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What If Your Most Profitable Strategy Also Made the World a Better Place?

Fordham Gabelli

As the world grapples with complex challenges such as climate change, poverty, and human rights issues, organizations are uniquely positioned to drive positive change. A new study titled “Social Profit Orientation: Lessons from Organizations Committed to Building a Better World,” recently published in the Journal of Marketing, explores how companies can simultaneously generate profit and foster societal well-being. The research, conducted by a team of esteemed academics, including Leonard L. Berry (Texas A&M), Tracey S. Danaher (Monash University), Timothy Keiningham (St. John's University), Lerzan Aksoy (Fordham University), and Tor W. Andreassen (Norwegian School of Economics), examines the benefits of adopting a social profit orientation to benefit both the organization and society. This approach encourages organizations to invest resources purposefully to enhance the common good. The study, based on 62 in-depth executive interviews across 21 organizations worldwide, reveals the significant benefits of embracing a social profit orientation. These organizations develop new approaches and strategies that address critical problems, thereby driving business innovation and improving societal outcomes. What is Social Profit Orientation? Social Profit Orientation is an organization-wide perspective where organizations embrace in their core mission the creation of sustainable, positive social and environmental impacts on individuals, communities, and society at large. Organizations with this orientation proactively invest resources such as knowledge, infrastructure, labor, reputation, money, and time to enhance the common good, especially improving the well-being of people and safeguarding the health of the planet. It reflects a deliberate, conscious effort to address systemic social or environmental challenges, rather than being merely a by-product of making financial profits. Examples from the Study Oportun tackles financial exclusion by providing affordable credit to underserved communities, offering an alternative to payday lenders. With significant investments in technology, Oportun has successfully issued millions of loans, enabling its customers to avoid exorbitant interest rates and fees. CEO Raul Vazquez highlights their challenge: “50% of customers who come to us have no FICO [credit] score, and other folks we serve may have a score based on limited history.” Despite these obstacles, Oportun has managed to provide more than $18.2 billion in credit by year-end 2023, saving its customers $2.4 billion in interest and fees. Gundersen Health System (renamed Emplify Health) exemplifies how a holistic approach to sustainability can be woven into the fabric of an organization. Under the leadership of Dr. Jeff Thompson, Gundersen became the first U.S. health system to offset 100% of its fossil-fuel use with self-produced energy. Their initiatives include harnessing solar and wind power and transforming landfill biogas into electricity and heat. Dr. Thompson remarks, “We are not just a ‘fix-it’ shop. Our mindset was: how do we protect the environment so it is a part of how we work, how we live, and how we work with our communities.” By adopting a social profit orientation, organizations not only drive meaningful societal impact but also experience enhanced legitimacy, stronger stakeholder relationships, improved employee engagement, and increased innovation. These benefits contribute to long-term business success and sustainability. Best Practices for Building a Social Profit Orientation Align employee and organizational values to create a unified mission. Ensure organizational resources and governance structures maximize societal benefits. Inspire executive and board leadership to deeply commit to social profit goals. Make informed investment decisions that focus on initiatives with the greatest social impact. Measure and evaluate social impact rigorously to ensure meaningful contributions. Foster external partnerships and communicate purpose through compelling storytelling. “Organizations today are at a crossroads where they can choose to be mere profit-generating entities or become catalysts for global change. Our study shows that the most profitable strategy might also be the one that makes the world a better place. By embracing a social profit orientation, organizations can lead their sectors, drive innovation, and make significant societal impacts,” said Lerzan Aksoy, Dean at Fordham University’s Gabelli School of Business. To attain a full copy of the research and download the associated teaching guides click here. To interview any of the authors of the paper, please reach out to the press contacts above. About Fordham University’s Gabelli School of Business Founded in 1920, the mission of Fordham University’s Gabelli School of Business is to inspire and empower positive global change, developing students into compassionate business leaders and supporting faculty members and students in the ongoing generation of new knowledge. The Gabelli School has become a driver of social innovation by equipping graduates to be business leaders who understand and meet the need for sustainability in business and who are able to harness the power of social responsibility for both financial success and societal impact. Through its many graduate and undergraduate degree programs and a diverse range of faculty research initiatives, the Gabelli School of Business works collectively to redesign business as a sustainable force for prosperity. Contact Details Fordham Gabelli School of Business Paola Curcio-Kleinman +1 212-636-6311 pcurciokleinman@fordham.edu Marino Taryn Schofield +1 973-919-4377 fordhamgabelli@marinopr.com Company Website https://www.fordham.edu/gabelli-school-of-business/

September 04, 2024 09:00 AM Eastern Daylight Time

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NAVEX Announces 2024 Excellence Awards Finalists

