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CleverTap Appoints Honey Bajaj as SVP & Global Chief of Consumer Experience

CleverTap

CleverTap, the world’s leading retention cloud, today added to its core leadership team with the appointment of Honey Bajaj as SVP & Global Chief of Consumer Experience. In this position, Bajaj will pioneer CleverTap’s extensive program to help companies reimagine customer experience and realise the “Art of Possible”. Bajaj is a design strategist, an innovation leader and a social entrepreneur with extensive work in India and the U.S. Her ability to problem solve and identify patterns in human behaviour has earned her multiple prestigious awards and recognition as an Innovation Global Shaper and Inventor of the Year (2016). She is also a dual degree holder with a Master’s Degree in Engineering and Management and a Master’s in Sustainability Studies from the Massachusetts Institute of Technology. She is currently pursuing her Ph.D. in Design and Innovation Methodologies in the Digital World. Before joining the CleverTap Leadership Team, Honey built an innovation pipeline for several Fortune 500 companies, including Boston Consulting Group Digital Ventures, Disney, Microsoft Research, MIT Media Lab and Tata Group, one of India’s largest and highly profitable conglomerates. There she developed detailed market segmentation frameworks based on purchase behaviour to orchestrate product launches and go-to-market strategies. Bajaj has also dedicated her talent in designing for scale and impact to serving the needs of government bodies, financial institutions and healthcare organisations. Her work, which spans over a decade, has impacted over 50 million lives. “As we scale CleverTap into a global category creator for “Retention Cloud”, we realise that our customers are eager to co-create experiences that will fuel growth and the future of their own digital businesses. For this reason, we are expanding our leadership team with a new appointment that benefits the most important stakeholder: our customers’ customers,” Vikrant Chowdhary, CleverTap Chief Growth Officer, explains. “From fintech to e-commerce, and from on-demand Super Apps to media and streaming services, companies need the inspiration and tangible examples of the “Art of Possible” to unleash human- centred design thinking, unlock new perspectives and drive powerful momentum and positive results for all stakeholders.” This outcome, he continues, is “inextricably linked with our customers’ abilities to realise and hyper-personalize omnichannel journeys for their customers.” “I have always focused on designing for impact and inventing for scale by contextualizing tech for the consumers. The truth is, no matter what we think we’re doing, we are all in the customer-experience business. Before you can accomplish it, you need to envision it. The digital behaviour and expectations of customers is evolving faster than most industries are able to deliver.I am looking forward to my journey with CleverTap to embed human-centered principles and design thinking into a series of initiatives and programs,” Honey Bajaj says. “These efforts will allow digital-first companies to co-create and simulate digital journeys that will fuel growth through superior customer experience and will enable CleverTap’s customers to realise their consumer journeys in a more seamless and contextual manner as the lines of the digital and omnichannel world are no longer separated.” About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML powered insights and automation. Customers around the world representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit clevertap.com or follow on LinkedIn, Twitter, Facebook and YouTube. Forward-Looking StatementsSome of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

May 06, 2022 12:44 AM Eastern Daylight Time

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Planning a Wedding? Here’s What You Need to Know

YourUpdateTV

This year, nearly 2.5 million couples are expected to tie the knot in the United States – a record number fueled by the pandemic. 2022 is shaping up to be the Year of the Wedding. Recently, Wedding Expert at Shutterfly, Claire Roche, participated in a nationwide media tour to discuss the top trends for Spring and Summer weddings and much more. A video accompanying this announcement is available at: https://youtu.be/qTNZKfpbmiM This wedding season, whether planning a big or small celebration, couples are getting more creative and placing extra emphasis on customization and making their day unique. Brands like Shutterfly can help couples make those customized details easy to implement on the big day. Everything from save the dates, to invitations, to customized napkins, Shutterfly can help elevate your wedding day without having to break the bank. Couples planning a wedding in 2022 are facing unprecedented challenges, including having to navigate higher prices and limited availabilities. For Claire, the most important thing is for couples to decide what they truly want the focus of their wedding to be and prioritize what is really important to the couple. For more information, visit Shutterfly.com About Claire Roche: As a Southern California wedding planner and owner of Grit and Grace Events, Claire is obsessed with the often forgotten and overlooked details of a wedding. She believes in the unique and customized elements that bring a wedding to life in a beautiful, yet attainable way. Claire has amassed nearly 1.5 million followers on TikTok and was recently named of one of the top people to follow if you’re planning a wedding. She’s an authentic voice in the wedding space and can speak to industry trends, products, and everything in between. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 04, 2022 04:00 PM Eastern Daylight Time

