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HowToBet Emphasizes Responsible Gambling as Online Sports Betting Soars

HowToBet.com

HowToBet.com is emphasizing the importance of responsible gambling after the latest industry figures show that the popularity of online sports betting is increasing at an unrelenting pace. The ‘betting guide, which is designed to educate adults about how to bet safely and sensibly, says that sports fans must double down on their efforts to gamble in a responsible manner. The latest figures from the New Jersey Division of Gaming Enforcement show that the online and retail sportsbook wagering handle in New Jersey for March 2022 was $1.1bn in bets. This is a 30.7% increase from $859.3 million reported in March 2021. This is a 13.7% increase from $985.6 million in February of this year. The total accumulated sports handle in wagers in the state of New Jersey, since launching sports betting in 2018 is $25.6 bn. These trends are being replicated in most states that have legalized online sports betting. Whilst that is good news for the gambling industry as a whole, the exploding popularity of sports betting isn’t without its potential dangers. It is therefore becoming increasingly important for adults to learn to bet responsibly. HowToBet.com has seen this situation coming for a long time. A leading provider of freely accessible how-to guides and articles on all aspects of online gambling, it emphasizes the importance of responsible gambling every step of the way. As well as helping its readers to choose only legal and reputable sportsbooks and casinos, such as DraftKings, FanDuel, and Caesars, it also encourages a rational and conservative approach to betting rather than a dangerously emotional one. Right now, HowToBet.com has more than 600 articles and guides available, and that number is growing week on week. Viewed by many as ‘the original how to bet guide’, all of its content is written by seasoned journalists who have a passion for enjoying online sports betting in a responsible way. ‘Make no mistake, we love the world of online sports betting,’ said Cristian Campan, Product Owner at HowToBet.com. ‘But we are also the first to acknowledge that it isn’t without its potential dangers. As online sports betting continues to grow in popularity, so does the need for us to educate people on how to do it in a way that minimizes the risk of harm. ‘Our approach is therefore to explain how online sports betting works and how individuals can properly assess the risks and bet in a more conscious and deliberate manner. My hope is that HowToBet will help people to enjoy sports betting in much the same way as they drive their cars - carefully, rather than recklessly.’ HowToBet is currently providing a wealth of free guides on all aspects of sports betting, including How to Bet on the Kentucky Derby. Those of you who want to be in the know before the event can visit www.HowToBet.com. ---- Howtobet.com offers one of the world’s most comprehensive betting guides that can be accessed via a user-friendly web app. Its mission is to help make online betting safe, fun, and as easy as performing a search on Google. There are already more than 600 how-to guides freely available, all written by seasoned betting professionals. More guides are being added on a weekly basis in a continued effort to educate anyone interested in what is now a $199 billion betting industry. For more details, visit: https://www.howtobet.com/about-us/ References: https://www.nj.gov/oag/ge/docs/Financials/PressRel2020/January2020.pdf https://www.nj.gov/oag/ge/docs/Financials/PressRelease2021/January2021.pdf https://www.nj.gov/oag/ge/docs/Financials/PressRelease2022/March2022.pdf https://www.howtobet.com/usa-gambling/ https://www.howtobet.com/new-jersey-best-online-sportsbooks/ https://www.howtobet.com/best-pennsylvania-sports-betting-sites/ Contact Details HowToBet.com Cristian Campan +45 50 30 42 66 cristian.campan@raketech.com Company Website https://www.howtobet.com

