News Hub | News Direct

Lifestyle

Beverage: Coffee/Tea/Non-Alcoholic Beverage: Spirits/Beer/Wine Casino/Gaming Fashion Food/Cooking/Baking Health & Fitness Home Goods Hospitality Leisure Activities & Hobbies Parenting Pets Photography Seniors Travel & Tourism
Article thumbnail News Release

NextFerm Technologies announces a strategic manufacturing agreement for the production of ProteVin™, its vegan protein, with a subcontractor in Europe

NextFerm Technologies Ltd.

The commissioning of the plant will be completed in the second half of 2023 with an annual production capacity of about $10M, with future expansion capacity to tens of millions of dollars per year The subcontractor will bear the costs of constructing the plant’s building and will provide all infrastructure and production services as well as the baker’s yeast necessary to produce ProteVin™. The company will bear the costs of purchasing and installing the equipment necessary for production The product was launched to several customers and the company has a wide range of food and dietary supplement companies including global companies, who are examining the integration of ProteVin™ in a variety of alternative products (Yokneam Illit, September 8, 2022) – NextFerm Technologies Ltd. (TASE:NXFR), a food-tech company developing ProteVin™, a vegan, fermentation-based, non-GMO protein alternative and other innovative yeast-based nutrients, announced today a strategic manufacturing agreement for the production of ProteVin™ with a subcontractor in the Balkan region in Europe. This marks the achievement of the company’s third strategic milestone (out of five) set for 2022. According to the agreement, the manufacturing plant will enable, at first stage, the production of ProteVin™ with an annual capacity of up to $10M starting the second half of 2023. The plant commissioning plan enables a future expansion of the capacity to tens millions of dollars. This plant is expected to replace the current pilot production plant in GFR Canada. The subcontractor will establish the plant and will provide the production services as well as the baker’s yeast necessary to produce ProteVin™. The company will bear the costs of purchasing and installing the equipment necessary for production. The Company estimates that the necessary investment needed for the completion of the manufacturing plant and reaching the above mentioned capacity will be approximately $6M. The main equipment needed for the plant was already ordered. The agreement relates only for production services and doesn’t include IP transfer to the subcontractor. Boaz Noy, Chief Executive Officer of NextFerm, said: "This manufacturing agreement for the production of our vegan protein is an important milestone for our Company and represents the transition into an industrial company in the field of alternative proteins. The plant was designed in a way that would allow investment in the production capacity in accordance with the increase in demands. ProteVin™ is the only alternative protein on the market today with a neutral taste and an animal-like nutritional value, and we believe it will become a leading solution in the global alternative protein industry.” About NextFerm Technologies NextFerm Technologies, traded on the Tel Aviv Stock Exchange (TASE:NXFR) is a food-tech company engaged in the research, development, manufacturing and marketing of innovative, functional and vegan yeast-derived, non-GMO protein alternatives for various applications in the food and food supplement markets and the growing market for animal-derived protein alternatives. NextFerm's flagship product is ProteVin™, a vegan, yeast-derived protein with animal-like nutritional value (Amino acid profile BCAA=21%, Leucine=9%, EAA=53% and high digestibility PDCAAS=1) and a neutral flavor. ProteVin™ is designed for a variety of categories in the alternative protein market, which is estimated at USD 20 billion in terms of final products and at USD 3.5 billion in terms of raw materials with an annual growth rate of above 20%, including milk and dairy substitutes, meat substitutes and additional categories such as infant nutrition, adult nutrition, and sports nutrition. Another product currently being sold is Astaferm®, an innovative astaxanthin-based antioxidant derived from yeast that has been sold in the US since the end of 2020 through well-established and leading brands in the food supplement market in the US. In July 2021, the Company received Regulatory marketing approval in Canada. The company has additional products which have been licensed to Lallemand, a global giant focused on yeast. For more information, visit the NextFerm website at: www.nextferm.com Legal Notice Regarding Forward-Looking Statements This announcement also includes forecasts, projections, assessments, estimates and other information which refer to future events and matters, the realization of which is uncertain and not exclusively under the Company’s control (forward-looking information). The main facts and data used to support this information are facts and data regarding the current position of the Company and its businesses (including the scope of sales and levels of profitability, manpower, commercial engagements and more), facts and data regarding the current global position of the Company’s operating segments (including industry-specific financial developments, environmental regulatory developments, the competitive environment, technological developments, the reinsurance market and more), and macro-economic facts and data (including the economic situation both in Israel and around the world, yields in the capital markets, social and state developments and more), all as known by the Company when publishing this announcement. The forward-looking information included above in this announcement is significantly based upon, in addition to the existing information held by the Company, on the Company’s current assessments and expectations of future developments vis-a-vis each one of the aforementioned parameters, and the interconnectedness of each one of these developments. The Company has no certainty that its forecasts and assessments will indeed eventuate, and the Company’s operating results may be materially different than the results assessed or implicit based on that set forth above, inter alia, as a result of a change in any of the aforementioned factors. Contact Details Investor and Media Contact Meirav Gomeh-Bauer +972 54-476-4979 meirav@bauerg.com Company Website https://www.nextferm.com/

