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Osmo Kicks Off Black Friday With Up to 60% Off Exclusive Kits & Bundles at PlayOsmo.com (11/25 - 11/29), and Cyber Monday Deals of Up to 40% Off at Amazon

Osmo

Osmo announces an exciting holiday sale that encourages kids ages 3 to 10+ to explore reading, writing, math, coding, drawing, creative problem-solving, and more. From 11/21 through 12/4, get 30% off bestselling kits and games at PlayOsmo.com, Amazon, Target, Best Buy, Meijer, PC Richard’s, Kohl’s, and select InMotion airport locations. To kick off Black Friday, Osmo offers up to 60% off select kits and bundles at PlayOsmo.com from 11/25 to 11/29; and on Cyber Monday, Osmo offers special deals of up to 40% off select products through its Amazon store. From 11/21 to 11/27, Target offers a Black Friday deal on an Osmo bestseller, while Walmart offers holiday rollbacks on eight Osmo exclusives through 1/15/22. Bestselling kits and games at 30% off through 12/4 at PlayOsmo.com, Amazon, Target, Best Buy, and other retailers include: Genius Starter Kit (base included) Little Genius Starter Kit (base included) Coding Starter Kit (base included) Creative Starter Kit (base included) Pizza Co. (base required) Detective Agency (base required) Super Studio Disney Mickey Mouse & Friends (base required) Super Studio Disney Princess (base required) Super Studio Disney Frozen 2 (base required) Math Wizard and the Magical Workshop (base required) Math Wizard and the Secrets of the Dragons (base required) Exclusive Black Friday / Cyber Monday Deals at PlayOsmo.com From 11/25 to 11/29, Osmo offers exclusive deals of up to 60% off specific kits and bundles at PlayOsmo.com, which include: Essential Math Bundle (60% off) Early Literacy Bundle (60% off) Ultimate Expansion Bundle (60% off) Kindergarten Starter Kit (60% off) Super Osmonaut Starter Kit (40% off) Preschool Starter Kit (40% off) Genius Family Starter Kit (40% off) Explorer Starter Kit (40% off) Math Wizard Bundle (up to 30% off) Pretend Play Bundle (30% off) The full list of Black Friday and Cyber Monday deals at PlayOsmo.com can be viewed here. Exclusive Cyber Monday Deals at Amazon Osmo’s Amazon Deal of the Day runs on Cyber Monday (one day only)--starting at 12:01 AM Pacific Time--and features 30% off several items, including the bestselling Genius Starter Kit for iPad (includes base set), in addition to 40% off Genius Starter Kit + Family Game Night for Fire Tablet (includes base set). The full list of Black Cyber and Monday deals at Amazon can be viewed at Osmo’s Amazon store. Exclusive Black Friday Deals at Target Target offers a Black Friday deal of 40% off the Little Genius Starter Kit for iPad from 11/21 to 11/27. The full list of Osmo‘s Black Friday and Cyber Monday deals at Target can be viewed here. Exclusive Holiday Deals at Walmart Through 1/15/22, Walmart offers holiday rollbacks of 13-20% on these items: Super Studio Disney Princess Starter Kit for iPad Super Studio Disney Mickey Mouse & Friends Starter Kit for iPad Sticks & Rings Starter Kit for iPad Monster Starter Kit for iPad Words Starter Kit for iPad Numbers Starter Kit for iPad Pizza Co. Starter Kit for iPad Detective Agency Starter Kit for iPad The full list of Osmo’s holiday specials at Walmart can be viewed here. About Osmo Osmo is an award-winning STEAM brand whose products are used in over 50,000 classrooms and 2.5 million homes. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Osmo is headquartered in Palo Alto, California, and is part of BYJU’S, a global leader in online learning. Learn more at PlayOsmo.com. For information about its educational division, Osmo for Schools, visit schools.playosmo.com. Contact Details Carolyn Kamii +1 310-251-0550 carolynkpr@gmail.com Company Website http://www.playosmo.com