April 26, 2022 07:45 AM Eastern Daylight Time

VFS Named the #1 Game Design School in Canada by The Princeton Review

Vancouver Film School

Announcement Highlights: VFS is ranked #14 on PRJ’s Top 50 Game Design Schools in North America and the #1 Canadian school for 2022. Other schools include University of Southern California, New York University, Clark University and Rochester Institute of Technology. VFS was previously named the #1 Canadian Game Design School in 2020. Vancouver Film School’s 12-month Game Design program prepares students for a variety of careers in coding, game art, and level design. April 26, 2022 – Vancouver Film School is pleased to announce that it has been ranked among the top game design schools in North America by The Princeton Review. In PRJ’s official 2022 list of Top 50 Game Design Schools, VFS was ranked #1 of all Canadian institutions and took the #14 spot overall. Other schools included in the 2022 list include University of Southern California, New York University, Clark University, Rochester Institute of Technology, and DigiPen Institute of Technology. The full list can be viewed here. The Princeton Review chose the colleges and grad schools for their 2022 list based on a survey conducted in 2021. 150 institutions were surveyed, all of which offer game design coursework and/or degrees. The final selection was based on criteria including academic offerings in game design, faculty credentials, career outcomes, and more. The Princeton Review first developed this survey in 2009. "VFS is proud to have once again received this prestigious honour from The Princeton Review. Our curriculum is truly on the cutting edge of the game industry, as demonstrated by our multiple student Unity Award wins, and to be named #1 in Canada is indicative of just how definitively our 12-month program prepares our students for successful careers in the video game industry.” -Christopher Mitchell – Head of Game Design, VFS Vancouver Film School’s accelerated Game Design program allows its students to specialize as a Game Artist, Coder, or Level Designer in just 12 months for the world’s largest entertainment industry, catering to 2.5 billion gamers worldwide and set to be worth $257 billion by 2025. The program is continually updated to remain in lockstep with the industry. For more information, visit https://vfs.edu/. About Vancouver Film School In 1987, Vancouver Film School introduced the world’s first true immersion film program. Today, VFS is Canada’s premier post-secondary entertainment arts institution, offering an immersive curriculum in film, animation, design, and beyond. VFS is known for providing high-quality education in accelerated time frames and offers 15 industry-integrated programs in which students graduate in twelve months as an in-demand, industry-ready creative professional. VFS alumni are consistently credited on the highest grossing films, television shows, and games worldwide, in a global industry set to generate US$2.1 trillion in revenue in 2022. Follow VFS on Social Media: vfs.edu YouTube: www.youtube.com/VancouverFilmSchool Facebook: www.facebook.com/vancouverfilmschool Twitter: www.twitter.com/VFS Instagram: www.instagram.com/vancouverfilmschool Contact Details Vancouver Film School Evan Biswanger ebiswanger@vfs.com Company Website https://vfs.edu/

April 26, 2022 07:34 AM Eastern Daylight Time

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Retention Cloud Leader CleverTap Recognized as the “Breakout SaaS Startup of the Year” at SaaSBOOMi Awards 2021

CleverTap

CleverTap, the world’s leading retention cloud today announced it has been awarded the "Breakout SaaS Startup of the Year'' at the SaaSBOOMi Awards 2021. The awards, presented by SaaSBOOMi, an informal group of SaaS founders looking to network and learn from each other, recognizes excellence in Indian SaaS companies, their founders, and their many achievements and successes. India’s SaaS industry now boasts over $1.5 billion in annual revenues, with around 1,500+ SaaS companies as an active part of the SaaS community. Acknowledging the importance of this industry, the SaaSBOOMi Awards were launched in 2020 with a mission to celebrate the extraordinary aspirations and efforts of Indian SaaS founders. “The SaaSBOOMi Awards were introduced to recognise exemplary SaaS startups in the country that have set global standards in deep tech and cutting-edge innovation,” said Vinod Muthukrishnan, Member, SaaSBOOMi Awards team. “For the recently concluded 2021 edition, we are very happy to recognise CleverTap as the ‘ Breakout SaaS Startup of the Year.’ This accolade truly reflects the brand’s phenomenal work over the last year and its commitment to building exceptional user experiences for its customers.” “This is our first award from SaaSBOOMi and will be our most precious. Our customers make us successful and this award, which is shaped and judged by the community, underlines the importance of that bond and trust for us as a company and the partners who support us,” said Anand Jain, Co-founder and Chief Product Officer, CleverTap. “We will continue to focus on solving the problem of user retention for consumer apps of all sizes. Our goal is to be the retention category market leader, not just in India and Southeast Asia but also North America and Europe and amplify the Indian SaaS success story to a growing and global audience.” The award is just one in a string of recent accolades recognising CleverTap’s technology prowess and capabilities. More than 10,000 apps across industries and geographies use CleverTap for customer engagement and retention over 3 billion devices. Built for speed, security, and scale, CleverTap has helped customers send over one trillion messages and create about 9 million campaigns in 2021. About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML powered insights and automation. Customers around the world representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit clevertap.com or follow on LinkedIn, Twitter, Facebook and YouTube. Contact Details CleverTap Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

