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New DynAdmic innovation deeply fuses Connected TV with connected audiences for first time

DynAdmic

The proportion of households severing their connections to traditional cable is forecast to increase by 44% in the next three years. Consumer adoption has been fast, and the amount of time people are spending on connected devices increases daily. Whilst many marketers know there is a power in the incremental reach created by increasing ad exposure during influential times of the day on CTV, the contextual abilities to target people accurately has been escaping them. Until now. The team, at global media leader, DynAdmic have launched a new contextualization technology that is dedicated to dramatically transforming audience analysis and insight for advertisers and solving this problem. DynAdmic’s revolutionary approach semantically analyses and categorizes CTV inventory for the first time ever. This process allows them to enrich the context of the content with information based on the application itself (themes, audiences, publishers) as well with the specific program or series being viewed at the time. This powerful innovative approach is executed by leveraging a specialist semantic categorization method based on Named Entities Recognition (NER). With the NER process DynAdmic are currently rolling out they are analyzing approximately 100 million unique ad placements per day of which one third are from CTV. This analysis has allowed their team to refine the semantic categorization of the entire CTV inventory by more than 50%. “At DynAdmic we have seen how CTV has improved the customer experience. We want to ensure we are doing the same for the marketers and their ad spend” says founder and CTO, Bruno Champion “ Our experience shows that if we can connect our clients’ brands with the consumer accurately, and with relevance, on the CTV channels they earn more of each viewers time and in return increase their ROI.” The new intelligent systems from DynAdmic leverage the power of semantic algorithms and analytics to disrupt the existing approach and whilst most advertisers still find online video inventory vague, this new arrival in the market is revolutionizing targeting precision based on linguistic programming. “Our technology is the first to market and is addressing a market-wide problem by bringing contextualization technology to CTV for the first time. We are offering our clients specific KPI measurability and targeting, and a far better user experience for their consumers given the context is accurate and relevant to their personal viewing behaviour. This is a groundbreaking shift, and we couldn’t be more excited to roll it out” closed Champion. Find out more at http://www.DynAdmic.com or contact: lara@DynAdmic.com About DynAdmic DynAdmic curates digital video advertising inventory from the world’s leading websites by utilizing smart semantic targeting and activating brand safety and fraud security, while focusing on campaign performance metrics. They connect world-class advertisers with qualified audiences across Youtube, apps and the largest publishers reaching more than 450MM viewers globally and targeting viewers in real-time based on what they are about to watch by using their proprietary AI audio recognition technology. Their exclusive demand platform scans 20,000 pages per minute and scores every page according to brand safety, contextual relevance and qualified audience parameters. By leveraging a superior and owned code, the DynAdmic team can identify and target viewers’ real-time interest and prospective consumers from their audience catalogue in 60 languages across the world with a fraud rate of less than 1% according to Moat. DynAdmic is the only certified Google partner that connects the online with offline world with TV Sync, and has a 96% context relevance score as well as third-party verification from IAS. DynAdmic partners with the leading brands, agencies and publishers and is comprised of 130 people in 7 countries. www.us.dynadmic.com Contact Details DynAdmic Corp. Lara Krumholz +55 11 94135-2008 lara@dynadmic.com Dynadmic Corp. Lara Krumholz +13477467971 Company Website http://us.dynadmic.com/

June 15, 2021 08:15 AM Eastern Daylight Time

Sophisticated Compensation Enhancements Added to SullivanCotter’s Innovative Provider Performance Management Technology™ Platform

