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The APP Announces Exclusive Partnership with Sports Illustrated Tickets

APP

Global fan-first ticketing marketplace joins forces with the APP for highly innovative multi-platform partnership; SI Tickets named Official Ticketing Partner of the APP; New ‘Box Office’ event management platform and primary blockchain NFT ticketing solution transforms fans’ tickets into engaging content, exclusive offers, rewards, and more; SI Tickets to host prominent on-site marketing activations at APP Tour events in 2023 The Association of Pickleball Professionals (APP) announced today a highly-innovative strategic, multi-platform partnership with SI Tickets, the fan-first ticketing site from Sports Illustrated, which will now serve as the Official Ticketing Provider of the APP and the official home of primary ticket sales for all 2023 APP Tour events, starting with the 2023 APP Newport Beach Open. APP Tour tickets will be available through Box Office by Sports Illustrated Tickets, an innovative event management platform and primary ticketing solution built in partnership with web3 leader ConsenSys and powered by Polygon’s blockchain technology. Launched earlier this month, Box Office is the first global platform to combine a complete NFT ticket solution for events of any size with visibility and adjacency to traditional, non-NFT tickets alongside the biggest in sports, concert and theater on the SI Tickets marketplace. Box Office’s all-new Super Ticket™, a collaboration between SI Tickets and ConsenSys, is an NFT ticket that empowers the APP to remain connected to its fans like never before. Through highlights, collectibles, exclusive offers and more, the Super Ticket™ unlocks engagement opportunities between the APP and its attendees before, during and after events. "Welcoming SI Tickets into the APP family as Official Ticketing and Marketing Partner is truly groundbreaking for our organization, and the sport of pickleball overall," commented Tom Webb, Chief Marketing Officer of the APP. "The Sports Illustrated brand has a storied history and is now building the future of ticketing. This partnership allows the APP to create one-of-a-kind tickets for our events, connect with fans better than ever before, and add value to their event experience." The relationship will kick off at the APP’s crown jewel event, The Boca Raton APP New York City Open, at the USTA Billie Jean King National Tennis Center, May 23 – 28, with a unique on-site marketing activation where players and attendees can create their own commemorative Sports Illustrated digital fan cover to take home and share with family and friends. Tickets to APP Tour events will be available exclusively via SI Tickets starting with the APP Newport Beach Open, held June 28 – July 3. “SI Tickets is proud to team up with The Association of Pickleball Professionals to serve as its Official Ticketing Partner for its 2023 Tour events,” said David Lane, CEO, SI Tickets. “The explosive growth in popularity and participation of pickleball over the last two plus years has been truly remarkable, and we look forward to teaming up with the APP as an anchor partner for our all-new Box Office primary NFT ticketing platform. We’re excited to build on this groundswell of enthusiasm, while delivering incremental value to all APP Tour events, its players, and current and new fans through authentic engagement experiences that only SI Tickets can deliver.” To stay updated on the APP, visit apptour.org and follow us on Instagram, Twitter, TikTok, Facebook and LinkedIn. To learn more about SI Ticket, visit SITickets.com. About SI Tickets First launched in June 2021, SI Tickets by Sports Illustrated puts the fan experience first. In addition to charging zero ($0) transaction fees on any purchase, SI Tickets also guarantees a 100-percent refund if an event is canceled for any reason. The marketplace has over $2.5 billion of inventory and more than 50 million tickets to over 250,000 sports, concerts and theater productions. SI Tickets operates Box Office, an innovative, self-service event management and blockchain-backed primary ticketing solution. Box Office is the first global platform to combine a complete NFT ticket solution for events of any size with visibility and adjacency to traditional, non-NFT tickets alongside the aforementioned SI Tickets marketplace. For more information, visit www.sitickets.com, or download the app on iOS and Android. About the APP Founded in 2019, the Association of Pickleball Professionals (APP) elevates the sport of pickleball by providing elite platforms for the best players in the world, right through to the millions of people picking up a paddle for the first time. Serving professional pickleball players, senior professionals, amateurs and recreational players in the fastest growing sport in the USA, the APP is the first and only tour officially sanctioned by USA Pickleball. The 2023 APP Tour slate has 16 tournament stops planned, in addition to International and Collegiate Series events. The APP also prides itself on developing the next generation of champions through its Next Gen Series and other youth initiatives. Follow the APP via APPTour.org, on Instagram, Twitter, Facebook, LinkedIn and YouTube. Contact Details The APP Daniel Sagerman +1 847-800-8182 dsagerman@theapp.global SI Tickets Matt Ciesluk +1 704-258-3896 matt.ciesluk@sitickets.com Company Website https://apptour.org/

