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The Channel Company Completes Acquisition of Incisive Media Technology Division

The Channel Company

The Channel Company, global provider of news, insights, strategy, events, and marketing services for the technology industry, today completed the acquisition of the technology division of Incisive Media, which includes the media and event brands of CRN UK, Channel Partner Insight, and Computing. This strategic acquisition reunites CRN and CRN UK under the same company and provides the opportunity to link the Computing brand with The Channel Company’s Midsize Enterprise Services brand in a powerful, connected, global end-user community. “We are excited to formalise the addition of Incisive’s technology brands into our portfolio. This acquisition results in a leading position for The Channel Company in content and events in both the US and EMEA while the reunification of US and UK CRN brands will provide great benefit to both our audiences and clients”, said Blaine Raddon, CEO of The Channel Company. About the Brands CRN UK is the market-leading, trusted source of news and analysis for the UK technology channel. The brand is a focal point for face-to-face events, including the largest event on the UK IT channel calendar, the CRN Channel Awards. The Women in Tech Festival, held in partnership with CRN UK’s sister brand Computing, shows the brand’s ability to innovate with an event that features networking, mentoring, and workshops for a global audience. Channel Partner Insight serves leaders of international resellers, distributors, MSPs, and specialist consultancies tracking key trends and business challenges affecting this highly competitive strand of the IT channel. The brand takes a transatlantic view of the IT channel market and pioneered the ranking of the largest and most influential firms in its annual European Elite and Global Elite report. Computing is the leading source of business-critical information and data journalism for technology leaders. Computing’s flagship event — the UK IT Industry Awards, held with the support of the BCS and The Chartered Institute for IT — is the largest and most prestigious awards ceremony for the industry, with more than 1,500 attendees every year. New Global Opportunities The completion of this acquisition, in addition to global services organisation bChannels earlier this year, creates a powerful portfolio of solutions that will transform how we enable our clients to win anywhere in the world,” said Blaine Raddon, CEO of The Channel Company. The organisations share a common vision and culture to provide clients with the best possible outcomes, continued career development opportunities for employees, and a bold commitment to strategic growth for the company. Clients of CRN UK, Channel Partner Insight, and Computing will also benefit from the extensive portfolio of additional marketing, creative, events, and consulting services that The Channel Company offers. The Channel Company Headquartered in Westborough, MA, US, The Channel Company has been servicing the technology channel community for over 40 years. From CRN, the #1 source of technology news, insights, and analysis for the IT channel, to industry-leading events that connect clients to customers, to powerful research, consulting and engaging education to accelerate growth, to transformative marketing services to maximise investment, The Channel Company provides a full suite of outcome-driven services focused on addressing the channel’s unique needs worldwide. The Channel Company is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. https://www.thechannelcompany.com EagleTree Capital EagleTree Capital is a leading New York-based middle-market private equity firm that has completed over 35 private equity investments and more than 75 add-on transactions over the past 20+ years. EagleTree primarily invests in North America in the following sectors: media and business services, consumer, and water and specialty industrial. For more information, visit www.eagletree.com. Contact Details Corporate Communications +1 508-531-9172 corporatecommunications@thechannelcompany.com Company Website https://www.thechannelcompany.com

July 01, 2022 08:53 AM Eastern Daylight Time

Kivvit Nominated for New York Emmy Awards for NJDOH COVID-19 Public Awareness Campaign

