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Crown Media Taps into Mirriad’s In-Video Advertising Opportunities for Holiday Season

Mirriad

Mirriad, the leading in-video advertising company powered by Academy Award Winning technology, today announced its partnership with Crown Media, enabling in-content advertising as a new avenue for brands and advertisers to engage with audiences including access to Hallmark Channel's Countdown to Christmas in 2021. The partnership has yielded early success across key advertising categories such as, Automotive, Financial and Retail and more. Utilizing a mix of creative executions enables wider category participation for in-content advertising campaigns vs. traditional product placements. This capability has resulted in new advertisers for Crown Media and has become a powerful tool for Crown Media’s sales team to extend value to existing clients. “Our partnership with Crown Media has accelerated quickly to include so many leading brands, which proves the growing demand for in-content advertising,” said Mark Melvin, EVP Sales and Brand Partnerships U.S. at Mirriad. “Brands are seeking new solutions to contextually target their consumers in a seamless and authentic way. We’re seeing massive brand interest for quality programming, such as Hallmark’s original movies.” Through the partnership, brands now have access to content on one of the highest-rated cable networks in the U.S. The success of the partnership will expand into Hallmark Channel's marquee event of the year Countdown to Christmas, which kicked off on October 24 and features an extensive slate of holiday content, including new movie premieres every Friday, Saturday, and Sunday and fan-favorite original seasonal films from years past. “We’re always looking for new technology that will enable our marketing partners to incorporate their brand messages into our programming and reach viewers in an organic way that optimizes impact,” said Chris Ward, SVP of Midwest Ad Sales at Crown Media. “Mirriad has quickly experienced great success in the first few months of our partnership. We’re excited to build on these results by expanding our partnership to enable advertisers to leverage this newly unlocked inventory during the holiday season – the most popular, highest-rated time of the year on our channels.” About Mirriad Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US, Europe and China. About Crown Media Family NetworksOwned and operated by Hallmark Cards, Inc., Crown Media Family Networks is home to Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Hallmark Channel features an ambitious slate of new, original content, including movies, scripted series, and annual specials. Hallmark Channel is also home to the popular annual holiday franchise Countdown to Christmas featuring a 24/7 lineup of holiday programming. Hallmark Movies & Mysteries is a 24-hour cable network featuring a unique mix of new, original movies and acquired series focused on the lighter side of the suspense and mystery genres. The network also features its own annual holiday programming franchise, Miracles of Christmas. Hallmark Drama showcases the rich legacy of the Hallmark Hall of Fame library and spotlights movies and series from Crown Media’s collection of original dramatic content. Crown Media Family Networks is also home to Hallmark Movies Now, the company’s subscription streaming service, which offers commercial-free, feel-good movies and series from Hallmark Channel, Hallmark Movies & Mysteries, and more, including exclusive content you can’t find anywhere else. Crown Media Family Networks’ publishing extension, Hallmark Publishing, offers original novels, as well as books adapted from Hallmark original movies. Contact Details Kite Hill Shania Roper +1 843-693-7161 shania@kitehillpr.com Company Website https://www.mirriad.com/

November 17, 2021 09:15 AM Eastern Standard Time

HowToBet.Com Shares That Male Professional Athletes Earn Exponentially More Money Than Women ― But Not For The Obvious Reasons