September 08, 2022 09:00 AM Eastern Daylight Time

Article thumbnail News Release

Taitung Art Museum Enhanced! The 2022 Nanhui Art Project Exhibition Launches and Is Sure to Amaze!

Taitung County Government

TAITUNG COUNTY, TAIWAN - Media OutReach - 8 September 2022 - The 2022 Nanhui Art Project: Art Sproutland officially makes its annual debut in August. The event is coming to all of the tribes of Taitung in Taimali, Jinfeng, Dawu and Daren. Eight works of art are making their way to the nooks and crannies sprinkled throughout the South Link Highway. Glimmering Pavillion, one of the pieces of art, created by Taiwanese artist Eric Chen, is a transformation of the old abandoned Daxi Elementary bus shelter using iridescent cellophane. The transformation is a reflection of Taitung’s bright sunshine and adolescent imagination. Glimmering Pavilion Location: Taimali Township Daxi Elementary Bus Shelter Taiwanese Artist: Eric Chen Taitung County Magistrate April Yao said Taitung is stunning. It’s not necessary to embellish its natural beauty. Taitung’s prowess unfolds before our very eyes when witnessing the unity of our local culture, land and nature. As such, in the makings of Taitung, the form our art takes, does not conform. The entire county—the ocean and mountains that surround us—will be seen as one big art gallery as we again hold the Nanhui Art Project this year. Event Info: 2022 Nanhui Art Project: Art Sproutland Where: The four townships of the South Link: Taimali, Jinfeng, Dawu, Daren Please follow The Nanhui Art Project Socials for the most up-to-date info: Facebook: https://www.facebook.com/NanhuiArtProject IG: https://www.instagram.com/nanhui_art/ YouTube: https://www.youtube.com/channel/UCjG-AD_pnnna0K5zJICqNhg Contact Details Taitung County Government Lee Cheng Han v5053@taitung.gov.tw