November 22, 2021 03:00 AM Pacific Standard Time

Prepping for the Holidays with Ereka Vetrini

YourUpdateTV

The holiday season is undoubtedly one of the best times of year, but it can also be one of the busiest and most stressful. While we’d all like to be spending time with friends and loved ones, it is easy to get bogged down by a growing shopping list or wondering if you have crossed off every name on your gift list. Recently, TV Host, Lifestyle Expert and Working Mom, Ereka Vetrini, teamed with DoorDash on a satellite media tour to discuss how Nationwide Shipping can help take some of the stress out of hosting. A video accompanying this announcement is available at:: https://youtu.be/ZBiUn46y7dw With Nationwide Shipping on DoorDash and Caviar consumers can order delicious meals and items from iconic restaurants and retailers across the country and have them delivered directly to their doorstep from anywhere in the nation in just a few days. For those who may not be able to gather with their loved ones in-person this holiday season, DoorDash can help show them how much you care. With Nationwide Shipping, whether you’re looking for a unique holiday present, know someone who’s missing a taste of home, or simply want to show friends and family that you’re thinking of them, DoorDash now offers a new way for you to ship delicious gifts to loved ones this holiday season and beyond. From the exclusive Sweet Potato Pie Dream Cake from Hoboken, New Jersey’s Carlo’s Bakery, to an exclusive fried turkey from Nashville’s Big Shakes, and Fresh Lobsters from Get Maine Lobster, this is a gift your loved ones will actually be excited to receive. Other delicious crowd-pleasers you can find on DoorDash include New York’s Baz Bagels Bagel Making Kit, cupcakes from California’s Gotta Have S'more, coffee from Oren’s Daily Roast, and much more. The best part - it’s fast. Nationwide Shipping on DoorDash will arrive anywhere in the country in 2-4 business days. For more information, head right to DoorDash.com or TryCaviar.com or download the apps to your mobile device! About Ereka Vetrini: Ereka Vetrini is a TV Host, Lifestyle Expert, Brand Spokesperson, Producer, Blogger and proud mom of two. Ereka is currently the host of Lifetime’s Access Health. Access Health brings you the latest cutting-edge developments and innovations in medicine, nutrition and fitness, so women everywhere can take charge of their health starting today! She is also a regular contributor to NBC’s 1st Look and NY Live. As an on-air correspondent for NBC she covers the hottest spots to dine, travel and shop! Ereka was previously the host of TLC Sunday Brunch where she brought you the very best brunch & cocktail recipes, styling tips and so much more! As a mother of two, Ereka enjoys spending every spare minute running after her 9 and 7 year-old. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 18, 2021 05:00 PM Eastern Standard Time

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Premier Rugby Sevens Crushes Expectations in 2021 Debut

Premier Rugby Sevens

Coming off its successful Inaugural Championship event in October, Premier Rugby Sevens (PR7s) has positioned itself as the league of the future as it prepares for a nationwide launch in 2022. PR7s’ debut was a watershed moment for the sports industry, as they became the first U.S. sports league to launch with men and women earning equal pay. The league made history as the first professional women’s rugby league in North America. Supported by six league sponsors and broadcast partners at FOX Sports and TSN, PR7s announced it will formally launch in 2022 with a series of events across North America. “Our debut in 2021 was more than just a proof of concept for rugby sevens in North America,” said Owen Scannell, CEO of Premier Rugby Sevens. “Based on the feedback we received from our fans, players, and partners, our debut turned out to be the launching pad for a rocket that’s about to take off next year. This is the perfect sport at the perfect time. We will expand our touring model to multiple North American cities, widen our broadcast reach, create new and exciting ways to engage fans through gaming, and offer innovative, custom content and activations for new partners. We have a shortlist of cities and dates for 2022 and will be finalizing our schedule in the coming weeks.” The Fox Sports telecasts of the PR7s Inaugural Championship attracted a cumulative audience of 472,000 viewers across FS1 and FS2 in the US, with additional live viewing on TSN3 in Canada and Facebook outside of North America. Other key indicators of success include: Total social media impressions: 5.7 million Total social media engagement: 177,000+ Instagram engagement rate: 7.05% (vs industry average of 1.79% for sports teams ) Matchday web traffic increase: 398% Matchday all-platform audience growth: 32% As the league continues to grow, PR7s announced they have started a search to expand and scale their league, including a search for specialists in marketing, finance, HR, on-field talent scouting, and partnership development. Job seekers can apply at https://prsevens.com/careers/. About Premier Rugby Sevens Premier Rugby Sevens (PR7s) is a groundbreaking professional sports league in North America that debuted on Oct. 9, 2021, on Fox Sports and TSN. PR7s is the first league of its kind with both women’s teams and men’s teams under one umbrella with equal pay. With a focus on accessibility and entertaining content for fans, the league will showcase the electrifying sport of rugby sevens through a single-day touring format in cities across the United States and Canada. To learn more about Premier Rugby Sevens, go to PRSevens.com and follow the league on Twitter, Instagram, Facebook, and LinkedIn. Contact Details Eric Nemeth eric.nemeth@prsevens.com Company Website https://prsevens.com/