Kivvit

Kivvit today was nominated for multiple Emmys at the New York Emmy Awards for its impactful work with the State of New Jersey Department of Health (NJDOH) in creating a COVID-19 public awareness campaign. The nominations come after Kivvit won four awards for its work with NJDOH at the American Association of Political Consultants’ Pollie Awards last month, 10 awards at the Reed Awards in April and having won the Platinum SABRE Best In Show Award and Superior Achievement in Research and Planning Award for the same campaign. The Reeds also named Kivvit Public Affairs Firm of the Year for the third consecutive year. “We thank the Murphy Administration for being remarkable partners throughout this entire endeavor,” said Director of Brand Strategy Pearl Gabel. “This effort is among our proudest at Kivvit. We strive to create compelling, interesting content but it is all the more rewarding when that content saves lives.” “It is an honor to be nominated and to have our work showcased with so many other worthwhile efforts,” said Associate Director Vin Ciniello. “Kivvit will continue to build on our data-driven ethos to tackle the most complex issues here in New Jersey and across the country.” Kivvit has worked to amplify NJDOH messaging and resources to change public behavior and mitigate the effects of COVID-19 since the early stages of the pandemic in April 2020. Since then, Kivvit’s work has evolved to encompass a multitude of strategies, leveraging state-of-the-art insights and thousands of ads in dozens of languages. This high-impact work with the NJDOH has led to measurable, life-saving results reflected by an improvement in statewide COVID-19 testing rates and the success of the state’s vaccination efforts. Kivvit’s NJDOH campaign advertisements were nominated for the Public Service Announcement Category Single Entry for its “Sorry, Mom” ad and nominated for the Campaign category for a series of ads, including “Fight Isn’t Over Yet,” “Holiday Gift -Grandma,” “Not That Stupid,” “Holiday Gift – Kid,” and “They Call Me An Essential Worker” ads. Award recipients will be announced in October 2022The Emmy Awards honorees will be announced in October 2022 in a livestream broadcast on the NY Emmys website and at a live in person gala on a date and place to be announced. Of Kivvit’s work with the New Jersey Department of Health, Paul Holmes, chair of the SABRE judges, described the campaign as “everything our judges are looking for in a modern 21st century public relations campaign. It was data-driven, with sharp insights and impressive creativity across multiple channels, and—most important—it resulted in real, measurable behavior change. It’s no exaggeration to say that this campaign saved lives.” About Kivvit Kivvit is one of the largest and fastest-growing independent strategic communications and public affairs firms in the United States, with over 140 professionals across six offices in Boston, Chicago, Miami, New York, New Jersey, and Washington, D.C. Kivvit has earned over 60 awards and recognitions in the past 5 years, including Public Affairs of the Year (Reed Awards), Digital Agency of the Year (PRovoke SABRE North America), Most Innovative Agency (Bulldog Stars of PR Awards), and a Best Agency to Work For (PRovoke). Kivvit also leads O'Dwyer's national rankings of independent communications firms across multiple categories, including #1 for Real Estate Finance & Development, #2 for Energy and Non-Profit, #4 for Purpose and Corporate Social Responsibility. To learn more and see what we do, visit www.Kivvit.com and follow us @TeamKivvit. Contact Details Zach Silber +1 212-929-0669 zsilber@kivvit.com Company Website https://www.kivvit.com/