NAVEX Global

NAVEX, a leading provider of integrated risk and compliance management software, announces today the 2024 NAVEX Excellence Awards finalists. Now in its fourth year, the awards celebrate organizations that demonstrate exceptional commitment to corporate governance, risk mitigation, and ethical practices. Each year, the NAVEX Excellence Awards highlight how robust governance, risk and compliance (GRC) programs can strengthen corporate culture and meaningfully impact business outcomes that matter. The 2024 finalists exemplify how effective GRC initiatives can proactively manage and mitigate risks when woven into the organizational fabric. "Congratulations to this year’s nominees and finalists for their outstanding achievements," said NAVEX Chief Customer Officer, Steve Chapman. "We are proud to partner with customers who are dedicated to advancing their GRC efforts. These awards shine a spotlight on some of the most innovative and effective programs in the industry, and we applaud the compliance teams at these companies for their ongoing efforts to build highly ethical, risk-aware organizations." The winners will be honored in several categories, including Ethics & Compliance, Risk Management, and Risk and Compliance Program of the Year. Selected from a highly competitive pool of nominations, this year’s finalists include: As in previous years, the judging panel brings together a mix of NAVEX leaders and seasoned GRC professionals. This year’s esteemed panel features: Barbara Boehler, Senior Director, Program on Corporate Compliance and Ethics, Fordham Law Bill Cameron, Founder and Principal, Cameron Advisory Services Carol Williams, CEO and Enterprise Risk Management Consultant, Strategic Decision Solutions Carrie Penman, Chief Risk and Compliance Officer, NAVEX Kyle Brasseur, Former Editor in Chief, Compliance Week Kyle Martin, Vice President of GRC Solutions, NAVEX Matt Kelly, Editor and CEO, Radical Compliance LLC Stephen Chapman, Chief Customer Officer, NAVEX Vera Cherepanova, Ethics Advocate, Consultant, Author, Studio Etica Award recipients will be announced after to the 2024 NAVEX Next Virtual Conference on October 1. NAVEX is trusted by thousands of customers worldwide to help them achieve the business outcomes that matter most. As the global leader in integrated risk and compliance management software and services, we deliver solutions through the NAVEX One platform, the industry’s most comprehensive governance, risk and compliance (GRC) information system. For more information, visit NAVEX.com and our blog. Follow us on Twitter and LinkedIn. Contact Details Navex Global +1 617-388-5773 scott.levesque@navex.com Company Website https://navex.com

September 03, 2024 08:06 AM Eastern Daylight Time

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Get Ready to Win Big—LHUNT Token Presale Now Live!

Spark Metro

The Crypto world never fails to amaze us in all new different ways. It has a new addition named LuckHunter with its ticker LHUNT. The presale of this LHUNT token is live, which is one of the game changing opportunities for the gamers and enthusiastic crypto investors. LuckHunter is an innovative online casino and gambling platform set to disrupt the online gambling industry. With a bag full of benefits, exclusively for the presale participants, don't wait and think much, grab the big opportunity now in this gaming industry. Exclusive Benefits for Early Adopters The LHUNT token is not just the regular crypto token, but it is a gateway to the world of rewards. The unique benefits it provides are as follows. 1. Up to 100% Worth of Presale Purchase Credits in Casino Imagine stepping into the world of Luckhunter.com with the presale purchase instantly transformed into casino credits. That’s right—participants in the LHUNT presale can receive up to 100% of their purchase value as casino credits, giving anyone a head start on the platform from day one. Whether being an experienced gambler or new to the scene, these credits allow gamblers to explore, play, and win big as soon as the platform goes live. 2. Huge Giveaways As a token of appreciation for your early support, presale.luckhunter.com is offering massive giveaways exclusively for presale participants. Expect a treasure trove of rewards, including crypto prizes, exclusive merchandise, and more. These giveaways aren’t just about luck—they’re designed to enhance user experience and keep the excitement going. 3. Staking Rewards The LHUNT presale isn’t just about buying tokens—it’s about investing in the future. Early participants will have access to enhanced staking rewards, allowing them to earn more LHUNT tokens simply by holding and staking their initial purchase. This is the only chance to maximize the investment while enjoying the perks of being an early adopter. 4. VIP Access Presale participants will be among the first to experience new games and features on Luckhunter.com. With VIP access, the buyers will have the inside track on the latest innovations, ensuring that they're always at the forefront of the gaming experience. This exclusive access is reserved only for those who believe in the platform from the start. 5. Exclusive Community Membership Joining the LHUNT presale means more than just buying tokens—it’s about becoming part of a community. Presale participants will gain access to a private community group where buyers can connect with like-minded individuals, share strategies, and engage directly with the Luckhunter.com team. This membership comes with special offers, insider information, and the chance to shape the future of the platform. A New Era in Crypto Gaming The LHUNT token presale represents more than just an investment—it’s the ticket to the next level of online gaming. By participating in this presale, investors not only secure their future in the crypto world but also gain access to a groundbreaking platform designed to reward its most loyal supporters. presale.luckhunter.com is set to redefine the casino and gambling experience, merging cutting-edge blockchain technology with the excitement of online gaming. Don’t miss this chance to be part of this revolution. The LHUNT token presale is live now, but it won’t last forever. Act Now—Secure Your LHUNT Tokens Today! This is your moment to step into the future of gaming. The LHUNT token presale is the chance to secure a piece of the action, enjoy unmatched benefits, and position yourself for massive rewards. Don’t wait—join the presale today and get ready to hunt for luck like never before. For more information and to participate in the LHUNT token presale, visit presale.luckhunter.com Or contact Telegram - https://t.me/LuckHunterCasino Twitter - https://x.com/LuckhuntrCasino Youtube - https://www.youtube.com/@LuckHunterCasino Email - team@luckhunter.com Contact Details Alex +1 302-497-6769 Apexreviews56@gmail.com

