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trooVRS Launches as the First Editorial Platform Built for the Metaverse at Cannes Lions 2022

Troo Media

Troo Media, the creators of media platforms for the metaverse, today launched trooVRS, the first fully virtual and immersive editorial platform designed for the metaverse dedicated to reimagining men’s editorial, at Cannes Lions. Through immersive, VR-powered environments, trooVRS will deliver high quality editorial content and experiences in written, video, and audio-based formats that will empower male audiences across generations, race, nationalities, sexual orientation, and more with the tools and practical knowledge to positively impact their well-being. The trooVRS platform is built around the concept of “solutions journalism”, which is focused on curating content designed to provide practical knowledge and offer solutions, and elevate the quality of life of readers. On the platform, this content will target the interests and needs of men from all backgrounds by focusing on core subject matter like relationships, work, physical and mental health. The launch of trooVRS coincides with Men’s Health Month to reinforce the company’s commitment to serve as a constant voice of awareness for men’s health and encourage positive living choices. trooVRS will recruit writers and content creators from across the globe that represent a diverse set of ethnicities, nationalities, and perspectives in order to deliver a comprehensive experience for men of all backgrounds. This immersive editorial content is delivered through high-quality pixel streaming 3D “virtual worlds” which offer readers a safe space to discuss topics and build communities. The first virtual world, a remote, Scandinavian-inspired home built directly into a mountainside, is accessible today for brands and agencies to begin ideating customized experiences and activations on the platform. In addition to its core editorial offerings, trooVRS will also deliver curated NFT offerings across its environments with male audiences that support the editorial’s initiative of fostering self-care and community. trooVRS was conceptualized by Adrian Whant, a digital media and advertising veteran who has held leadership positions at companies like NBCUniversal, Univision, ABS-CBN, and digital startups, and Lisa Cavalli, the creator of influential digital Latina-focused publications HipLatina and BELatina. The two saw an opportunity to revitalize the stagnant men’s editorial space by capitalizing on the rapid expansion of metaverse-based solutions and the need for more modern and nuanced content that breaks down the dated stereotypes of masculinity. “While new media companies are emerging to connect with an increasingly diverse spectrum of audiences, we have seen very little in terms of platforms that reflect the modern values and ideals of men, which now cover a vast range of identities, interests and aspirations. The metaverse presents us with an opportunity to deliver content in a more immersive, intimate and effective environment, and its inherent decentralization will allow for the amplification of and participation from audiences that have been historically shut out in traditional media formats. With this in mind, we’re excited to introduce trooVRS as the new way for men to validate their own experiences and focus on self-improvement,” says Adrian Whant, Founder and CEO of Troo Media. The trooVRS platform also offers brands the opportunity to deliver highly curated and branded metaverse experiences to connect more deeply with male audiences. The virtual worlds are purpose-built with several environments where brands can hold activations such as presentations, tutorials and demos in relevant environments such as stages, kitchens, gyms, showrooms and more. They will also be able to offer exclusive real and virtual goods and services, including NFTs powered by blockchain technology. trooVRS is already in advanced discussions with leading brands to conceptualize initial activations on the platform. “It has been my long held belief, through direct experience, that culturally hyper-relevant content is the future of publishing success, for both media companies and brands. With trooVRS, our goal is to take the concept of solutions-driven journalism and disseminate it through new and exciting ways to create more enriching and fulfilling experiences and pave the way forward in the metaverse-driven era,” says Lisa Cavalli, Chief Operating Officer and Co-Founder of Troo Media. The virtual worlds on the trooVRS platform are designed by SPINE, an award-winning interactive media and 3D visualization studio. In collaboration with the trooVRS team, SPINE focused on constructing highly detailed, photo-realistic environments that set the platform apart from the standard gamified experiences with most current metaverse solutions. “I’m very excited to be working with Troo Media to bring their vision to life and to be building something that is both meaningful and forward-thinking. trooVRS is headed in the direction of where I see digital media evolving towards and I’m looking forward to pushing the platform to its highest potential,” says Kevin Smith, Founder and CEO of SPINE. trooVRS launches at Cannes with one virtual world already live and with an additional 5 nearing completion. The company is focused on building out its editorial roster, activating brands on the platform and continuing to build out the technology infrastructure. Troo Media will also be focused on building strategic partnerships in the coming months to bolster the growth and development of the platform. To learn more about trooVRS, please visit: https://troovrs.io/. About Troo Media Founded in 2022, TrooMedia is a purpose-built platform that serves as the foundation for trooVRS, an immersive media platform for users to engage with non-stereotypical men's lifestyle content across virtual editorial environments, shared experiences and worlds. TrooMedia was born out of the desire to create solution-driven storytelling that provides practical knowledge to readers, elevates the voices of global creators, and, most importantly, builds content that positively impacts people's lives. TrooMedia, with its partner SPINE 3D, builds virtual worlds in the metaverse designed to deliver cutting edge immersive and collaborative possibilities that deliver highly curated experiences between brands and consumers. The company is led by media, technology, and publishing leaders and is a proud minority, LGBTQ+, and women-owned digital media company. Contact Details North 6th Agency for Troo Media Kevin Pryor +1 212-334-9753 kpryor@n6a.com Company Website https://troovrs.io/