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Web3 Solidity Engine, tEVM 2.0 - Ahead of Schedule

Telos Foundation

As the Goliaths of crypto continuously crash ( Solana ), fail to deliver ( Ethereum ), or live in their white papers ( Cardano ), David ( Telos ) continues to defy them all and over-deliver. The Telos story is very much a David vs. Goliath story. Why? Because Telos is tens and even hundreds of billions of dollars smaller than its peers in market cap, yet still manages to significantly lead them in speed, costs, true capacity, credible neutrality, front running protection, fair governance, and energy efficiency ( Net Zero ). The tEVM Version 1.0's capabilities are already a quantum leap ahead of its peers and are clearly demonstrated in this video. Now, less than a year later, version 2.0 is set to elevate the tEVM's performance further. Jesse Schulman (Lead Architect and TCO), alongside Kersten Wirth (Program Manager), will be providing detailed insights into the development of Telos EVM 2.0. This hybrid "Super-Node" solution will be even easier to operate and integrate than the previous version, offer top-notch history management, and tie in with the best available Ethereum clients. The dev-duo will also be discussing the many benefits and successes of the existing tEVM Version 1. Since its launch, the tEVM’s ecosystem is closing on six months of strategic growth. On the DeFi side, it has already launched multiple Dex/AMMs, Price Oracles, Farming dApps, multi-Chain bridges, Lending dApps, and everything else that a vibrant DeFi ecosystem requires to level up its TVL and end-user occupancy. Telos’ TVL is now where the market cap leading chains were not long ago but with far superior governance, no front running, credible neutrality, true decentralization, and an ESG compliant EVM that is several multiples faster. In utopian fashion, Telos’ ecosystem is now ready to scale its occupants and its TVL simultaneously. About Telos Live since 2018, Telos Blockchain (ticker: TLOS) is a third-generation smart contract platform that offers compatibility with Solidity, Vyper, and Native C++ smart contracts. Telos provides full EVM/Solidity support with fixed low-cost gas fees and no front running and, more uniquely, offers a path to fee-less transactions via its robust native C++ smart contract support. Even while operating as a Net Zero Blockchain, Telos still sustainably supports hundreds of millions of transactions per day, produces blocks in 0.5 second intervals (on a first-in-first-out basis, eliminating front running on the network), and securely validates transactions via a credibly neutral and globally decentralized block producer network. As a result, the Telos blockchain has the throughput needed to facilitate and scale the thriving Metaverse / Web 3.0 landscape better than any other blockchain in existence. Its performance is unrivaled in the industry and was purpose-built to offer speed, scalability, cost-effectiveness, credible decentralization, and end-user fairness. Telos harnesses its power by utilizing tight C++ on the frontend and a custom WASM runtime environment on the backend. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Not investing advice. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

May 04, 2022 01:00 PM Eastern Daylight Time

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Huguette Marcelle Clark: A Portrait of the Artist -- First Exhibition of Famed Heiress’ Paintings in Over 90 Years Now at Santa Barbara Historical Museum

