelancers are deployed across select countries and cities to fix laptops, printers and computer hardware as part of the Freelancer Global Fleet Program. ##### Freelancer.com Fast 50 The Freelancer.com Fast 50 index is the world’s largest forward indicator of trends in online jobs related to industries, technologies, products, and companies. The data is based on 251,000 jobs posted to the Freelancer.com platform between 1st April to 30th June 2024. Data: Fast 50 Quarterly Index – Q2 2024 2023 Q2 v 2024 Q2 Fastest Growing Jobs for Q2 2024 Fastest Falling Jobs for Q2 2024 About Freelancer Twelve-time Webby award-winning Freelancer.com is the world’s largest freelancing and crowdsourcing marketplace by total number of users and projects posted. More than 74 million registered users have posted over 23.8 million projects and contests to date in over 2,000 areas as diverse as website development, logo design, marketing, copywriting, astrophysics, aerospace engineering and manufacturing. Freelancer owns Escrow.com and Loadshift. Freelancer Limited is listed on the Australian Securities Exchange under the ticker ASX:FLN and is quoted on OTCQX Best Market under the ticker FLNCF. Contact Details Freelancer.com Marko Zitko +1 650-800-6863 mzitko@freelancer.com

July 18, 2024 07:00 AM Eastern Daylight Time

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DB Schenker Showcases Thought Leadership in Import/Export Logistics Through New Video Series on the Port of Halifax

DB Schenker

DB Schenker, a global leader in logistics and supply chain management, is thrilled to announce the launch of an exclusive video series focused on the Port of Halifax. This series, designed for logistics experts and import/export professionals, highlights the Port of Halifax's strategic importance and innovative practices in global trade. The video series features insightful interviews with prominent figures, including: Marilisa Benigno, Honorary Consul of Italy, Atlantic Region Suzanne Rix, Honorary Consul of Germany for the Maritime Provinces Captain Allan Gray, President, and CEO of the Halifax Port Authority Jonathan Chia, Head of Commercial at PSA Halifax David Thomas, Executive Director at The PIER Key Highlights: Vision and Mission of the Port of Halifax: Capt. Gray elaborates on the Port of Halifax's mission to be Canada’s preferred gateway, emphasizing its global connectivity and economic impact. “Every day, we connect with markets in Central Canada, the U.S. Midwest and countries around the world,” said Capt. Gray. “These connections foster opportunities for business and support thousands of jobs today. Looking ahead, the port will continue to integrate innovation, sustainability and community into how we do business.” Economic Impact: The Port of Halifax is a significant economic driver. A recent study showed the port generates billions of dollars in economic activity annually, contributing $1.6 billion in labour income and supporting over 25,000 jobs in the region. Jonathan Chia discusses the port’s role in reducing logistics costs for inland Canada and its strategic positioning as a gateway port. Global Connectivity and Innovation: The port’s connection to more than 150 countries worldwide, along with substantial investments in mega cranes and digitalization, positions Halifax as a key player on the global stage. Sustainability and Community Engagement: The series delves into the port's collaborative efforts with the Port of Hamburg to accelerate decarbonization and sustainability initiatives. Capt. Gray will also highlight the port's commitment to community integration and sustainable growth through innovative projects and partnerships. Future Infrastructure Developments: Viewers will gain insights into the port's 50-year plan, which includes expanding rail capacity and optimizing existing infrastructure to meet future demand while focusing on sustainable growth. Strengthening Italy-Canada Relations: Marilisa Benigno, Honorary Consul of Italy, Atlantic Region shares the consulate’s efforts to strengthen ties between Italy and Canada through various initiatives, including visa facilitation, cultural events, and business collaborations. German-Canadian Collaboration: Suzanne Rix, Honorary Consul of Germany for the Maritime Provinces, discusses the burgeoning relationship between Germany and Halifax, particularly in the fields of hydrogen and wind energy. The collaboration between the Port of Hamburg and the Port of Halifax in seeking to decarbonize their respective route is a significant step towards sustainable trade practices. Innovation and the Living Lab: David Thomas, Executive Director at The PIER, explains the role of The PIER as Canada’s first living lab to help solve supply chain and logistics challenges. The PIER’s projects emphasize efficiency, resilience, transparency, and sustainability in supply chains​. Catch the full Interviews on DB Schenker’s LinkedIn: The complete series of interviews is available on DB Schenker’s LinkedIn page, offering valuable insights for professionals in the logistics and supply chain sectors. Follow the link to stay updated and engage with industry leaders: DB Schenker LinkedIn. About DB Schenker With around 76,600 employees at more than 1,850 locations in over 130 countries, DB Schenker is one of the world’s leading logistics service providers. The company operates land, air, and ocean transportation services, and it also offers comprehensive logistics and global supply chain management solutions from a single source. Aiming for a sustainable future of the logistics industry, DB Schenker continuously invests in innovative transport solutions, renewable energies, and low-emission products for its customers. Contact Details Nicholas Leighton +1 949-478-5880 nick.leighton@nettresultsLLC.com Company Website https://www.dbschenker.com/usa