HowToBet.com

HowToBet.com outlines the sports pay gap and the reasons behind it in the recent article “Gender Pay Gap: Understanding the Gender Gap in Sports Pay.” The U.S. women’s soccer team has made international headlines with their campaign to bring their salaries and benefits on par with the U.S. men’s team. But the pay difference between female and male professional athletes is not limited to the country’s top soccer stars. In fact, the gap is even larger in many sports, and staggering across the board. The National Basketball Association’s (NBA) highest player for the fifth year in a row is Stephen Curry, with a salary of $45,780,966. Curry earns over $550,000 per regular-season game. By comparison, Women's National Basketball Association (WNBA) legend Sue Bird earns the league’s maximum salary of $221,450 per year, or $6,900 per regular-season game. Bird’s salary is matched by just six other top performers in the WNBA league including Brittney Griner and Diana Taurasi. To reach parity, the women would need a 20573.27% raise. The NBA’s audience and marketing revenues are famously huge, but HowToBet.com dismantles the argument that women’s professional athletes’ salaries are always objectively dictated. The U.S. women’s soccer team brought in $50.8 million in revenue in 2016 to 2018, while the U.S. men’s team brought in $49.9 million during that time. Merchandise was also selling well, with Nike CEO Mark Parker remarking on a 2019 earnings call that the USA women’s home jersey was the best selling soccer jersey, men’s or women’s, ever sold on Nike.com in one season. Yet, in the 2021 season, women’s players’ salaries ranged from $22,000 to $52,500 while no male players earned less than $63,547 (the baseline for the reserve roster). The average male player earns $398,725 while, according to the National Women’s Soccer League Players Association (NWSLPA) estimates, three-quarters of the women players earn $31,000 or less. Earlier this year, the NWSLPA launched a campaign called #NoMoreSideHustles to bring awareness to salaries below a livable wage. Performance is also not a reason for the soccer pay disparity. The women’s soccer team has consistently far outperformed the men’s team in competition, with a FIFA ranking of #1, four world cup titles, and seven Olympic medals ― four of them gold. By contrast the men's team is ranked #13 by FIFA, has never won a world cup, and has failed to qualify for the last three Olympic games. Even in their losses, the men are better compensated. After winning the World Cup in 2015, the women’s team received a bonus of $1.725 million from the United States Soccer Federation. The men’s team, eliminated in 2014 in the 16th round,earned an extra $5.375 million. Team star Megan Rapino has publicly stated that men are “compensated on the potential that they show,” whereas “women are so often paid on what they have actually done — which normally I would say, we outperform what our contract was.” The issue is not limited to basketball or soccer, but widespread, with the British Open, the U.S. Open, and the PGA Championship offering men’s first-place prizes over $1 million above the women’s. This takes place despite large viewership and wide sponsorships for the women’s competitions. HowToBet.com looks at arguments like the theory that women’s leagues and high performance competition are relatively new and still maturing as commercial entities. The WNBA was established in 1996, whereas the NBA began in 1946. But this argument for “organic” growth does not account for non-market driven resistance. A major hurdle is attitudes. British tennis player Andy Murray, who advocates for equal prize purses in his own sport, claims that some male tennis players are deeply opposed to women receiving equal pay. Murray said in a CNN interview that some male players he has spoken with would prefer lower first-round elimination checks, for example, than higher ones that were matched by women players. HowToBet.com considers these attitudes and how they may affect the future of the pay gap, proposing that as the women’s teams become better established, their stars will have more bargaining power. Another possible influencer could be the newer niche sports like CrossFit, which have inherently more gender parity. Not incidentally, CrossFit Games has always offered an identical prize purse for male and female competitors. For More Information To learn more about gender inequalities in sports please visit https://www.howtobet.com/understanding-the-gender-gap-in-sports-pay/. About HowToBet.com HowToBet.com offers one of the world’s most comprehensive betting guides that can be accessed via a user-friendly web app. Its mission is to help make online betting safe, fun and as easy as performing a search on the web. There are already more than 400+ how-to guides freely available, all written by seasoned betting professionals. More guides are being added on a weekly basis in a continued effort to educate anyone interested in what is now a $199 billion betting industry. For more details, visit: https://www.howtobet.com/about-us/. Contact Details HowToBet.com Cristian Campan +45 50 30 42 66 cristian.campan@raketech.com Company Website https://www.howtobet.com