April 26, 2022 02:00 AM Eastern Daylight Time

World’s Fastest EVM Completes its First Hackathon

Telos Foundation

Telos Blockchain (ticker: TLOS), home to the world’s fastest, most inexpensive, energy efficient ( Net Zero ), non-congested, credibly neutral, truly decentralized and non-aiding and abetting ( No front running / MEV ) tEVM, is thrilled to announce the winners of the Telos Spark hackathon 2022! The entire team is ecstatic by the number of entries received for the first Telos Spark Hackathon. There were 156 entries and 26 published projects; The team is proud and truly inspired by the traction of this initiative. So many great projects that the team allocated another 20k TLOS to add two more finalists. The judging of these projects ended up being an incredibly challenging task for the team due to all the quality entries. Especially because they were all promising and unique. The most prevalent common denominator that all these great projects had in common was the dedication by each individual team. “These last couple of weeks have blown away all our expectations. Many quality projects are now growing deep roots within the tEVM, and they are loving it and we them. Lots of synergy here and lots of gravity to the speed, low fixed costs and credible neutrality of the tEVM. Telos is not just a hackathon chain. It is a perfect place to build high-performance, scalable and real-world-ready applications!” Justin Giudici, CEO of the Telos Foundation Please congratulate the Telos Spark Winners! ( Watch Video Here ) 1st place: Kluest - 100,000 TLOS 2nd place: Telos Spark Bridge - 50,000 TLOS 3rd place: Chedda - 10,000 TLOS 4th place: Refund - 10,000 TLOS 5th place: Telos.Build - 10,000 TLOS 6th place: VideoWiki - 10,000 TLOS 7th place: Shojiru. - 10,000 TLOS Take a moment and watch the initial video submitted by our first-place winner; From the entire Telos Team, Congratulations! A big thank you to ALL participants of the Hackathon, and please continue to build on Telos! There will be many more hackathons coming. Please continue to follow us on social media. Some inner thoughts: "The dedication, quality, and performance of the Kluest team lead the way. We are excited to see a hackathon project close to a genuine product and could be launched on Telos EVM very soon!" Kersten Wirth, Program Manager & Speaker of the Jury, Telos Core Development "Seeing these applications built in such a short time is exciting. I am always thrilled to see executed transactions on testnet and mainnet in our block explorers as proof that the teams created something that works!" Jesse Schulman, Lead Architect and TCO, Telos Core Development "We have been overwhelmed by the quality of applicants to the Spark Hackathon. The engagement process with applicant teams has been an inspiration, demonstrating the continued strong growth profile in our dApp ecosystem. We can't wait to have these projects built on Telos!" AJ Dinger - Head of Business Development, Telos Foundation "The proof that Telos EVM is ready to accept virtually any project and development and allows teams to build real solutions in such a short time frame is impressive. We are proud that our work enables the Ethereum communities to migrate and deploy on tEVM in a breeze." Douglas Horn,, Strategy and Vision, Telos Core Development On behalf of the entire Team, we want to also thank our friends at Taikai ( https://taikai.network ) for their outstanding support and incredible platform - built on Telos. Some take away notes from the dApps: The majority of these teams have built a dAPP on Telos for the first time. All were excited about easy deployment, fanatic technical support, super-fast transactions, overall performance, and extraordinary low cost. The Seven Telos Spark Finalists KluestApp – (Real World #Metaverse) Allows users to create, play, share & monetize interactive experiences using proven cutting-edge augmented reality & geolocation technologies. https://kluest.com/ Telos Spark Bridge - It is a seamless solution for users to access various dApps to effortlessly bridge their tokens between #Telos native and tEVM at a fraction of the cost and effort. https://spark-bridge.tswaps.com/ Chedda - A lending protocol with isolated lending pools and VE token mechanics allows the token holders to direct token emissions to lending pools. https://telos-hackathon.chedda.store/lend Refund - An expense management system for DAOs. The app tracks and files expenses such as fuel, travel, and meals. Refund makes it easier to track and reimburse all the expenses in your DAO. https://github.com/aleksandargolubovic/TelosSparkHackathon Telos Build - A fundraising platform exclusively for the Telos EVM. https://telos.build/about VideoWiki - Turn your Event Audience into #NFT Fan Clubs. Conduct audience drops for your townhalls, launch parties, and AMAs. https://video.wiki/ Shojiru - A proof-of-concept of a native Telos yield optimizer. A yield optimizer with improved tokenomics to provide a further yield to farmers. https://shojiru.netlify.app/ About Telos Live since 2018, Telos Blockchain (ticker: Tlos) is a third-generation smart contract platform that offers compatibility with Solidity, Vyper and Native C++ smart contracts. Telos provides full EVM/Solidity support with fixed low-cost gas fees and no front running. Uniquely, Telos also offers a path to fee-less transactions via its robust native C++ smart contract support. Even while operating as a Net Zero Blockchain, the chain still sustainably support hundreds of millions of transactions per day, produces blocks in 0.5 second intervals (on a first-in-first-out basis, eliminating front running on the network) and securely validates transactions via a credibly neutral and globally decentralized block producer network. The Telos Blockchain has the throughput needed to facilitate and scale the thriving Metaverse / Web 3.0 better than any other blockchain. Its performance is unrivaled in the industry and was purpose-built to offer speed, scalability, cost-effectiveness, credible decentralization, and end-user fairness. Telos, harnesses its power by utilizing tight C++ on the frontend and a custom WASM runtime environment on the backend. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