July 16, 2024 11:55 AM Eastern Daylight Time

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University Compounding Pharmacy Announces Rebrand to MediVera Compounding Pharmacy™

MediVera

University Compounding Pharmacy, a leader in personalized medicine since 1999, today announced it is rebranding as MediVera Compounding Pharmacy™. The rebrand comes at a time when the company is growing strongly due to the introduction of new product offerings, nationwide expansion, and the successful differentiation of its quality products and services. Despite the name change, the company’s ownership and passionate team remain the same, ensuring continuity in the high-level service and exceptional care that healthcare providers and patients have relied on for more than two decades. Over the past few years, the company has seen its revenue grow substantially. New product offerings, nationwide expansion, and strong market positioning through differentiated quality products and services, such as the Impressed Advantage program, have enabled the company to double its revenue from 2022 to 2023. Growth is anticipated to accelerate this year, with the company expecting to double revenue year-over-year once again. “Differentiation is and will continue to be an important growth driver for our company. With the Impressed Advantage customer service program, we are making the prescription process easier, faster, and more convenient for both doctors and their patients,” said Bradley McCloskey, PharmD, CEO. “As we continue to launch more product offerings and expand into more states within the next few months, 2024 is poised to become a year of strong growth as we expand our footprint into 14 additional states.” For more information about MediVera Compounding Pharmacy and its services, please visit mediverarx.com or contact Laurie Malseed, Marketing Specialist, at laurie@mediverarx.com or 937-242-0430. About MediVera Since its inception in 1999, MediVera Compounding Pharmacy™ (formerly University Compounding Pharmacy) has been dedicated to providing personalized medicine. With a focus on quality and innovation, MediVera Compounding Pharmacy™ continues to set industry standards, offering tailored solutions to meet the unique needs of healthcare providers and patients. MediVera Compounding Pharmacy™ is currently licensed in and ships to the following 33 states: AZ, CN, CO, DE, FL, GA, IA, ID, IL, IN, KY, MA, MD, ME, MI, MN, MO, MT, NC, NH, NJ, NY, OH, PA, RI, SC, SD, TN, VA, VT, WA, WI, WY. Contact Details MediVera Compounding Pharmacy Laurie Malseed +1 937-242-0430 laurie@mediverarx.com

July 16, 2024 09:00 AM Eastern Daylight Time

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Reid Hoffman Wished Death Upon Trump & Funded ‘Lawfare;’ He Must Be Removed from Microsoft’s Board & Defense Innovation Board