September 08, 2022 09:00 AM Eastern Daylight Time

Image
Article thumbnail News Release

Playmaker Names No House Advantage Exclusive DFS Partner for 2022 NFL Season

Playmaker

Playmaker, a leading social media sports and entertainment content platform, has named emerging fantasy sports platform No House Advantage (NHA) as its exclusive DFS partner for the 2022 NFL season. Over the course of the season, NHA will be integrated within Playmaker’s extensive NFL coverage on key channels such as @playmaker (3.2M followers) and @playamkerbetting (453K followers) ranging from studio content, its creator house, live events and more. “We understand just how valuable the fantasy football space is for our followers, and view our partnership with No House Advantage as yet another medium to escalate the audience’s entire NFL viewing experience,” said James S. Caricato, Playmaker’s Head of Betting. “Brokering this kind of partnership with a brand like No House Advantage helps keep our followers engaged all season long, presenting a no-brainer opportunity for both parties.” In conjunction with the partnership, NHA will serve as the presenting sponsor of Playmaker’s free-to-play "Dumpster Diving" game. The weekly game offers a spin on classic fantasy football, where players attempt to build the worst possible lineup in an effort to win cash and prizes as well as NHA bonuses. Additionally, prominent sports influencer Dockery will be working with Playmaker and NHA exclusively. Dockery carries 4.8M followers across Instagram, YouTube and TikTok, and will be producing NFL content all season long, promoting NHA’s unique approach to fantasy football and DFS. “Knowing the level of engagement Playmaker yields from its audience, we are thrilled to once again partner up for the NFL Season,” said NHA Founder/CEO Kevin Koeppel. “We expect our distinctive offerings to resonate with Playmaker’s following, and welcome the opportunity to enhance such a large audience’s NFL season.” About Playmaker Playmaker is a new-age media, talent & merchandise company, owning over 40 million followers across social media, 50+ athletes under management and more than 20 shows on Snap Discover. Verticals include sports, betting, entertainment, basketball and esports. About No House Advantage No House Advantage is changing the game by offering the most dynamic fantasy sports platform available today. Offerings include PICK ‘EM contests versus other people for a shot at winning cash prizes every day, as well as VS THE HOUSE for a chance at 20X their money. Offerings expand across NFL, NBA, MLB, PGA and NASCAR as well as MMA, soccer and esports. Contact Details Alex Shapiro +1 732-770-9395 ashapiro@hotpaperlantern.com

September 08, 2022 09:00 AM Eastern Daylight Time

Article thumbnail News Release

Making Homes Safer Through Technology Is Becoming A Reality

SKYX Platforms Corp.

Did you remember to test and change your smoke alarm battery this month? How about last month? Last quarter? Have a problem with your home's security camera connecting to WiFI? We all have such safety-oriented technologies spread throughout our homes and properties, but what if these products were all concentrated in one smart sensor conveniently and centrally located in your house at the optimum location in the center of the room on the ceiling? That’s the aim of home-tech companies like Florida-based SKYX Platforms Corp. (NASDAQ: SKYX), which is on a mission to make homes and properties as safe as possible using advanced technology. Just as electricity is standard in many homes, SKYX Platforms will make our homes and buildings become safe and smart – with its advanced second-generation safety products equally standard in residences and other properties like hotels. One Step At A Time SKYX Platforms is launching its first-generation Plug & Play Smart Home Automation product where light fixtures, ceiling fans, and plugs can be concentrated in one simple ceiling fixture. The Plug & Play Smart product, based on its safety aspects, was accepted into the United States National Electric Code (NEC), as a standard for home safety. The company reports that the addition of its smart product into the NEC is the most significant update made to the NEC code in 40 years after the organization changed the definition of the receptacle in its Code Book to include the company’s Sky Receptacle product. Mark Earley, the former head of the NEC, has joined the company as the Chairman of its code team after his retirement after 35 years at the helm of the NEC. While advanced technology is key to ensuring greater conveniences with smart home safety products, the primary focus is increased safety in homes and buildings. On average, over 32,000 home fires in the U.S. are caused annually by lighting products, causing 430 deaths a year, according to data from the National Fire Protection Association. "We believe that our patented smart-safe platform technologies will revolutionize the smart home and lighting industries by saving lives, time and cost.” SKYX Platforms Founder Rani Kohen said. “Our platform technology will significantly enhance all-around home safety as well as smart home capabilities while fulfilling our mission to make homes and buildings become smart and safe as the new standard.” SKYX Platforms, which has over 60 patents issued and pending globally and more than 10 trademarks granted, has entered into agreements with General Electric Co. (NYSE: GE) for GE to allow the use of its name and logo on some of SKYX Platforms products and for GE to license SKYX Platforms products and intellectual property to other manufacturers. Other major smart home product companies include Universal Electronics Inc. (NASDAQ: UEIC), Orion Energy Systems, Inc. (NASDAQ: OESX) (Orion Lighting), and Johnson Controls (NYSE: JCI) As electricity is a standard in every home and building, our mission is to make homes and buildings become safe-advanced and smart as the standard. SKYX Platforms Corp. (NASDAQ:SKYX) has a series of highly disruptive advanced-safe-smart platform technologies, with over 60 U.S. and global patents and patent pending applications. Our technologies place an emphasis on high quality and ease of use, while significantly enhancing both safety and lifestyle in homes and buildings. We believe that our products are a necessity in every room in both homes and other buildings in the U.S. and globally. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details TraDigital IR- Camille Baptiste camille@tradigitalir.com Company Website http://www.skyplug.com/