April 22, 2022 04:57 PM Eastern Daylight Time

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Wrapped Hotels NFT: Pioneering the fractional real-estate scene of the Metaverse

Wrapped Hotels

Wrapped Hotels is an NFT project announcing its upcoming Genesis Launch of 999 hotel rooms on the 28 of April. The multifold growth of metaverse over the past few years has been intriguing. And rest assured that this growth isn’t slowing down any time soon. By 2026, 25% of the people shall spend at least one hour daily in the metaverse, reports Gartner. This brings an opportunity for all to make money in the virtual wave. Individuals, as well as businesses, shall improve their income by building metaverse products. Moreover, about 30% of the businesses shall have metaverse products and services ready by 2026. Therefore, investing and earning in the metaverse is an exciting opportunity, especially if you are up for a long-term game. One of the key investment opportunities in the metaverse is real estate. As per a report, the metaverse real estate was valued at $0.5 billion which is expected to double i.e., $1 billion in 2022. Currently, 4 players are ruling the metaverse real estate market namely The Sandbox, Decentraland, Cryptovoxels and Somnium. The Sandbox rules the market with 62% market share followed by Decentraland with 34%. The Cryptovoxels and Somnium have a combined market share of 4%. Another report predicts, that for the next six years the metaverse real estate to grow at a CAGR of 31%. How Wrapped Hotels Will Change the Metaverse Real Estate? At present, the metaverse real estate has options for buying land, homes and workplaces. After hanging out in one place for a long time you may feel monotony. Moreover, if you want to earn income from it, you’ll have to find a person who wishes to buy or rent your place. Here come Wrapped Hotels to your rescue. If you want to know how? Let me elaborate. Wrapped Hotels is a digital hotel with each room having unique features. The project has a supply of 10,000 rooms. Further, each room has three categories for use. One of the categories is rooms, accounting for 95% of the total supply. The remaining 5% supply comprises lounges and reception desks. The project uses ‘The Sandbox’ metaverse for its’ virtual chain of Hotels. The project allots to each of its NFT holders to a deed of ownership for a room located in The Sandbox metaverse. Similar to a real-world hotel, users can rent their rooms and generate a passive income. Coming to the ambience of the rooms that are out of this world (pun intended). The project team has worked hard on the aesthetics of the room by providing over 200 jaw-dropping furniture models (traits). Also, the furniture well caters to the utility of the room. The other aspect is that no two rooms are alike and hence an element of surprise for the people renting a new room every time. How Do I Earn from Wrapped Hotels? This is a question worth asking once you have seen the mind-boggling design of the rooms. Consider, Wrapped Hotels a commercial real estate. To explain further, real-world commercial properties like hotels, malls, shops etc. attract people & businesses and in return generate income. The same is the case with this digital hotel. Initially, the project aims to crowdfund The Sandbox plot. The people crowdfunding the plot will get project NFT in return which will signify ownership of the room. As there will be 10,000 rooms, therefore each NFT will correspond to the 1/10,000 th part of the plots. Each owner shall have