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Airports, Take Notice: 84% of Travelers Want Bio-Security Measures to Protect Against Current & Future Pandemics

WarpUV

TEL AVIV, Israel, May 17, 2021 –– Ever stop to think how many hands touch your luggage from the time you leave home, arrive at the airport, and then reach your travel destination? Curious to know how many virus particles fit on a single pinhead? Are you in the habit of disinfecting your luggage after a trip? According to a Post-COVID-19 Air Travel/Bio-Security survey conducted last week, all respondents said they believe their baggage has passed through a lot of hands – 10 or more. Of those, 17 percent believe more than 20 hands have handled their luggage, whether while using a ride service, the baggage handlers at the airport, or hotel personnel. It's no wonder, then, that when COVID-19 hit, consumers were reluctant to travel. More than 55 percent of the consumers who completed the survey, in fact, said they did not travel by air last year because they feared either contracting the virus or potentially spreading it to others. This, and the actions taken by the airline industry as a result of COVID-19, created a huge blow to air travel. According to the International Air Transport Association (IATA), the pandemic resulted in a 66 percent drop in air travel last year. That’s more than after the September 11, 2001 terrorist attacks, the Severe Acute Respiratory Syndrome (SARS) outbreak of 2003, and the global financial crisis of 2008. As people around the globe are being vaccinated against the Coronavirus and with more awareness about the devastating effects of virus spread, it’s not surprising that more than 84 percent of respondents said they agree with officials at the world’s leading agencies – the Centers for Disease Control (CDC), World Health Organization (WHO), and the Council of European Unions – that another pandemic is inevitable, and it is critical to be prepared. As with x-ray and other measures taken at airports following the 9/11 terrorist attacks, those same respondents agree airports should take bio-security measures to minimize the health and economic impact of future virus spread. Specifically, when asked if they’d feel safer and more likely to travel by air if luggage would be completely and quickly disinfected using ultraviolet (UV) technology at the airport, 78 percent said yes. For some respondents, the COVID-19 crisis is waning because many have received vaccinations against Coronavirus. Still, only 16 percent said they felt additional bio-security measures are unnecessary. “The COVID-19 virus has inflicted devastating health and economic impact on the world, but the call for bio-security at airports is a practical solution that can lessen or even stop the rapid spread of future contagions,” said Amir Fischer, CEO of WarpUV. “Studies show the most effective way to disinfect items like checked luggage and carry-on bags – many of which are soft-sided or have many handles, zippers and uneven surfaces – is with 360-degree ultraviolet (UV) light bio cleansing. The technology exists, it’s proven fast and effective, and is ready to be implemented.” Some additional data from the WarpUV/SurveyMonkey consumer survey include: When asked whether they realized that 100 million virus particles of COVID-19 could fit on the head of a pin, 62 percent said they had not previously heard that fact. 58 percent of respondents said they have never disinfected their own luggage during or after use. Of those, 28 percent said, in light of the virus spread, they will now start doing so. During the height of the pandemic, the ability to travel by air around the world was heavily curtailed due to flight cancellations, as well as airport closures because baggage handlers or passengers had contracted COVID-19. Just last week, Changi Airport in Si ngapore closed due to a report of COVID-19 cases. Although cases of COVID-19 contracted at airports were widely reported, 55 percent of respondents queried in the survey were unaware of this fact. About WarpUV Warp Technologies and its AirFort® devices are the frontline of prevention of the spread of pandemic by luggage and baggage in airports worldwide and serve as a “disinfection firewall” for continents, countries, and regions. The company was formed in 2020 by veteran Israeli entrepreneurs Amir Fischer, Eitan Haimovich, and Gil Luxenbourg. For more information, visit www.warpUV.com. Contact Details Rainier Communications Joanne Stanway +1 978-273-1473 jstanway@rainierco.com Rainier Communications Alan Ryan +15085776635 alanryan@rainierco.com Company Website https://www.warpuv.com/