November 18, 2021 01:29 PM Eastern Standard Time

COMCAST INVESTS $16 MILLION TO EXPAND BROADBAND SERVICE TO MORE COMMUNITIES THROUGHOUT COLORADO

Comcast Colorado

Comcast today announced it invested more than $16 million to expand its network and connect more rural communities in Colorado since the end of 2020, including major projects in the towns of Eagle, Gypsum and Kremmling. These network expansions are the most recent examples of the company’s investment in Colorado to ensure residents and businesses have access to innovative, reliable, fast and secure broadband services. Since 2017, Comcast invested more than $1.3 billion in technology and infrastructure developments in Colorado, including upgrades to its broadband network. “We live and work in Colorado, and our commitment is to deliver innovative media and technology experiences and an incredible customer experience with our broadband. It is what we do,” said J.D. Keller, Senior Vice President of Comcast’s Mountain West Region, which covers Colorado, Utah, New Mexico and Arizona. “We’re innovating to bring you incredible products you can use to connect and protect, entertain and communicate now and into the future.” Comcast is a leader in the global 10G initiative, which leverages new standards and technology to dramatically increase speeds. In 2020, the company demonstrated 1.25-gigabit-per-second (Gbps) symmetrical speeds over a live network. Earlier this year in Colorado, the company conducted a lab test of “Full Duplex DOCSIS 4.0” technology and showed the ability to deliver 4-Gbps upload and download speeds. “Since Comcast’s founding more than 50 years ago, our mission and purpose has been to connect people to the moments and experiences that matter most,” said Stephanie Rideau, Senior Director of Business Development for Comcast’s Mountain West Region. “Thriving communities are built on connections whether they are hard wired or through experiences that bring us together. The more that people in our communities are connected with each other, the more we share, grow, and succeed.” “Broadband intersects with Economic Development in many ways. It can be the deciding factor for expanding or relocating businesses, effectively creating or eliminating the opportunity to retain and grow jobs,” said Kim Woodworth, Executive Director for the Economic Development Council of Colorado. “Reliable broadband services are essential to competitive communities. Comcast’s network investment ensures that our community can support any healthcare, educational or business data needs, and keep pace with the broader economy,” added Jeremy Rietmann, Gypsum Town Manager. The network expansions Comcast is currently completing in Eagle, Gypsum and Kremmling, bring the entire suite of Xfinity and Comcast Business services to these communities. In addition to Gigabit Internet service and unique home WiFi control capabilities with xFi, residential customers in these communities have access to all Xfinity services, including the award-winning Xfinity X1 video platform, Xfinity Home, and Xfinity Mobile. Comcast provides unmatched value to Xfinity Internet customers through superior WiFi coverage, control of connected devices with xFi in the Xfinity App, xFi Advanced Security for cyber security protection at the gateway level, a free Xfinity Flex 4K streaming device, as well as access to Peacock Premium and thousands of hours of free content. Businesses in these areas can get the full suite of Comcast Business products and services, including Ethernet network speeds up to 100 Gbps. Comcast continues to invest in its Colorado network to meet consumer demand, providing among the fastest, most reliable Internet speeds over its fiber-rich network, and one of the fastest in-home WiFi experiences. Comcast also offers Internet Essentials, the national’s largest and most comprehensive broadband adoption program, providing low-cost broadband service, digital literacy training and discounted computers. In the last 10 years, more than half a million people in Colorado have been connected through Internet Essentials. ### Media contact Leslie Oliver, Comcast Colorado Email: leslie_oliver@comcast.com Mobile: 303.810.6326 About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with three primary businesses: Comcast Cable, NBCUniversal, and Sky. Comcast Cable is one of the United Statesâ largest high-speed internet, video, and phone providers to residential customers under the Xfinity brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the Xfinity brand. NBCUniversal is global and operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures, and Universal Parks and Resorts. Sky is one of Europe's leading media and entertainment companies, connecting customers to a broad range of video content through its pay television services. It also provides communications services, including residential high-speed internet, phone, and wireless services. Sky operates the Sky News broadcast network and sports and entertainment networks, produces original content, and has exclusive content rights. Visit www.comcastcorporation.com for more information. Contact Details Leslie Oliver +1 303-810-6326 leslie_oliver@comcast.com Company Website https://colorado.comcast.com/