May 18, 2023 08:30 AM Eastern Daylight Time

Browns Cornerback Denzel Ward To Host Free Youth Football Camp

Full Scope PR

WHO: Cleveland Browns Pro Bowl Cornerback and 2021 Walter Payton Man of the Year Nominee, Denzel Ward, and his MTKYN Foundation WHAT: Denzel Ward Elite Skills Camp 2023 Ward and his MTKYN Foundation are excited to host their third annual youth football camp. The event will be held at Bedford High School and is totally free of charge for 300 kids in the Greater Cleveland area. The camp is highly anticipated, and all spots were filled within hours. “To be able to play in the city that I grew up in is everything to me. It wasn’t too long ago that I was one of those kids, and I want them to be able to have fun and learn some of the drills that I use in my workouts. I want them to know anything is possible if they work hard and believe in themselves,” said Ward. “My dad was a part of the Bedford School District for many years before he passed in 2016, so bringing the camp to Bedford High School is really special to my family and I,” he added. Not only will Ward be helping to coach the kids through various drills and provide shirts and giveaways for each camper, but the MTKYN Foundation will also be educating both the children and their families on various aspects of Heart Health – which is the mission of their foundation. MTKYN will provide CPR/AED demonstrations and information. WHEN/ WHERE: Wednesday, May 24, 2023 from 7-9pm (registration begins at 6pm) Bedford High School 481 Northfield Rd Bedford, OH 44146 *Denzel will speak briefly to the media near the entrance to the football field around 7:30-8pm after he greets the campers and spends some time with the kids. For media inquiries or more information on MTKYN: Sarah Edenfield 440-476-6330 / info@mtkyn.org About Make Them Know Your Name Make Them Know Your Name (MTKYN) is a heart health foundation propelled by individuals and organizations willing to take action to positively impact the heart disease epidemic. Denzel Ward and his family experienced first-hand the unexpected loss of their patriarch, Paul G. Ward Jr., to cardiac arrest while he participated in a spin class. He was 46 years old. His premature death left behind a purpose and a legacy to carry on. MTKYN has a mission to spread resources, education, and awareness for heart health and CPR/AED training within the Cleveland community and beyond. Visit MTKYN.org for more details. Contact Details Alessandra Chisolm alessandra@fullscopepr.com