May 17, 2021 08:01 AM Eastern Daylight Time

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New Report by Gennev Shows Gaps in Support for Women’s Health and Why It’s Time to Rethink Menopause

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/BClIM0LIYr0 Every woman will go through menopause—that’s an estimated 1.3 million women in the U.S. alone who enter menopause every year, yet the topic of menopause is still taboo. Women feel confused about what’s normal, uncomfortable talking about it, and unprepared to manage “the change.” With conversations around fertility becoming more open, menopause still feels like a secret, and that leads to misinformation and a significant reduction in quality of life for too many women. To demystify menopause Gennev created the first-of-its kind Menopause NOW Report with 120,000 women who shared information about their lives and health over the past year. The report offers unparalleled insight into how women are experiencing menopause, with findings that show: 70% of women reported putting off preventative health appointments in the past year because of the pandemic 49% reported using telehealth for menopause care 92% reported more stress on top of menopause-related anxiety in the past year Founded and led by women, Gennev is a Seattle-based digital health platform that offers holistic and comprehensive support for women in all stages of menopause. They offer women a virtual clinic with OBGYNs and health coaches on staff, in addition to educational services, community, and wellness products. The results of this year's Menopause NOW report demonstrate women’s need for more comprehensive support from specialized doctors, health coaches, and their fellow women – services all provided by Gennev. Take your personal menopause assessment at www.gennev.com, join the #IAmTheChange movement, and become part of the largest menopause community online. Watch Gennev’s video of women sharing their stories, then add your own voice. Click here to watch: https://www.youtube.com/watch?v=GwThI2V25mc&feature=youtu.be About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 14, 2021 09:00 AM Eastern Daylight Time

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LOOMIS Delivers a Dozen Awards for Texas Oncology Ad Campaign

LOOMIS

The LOOMIS Agency delivered big for client Texas Oncology, taking home 12 awards at the 38 th Annual Healthcare Advertising Awards show, including the Gold Award for “Total Advertising Campaign.” The agency won five Gold, one Silver, four Bronze and two Merit awards for its “Right Here” campaign. “We are so pleased with the recognition,” said Steven Paulson, M.D, president and chairman of Texas Oncology. “The ‘Right Here’ campaign has been very well received by all of our stakeholders because it does a wonderful job communicating our important difference as a provider of oncology treatment and care.” Texas Oncology’s 500+ physicians deliver leading-edge cancer care at its 210 locations in communities across the state, so patients don’t have to travel far from home to receive the expert treatment they need. “That’s a big difference for Texas Oncology patients and it’s the basis of our campaign,” said LOOMIS account director Christina McKinney. “With Texas Oncology, patients don’t have to disrupt their lives to get the care they need,” McKinney said. “They can stay at home surrounded by the love and support of family and friends.” The campaign launched January 1, 2021 and is running statewide across all major media channels, including television, digital display and video, print, outdoor, search and social. There were more than 4,400 entries for this year’s Annual Healthcare Ad Awards, making it the largest healthcare advertising awards competition and placing it among the top 10 advertising awards shows in the country. About LOOMIS: LOOMIS is a full-service advertising agency in Dallas specializing in defining and leveraging strategic advantages for national and regional challenger brands. The agency was founded in 1984 by Paul Loomis, a composer and musician who earned a national reputation for brand-image music development. The agency was expanded in 1998 to meet growing client demand. Today, LOOMIS offers clients a unique blend of advertising and music production. Learn more at theloomisagency.com. About Texas Oncology: Texas Oncology is an independent private practice with more than 500 physicians and 210 locations across the state. Meeting the oncology needs of Texans for more than 35 years, the practice includes Texas Center for Proton Therapy, Texas Breast Specialists, Texas Oncology Surgical Specialists, and Texas Center for Interventional Surgery. As a lead participant in US Oncology Research, Texas Oncology played a role in the development of more than 90 FDA-approved therapies, about one-third of all cancer therapies approved to date. For more information, visit TexasOncology.com. Contact Details LOOMIS Lauren Law +1 214-912-1543 lauren.law@theloomisagency.com Company Website https://theloomisagency.com