November 17, 2021 07:45 AM Eastern Standard Time

MEDIHEAL Appoints AESPA as New Brand Ambassador

Mediheal

MEDIHEAL, a global cosmetic brand, has appointed a rising K-pop idol girl group, AESPA (Karina, Winter, Giselle, Ningning), as its new brand ambassador. Last November, AESPA’s debut song, “Black Mamba”, set the record in the industry for the fastest K-pop group debut music video to reach 100 million views. In May, AESPA’s new song, “Next Level”, topped multiple major Korean and international music charts, while in June and July, AESPA became the top trending, #1 K-pop girl group in popularity with the highest brand reputation rankings. In late July, AESPA signed a contract with CAA (Creative Artists Agency), one of the biggest agencies in the United States, expecting to enter the global market including the US. MEDIHEAL is looking forward to expanding the skincare category globally with AESPA as its ‘Next Level’. As MEDIHEAL’s new brand ambassador, AESPA will blend their bright, refreshing side with their chic, charismatic image on stage. A MEDIHEAL representative says, “We are expecting to create a synergy effect with AESPA and successfully expand globally as the K-beauty trend leader meets with the rising K-pop star. Starting with AESPA, we will begin one of several major brand transformations.” For more information on MEDIHEAL, please visit www.medihealus.com. About MEDIHEAL MEDIHEAL, Korea's #1 selling sheet mask brand*, is an established, global beauty brand specializing in providing step-by-step skincare routines at an affordable price. Known for their sheet masks, MEDIHEAL's portfolio of skincare has grown to include clean beauty and dermatologically tested products for all skin types and concerns. *Copyright© Worldpanel™, Kantar 2018 Contact Details Mediheal Kaitlyn Palocsko +1 215-870-8193 kaitlyn@incommn.co

November 16, 2021 08:04 AM Eastern Standard Time

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POCONO ORGANICS INTRODUCES NEW CBD GOURMET GUM DROP LINE

Pocono Organics

Pocono Organics’ CBD product line continues to grow as the woman-owned company introduced two new flavorful gourmet attractions, Lemon Chamomile and Vanilla Lavender CBD Gum Drops today. From hemp growing in the nutrient rich fields; transformed into new life as gourmet gum drops formulated by their scientists and Chopped Champion Chef, the pair puts Pocono Organics on the map with the number one form of CBD consumption. “Growing the first and only Regenerative Organic Certified (ROC) hemp in the world and being the largest ROC farm in the U.S.; we tend to set the bar kind of high for our CBD team to excel in creating a premium, wellness product line dedicated to providing convenience and taste-appeal,” smiles Ashley Walsh, Pocono Organics Founder/President. Formulated in-house, each Gourmet Gum Drop tin includes 25 servings and fits right in with Pocono Organics’ small batch, artisanal CBD product line featuring Bath Bombs, Nano-Particle Tincture, Hemp Extract Tincture, Creams, Salve Sticks, and Lip Balms. There’s even a pet-friendly Furry Friends Tincture! Learn more Pocono Organics CBD facts and focus on the future, including its water-soluble nano-particle technology, at PoconoOrganics.com/cbd. Pocono Organics – Inspiring People. Healing the Earth. 1015 Long Pond Road, Long Pond, PA – PoconoOrganics.com About Pocono Organics Pocono Organics is a health and wellness organization with a mission to inspire people and heal the earth. The Global Center for Research, Education, and Innovation grows the world’s first and only Regenerative Organic Certified (ROC) hemp and is one of the largest ROC farms in North America. Located in Long Pond, Pennsylvania, Pocono Organics has more than 380 acres of farmland and, at full build out, will have 120,000 square feet of greenhouse. Pocono Organics has a strategic partnership with Rodale Institute, the global leaders in Regenerative Organic Agriculture science and research and is their largest research satellite facility. Awarded the 2019 Environmental Innovator of the Year by the Green Sports Alliance, sustainability is a hallmark of Pocono Organics. The farm draws power from a 3MW, 25-acre solar farm and reclaims rainwater from 70,000 square feet of roofs for irrigation. Pocono Organics also serves the local community through its Clean Food, Dirty Hands school education program and veterans in transition through a Veteran Farmer Training Program. In addition, the property includes an organic farmer’s market and café featuring a Chopped Champion Chef, and with a 56-room adjoining hotel, is an agritourism destination, and host location for annual festivals. Please visit www.PoconoOrganics.com to learn more about Pocono Organics’ mission and work. Contact Details Pocono Organics Jeanine Hofbauer, Corporate Director of Marketing & Communications +1 570-517-1792 Jeanine@PoconoOrganics.com Company Website https://www.poconoorganics.com/