the liberty to monetise their part by organising events, showcasing an NFT collection, a virtual party etc. Other than this, the room owners will get additional 8% redistribution of secondary market sales royalties. This yield comes from the staking of rooms, and gets a multiplier in the form of a colour attribute; the colour of the walls represents the tower your room lies in. So, if you own multiple rooms in the same tower, you will get a higher return on investment. The ROI calculation doubles further if the rooms are on the same floor of a tower. Project Roadmap The Q1 of 2022 marks the start of the project. The Q1 shall commence with the community growth and exclusive raffles with NFT airdrops and prizes for whitelisted members. Upon reaching a sales milestone the room owners will get benefits. At 5% sales, 2 whitelisted members will get free NFTs room airdrops. The same giveaways will be conducted at 25%, 75% and 100% sales milestones. During the sale, the Wrapped Hotel team will launch a Merch store, organise giveaways, conduct paid promotions, and funds transfer to the community wallet. The Opensea royalties redistribution among the room owners will commence upon achieving 100% sales. The Q2 of 2022 will bring up the heat with land selection for hotel development in The Sandbox metaverse with the vote from room owners. This will be done by the mean of a community vote regarding the choice of lands where the Wrapped Hotels will be located on. Upon acquisition of the land, the French VoxEdit design team will import the rooms and buildings to give you an awesome experience. Upon full integration of the hotels, they will be ready for the grand opening featuring famous artists (think SnoopDog or Deadmau5 ) and brands ( Gucci and Carrefour ) already metaverse based. In the third quarter of 2022, the room owners will be able to lend or rent their rooms via the Wrapped Bookings app. The lounge and reception area owners get a fee upon getting a booking in the hotel. The excitement and elements of surprise won’t stop here but will continue with the development of the Wrapped ecosystem. You will get to know about them through the Wrapped Hotel website and our loyal community on Discord. Genesis Sale: An Opportunity for Earning Greater Returns Wrapped Hotel is giving us an opportunity to participate in the Genesis pre-sale. There are 999 rooms available for sale. 10% of the Genesis room holders will further get lucky with a free NFT Airdrop during the public sale. Increased chances of minting rare NFTs i.e., lounge and Reception Desk. Increased redistribution rate as the overall room point allocation is higher on the Genesis Presale. Thus, a higher drop rate of rare rooms also means an higher passive income redistribution compared to the Public Sale one. Genesis room owners will get numerous giveaways of IRL resorts and hotel experiences. About Wrapped Hotels Wrapped Hotels is a collection of 10.000 unique and finely designed rooms.Holding any of these rooms will grant you access to the Wrapped ecosystem that will include an airdrop of its equivalent structure in the metaverse as well as a passive income stream from the first quarter. This 3D version will be part of our towers on The SandBox and yours to rent or party! Contact Details Wrapped Hotels Media Group wrappedhotels@gmail.com Company Website https://wrappedhotels.io/

April 22, 2022 12:43 PM Eastern Daylight Time

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Telos Neutralizes its Past and Present Carbon Footprint - Net Zero