November 18, 2021 09:00 AM Mountain Standard Time

AMPEX BRANDS NATIONAL DAY OF GIVING FEEDS NEIGHBORS IN NEED

AMPEX BRANDS

Ampex Brands, a local Yum! Brands Inc. and 7-Eleven franchisee and owner/operator of Au Bon Pain, is celebrating its 11 th annual National Day of Giving today by donating more than 23,000 meals in communities surrounding over 350 Ampex KFC and Pizza Hut locations across twelve states. Economically disadvantaged students and families were given free meals by way of school events and homeless shelter outreach. National Day of Giving was created by Ampex Brands CEO Tabbassum Mumtaz, an immigrant raised in poverty who started his career with an entry-level job at a local fast-food restaurant. Today, he owns more than 400 Pizza Huts, KFCs, Taco Bells and Long John Silver’s restaurants. In 2021, he purchased bakery-café chain Au Bon Pain. Mumtaz believes in giving back, stating, “as you grow in your success, don’t raise your standard of living, raise your standard of giving.” The company hosted school-based events near its Richardson-based headquarters, where local restaurants donated over 4,000 meals to students in the Dallas, Richardson and Plano Independent School Districts. In Dallas and Richardson, Mumtaz and other corporate staff handed out free KFC meal boxes and Pizza Hut pizzas at E.B. Comstock Middle School and Forest Lane Academy, where an overwhelming majority of the student population are economically disadvantaged. In Plano, the company delivered meal vouchers to the district’s 500 students who are classified as homeless. Beyond the Dallas area, another 19,000 meals were donated by Ampex’s Kentucky Fried Chicken and Pizza Hut locations. Staff members identified their community’s most disadvantaged populations, and each location donated 50+ meals to local homeless and Veteran shelters. “We are honored to serve our neighbors through the National Day of Giving,” said Ampex Brands CEO Tabbassum Mumtaz. “Many of our guests have weathered another difficult year. This is one way we lend a hand because even small gestures can add up to make a difference.” ABOUT AMPEX BRANDS Founded in 2005 by Tabbassum Mumtaz, Ampex Brands LLC is a Yum! Brands and 7-Eleven franchisee with almost 600 QSR and fast-food restaurants and convenience stores. The Richardson, Texas-based company employs more than 6,500 team members in 12 states. In 2021, Ampex Brands acquired Au Bon Pain, catapulting the company into the franchisor role and expanding its footprint internationally. Contact Details Center Reach Communications Tracy Henderson +1 720-989-3530 tracy@centerreachcommunication.com

November 18, 2021 08:06 AM Central Standard Time

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SmartCone Technologies to Deliver Critical Process Validation Systems for a Safer Workplace

SmartCone Technologies, Inc.