September 08, 2022 08:55 AM Eastern Daylight Time

Article thumbnail News Release

Biocidin Botanicals™ Launches Dentalcidin® Oral Care System, the First Dentaceutical™ Solution for Oral Microbiome Health

Biocidin Botanicals

Biocidin Botanicals ™, a pioneer in botanical supplements and microbiome health, announced today the launch of its two-step Dentalcidin ® Oral Care System. The system consists of the company’s reformulated and repackaged Dentalcidin® Oral Microbiome Toothpaste along with its Dentalcidin® LS Liposomal Rinse. Combining the toothpaste and oral rinse into a two-step system ensures comprehensive health benefits for customers. It also recognizes the science-backed connection between the oral microbiome and whole-body health. ( Learn more ) “We’re excited to take what we’ve learned over the past 30-plus years about microbiome health and apply it to the things we use every day, like toothpaste and mouth rinse,” said Rachel Fresco, L.Ac., Ph.D., Biocidin Botanicals’ Founder and Formulator. “Research continues to confirm that whole-body health starts in the mouth. These products are more than just toothpaste and mouthwash. We’ve coined a new term for it. They’re “Dentaceuticals ™” – natural dental formulations that improve the health of teeth and gums and ultimately support whole-body wellness. When used together, these products provide incredible health support!” Dentalcidin Oral Microbiome Toothpaste® has been available for several years. In response to customer feedback and keeping with the company’s sustainability goals, Biocidin Botanicals reformulated and repackaged the toothpaste this year, a decision that reflects its commitment to both people and planet. “As a company, we believe our choices matter,” Fresco said. “We care about our customers and listen to them. We also constantly evaluate our impact on the planet. That’s why we made the decision to reformulate the toothpaste to be 100% plant-based and to deliver it in a sleek, stand-up tube that is 100% recyclable. It’s easier to use and easier on the planet.” Both products in the Dentalcidin® Oral Care System are powered by the 18 botanical extracts and essential oils in Biocidin®, the company’s broad-spectrum, legacy formula. This clinically effective, evidence-based proprietary blend has been trusted by health professionals for over 32 years. Great Smokies Diagnostic Laboratories (now Genova Diagnostics) called it one of the most potent natural formulations they’ve ever analyzed. With other select botanicals providing added synergy and benefits, the entire system relies on a 100% natural, plant-based, and chemical-free ingredient list to give practitioners and consumers robust health benefits derived from the best botanical sources. The Dentalcidin® Oral Care System delivers the results usually associated with toothpaste and an oral rinse. It whitens teeth, freshens breath, and is gentle enough for sensitive teeth. But thanks to Biocidin Botanicals’ commitment to putting “Serious Science Behind Every Smile™,” its benefits go far beyond. Comprehensive university research, case studies, rigorous testing, and innovative formulation processes have resulted in a system with unique health benefits. The Dentalcidin® Oral Care System: Assists in removing oral biofilms (plaque) Utilizes liposomal technology for deeper penetration in the periodontal area* Supports gum and gingival health with targeted ingredients such as CoQ10, quercetin, clove, and myrrh* Provides tissue-soothing activity* Supports oral microbiome balance for whole-body health* Keeps teeth feeling clean and smooth all-day “This system really demonstrates the power of botanicals to support a balanced oral microbiome,” Fresco said. “Because oral health directly impacts systemic health, a balanced oral microbiome also supports whole-body health, including cognitive, respiratory, cardiovascular, gastrointestinal, and joint health. But the reverse is also true. Poor oral health impacts more than just your mouth. That motivated us to develop something uniquely powerful, an innovative Dentaceutical solution.” Dentists, dental hygienists, and integrative and functional practitioners recommend Dentalcidin® toothpaste and oral rinse. Functional dentist Dr. Ariana Ebrahimian says of the products, “I highly recommend Biocidin Botanicals’ oral care products to my patients and use the liposomal rinse in our scaling procedures. They are incredibly effective at busting up harmful biofilms in the mouth and rebalancing the oral microbiome without the harsh side effects of chemicals.” The launch of Biocidin Botanicals’ Dentalcidin™ Oral Care System is a true breakthrough in oral care, bolstering the company’s position as a thought leader and innovator in the botanical supplements space. ABOUT BIOCIDIN BOTANICALS ™ Biocidin Botanicals™ is a leader in botanical supplements and a pioneer in microbiome health. Its legacy broad-spectrum botanical blend Biocidin® was formulated in 1989 in response to challenging health conditions related to microbial imbalances. More than 30 years later, the company offers a curated line of targeted support products to boost patient health. Healthcare practitioners have utilized these clinically effective, evidence-based products for over three decades to help millions of patients achieve vibrant health and wellness. Biocidin Botanicals™ will continue to lead the way in functional and integrative medicine through its plant-powered products. Visit their website at www.biocidin.com or check them out on Instagram or LinkedIn for more information. Contact Details Biocidin Botanicals Susan Fecko +1 307-690-8381 sfecko@blackdogstudiopr.com Company Website https://biocidin.com/