Santa Barbara Historical Museum

Stories about copper heiress Huguette Clark (1906–2011) have captivated the news media and public. Though she stayed out of the public eye in her later years, she was a talented artist who held exhibitions of her paintings in both New York and Paris as a young woman. Clark’s artwork is now on view to the public for the first time since 1931 at the Santa Barbara Historical Museum, presented in collaboration with the Bellosguardo Foundation. “Huguette Marcelle Clark: A Portrait of the Artist” is on exhibit through June 12, 2022. (Note: Huguette is pronounced hyoo-GETT.) Never before publicly seen images from Clark’s recently rediscovered personal photo album and ephemera from her scrapbooks are also displayed, giving glimpses of her at work in her art studio and from her private life at her Bellosguardo estate and elsewhere in Santa Barbara from the 1910s through the 1940s. For more information, visit www.sbhistorical.org. “We wanted to show the breadth of Huguette Clark’s talent,” said Dacia Harwood, director of the Santa Barbara Historical Museum. “She lived a fascinating life, and we’ve learned more about her time in our community while preparing this exhibition.” Clark has been the subject of extensive media coverage and several books, including New York Times bestselling “Empty Mansions: The Mysterious Life of Huguette Clark and the Spending of a Great American Fortune” by Bill Dedman. Clark painted throughout her time in Santa Barbara, first at Meridian Studios on East De la Guerra Street (located next to the current site of the Historical Museum) from 1933 to 1935 while the Bellosguardo estate was being built, and then in her studio in the estate. As a younger woman Clark evidenced a wide-ranging interest in the arts as a painter, musician, and collector of beauty: decorative and fine art, costumes, exquisitely fashioned dolls, and fine jewels. Trained by renowned portraitist Tadeusz (Tadé) Styka [pronounced Taa-DEY-uw-sh (Tejd) STY-ka], she built a deep body of work throughout her long life. The exhibition presents self-portraits, portraits, a still life, and images of a Japanese geisha, a ballerina, and a Spanish dancer, among others. Styka’s portrait of Clark is also on view. As the residual beneficiary of Clark’s estate, the Bellosguardo Foundation received an extensive collection of her paintings. Several of the works selected, all oils, were conserved in anticipation of the exhibition. The Foundation has also shared a selection of personal items from her photo albums and scrapbooks which illustrate her life from her childhood and early life in Santa Barbara. The 23-acre oceanfront estate Bellosguardo was redesigned and rebuilt after the 1925 earthquake by Anna Clark, widow of Senator William Andrews Clark, and then passed to Huguette. At one time, Senator Clark was the second richest man in America. Following her death in 2011 at age 104, the property was bequeathed to the Bellosguardo Foundation with the goal of transforming it into a focal point for art and culture in Santa Barbara and beyond. Visit www.bellosguardo.org. The Santa Barbara Historical Museum is located in downtown Santa Barbara at 136 East de la Guerra Street. Admission is free. Hours are currently Wednesdays, Fridays, Saturdays, and Sundays from noon to 5 p.m. and Thursdays from noon to 7 p.m. Visit www.sbhistorical.org. The Museum’s mission is to create meaningful connections to Santa Barbara history. The signature installation, The Story of Santa Barbara, traces our community’s story from the Chumash to the mid 20th century. Accessible and diverse community programming along with rotating exhibitions feature dynamic local traditions, art, and historical events. Visitors also experience the Edward Borein Gallery, the Gledhill Research Library, and two historic adobes. Visit www.sbhistorical.org. Contact Details Julia McHugh +1 805-569-3303 julia@juliapr.com

May 04, 2022 10:00 AM Pacific Daylight Time

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British viewers average over 4 hours of TV time per person a day

Intelligiants

UK viewers average over 4 hours of TV time per person a day UK produced TV shows attract global interest on multiple platforms Gala Bingo presents interesting facts around UK TV shows and series The amount of TV shows that are produced in the UK, streamed globally, are reaching all-time highs around the world. Nowadays, there are even series that compete with the classics from the golden age of TV and the likes of Sopranos, 24 and OZ. Series like Downton Abby and Peaky Blinders (originally BBC) are already considered modern classics, and it was reported that Amazon and Netflix doubled their spending on production costs for UK series between 2017-2018. Gala Bingo has recently released a handful of blog posts that take a closer look at the biggest wins in game shows, what the favorite TV moments were during 2021 and in their latest post, a TV show quiz where you try to guess the programme and see just how much of a binger you really are. David Winter, Marketing Manager of Gala Bingo, explains that “ the quiz is more of a tribute, rather than a self-diagnostic tool, to all the great shows that we have seen over the last few years, especially for the shows produced in the UK. We truly embrace and appreciate the technological steps that we have been blessed with in the entertainment industry over the last few years, bringing us our favorite pastime entertainment through streaming and on-demand solutions. ” The fight for the market share of subscribers to streaming services was more of an US-centric battle just a few years back, with viewers in the rest of the world having to wait for releases of movies and TV shows in their respective regions. This is not the case anymore and it is safe to assume that most households have subscriptions not just to Netflix, which dominated the market for years, but now also are signed up for several other local or national services from Sky to Prime TV, even Disney Plus to Apple TV. There is an abundance of choice and there seems to be room for more than one giant streaming network, with the landscape having changed as audiences just keep on growing through all age groups, nationwide. Gala Bingo shares some of their images here for you to try out your TV show knowledge. To try your skills further, get hints or find out the correct answer, please visit the post here: https://www.galabingo.com/en/reviews/tv-show-quiz/ Contact Details Intelligiants Ltd. Fredrik Kvarnebrink +44 7889 314155 press@intelligiants.com