Telos Foundation

Telos Blockchain (ticker: TLOS) is thrilled to announce to the billion plus global citizens that proudly celebrate and embrace Earth Day that they now have a carbon-neutral smart contract option. Telos with the consulting aid of Plannet Zero, part of RedShaw Advisors Ltd, a leading carbon risk management and procurement firm, have committed to purchasing sequestration projects that will negate the emissions of the blockchain’s entire history. The offsetting is being performed in the form of biochar, which sequesters carbon (removes it from the atmosphere permanently), versus buying emission avoidance credits. Going Net Zero is the sweet spot that the Telos core developers have been striving to tap into for some time now. Up until now Telos’ energy consumption has been scaled down via decarbonization to bring the energy consumption down to less than 0.000002 kWh per transaction. This was monumental when compared to Bitcoins’ 2,258.49 kWh per transaction, Ethereum’s 238.22 kWh per transaction or even Visa’s ~0.00148 kWh per transaction where Telos is still a massive ~740x less. This was a great stride, and the team is very proud of this achievement, but it was still short of the goal of becoming environmentally invisible. Plannet Zero worked with Telos to calculate their carbon footprint by conducting an analysis to quantify the Telos blockchain’s energy consumption over the life of the chain. This analysis dated back to the first block ever generated, late 2018. Now, Telos is continuing to work closely with Plannet Zero to validate Telos’ emissions profile and carbon reduction purchases. Telos has also already allocated the funds needed to continue sequestering the equivalent release of carbon by the blockchain into the future. The commitment made was to first neutralize the carbon footprint of the past and then to continue neutralizing the carbon footprint as needed. As a result, Telos will now be a Net Zero Layer 1 blockchain that is still ludicrously fast, inexpensive, not congested, credibly neutral, decentralized, easy to deploy on and free of any front running / MEV. “dApps now running on the tEVM will be running carbon neutral smart contracts by default. The same neutrality umbrellas over all the end users minting and trading NFTs or coins on the Telos Blockchain. There is something bigger than all of us to be said about this achievement!” AJ Dinger, Telos Head of Business Development In addition to offsetting the blockchain’s carbon footprint, Telos in conjunction with Plannet Zero, is in the final stages of meeting all carbon neutral requirements for Scope 1, Scope 2 and operational scope 3 emissions for every aspect of Telos, including Telos Foundation and Telos Core Development staff. The carbon offset will be all encompassing and will be in full compliance with BSI PAS 2060 and will be verified by BSI. About Telos Live since 2018, Telos Blockchain (ticker: Tlos) is a third-generation smart contract platform that offers compatibility with Solidity, Vyper and Native C++ smart contracts. Telos provides full EVM/Solidity support with fixed low-cost gas fees and no front running. Uniquely, Telos also offers a path to fee-less transactions via its robust native C++ smart contract support. Even while operating as a Net Zero Blockchain, the chain still sustainably support hundreds of millions of transactions per day, produces blocks in 0.5 second intervals (on a first-in-first-out basis, eliminating front running on the network) and securely validates transactions via a credibly neutral and globally decentralized block producer network. The Telos Blockchain has the throughput needed to facilitate and scale the thriving Metaverse / Web 3.0 better than any other blockchain. Its performance is unrivaled in the industry and was purpose-built to offer speed, scalability, cost-effectiveness, credible decentralization, and end-user fairness. Telos, harnesses its power by utilizing tight C++ on the frontend and a custom WASM runtime environment on the backend. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

April 22, 2022 09:07 AM Eastern Daylight Time

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tvScientific Raises $20 Million Series A Funding to Drive Performance Advertising for Connected TV