May 18, 2023 07:00 AM Eastern Daylight Time

SONGTRADR SOLIDIFIES POSITION AS GLOBAL MUSIC LEADER WITH TIKTOK COMMERCIAL MUSIC LIBRARY PARTNERSHIP

Songtradr

Today Songtradr announces its Commercial Music Library partnership with TikTok, the world’s leading destination for short-form mobile video. As a certified Subscription Sound Partner helping brands build comprehensive strategies for advertising on TikTok, the arrangement to supply music for TikTok’s Commercial Music Library reinforces Songtradr’s position as the global leader in music solutions for business. The TikTok Commercial Music Library enables businesses, organizations, and creators access to pre-licensed, rights-safe music for both organic content and paid advertising. The Library spans genres, regions and styles with songs sourced from independent and emerging artists as well as top-tier music houses, allowing brands to enrich their storytelling and engage audiences in new and inspiring ways. For brands who prefer to create their own music for TikTok, Songtradr’s music agency MassiveMusic is also a badged Custom Sound Partner, streamlining the process of planning, creating, and driving a brand’s total sonic strategy for digital platforms. This makes Songtradr the only TikTok Marketing Partner to offer an end-to-end suite of music services covering every music need – from commercial music licensing, custom composition and sonic branding, to creative activation and music supervision. With teams in 16 countries, Songtradr has helped brands like Fenty Beauty, Kate Spade, L'Oréal, Chevrolet, and Motorola create unforgettable campaigns that have generated billions of views. This new expansion of the Songtradr-Tiktok partnership will help unlock the breadth of Songtradr’s services for even more businesses. For more information about Songtradr’s products and services, visit songtradr.com/landing/tiktok-sound-partner. ABOUT SONGTRADR: Songtradr is the world's largest full-stack B2B music platform helping brands, content creators, and digital platforms find their voice and connect with audiences through music. Whether with a classic song or a trending tune, a global music strategy or a sonic identity, Songtradr helps translate ideas into powerful, ROI-driven solutions that always hit the right note. The company’s fully integrated suite of products and solutions simplifies the process of finding, licensing and managing music across all formats. The result reduces cost and complexity, increases consistency and compliance, and elevates the full potential of music catalogs for users and rights holders alike. Contact Details Jive PR + Digital Lauren Arnold lauren@jiveprdigital.com Company Website https://www.songtradr.com/

May 17, 2023 02:39 PM Pacific Daylight Time

Tervis Named Official Partner and Exclusive Water Bottle of the APP

APP

The APP’s partner portfolio continues to expand with the addition of Tervis, the American-owned-and-operated company, renowned for the durable construction of its drinkware, becoming Official Partner and Exclusive Water Bottle of the APP The Association of Pickleball Professionals (APP) announced today its partnership with Tervis as the Official and Exclusive Water Bottle of the APP. Founded in 1946, Tervis is known for its diverse portfolio of customizable, reusable drinkware products. As part of Tervis’ sponsorship of the APP, the brand will present the top 50 APP pros with personalized water bottles, and APP-branded Tervis products will be available for purchase at all APP Tour events this year. The Tervis brand will immerse itself with in-venue branding and visibility, including signage, social media promotion, and inclusion in APP Tour broadcast productions – spanning coverage on CBS Sports Network and ESPN2 as well as livestream coverage on APPTV and ESPN+. "We’re thrilled to welcome Tervis to the APP Family,” commented Ryan McSpadden, EVP of Strategic Partnerships at the APP. “As a family-owned and operated American company, focused on quality and creativity, the Tervis brand is a perfect fit for the APP and the pickleball community. We look forward to bringing these incredible products into the hands of pickleball fans worldwide.” Tervis President & CEO Rogan Donelly, third-generation leader of the iconic, family-owned drinkware company, noted, “We are excited and proud to officially partner with the APP to promote pickleball, the fastest-growing sport in the country, and we look forward to being a part of the sport’s evolution in the coming years.” To stay updated on the APP, visit apptour.org, and follow us on Instagram, Twitter, TikTok, and Facebook and LinkedIn. To learn more about Tervis, visit tervis.com. About Tervis Tervis is a third-generation family-owned and operated business founded in 1946 and renowned for the durable construction of its drinkware, the timelessness of its decorations & designs, and the insulation qualities which have stood the test of time. Tervis is recognized in the industry for its lifetime guarantee on their Classic drinkware portfolio. Tervis headquarters are located at 201 Triple Diamond Blvd., North Venice, Florida 34275. For more information, please visit tervis.com. About the APP Founded in 2019, the Association of Pickleball Professionals (APP) elevates the sport of pickleball by providing elite platforms for the best players in the world, right through to the millions of people picking up a paddle for the first time. Serving professional pickleball players, senior professionals, amateurs and recreational players in the fastest growing sport in the USA, the APP is the first and only tour officially sanctioned by USA Pickleball. The 2023 APP Tour slate has 16 tournament stops planned, in addition to International and Collegiate Series events. The APP also prides itself on developing the next generation of champions through its Next Gen Series and other youth initiatives. Follow the APP via APPTour.org, on Instagram, Twitter, Facebook, LinkedIn and YouTube. Contact Details The APP Daniel Sagerman +1 847-800-8182 dsagerman@theapp.global Company Website https://apptour.org/