May 04, 2022 08:54 AM Eastern Daylight Time

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TabinekoKIKI Partners Up with CultDAO with a Spirit to Fight Centralization

TabinekoKIKI

Their spirit of decentralization aligns very well, as two long-term projects with great causes, TabinekoKIKI and CultDAO, join forces to fight centralization and make a difference in this world together. Spirit of Decentralization - A Redefined Approach Fighting centralization with the power of blockchain and web3.0 is the reason TabinekoKIKI was founded: ‘’Back in 2020, one of my cats (Aimer, エメちゃん) was dying from FIP (known as the incurable deadly disease for cats). We took her to different veterinarians, and every one of them told us the only thing we could do was to spend our final time with her and put her to sleep before it got too painful. My family and I were heartbroken and hopeless. Many friends of mine had their beloved cats pass away from this evil “cat-killer” disease, and everyone told me the best I could do for Aimer was to let her go. I remember holding her on my legs at the last vet we visited, as she kept purring and kneading my arms as always, as if nothing was happening. I can still see the picture that I shattered many tears on her balloon-like belly in the veterinarian's waiting room. That was when I decided that I would go beyond my comfort zone, my limits, and try every single thing possible to save her from dying, against all odds. Talking to my long-time friend Shino, I was shocked and indignant to find out there was a cure to FIP unofficially. I went beyond my boundaries for some research and bought a medicine called “GS-441524” using some currency called “USDT.” That is my very first experience of cryptocurrency and is still what I love about blockchain and web3. That we are able to break down walls, to connect, to demolish class barriers, to make information Equal, to make supplies and services available to the World, to free people from oppression by corps and politics, to start over and build an independent financial and social system together for PEOPLE, for everyone to contribute, to utilize, to free ourselves, regardless of our classes, regions, races, genders. No Barriers.” TabinekoKIKI spreading love in both the real and crypto worlds The core concepts of Tsubasa, “Loving, Caring, Free, Healing, and Anti-Labeling” make it a symbol of freedom. During the creation of Tsubasa artwork, the project focused on creating a relaxing, uplifting, and refreshing feeling for the audience, with elements like wings, stars, winds, codes, flowers, and melodies. TabinekoKIKI believes that love and passion are wings that can be used to break down boundaries, eliminate labels, abandon stereotypes, understand, feel, and love, and create a free world that belongs to everyone, regardless of gender, ethnicity, religion, class, or even species. Tsubasa is also the record label and fashion label of TabinekoKIKI ecosystem. TABI is the deflationary ecosystem currency and payment token of TabinekoKIKI and Project Tsubasa, where they support artists, content creators, animal/minority charities, with establishments of exhibit curation, record label, and fashion branding. As TabinekoKIKI and Project Tsubasa evolve and grow into various events and activities in the metaverse, TABI serves as the one and only reserved currency for the vast majority of Project Tsubasa spending and rewarding mechanisms in both the metaverse and reality. TABI is supported by a well-established team, and products and services delivered. Optimized tokenomics ensure the long-term viability and growth of both the TABI Token value and the Tsubasa NFT price. TABI Tokenomics and Taxation Token Symbol: $TABI Total Supply: 10,000,000 Tax: 3% Tax Breakdown: 1% USDC Reward Pool 1% Tsubasa Reward Pool 1% TABI Marketing + Charity 1% of All Transactions will be added to the USDC Reward pool. It will subsequently be provided to Tsubasa Stakers at a consistent rate that is not impacted by volume in order to ensure long-term sustainability. 1% of All Transactions will be used to buy Tsubasa as rewards for: TABI Holder Lottery Buy Contests "Spread Love" Events Fan Art / meme Creation Events Shill / Marketing Awards About TabinekoKIKI TabinekoKIKI aims to create a peaceful corner for everyone to enjoy and be their true selves, regardless of gender, race, region, religion, or class, by connecting, feeling, loving, and supporting friends with aligned vision and spirit in the web3.0 space. Website | Telegram | Twitter | Discord | Medium | Instagram | YouTube References Whitepaper: https://info-70.gitbook.io/tabi-whitepaper-v1/ EtherScan: https://etherscan.io/token/0xd916c14a9c4b9b9d1d653b3237ad8a61d74720ab CoinMarketCap: https://coinmarketcap.com/currencies/tabi/ OpenSea: https://opensea.io/collection/tsubasa-tabinekokiki Audit: https://github.com/Tech-Audit/Smart-Contract-Audits/blob/main/TECHAUDIT_TABI.pdf Contact Details TabinekoKIKI Dave Ruiz info@tabinekokiki.com Company Website https://www.tabinekokiki.com/