SullivanCotter

SullivanCotter, the nation’s leading independent consulting firm in the assessment and development of total rewards programs, workforce solutions, and technology and data products for the health care industry and not-for-profit sector, announces the addition of highly-anticipated new compensation automation enhancements to its growing Provider Performance Management Technology ™ (PPMT) platform. PPMT™ is an industry-first, cloud-based product that engages clinicians through transparent performance-based compensation administration, contract management, and analytical and reporting capabilities. With the new Clinician Pay feature, PPMT™ now enables users to streamline the compensation management process by automating clinical draw calculations and payments based on current performance and organization-defined criteria. It offers flexible and sophisticated rules for the draw calculations that are easily maintained by key administrative stakeholders and can be managed throughout the year. “Determining clinician draw for the upcoming year is a significant and burdensome time investment for compensation program administrators. Most often, these calculations are done manually via spreadsheets – which can greatly increase the risk of error. Using PPMT™, organizations can now automate the production of accurate and reliable draw and other pay calculations within one system”, said Shelly Slowiak, Director, Product Support, PPMT™, SullivanCotter. New split role compensation automation eliminates the need to manually determine clinical and non-clinical pay components by providing visibility into performance and compensation for different roles while also allowing administrators to view aggregate compensation for each individual clinician. “In order to provide the best care for patients, a growing number of physicians are specializing in multiple service areas with varying compensation arrangements. This often requires greater attention and additional analysis from an already overextended compensation team. PPMT™ can ease the administrative burden by effectively automating and providing consistent compensation calculations for each service area”, said David Schwietz, Chief Information Officer, SullivanCotter. Designed to address a spectrum of physician, leadership and other key stakeholder needs, PPMT™ combines years of health care compensation insight and expertise with an intuitive and automated technology platform to help drive provider performance and support the transition from volume- to value-based care. For more information on these enhancements or our entire suite of Provider Performance Management Technology™, visit www.sullivancotter.com/PPMT or contact us at 888.739.7039. About SullivanCotter SullivanCotter partners with health care and other not-for-profit organizations to understand what drives performance and improve outcomes through the development and implementation of integrated workforce strategies. Using our time-tested methodologies and industry-leading research and information, we provide data-driven insights, expertise, data and technology products to help organizations align business strategy and performance objectives – enabling our clients to deliver on their mission, vision and values. Contact Details Becky Lorentz +1 314-414-3719 beckylorentz@sullivancotter.com Company Website https://sullivancotter.com

June 15, 2021 07:00 AM Central Daylight Time

Secta Finance innovates the £10b private school fees model, making affordable finance options for parents

Stockwood Strategy

Fintech business Secta Finance has launched today to transform how private school fees are paid. Families are spending circa £10b every year to pay school fees for over 620,000 children and over the years there has been no innovation on the termly bill payments. Secta Finance has set out to change this and become an enabler for many more families considering private schooling but feel it is currently unaffordable. In collaboration with a number of financial institutions, Secta Finance has created a range of flexible and highly competitive finance plans that enable parents (and would-be parents) to spread the cost of private school fees over many years in a simple affordable way. The Secta Flexiplan enables parents to use the equity in their home to secure a facility that allows parents to draw funds flexibly within the first 5 years. Parents only pay interest on the amount they actually drawdown. If they don’t need to draw funds there is no cost. Parents can decide how much they draw; their monthly repayment amounts (subject to a minimum) and the term they repay over (up to 30 years). Also, there are no early repayment fees if they choose to repay in full. Below is an example* of how a Secta Flexiplan could be used to finance 5 years of private education. This example is based on one child, annual school fees of £15,000 per year and with the Secta Flexiplan being repaid over a period of 10 or 20 years. However, the amount borrowed, the term over which it is repaid and the monthly repayments can be adjusted to suit individual circumstances and preferences. Secta Finance has made it quick and simple for parents to get indicative quotes from their online platform. Thereafter they can engage with a qualified advisor to discuss their options and tailor a plan to suit their needs. Joe Hill, founder and CEO of Secta Finance commented: “How parents pay for private school fees is no longer fit for purpose. They are still paying large lump sums, sometimes, with expensive and inflexible means using credit cards or unsecured loans, that simply is not sustainable. Secta has set out to challenge this approach with a fresh lens and a clear pathway for parents to handle this significant expense. We want to create manageable and affordable finance solutions for school fees, much like the financial products people consider when buying a house or a car.” Contrary to popular belief, private education is not confined to the wealthy, but many middle class parents place a very high value on it and want to provide the benefits of a private education for their children. However, the costs can be prohibitive, especially for families with more than one child. Annual average school fees are in excess of £15,000 for day schools and in excess of £30,000 for boarding schools. Factoring in additional costs, a private education can cost an average of £325,600 per child for day school and £469,700 for boarders starting their schooling in 2019. Unsurprisingly, many parents find this a struggle. Research completed by Killik and Co suggests that private day school fees have increased by 403% since 1990. “Many parents make significant sacrifices to give their children a private school education. But it doesn’t have to be that way. It makes sense to have a solution whereby parents can spread the cost over a longer period of time if they wish (up to 30 years), to reduce the strain on their finances, but still be able to give their children a private education,” added Joe Hill. There are more than 2,500 independent schools in the UK catering for approximately 620,000 pupils. This represents about 7% of all UK school children and 18% of pupils over aged 16 years and older. The estimated school fee market value is approximately £11 billion. Secta Finance is working closely with schools who are keen to offer meaningful finance options for their parents. The company is also collaborating with independent financial advisors who are seeking flexible, efficient options for their clients. Parents are also directly engaging with the online platform to find out more about the options available to them. Looking ahead Joe Hill added: “We are creating opportunities for parents, for schools and for children. By offering finance solutions which are affordable, simple to understand, we will create a sustainable path for better outcomes. Our strategic aim is to expand the opportunity of private education to many more families and enable a sustainable relationship for parents and schools through the products that we offer”. ENDS *This is an indicative quote and does not constitute an offer or advice. Interest rate and solution terms will depend on your circumstances and the amount of the loan. Before you make a loan application, we will carry out a full review to establish your needs and preferences and if you meet the criteria, we will give advice and make a recommendation to you. All loans are subject to status. Please note that our product calculators show an indicative rate only and may not be suitable for you. Your home may be repossessed if you do not keep up with your repayments. About Secta Finance Our mission is to relieve the pressure of private school fees by providing innovative, affordable finance solutions to parents. In doing so, we bring the outstanding benefits of private education within the reach of many more families, everywhere. Secta Finance Limited is authorised and regulated by the Financial Conduct Authority. Contact Details Secta Finance Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.sectafinance.co.uk/