May 13, 2021 09:15 AM Eastern Daylight Time

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LevLane Announces Multiple Promotions and Role Changes

LevLane

LevLane, a full-service, award-winning ad agency, now in its 37th year, has announced multiple promotions as the agency continues to see strong growth. “We are so proud of this team. Over the past year we have experienced challenges we never anticipated and despite that our team has continued to deliver,” said Josh Lev, SVP | Brand Engagement of LevLane. “As we emerge from one of the most difficult times in memory, we are excited to look to the future and the team who will help to get us there.” Web Development Megan Hegarty has been promoted to Vice President, Digital Services. Senior Living Beth Simos has been promoted to Vice President, Director of Client Engagement. Creative Taylor Irwin has been promoted to Associate Creative Director. Steven Graziano has been promoted to Senior Art Director. Joe Schoppy has been promoted to Senior Copywriter. Digital Media Ed Stec has been promoted to Vice President, Paid Search Director. Sarita Shinde has been promoted to Digital Analytics Manager. Life Sciences MaryPat Siwak has been promoted to Account Director. Gina Gattis has been promoted to Account Supervisor. Samantha Spurrier has been promoted to Account Executive. Content & Digital Strategy Gabrielle Costello has been promoted to Director of Content. Michele Burns has moved into the role of Content Project Manager. Tyler Heileman has moved into the role of Digital Content Writer. Emily Glorioso has moved into the role of Social Media Specialist. About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands that people love for nearly 40 years. Contact Details LevLane Liz Weir +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 13, 2021 07:06 AM Eastern Daylight Time

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LevLane Announces Hiring of Chief Talent Officer, Adam Heagy

LevLane

LevLane announced today that it has hired Adam Heagy as its new Chief Talent Officer. Heagy is an experienced leader in HR and talent acquisition and development, and a veteran of the advertising talent world. Prior to joining LevLane, Heagy was President of Interactive Recruiting Consultants for nearly 10 years where he led all recruiting and talent efforts. “We’ve worked with Adam for years as our contract recruiter and he’s always been a true partner, providing reliable guidance and sending us fantastic talent,” said Josh Lev, SVP Brand Engagement at LevLane. “It was a natural fit to bring Adam into the LevLane family full-time to help us find the best talent for our future growth.” While at Interactive Recruiting Consultants, Heagy worked with a wide range of advertising and marketing agencies to source and recruit top talent. “LevLane has a phenomenal culture that is truly unique in the advertising world, said Heagy. “So, when the opportunity arose to join the team full-time, it was a no-brainer. I’m excited to be part of such a talented team and can’t wait to find that next generation of LevLane talent.” Heagy will be responsible for all talent acquisition and will head up the Human Resources Department, reporting to Chief Financial Officer, Nicole Landau. --- About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands people love for nearly 40 years. Contact Details LevLane Liz Weir +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 12, 2021 07:56 AM Eastern Daylight Time