May 17, 2023 09:00 AM Eastern Daylight Time

MAJOR LEAGUE SOCCER JOINS FORCES WITH THE GAME DAY TO PUBLISH SPORTS BETTING COVERAGE TO NEW BETTING HUB ON MLSSOCCER.COM

The Game Day

Major League Soccer (MLS) today announced that The Game Day, a leading sports betting entertainment website, will provide fans with expert tips on MLS bets and match preview highlights each week on the new Betting Hub on MLSsoccer.com. “At a time of rapid growth in the popularity of sports betting, we are excited to align with The Game Day to provide fans with key data, strategies and tips to encourage informed and responsible betting decisions,” said Chris Schlosser, MLS Senior Vice President, Emerging Ventures. Content from The Game Day will be published throughout the rest of the 2023 MLS season. As a trusted source of sports betting information and entertainment for fans across the U.S., The Game Day provides readers with in-depth analysis, betting tips and exclusive promotions for a wide range of sports. “We’re thrilled to partner with Major League Soccer and to provide accurate and reliable information that will help further educate soccer fans about responsible betting,” said Steve Carey, COO, The Game Day. “Our team of experts has a deep understanding of the sports betting industry, and we’re excited to share our knowledge with MLS fans to provide a fun and safe environment to bet.” This announcement arrives during a period of tremendous momentum behind the sport of soccer in North America, as Major League Soccer’s 28th season is underway, the highly anticipated 2023 Leagues Cup will take place from July 21 to August 19 and as the 2026 World Cup hosted by the U.S., Canada and Mexico approaches. ABOUT THE GAME DAY The Game Day is a leading sports betting and entertainment website that provides fans with in-depth analysis, betting tips, and exclusive promotions for a wide range of sports. The site's team of experts has a deep understanding of the sports betting industry and is dedicated to providing readers with accurate and trustworthy information about sports betting. ABOUT MAJOR LEAGUE SOCCER Headquartered in New York City, Major League Soccer — celebrating its 28th season in 2023 — features 29 clubs throughout the United States and Canada, including 2023 expansion team St. Louis CITY SC. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com. MLS Season Pass will feature the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app. Contact Details The Game Day Lauren Polkey +356 9916 0849 laurenpolkey@thegameday.com Major League Soccer Peter O’Brien Peter.OBrien@MLSsoccer.com Company Website https://thegameday.com/

May 17, 2023 09:00 AM Eastern Daylight Time

More Than Just a Room: How Airbnb Can Help You Travel Like a Local -- on a Budget