August 30, 2024 11:05 AM Eastern Daylight Time

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PRSA Colorado Chapter Announces Winners of the 2024 Gold Picks Awards

PRSA Colorado

The Colorado Chapter of the Public Relations Society of America (PRSA Colorado) hosted its highly anticipated 2024 Gold Picks Awards Ceremony last night at Stick and Feather in Denver, Colo. The event, which has become a cornerstone of the Colorado public relations community, celebrated the outstanding achievements of professionals and organizations in the field of public relations and corporate communications. Honoring Two Pioneers A highlight of the evening was the presentation of Special Awards, including the Jane Dvorak Mentor of the Year Award and the Sharon Linhart PR Person of the Year Award. These awards were renamed at the event in honor of two trailblazers in the Colorado PR community, recognizing their extraordinary contributions to the industry. The 2024 Special Awards winners are: Joe Fuentes Rookie of the Year: Caroline Campbell, VISIT DENVER Jane Dvorak Mentor of the Year Award: Shawna Seldon McGregor, Maverick Public Relations Media Person of the Year: Greg Avery, Denver Business Journal Business Person of the Year: Doyle Albee, Comprise PR Team of the Year: Gomez Howard Group Ayers Chapter Service Award: Liz Viscardi, APR, LV Events and PR Sharon Linhart PR Person of the Year Award: Merideth Hartung, B Public Relations Rising Stars and Industry Leaders The event also shone a spotlight on the next generation of PR professionals. Members of the Public Relations Student Society of America (PRSSA) from the University of Colorado Boulder and Colorado State University were acknowledged for their contributions to the event and their dedication to the profession. The PRSSA's efforts in fundraising and their anticipated participation in the ICON conference in Anaheim, Calif. this fall were particularly commended. 2024 Gold Picks Award Winners All award winners are listed below under their corresponding category. Gold Picks are the highest-scoring awards based on a specific scoring system but each award is judged individually instead of against the other submittals within that category, meaning multiple organizations can win a Gold Pick within the same category. All awards are judged anonymously by another chapter of PRSA. Gold and Silver Pick Awards: Integrated Communications: Consumer Products: Gold: SchroderHaus – "Justin’s Nuts About Bees" Silver: SchroderHaus – "Justin’s #JustinMyLunch Hunger Relief Program" Government: Gold: CIG Public Relations – "Express Lanes Safety Enforcement" Silver: CIG Public Relations – "CDOT’s Cannabis-Impaired Driving Campaign" Associations/Nonprofits/Educational Institutions: Silver: SchroderHaus – "Fairtrade America’s 'We Are Fairtrade.' Awareness Campaign" Events and Observances - Seven or Fewer Days: Government: Gold: National Disabled Veterans Winter Sports Clinic – "Miracles on a Mountainside" Silver: National Renewable Energy Laboratory – "NREL Welcomes Neighbors Back to Campus During Community Open House" Associations/Nonprofits/Educational Institutions: Gold: Meadows PR and Visit Golden – "Goldens in Golden" Silver: CU Boulder Office of Strategic Relations & Communications – "ScienceWriters2023 at CU Boulder" Silver: Metropolitan State University of Denver – "9News Denver Mayoral Debate hosted by MSU Denver" Content Marketing: Government: Silver: CIG Public Relations – "CDOT Motorcycle Safety campaign" Business to Business: Silver: Graebel Companies with Linhart Public Relations – "Amplifying Thought Leadership and Demonstrating Value through Creative Storytelling" Silver: BOK Financial – "Healthcare Cyberattacks Hurt Providers and Patients Alike" Community Relations: Associations/Nonprofits/Educational Institutions: Silver: JKD & Company and The Church of Jesus Christ of Latter-day Saints – "11th Hour Push - Denver’s Giving Machines" Climate Action and Environmental Sustainability: Silver: SideCar Public Relations – "Seizing Streets for Community Not Cars: ¡Viva! Streets Denver Brings a Global Phenomenon to the Mile High City" Influencer Marketing: Micro-Influencers: Silver: SchroderHaus – "Increasing Reach and