July 01, 2022 08:00 AM Eastern Daylight Time

SPOTLIGHT SPORTS GROUP RELEASES SECOND ANNUAL RESEARCH REPORT INTO THE SPORTS BETTING TECHNOLOGY ECOSYSTEM

Spotlight Sports Group

Spotlight Sports Group (SSG), a global technology, content and media company specialising in sports betting and fantasy sports has today released its second review of the sports betting industry ‘ BetTech Ecosystem 2022 ’. After a positive response to the first edition, the 2022 version has been expanded by more than 60% with the visual now containing seven new sub-segments and 127 new suppliers. The BetTech Ecosystem graphic visualises the core six operational segments of the sector: platform providers, trading, e-commerce, data, content and iGaming. The number of service providers in each segment is as follows; ● Content: 114 (New providers added to the BetTech Ecosystem +75% YOY) ● iGaming: 80 (+56% YOY) ● Platform Provider: 47 (+27% YOY) ● E-commerce: 49 (+32% YOY) ● Trading: 26 (+13% YOY) ● Data: 70 (+63% YOY) For 2022, the visual is supported by an industry report and new for this year is additional commentary from five industry leaders (Chris Grove - Eilers and Krejcik, Josh Brown - PwC Harry von Behr - Spotlight Sports Group, Nic Sulsky - PointsBet and Camilla Wright - RedKnot Communications). This year, the panel discuss the value of the BetTech Ecosystem and where the industry is moving over the coming years in an exclusive webinar on Spotlight Sports Group’s YouTube channel. The study was conducted internally by a team of Spotlight Sports Group researchers and with the support of independent industry experts. The research focuses on the regulated European and North American markets. Discussing the second edition of the ‘BetTech Ecosystem’, Spotlight Sports Group Head of B2B Marketing, Alan Davis said: “We had an incredible response to last year’s BetTech Ecosystem and we’re delighted to be back with the 2022 version. This year we’ve made it bigger and better by expanding the visual and adding industry commentary.’’ Davis continued: “What we’ve found from this year’s research is that M&A might have slowed slightly but there is no lack of innovation in the industry. The visual continues to expand and while this is not definitive, we feel this gives a snapshot of the industry-leading into the new football seasons on either side of the Atlantic.” To read and download the full BetTech Ecosystem report and visual click here. For more information on Spotlight Sports Group please visit: https://www.spotlightsportsgroup.com #### ABOUT SPOTLIGHT SPORTS GROUP Spotlight Sports Group is a global media and technology company specialising in sports betting content and data. With more than 500 staff, the business operates multiple award-winning B2C brands, including Racing Post, MyRacing, and Free Super Tips in the UK. In the US, we operate Pickswise and fantasy Alarm. Our other businesses in the group are ICS-digital and ICS-translate. Our global B2B division provides sports betting and fantasy sports content, including in-play, through the EGR award-winning Superfeed product. We also have media partnerships with leading global publishers, including AS in Spain. Contact Details Red Knot Camilla Wright +44 7968 166031 camilla@redknotcomms.com Company Website https://www.spotlightsportsgroup.com/en_us/

June 30, 2022 11:31 AM Eastern Daylight Time

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Interview with Loic Gautier, CEO, Leflair Inc., Subsidiary of Society Pass

Society Pass Incorporated

Contact Details TJ Paige +1 877-440-9464 tj@benzinga.com Company Website https://thesocietypass.com

June 29, 2022 01:54 PM Eastern Daylight Time

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Goodway Group Named a 2022 AdExchanger Programmatic Power Player

Goodway Group

Goodway Group, a leading data and tech-enabled brand-performance digital marketing services firm, has been named to AdExchanger's Programmatic Power Players List 2022. The Top 50 Programmatic Powers Player list is a definitive list of the top agencies and strategic partners in the digital advertising industry. Goodway Group deploys deep expertise across consumer and B2B marketing from brand-performance advertising, retail media, self-service DSP setup and support to commerce and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies and consultation. The agency has seen tremendous growth over the last year, having expanded its executive team, acquiring female-owned digital marketing agency Tuff, and broadening its capabilities in areas including identity and retail media networks., Goodway Group has also widened its brand-direct client base working with notable brands, including Staples, Subaru of America, SharkNinja, Self Esteem Brands and Kubota Tractor Corporation. "We are honored to be recognized as one of the foremost digital advertising partners in the industry," commented Jay Friedman, President of Goodway Group. "As an agency, we are focused on being an invaluable strategic partner to our clients as we guide them in navigating the rapidly evolving advertising and marketing industries, as well as delivering innovative solutions that democratize the benefits of programmatic advertising for the industry. This recognition highlights the impact of our commitment and we look forward to continuing to grow and elevate our capabilities and solutions to benefit our clients and the wider market." Goodway Group is focused on establishing strategic partnerships, becoming the inaugural partner in The Trade Desk's Certified Service Partner Program, and investing in its key differentiator — its identity solutions. In Q1 2022, the agency enhanced its award-winning technology stack with the launch of Passport One™. This new solution aims to address brands' first-party data needs in a cookieless future by providing advertisers with a privacy-forward proprietary database to reach customers, enhance existing first-party data and create new opportunities for closed-loop measurement. Programmatic Power Players companies were chosen from the hundreds of submissions received from across the globe. AdExchanger's editors evaluated each entry based on the strength and breadth of its offerings, its documented case studies and client references. Goodway Group's inclusion in the list is the agency's latest industry recognition. Its diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first workplaces, including multi-year Ad Age Best Place to Work Awards, an AdExchanger Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards. About Goodway Group Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with offices in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is a 100-year-old independent and remote first media and marketing services firm. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Goodway Group. Honestly Smart Digital. Contact Details Kite Hill PR for Goodway Group Patrice Gamble goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

