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FIRST AND LAST PR SUPPORTS BEAUTY, LIFESTYLE & WELLNESS BRANDS INTRODUCING NEW PR SERVICES AT BEAUTY INDEPENDENT’S UPLINK EXPO CONFERENCE

First and Last PR

First and Last PR, a communications agency that specializes in public relations, influencer campaigns and social media marketing, renowned for an unparalleled delivery in serving communication solutions to legacy brands announces its two new public relations offerings, tailored specifically to meet the needs of indie and emerging beauty, wellness and lifestyle brands: PR Powerboost for emerging brands and Seasonal Spotlights that will focus on inclusion during key holiday times of the year. “With over 25 years of industry experience, the one thing that remains consistent is that emerging brands need support and should not have to choose between a great communications team and packaging,” said Stephanie Scott-Bradshaw, First and Last PR ’s CEO & Communicator-in-Chief. “When it comes to media relations and digital marketing, we are here to serve. We look forward to seeing more indie and emerging brands grow with our newest service offerings. Whether you're a direct-to-consumer (DTC) brand with hopes of being in store or have recently landed at retail, we know that it's not enough to have shelf space. What you really need, is an experienced team with a strategic plan that will help push your brand’s visibility and awareness so that you remain on shelf. That's why we designed these programs for you.” First and Last PR has developed a proprietary communications formula for success that has been proven with a track record of long standing client relations and a range of case studies highlighting brands within beauty, wellness and lifestyle space and more. Recognizing the unique challenges and opportunities within the industry as of late, First and Last PR is leveraging their years of experience and deep understanding of the market by offering even more comprehensive solutions to new clients with two new offerings designed to cater to the distinct needs of brands: PR Powerboost Program: The new service tailors exclusively indie beauty, lifestyle and wellness brands looking to increase brand visibility and establish a strong presence in this saturated market. The PR Powerboost Program includes representation from First and Last PR’s experienced specialists who will actively craft press releases and media pitches, form media relations, create strategic PR plans including development into industry awards and more. With a focus on amplifying brand narratives and generating impactful media coverage, First and Last PR is committed to becoming a partner and empowering your brands to thrive in a competitive landscape. Seasonal Spotlights Pitch Program: As the holiday season quickly approaches, First and Last PR understands the importance of securing placements in top-tier gift guides, maximizing brand exposure and driving sales during the most important time of year. This exclusive new service offering is available to indie clients only, allowing them to stand out during three key holiday gifting times of the year. Each comprehensive four-month public relations campaign is available throughout key moments of the year such as Holiday season; Black History Month and Women’s History Month; Mother’s Day, Father’s Day and Graduation time. This unique program will be highly focused and solely be dedicated to pitching beauty, lifestyle and wellness brands to the most top-tier holiday gift guides. With a strategic approach crafted from our seasoned publicists, this targeted outreach ensures your brands’ products will stand out as must-have gifts during the season. For more information on First and Last PR’s new and existing services, please visit FirstAndLastPR.com/Services. First and Last PR is looking forward to learning more about how they can partner with your brand to drive growth, build brand awareness and receive overall success together. About First and Last PR First and Last PR connects your company to the right people. Founded in 2012 by a frustrated beauty editor that wanted to change how brands were being represented in the market and the client experience, this highly regarded and influential public relations agency specializes in creating exceptional experiences and delivering unparalleled solutions to renowned public relations, social media marketing clients. The award-winning, results-focused and skilled at executing unique and purposeful messaging that leverages the power of connections, collaborations and conversations. Contact Details First and Last PR Camille Gordon hello@firstandlastpr.com Company Website https://firstandlastpr.com/

June 26, 2024 08:30 AM Eastern Daylight Time

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Athleisure and Luxury Fuse to Lead Consumer Trends