tvScientific

tvScientific ( tvscientific.com ), the most sophisticated performance advertising platform built for the connected TV (CTV), announced today it has raised $20 million in Series A funding to expand on its mission to make TV advertising a massive growth driver for brands and apps of all sizes. The round was led by Norwest Venture Partners, with participation from strategic partners NBCUniversal and Hearst Ventures. “Advertisers have always coveted the reach and engagement of television, but the medium’s immeasurability has made it inaccessible to all but the biggest brands,” said Jason Fairchild, co-founder and CEO of tvScientific. “We’ve unlocked the awesome power of television for all types of advertisers by simplifying and automating CTV buying and optimization while leveraging massive data to prove the value of TV advertising.” Built specifically for performance marketers, tvScientific is the first company to offer ad buying, measurement, and optimization for CTV advertising all in one platform. The tvScientific platform connects with 95% of AVOD streaming apps through direct deals allowing advertisers to successfully scale their campaigns. The platform leverages proprietary attribution technology that enables advertisers to match ad exposure to site visitations and other desired outcomes with a 1:1 deterministic ID match, giving advertisers 100% accuracy and transparency they value. The end result are highly targeted ads that can be optimized through tvScientific's proprietary automatic optimization technology to help advertisers achieve their user acquisition goals, all while giving advertisers radical transparency and complete control over their data, including access to log-level events. Television has been one of the most prominent advertising channels since the 1940s and ‘50s, but most performance-based advertisers eschew the channel in favor of digital media and other, more quantifiable channels. In the rise of CTV, which currently penetrates 94 million U.S. households, and its inherent measurement capabilities, performance advertisers face new opportunities. eMarketer predicts that CTV ad spend in the U.S. will reach $29.5 billion by 2024 — more than 40% of total TV ad spend today. “The reality is that the $72 billion U.S. television advertising market is dominated by fewer than 500 national advertisers,” said Jeff Crowe, managing partner, Norwest Venture Partners. “CTV opens the door for many new advertisers to pursue performance advertising in an effective and cost-efficient way. tvScientific has practically eliminated the friction in CTV advertising and made it far easier for businesses of all sizes to buy CTV inventory with the control, measurement and accountability they’re accustomed to getting from search and social channels.” Since launching its platform in April of 2021, tvScientific has experienced rapid growth. tvScientific offers fully managed services and also makes its technology available as a self-serve platform so marketers can bring their performance TV buying in-house at any time. The funding brought tvScientific’s total amount raised to $23 million, including a $3 million seed round from IdealabX, AperiamVentures, and angel investors from companies such as Yahoo!, Kabam, Integral Ad Science, GoFundMe and others. The company was founded by senior executives with deep roots in digital media, programmatic advertising, and ad verification, including Bill Gross, founder of GoTo.com; Jason Fairchild, co-founder of OpenX; Kent Wakeford, former COO of Kabam and co-founder of Integral Ad Science; and David Koye, former chief digital officer of SummitMedia. The company will use the new funding to grow its customer base, hire for key roles in engineering, product, data science, marketing, sales and other departments, and continue innovating the product in support of the company’s mission of making TV accessible, measurable and performant for all businesses. About tvScientific tvScientific is the most sophisticated performance advertising platform built for connected TV. The tvScientific platform makes TV advertising accessible and measurable for brands and apps of all sizes. tvScientific offers a self-managed solution custom built for performance marketers, that simplifies and automates TV buying and optimization, leveraging massive data to prove the actual value of TV advertising. The platform reaches 95% of AVOD inventory using proprietary, deterministic ID technology to measure ad exposure to outcome in an approachable, radically transparent and scalable way. An Idealab company, tvScientific was co-founded by senior executives with deep roots in programmatic advertising, digital media, and ad verification. The company is headquartered in Pasadena, California. For more information, visit https://www.tvscientific.com. Contact Details Kite Hill PR Ernestine Belgrave +1 917-689-8488 ernestine@kitehillpr.com

April 21, 2022 09:00 AM Eastern Daylight Time

bemyfriends Announces Global Launch of Bespoke Platform Builder b.stage, a New Software Service for Creators and Iconic Brands to Build, Own and Operate Their Own Platform