SmartCone Technologies, Canada’s leader in IoT (Internet of Things) solutions announces a license agreement that integrates proprietary Disney technology into SmartCone’s technology eco system to create multiple critical process validation systems. Developed in collaboration with Disney Parks, Experiences and Products, this technology will push forward a more connected experience to ensure the highest level of safety at Disney Parks and beyond. “Working with Disney is a dream come true. They recognize SmartCone’s ecosystem has the ability to solve multiple use cases and are collaborating with us on a handful of projects already, which is very exciting and rewarding.” Said Jason Lee, CEO of SmartCone. By integrating Disney’s world class safety practices with SmartCone’s advanced technology solutions, a system is being created to integrate various sensors to guide users through critical processes, with visual and audible validation along the way. For example, using artificial intelligence, the system can ensure all steps of any desired process are met according to the company’s standards. In the event there is a discrepancy, the system can recognize and communicate any issue via visual and audio alerting both directly to an employee or customer so they can correct the issue. Basically, creating a “virtual guide” with an extra set of eyes. All events can be documented automatically for digital record keeping. “We have made a commitment of sharing our safety best practices and solutions with other industries and are pleased to be able to work with SmartCone to collaborate in ways to bring safety solutions to both our Disney Parks and other industries,” said Greg Hale, Chief Safety Officer and Vice President of Worldwide Safety and Assurance Disney Parks, Experiences and Products. About Disney Parks, Experiences and Products Disney Parks, Experiences and Products brings the magic of The Walt Disney Company’s powerful brands and franchises—including Disney, Pixar, Marvel, Star Wars, ESPN, Twentieth Century Studios and National Geographic—into the daily lives of families and fans around the world to create magical memories that last a lifetime. When Walt Disney opened Disneyland in Anaheim, California, on July 17, 1955, he created a unique destination built around storytelling and immersive experiences, ushering in a new era of family entertainment. More than 60 years later, Disney has grown into one of the world’s leading providers of family travel and leisure experiences, with iconic businesses including six resort destinations with 12 theme parks and 53 resorts in the United States, Europe and Asia with more than 170,000 cast members; a top-rated cruise line with four ships and plans for three more to be completed in 2021, 2022 and 2023; a luxurious family beach resort in Hawaii; a popular vacation ownership program; and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business; one of the world’s largest children’s publishing brands; one of the world’s largest licensors of games across platforms; more than 300 Disney store locations around the world; and the shop Disney e-commerce platform. These experiences are created by Disney Imagineers, the creative force behind experiences found in Disney theme parks, resort hotels, cruise ships and consumer products—including books, games and merchandise. About SmartCone SmartCone Technologies Inc. (SCTI) is a unique data sensory company that commercializes new Internet-of-Things (IoT) technologies powering a wide array of sensors, edge computing, sensor fusion and artificial intelligence (AI). TheSmartCone™ solutions have been used most recently in “ Return to Work ” solutions during the COVID-19 pandemic, as well as securing dangerous work sites, controlling bicycle lane traffic, managing vehicle fleets, smart warehouses, crowd control, and more. Visit us at www.thesmartcone.com For more information, please contact Tenille Houston at 1 (343) 804-0727 or tenille@thesmartcone.com Contact Details SmartCone Tenille Houston +1 343-804-0727 tenille@thesmartcone.com Company Website http://www.thesmartcone.com

November 17, 2021 10:00 AM Eastern Standard Time

Crown Media Taps into Mirriad’s In-Video Advertising Opportunities for Holiday Season