RazorPitch AXIL, LULU, NKE, YETi

Modern consumer fashion trends have been highlighted by growth in a space where athleisure meets luxury. Nowhere has this trend been more pronounced than in Lululemon ’s (NASDAQ: LULU) decade long surge to leadership amongst multi-generational consumers seeking an active casual lifestyle, while clearly stating, “this look didn’t come cheap.” Despite brand maturity, this movement has allowed Lululemon to post double digit growth in revenue and earnings, whereas competitor Nike (NYSE:NKE) failed to post single digit revenue growth and saw a slight reduction in their earnings YOY, yet maintained strong positive cash flow and profitability. Recently athleisure or the ideology that a successful trendsetter balancing career, family and health goals isn’t confined to just fashion apparel and has spilled over into the consumer’s personal electronics choices and outdoor recreation equipment and apparel. On the personal electronics front, AXIL Brands Inc. (NYSE American: AXIL) has leveraged their approach to multi-functional fashionable Bluetooth ear buds with built in hearing protection and enhancement to complement the athleisure trend, making their way into the 2024 Paris Summer Olympic Games, NASCAR stadiums, personal fitness routines, and concert venues, among other indoor and outdoor leisure activities, and recently posting triple digit earnings growth last quarter and high double digit revenue growth for the last two years. YETI Holdings, Inc. (NYSE: YETI) has entered the athleisure space by defining high quality luxury coolers and utilizing their branding success to pivot into high quality apparel, among other offerings complimentary to the freedom offered by outdoor healthy living activities. YETI’s pivot has kept them on trend with Lululemon’s double digit revenue and earnings growth, and all of these companies have built on the common theme that quality offerings designed to enhance quality of life lead to a healthier bottom line and a healthier consumer. Disclaimers: RazorPitch Inc. "RazorPitch" is not operated by a licensed broker, a dealer, or a registered investment adviser. This content is for informational purposes only and is not intended to be investment advice. The Private Securities Litigation Reform Act of 1995 provides investors a safe harbor in regard to forward-looking statements. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact may be forward looking statements. Forward looking statements are based on expectations, estimates, and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through use of words such as projects, foresee, expects, will, anticipates, estimates, believes, understands, or that by statements indicating certain actions & quote; may, could, or might occur. Understand there is no guarantee past performance will be indicative of future results. Investing in micro-cap and growth securities is highly speculative and carries an extremely high degree of risk. It is possible that an investors investment may be lost or impaired due to the speculative nature of the companies profiled. RazorPitch has been retained and compensated by ITMM Consulting to distribute this content related to AXIL. RazorPitch is not responsible for the production of this content. It should be expressly understood that under no circumstances does any information published herein represent a recommendation to buy or sell a security. This content is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, or offer by RazorPitch or any third party service provider to buy or sell any securities or other financial instruments. All content in this article is information of a general nature and does not address the circumstances of any particular individual or entity. Nothing in this article constitutes professional and/or financial advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. RazorPitch is not a fiduciary by virtue of any persons use of or access to this content. Contact Details RazorPitch Inc Mark McKelvie +1 585-301-7700 mark@razorpitch.com Company Website http://razorpitch.com

June 24, 2024 06:00 AM Eastern Daylight Time

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Select Sector SPDR ETFs: A Focused Approach for Sector-Specific Portfolio Management

Select Sector SPDR

In the ever-changing landscape of the financial markets, Select Sector SPDR ETFs present a method for investors looking to engage in sector-specific investments. By breaking down the S&P 500 into distinct sectors, these ETFs provide a pathway for both individual and institutional investors to craft more targeted and strategic investment portfolios. The Select Sector SPDR ETFs encompass a range of sectors, each represented by a dedicated ETF. This structure allows investors to focus their investments on specific areas of the economy, depending on their investment objectives, risk tolerance, and market outlook. Overview of Select Sector SPDR ETFs: Communication Services Select Sector SPDR Fund (XLC): Focuses on telecommunications and media companies. Consumer Discretionary Select Sector SPDR Fund (XLY): Targets companies focused on non-essential goods and services such as luxury items, travel, and leisure. Consumer Staples Select Sector SPDR Fund (XLP): Concentrates on essential consumer goods and services like food, clothing, and personal products. Energy Select Sector SPDR Fund (XLE): Dedicated to the energy sector, focused on oil and natural gas. Financials Select Sector SPDR Fund (XLF): Encompasses banking, investment, and insurance industries. Health Care Select Sector SPDR Fund (XLV): Focuses on pharmaceuticals, healthcare equipment, and services. Industrials Select Sector SPDR Fund (XLI): Includes manufacturing, construction, and logistics firms. Materials Select Sector SPDR Fund (XLB): Covers the chemicals, construction materials, and packaging industries. Real Estate Select Sector SPDR Fund (XLRE): Targets commercial real estate services and REITs. Technology Select Sector SPDR Fund (XLK): Concentrates on the information technology, semiconductor, and electronics sectors. Utilities Select Sector SPDR Fund (XLU): Dedicated to electric and gas utility companies. By offering a straightforward and transparent approach to investing in specific sectors, Select Sector SPDR ETFs enable investors to adapt their investment strategies in response to changing market conditions. The Select Sector SPDR ETFs offer a focused approach to investment, allowing for detailed sector analysis and strategic portfolio management. As the financial landscape continues to evolve, these ETFs provide a valuable tool for investors looking to refine their investment strategies through sector-specific allocations. DISCLAIMER: This is a work of research and should not be taken as investment or financial advice. Therefore, Select Sector SPDRs or the publisher is not liable for any decision made based on the publication. About the Company: Select Sector SPDR ETFs offer flexibility and customization opportunities. Many investors have similar outlooks, but no two are exactly alike. Select Sector SPDR ETFs let investors select the sectors that best meet their investment goals. DISCLOSURES The S&P 500 Index is an unmanaged index of 500 common stocks that is generally considered representative of the U.S. stock market. The index is heavily weighted toward stocks with large market capitalizations and represents approximately two-thirds of the total market value of all domestic common stocks. The S&P 500 Index figures do not reflect any fees, expenses or taxes. An investor should consider investment objectives, risks, fees and expenses before investing. One may not invest directly in an index. Transparent ETFs provide daily disclosure of portfolio holdings and weightings All ETFs are subject to risk, including loss of principal. Sector ETF products are also subject to sector risk and nondiversification risk, which generally will result in greater price fluctuations than the overall market. Diversification does not eliminate risk. An investor should consider investment objectives, risks, charges and expenses carefully before investing. To obtain a prospectus, which contains this and other information, call 1-866-SECTOR-ETF (732-8673) or visit www.sectorspdrs.com. Read the prospectus carefully before investing. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is distributor for the Select Sector SPDR Trust. Media Contact: Company: Select Sector SPDRs Contact: Dan Dolan* Address: 1290 Broadway, Suite 1000, Denver, CO 80203 Country: United States Email: dan.dolan@sectorspdrs.com Website: https://www.sectorspdrs.com/ *Dan Dolan is a Registered Representative of ALPS Portfolio Solutions Distributor, Inc. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is the distributor for the Select Sector SPDR Trust. SEL007597 EXP 8/31/24 Contact Details Dan Dolan +1 203-935-8103 dan.dolan@sectorspdrs.com Company Website https://www.sectorspdrs.com/