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EDUCATORS CAN FOSTER TRUST IN SCIENCE THROUGH GLOBAL PLEDGE

International Day of Light Steering Committee

For more than a year, educators worldwide have been forced to transform the way they teach. However, advancements in science, specifically telecommunications, enabled the shift from a traditional classroom to remote learning environments. Today, scientific developments, including health advancements such as vaccines and testing, are allowing students to return to physical classrooms. The Trust Science pledge, a worldwide campaign to promote support for the scientific process and acknowledge the many benefits of science for society, offers a valuable teaching tool to help educators draw attention to the crucial role science plays in improving our quality of life. In celebration of this year’s International Day of Light on 16 May, the pledge is allowing people, particularly educators and students, around the world to affirm their support for science and the scientific process. Students can be leaders in understanding and defending science. Just as educators teach skills that build students’ scientific literacy to help them evaluate facts, they can offer ways for students to affirm confidence in the scientific process. “A dedicated effort to building—and in some cases, rebuilding—trust in science will prepare students to be the scientifically informed leaders we desperately need,” said Dr. Desiré Whitmore, Senior Physics Educator and Staff Physicist at the Exploratorium in San Francisco, CA. Additional resources for educators are available on the Trust Science website, including hands-on activity videos, lesson plans, posters to download, activities and lessons, links to online resources and the Laser Classroom. To date, the pledge has seen enthusiastic support worldwide with more than 2,500 signatures, including Nobel and Breakthrough Prize laureates, UNESCO L’Oréal For Women in Science prize winners, Presidents and CEOs of major scientific bodies, as well as scientists and students from more than 20 different countries. The Trust Science campaign is organized by the IEEE Photonics Society, SPIE, the international society for optics and photonics, and The Optical Society (OSA), together with the International Day of Light Steering Committee. To sign the pledge and to learn more, please go to https://www.trust-science.org Contacts For questions about how you can engage with the campaign, please contact: info@trust-science.org For media inquiries, please contact: pr@trust-science.org Social media: please share using #TrustScience and #LightDay2021 Social media links: Facebook; Instagram; Twitter About the International Day of Light The International Day of Light (IDL) is a worldwide initiative that provides an annual focal point for the continued appreciation of light and the role it plays in science, culture and art, education and sustainable development, and in fields as diverse as medicine, communications and energy. The International Day of Light is administered from the International Basic Science Programme (IBSP) of UNESCO by a Steering Committee that includes representatives from a broad range of international partners: the American Institute of Physics (AIP), the American Physical Society (APS), Bosca, the China International Optoelectronic Exhibition (CIOE), Chinese Optical Society (COS), the European Centres for Outreach in Photonics (ECOP), the European Photonics Industry Consortium (EPIC), the European Physical Society (EPS), the Illuminating Engineering Society (IES), the International Centre for Theoretical Physics (ICTP), the IEEE Photonics Society (IPS), the International Commission on Illumination (CIE), lightsources.org - the international network of accelerator based light sources, Light: Science and Applications, The Optical Society (OSA), Tampere University, SPIE, the International Society for Optics and Photonics, SESAME, Signify, Tampere University, Thorlabs, Transitions, the Université de Franche-Comté and Velux. For information about the International Day of Light, please visit www.lightday.org Contacts for IDL: John Dudley and Joseph Niemela 2021 Steering Committee Chairs Email: contact@lightday.org Bethany Downer 2021 Communications Coordinator Email: contact@lightday.org Media Contact for Trust Science: pr@trust-science.org About IEEE Photonics Society The IEEE Photonics Society is the professional home for a global network of scientists, engineers and allied professionals who advance laser, optoelectronics, and photonics technology. As a technical society representing the IEEE, it is a vital part of the world’s largest technical professional organization of more than 400,000 members dedicated to advancing technology for the benefit of humanity. Through its highly cited publications, conferences, technology standards, educational activities, and humanitarian initiatives, the IEEE Photonics Society provides its members in more than 160 countries the opportunity to grow professionally and stay on the forefront of transformational breakthroughs in photonics. PhotonicsSociety.org About SPIE SPIE, the international society for optics and photonics, was founded in 1955 to advance light-based technologies. Serving more than 255,000 constituents from 183 countries, the not-for-profit society advances emerging technologies through interdisciplinary information exchange, continuing education, publications, patent precedent, and career and professional growth. SPIE annually organizes and sponsors approximately 25 major technical forums, exhibitions, and education programs in North America, Europe, Asia, and the South Pacific. In 2020, SPIE provided more than $5 million in support of education and outreach programs. www.spie.org About The Optical Society Founded in 1916, The Optical Society (OSA) is the leading professional organization for scientists, engineers, students and business leaders in light science and technology. The society serves over 432,000 customers and 22,000 members from more than 100 countries who fuel discoveries, shape real-life applications and accelerate achievements in the field. OSA provides quality research, inspired interactions and dedicated resources for its extensive global network of optics and photonics experts through world-renowned publications. For more information, visit osa.org. Contact Details pr@trust-science.org +1 703-907-0010 pr@trust-science.org Company Website https://www.trust-science.org