June 15, 2021 04:30 AM Eastern Daylight Time

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Cognyte to Announce First Quarter Financial Results on June 22, 2021

Cognyte Software

Cognyte Software Ltd. (NASDAQ: CGNT) will conduct a conference call on Tuesday, June 22, 2021 at 8:30am ET to review its first quarter financial results for the period ending April 30, 2021. An earnings press release will be issued prior to the conference call. A real-time webcast of the conference call with presentation slides will be available in the Investor Relations section of Cognyte’s website. The conference call can also be accessed live via telephone at (800) 708-4540 (United States and Canada) and (847) 619-6397 (International). The passcode is 50181080. Please dial in 5-10 minutes prior to the scheduled start time. About Cognyte Software Cognyte Software Ltd. (formerly a Verint Systems Inc. company) is a global leader in security analytics software that empowers governments and enterprises with Actionable Intelligence for a Safer World™. Our open software fuses, analyzes, and visualizes disparate data sets at scale to help security organizations find the needles in the haystacks. Over 1,000 government and enterprise customers in more than 100 countries rely on Cognyte’s solutions to accelerate security investigations and connect the dots to successfully identify, neutralize, and prevent threats to national security, business continuity, and cyber security. Learn more about how we empower our customers to create a safer world with Actionable Intelligence® at www.cognyte.com. COGNYTE, ACTIONABLE INTELLIGENCE, and ACTIONABLE INTELLIGENCE FOR A SAFER WORLD are trademarks of Cognyte Software or its subsidiaries. Cognyte Software and other parties may also have trademark rights in other terms used herein. Contact Details Media Relations - Cognyte Software Amit Daniel amit.daniel@cognyte.com Investor Relations - Cognyte Software Matthew Frankel, CFA IR@cognyte.com Company Website https://www.cognyte.com/