NLPC

Following the assassination attempt of former President Donald Trump in Butler, Pa. on Saturday, National Legal and Policy Center (NLPC) is calling upon tech entrepreneur Reid Hoffman to resign his seat on the board of directors for Microsoft Corporation. Should he refuse to step down, then the Microsoft Chairman and Lead Independent Director must take steps along with fellow directors to remove him. The shareholder group is also calling for Hoffman’s removal from the Defense Innovation Board (DIB), a body organized under the Federal Advisory Committee Act to make recommendations regarding technological modernization of the military. DIB is currently chaired by Michael Bloomberg. At the billionaires’ retreat in Sun Valley, Idaho, this week, Mr. Hoffman reportedly engaged in a vigorous debate with fellow tech executive Peter Thiel over how the LinkedIn co-founder’s funding of “lawfare” has turned Trump into a “martyr.” According to a report by Puck News, Mr. Hoffman responded to Mr. Thiel, “Yeah, I wish I had made him an actual martyr.” Previously, Hoffman was also widely known for introducing Jeffrey Epstein to other Silicon Valley figures. According to Luke Perlot, associate director of NLPC’s Corporate Integrity Project: “As shareholders of Microsoft, we call on Mr. Hoffman to resign, or be removed, from the board of directors. His ongoing presence on the board is a stain on Microsoft’s reputation and would implicitly condone his statements and actions.” According to Paul Chesser, director of NLPC’s Corporate Integrity Project: “Sarcasm or not, Hoffman has made clear that he doesn’t think Donald Trump has any civil rights, and that he and other billionaires should pick the president, not the American people. Some holders of great wealth seek to help the less fortunate or promote freedom and decency. Hoffman has instead sought to undermine democratic norms and values. We repeat our call that we made last year that Mr. Hoffman be removed from Microsoft’s board as well as the Defense Innovation Board.” According to Peter Flaherty, NLPC Chairman: “The Defense Innovation Board is engaged in the task of using technology to strengthen our defense in a dangerous world. It conducts serious business. It is no place for an unserious character like Reid Hoffman. For one thing, his associations with Jeffrey Epstein make him a security threat. For another, funding lawsuits by the likes of E. Jean Carroll and wishing martyrdom on Donald Trump should disqualify him from any government board or position.” Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

July 14, 2024 09:45 AM Eastern Daylight Time

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Celebrity Coveted, Award-Winning Lash & Brow Enhancing Serum Brand, Grande Cosmetics, Announces 30% Off Brand-Wide for PRIME DAY July 16th & 17th

Grande Cosmetics

America’s #1 lash and brow enhancing serum brand, Grande Cosmetics, announces 30% off for PRIME DAY July 16 th & 17 th. Delivering 5-star lash and brow results in as little as 4-6 weeks, it’s prime time to get in on Grande Cosmetics’ award-winning beauty essentials with a brand-wide sale of 30% off everything including the award-winning GrandeLASH-MD Lash Enhancing Serum, GrandeBROW Brow Enhancing Serum and more. Grande Cosmetics’ hero products include: GrandeLASH-MD Lash Enhancing Serum is an award-winning lash enhancing serum that promotes the appearance of longer, thicker looking lashes. An iconic breakthrough and #1 selling lash enhancing serum on Amazon, GrandeLASH-MD is formulated with a proprietary lash complex that is ophthalmologist-tested with results in as little as 4-6 weeks. Plus, GrandeLASH-MD is compatible with lash extensions, lash-lifts, and contact lens wearers, making it perfect for anyone to use. Normally $68, PRIME Price: $47.60 GrandeBROW Brow Enhancing Serum is a revolutionary brow enhancing serum that promotes the appearance of naturally fuller and bolder looking brows in just 6-8 weeks. Dermatologist tested and formulated with an exclusive blend of vitamins, antioxidants and amino acids to enhance sparse, thinning, over-plucked or tail-less brows. Normally $73, PRIME Price: $51.10. Committed to using safe and clinically tested formulas, GrandeLASH-MD is a legacy lash serum that delivers clinically proven, real, and undeniable results. Grande Cosmetics is known for setting the standard in lash and brow enhancing serum innovation and has raised the bar for industry safety and performance testing with 11 safety and performance studies. Each scientific formulation was created to bring out one’s natural features (lashes, brows, hair, lips and beyond,) for the very best version of oneself. For additional information, please visit GrandeCosmetics.com or contact GrandeCosmeticsPR@amd-pr.com. Contact Details Grande Cosmetics PR GrandeCosmeticsPR@amd-pr.com Company Website https://grandecosmetics.com/