Credibility through Influencer Partnerships for Clipper Tea" Organizational Awards: Best Agency - Midsize: Gold: B Public Relations – "From Local to Global: B Public Relations Elevates Hospitality Brands and Experiences" Component Awards: Annual Reports: Gold: Western Resource Advocates – "WRA’s 2022 Impact Report - Building a Better West" Gold: JKD & Company – "Native American Bank - Honoring Community" Social Media: Gold: CU Boulder Office of Strategic Relations & Communications – "CU in 60" Gold: SchroderHaus – "Leveraging Social Media for Awareness and Engagement for Clipper Tea" Branded Content: Gold: BOK Financial – "Healthcare Cyberattacks White Paper" Feature Stories: Gold: Linhart Public Relations with Spire Midstream – "Contributed Content Highlights Need for Natural Gas Storage" Gold: CU Boulder Office of Strategic Relations & Communications – "How Animals Get their Stripes and Spots" Gold: Metropolitan State University of Denver – "Call Me Mister" Newsletters/Magazines: Gold: Metropolitan State University of Denver – "RED Newsfeed" Gold: Western Resource Advocates – "Field Notes" Best Use of Generative AI - Direct Audience Engagement: Gold: CIG Public Relations – "CDOT Impaired Driving Holiday Mug Shot Campaign" Data Insights: Gold: Hensel Phelps Marketing Communications Team & Swing Strategic Communication – "Hensel Phelps 2023 Communications Audit" Influencer Marketing: Gold: Linhart Public Relations with Chocolove – "Sweet Success: Activating Existing Brand Fans on Instagram by Showing the Chocolove" Gold: SchroderHaus – "Justin’s #JustinMyLunch Influencer Marketing" Gold: SchroderHaus – "Earth Month Goes Regenerative for Artisan Tropic" Videos: Silver: Metropolitan State University of Denver – "Art of Dueling" Websites: Gold: Western Resource Advocates – "A New Website for Western Resource Advocates’ Future" Podcasts: Silver: National Renewable Energy Laboratory – "NREL Reaches New Audiences with Launch of Science News Podcast" Media Relations: Gold: JKD & Company and The Church of Jesus Christ of Latter-day Saints – "11th Hour Push - Denver’s Giving Machines" Gold: Linhart Public Relations – "Beef. It’s What’s For Dinner. Combines Bench of Culinary Experts and Creative Media Strategy to Garner Year-Round National Media Coverage" Silver: CU Boulder Office of Strategic Relations & Communications – "Full Triceratops Skeleton Now Calls Boulder Home" Silver: SideCar Public Relations – "¡Viva! Streets Denver Drives Sustainability and Community Engagement Through Car-Free Streets" Silver: Barefoot PR – "Delta Dental of Colorado Foundation Invests in Oral Health Equity" Silver: Elasticity on behalf of Elevate Quantum – "A Mountain of Opportunity" Silver: Root Marketing & PR on behalf of Bubbies Fine Foods – "Making a Big Dill Out of Bubbies" Grand Gold Picks: The Grand Bold Pick is awarded to the "Best of Show" for the campaign with the highest overall score. This years, two organizations took home a Grand Gold Pick: Meadows PR and Visit Golden – "Goldens in Golden" National Disabled Veterans Winter Sports Clinic – "Miracles on a Mountainside" PRSA Colorado congratulates all winners for their exemplary work and contributions to the public relations industry in Colorado. The Public Relations Society of America ( www.prsa.org ) is the nation’s largest association for the professional practice of public relations. The Colorado Chapter ( www.prsacolorado.org ), headquartered in Westminster, is consistently one of the largest chapters in the country. The chapter provides timely and profession-specific educational programs, information and networking opportunities to all of its members, which include professionals at all levels working at corporations, local and national public relations agencies, government offices, universities, nonprofits and independent PR practitioners. Contact Details PRSA Colorado Chapter Alicia Nieva-Woodgate +1 415-515-0866 info@prsacolorado.org Company Website https://prsacolorado.org/

August 29, 2024 04:24 PM Eastern Daylight Time

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Nuvectis Pharma Rises in Pre-Market Following FDA Orphan Drug Designation for NXP800, Fueling Optimism Ahead of Key Clinical Data