June 29, 2022 10:30 AM Eastern Daylight Time

Claravine Named a 2022 AdExchanger Programmatic Power Player

Claravine

Claravine, a pioneer in data integrity with its platform, The Data Standards Cloud, has been named to AdExchanger's 2022 Programmatic Power Players List. The Top 50 Programmatic Powers Players list is a definitive list of the top agencies and strategic partners in the digital advertising industry. Claravine empowers a proactive approach to data by activating standards across people and technology, bridging the silos that limit speed and decisions across digital experiences. The company has seen tremendous growth in customer adoption since the start of the year and has expanded its executive team with the appointments of Jackie Cooper as Vice President of Customer Experience and Olivia Mills as Senior Manager of People and Culture. "We are honored to be recognized as one of the leaders in the programmatic industry," commented Verl Allen, CEO of Claravine. "It’s our mission to ensure organizations have the best solution available to establish global data standards from the start in order to shift their focus, efforts and attention on how to better utilize data to enhance digital campaign performance. The Programmatic Power Players list further validates our consistent effort in enabling global organizations to create standards across their entire ecosystem for faster decisions and greater agility.” As first-party data becomes paramount and industry-wide demand grows for more solutions for data standardization, measurement, and personalization, Claravine is substantially expanding its integration library to be compatible with more of the major platforms powering digital advertising, including measurement solutions, creative optimization and customer data. Claravine also recently closed its Series B funding round in the amount of $16M. The investment enables the company to grow key teams including product management, engineering, sales, customer success and marketing. AdExchanger’s Programmatic Power Players were chosen from the hundreds of submissions received from across the globe. A team of judges evaluated each entry based on the strength and breadth of its offerings, its documented case studies and client references. In addition to being named to AdExchanger’s Programmatic Power Players list, Claravine was also recently named a “Momentum Leader” and “High Performer” in the Spring 2022 G2 Rankings. The company has ranked consecutively for the last five quarters in categories such as best relationship, support and easiest to do business in the enterprise relationship index for the data governance category. About Claravine Claravine is a pioneer in Data Integrity for the global enterprise. We empower a proactive approach to marketing measurement by activating data standards across people and technology, bridging the silos that limit speed and decisions. That’s why nearly a quarter of the Fortune 100 use our platform, The Data Standards Cloud, to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. www.claravine.com Contact Details Kite Hill PR Michael Kocher michael@kitehillpr.com Company Website https://www.claravine.com/