July 11, 2024 09:00 AM Eastern Daylight Time

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Melbourne Australia Beauty Pavilion Makes Its Glamorous Debut at Cosmoprof North America – Las Vegas 2024

Global Victoria

For the first time ever, Melbourne Australia Beauty will command the spotlight at Cosmoprof Las Vegas, the premier international B2B beauty exhibition in North America. From July 23-25, the vibrant and innovative spirit of Melbourne, Australia’s beauty industry will be on full display at the Mandalay Bay Convention Center in Las Vegas. The pavilion is organized by Global Victoria, Australia and is hosted and managed by Access Beauty Insiders a leading marketing consulting firm. Global Victoria, Australia is the State Government of Victoria's trade facilitation agency commissioned to empower Victorian businesses to transform global aspirations into reality. “The state of Victoria is a powerhouse in the beauty industry, home to more than a third of Australia’s top beauty brands and contract manufacturers,” says Elizabeth Moffat, Trade Manager Consumer Goods at Global Victoria. “We’re thrilled to bring these innovative, cutting-edge brands to a global stage at Cosmoprof North America.” Global Victoria is proudly presenting the Melbourne Australia Beauty Pavilion, featuring innovative beauty brands from the State of Victoria. Notably, more than one third of all Australian beauty and makeup product exports originate from this region. “As consumers increasingly prioritize organic, clean, natural beauty products, as well as environmental impact, Victorian companies are well-positioned to meet these market demands” says Mildred Ruiz, US Trade Manager for Consumer Goods at Global Victoria Creating a real buzz, the Pavilion will feature a diverse range of brands, from revolutionary professional salon haircare and vegan beauty cases to self-tanning, skincare infused with indigenous Australian botanicals and must have accessories. Melbourne Australia Beauty pavilion will be located in the Skincare, Makeup & Fragrance Hall space #7087 and will showcase the following companies: Australian Glow Specializing in natural, organic self-tanning products, Australian Glow infuses its formulas with a Quad Collagen Complex to nourish the skin while providing a long-lasting, sun-kissed glow. “ Our products are vegan, cruelty-free, and eco-friendly, embodying our commitment to inclusivity and sustainability,” the brand shares. [Click on Get the Glow to find out more] Booby Tape Pioneers of the world’s first breast lift tape, Booby Tape has gained a cult following and is a staple among A-list celebrities. “We’re the number one choice with over 20,000 stockists in 60+ countries,” boasts the brand. Beyond tape, their lineup includes viral personal care cosmetics that have taken social media by storm. [Click on Lift with Booby Tape to discover the brand] Botany Essentials With over two decades in the industry, Botany Essentials offers a range of skin, hair, and personal care products that leverage Australia’s unique indigenous botanicals. “Our new Botany Native Flora range is a testament to the power of Australian plant ingredients,” says the brand. Their DNA Serums blend clinically proven actives for ultimate skin nourishment. [Click on Unveil Botany Essentials to know more] BYS Cosmetics Renowned for its vibrant, hypoallergenic makeup, BYS Cosmetics is a social media darling with a knack for colorful, trend-setting collaborations. “We prove that high-quality, vegan, and cruelty-free cosmetics don’t have to come with a hefty price tag,” says the brand. Their offerings promise to delight and inspire every makeup enthusiast. [Explore BYS Cosmetics ] ETOILE Collective Crafted for beauty enthusiasts and professionals alike, ETOILE Collective’s stylish cosmetic bags and organizers have garnered over 10 million views on TikTok and been featured in Vogue and the TODAY Show. “We celebrate the culture of getting ready, making every routine a moment of joy and style,” they state. [Find out more about Organize with ETOILE ] Muk Haircare Muk Haircare delivers a comprehensive range for salon professionals, including haircare, styling products, and a full suite of electrical tools. Their future-focused education platform is revolutionizing hairdressing, ensuring that salons remain at the cutting edge. “We’re a one-stop-shop for distributors looking for top-tier hair products and education,” the company notes. [Discover Muk Haircare ] Connect with these brands at Cosmoprof North America 2024 The Melbourne Australia Beauty Pavilion will be an unmissable feature at Cosmoprof North America, embodying the innovation and diversity of Victoria’s beauty sector. To connect with these brands and explore the forefront of beauty trends, visit the pavilion and meet the visionaries driving this vibrant industry forward. This press release serves as your invitation to experience the dynamic world of Melbourne Australia Beauty at Cosmoprof North America 2024. Be there to witness the fusion of innovation, culture, and cutting-edge beauty from down under! For more information about Melbourne Australia Beauty, contact Mildred Ruiz Leal at mildred.ruizleal@global.vic.gov.au. --- About Global Victoria, Australia: Global Victoria empowers Australian beauty businesses to transform global aspirations into reality. As the trade facilitation agency of the State Government of Victoria, they open doors to international markets, providing the expertise and resources necessary for Australian brands to thrive worldwide. [Learn more about by clicking here Global Victoria ] About Access Beauty Insiders: Founded by Daniela Ciocan, an award-winning beauty and exhibition marketing executive and leading voice in the cosmetics industry, Access Beauty Insiders offers strategic marketing services that amplify brand presence and foster market expansion. [Discover Access Beauty Insiders ] Contact Details Mildred Ruiz Leal mildred.ruizleal@global.vic.gov.au