May 11, 2021 09:03 AM Eastern Daylight Time

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Probiotic Skincare Start Up, Layers, Enters Burgeoning Microbiome-Focused Category With Holistic Inside + Out Beauty Approach

Layers Probiotic Skincare

Layers, a new probiotic skincare company, officially debuted four SKUs of synergistic high-performance products in the beauty and wellness category. With the understanding that superior skincare results are ultimately achieved by respecting our microbiome, Layers formulated their products with effective hard-hitting ingredients that work to minimize fine lines and wrinkles, enhance skin brightness, and improve elasticity while protecting and supporting the skin barrier. The result is dramatically improved skin without irritation. Microbiome and probiotic skincare are poised to be a large and enduring category, slated to grow to be 13% of the overall skincare market by 2030, as stated by Mintel. According to market research consultancy Verify Markets, microbiome skincare sales are projected to rise in double-digit percentages through 2023 across several countries, including United States (24.8%), Germany (22.2%) and Japan (19.8%). Layers inside + outside approach to healthy skin lies in the science-based Human Microbiome Project which illustrates the symbiotic relationship between our gut and skin, called the gut-skin axis. These two seemingly separate systems talk to one another through your microbiome, the trillions of good bacteria whose micro-language is responsible for everything from releasing natural antibiotics to supporting our immune system to improving hydration and supporting collagen production. Ignored by the skin care industry for decades, these bacteria dramatically impact skin health; imbalances can manifest as accelerated aging, extreme dryness, and even skin conditions such as eczema. On a mission to educate consumers, Layers believes in addressing the two holistically by providing effective, scientifically-proven, power-packed ingredients to improve skin health and appearance. “We continue to learn more every day about how our body’s systems are connected with one another and with our microbiome. Layers harnesses the power of probiotics to bolster these connections and bring your best, glowing skin to the surface.” - Rachel Behm, Founder of Layers With almost a decade of corporate experience in big beauty, Layers Founder Rachel Behm is a former Johnson & Johnson executive who worked on brands like Neutrogena, Clean & Clear, Aveeno, Lubriderm, and ultimately oversaw the Johnson & Johnson Incubator Program. Layers and Behm are backed by Ignite Venture Studio, an accelerator of new and existing brands co-founded by CPG veterans Josh Ghaim and Jeff B. Smith. Behm’s personal interest in the microbiome stems from the work she did as a lab technician on The Human Genome Project, which underscored the importance of the more recent Human Microbiome Project. Layers debut assortment includes an ingestible, Daily Glow Probiotic Supplements, a dual-sided formula with a potent 5-strain probiotic on one side and a ceramide extract on the other, along with a complementary three step skincare regimen; Balancing Milky Cleanser, Probiotic Serum, and Immunity Moisturizer, that repairs the skin while strengthening the barrier. Prices range from $29-$89. Behm believes that the self-care experience should be indulgent as it is effective, which is why she chose beautiful glass packaging, a complex yet subtle fragrance, and highly efficacious active ingredients. Available initially for pre-sale, the products can now be purchased on the brand’s direct-to-consumer website, with retail expansion expected by late 2021. Founded in 2021 by ex-Johnson & Johnson executive Rachel Behm, Layers Skincare recognizes beautiful skin begins with a thriving microbiome and harnesses the power of probiotics to boost the body’s natural ability to bring your best skin to the surface. Potent supplements + science-backed topicals, developed by industry experts, fuel the gut–skin connection to reveal dramatically renewed skin that glows from the inside out. Contact Details Amanda Smeal Consulting, Inc. Amanda Smeal amanda@amandasmeal.com Aimee Moss aimee@aimeemoss.net Company Website https://mylayers.com