June 20, 2022 09:02 AM Eastern Daylight Time

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Tips for the Perfect Summer Grilling with Lodge’s Sportsman’s Pro Cast Iron Gril

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/238pxthgyoc Calling all grill masters! Summer is here and as the weather heats up and days get longer, many of us are heading outside, uncovering the grill, and starting to prep for our next backyard grill-out. Few things say summertime like a grilling party, but before we send out the invites, there are a couple things aspiring grill masters should be doing to set themselves up for success. One tip? Making sure your grill is up to the task. Lodge’s Sportsman’s Pro Cast Iron Grill is a rugged, hibachi-style grill that can take your cooking to the next level, whether grilling in the backyard, on the road, or at a tailgate party. From smoking your favorite meat to charring up seasonal veggies on the grill, the Sportsman’s Pro Grill can be used to create a variety of flavors with a pre-seasoned grate for an easy-release finish that improves with use. For more than 125 years,Lodge has manufactured heirloom-quality cast iron cookware at its foundries in South Pittsburg, TN. Whether grilling up vegetables or making juicy smash burgers, Lodge’s long-lasting products are an indispensable part of daily life. Key Features & Benefits of the Lodge’s Sportsman’s Pro Cast Iron Grill · Easy Assembly & Clean-Up: The Sportsman’s Pro has a removable grill grate that makes adding coals quick and easy. It’s inclusive of a slide-out ash drawer that allows you to easily control heat and airflow and remove ashes after cooking, cutting down on clean-up time. · Durability: There are few things in life that compare to cooking over an open fire or grilling that perfect sear. Lodge's Sportsman Pro Grill is made with expert quality and superior strength that lasts season over season, allowing you to create flavorful and memorable moments for years to come · Versatility: From smoking your favorite meat to charring up seasonal veggies on the grill, the Sportsman’s Pro Grill can be used to create a variety of flavors with a pre-seasoned grate for an easy-release finish that improves with use. · Seamless Maneuvering: Equipped with a set of steel Hook & Carry Handles, maneuvering the Sportsman Pro Cast Iron Grill remains secure and safe. · Expert Craftsmanship: All Lodge cast iron products have been proudly made in South Pittsburg, Tennessee since 1896, giving you 125 years of cast iron expertise at your fingertips. For more information, visit LODGECASTIRON.COM Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 17, 2022 04:00 PM Eastern Daylight Time

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Modern Weight Loss: What is Personalized Weight Care and Why You Should Try It