Global Markets News

Nuvectis Pharma (NASDAQ: NVCT) has achieved a significant milestone with the U.S. Food and Drug Administration (FDA) granting Orphan Drug Designation for its lead candidate, NXP800. This designation, specifically for the treatment of ARID1a-deficient ovarian, fallopian tube, and primary peritoneal cancers, marks a critical step forward in Nuvectis’s mission to address unmet needs in oncology. Orphan Drug Designation: A Strategic Advantage The FDA’s Orphan Drug Designation is awarded to drugs that show promise in treating rare diseases affecting fewer than 200,000 people in the U.S. For Nuvectis, this designation not only validates the potential of NXP800 but also provides several strategic benefits. These include tax credits for clinical trial costs, exemption from certain FDA fees, and potentially seven years of market exclusivity upon approval. NXP800 targets ARID1a-deficient cancers, a subset of ovarian cancers that present significant treatment challenges. The Orphan Drug Designation underscores the importance of this candidate in potentially offering a new, more effective treatment option for patients with this specific genetic mutation. Background and Market Impact This latest achievement builds on Nuvectis Pharma’s earlier successes. Earlier this year, the FDA granted Fast Track Designation to NXP800 for its development in platinum-resistant, ARID1a-mutated ovarian cancer. The Fast Track status, combined with the Orphan Drug Designation, highlights the urgent need for innovative treatments in this space and positions NXP800 as a potential game-changer in oncology. Financial analysts have taken note of Nuvectis’s progress. H.C. Wainwright recently reiterated its buy rating for Nuvectis, setting a price target of $21. This optimistic outlook reflects the market’s confidence in the company’s strategic direction, particularly as it prepares to release key clinical data later this year. Anticipation for Upcoming Results The next few months are expected to be pivotal for Nuvectis Pharma. The company is poised to share updates from its ongoing Phase 1b clinical trial of NXP800, which targets patients with platinum-resistant, ARID1a-mutated ovarian cancer. This trial is being closely watched, as positive results could significantly advance the development of NXP800, bringing it closer to pivotal trials and eventual regulatory approval. Additionally, Nuvectis is also conducting a Phase 1a dose escalation study for NXP900, its second key candidate, which targets YES1/SRC-driven tumors. Updates from this study are expected to provide further insights into the safety and potential efficacy of NXP900. ### Nuvvectis' Full announcment, titled " Nuvectis Pharma Announces Orphan Drug Designation Granted by the FDA for NXP800 for the Treatment of ARID1a-deficient Ovarian, Fallopian Tube, and Primary Peritoneal Cancers" was published on August 29th, 2024. ### This article is for informational purposes only and is not intended to serve as financial, investment or any form of professional advice, recommendation or endorsement. Please review the full documentation detailing financial compensation disclosures and disclaimers the article is subject to. https://justpaste.it/fcm9n/pdf. Global Markets News Network is a commercial digital brand compensated to provide coverage of innovative companies and industries and it is thus subject to conflicts of interest. Contact Details Global Markets News News Coverage ronald@futuremarketsresearch.com

August 29, 2024 08:20 AM Eastern Daylight Time

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Liquid Death Becomes Official Partner of Brooklyn Football Club’s Women’s Franchise

Brooklyn Football Club

Liquid Death, the healthy beverage platform and one of the fastest-growing non-alcoholic brands, is now the official kit sponsor and water partner of Brooklyn Football Club (Brooklyn FC). The new Brooklyn Football Club kits will be on display at the inaugural opening day match for the women’s team against Carolina Ascent FC on Saturday, August 31, at 7:30 pm ET at Maimonides Park in Brooklyn, NY. “This is our first venture into professional US soccer, and we couldn’t be more thrilled to be on this journey with the Brooklyn Football Club women’s team,” said Ryan Heuser, Liquid Death’s senior vice president of experiential marketing. “We are excited to have our kit signage on display during the club’s season-opening match and to provide infinitely recyclable, ice-cold cans of Liquid Death to the passionate fans of Brooklyn.” As part of the agreement, fans will see Liquid Death at all Brooklyn FC concession stands, stadium signage, and special edition jerseys. Liquid Death will also collaborate on sideline ad boards and signage throughout the stadium, as well as joint events and co-promotions. Kits will be available for sale at the official Brooklyn FC online store. “The partnership between Brooklyn Football Club and Liquid Death is an important step both for our fast-growing clubs as well as for US soccer as a whole,” said Matt Rizzetta, President of Brooklyn Football Club and Chairman of North Sixth Group, principal owner and operator of the club. “Professional soccer in the US continues to attract the attention of the world’s most innovative brands, and we feel the marriage of Brooklyn Football Club and Liquid Death is a great example of this.” Liquid Death uses comedy and entertainment to promote both sustainability and healthy products. Liquid Death’s social following captures more than 9.8 million followers across TikTok and Instagram, making it the third most followed beverage brand globally. The company donates a portion of proceeds to nonprofits as part of its partnership with 5Gyres and the Thirst Project. For more information, visit www.brooklynfootballclub.com and follow the official social media channels of Brooklyn FC on Facebook, Instagram, and Twitter/X. About Brooklyn Football Club Brooklyn Football Club is a U.S. Soccer professional soccer club competing in USL Championship (U.S. Soccer second division men’s professional soccer), and in USL Super League (U.S. Soccer first division women’s professional soccer launching in August 2024). The two professional teams in Brooklyn are competing at the top of the USL footballing pyramid in the United States. About Liquid Death As one of the fastest growing non-alcoholic beverage brands, Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take the healthiest things you can drink and package it into infinitely recyclable cans that compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. Our product lines include mountain water, sparkling mountain water, sparkling flavored water, iced tea, and our hydration sticks, Death Dust. A portion of Liquid Death's proceeds goes to nonprofits who are helping fight plastic pollution and bring clean drinking water to those in need. For more information on Liquid Death please visit liquiddeath.com. Contact Details Brooklyn Football Club BKFC bkfc@n6krma.com