YourUpdateTV

Want to travel like a local, but on a budget? Airbnb is a great option for those looking to experience a destination authentically without breaking the bank. Recently, Airbnb Superhosts, Rhonda Voo and Eric Alan conducted a satellite media tour to talk about their experience being Airbnb hosts and how it helped them connect with people and have authentic experiences. A video accompanying this announcement is available at: https://youtu.be/6OnoHquTFMg In the current economic environment, people want to travel affordably. And after years of being isolated during the pandemic, they're looking for ways to connect with people and have authentic experiences. With the pandemic finally over, this summer is anticipated to be the biggest travel season of all time. Airbnb is expecting a record 300 million people to travel and host on Airbnb this year. To prepare, Airbnb is making the most extensive set of improvements to the platform ever, starting with the introduction of Airbnb Rooms, an all-new take on the original Airbnb. They’re also launching over 50 new features and upgrades that address top feedback from our guests and Hosts across the end-to-end Airbnb experience. Introducing Airbnb Rooms Airbnb began as a way to stay in a room in someone else’s home. This original idea of sharing a home offers two unique benefits. First, it’s more affordable for guests. More than 80% of private rooms are under $100/night, with an average rate of $67/night. Second, staying with a Host is a great way to meet someone new and experience the city like a local. In the current economic environment, people want to travel affordably. And after years of being isolated during the pandemic, they're looking for ways to connect with people and have authentic experiences. Now is the perfect time to stay in a room in someone else’s home. But for even more people to try it, they have to feel comfortable staying with a Host. Airbnb Rooms, an all-new take on the original Airbnb. Guests have told us that they want to know more about who they're staying with. Every Airbnb Room features a Host Passport, which helps guests get to know their Host before booking their stay. Airbnb has also created a Rooms category with over 1 million listings, redesigned filters and added new privacy features. 50+ new features and upgrades based on Hosts and Guests feedback: In preparation for an anticipated record-setting travel season, Airbnb is improving nearly every aspect of their service, here are some of the upgrades: Host Passport - Exclusive to Airbnb Rooms, the Host Passport helps you get to know your Host before booking your stay. Simply tap the Host Passport to view a larger photo and details Hosts have shared about themselves, including where they went to school, what they do for work, a fun fact about themselves, the amount of social interaction during the stay, and much more. Airbnb Rooms category - Airbnb Rooms are easy to discover, with a new category featuring a curated set of 1 million private bedrooms. Each listing includes access to shared spaces, such as the kitchen, living room, and backyard. Redesigned filters - Redesigned the “type of place” filter to make it easy to switch between Airbnb Rooms, entire homes, or all types of places. It’s simple to view the average price for each type of place with an enhanced price filter that updates based on your choice. New privacy features - Privacy is important. All Airbnb Rooms will clearly indicate if the bedroom door has a lock. The listing page also shows whether the bathrooms are shared or private, and whether people other than the Host will be in the home during your stay. To improve our service, Airbnb took a design-driven approach. They started by storyboarding the guest and Host journey - from sign up to checking out and created a blueprint of the experience - every screen, every policy, and every interaction with customer support mapped out. Then, analyzed millions of customer service tickets and mapped them across the journey. They also reviewed thousands of social media posts and spoke with hundreds of thousands of guests and Hosts about how to improve Airbnb. To find out more about the Airbnb 2023 Summer Release and how to become a host, visit Airbnb. About Rhonda and Erica Rhonda Voo and Eric Alan are superhosts of a private room in their stunning home in LA. Rhonda and Eric are both creatives at heart, pursuing careers in art and advertising – over the years they transformed their modest home into what is now an architecturally significant landmark in LA. After raising their three daughters, they noticed there was plenty of extra room around the house and decided to open their home to guests on Airbnb. Their experience continues to be rewarding — both financially and personally, making meaningful connections with visitors from around the globe. About Airbnb Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home and has since grown to 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer one-of-a-kind stays and unique Experiences that make it possible for guests to experience the world in a more authentic, connected way. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 16, 2023 03:00 PM Eastern Daylight Time

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News Release

NorthStar Gaming CEO reveals unique approach to Canadian iGaming and marketing

NorthStar Gaming

NorthStar Gaming co-founder and CEO Michael Moskowitz joins Natalie Stoberman from the Proactive studio to share how the company incorporates content directly into its gaming experience to provide players with insights and analysis that tie back to their betting. Moskowitz says the recent acquisition of Slapshot Media allows NorthStar to expand outside of Ontario and into the rest of Canada while it continues to build its brand, gain player access, and transition to regulated markets once those jurisdictions become regulated. NorthStar owns and operates NorthStar Bets, a made-in-Ontario casino and sportsbook gaming platform that provides players with a uniquely local, premier user experience. The NorthStar Bets sportsbook provides real-time news, stats, analysis and scores directly in the betting environment along with the most popular online casino games. Contact Details Proactive Investors +1 604-688-8158 na-editorial@proactiveinvestors.com

May 16, 2023 01:24 PM Eastern Daylight Time

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The Publisher Desk and Intermarkets Launch Ringside Intel, the News Leader in Sports Entertainment and Combat Sports