June 14, 2021 08:30 AM Eastern Daylight Time

The Impact of Hearing Loss and What You Can Do About It

YourUpdateTV

Hearing loss has been shown to affect nearly every dimension of human life, including physical, emotional and mental health. Recently, World Champion and Olympic Kayaker, Eric Jackson, participated in a nationwide satellite media tour to discuss his own battle with hearing loss and the importance of getting your hearing tested. A video accompanying this announcement is available at: https://youtu.be/0Ewdu9hNHF8 Hearing loss is the most common neurologic disorder in the world, affecting around 460 million people. According to the National Institutes of Health, about 37.5 million adults report some trouble hearing. Experts note that hearing loss is an undertreated condition, with an estimated 28.8 million U.S. adults with mild to severe hearing loss could serve to benefit from hearing aids. Untreated hearing loss brings higher risk of dementia, depression, memory loss, injury, and cognitive decline. There are several reasons for delay in addressing hearing loss, including recognizing and accepting that one may have hearing loss, having access to Hearing Care Professionals, and misperceptions associated with hearing aids. For Eric Jackson, hearing loss has been a lifelong battle. In 1966 at the age of two, Eric contracted Scarlet fever which caused him to completely lose his hearing in both ears. Eric is now 57 and his hearing has been partially restored over time; however, he still lives with severe hearing loss today and relies on hearing aids like ReSound ONE as necessary tools to help him communicate. All of ReSound’s hearing aids are designed with the person in mind, and is made to be discreet, comfortable, durable and functional. Hearing quality is the foundation for ReSound hearing aids, providing unmatched hearing quality, emulating the way humans hear sound. For more information, visit resound.com/online-hearing-test About Eric Jackson: Eric Jackson is a four-time world champion and an Olympian who has dominated the whitewater kayaking scene for the past three decades. Eric has received numerous accolades for kayaking, including two Everest Awards and the World Paddle Lifetime Achievement Award. He is also an entrepreneur, motivational speaker and hosts his own popular videos on YouTube. In 1966 at the age of two, Eric contracted scarlet fever which caused him to completely lose his hearing in both ears. Eric is now 54 and his hearing has been partially restored over time; however, he still lives with severe hearing loss today and relies on hearing aids and lipreading as tools to help him communicate. Eric has never let hearing loss stop him from enjoying life and pursuing his ambitions. Today, Eric spends his free time helping others achieve their goals, coaching the winners of almost every gold medal winner in freestyle kayaking over the past 15 years, including his two children. Eric’s son, 27-year-old Dane, a world champion kayaker himself, also lives with severe hearing loss which he has had since birth About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 11, 2021 03:00 PM Eastern Daylight Time

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Comodo Announces Leadership Changes to Accelerate Growth

Comodo

Comodo Security Solutions, Inc announces the appointment of Ken Levine as its new Chief Executive Officer and Dave Karp, Chief Strategy Officer, to its senior management team to fast-track the company's continued growth. In 2018 Comodo recognized the importance of endpoint protection as a means to address the onslaught of new attacks. The company developed an array of products that work together to prevent attacks from propagating throughout a network. What's more, the company also created the means to orchestrate them from a cloud-hosted, unified management console. The technology suite delivers full security lifecycle capability, including detection, prevention, and managed services allowing a seamless layer of security across endpoints, servers, and the cloud. Comodo Advanced Endpoint Protection (AEP) is a formidable collection of multiple security technologies wrapped in an easy-to-deploy and managed package. AEP unifies zero-day prevention with an integrated endpoint management console and its cloud-based malware analysis platform, Valkyrie, to create a security platform applicable to enterprises of any size. "I'm delighted to welcome the newest members of our leadership team," says Melih Abdulhayoglu, Chairman and Founder of Comodo Security Solutions, Inc. "Over the past 20 years, Comodo has built a plethora of solutions across the cybersecurity technology stack for both consumers and mid-market businesses. In 2018, we embarked on a journey to prevent the execution of unknown files. We launched our Advanced Endpoint Protection product, followed closely by a host of complementary security technologies and our managed detection and response offering. Now is the time to focus on our customer acquisition expansion, and with the combined talent of our new management team members, I am confident we will have a strong growth trajectory." Ken Levine joins Comodo as a fifteen-year cybersecurity industry veteran and brings a wealth of knowledge to Comodo. Ken was CEO of then start-up NitroSecurity, a SIEM platform, before a successful acquisition by McAfee in 2011. After two years at McAfee, Ken became CEO of Digital Guardian. Under his leadership, the organization tripled in size, entered adjacent markets, and became a leader in the DLP and EDR markets. Most recently, Ken was the Chief Executive Officer for microsegmentation company, ShieldX, newly acquired by Fortinet. Ken is the founder of Brookline Venture Partners and a graduate of the University of Pennsylvania's Wharton School of Business. "With Comodo, we quickly saw the opportunity to offer enterprise-scale solutions, consumable and affordable to the mid-market and SMB," says Ken Levine. "Our unique advanced endpoint protection ensures no unknown file can cause harm. Which uniquely positions us to help in the ongoing battle against ransomware, while our world-class Security Operations Center helps augment information technology teams via our Managed Detection and Response service". Joining the leadership team with Ken is Dave Karp. Dave joins as Chief Strategy Officer responsible for developing, sustaining, and leading strategic initiatives and managing the CEO's strategic planning process. Dave has over 20 years of experience in information security and has excelled in diverse roles within sales, product management, marketing, consulting, and managed services. This is Dave's third endeavor with Ken. He is a member of the Forbes Technology Council, a graduate of the University of Oklahoma, and a United States Marine Corps veteran. Comodo is poised to continue disrupting and revolutionizing the security industry. "We are excited to begin the next phase of Comodo, with emphasis on the customer experience and leaning into product-led growth," says Dave Karp. "We are committed to leading the way with a combination of freemium products, such as our Open EDR, Valkyrie threat intelligence, and free access to our endpoint for the consumer. All of this balanced by cloud-delivered security offerings that provide the best technology, managed delivery and at affordable prices - which has been lacking in the security industry". About Comodo We help customers stop breaches with groundbreaking auto containment technology that neutralizes ransomware, malware, and cyber-attacks. Our complete cloud-native framework delivers a zero-trust architecture with active breach protection for the most comprehensive defense against zero-day threats. Comodo's products maximize intelligent sharing between every component of the platform, therefore providing superior security. We are the only company to analyze and provide a trusted verdict for 100% of the files on a network. Comodo leverages innovation to celebrate and support the cybersecurity community by offering the first open-source endpoint detection and response (EDR). We believe that an open-source model using community-powered collaboration will ensure every organization has access to the industry's most sophisticated EDR. Headquartered in Clifton, NJ, Comodo's global development team and threat intelligence laboratories deliver innovative, category-leading security solutions for thousands of companies' endpoints, network boundaries, and internal networks. For more information, visit https://www.comodo.com/ Contact Details Kobi Meir +1 888-551-1531 kobi.benmeir@comodo.com Company Website http://www.comodo.com