November 15, 2021 02:00 PM Eastern Standard Time

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DOM PÉRIGNON ANNOUNCES DONATION OF OVER HALF A MILLION TO LADY GAGA’S BORN THIS WAY FOUNDATION AT WORLD KINDNESS DAY DINNER IN NEW YORK CITY

Dom Perignon

This past weekend, on November 13, 2021, Dom Pérignon came together with Lady Gaga’s Born This Way Foundation, to reveal a total donation of $570,000 to the organization. For the occasion, guests from all walks of life came together to celebrate kindness at the Museum of Modern Art in NYC, including: Amanda Seyfried, Billy Porter, Pom Klementieff, Evan Mock, Tommy Dorfman, Indya Moore, Cindy Bruna, Ella Hunt, Antoni Porowski, Helena Christensen, Joshua Jackson, Brandon Blackwood, Sophie Auster, Derek Lam & Jan Schlottman, Jill & Harry Kargman, Char de Francesco, Stella Maxwell, Thomas Hayo, and Stephanie Goto, among other personalities from music, fashion, film, television, and design. Dom Pérignon x Lady Gaga: a collaboration that gives back Earlier in 2021, the paths of Dom Pérignon and Lady Gaga crossed in an inspired collaboration, sparked by a shared belief in creative freedom. Beyond creation, Dom Pérignon has long been drawn to Lady Gaga’s generosity, as she has been at the forefront of empowerment and well-being issues for 10 years. Generosity forges an essential foundation of their collaboration today. Through artistic collaborations, Dom Pérignon stands with creators to support their causes and foundations, including Lenny Kravitz and the Let Love Rule Foundation, which provides care and raises funds for communities in need. This year, as part of their collaboration with Lady Gaga, Dom Pérignon announced that it would support Born This Way Foundation. One limited-edition sculpture, two ways to embrace generosity The Dom Pérignon donation centered upon a series of limited-edition sculptures created by Lady Gaga for Dom Pérignon, in association with creative and fashion director Nicola Formichetti. From the very inception of the piece, Dom Pérignon pledged to donate the entirety of its profits from sales of the sculpture to Born This Way Foundation, a nonprofit co-founded by Lady Gaga and her mother, Cynthia Germanotta, which aims to create a kinder and braver world. “What I love most about this sculpture is that it is made with a deep purpose. Generosity always makes a difference, and I’m honored that Dom Pérignon is kind enough to give back as part of our collaboration,” said Lady Gaga. Furthermore, Dom Pérignon widened the circle of giving back with a new way to support Lady Gaga’s cause. The Maison partnered with Born This Way Foundation to create a charitable sweepstakes offering participants around the world a chance to win the most exclusive limited-edition sculpture of them all: the N° 1 in the numbered series, hand-signed by Lady Gaga. The sweepstakes closed on World Kindness Day, and Dom Pérignon donated all funds raised to Born This Way Foundation. “An act of kindness is more important today than ever before. At Born This Way Foundation, we are very appreciative of the generous donation from Dom Pérignon and also Lady Gaga’s passionate fans around the world who participated in the charitable sweepstakes,” said Cynthia Germanotta, President and Co-Founder of Born This Way Foundation. “Moments like these help fuel our belief that we can and will build a kinder, braver world – together.” For more information, please visit www.domperignon.com and bornthisway.foundation. ------- About the Dom Pérignon x Lady Gaga Limited-Edition Sculpture Designed by Lady Gaga for Dom Pérignon in collaboration with Nicola Formichetti, the enthralling sculpture acts as a veil, enfolding a majestic jeroboam of Dom Pérignon Rosé Vintage 2005. The swathe of iridescence reflects the flow and movement of a magnetic dress. Produced in 110 exclusive and numbered pieces, the limited-edition sculpture is available upon request via private sales. About Born This Way Foundation: Born This Way Foundation, co-founded and led by Lady Gaga and her mother, Cynthia Germanotta, supports the mental health of young people and works with them to create a kinder and braver world. Through high impact programming, youth led conversations and strategic, cross-sectoral partnerships, the Foundation aims to make kindness cool, validate the emotions of young people, and eliminate the stigma surrounding mental health. Learn how the Foundation encourages people to practice kindness towards themselves and their communities at bornthisway.foundation and learn more about their new book CHANNEL KINDNESS at channelkindness.org/book. About Dom Pérignon Rosé When Dom Pérignon chooses to be rosé, it is a radical declaration of freedom. Freedom to explore, to cast aside conventions and push the boundaries of creation. Dom Pérignon Rosé springs from this desire to dare, seizing the red of the Pinot Noir grape in its primal radiance, capturing its vital power in a bold, assertive assemblage. www.domperignon.com #DomPérignonXLadyGaga IG @DomPérignonOfficial FB @DomPérignonOffical ENJOY RESPONSIBLY Contact Details BPCM Sarah Pallack +1 310-850-7094 sarah@bpcm.com Company Website https://www.domperignon.com