Mirriad

Mirriad, the leading in-video advertising company powered by Academy Award Winning technology, today announced its partnership with Crown Media, enabling in-content advertising as a new avenue for brands and advertisers to engage with audiences including access to Hallmark Channel's Countdown to Christmas in 2021. The partnership has yielded early success across key advertising categories such as, Automotive, Financial and Retail and more. Utilizing a mix of creative executions enables wider category participation for in-content advertising campaigns vs. traditional product placements. This capability has resulted in new advertisers for Crown Media and has become a powerful tool for Crown Media’s sales team to extend value to existing clients. “Our partnership with Crown Media has accelerated quickly to include so many leading brands, which proves the growing demand for in-content advertising,” said Mark Melvin, EVP Sales and Brand Partnerships U.S. at Mirriad. “Brands are seeking new solutions to contextually target their consumers in a seamless and authentic way. We’re seeing massive brand interest for quality programming, such as Hallmark’s original movies.” Through the partnership, brands now have access to content on one of the highest-rated cable networks in the U.S. The success of the partnership will expand into Hallmark Channel's marquee event of the year Countdown to Christmas, which kicked off on October 24 and features an extensive slate of holiday content, including new movie premieres every Friday, Saturday, and Sunday and fan-favorite original seasonal films from years past. “We’re always looking for new technology that will enable our marketing partners to incorporate their brand messages into our programming and reach viewers in an organic way that optimizes impact,” said Chris Ward, SVP of Midwest Ad Sales at Crown Media. “Mirriad has quickly experienced great success in the first few months of our partnership. We’re excited to build on these results by expanding our partnership to enable advertisers to leverage this newly unlocked inventory during the holiday season – the most popular, highest-rated time of the year on our channels.” About Mirriad Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US, Europe and China. About Crown Media Family NetworksOwned and operated by Hallmark Cards, Inc., Crown Media Family Networks is home to Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Hallmark Channel features an ambitious slate of new, original content, including movies, scripted series, and annual specials. Hallmark Channel is also home to the popular annual holiday franchise Countdown to Christmas featuring a 24/7 lineup of holiday programming. Hallmark Movies & Mysteries is a 24-hour cable network featuring a unique mix of new, original movies and acquired series focused on the lighter side of the suspense and mystery genres. The network also features its own annual holiday programming franchise, Miracles of Christmas. Hallmark Drama showcases the rich legacy of the Hallmark Hall of Fame library and spotlights movies and series from Crown Media’s collection of original dramatic content. Crown Media Family Networks is also home to Hallmark Movies Now, the company’s subscription streaming service, which offers commercial-free, feel-good movies and series from Hallmark Channel, Hallmark Movies & Mysteries, and more, including exclusive content you can’t find anywhere else. Crown Media Family Networks’ publishing extension, Hallmark Publishing, offers original novels, as well as books adapted from Hallmark original movies. Contact Details Kite Hill Shania Roper +1 843-693-7161 shania@kitehillpr.com Company Website https://www.mirriad.com/

November 17, 2021 09:15 AM Eastern Standard Time

HowToBet.Com Shares That Male Professional Athletes Earn Exponentially More Money Than Women ― But Not For The Obvious Reasons