July 10, 2024 07:53 AM Eastern Daylight Time

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Kevel launches Kai to boost performance optimization, relevance and revenue for retail media networks

Kevel

Kevel, the API-first ad serving company, is announcing its new branded AI feature set: Kai (Kevel Artificial Intelligence), a suite of AI and machine learning technologies that enable performance optimization and drives relevancy, profitability and revenue. Kai is available as part of the Retail Media Cloud TM, the ultimate SaaS platform for building retail media networks with ad serving that maximizes share of advertiser budgets. The new tools were developed and spearheaded by Kevel’s AI/ML research group, chaired by CTO Tim Ewald, Sr. Director of Research and W3C member Paul DeGrandis, Principal Data Scientist Richard Carter, PhD and Retail Media Cloud TM GM and Velocidi founder Paulo Cunha. The group has decades of combined experience in AI, which has led them to develop this powerhouse suite of AI features to power ad serving and audience segmentation for a premium retail media experience. With Kai, Kevel introduces two new features, Forecast and Custom Relevancy, alongside its existing AI Audience and DecisionAPI products. Kevel Forecast predicts inventory and campaign performance for existing and future campaigns using machine learning simulations to generate insights on both current and future ad flights. “Forecast is a first of its kind for retail media. Traditional forecasting tools look simply at historical data to predict future campaign performance, whereas Kevel Forecast uses machine learning algorithms to project future campaign performance when considering all contextual and user audience targeting and pacing parameters in conjunction with other running or future ads. This way, advertisers always know exactly what their future performance looks like and retailers can maximize their inventory yield,” Paulo Cunha, Retail Media Cloud GM at Kevel explains. Kevel’s Custom Relevancy allows for retailers to input their own AI/ML algorithms into Kevel Ad Server for custom targeting geared towards the individual performance of each network. Functioning as a unique ‘BYOM’ (bring your own model), Custom Relevancy helps retailers utilize their own advanced models to determine relevance as part of their ad stack in a safe and secure way. “Retailers know their customers better than anyone else, but struggle to influence their ad serving with the exceptional AI-driven optimization they use for promoting a customized user experience,” commented Tim Ewald, CTO at Kevel. “That all changes with Custom Relevancy, which allows customers to plug their own ML models into our ad decision process to dynamically adjust relevancy and improve ad serving a per-user basis." Kai encompasses not just new features like Forecast and Custom Relevancy, but existing features like ad decisioning and pacing. Kevel’s approach to pacing, delivery and decisioning leans into historical data, events, previous behavior, context of the experience, ads viewed, and relevancy scoring, plus trends and predictions to drive ad performance. “What excites me about KAI is that it's a set of features that showcases how machine learning can be used to deliver more value to our customers. We’ve developed these systems from original research using proprietary data sets, harnessing our many years of experience in ad serving,” stated Richard Carter, Principal Data Scientist. “We’ve been working closely with retail customers to prove where the most value sits and it’s in decisioning, relevancy and segmentation. KAI is just the start of many more innovative, unique features in our pipeline.” About Kevel Kevel powers world-class retail media networks with the Retail Media Cloud™. With the combination of Kevel Ad Server and Kevel Audience, multi-brand retailers, marketplaces, and ecommerce companies can launch limitless ad formats and unique targeting segments online and in-store, all with closed-loop attribution. Kevel believes that every digital retailer should have the capability to scale their own distinct ad platform, just like big tech players like Amazon. Customers like Edmunds, Delivery Hero, Leroy Merlin, Slickdeals, and other leading retailers and marketplaces all launched their own retail media network with Kevel. The company has garnered numerous accolades, most recently earning recognition as one of the leading 100 innovative tech start-ups driving the future of brand-to-consumer in 2023 and awarded the MarTech Breakthrough Award for best overall ad tech company in 2022. Learn more at www.kevel.com. Contact Details Kevel Jennifer Choo Director of Marketing +1 973-343-8819 jchoo@kevel.com