June 24, 2024 05:00 AM Eastern Daylight Time

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FuelRod Launches Free Battery Swaps at Austin-Bergstrom International Airport

Fuel Rod

FuelRod, a leading provider of portable power solutions, today announced an exclusive promotion sponsored by Austin-Bergstrom International Airport (AUS). This groundbreaking initiative, which runs through November 30, allows travelers at AUS to swap their depleted FuelRod chargers for fresh ones at no cost. This marks the first promotion of its kind at any airport, highlighting FuelRod’s commitment to ensuring travelers have reliable access to power and a stress-free travel experience. Travelers passing through AUS can now enjoy the convenience of swapping their depleted FuelRods for fully charged ones up to 10 times per month, free of charge. This hassle-free process can be completed at any of the several FuelRod kiosks throughout the airport by simply selecting the “swap” button, entering a phone number, and exchanging the used rod for a fresh one. Phone numbers are collected to track the 10-use limit. For travelers who prefer not to provide a phone number, the standard swap fee of $1 applies. Austin-Bergstrom International Airport is the first airport to offer such a promotion, setting a new standard for passenger comfort and convenience. This collaboration with FuelRod reflects a shared commitment to keeping travelers charged and connected by ensuring a reliable portable power source for their devices. FuelRod aims for this promotion to inspire similar initiatives nationwide, bringing sustainable charging solutions to travelers across the country. “We are extremely proud of our partnership with Austin-Bergstrom International Airport and their support of our vision for easily accessible, eco-friendly charging for travelers on the go,” said Joe Yeagley, FuelRod Co-founder. “AUS, as the first airport to sponsor the FuelRod “Swap” service, exemplifies Texas hospitality and demonstrates their commitment to providing an elevated experience for their passengers.” About FuelRod FuelRod is a California-based company specializing in portable power solutions. The developer of the FuelRod kit, the first reusable, portable charging system, FuelRod allows you to charge your mobile device on the go and then recharge or swap it for a fresh one. With a growing network of kiosks nationwide, FuelRod ensures your devices stay powered virtually wherever you go. Learn more at fuel-rod.com. Contact Details Razor Sharp PR Ray Young +1 512-694-6097 ray@razorsharppr.com Company Website https://www.fuel-rod.com/

June 20, 2024 09:00 AM Central Daylight Time

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Collaboration between On and Verity – two pioneering Swiss brands – to transform supply chain operations with AI and robotics