September 08, 2022 08:30 AM Eastern Daylight Time

Image
Article thumbnail News Release

FutureTrack® by Union Savings Bank, a Goal-Based Planning Service Offers Unique Combination of Personal Coaching, Financial Insights and Digital Tools

Union Savings Bank

Union Savings Bank, a Danbury, Conn.-based community bank, announces the availability of “FutureTrack® by Union Savings Bank,” a goal-based planning service for customers. The program is designed to help customers achieve a variety of life goals – home ownership, starting a family, college planning, saving and budgeting, retirement and more – through one-on-one support with personal FutureTrack coaches and on-going financial insights and digital tools for managing finances. “We know people have diverse financial goals at varying stages of life, and each person defines success differently. But going it alone can be daunting,” said Rick Judd, USB’s Executive Vice President overseeing FutureTrack. “FutureTrack is an opportunity for people to finally feel like they are not tackling financial decisions on their own. Our FutureTrack coaches will help guide people so they can tackle life goals one at a time, building financial habits that will help them throughout their financial journey.” Judd also stated that with inflation rising and recent studies showing that nearly two-thirds of Americans are considered financially unhealthy, FutureTrack is more important than ever. The first step with FutureTrack (click to view:15 videos) is to book an appointment with the FutureTrack team for an assessment. A FutureTrack coach will ask questions about the person’s current financial situation, future goals, both short- and long-term. From there, the coach and “FutureTracker” set a plan on how to achieve those goals. The FutureTrackers will then receive frequent check-ins, educational materials, and recommendations to support them on their unique financial journey. To book an appointment, people can visit any USB branch, book an appointment online, or call the Customer Service Center at 866-872-1866. To become a “FutureTracker” and receive ongoing support, a relationship with USB is required, which enables the customer to take full advantage of the digital tools. Judd also explained that FutureTrack provides the perfect combination of human and technological support that people desire. “Access to ongoing coaching with an assigned FutureTrack coach with regular check-ins, our artificial intelligence (AI) tool like Spending Insights that help monitor spending habits, and USB Round-Up that enables customers to round up USB debit card purchases and automatically move that money into a savings account, plus educational information – all work together to help customers achieve their goals. We know there is a significant need for this kind of service based on industry research and feedback from our customers, and we don’t believe there’s anything quite like FutureTrack in the local community bank space.” According to Forbes “Most consumers are ’goal-oriented’ and focused on long-term savings goals. When it comes to those goals…people are hungry for more help reaching them and personalized advice at key moments. Increasingly, that help could come from artificial intelligence. A recent Accenture survey of North American banking customers discovered 46 percent are willing to use ‘robo-advice,’ 40 percent would consider switching banks to get more personalized service, and 39 percent said they want their financial institution to provide ‘actionable financial advice on a proactive, real-time basis.’” Judd adds, “This is not a one-and-done program ─ it is an ongoing understanding of the customer and their financial goals. FutureTrack is here for our customers throughout their journey, no matter the changes along the way.” In terms of the certified coaches, there are currently 23 Union Savings Bank FutureTrack coaches, and the Bank has more currently going through the certification process. The plan is to add more coaches on an on-going basis, as well. Each coach has completed extensive training through BVS Performance Solutions, a leading financial training company. The coaches are also trained to help customers navigate the various products and services Union Savings Bank offers and can direct customers to various subject matter experts, like mortgage loan originators, financial advisors, and business banking loan officers. Judd said that FutureTrack is yet another example of how the bank is using technology combined with personal service to benefit customers in their daily lives. “This service is designed to enhance the customer experience and help our customers feel like they have a trusted partner they can rely on. It’s less transactional and more relationship-driven and ultimately helps improve financial well-being, all of which are part of our mission.” For more information, please visit FutureTrack www.unionsavings.com/futuretrack. Established in 1866 and headquartered in Danbury, Conn., Union Savings Bank is a $3.0 billion mutual bank dedicated to being the bank of choice. As a full-service financial institution, Union Savings Bank provides banking, mortgage, investment, trust and insurance products throughout western Connecticut with 25 offices in Bethel, Brookfield, Canton, Danbury, Goshen, Kent, Litchfield, Marble Dale, Monroe, New Fairfield, New Milford, Newtown, Ridgefield, Roxbury, Southbury, Torrington and Washington Depot. The bank provides financial services to individuals, businesses, not-for-profit organizations, and government entities through its commercial, residential and consumer lending, corporate services, retail banking and wealth management divisions. Please visit www.unionsavings.com for more information. Member FDIC. Equal Housing Lender. Contact Details Union Savings Bank Michele Bonvicini +1 203-830-6045 mbonvicini@unionsavings.com Company Website https://www.unionsavings.com/futuretrack/