July 09, 2024 09:00 AM Eastern Daylight Time

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Wise Food Storage Emphasizes the Importance of Preparedness This Independence Day

Wise Food Storage

This Independence Day, as we celebrate our nation's freedom, it's important to remember the value of being prepared for unforeseen circumstances. In today's unpredictable world, self-sufficiency is key. Wise Food Storage, America’s favorite survival food provider, is here to help you take charge with their special 4th of July sale. From now until July 5th, customers can enjoy up to 60% off select deals and 25% off everything else with code FREEDOM24 at checkout. This sale offers an opportunity to stock up on essential supplies, ensuring your family's well-being in any situation. "Now's the perfect time to ensure your family's well-being with essential supplies," says Norm Ramos, Wise Food Storage spokesperson. "In today's unpredictable world, relying solely on outside help isn't enough. Take charge this 4th of July and be ready for anything." It's crucial to control what you can, like being prepared with food that can last up to 25 years. Explore our wide range of products, including organic food buckets, calorie boosting mega bundles, and more. Wise Food Storage's mission extends beyond providing food; it's about empowering individuals to take control of their readiness and resilience. By offering versatile and long-lasting food options, they provide people with the tools to thrive in any circumstance, from natural disasters to economic uncertainties. For more information on the Wise Food Storage 4th of July sale and to browse our selection of preparedness products, visit https://wisefoodstorage.com/. About Wise Food Storage Wise Food Storage is a premier provider of survival food and supplies, dedicated to helping families and individuals prepare for the unexpected. Our products are designed for long-term storage with up to 25 year shelf life, ensuring that you and your loved ones have access to nutritious meals in any emergency. Contact Details Amalie Jorgensen Ajorgensen@readywise.com Norm Ramos Nramos@readywise.com

July 03, 2024 01:00 PM Eastern Daylight Time

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Seaweed Bath Co. Announces Acquisition of Andalou Naturals and Mineral Fusion

Seaweed Bath Co.