August 28, 2024 09:00 AM Eastern Daylight Time

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Goodway Group Welcomes Rick Watrall as New Chief Data and Analytics Officer

Goodway Group

Goodway Group, a leading independent digital marketing agency, today announces the appointment of Rick Watrall to the new position of Chief Data and Analytics Officer. In this new role, Watrall will focus on evolving technical, data, and analytics priorities, and driving more value to clients through Goodway’s proprietary tech stack, GOES (Goodway’s Outcome Engineering System.) He will also guide critical decisions around investments in artificial intelligence to deliver faster, cheaper, and better solutions to marketers. This strategic hire is the latest indication of Goodway Group’s commitment to continued growth while delivering innovative solutions to its clients. With a deep understanding of modern marketers' needs, Watrall will be an invaluable addition as Goodway Group continues to innovate and lead in the industry. His arrival is perfectly timed, aligning with Goodway Group’s advancements in its award-winning GOES technology. GOES is a tech and data-enabled marketing system that powers Outcome Engineering—a proprietary philosophy that integrates strategy, analytics, and precise execution to drive measurable growth. Reporting directly to CEO Jay Friedman, Watrall’s leadership will further enhance Goodway Group’s ability to meet and exceed client expectations. Watrall joins Goodway Group from Horizon Media, where his strategic leadership and expertise over the past nine years helped shape the agency. During his tenure, he led a talented team of analysts, data scientists, and statisticians, contributing to the agency’s strategic planning and driving successful outcomes for major clients such as Capital One, Hershey, Revlon, Kohl’s, Mayo Clinic, Paramount and the NFL. Prior to Horizon Media, Watrall served as a senior partner at Hudson River Group where he specialized in marketing analysis, strategic and tactical marketing software, and ROI optimization. "We are thrilled to welcome Rick to the Goodway Group team," said Jay Friedman, CEO of Goodway Group. "His leadership, expertise, and passion will be instrumental in driving our data and analytics capabilities to new heights, ensuring we continue to deliver exceptional value to our clients." About Goodway Group Goodway Group is a leading independent digital marketing agency fueled by data, technology and a dedicated purpose of making your media investment perform. Goodway Group’s Outcome Engineering™ powers our full ecosystem, a proprietary philosophy that connects strategy, analytics and precise execution for measurable growth. Goodway Group ranks among the top North American agencies, earning prestigious awards for innovative marketing technology, impactful work and fostering inclusive, remote-first workplaces. We've been honored as a multiyear Ad Age Best Places to Work and received AdExchanger’s Best Use of Technology by an Agency award among other accolades. Our collective media buying power has led to industry-renowned partnerships. We hold certifications and are recognized with preferred partner status across the Triopoly and all major marketing and media platforms. This ensures that our clients' media investments are optimally managed, minimizing fraud and waste, and maximizing effectiveness and value. Our company encompasses five distinct divisions: CvE, a marketing advisory firm; G-Comm, a retail media accelerator; TUFF, a performance marketing agency; Goodway, a managed service media and analytics partner; and GRADIANT, a modern funnel digital media agency. Together, we make up Goodway Group, the marketing engine that unlocks measurable growth for the world's most progressive brands. Contact Details Kite Hill PR for Goodway Group +1 973-722-7881 goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

August 27, 2024 01:10 PM Eastern Daylight Time

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How Seniors Can Benefit from Flip Phones