June 10, 2021 12:00 PM Eastern Daylight Time

Mónica MacGregor Joins Treliant as Managing Director, Global Financial Crimes Compliance

Treliant

Mónica MacGregor, a senior professional specializing in international financial crimes compliance and global risk management, has joined Treliant as Managing Director in its Global Financial Crimes Compliance service area. She brings over 20 years of experience in the areas of Anti-Money Laundering (AML), sanctions, anti-corruption, international financial crimes investigations, and global risk management. “Mónica brings an unparalleled global perspective to help clients navigate and mitigate the risks of doing business across jurisdictions and industries worldwide,” says Treliant Managing Partner Ross Marrazzo. “Her addition to the firm underscores its commitment to world class financial crimes consulting.” “Companies are challenged to develop and uphold effective, integrated compliance strategies across the world, in areas as diverse as anti-money laundering, sanctions, and anti-corruption,” says Mónica. “I look forward to helping Treliant’s clients succeed in both global compliance and global business.” Mónica has served as both consultant and in-house compliance officer in a variety of capacities, most recently as Managing Director, Global Investigations and Strategic Intelligence, at Berkeley Research Group. Previously, she served as BSA/OFAC Officer at Oriental Bank. During her career, she has managed high-stakes criminal, civil, and internal cross-border investigations, helped clients design and implement compliance programs, and presented findings as an expert in front of U.S. and overseas prosecutorial and investigative bodies, as well as financial regulators and international organizations. Mónica also has extensive experience on the prosecutorial side having assisted the DOJ Asset Forfeiture and Money Laundering Division in the investigation and prosecution of systemic compliance deficiencies at a number of large financial institutions. Treliant is a multi-industry consulting firm that serves organizations around the globe. Our firm serves financial institutions, consumer-oriented businesses, other corporations, and law firms. As a firm of leading professionals from industry and government, we assist our clients in navigating regulatory requirements and on best practices, while meeting strategic and operational objectives. We partner with clients as trusted advisors and via managed services including through secondments, interim resources, and other outsourcing strategies. Our advisory and assurance services and specialized, high-quality business solutions strengthen our clients’ corporate and regulatory compliance programs, risk management, and business performance. We also provide comprehensive support for corporate and regulatory investigations, litigation, and as government agency monitors and independent consultants. We serve companies from Main Street to Wall Street and across the globe. Contact Details Treliant, LLC Melissa Pazornik +1 202-249-7932 mpazornik@treliant.com Company Website https://www.treliant.com