June 29, 2022 08:30 AM Eastern Daylight Time

How Real Estate Agents Can Sell More Homes While Working Fewer Hours

Top Property Marketing

2022 has been quite the year for the real estate market. From a surge of home prices all across the board to investors pouring in money to protect their wealth against inflation. While real estate agents are transitioning from the old-fashioned way of billboard and magazine advertising to the more calculated and scalable approach digital marketing has to offer. One company, in particular, has set its sights on capitalizing on the massive opportunity… To help residential real estate agents generate qualified appointments and close deals on demand, Hasher Azizi founded Top Property Marketing (TPM). A digital marketing agency specialized in helping agents scale their business quickly and cost-efficiently through paid advertising and automated follow-up. TPM is a completely done-for-you marketing solution, so agents can focus on what really matters: closing real estate deals. Hasher's TPM chatbots has the innate ability to recognize whether a lead is looking to buy, sell or rent a home - all while carrying out the client qualifying process. This is simply done through the lead's preferred choice of communication: Messenger, Instagram or WhatsApp, before securing them as a qualified appointment on the agent's calendar. Then further following up with leads on a weekly basis for over a year through email, SMS and chatbot communication with the agent's listings and open houses, along with tips and resources - making the buying, selling or renting process easier for their time and money. It's a near-identical experience for real estate leads who are discussing their property plans whether it's with an agent or TPM’s chatbot on the agent’s behalf. With the exception that TPM’s chatbots can serve an unlimited amount of leads anytime around the clock. The majority of a real estate agent’s income is made through the follow-up process and a successful follow-up assures clients that their agents have their best interest in mind. Residential real estate agents working with Top Property Marketing save themselves the time and effort of generating, qualifying and scheduling leads for appointments. While being able to better spend their time closing more real estate deals and doing the cherished things that motivated them to become real estate agents in the first place. Contact Details Top Property Marketing Hasher Azizi hasher@toppropertymarketing.com Company Website https://toppropertymarketing.com/

June 29, 2022 08:03 AM Eastern Daylight Time

Growth in the Customer Insights & Feedback Market Is Being Fueled by Digital Transformation and Artificial Intelligence Adoption, According to Dash Research

Dash Network

The technologies that enable customer experience (CX), such as customer relationship management (CRM), customer data and analytics, personalization & optimization, contact center solutions, and employee experience (EX) solutions, are all integral to companies aspiring to build strong CX programs. However, according to a new report from Dash Research, it is the use of customer insights & feedback technologies that provides the ignition for all of these solutions. These tools provide the direct link between not only customer and company, but also employee. The flow of customer information, both directly asked for and gathered through indirect sources, is critical to the success of CX. Dash Research forecasts that the global market for customer insights & feedback software and services will grow from $5.4 billion in 2021 to nearly $8.0 billion by 2026, an increase of 48%. The CX market intelligence firm anticipates that insights & feedback platforms will represent 55% of the revenue mix during the forecast period, with services constituting 25% and applications composing 20% of the total. “Customer insights & feedback has long evolved past simple surveys and outreach,” says senior analyst Sherril Hanson. “There has been an explosion in customer data type and channel options and vendors have responded by offering a wide range of comprehensive solutions to support not just engaging and easy to set up data collection, but also sophisticated data analytics, insight generation, relevant dashboards, and tools to enable those insights to turn into action.” Hanson adds that at times, this platform evolution is at odds with the widely varying levels of CX maturity in the industry, with some companies lacking the operational processes or company-wide culture to take their CX program to the next level. Consumer sentiment toward feedback is likewise evolving with high expectations placed upon companies to provide timely and empathic responses. Customers want the opportunity to be heard and acknowledged, but on their own terms and via their own channel choice. They also want action taken quickly and in a focused, personalized manner. Dash Research’s analysis finds that the key market drivers spurring the purchase of customer insights & feedback software and services include the following: The move to digital has created an enormous number of channels and sources for feedback. Artificial intelligence (AI) technologies allow for the streamlining of analysis, more successful leveraging of unstructured data, and the development of more novel collection methods. Consumer expectations for quick response are spurring strong interest in technologies that enable insights to action/closing the feedback loop. Insight and feedback technologies provide the needed link between EX and CX. A high need exists to better prioritize initiatives and identify churn risk. However, there are many barriers for organizations when attempting to deploy customer insights & feedback solutions, many of which are internal and operational. The key barriers tempering the growth of customer insights & feedback include the following: Lack of CX maturity in organizations. Too much outreach can alienate end users. Inability to move beyond collection and metrics. Internal technologies and priorities lead to data silos hindering information flow. Dash Research’s report, “Customer Insights & Feedback”, focuses on the customer insights & feedback software platforms, applications, and services that are offered to help companies achieve excellent CX. These solutions are an integral part of a customer’s experience and, if done correctly, will be a positive engagement, resulting in less churn, deeper loyalty, and the potential for customers to turn into promoters. From a company viewpoint, successful deployments can boost CX metrics, which are often then linked to an improved return on investment (ROI). Further, these technologies help companies prioritize and focus on the actions that will cause the greatest positive effect and identify other internal points of friction that affect EX. An Executive Summary of the report is available for free download on the firm’s website. Dash Research, the market intelligence arm of Dash Network, provides in-depth research and insights on the worldwide CX market including a comprehensive assessment of technology solutions, business issues, market drivers, and end-user dynamics across industry sectors. Dash Research’s global market coverage combines qualitative and quantitative research methodologies to provide a complete view of emerging business opportunities surrounding contact center technologies, customer data & analytics, customer data platforms, customer insights & feedback, customer relationship management, personalization & optimization, and employee experience. For more information, visit www.dashresearch.com or call +1.720.603.1700. Contact Details Dash Research Clint Wheelock +1 720-603-1700 press@dashnetwork.com Company Website http://www.dashnetwork.com