Spark Metro

In a world increasingly dominated by smartphones and constant connectivity, the simplicity of flip phones remains a compelling choice, particularly for seniors. While modern smartphones offer a multitude of features, their complexity can often be overwhelming for those who prioritize ease of use and straightforward functionality. For seniors, the balance between staying connected and maintaining simplicity is crucial, making flip phones an ideal solution. This article explores the many advantages of flip phones for seniors, highlighting how these devices offer a perfect blend of traditional simplicity and modern technology. The Appeal of Simplicity One of the most significant advantages of flip phones for seniors is their simplicity. Unlike smartphones, which require navigating complex menus and apps, flip phones offer a more straightforward interface. The act of flipping open the phone to answer a call and closing it to hang up is intuitive and familiar, providing a sense of nostalgia and comfort to many users. This simplicity reduces the learning curve, allowing seniors to use their phones confidently without needing extensive technical knowledge. Moreover, the tactile buttons on flip phones are often larger and more spaced out than those on smartphones, making them easier to press. This is particularly important for seniors who may struggle with dexterity or have vision impairments. The physical feedback of pressing a button, as opposed to the touchscreens of smartphones, adds to the ease of use, ensuring that seniors can make calls and send texts with minimal frustration. Enhanced Security and Privacy Another key advantage of flip phones for seniors is the enhanced security and privacy they offer. Smartphones are often vulnerable to various security threats, from phishing scams to malware, due to their internet connectivity and app usage. In contrast, flip phones have limited internet capabilities, significantly reducing the risk of cyber threats. For seniors who may not be as tech-savvy or aware of online risks, this limitation becomes a protective feature. Furthermore, flip phones typically do not store as much personal information as smartphones, which decreases the potential impact of losing the device. Seniors can feel more secure knowing that their personal data is less likely to be compromised if their phone is misplaced or stolen. This peace of mind is invaluable for those who prioritize security and privacy. Superior Battery Life Battery life is another area where flip phones excel, making them particularly well-suited for seniors. Smartphones are notorious for their relatively short battery life, often requiring daily charging due to their power-hungry apps and features. On the other hand, flip phones are designed with efficiency in mind, and their limited features contribute to significantly longer battery life. For seniors, the ability to go several days without needing to charge their phone is a major advantage. It reduces the hassle of constantly monitoring battery levels and ensures that their phone is always ready for use, particularly in emergencies. This reliability is a crucial factor for seniors who may not want to worry about their phone dying at an inconvenient time. Durability and Robust Design Flip phones are also known for their durability, a feature that is particularly important for seniors. The robust design of flip phones makes them less susceptible to damage from drops and other accidents, which are common concerns for users of all ages. The clamshell design not only protects the screen when the phone is closed but also adds a layer of protection against everyday wear and tear. This durability means that seniors can use their flip phones for extended periods without the need for frequent repairs or replacements. The sturdy construction of flip phones also makes them easier to handle, reducing the likelihood of accidental drops. For seniors, the combination of durability and ease of use ensures that their phone remains a reliable companion in their daily lives. Choosing the Right Flip Phone When selecting a flip phone for a senior, it's essential to consider specific features that cater to their needs. User-friendly features, reliable service, and a robust design are all critical factors to ensure that the phone meets their requirements. For instance, the Consumer Cellular IRIS Flip is an excellent option for seniors, offering a range of features designed with ease of use in mind. The large, easy-to-read display, intuitive navigation, and enhanced sound quality make it particularly suitable for those with vision or hearing impairments. Additionally, the IRIS Flip includes emergency response features, providing an added layer of security for seniors who may need assistance quickly. Its durable design ensures that it can withstand daily use, while the extended battery life means that seniors can rely on their phone to be ready when they need it most. The Importance of Reliable Service In addition to selecting a phone with the right features, it's also crucial to choose a provider that offers reliable service. For seniors, having a dependable network is essential for staying connected with family, friends, and emergency services. When considering a flip phone, ensure that the provider offers strong coverage in your area and has a reputation for excellent customer service. A good provider will also offer flexible plans that cater to the needs of seniors, such as low-cost options for those who primarily use their phone for calls and texts. This flexibility ensures that seniors are not paying for features they do not need, making their phone plan more affordable and tailored to their usage patterns. The Modern Benefits of a Traditional Design While flip phones may seem like a relic of the past, they continue to offer significant advantages in the digital age, especially for seniors. Their simplicity, enhanced security, superior battery life, and durability make them an attractive option for those who value straightforward, reliable communication. In addition to these benefits, modern flip phones have incorporated certain technological advancements that enhance their functionality without compromising their user-friendly design. Features such as voice commands, text-to-speech, and enhanced sound quality have been integrated into many flip phones, providing seniors with the convenience of modern technology while maintaining the simplicity they prefer. Conclusion For seniors, the choice of a mobile phone should prioritize ease of use, reliability, and security. Flip phones, with their intuitive design and practical features, offer a compelling solution that meets these needs. While smartphones dominate the market with their endless apps and features, the straightforward nature of flip phones provides a refreshing alternative, ensuring that seniors can stay connected without the complexity and distractions of more advanced devices. The Consumer Cellular IRIS Flip exemplifies the best of both worlds, combining the simplicity of a flip phone with carefully selected modern features that enhance usability and safety. By choosing the right flip phone, seniors can enjoy the benefits of staying connected while maintaining control over their digital experience. Contact Details Alex +1 302-597-6768 Apexreviews154@gmail.com

August 27, 2024 03:52 AM Eastern Daylight Time

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Comcast to Expand Fiber Network in Tulare County