HowToBet.com

HowToBet.com outlines the sports pay gap and the reasons behind it in the recent article “Gender Pay Gap: Understanding the Gender Gap in Sports Pay.” The U.S. women’s soccer team has made international headlines with their campaign to bring their salaries and benefits on par with the U.S. men’s team. But the pay difference between female and male professional athletes is not limited to the country’s top soccer stars. In fact, the gap is even larger in many sports, and staggering across the board. The National Basketball Association’s (NBA) highest player for the fifth year in a row is Stephen Curry, with a salary of $45,780,966. Curry earns over $550,000 per regular-season game. By comparison, Women's National Basketball Association (WNBA) legend Sue Bird earns the league’s maximum salary of $221,450 per year, or $6,900 per regular-season game. Bird’s salary is matched by just six other top performers in the WNBA league including Brittney Griner and Diana Taurasi. To reach parity, the women would need a 20573.27% raise. The NBA’s audience and marketing revenues are famously huge, but HowToBet.com dismantles the argument that women’s professional athletes’ salaries are always objectively dictated. The U.S. women’s soccer team brought in $50.8 million in revenue in 2016 to 2018, while the U.S. men’s team brought in $49.9 million during that time. Merchandise was also selling well, with Nike CEO Mark Parker remarking on a 2019 earnings call that the USA women’s home jersey was the best selling soccer jersey, men’s or women’s, ever sold on Nike.com in one season. Yet, in the 2021 season, women’s players’ salaries ranged from $22,000 to $52,500 while no male players earned less than $63,547 (the baseline for the reserve roster). The average male player earns $398,725 while, according to the National Women’s Soccer League Players Association (NWSLPA) estimates, three-quarters of the women players earn $31,000 or less. Earlier this year, the NWSLPA launched a campaign called #NoMoreSideHustles to bring awareness to salaries below a livable wage. Performance is also not a reason for the soccer pay disparity. The women’s soccer team has consistently far outperformed the men’s team in competition, with a FIFA ranking of #1, four world cup titles, and seven Olympic medals ― four of them gold. By contrast the men's team is ranked #13 by FIFA, has never won a world cup, and has failed to qualify for the last three Olympic games. Even in their losses, the men are better compensated. After winning the World Cup in 2015, the women’s team received a bonus of $1.725 million from the United States Soccer Federation. The men’s team, eliminated in 2014 in the 16th round,earned an extra $5.375 million. Team star Megan Rapino has publicly stated that men are “compensated on the potential that they show,” whereas “women are so often paid on what they have actually done — which normally I would say, we outperform what our contract was.” The issue is not limited to basketball or soccer, but widespread, with the British Open, the U.S. Open, and the PGA Championship offering men’s first-place prizes over $1 million above the women’s. This takes place despite large viewership and wide sponsorships for the women’s competitions. HowToBet.com looks at arguments like the theory that women’s leagues and high performance competition are relatively new and still maturing as commercial entities. The WNBA was established in 1996, whereas the NBA began in 1946. But this argument for “organic” growth does not account for non-market driven resistance. A major hurdle is attitudes. British tennis player Andy Murray, who advocates for equal prize purses in his own sport, claims that some male tennis players are deeply opposed to women receiving equal pay. Murray said in a CNN interview that some male players he has spoken with would prefer lower first-round elimination checks, for example, than higher ones that were matched by women players. HowToBet.com considers these attitudes and how they may affect the future of the pay gap, proposing that as the women’s teams become better established, their stars will have more bargaining power. Another possible influencer could be the newer niche sports like CrossFit, which have inherently more gender parity. Not incidentally, CrossFit Games has always offered an identical prize purse for male and female competitors. For More Information To learn more about gender inequalities in sports please visit https://www.howtobet.com/understanding-the-gender-gap-in-sports-pay/. About HowToBet.com HowToBet.com offers one of the world’s most comprehensive betting guides that can be accessed via a user-friendly web app. Its mission is to help make online betting safe, fun and as easy as performing a search on the web. There are already more than 400+ how-to guides freely available, all written by seasoned betting professionals. More guides are being added on a weekly basis in a continued effort to educate anyone interested in what is now a $199 billion betting industry. For more details, visit: https://www.howtobet.com/about-us/. Contact Details HowToBet.com Cristian Campan +45 50 30 42 66 cristian.campan@raketech.com Company Website https://www.howtobet.com

November 17, 2021 07:45 AM Eastern Standard Time

MEDIHEAL Appoints AESPA as New Brand Ambassador

Mediheal

MEDIHEAL, a global cosmetic brand, has appointed a rising K-pop idol girl group, AESPA (Karina, Winter, Giselle, Ningning), as its new brand ambassador. Last November, AESPA’s debut song, “Black Mamba”, set the record in the industry for the fastest K-pop group debut music video to reach 100 million views. In May, AESPA’s new song, “Next Level”, topped multiple major Korean and international music charts, while in June and July, AESPA became the top trending, #1 K-pop girl group in popularity with the highest brand reputation rankings. In late July, AESPA signed a contract with CAA (Creative Artists Agency), one of the biggest agencies in the United States, expecting to enter the global market including the US. MEDIHEAL is looking forward to expanding the skincare category globally with AESPA as its ‘Next Level’. As MEDIHEAL’s new brand ambassador, AESPA will blend their bright, refreshing side with their chic, charismatic image on stage. A MEDIHEAL representative says, “We are expecting to create a synergy effect with AESPA and successfully expand globally as the K-beauty trend leader meets with the rising K-pop star. Starting with AESPA, we will begin one of several major brand transformations.” For more information on MEDIHEAL, please visit www.medihealus.com. About MEDIHEAL MEDIHEAL, Korea's #1 selling sheet mask brand*, is an established, global beauty brand specializing in providing step-by-step skincare routines at an affordable price. Known for their sheet masks, MEDIHEAL's portfolio of skincare has grown to include clean beauty and dermatologically tested products for all skin types and concerns. *Copyright© Worldpanel™, Kantar 2018 Contact Details Mediheal Kaitlyn Palocsko +1 215-870-8193 kaitlyn@incommn.co

November 16, 2021 08:04 AM Eastern Standard Time

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