May 03, 2022 11:17 PM Eastern Daylight Time

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Art and Charity Focused Metaverse Ecosystem, TabinekoKIKI, Bringing Love in Both Real and Virtual Worlds

TabinekoKIKI

What started as a group of 3 artists: Natsuki, Rakuko, and Shino, working for animal charities with their creative activities, especially for stray cats rescue and FIP (Feline Infectious Peritonitis) treatments, TabinekoKIKI entered blockchain and metaverse to bring love and entertainment in both real and virtual worlds through its very own PFP NFT collection, Tsubasa, serving as the genesis of TabinekoKIKI ecosystem, and a deflationary ecosystem currency and payment token, $TABI. An Ecosystem Spreading Love and Freedom The core concepts of Tsubasa, “Loving, Caring, Free, Healing, and Anti-Labeling” make it a symbol of freedom. During the creation of Tsubasa artwork, the project focused on creating a relaxing, uplifting, and refreshing feeling for the audience, with elements like wings, stars, winds, codes, flowers, and melodies. TabinekoKIKI believes that love and passion are wings that can be used to break down boundaries, eliminate labels, abandon stereotypes, understand, feel, and love, and create a free world that belongs to everyone, regardless of gender, ethnicity, religion, class, or even species. Tsubasa is also the record label and fashion label of TabinekoKIKI ecosystem. TABI - Tsubasa Ecosystem Currency TABI is the deflationary ecosystem currency and payment token of TabinekoKIKI and Project Tsubasa, where they support artists, content creators, animal/minority charities, with establishments of exhibit curation, record label, and fashion branding. As TabinekoKIKI and Project Tsubasa evolve and grow into various events and activities in the metaverse, TABI serves as the one and only reserved currency for the vast majority of Project Tsubasa spending and rewarding mechanisms in both the metaverse and reality. TABI is supported by a well-established team, and products and services delivered. Optimized tokenomics ensure the long-term viability and growth of both the TABI Token value and the Tsubasa NFT Floor. Tsubasa Entertainment's Talent Academy Tsubasa Entertainment was founded at the end of February and has already presented two talents, Rrah (OnlyRrah on Twitter) and HypeUnicorn (hypeUnicorn_ on Twitter) as their first singer/songwriter and Twitch.tv gaming broadcaster, respectively. Tsubasa Entertainment's Talent Academy assists in the identification, development, and creation of life-changing content by introducing fresh talents. It also encourages all talents to collaborate on cross-functional projects: Animators provide their work to create beautiful videos for musicians, Illustrators contribute beautiful artworks to stunning and immersive stories of our writers, and Musicians help Illustrator with the right soundtrack to make us escape reality and whatnot. Further details about the NFT collection, Staking, Utilities and $TABI can be found on the project's social platforms and official website. Tokenomics and Taxation Token Symbol: $TABI Total Supply: 100,000,000 Tax: 14% Tax Breakdown: 6% USDC Reward Pool 4% Tsubasa Reward Pool 2% Buyback + Burning 2% TABI Marketing + Charity 6% of All Transactions will be added to the USDC Reward pool. It will subsequently be provided to Tsubasa Stakers at a consistent rate that is not impacted by volume in order to ensure long-term sustainability. 4% of All Transactions will be used to buy Tsubasa as rewards for: TABI Holder Lottery Buy Contests "Spread Love" Events Fan Art / meme Creation Events Shill / Marketing Awards Manual Buybacks will occur without prior notice. Burning events of buyback TABI tokens will be held along with marketing moves. Charity and Donations To further improve the living quality of animals and humans, the KIKI Team will establish an NPO and a foundation to operate and put the team's passion to work. KIKI's NPO and Foundation will primarily focus on: Animal Rescue & Rehoming No-Kill Shelter Construction and Operation Animal Welfare & Rights Species & Habitat Conservation By establishing an NPO and a foundation, the KIKI Team will be able to assist animals not just through donations but also through our own activities. KIKI will also encourage kind-hearted animal lovers who provide proof of volunteering for Animal Rescue, Shelters, and so on, in addition to supporting Animal Charities, shelters, and NPOs through donations. The KIKI Rescue Team (KRT) will investigate, rescue, and rehome battered animals from mistreating breeders, pet stores, catteries, kennels, and cat/dog cafes. KIKI's contribution began from Day 0 and has so far resulted in five donations to various sorts of charities. About TabinekoKIKI TabinekoKIKI aims to create a peaceful corner for everyone to enjoy and be their true selves, regardless of gender, race, region, religion, or class, by connecting, feeling, loving, and supporting friends with aligned vision and spirit in the web3.0 space. Website | Telegram | Twitter | Discord | Medium | Instagram | YouTube References Whitepaper: https://info-70.gitbook.io/tabi-whitepaper-v1/ EtherScan: https://etherscan.io/token/0x2fb78643ab4470d0fe42d2432f38805c4cd60212 CoinMarketCap: https://coinmarketcap.com/currencies/tabi/ OpenSea: https://opensea.io/collection/tsubasa-tabinekokiki UniSwap: https://app.uniswap.org/#/swap?inputCurrency=ETH&outputCurrency=0x2fb78643ab4470d0fe42d2432f38805c4cd60212&chain=mainnet Audit: https://github.com/Tech-Audit/Smart-Contract-Audits/blob/main/TECHAUDIT_TABI.pdf Disclaimer: The information provided in this release is not investment advice, financial advice or trading advice. It is recommended that you practice due diligence (including consultation with a professional financial advisor before investing or trading securities and cryptocurrency. Contact Details TabinekoKIKI Dave Ruiz info@tabinekokiki.com Company Website https://www.tabinekokiki.com/