November 15, 2021 01:48 PM Eastern Standard Time

Kids Who Move, Move the World: Nike’s New Footwear and Inclusive Line of Sports Apparel for Kids

YourUpdateTV

This month, Nike is launching a new footwear and inclusive sports apparel based on insights from girl basketball players: Nike Air Zoom Crossover and Inclusive Basketball Apparel Collection. It’s Nike Kid’s first collection of inclusive sports footwear and apparel, helping all kids, however they identify, bring their full and authentic selves to the game! During the nationwide media tour, Lisa Leslie, All-Star Basketball Player, Olympic Gold Medalist, 3X WNBA MVP and Karie Conner, Vice President of North America Nike Kids, discussed the importance of listening to kids - especially girls - to build products and programs that make sport more inclusive. Highlights include: By listening to the voice of kids, Nike created the Nike Air Zoom Crossover shoe to give all kids the best fit possible for any possible movements they make while still providing space for growing toes to move and spread during play. All-inclusive sizing so that any kid (him, her, they) can wear anything, increasing easy on and off solutions for athletes of all abilities so that Nike Kids product is the go-to item they grab and want to wear. Focus on style and gender expression through a full spectrum of choice so every kid can express themselves authentically. Parents and caregivers also know that active kids do better in school and in life. That’s why Nike invests in programs and initiatives that educate kids about the power of play and how they can inspire play within their own communities: Nike Game Growers: A program, in collaboration with the WNBA and NBA, that gives eighth-grade girls the tools and resources they need to increase girls' participation in sports in their local communities. Throughout the program, girls will attend online workshops and connect directly with their participating WNBA or NBA team to develop their idea. In 2022, the program will launch its third season with more than 40 participating WNBA and NBA teams. Girls can apply for Game Growers online at gamegrowers.com/apply before the competition closes on November 15, 2021. Nike PLAYlist: A sport-inspired series where kids and pro athletes come together to do what they do best: PLAY. The interactive content series is filled with creative activities for kids to do at home or outside. From creative games to challenges and awesome athlete interviews, kids are welcome to freely explore and interact with sports however they see fit. The next season of PLAYlist launches on October 23 and new episodes air every Saturday on YouTube. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 12, 2021 05:00 PM Eastern Standard Time

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Jalen Rose and Tracy McGrady Make Goodwill Trip to Qatar on Veterans Day

Blink

As part of a goodwill trip to Doha from Nov. 10-13, NBA Legends Jalen Rose and Tracy McGrady visited with U.S. Military personnel today and took a tour of some of Qatar’s 2022 World Cup sites. The Al Udeid Air Base in Doha serves as a primary logistics and command hub for U.S. operations in the Middle East. Rose and McGrady also visited with school-aged Qatari children and university students from Qatar’s Education City, learning more about the country’s efforts to partner with the top global universities to continue to be at the forefront of education both now, and into the future. “A highlight of our trip has definitely been visiting with our troops at the base in Doha on Veterans Day,” said Jalen Rose. “Qatar is clearly on a path to being the sports capital of the region. They’ll be on the world stage at the end of 2022 when they host the World Cup. It’s exciting to get a first look at how the preparations for the first large sporting event in a post-Covid pandemic world are coming along.” “This is my second trip to Qatar and my first since 2018 when I visited with Klay Thompson, Carmelo Anthony, and Luke Walton,” said Tracy McGrady. “Both times, I have been made to feel at home by the incredible hospitality and warmth of the people. But this time is certainly extra special because of our visit with the U.S. troops serving in Qatar right now.” The trip was organized by the U.S.-based event management company, Blink. Both NBA Legends will be documenting the trip on their social media channels. About Blink Established in 2020, Blink is an entertainment, promotions, and event management agency that helps clients deliver cutting-edge events, promotions, and initiatives. With a growing network of top sports and entertainment agencies, strategic partnerships with industry insiders, and experienced professionals on staff, Blink works with domestic and international clients seeking access to and/or visibility in the U.S. and North American markets. Contact Details Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://blink.global/