Verity

On, a leading global sportswear brand, and Verity, a pioneering AI and robotics company, have announced a strategic collaboration to transform warehouse operations and optimize inventory management, ultimately enhancing supply chain efficiency and precision. On and Verity join forces, leveraging fleets of fully autonomous drones in warehouses to enable full operational visibility through smart, real-time inventory tracking, minimizing stockouts, misplacements, and shrinkage across the supply chain. This ensures flawless order fulfillment for retail and e-commerce. On is one of the fastest growing sportswear brands in history and seeks every technical advantage in its supply chain execution to support this growth. On identified Verity, renowned for its expertise in AI and robotics, as their preferred partner with in-depth technical expertise and a proven, intelligent and efficient system. Verity’s solution is used to perform millions of fully autonomous inventory checks each month in over 80 warehouses operated by different clients worldwide. This partnership delivers tangible business value by improving immediate product availability across On customer touchpoints—at physical stores and online—and maximizing successful order fulfillment by improving on-time and accurate deliveries. Verity clients see their operational issue rates reduced from 5-12% to less than 1%, significantly increasing their warehouses’ labor efficiency. By further digitizing On's supply chain, Verity strengthens its data accuracy and improves the quality and speed of decision-making. Already live at a US facility, Verity’s fleet of fully autonomous drones is scanning On products on a daily basis, ensuring full availability of stock for customer fulfillment. It is already improving key performance indicators (KPIs) and supporting On's objectives as a pioneer of new, more sustainable supply chains, by reducing CO2 emissions linked to warehousing: Verity clients observe a reduction of 1,000 tons of CO2 emissions per warehouse each year, on average. The collaboration’s goal is to explore new technology solutions to drive operational excellence and enhance inventory visibility, with On bringing Verity onboard with its 3PL partners. "We are excited to partner with Verity to transform our supply chain operations," said Caspar Coppetti, Co-Founder and Executive Co-Chairman at On. "Verity is a pioneering brand in the field of AI and robotics, and a perfect fit with On's values of harnessing innovation for the benefit of the customer experience. By leveraging innovative technological solutions, we aim to improve our operations' efficiency further, become a more sustainable brand, and take customer satisfaction to new heights. The collaboration of two pioneering Swiss brands can only mean an explosion of innovation!" "At Verity, we are dedicated to pushing the boundaries of AI and robotics to drive operational excellence," said Raffaello D’Andrea, Co-Founder and CEO at Verity. "Partnering with On, the most exciting sportswear brand in the market today, is a great opportunity to apply our shared commitment to leveraging technology to meet customer expectations. We share the same goals with On, in particular that of delivering an exceptional customer experience. This synergy is further amplified by our highly robust systems, boasting better than 99.99% reliability rates." Reflecting on two pioneering brands from Zurich, Switzerland, the collaboration between On and Verity underscores their shared DNA of using groundbreaking technology to deliver a superior customer experience. Both companies embrace the challenge and need for supply chain operational excellence to build customer excellence. About On On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fourteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On. On is present in more than 60 countries globally and engages with a digital community on www.on.com. About Verity For industries that rely on fast and efficient supply chains, Verity delivers AI-powered mobile intelligence, enabling complete operational visibility through fleets of fully autonomous drones. Verity's system is used to perform millions of fully autonomous inventory checks each month in more than 80 warehouses across the globe. The Verity team includes some of the top minds in the world of AI and robotics, supply chain, and drone technology. The result: Valuable insights that empower businesses to achieve greater operational efficiencies and build faster, smarter, and more sustainable supply chains. Contact Details Verity Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://verity.net/

June 13, 2024 08:00 AM Eastern Daylight Time

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NOVUS INK Advisors and Solidus Capital Group Team-up to Serve Growing Transatlantic Commercial Interests of Mid-Market Enterprises

NOVUS INK Advisors

NOVUS INK Advisors and Solidus Capital Group signed a services agreement today to provide integrated senior advisory and execution services to small-and mid-market enterprises amid thriving commercial interests between the United States and Europe. The two firms aim to accelerate client services by combining expertise and resources to support growth into new markets, encompassing management counsel, valuation, performance tracking, board advisory, marketing, communication, public and government affairs. The collaboration will enable NOVUS INK Advisors and Solidus Capital Group to meet the unique needs of global small-and mid-market enterprise clients operating across business-to-consumer, business-to-business, and business-to-government segments. The transatlantic economy is proving remarkably robust in the face of global economic and geopolitical disruptions. No two other regions in the world are as deeply integrated as the United States and Europe, according to the 2024 Transatlantic Economy Report from the U.S. Chamber of Commerce, AmCham EU, Johns Hopkins SAIS and the Transatlantic Leadership Network. The report states: "the $8.7 trillion transatlantic economy employs more than 16 million workers in mutually onshored jobs on both sides of the Atlantic. It is the largest and wealthiest market in the world, accounting for half of total global personal consumption and close to one-third of world GDP in purchasing power. Ties are solid in foreign direct investment, portfolio investment, banking claims, trade and affiliate sales in goods and services, digital links, energy, mutual R&D investment, patent cooperation, technology flows, and sales of knowledge-intensive services." The services agreement will be overseen by a committee chaired by Pia De Lima and Daniel Diaz, NOVUS INK Advisors' Managing Partners, and Andreas Dal Santo, Solidus Capital Group's Managing Director. NOVUS INK Advisors is based in Miami. Solidus Capital Group, affiliated with Atlantic Business Labs, is based in New York. NOVUS INK Advisors is a communication, public and government affairs lobbying firm. NOVUS INK Advisors' practice areas include Corporate, Band and Product Reputation, Business Strategy, Crisis and Reputation Risk, Financial Services, Investor Relations, Mergers & Acquisitions, Brand and Product Marketing Communications Strategy, and Public and Government Affairs. NOVUS INK Advisors is a registered lobbying firm. To learn more, visit: www.NovusInk.com. Solidus Capital Group specializes in management consulting, business valuation, and board advisory services for firms expanding into North America, Latin America, and Europe. It is spearheading an ecosystem of companies, consultants, and subject matter experts with experience from different industries and regions to support corporate and institutional clients' global strategies and growth into new markets. To learn more, visit www.solidus-capital.com. CONTACTS: NOVUS INK Advisors: client.services@NovusInk.com Solidus Capital Group: client.services@Solidus-Capital.com Contact Details NOVUS INK Advisors Client Services client.services@NovusInk.com Company Website https://www.novusink.com/about