May 03, 2022 07:24 PM Eastern Daylight Time

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ReadyWise Partners with Rising Female Star Driving for the National Pediatric Center

ReadyWise, Inc.

ReadyWise, the freeze-dried and dehydrated emergency food and simple soups and snacks leader, has signed a two-year sponsorship contract with seventeen-year-old sprint car racer, Gray Leadbetter. Earlier this year, Leadbetter teamed up with the National Pediatric Cancer Foundation, which funds research to eliminate childhood cancer and has committed to donating 10% of sponsorship dollars to the organization. This marks ReadyWise's first time entering as a sponsor in the sport of motor racing and is the perfect partnership showcasing Grey and ReadyWise's similar values as innovative trailblazers in their industry. "We are proud to be partnering with this young female superstar," says ReadyWise CEO Morten Steen-Jorgensen. "It's exciting to support Gray's talent while spreading the ReadyWise brand. We are proud that she has chosen to help the National Pediatric Cancer Foundation through her success." At just 17, Leadbetter shatters the stereotype of drivers who are typically male and brimming with bravado. With her quiet demeanor, slight build, and long hair, one could easily mistake her for an English major or an artist. But on the track, she's a fierce competitor. Leadbetter stepped up into sprint cars after competing in motocross, karting, rallycross, Championship Off-Road, midgets, and mini-sprints in 2021. With up to 900 horsepower, sprint cars are the winged beasts of the motorsports world, a world that men have dominated until now. With ReadyWise sponsorship, Leadbetter will compete in more than 20 sprint car races this year and run a full schedule in the Championship Off-Road series in the Midwest. Leadbetter will be wearing the ReadyWise name at her races, showcasing both the Emergency and Simple Kitchen Everyday snacks line. ReadyWise's Emergency line comes with products that have up to 25 years of shelf life for life's big and small emergencies for peace of mind tomorrow. ReadyWise's Simple Kitchen line is their most innovative yet, with a full line of freeze-dried snack and soups. These products are great for every day without worrying about expiration dates. The line features conventional and organic freeze-dried fruits, seasoned veggies, soups, and sweet treats. ReadyWise wants to offer Gray's supporters a chance to try its products with a 10% discount on their first order (code: GRAY10 ). Some exclusions may apply. If you are interested in learning more about ReadyWise products or have any questions, you can give their friendly product specialists a call at 800-820-1329 or visit their website at www.readywise.com. To donate: nationalpcf.org Click here to follow ReadyWise on TikTok Emergency food supplies: https://readywise.com/ Follow Gray at: grayleadbetter.com Click here to follow Gray on Instagram Click here to follow Gray on Twitter Click here to follow ReadyWise on Instagram Contact Details ReadyWise, Inc Tim Lawlor +1 801-383-1356 tlawlor@readywise.com