Seaweed Bath Co., the original ocean-inspired natural beauty brand, today announced its acquisition of Andalou Naturals and Mineral Fusion, two leading brands in the natural beauty space. All three brands are available nationwide at retailers such as Whole Foods Market, Amazon, Sprouts Farmers Market and Natural Grocers, among others. “We have admired Andalou Naturals and Mineral Fusion for a long time, and we are thrilled to bring together the resources, knowledge and extensive experience of the teams,” says Allison Grossman, Co-Founder of Seaweed Bath Co. The acquisition of Mineral Fusion, a top-selling natural cosmetic brand, and Andalou Naturals, a brand known for its innovative natural skincare products, combined with Seaweed Bath Co.’s range of body, hair and sun care products, creates a unique opportunity to streamline product development and increase operational efficiencies. “Our team is very excited to welcome Andalou Naturals and Mineral Fusion to the Seaweed Bath Co. family,” says Tim Schaeffer, Chief Executive Officer, Seaweed Bath Co. “These acquisitions are our first step in creating a best-in-class natural beauty platform that leverages scale to drive product and sustainability innovation as well as serve the evolving needs of both retail partners and consumers.” Natureza Growth Partners, a leading consumer growth equity firm, led Seaweed Bath Co.’s financing for the acquisition. In connection with the transaction, Natureza's Managing Partner Collin Eckles will be joining the Seaweed Bath Co. Board of Directors, and Managing Partner Fernando Gentil Jr. will serve as Chairman of the Board. Advisors KPMG Corporate Finance LLC, a leading global investment banking firm, served as a financial advisor on the sale. Legal support for the transaction was provided by Polsinelli. About Seaweed Bath Co. Founded in 2010, Seaweed Bath Co was inspired by its founders’ discovery of the amazing benefits of seaweed while on a personal journey to find a better solution for their family’s troubled skin. Since then, Seaweed Bath Co. has continued to harness the endless gifts of the ocean in inspiring, nourishing and restoring formulas for all skin and hair types. Seaweed Bath Co.’s product range includes body care, hair care, sun care and facial care. The brand proudly supports ocean conservation through partnerships with marine mammal rescue and rehabilitation organizations. Seaweed Bath Co. is available nationwide at Whole Foods and Amazon. Unlock the magic of the sea at seaweedbathco.com. About Andalou Naturals As pioneers in the natural beauty industry, Andalou Naturals leverages the power of Nature’s Intelligence®, through revolutionary Fruit Stem Cell Science®. It enhances the skin’s natural radiance, harnessing the power of plants to fortify and nourish the body’s essential building blocks while supercharging natural defense systems to create a luminous, energized appearance from head to toe. Andalou Naturals’ commitment to beauty through pure ingredients, innovative formulas, eco- friendly practices, and cruelty-free standards guides the brand’s formulation while its dedication to the empowerment of women lays a beautiful foundation for generations to come. https://andalou.com/ About Mineral Fusion Mineral Fusion began as a mineral brand in 2007 focused on developing products that are a fusion of beauty and skin care that focus on correcting flaws, not just covering them up. Since its launch, Mineral Fusion has grown to become the #1 cosmetic brand at natural retailers. The brand is centered around providing clean cosmetics products that don’t compromise on the quality, reliability, exceptional wear, and confidence-boosting performance that consumers know and love. The Mineral Fusion portfolio of products is safe and gentle for all skin types, hypoallergenic and free of gluten, parabens, phthalates, synthetic fragrances, talc and are primarily vegan. In addition to having the most EWG VERIFIED™ products of any beauty brand, Mineral Fusion is also Leaping Bunny Certified cruelty free. Mineral Fusion is available nationwide at Whole Foods Market, select Target stores and Target.com and fine natural health and beauty stores. https://www.mineralfusion.com/ FOR SEAWEED BATH CO. PRESS INQUIRIES, PLEASE CONTACT KIM FARRINGTON AT KIM@FARRINGTONPR.COM. FOR ANDALOU NATURALS AND MINERAL FUSION PRESS INQUIRIES, PLEASE CONTACT DANA TUCHMAN – KAYNES AT DTUCHMAN@TRACTENBERG.COM. Contact Details Seaweed Bath Co. Kim Farrington KIM@FARRINGTONPR.COM Andalou Naturals and Mineral Fusion Dana Tuchman - Kaynes DTUCHMAN@TRACTENBERG.COM Company Website https://seaweedbathco.com/

July 02, 2024 09:00 AM Eastern Daylight Time

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