June 11, 2024 09:30 AM Eastern Daylight Time

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Kevel Named to Newsweek’s List of the Top 100 Global Most Loved Workplaces for 2024

Kevel

Kevel has ranked #13 on Newsweek ’sTop 100 Global Most Loved Workplaces® list for 2024. This is the 2 nd annual Top 100 Global Most Loved Workplaces® list in collaboration with the Best Practice Institute (BPI), a leadership development and benchmark research company. The results were determined after surveying more than 2 million employees from businesses with workforces varying in size from 30 to more than 10,000. The list recognizes companies that put respect, caring, and appreciation for their employees at the center of their business model and, in doing so, have earned the loyalty and respect of the people who work for them. Why is Kevel most loved? Kevel is committed to creating a thriving and diverse community, and it doesn't just show up in their recruitment. By addressing feedback from specific groups, from BIPOC to LGBTQ+ to women, Kevel ensures everyone has the psychological safety to be their authentic selves in the workplace. And with all-staff annual retreats, an international remote-first culture and the opportunity to work on cutting-edge, innovative technology, what's not to love? “We pride ourselves on being a people-first organization where we encourage vulnerability, authenticity and transparency. We aim to build an environment where every employee feels respected, welcomed and heard. We provide autonomy and flexibility, and promote from within to ensure every employee has the opportunity to reach their full potential.” - Mike Kohn Chief People Officer, Kevel How positive workers feel about their future at the company, career achievement, how much employer values align with employee values, respect at all levels, and the level of collaboration at the firm were the five critical areas measured to gauge employee sentiment. In addition, areas such as inclusion, employee wellness, diversity, career development, and company leadership were identified and analyzed in relation to the five critical areas measured. “As workplaces continue to shift, it’s clearer than ever that fostering collaboration, embracing a positive outlook, and aligning values are essential. The companies celebrated on the 2024 Global Most Loved Workplaces® list truly embody these principles. They show us that by championing respect and team oriented outcomes, they’re not just building great workplaces, they’re shaping a brighter future for all.” - Nancy Cooper, Global Editor in Chief of Newsweek Methodology BPI measures five primary areas to determine how employees feel about where they work to create the Most Loved Workplaces® list: the level of collaboration at the workplace, how positive workers are about their future at the company, how much employer values align with employee values; respect at all levels and career achievement. In consultation with Newsweek editors, BPI also considered employee wellness, diversity, inclusion, career advancement, and other workplace and talent development initiatives. To identify the top 100 companies ranked in this Newsweek publication, companies were evaluated and scored as follows: 50 percent of the initial score was based on direct employee responses to BPI's proprietary Love of Workplace Index® assessment. Another 15 percent was derived from analysis of external public ratings from sites such as Comparably, Careerbliss, Glassdoor, Indeed, and Google. The final 35 percent came from BPI’s direct interviews and written responses from company officials. Newsweek then researched every company on the list to determine the final list of 100 companies and their rankings. To view Kevel’s ranking and the full list, visit the Global Most Loved Workplaces® 2024 page. To learn more about the Most Loved Workplace certification, visit ​​ https://mostlovedworkplace.com/ and the Best Practice Institute, visit bestpracticeinstitute.org. About Kevel Kevel powers innovative, flexible ad tech infrastructure APIs that fuel its ad serving solutions. It’s unique offering empowers multi-brand retailers to launch differentiated retail media networks that improve the shopper experience while maintaining total control of their first-party data. Kevel believes that every digital retailer should have the capability to scale their own distinct ad platform, just like big tech players like Amazon. Customers like Edmunds, Klarna, Delivery Hero, Leroy Merlin, Slickdeals, and other leading retailers and marketplaces all launched their own retail media network with Kevel. The company has garnered numerous accolades, most recently earning recognition as one of the leading 100 innovative tech start-ups driving the future of brand-to-consumer in 2023 and awarded the MarTech Breakthrough Award for best overall ad tech company in 2022. Learn more at www.kevel.com Contact Details Kevel Jennifer Choo Director of Marketing +1 973-343-8819 jchoo@kevel.com

June 06, 2024 09:58 AM Eastern Daylight Time

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Black Radiance Launches Beautyverse App as First Step into Beauty Tech Space