June 29, 2022 05:15 AM Eastern Daylight Time

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Airbnb’s $10M OMG! Fund to Finance the World’s Craziest and Most Unique Ideas

YourUpdateTV

From a UFO house to a giant potato hotel, the growing trend of flexible living encourages travelers to seek out more unexpected places to stay. This demand has created new opportunities for creative hosts with awe-inspiring spaces to share – and now, Airbnb is helping those with an out-of-this-world idea to bring their vision to life with a $10M fund. Recently, Kristie Wolfe, host of the Big Idaho Potato Hotel and member of the OMG! Fund judging panel, conducted a satellite media tour to talk about the OMG! Fund and her experience being an Airbnb host. A video accompanying this announcement is available at: https://youtu.be/XPKfKgzbCuk The first-of-its-size OMG! Fund is seeking original and offbeat ideas from existing and aspiring designers, architects, DIYers and makers from around the globe. The fund's $10 million will finance 100 of the craziest and most unique property ideas, giving 100 people the chance to turn them into actual Airbnb OMG! Category listings, which are Airbnb’s collection of one-of-a-kind, offbeat homes. Starting June 22nd, 2022, anyone with an out-of-this world idea for an OMG! Category listing can submit an application at airbnb.com/omgfund. One hundred people with the 100 craziest ideas will receive a grant of $100,000* each to make their fantastical creations possible and, ultimately, bookable. Ideas will be judged for their uniqueness, creativity, feasibility, sustainability and how immersive an experience they might provide for guests. The fund is shaped in part by the growing trend of flexible living that has emerged in the past two years. As part of this shift, Airbnb guests are craving more unexpected spaces that become the destinations themselves, and Airbnb Categories, which launched last month, provide a new way to search for these spaces. Over 30,000 unique listings across the world were added to Airbnb in 2021 and the OMG! Category showcases the craziest amongst them, making it easy for guests to discover these listings in places they wouldn't have otherwise looked. Additionally, Hosts of unique listings saw a 138 percent increase in worldwide earnings from 2019 to 2021, with nights booked at unique properties increasing globally by over 45 percent in the same two-year timespan. Applications for the OMG! Fund open today for a period of 30 days, through July 22 at 11:59 pm ET. The 100 grant recipients will be selected by the panel over the coming months, with the intent of having several newly-constructed spaces available for booking next year. To find out more about the OMG! Fund and how to apply go to airbnb.com/omgfund About Kristie Wolfe Kristie is a proud Idahoan who is passionate about living simply. In the winter of 2013, she fulfilled a lifelong dream of building her very own treehouse in Hawaii and sharing it with travelers from around the world. From the success of that unique stay, she has since been able to build a hobbit hole, refurbish a fire lookout and, of course, has transformed an over a 6-ton spud into a space guests can sleep in! Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 28, 2022 02:30 PM Eastern Daylight Time

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