The Publisher Desk

The Publisher Desk and Intermarkets, two leading integrated audience development and growth partners for digital publishers, today launched Ringside Intel, a news and information site for sports entertainment, mixed martial arts, professional wrestling, and combat sports. Ringside Intel brings together some of the top sources for sporting news and analysis – Wrestle Newz, MMA Frenzy, Fightline, and Caged Insider – under a single banner and backed by one of the most experienced teams to cover the WWE, UFC, AEW, Bellator, and more. “As the recent acquisition of WWE by Endeavor has shown, multiple fan bases continue to converge,” said Jeff Misenti, co-founder of The Publisher Desk. “By combining some of the most respected brands into one environment, Ringside Intel becomes the go-to destination for information, news, and exclusive content for any sport in the ring.” Ringside Intel is targeted at the estimated 1.2 billion fans worldwide of WWE, TNA, and AEW, along with another 700 million fans of UFC, Bellator, and other MMA promotions. While the popularity of pay-per-view events provides a thriving place in the market, most of the audience consumes combat content online. For example, according to data from the WWE, the company alone garnered more than 7.5 billion digital and social media views in January and February of this year, up 15% from the same time frame a year ago. The recent WrestleMania 39 had more than 500 million views and 11 million hours of video consumed over the two days of the event, a 42% increase over last year. The Publisher Desk partnered with Intermarkets to add Ringside Intel to its growing portfolio of sports, entertainment, and information sites, including the company’s flagship site, Sportsnaut, the most powerful name in sports news and information. “The Publisher Desk is a top-notch partner for our mission to give combat sports and sports entertainment fans the quality content they’ve come to expect from our brands,” said Intermarkets CEO and Founder Kevin Lucido. “This opportunity fits with Intermarkets’ strategy of expanding our businesses and harnesses The Publisher Desk’s marketplace power in generating expanded growth opportunities. Backed by the combined weight of Intermarkets and The Publisher Desk, these greater joint opportunities will grow Ringside Intel as fans’ destination for all things that punch, grapple, sweat, and bleed.” This launch comes a month after The Publisher Desk acquired Forever Blueshirts, the leading source of information about the New York Rangers, and six months after Intermarkets added Bounding Into Sports, a spin-off of the popular entertainment site Bounding Into Comics, which brings Bounding's signature brand of unmatched insights and in-depth coverage to the world of sports. Ringside Intel is not affiliated with the WWE, UFC, or any other professional sports and entertainment promotions. About The Publisher Desk The Publisher Desk, based in New York with offices in London and South Florida, is a fully integrated audience development and content monetization partner to digital publishers, in addition to publishing several owned and operated sites. The company, founded in 2014, helps websites increase advertising revenues and reduce operational costs. Our team provides the proper resources, direction, operations, technology, and support for digital business, empowering sports, lifestyle & business media brands to connect with their audience and value-aligned advertisers. About Intermarkets, Inc. Founded in 1997, Intermarkets is a privately-owned company based in Virginia focused on helping digital publishing brands be successful through audience growth and monetization strategies. As one of the longest operating firms in its space, Intermarkets’ commitment to the free sharing of news and information is demonstrated through decades of working for publishers to ensure they generate the revenue they need to fund and sustain their content operations. Over the years, Intermarkets led the industry by creating new tactics, strategies, ad formats, and more. Unlike other companies, Intermarkets is privately funded, intentionally small, and prioritizes the human expertise it takes to harness tech. About Sportsnaut Sportsnaut is the most powerful name in sports. Since launch in 2014, Sportsnaut has been dedicated to covering the big and little stories in sports without an agenda. The company, and its publishing partners, provide news, opinion, rumors, and statistics for fans of the NFL, NCAA Football, NBA, NHL, Golf, NCAA Basketball, MLB, and more. Contact Details For The Publisher Desk press@publisherdesk.com For Intermarkets sschatz@intermarkets.net Company Website https://www.publisherdesk.com/

May 16, 2023 09:00 AM Eastern Daylight Time

News Release

Cinedigm launches Entrepreneur TV as latest channel on growing streaming platform

Cinedigm Corp

Cinedigm president and chief strategy officer Erick Opeka joins Natalie Stoberman from the Proactive studios to share the launch of Entrepreneur TV as the newest channel on its streaming platform. Opeka says the new channel will utilize Cinedigm's industry-leading Matchpoint technology platform to power the service, making Entrepreneur another great brand to leverage the Matchpoint platform on a SaaS basis. He adds that this addition to their streaming library aims to cater to the growing demand for entrepreneurial-oriented programming, inspired by popular shows like Shark Tank. Contact Details Proactive Investors +1 347-449-0879 na-editorial@proactiveinvestors.com

May 15, 2023 11:43 AM Eastern Daylight Time

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