bemyfriends

SEOUL, SOUTH KOREA - Media OutReach - 21 April 2022 - Today, global fandom business builder bemyfriends announced the global launch of b.stage, a bespoke platform builder created to unleash the power of fandom and boost the creator economy. The new software-as-a-service (SaaS) solution empowers creators and iconic brands to build and operate their own platform, taking the hassle out of creating while making the process more rewarding. b.stage offers all the tools and services creators need to form deeper connections with their fans, and helps them turn their creations into a sustainable business with simple transactions. By easily building their own platform through b.stage, creators and iconic brands can give fans content they cannot get anywhere else. Creators can transform their content into a lucrative business by selling it however they wish – individually, through a subscription, and on a limited or full-time basis. Supporting memberships, digital rewards, e-commerce and more, the solution offers ways to connect with fans that go far beyond likes. It also connects creators with an ecosystem of powerful business partners – known as “b.stage enablers” – offering elite business operations to help grow their business. This allows creators to focus on what they love to do, helping them reach new heights of creativity. “With b.stage, creators can finally feel the true sense of freedom that comes with owning your own platform,” said Steve Seo, co-CEO of bemyfriends. “Now, instead of bouncing from one platform to another to manage their fanbase, creators can build a home for their content and fans that adds value to their business. Our bespoke platform builder combines our years of experience leading the K-pop fandom industry with technologies that make it easier for creators to reach their potential.” Placing everything from management tools to monetization and data analysis all in one place, b.stage opens up entirely new ways to connect with fans. Creators can give their fans a glimpse into their lives by posting thoughts, ideas and funny memories, while fans can connect with one another through comments, photos and more. From the moment a creator builds their platform, anything they share becomes their property. Everything they create, including their data, is directly downloadable, and remains their property even if they decide to leave. Creators also have complete control over how their platform is monetized. Solutions covering everything from one-time payments to donation buttons and subscriptions are embedded in users’ platforms for seamless setup, while a bemyfriends experienced team member can assist with any and all transactions. The signup process is quick and straightforward, and the ability to choose exactly what information members are asked to provide helps creators better understand their fans. Beginning in the second quarter of 2022, b.stage’s easy-to-read dashboard will offer creators everything they need to manage their e-commerce operations, including global shipping, stock management, payments and more. Creators will receive easy-to-digest data about their fans’ journeys, interests and behaviors. From K-pop to global brands, the bemyfriends leadership team is built on years of experience in the fandom industry. It all started with Weverse Company, the first company of its kind to introduce fandom technology to global entertainment. Those same fandom gurus then set their sights even higher, developing a home for creators and iconic brands that supports them on an even larger scale. Using the same proven K-pop fandom mechanisms that helped boost the profile of talents like BTS, bemyfriends offers users the best technology, a peerless partnership ecosystem, and access to the communities that make the creator economy a better place for all. With multiple options available, b.stage makes it easy to select the perfect plan to suit your needs. The solution can be scaled up or down to enable everyone from individual creators to iconic brands to grow their fanbase and make money from their content. b.stage is already being used by notable celebrities and opinion leaders, as well as esports powerhouses like T1. The platforms these brands and creators developed will help unleash the power of their fandom and take their content and business to the next level. bemyfriends was founded in January of 2021 and has raised more than $10 million in funding since its inception. Check out this brand film to learn more about how bemyfriends is making creating more rewarding. About bemyfriends Founded in 2021 by global fandom gurus from the Weverse Company, bemyfriends develops products and services that help creators, artists and iconic brands build strong, lasting businesses and happy fans. Our b.stage solution allows you to build your own bespoke platform, creating a place for your content and fans to call home and helping you foster creativity and grow your reach. From digital content sharing, rewards, membership and data analysis to cross border e-commerce, shipments and global payments, we take advantage of the latest technology to make finding and building your fan community simple. Check out the latest b.stage branded videos to learn more about innovations that are optimized for the fandom industry. For more information on bemyfriends, please visit www.bemyfriends.com. #bemyfriends Contact Details Jennie jennie@bemyfriends.com

April 21, 2022 09:00 AM Eastern Daylight Time

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CleverTap Appoints Anand Venkatraman as Chief Operating Officer

CleverTap

CleverTap, the world’s leading retention cloud, announced the appointment of Anand Venkatraman as the Chief Operating Officer. Anand has over two decades of experience in building and scaling global teams and P&Ls across various sales motions. He joins from Freshworks where he led the fast-growing Asia Pacific and Middle East and Africa business. He also played a key role in driving global partnerships to independently grow the business across 40+ countries, scaling the technology marketplace and embedded Freshworks deep into the worldwide startup ecosystem. Prior to that he held leadership positions at Akamai and Microsoft in APJ and India. “I warmly welcome Anand to CleverTap. His appointment underlines our ambitious growth plans to be the gamechanger for user retention. He has a successful track record in taking businesses global, building highly engaged teams, and establishing creative approaches for customer success. Anand will strengthen the CleverTap management team to help scale the company to the next level by bringing in excellence in execution,” said Sidharth Malik, CEO CleverTap Inc. “I am excited to join CleverTap as they emerge as the retention category market leader, in not just India and South-East Asia but also in markets like North America, Latin America, Middle East, Turkey, Africa and Europe. I am looking forward to being a part of CleverTap's journey in taking the Indian SaaS story to the world,” said Anand Venkatraman. About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML powered insights and automation. Customers around the world representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit clevertap.com or follow on LinkedIn, Twitter, Facebook and YouTube. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

April 21, 2022 04:30 AM Eastern Daylight Time

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