Comcast California

Comcast announced today it will expand its smart, fast, reliable, fiber-rich Xfinity network in Tulare County, California. The project will bring Comcast’s next-generation, best-in-class broadband network to approximately 6,200 previously unserved locations in areas of Alpaugh, Dinuba, Earlimart, Kingsburg, Pixley, Sultana, Traver, Tulare, Visalia, and Tipton and is expected to be completed by early 2026. The planned expansion adds to Comcast’s more than $4 billion in technology and infrastructure investments across California in the last three years. The expansion is made possible by a more than $26 million Federal Funding Account Grant from the California Public Utilities Commission and private funding by Comcast. These locations will have Comcast’s next-generation network, built on DOCSIS 4.0 technology, which enables symmetrical, multi-gigabit Internet options that deliver optimal upload and download speeds and performance. “Today’s announcement builds on our collective unwavering commitment and efforts to close the digital divide in California,” said David Tashjian, Regional Senior Vice President of Comcast. “Comcast is proud to partner with the California Public Utilities Commission (CPUC) to bring reliable, high-speed Internet access to several communities across Tulare County, by early 2026. By continuing to invest in public-private partnerships such as this, Comcast will bring its best-in-class broadband services to previously unserved locations and help ensure that no one is left behind, no matter their economic status or where they live.” “I’m thankful to both the California Public Utilities Commission (CPUC) and Comcast for their continued commitment and investments to bridging the digital divide in Tulare County,” said Larry Micari, Chair of the Tulare County Board of Supervisors. “High-speed, reliable Internet is no longer a luxury. This investment will provide more than 6,200 previously unserved homes and businesses in our communities with an accessible and affordable Internet connection to help families succeed, students thrive in school, businesses drive economic growth and foster greater innovation throughout the region.” Comcast’s commitment to new communities goes beyond the build—addressing digital opportunities in communities through Project UP, the company’s $1 billion dollar commitment to help tens of millions of people connect to the Internet and build futures of unlimited possibilities. Over the past three years, Comcast has invested more than $130.5 million in cash and in-kind donations into California nonprofits focused on helping people build digital skills, expanding WiFi connected Lift Zones and funding connectivity and Internet adoption programs. Comcast’s funding also supports ongoing efforts to build awareness about affordable connectivity services like Internet Essentials, which offers eligible households high-speed Internet for $9.95/month or Internet Essentials Plus for $29.95/month. Affordable computers are also available through Internet Essentials. Since its inception in 2011, the program has connected more than 2.2 million Californians. Residential customers will be able to take advantage of Xfinity’s full suite of products, including Internet, video, mobile, voice and managed home solutions. For local businesses, Comcast Business will offer a suite of connectivity, communications, networking, cybersecurity, wireless, and managed solutions to help organizations of different sizes prepare for what’s next. Industry analysts and associations have consistently recognized Comcast Business as a leader and innovator, and one of the fastest-growing providers of Ethernet services. Comcast’s network and Internet experience are powering homes today and into the future. Ultimate Capacity: Xfinity customers connect more than 1 billion devices across the company’s network annually. With the next-generation Xfinity gateways, we deliver the most advanced WiFi technology carrying three times more bandwidth to power streaming, gaming, videoconferencing, and more, simultaneously. Fastest Internet: Nearly a third of Xfinity Internet customers subscribe to gigabit speed products. Recently Comcast connected the first customers in the world to a DOCSIS 4.0 connection, delivering symmetrical gig speeds over existing connections in customers’ homes with plans to continue to rollout these speeds across the country over the coming years. Unprecedented Coverage: The latest Xfinity Gateway provides a more reliable connection throughout the home. Customers can get wall-to-wall WiFi coverage with a powerful WiFi Boost Pod that extends coverage to hard-to-reach areas of the home. Most Reliable Connection: Comcast is scaling the nation’s largest and most reliable network that passes 62 million homes and businesses and counting. The company launched Storm-Ready WiFi, a new device that comes powered with cellular and battery backup to help keep customers connected even when the power goes out. Ultra-Low Latency: The Xfinity network and the latest Xfinity Gateway are a powerful combination that deliver ultra-low latency for those moments when response times matter most like video games, a fast-growing category with Xfinity households averaging more than one gaming console per home. For local businesses, Comcast Business will offer a suite of connectivity, communications, networking, cybersecurity, wireless, and managed solutions to help organizations of different sizes prepare for what’s next. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest-growing providers of Ethernet services. About Comcast Business Comcast Business offers leading global businesses the technology solutions and forward-thinking partnership they need. With a full suite of solutions including fast, reliable connectivity, secure networking solutions and advanced cybersecurity and a range of managed service options, Comcast Business is ready to meet the needs of businesses of all sizes. Comcast Business has been recognized by leading analyst firms for its continued growth, innovation and leadership, and is committed to partnering with customers to help them drive their businesses forward. For more information, call 800-501-6000. Follow @ComcastBusiness on social media networks at http://business.comcast.com/social. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information. Contact Details Joan Hammel +1 925-519-4874 joan_hammel@comcast.com Company Website https://california.comcast.com/

August 22, 2024 01:04 PM Pacific Daylight Time

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