June 10, 2021 08:03 AM Eastern Daylight Time

Pollen VC launches first live lending facility for app and game makers

Pollen VC

Fintech lender Pollen VC, a leading provider of credit facilities to app and game developers, has today expanded the amount developers can borrow to up to 4x their monthly revenues. Pollen VC’s data driven credit models now have a more granular view of how revenue is generated over time, enabling them to expand credit lines based on live performance metrics. Access to additional capital via a transparent revolving credit facility enables developers to supercharge their growth without relying on venture capital or revenue based loans. In contrast to the increasingly ubiquitous revenue-based lending (RBL) approach, Pollen VC provides a flexible line of credit that is based on a live picture of a developers accounts receivable (AR), plus an estimate of the residual value remaining in live user cohorts. The company had previously provided pure AR financing, but with the addition of the ability to borrow against the value of existing users combined into one simple facility, it’s now possible to borrow more via this model than through RBL, and with a much more transparent structure. App and game developers rely on finance to help them market and promote their products whilst they wait to be paid from the Apple App Store or the Google Play Store. With more than $120Bn being spent on apps and games globally, these businesses face cashflow squeezes on a regular basis. Martin Macmillan, CEO & Founder at Pollen VC commented: “Developer revenue isn’t just realised at the point of download, monetization occurs over their consumer’s lifetime usage of the app or game. Our ability to base our lending decisions not just on AR, but also now in a developer's existing user base is unique and will be a game changer for the industry. The amount of available credit is recalculated on a daily basis so as marketing performance improves, so the amount available to borrow will grow.” “The revenue-based lending model works well for industries such as SaaS where stable, predictable revenue streams exist. But, in mobile gaming, users can churn much faster, making the model less applicable for the app and gaming sector generally, and opening up both developers and lenders to additional risk if loans can’t be repaid. Our “AR plus residual cohort” model is our take on the revenue-based lending model, but built from the ground up for our vertical” added Martin Macmillan. At the core of Pollen VC’s vision is improving the financial literacy of developers. All too often developers rely just on equity financing to fuel their growth and don’t consider forms of alternative financing, sometimes needlessly diluting their equity instead of considering more capital efficient funding. Pollen VC has launched a range of resources for the app and game developer community to help them better understand their cash flow, financials and user acquisition metrics. The company’s CFO resources page includes a range of free to access calculators, content and templates to help the gaming and app development ecosystem improve their overall level of financial awareness and make more informed financing decisions. Looking ahead, Martin Macmillan added: “We have worked with hundreds of app and gaming developers since 2014 and the industry has changed radically since the early days. Our new lending approach provides a breath of fresh air to the industry which will enable gaming and app founders to really understand their numbers and enable faster growth and the ability to scale in a capital efficient way. We will provide developers with greater access to capital and financial knowledge to really transform the industry”. Pollen VC provides revolving credit lines to game and app developers to help them scale faster. Their finance works alongside venture capital funding as a non-dilutive complimentary funding source. Application criteria: the business must have one or more live apps on the Apple App Store or Google Play Store, $20,000 - $5,000,000 in monthly revenue and 3 months or more of transaction history in its business bank account. Notes to the editor Customer example - London based mobile game studio grows revenues 35% month-on-month working with Pollen VC Comment piece - The Paradox of Revenue Based Lending Comment piece - What Supercell's $180M credit facility to Metacore signals to the wider mobile gaming ecosystem About Pollen VC Pollen VC provides flexible credit facilities to app and game developers using a data-driven lending model which is designed from the ground up for the app economy. Based in San Francisco and London, we help developers all over the world to take control of their finances and grow their business in a capital efficient way. Our team includes structured credit, capital markets and performance marketing specialists with in-depth knowledge of the mobile app and gaming market and the growth challenges faced. Pollen VC is backed by a group of leading private and institutional fintech investors, and has diverse sources of liquidity spanning private and institutional capital providers in Europe and North America. Contact Details Pollen VC Bilal Mahmoood +44 7714 007257 bilal@pollen.vc Company Website https://pollen.vc