May 03, 2022 03:36 PM Pacific Daylight Time

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GIFT IDEAS TO DELIGHT EVERY MOM IN YOUR LIFE

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/UxM5jvVZJQ4 Mother’s Day is one of the biggest retail holidays of the year and consumers are expected to spend more than $25 billion in 2022. A few of the most popular gifting trends include flowers, jewelry, and sweets. Although, spa visits, restaurant gift certificates, and electronics continue to see record levels of spending. Sunday, May 8 th is Mother’s Day, the perfect time to think about and celebrate the mothers and mother figures in your life. According to a recent survey, many moms are happy with a greeting card or a special experience with their family. In fact, staycations are another growing trend, whether visiting a local green space, movie theater, or museum, moms are asking for more quality time with loved ones. Braun-Silva has some of the best bets to make moms happy this Mother’s Day. SHOP & DELIVER: Braun-Silva says once you know this year’s top gifts, it’s important to know how to get them into your mom’s hands. The Lifestyle Expert recommends DoorDash, saying, “It has everything you need to treat mom this Mother’s Day, including those restaurant meals, groceries, baked goods, retail gifts, alcohol, and now—flowers.” This Mother’s Day, consumers are able to order mom a beautiful bouquet of flowers through DoorDash. The popular service has partnered with more than 4,000 local and national florists across the country for on-demand delivery. Braun-Silva explains, “The way I see it, this is the perfect way to send flowers to all the moms in your life—whether you want to schedule a delivery in advance, send a bouquet across the country, or have flowers delivered on-demand. DoorDash makes gifting so easy and convenient. For more information, go to DoorDash.com. Direct link: https://www.doordash.com/ Social media handles: @doordash NEVER GO OUT OF STYLE: Braun-Silva acknowledges that many moms sacrifice on beauty and style to focus their attention on their families. That’s why she wants to help women feel like the best version of themselves. She admits to knowing the feeling, “I’m the mom of two boys that bring me so much happiness. However, sometimes I want to get dressed up and do a day with my girls.” This Mother’s Day, she recommends finding cute and fashionable dresses for every woman on your list, adding, “Now that it’s getting warmer, I can’t wait to put on a dress. So, I turn to Kohl’s.” Whether you’re attending a brunch or want to give the gift of must-have staples to rotate throughout the season, she says Kohl’s exclusive Draper James RSVP, Simply Vera Vera Wang and Lauren Lane x Sonoma collections will have something for everyone. She points out that, “The florals look fantastic, and stripes and patterns are always a fun way for moms to express their personal style and taste in clothing.” The lifestyle expert highlights another trend, saturated colors, like Kelly green, hot pink, and tangerine. As Mother’s Day approaches, she says Kohl’s is here to make shopping a breeze for everyone, especially all the moms in your life. For more information, go to Kohls.com. Direct link: https://www.kohls.com Social media handles: Facebook Instagram TikTok Twitter Hashtag: #KohlsFinds HAIR WITH A FLARE: Another category Braun-Silva wants consumers to consider when gifting is Beauty. She says Mother’s Day is always about women feeling their best as they spend time with their loved ones, adding, “If we feel good on the inside, we want to show it on the outside.” She steps away from the obvious, skincare routines, and focuses on hair. The lifestyle expert says, “I may not be on a curly journey, but, a few of my girlfriends are—they have naturally curly hair. And, for curls that transform through heat, color, protective styling and more, the DevaCurl® CurlBond™ product line allows you to Live Your Curls without the fear of damage in just one wash.” One product she recommends, the DevaCurl CurlBond Mask, includes DevaCurl’s Patented CurlBond Complex, which is dermatologist co-developed, backed by science and stylist approved. It repairs broken bonds & recoils curls from the inside-out, helping curls to flex through heat, color, detangling, and everything in between with improved strength. The brand attracts conscious consumers and moms, because all the DevaCurl CurlBond products are formulated with everything curls love and nothing they don’t! They are vegan, cruelty-free, and made without SLS/SLES sulfates, silicones, parabens, and gluten. For more information, visit Devacurl.com. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 03, 2022 02:00 PM Eastern Daylight Time

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