September 07, 2022 01:45 PM Eastern Daylight Time

Video
Article thumbnail News Release

Introducing the GE Safety Helmet with patented technology by Caco America LLC

Caco Abbo Internacional

Caco America LLC a subsidiary of Caco Abbo International, S.A., leader for more than 36 years in the PPE market with sales in more than 35 countries and the exclusive licensee of GE, for the design, manufacturing, and distribution of GE branded personal protective equipment (“PPE”) products for the Americas, is pleased to announce the launch of the GH400 safety helmet with a patented technology at the next NSC show September 2022 in San Diego, CA. Booth 2131. Caco America LLC is committed in bringing the best technologies and designs to the workforce to improve the occupational safety, health, and well-being of workers. The Future of the safety helmet has arrived with the GE branded, safety helmet (part number GH400). In partnership with Koroyd™ Technologies, Caco America has designed one of the lighter, smaller, and more breathable helmets in the industry. The GH400 protective helmet is engineered with the patented Koroyd™ impact-absorbing technology. Its cross-ventilation cooling feature and light weight provide the user with the most comfortable fit in the market. It facilitates the job through an array of accessories available and gives the user a better-looking style due to its lower profile design. Available vented or non-vented. Type 1, Class C, and Class E. Please see the complete GH400 protective helmet brochure here. At the trade show, Caco America will also be presenting the GG244-FUSEFLEX gloves with a patent pending TPR design that has an A5 cut resistant feature as well as an IMPACT 2 protection. The GG244 FUSEFLEX is a foam nitrile patent pending TPR Impact Glove. This glove has the latest in engineering TPR protection to provide flexibility, comfort, and protection all day long. The 18-gauge liner was developed to feel light and thin while providing ANSI cut level 5 protection (A5) due to the components of its fibers. Its black foam nitrile palm coating provides outstanding dexterity, enhanced grip, and touchscreen compatibility. For even more protection, it has a longer cuff and a stitched reinforced crotch thumb. Please see our complete catalog here. About Caco Abbo Caco Abbo Internacional, S.A. was founded in 1986 by Mr Isaac Abbo V and his son Jose M Abbo. In 1992 Joel Abbo joined the company and expanded the development of products and international sales. Today, Caco Abbo International, S.A. is one of the top Import/Export Companies in the Americas with sales in more than 35 countries. www.cacoamerica.com About GE GE (NYSE:GE) rises to the challenge of building a world that works. For more than 125 years, GE has invented the future of industry, and today the company's dedicated team, leading technology, and global reach and capabilities help the world work more efficiently, reliably, and safely. GE's people are diverse and dedicated, operating with the highest level of integrity and focus to fulfill GE's mission and deliver for its customers. www.ge.com Contact Details Caco America LLC Isaac Joel Abbo +1 305-512-1150 sales@cacoamerica.com Company Website https://www.geppe.cacoamerica.com/

September 07, 2022 12:46 PM Eastern Daylight Time

Image
Article thumbnail News Release

Gregorys Coffee Engages Trust Relations for Timely Communications Campaign

Trust Relations

Trust Relations, the fast-growing, strategic communications and integrated marketing agency, announced that it has partnered with Gregorys Coffee, a family-run specialty coffee company with 38 retail stores across the Mid-Atlantic, to launch a strategic communications campaign. Gregorys Coffee enlisted Trust Relations to revamp the company’s messaging and marketing materials, as well as execute on several brand activations as part of a targeted regional media outreach campaign to announce new brand offerings. The agency, which has a strong foothold in the New York media market, will also deploy a thought leadership campaign for Gregorys Coffee and its Founder, Gregory Zamfotis. “As our team and brick and mortar locations have