Black Radiance

Black Radiance, one of the first inclusive beauty brands, is excited to launch its first augmented reality app, Beyond Radiant. Available now in all app stores, Beyond Radiant empowers women of color with the confidence to be their best selves by seeing the unlimited possibilities in the avatars. Beyond Radiant stands at the intersection of augmented reality technology, beauty, and empowerment. Unlike traditional beauty apps that focus solely on makeup application, Beyond Radiant offers an immersive experience surrounding four diverse avatars, each with unique personalities and professions, to inspire women of color and foster a community of confident, empowered women who see themselves in the achievements and aspirations of the app’s avatar. “Black Radiance has always stood on the cutting-edge of the intersection between beauty and race,” said Sherry West, Brand Marketing Manager at Black Radiance. “We know the way of the future is to embrace technology in new and unique ways, especially with the increasing presence of AI in the beauty industry. We’re excited to step into the future in an inclusive way that holds true to Black Radiance’s long-standing mission of empowering women of color.” Beyond Radiant Augmented Reality avatars are inspired by history-making women who have blazed new paths for Black women, like NASA Astronaut Jessica Watkins, and record-breaking ice skater Starr Andrews. Jessica Watkins is the first Black woman to complete an International Space Station long-term mission, while Starr Andrews is the first African American woman to win a Grand Prix medal in the singles discipline. The dedication, creativity, imagination, and fortitude of these women can be seen in the four avatars: The Boss Babe, The Champ, The Content Creator, and The Innovator. “In a world where beauty standards often feel limiting, Black Radiance dares to redefine what beauty can mean for women of color,” said K. Parris MacDonald, Vice President of Marketing at Black Radiance. “The Beyond Radiant App feels like a natural progression to further offering space to women of color to be their authentic selves and see themselves reflected in the narratives of achievement and success.” The Beyond Radiant app is available to download in all app stores now and at www.blackradiancebeauty.com. For more information and updates, visit www.blackradiancebeauty.com/beyondradiant and follow @blackradiancebeauty on social media. Hi-res images and interviews are available upon request. About Black Radiance: For over 30 years, Black Radiance® has recognized, represented, and celebrated the diversity of darker complexions by offering affordable, high-quality cosmetics with uncompromising color, trusted coverage, and formula innovation. Black Radiance empowers and inspires women of color through cosmetics, beauty, and lifestyles. Our mission – to enable Black women worldwide to be even more beautiful. We promise to create both products and experiences that encourage women of color worldwide to embrace, enhance, define, and love their shade of beauty. Contact Details Cami Carlson camryn@six-one.com

June 06, 2024 08:03 AM Eastern Daylight Time

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Introducing the SIGMA 28-45mm F1.8 DG DN | Art, the First Full-Frame F1.8 Zoom Lens for Mirrorless Camera Systems