November 11, 2021 05:38 PM Eastern Standard Time

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Adore Stories announces Closed Beta for Adore Romance Stories in the hot Interactive Story Games Mobile Gaming Category

Adore Stories

Adore Stories, a woman-owned business focused on strengthening women’s voices at the intersection of literature and gaming, is pleased to announce the imminent launch of Adore Romance Stories, in Closed Beta. Sign up here to take part in this exclusive mobile gaming experience! In our competitive research, we have found that gaming companies are largely run by men, while the readership and audience for these story games is primarily women. The lack of gender equity in the gaming industry has long been established by articles in Forbes, The Guardian and many others, and we are here to help balance the scales. We also find that this genre calls for higher quality writing and so we are adopting best practices long-since established in the screenwriting industry that create better emotional engagement with our audience to craft captivating interactive stories. Similarly, we are focused on greater diversity in our characters, stories, and character customization, to provide important representation for the diverse gaming community that plays these games. With a background in literature and a passion for interactive experiences, it only made sense to take our abilities to the mobile gaming world, and create a better literary experience for all readers, whether male or female. Our stories contain a more diverse mix of characters, and are written to higher standards, with award-winning authors signed on and a 100% female editing staff ensuring that women’s voices are heard and supported, and that our stories feel as authentic as possible to lived experience, while retaining a fun, fantasy feel. About Interactive Story Games: Interactive story games allow you, the player, to step into the shoes of the protagonist in a story, choosing how you look, what your name is, and what actions you choose to take in the story. In our stories, you can choose who you want to date, what activities you take part in, and experience the life of a character in a story, whose actions and reactions are written to exacting literary standards. We feel that interactive story games are fundamentally a new category of media consumption, located somewhere between a book, a traditional gaming experience and a movie. The ability to have a choose-your-own-adventure type experience while having additional music, audio cues, and visual experiences create something that’s not quite a book, not quite a movie, and a fundamentally different experience from other mobile, console or desktop gaming experiences. About Adore Stories: Adore Stories has found acclaim for its writing tools like our Character Template, which helps aspiring and established authors provide more color and meaning behind their written characters. Adore Stories is building a writer community, starting with online writing contests, coming soon! The Adore Stories blog also reviews popular books and authors, and features writing tips and tricks to help you write the stories of your dreams, and the next bestseller! If you would like to learn more about Adore Stories or the mobile experience that we are crafting, please reach out to hello@adorestories.com - we will be happy to talk! Contact Details Adore Stories Media Contact hello@adorestories.com Company Website https://adorestories.com/

November 11, 2021 09:03 AM Pacific Standard Time

iTradeNetwork Introduces OrderMaestro - Turning Best-in-Class Order and Inventory Management into Revenue for Foodservice Operators