June 10, 2021 05:00 AM Eastern Daylight Time

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Arria NLG and Boost Sport AI to Present at Sports Betting Community Digital North America

Arria NLG

Boost Sport CEO, Mustafa Abdul-Hamid, will address sports betting and the role of professional teams; leveraging artificial intelligence, analytics and data-driven content creation to deliver highly personalized, authentic fan experiences; and maintaining integrity in college sports Arria NLG, having recently announced an alliance with Boost Sport AI (Boost) to power digital storytelling across sports media, sports betting, and e-commerce, today announced that Boost CEO, Mustafa Abdul-Hamid, will speak on two panels at the upcoming SBC Global Digital North America. Abdul-Hamid will join executives from NASCAR, the New York Jets and the NBA to share his view on the new and ever expanding roles of college and professional organizations in sports betting, as well as the evolution of fan engagement. WHO: Mustafa Abdul-Hamid, CEO, Boost Sport AI WHERE: SBC Digital North America WHAT: “Unlocking College Sports: building a college sports betting ecosystem” “The role of sports organizations in the sports betting ecosystem” WHEN: June 9, 2021 The legalization of sports betting has increased demand for data-driven analytics. According to Technavio Research, the global sports betting market is poised to grow by $134.06 billion during 2020-2024, progressing at a CAGR of almost 10% during the forecast period. In addition, with state legislatures grappling on whether or not to allow college sports as events on which their residents can bet, maintaining integrity is of paramount importance. Also of note, is how professional sports organizations are finding their place in the betting ecosystem. Whether through sponsorships, operational partnership deals or ways to increase fan engagement, franchises are integrating into the sports betting world. As a former professional basketball player who starred at UCLA, Abdul-Hamid brings a unique perspective and insights to SBC Digital. The two companies introduced Arria-Boost, a no-code AI platform that allows content creators to build and deploy authentic sports stories with extreme personalization and limitless scale. Through its alliance with Boost, Arria NLG reinforces its position in the sports media and betting ecosystem as well as continues to expand its presence in e-commerce. Arria’s well-deserved reputation as the global NLG leader reflects its relentless focus on instant conversion of multiple data streams into visuals and expertly written narrative analysis, including out-of-the-box solutions. The Arria-Boost platform allows brands across the sport ecosystem to accelerate their go-to-market performance through the personalization of a one-to-one relationship in the unique voice of every fan. Powered by natural language generation, the platform’s built-in AI extracts and writes sports insights and data-driven stories that are relevant and personalized to the end user. Marketing teams can continuously edit and control the voice and vernacular of the AI to ensure brand alignment across different channels while in production. Watch a short demo video here. For enterprises, the sports data and analytics platform enable marketing teams to create custom NLG content through a “no-code” interface and deploy it across any of their channels. Corporate marketing teams can select the sport, end user features for personalization, and types of narratives for NCAA March Madness, Premier League bets, or other insights their customers want. About Arria NLG Arria NLG ( www.arria.com ) is the global leader in the field of Natural Language Generation (NLG), a form of artificial intelligence, specializing in extracting insights from complex data sources and communicating that information in natural language (i.e. as if written or spoken by a human). Arria's API architecture enables seamless integration with any BI, RPA or VOICE platform. Arria offers NLG solutions for banking, government, financial services, insurance, pharmaceutical, consumer-product goods, news and media. About Boost Sport AI Founded by Mustafa Abdul-Hamid and Inga Nakhmanson, Boost Sport AI ( www.boostsport.ai ) is a proprietary technology platform for sport that powers insights and data storytelling. Boost uses computer vision, data analytics, and natural language generation to build personalized, scalable sports applications. The platform is used by coaches and scouts as well as media and sportsbooks. Boost has powered top NCAA programs including UCLA, the University of Florida, and 10 other schools. Contact Details Mostafa Razzak JMR Connect (for Arria NLG) +1 202-904-2048 m.razzak@jmrconnect.net

June 09, 2021 10:40 AM Eastern Daylight Time

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