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the SIGMA 28-45mm F1.8 DG DN | Art lens. This is the world's first zoom lens with a constant F1.8 aperture for full-frame mirrorless camera systems. Available for Sony E-mount and L-Mount, this new wide-to-standard zoom spans several popular focal lengths from 28mm to 45mm, with image quality comparable to prime lenses. The SIGMA 28-45mm F1.8 DG DN | Art was developed as a full-frame successor to the SIGMA 18-35mm F1.8 DC HSM | Art (for APS-C DSLR cameras), which in 2013 became the first lens in the world to achieve F1.8 throughout the entire zoom range. While offering the convenience of a zoom, this new lens does not compromise on optical performance. By effectively arranging 3 aspherical lens elements and 5 SLD glass elements, this lens suppresses various aberrations and achieves performance comparable to single focal length lenses, even surpassing the SIGMA 24mm F1.4 DG DN | Art and SIGMA 50mm F1.4 DG DN | Art, which have an established reputation for their optical quality. In particular, the 28-45mm F1.8 DG DN | Art focuses on suppressing axial chromatic aberration, which is often noticeable in large-aperture lenses, to achieve images with minimal coloration on both the focus plane and bokeh, and to demonstrate high optical performance from open aperture. The minimum focusing distance is 30cm (11.8 inches) throughout the entire range, and the maximum magnification ratio of 1:4 is achieved at the 45mm focal length. Featuring internal zoom and HLA (High-response Linear Actuator) autofocus, and an optical design that minimizes focus breathing, the SIGMA 28-45mm F1.8 DG DN | Art is well-suited for video work, including gimbal setups, thanks to its balanced design. The click/de-click switch and lockable aperture ring are designed to suit a variety of personal capture preferences, and the dust- and splash-resistant design also makes it suitable for shooting stills and video out in the elements. The SIGMA 28-45mm F1.8 DG DN | Art lens will be available for $1,349 through authorized retailers in the US in late June 2024. Learn more at the SIGMA America website: https://www.sigmaphoto.com/28-45mm-f1-8-dg-dn-a Exclusively for mirrorless cameras | Compatible with full-frame cameras A | Art SIGMA 28-45mm F1.8 DG DN | Art The world's first* F1.8 full-frame mirrorless zoom. *as of June 2024 by SIGMA The world's first* full-frame, F1.8 maximum aperture zoom lens Excellent optical performance comparable to that of a prime lens High-speed AF and innovative features Supplied accessories: CASE, LENS HOOD LH878-06, FRONT CAP LCF-82 III, REAR CAP LCR Available mounts: L-Mount, Sony E-mount Launch date: June 20, 2024 * Product appearance and specifications are subject to change. * This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG. #SIGMA #SIGMA2845mmF18Art #SIGMAArt #SIGMAArtZoom #SIGMADGDN The SIGMA 28-45mm F1.8 DG DN | Art is the world's first full-frame zoom lens with a constant maximum aperture of F1.8, delivering sharpness and clarity comparable to that of a prime lens. Already the pioneer of unique, large-aperture zoom lenses including the SIGMA 18-35mm F1.8 DC HSM | Art and the SIGMA 24-35mm F2 DG HSM | Art, SIGMA introduces another fast, portable and versatile tool to its Art lineup. In addition to its unprecedented brightness, the SIGMA 28-45mm F1.8 DG DN | Art delivers sharpness and clarity comparable to that of a prime lens throughout its entire zoom range. Also equipped with fast and precise AF and superior operability, this innovative optic turns a new page in the history of zoom lenses and their creative possibilities. It is a lens that will inspire full-frame filmmakers, while bringing unparalleled versatility to stills photographers. * As of June 2024 by SIGMA [Key Features] 1. The world's first* full-frame, F1.8 maximum aperture zoom lens SIGMA has successfully developed the world's first full-frame zoom lens with a maximum aperture of F1.8. The SIGMA 28-45mm F1.8 DG DN | Art incorporates an inner zoom mechanism, a minimum focusing distance of 30cm across the entire zoom range, and a filter size of φ82mm. Despite its advanced feature-set, the lens weighs less than 1kg, making it a portable and versatile option for either hand-held shooting or a gimbal setup. Constant maximum aperture of F1.8 Once a privilege reserved only for prime lenses, the maximum F1.8 aperture allows full-frame camera users to expose hand-held in low light and produce beautiful bokeh, while enjoying the flexibility of a zoom. This unique optical achievement has been created through SIGMA's accumulated optical design experience and advanced production technology at the company's sole production base in Aizu, Japan. Practical and stable inner zoom Employing an inner zoom mechanism, the overall length of the lens remains constant when the focal length or focus distance changes. This means the lens is easy to use when shooting hand-held, highly stable when mounted on a tripod or gimbal, and more resistant to dust and water contamination. Consistent close focus The minimum focusing distance is a constant 30cm across the entire zoom range, with a maximum magnification ratio of 1:4 at the telephoto end, providing excellent close-up shooting capabilities. As well as offering precise focus in confined spaces, the lens can therefore be used close to a subject without affecting sharpness when using the zoom. Premium build at a lighter weight By rights, such a fast zoom should be big and heavy, but while the lens's rigidity and durability protect its sophisticated optical design, this is achieved at a weight of less than 1kg. What's more, this reliable photographic tool uses a versatile filter size of φ82mm, meaning no compromise in portability or convenience. 2. Excellent optical performance comparable to that of a prime lens With each optical aberration meticulously corrected throughout the zoom range, the SIGMA 28-45mm F1.8 DG DN | Art rivals prime lenses for clarity and definition. Thanks to its advanced coatings, the lens produces clear images, even in backlit environments, while focus breathing is thoroughly suppressed, bringing expressive power to filmmakers and photographers. The pinnacle of optical quality in a zoom Through the effective arrangement of 5 SLD elements and 3 aspherical elements, aberrations are rigorously corrected. Axial chromatic aberration, which is particularly noticeable with large-aperture lenses, has been thoroughly suppressed, and the lens delivers clear images with minimal coloration, from sharply focused details to large, smooth bokeh. Suppression of focus breathing When using regular lenses, the angle-of-view can change as focus moves from near to far, affecting precise composition. With the SIGMA 28-45mm F1.8 DG DN | Art this focus breathing is suppressed, enabling natural focus pulls when shooting video. Minimal flare and ghosting Flare and ghosting, which reduce image quality, have been largely eliminated using advanced simulation technology, ensuring the lens renders rich, high-contrast results in all conditions. In addition, in order to keep flare and ghosting to a minimum, the lens uses SIGMA's Nano Porous Coating and Super Multi-Layer Coating, producing superior resistance to backlighting and enabling clear, saturated images in all lighting conditions. 