expanded, we also have a lot of exciting plans in store for the remainder of the year,” said Gregorys Coffee Founder and CEO, Gregory Zamfotis. “I feel confident that April and the Trust Relations team can help us make the biggest splash and bring to life some of the creative ideas they shared.” Gregory grew up in the NYC food industry thanks in part to his immigrant, serial entrepreneur father who owned several casual, counter-service food establishments. His childhood was spent alongside his father operating the family businesses—and although he took a detour from the food sector to pursue an undergraduate business degree and enlist in law school—Gregory found himself drawn back to his entrepreneurial roots and passions for coffee and healthy food. With the help and guidance of his father, Gregory set out to create a specialty coffee shop that would provide amazing coffee and baked goods without sacrificing the guest’s precious time. Gregorys matches New York’s hustle-and-bustle culture––without compromising quality. All limited-edition coffees served at Gregorys Coffee are ethically sourced from small-operation coffee growers around the world, while the in-house baked goods are made from scratch by Gregorys. They also have an expansive vegan + plant-based offering that is second to none in the coffee industry. “We’re so excited to be working with Gregory and his rockstar marketing team on deploying some creative brand activations for Gregorys Coffee,” said Trust Relations President and Founder, April White. “The brand has witnessed more consumers seeking healthier food and beverage options without compromising taste, quality, or experience. We look forward to announcing Gregorys Coffee’s new products and developments in the months ahead and are honored to work with such a well-respected brand in the F&B industry.” For more information about Gregorys Coffee, go to www.gregoryscoffee.com/. About Trust Relations Founded in 2019, Trust Relations is a fully remote strategic communications firm that creates nimble and proactive “dream teams” for clients through a national network of the industry’s best and brightest practitioners. "Trust Relations" is a term coined by President and Founder April (Margulies) White to describe a new approach to strategic communications focused on communicating clients' authentic actions, values, and goodwill. In technology, trust relationships are an administration and communication link between two domains. In communications, they are a bond of mutual respect between a brand and the people it serves. The firm excels at identifying inspiring ways for clients to show their brand value by identifying supportive proof points and ideating creative activations that demonstrate their unique story and value proposition. For more information, visit https://www.trustrelations.agency. About Gregorys Coffee Founded in 2006 in Manhattan, New York, Gregorys Coffee is a coffee company offering a selection of premium coffee roasted locally in New York City paired with a health-first menu of homemade baked goods, sandwiches, and bowls served in their contemporary and chic cafes. As a family-owned-and-operated business, personal relationships are at the core of their company, making their customers—the “Gregulars”— their first priority. The brand's mobile app makes it easy to order ahead and pick up at the location of your choice as well as an incentive customer rewards program that offers exclusive perks, experiences, and products. With the belief that you shouldn’t have to choose between your time and your standards, Gregorys Coffee delivers quality, innovation, and service at their 38 locations across New York, Connecticut, New Jersey, and DC. From limited-edition single origin coffees to one of a kind cold brew concoctions, they take their coffee program seriously! Their drink menu also includes a diverse selection of teas, matcha, and iced and hot beverages that can be served in-house or to-go—offering convenience and quality with every cup. For more information, visit https://www.gregoryscoffee.com. Contact Details April White +1 323-216-8589 gregoryscoffee@trustrelations.agency