iTradeNetwork

iTradeNetwork, the food and beverage industry’s largest network with over 8,000 food and beverage trading partners, is proud to announce the launch of OrderMaestro - a new mobile solution that streamlines and automates order and inventory management for foodservice operators. OrderMaestro enables foodservice operators to create a branded ordering experience across all of their organizations and locations - providing critical business visibility and insights that increase productivity, reduce costs and drive revenue growth. Since the pandemic, foodservice operators are experiencing more challenges than ever before. Operators are facing unprecedented labor shortages and product supply chain issues - and with thousands of locations, distributor relationships and numerous manual ordering processes to manage, they are forced to do more with less and less. Without a centralized procurement platform in this increasingly complex supply chain, it’s impossible to manage business operations. This leaves foodservice operators with so many unanswered questions: Are your units maximizing spending on preferred products? Are you missing out on rebates? Are you failing to see major contracting opportunities? Whether operating 15 or 5,000 outlets, operators today need an e-commerce solution that is easy to use and scales with their business - one that streamlines communications, addresses supply chain challenges, ensures price and purchasing compliance, improves visibility and control over the supply chain, and ultimately maximizes profitability for their organization. About OrderMaestro OrderMaestro is a branded ordering experience that makes it easier than ever for operators to manage all of their units on a single mobile platform. With the look and feel of your business, it is designed to meet your specific needs and goals. Operators can control order guides across units, auto-generate orders from history and user-defined templates, and build configurable workflows to streamline PO approvals - but that just scratches the surface of OrderMaestro’s capabilities: Effortless Onboarding in an Intuitive, Easy-to-Use App: With widespread labor shortages, onboarding is top of mind. OrderMaestro requires no formal training, so new users will be submitting POs and taking inventory in minutes. Don’t Get Shorted, Before Placing an Order: With today’s on-going supply chain shortages, it’s hard to ensure that the products you order are actually in stock. With OrderMaestro, operators can save hours of time and costly reorders. Users can check inventory with Distribution Centers prior to ordering a product to confirm availability and order replacement products when needed. Seamless, better than Amazon Ordering Experience: OrderMaestro revolutionizes foodservice procurement with the Universal Shopping Cart. Users can place orders with multiple suppliers using a single shopping cart. Offline Inventory Management, Built for Real Working Environments: Leave time-consuming, manual inventory management on remote desktops behind. Now, users can take inventory from a mobile device in any environment, online or offline. The app automatically syncs when internet or cell service is restored. 3-Touch “Scan-to-Search” Smart Barcode Scanning: Place an order or take inventory in as little as three clicks. OrderMaestro’s barcode scanning and voice recognition functionality allows users to auto-populate product information right from their mobile devices. Real-time Collaboration: Communicate in real-time through in-app messaging and save the hours you spent on phone calls and emails. Share targeted announcements with units, regions, or organizations, and alert individuals to act quickly on PO changes, complete with audit trails. Earn Big with In-App Vendor and Product Promotions: Create new sources of revenue and build stronger relationships with suppliers through in-app promotions. Get rid of excess inventory quickly, promote rebate programs, run holiday and seasonal promotions, and more. Visibility and Analytics to Reduce Costs and Drive Revenue Growth: Operators can now access invaluable insights that will power business decisions and drive revenue growth. Discover the percentage of purchases that are under contract, find opportunities to rebate revenue, and so much more. “We’ve created a best-in-class solution that works for our users and with our users,” said Wills McMahon, senior product manager at iTradeNetwork. “We’ve added features like voice and text search, barcode scanning and offline synchronization to automate as much of the ordering and inventory process as possible.” “OrderMaestro’s insights will change the way our customers manage their businesses,” said Nathan Romney, chief product officer at iTradeNetwork. “We are thrilled to give our customers the powerful insights they need to optimize their current operations, make smarter business decisions and ultimately increase revenues.” The OrderMaestro mobile app is currently available for foodservice operators on the Apple and Android app stores. The app will also soon be available on tablets in the coming months. About iTradeNetwork iTradeNetwork, Inc. is the leading global provider of supply chain management solutions for the food and beverage industry. Built upon deep industry expertise, a rich data foundation and the industries’ most extensive trading partner network, iTradeNetwork’s collaborative solutions allow distributors, manufacturers, operators, retailers, suppliers, and wholesalers of all sizes to reduce cost, grow revenue and strengthen trading partner relationships. Today, iTradeNetwork’s growing customer list includes more than 8,000 companies globally. For more information, visit: www.itradenetwork.com. Media please note: Visual assets, including photos, are available. To interview ITN’s CEO Rhonda Bassett-Spiers or for other interview requests, please contact Robin Carr at (415) 971-3991 or itn@landispr.com. ### Contact Details Landis Communications Inc. Robin Carr +1 415-971-3991 ITN@landispr.com Company Website https://www.itradenetwork.com/

November 10, 2021 01:07 PM Pacific Standard Time

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