3. High-speed AF speed and innovative features The SIGMA 28-45mm F1.8 DG DN | Art delivers a range of professional features as impressive as its outstanding optical performance. With high-speed and adaptable AF, a durable weather-resistant structure, a de-clickable aperture ring, smooth manual focusing and on-barrel AFL buttons, all features combine to create a versatile photographic tool capable of responding to any situation. Faster focus with a linear motor The lens's AF mechanism uses an HLA (High-response Linear Actuator) to combine accelerated focusing speed with exquisite precision. And because the motor is near-silent it allows video recording without noise. Precise and comfortable manual focusing To deliver delicate and accurate manual focus, the lens employs a bi-wire driven focus ring with optimum torque setting, high resolution and an adjustable rotation angle between 90° and 720°*. This allows filmmakers to pull focus with organic smoothness, and photographers to focus manually with outstanding accuracy. * Only for L-Mount, and with compatible cameras. Aperture ring refinements The lens is equipped with an aperture ring as well as an aperture ring click switch and an aperture ring lock switch, allowing for aperture operation suitable for various shooting situations. Equipped with two AFL buttons Located on the side and on top of the barrel, two customizable* AFL buttons can be easily reached in either horizontal or vertical shooting positions. * Assignment of functions is limited to supported cameras and assignable functions vary depending on the camera. Built to withstand the elements In addition to a dust- and splash-resistant body*, the frontmost surface of the lens is coated with a water- and oil-repellent coating so that it can be used safely even in harsh outdoor environments. * The product is designed to be dust- and splash-resistant but is not waterproof. When using the lens near water, etc., take care not to allow large amounts of water to splash on it. If water gets inside the lens, it may cause a major malfunction and render the lens unrepairable. Includes locking petal-type hood A petal-type hood is included to shield the lens from light. It has a locking mechanism for secure attachment and can be reversed for easier storage. [ Additional Features ] Lens construction: 18 elements in 15 groups (5 SLD, 3 aspherical elements) Inner zoom Inner focus system High-speed AF HLA (High-response Linear Actuator) Compatible with Lens Aberration Correction * Only cameras that are compatible with the function are allowed to use this function. Also, the items that can be corrected may vary depending on the camera, or automatic correction may be performed. * On a camera that allows selecting ON/OFF for lens aberration correction, set the various aberration corrections to ON (AUTO) from the camera menu. Supports DMF and AF+MF Compatible with AF assist (for Sony E-mount only) Nano Porous Coating Super Multi-Layer Coating Water- and Oil-Repellent Coating (front element) Aperture ring Aperture ring click switch Aperture ring lock switch AFL button (2 locations) * Assignment of functions is limited to supported cameras and assignable functions vary depending on the camera. Focus Mode switch Support for switching between linear and non-linear focus ring settings (for L-mount only) * Only cameras that are compatible with the system are allowed to use the system. Dust- and Splash-Resistant Structure * The product is designed to be dust- and splash-resistant but is not waterproof. Take care not to allow large amounts of water to splash on the lens. If water gets inside the lens, it may cause a major malfunction and render the lens unrepairable. Petal-type hood with lock LH878-06 Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 11-blade rounded diaphragm High-precision, durable brass bayonet mount Mount Conversion Service available "Made in Aizu, Japan" craftsmanship [ Key Specifications ] The following specifications are for L-Mount. Lens Construction: 18 elements in 15 groups (5 SLD, 3 aspherical elements) Angle of view: 75.4 - 51.3° Number of diaphragm blades: 11 (rounded diaphragm) Minimum aperture: F16 Minimum focusing distance: 30cm / 11.9 in. Maximum magnification ratio: 1:4 at 45mm Filter size: 82mm Dimensions (Max. Diam. x Length): 87.8 x 151.4mm / 3.5 x 6.0 in. Weight: 960g / 33.9 oz. [ Product Barcode ] Product Name Barcode L-Mount: 0085126 612696 Sony E-mount: 0085126 612658 [ Accessories: Supplied ] LENS HOOD LH878-06: 0085126 941444 FRONT CAP LCF-82 III: 0085126 930028 REAR CAP LCR II (for L-Mount): 0085126 937256 REAR CAP LCR II (for Sony E-mount): 0085126 929879 [ Accessories: Optional ] SIGMA USB DOCK UD-11 for L-Mount: 0085126 878696 SIGMA WR CERAMIC PROTECTOR 82mm: 0085126 931834 SIGMA WR PROTECTOR 82mm: 0085126 930974 SIGMA PROTECTOR 82mm: 0085126 931100 SIGMA WR UV FILTER 82mm: 0085126 930714 SIGMA WR CIRCULAR PL FILTER 82mm: 0085126 930844 [ Information ] SIGMA Corporation: https://www.sigma-global.com/ SIGMA Global Network: https://www.sigma-global.com/en/corporate/world-network/ Product Information: https://www.sigma-global.com/en/lenses/a024_28_45_18/ [ About SIGMA Corporation ] Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Fujifilm, Leica, Nikon, Olympus, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA Cine lenses meet the needs of advanced 6k and 8k cinema production. Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with dozens of award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more users can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease. For more information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog. Follow SIGMA America (Photo): Facebook | Twitter | Instagram Follow SIGMA Ameica (Cine): Facebook | Twitter | Instagram Contact Details SIGMA Corporation of America Jack Howard +1 631-201-7381 sigma.pr@sigmaphoto.com SDDPR Stacey Doss stacey@sddpr.com Company Website https://www.sigmaphoto.com/

June 03, 2024 08:00 AM Eastern Daylight Time

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