May 11, 2021 08:02 AM Eastern Daylight Time

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LevLane Advertising Appoints Nicole Landau as Chief Financial Officer

LevLane

FOR IMMEDIATE RELEASE LevLane Advertising, a full-service advertising agency and 37-year veteran of the Philadelphia marketing scene, announced today the addition of Nicole Landau as its new CFO. Landau will oversee all agency financial functions and will serve as a key member of the executive team. Landau is a seasoned business executive with over 20 years of experience in senior financial leadership roles. Before LevLane, Landau served as Chief Financial at Seven C’s Hospitality Solutions, where she oversaw all finance and accounting operations. She began her career at Arthur Andersen before joining Digitas Health as Senior Finance Manager, followed by a decade-long stint as VP of Finance at DiD Agency. “Nicole’s background in financial leadership and operations was a perfect fit for us,” said Josh Lev, SVP Brand Engagement at LevLane. “She is exactly who we need in this role to help us reach the next level.” The agency has expanded services in recent years and is ready to capitalize on that momentum – something Landau will be integral in. “I’m thrilled to be part of the LevLane family. They have already done the hard work of building a unique culture and a stellar reputation in the advertising world,” said Landau. “I'm excited to continue that mission and I'm confident that together we can create the right financial structure to drive consistent growth." About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands that people love for nearly 40 years. Contact Details LevLane Liz Weir, SVP of Content, Social Media and PR +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 11, 2021 07:03 AM Eastern Daylight Time

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Tayler Jade Hits Top 40 Mediabase Chart with "WYA"

Tayler Jade

Tayler Jade and artist development partners Thomas Barsoe of OC Hit and Dani Thompson of DNT Entertainment, released “WYA;” part two of Jades first ever dual single release “Temporary/WYA.” Within the first few weeks of release, a radio movement has pushed Tayler Jade onto the Mainstream Top 40 Mediabase Activator Chart alongside the biggest artists in the world such as Billie Eilish and Olivia Rodrigo. Since its chart introduction on April 24th at #94, “WYA” has climbed 19 spots and is holding strong at #75. In the first week the single started showing legs on the BDS Most Added List with three mainstream station pickups including Kiss FM and Q101. In the second week those adds doubled. “WYA” is currently playing on multiple Top 40 stations all across the country such as: WSKS/WSKU “Kiss FM 97.9,105.5,” KXNC “Kiss FM 104.7,” WJDQ “Q101,” KSPI “Hot 93.7,” WJYY “105.5 JYY,” WKMX “106.7 KMX,” WQRW “Q 93.5,” and WVIN 98.3 to name a few. “For an independent artist that was just introduced to the world in February of 2021 to be sharing the same airways as the biggest names in music is an amazing accomplishment. We are so proud of Tayler and can’t wait to see what's next.” - Dani Thompson An EDM dance remix will follow the original version of “WYA” which was written by Tayler Jade (Tayler Lynch) and Jacquie Hishmeh, produced by Mikey Francis and Robbie Dean (Robbie Crebar), mixed and mastered by Luca Pretolesi with the support of engineer Robert Guzman, and vocally produced by Thomas Barsoe. Tayler Jade is an American Pop/R&B singer-songwriter and recording artist from Southern California. She has spent the past 2 years in the studio working on her first original EP which will be released in 2021 as a series of singles, starting with “Temporary” on February 12th. Her electrifying voice and sultry beats create a physical reaction that is sure to send chills down your spine. Her main musical influences are female powerhouses such as Tori Kelly, Ariana Grande, Victoria Monet and Summer Walker. Learn more at https://www.taylerjade.com/ Contact Details DNT Agency Dani Thompson +1 714-496-5152 danithompson@dntagency.com Company Website https://www.taylerjade.com/

May 07, 2021 08:00 AM Eastern Daylight Time

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