September 07, 2022 11:05 AM Eastern Daylight Time

Article thumbnail News Release

Local Lab Campaigns for Science-Backed Cannabis Policies, Business Practices

MCR Labs

Local cannabis testing and research laboratory MCR Labs will be leading open discussions on how to better inform cannabis policies, legislature, and cultivation through the use of data and science. As one of the first independent cannabis testing labs to be established in Massachusetts with the largest cannabis data set on the east coast, MCR Labs is uniquely positioned to guide these conversations. MCR Labs will host several events centered around sensible policy-making and industry standards. The campaign will culminate with MCR’s annual Cannabis Science Fair, showcasing the latest exciting cannabis research and innovation. “What we really need to get away from, especially on a legislative level, is allowing special interests and long-time stigmas to get in the way of sensible policy-making that protects consumers and patients,” said MCR Founder Michael Kahn. “It’s time objective data derived from sound science is used to inform this industry.” The campaign, titled “Science Over Stigma,” is sponsored by Boston Cannabis Week, an organization that curates a week of events for cannabis professionals, consumers and industry innovators. Set in September, Boston Cannabis Week will feature Science Over Stigma’s kick-off event “Cannabis Through the Ages” on Monday, September 19. Learn more about the campaign and upcoming events here. About MCR Labs: MCR Labs is one of the longest operational cannabis testing laboratories on the East coast with facilities operating in several legal cannabis markets. We are ISO/IEC 17025:2017 accredited providers of analytical cannabis product testing and R&D services committed to assisting licensed marijuana establishments, patients, researchers, entrepreneurs, and advocates. Our team of chemists and pharmaceutical scientists are dedicated to advancing public health and safety through leading-edge chemical analysis of cannabis products and offering unparalleled guidance and support for partners, regulators, and the communities we serve. For more information visit http://mcrlabs.com. Contact Details Alexandra Gomes +1 508-782-9772 alexandra@mcrlabs.com Company Website http://mcrlabs.com

September 07, 2022 08:00 AM Eastern Daylight Time

Image
1 ... 258259260261262 ... 395