YourUpdateTV

According to the CDC, overweight and obesity are risk factors for many serious diseases and health conditions, including heart disease, stroke, type 2 diabetes, and some cancers, all of which are among the leading causes of preventable death. Recently Dr. Rekha Kumar from Found conducted a satellite media tour to talk about personalized weight loss and its benefits. A video accompanying this announcement is available at: https://youtu.be/ZEx5tcYjrlQ It is time we push back against harmful and outdated weight loss culture and start thinking about our overall health and weight care. A poll of 2,000 adults conducted by weight care platform, Found, revealed that 91% have tried at least one strategy for weight loss, with half revealing that they’ve tried 11 different methods of weight loss. According to that same poll: ● 25% of people even confessed to doing up to 16 diets in their lifetime! ● But only 15% described their weight loss experience as “rewarding” ● Respondents felt that losing weight required more sacrifice than having kids ( 33% )! ● 9 in 10 Americans have tried at least one weight loss strategy ● 33% wished they had access to prescription weight loss medications ● Almost four in five (79%) want to be healthier, not skinnier. Found is an evidence-based weight care solution that combines the best of modern medicine with personalized coaching and community. Centered around clinical care and lasting behavior change, Found provides its members with a comprehensive weight loss program that delivers long term, sustainable results. Found designs personalized treatments around every factor that makes people unique — from biology, medical history, mental health, existent lifestyle, goals, and more. Found’s members are supported by the best of consumer technology, and a team that includes doctors to prescribe safe medication, and coaches to guide them on nutrition, movement, sleep, and emotional health. They call this weight care. When diet and exercise don’t lead to effective weight loss, sometimes it’s our biology that’s holding us back. Much of how your body loses, gains, and maintains weight is predetermined by your biology. This means no amount of working out, eating healthy, or sheer willpower can sustain weight loss if your biology’s not set up for it. Medication can, which is why Found offers more medication options than any other program. Online weight loss means Found took the doctor's office out of the equation. The telehealth platform provides one-on-one medical, nutritional, and movement guidance from their experts, through an app that can be accessed anywhere and at any time. Found’s proprietary weight care platform is available via the App Store, Google Play, as well as on joinfound.com Rekha Kumar bio: Dr. Rekha Kumar is recognized as an international leader in the field of Obesity Medicine. She is Chief Medical Officer at weight care platform Found, as well as a practicing endocrinologist at an academic medical center in New York City. She also served as the former medical director of the American Board of Obesity Medicine. Dr. Kumar has lectured internationally on the topic of the medical assessment and treatment of obesity. She has published several papers and textbook chapters in her field and serves as an Associate Editor of the journal Obesity. She is frequently quoted in the media on topics ranging from the diabetes epidemic in the United States to discussing fad diets, exercise trends, and the complications of Covid-19 in patients with obesity. Dr. Kumar’s areas of expertise include the clinical assessment of patients obesity and metabolic syndrome, the effect of obesity on reproductive health and fertility, as well as thyroid disease. Dr. Kumar completed her undergraduate studies at Duke University then received her master’s degree in Physiology from Georgetown University. She continued on to receive her M.D. from New York Medical College and completed her residency training in Internal Medicine at the New York Presbyterian Hospital/Weill-Cornell Medical College. Dr. Kumar obtained her clinical fellowship in the combined Diabetes, Endocrinology, and Metabolism program at the Weill-Cornell Medical College/New York Presbyterian Hospital and the Memorial Sloan Kettering Cancer Center. Dr. Kumar has traveled abroad to India, China, and Tanzania to understand the scope of metabolic disease globally. She serves on the board of advisors of the Duke Global Health Institute. Dr. Kumar is Board Certified in Internal Medicine, Endocrinology, Diabetes, & Metabolism, and Obesity Medicine. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 17, 2022 10:00 AM Eastern Daylight Time

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Summer Dating Tips from an Expert

YourUpdateTV

According to a recent survey conducted by Bumble, more than one-third of respondents in the U.S. say they are more open to exploring a relationship with someone who lives in another city. Recently, Sex & Relationships Expert at Bumble, Shan Boodram, participated in a nationwide satellite media tour to discuss her top tips for finding a date this summer and advice on optimizing your dating profile. A video accompanying this announcement is available here: https://youtu.be/T7jBcsH4Mbs Travel is expected to be at an all-time high with vacations and weddings in full swing, which means the perfect opportunity for a summer romance in a new city or country. Dating apps like Bumble, the women-first dating and social networking app, can help you find new people you may be interested in – or at the very least, help you meet some new friends. “We’re excited to see all of the connections that will be made this summer, both abroad and at home, especially as we’re seeing a natural progression and eagerness for folks to meet in person again,” said Shan Boodram, Bumble’s Sex and Relationships Expert. “Though dating while traveling can just be a fun summer fling, we also found in a recent survey that more than one-third of respondents in the U.S. say they are more open to exploring a relationship with someone who lives in another city, so we encourage you to get out there, no matter where you may be!” Here are tips on dating while traveling, just in time for a summer of fun – and maybe even love. Plan ahead and save time: If you want to make the most out of your dating experience, lean into dating app features that may help you get a sneak preview of who you can connect with - before your trip. For example, Bumble offers a Travel Mode, which allows you to change your location to a new city so you can look for local connections before your arrival. Be open-minded: Just like you might be more open to trying a new food or activity when on vacation, apply that same attitude to meeting new people while abroad. If you meet someone who isn’t necessarily your type, don’t immediately dismiss them. Try to have an exploratory mindset and be willing to meet someone different. Update your bio: Every time you travel to a new city or country, updating your dating app bio can be a helpful way to attract the people and experiences you’re seeking. This can include the languages you speak, how long you’ll be in town, and even asking a question about the best local spot in the city. Ending on a question or an itinerary point on your travel list makes for easy conversation starters. Remember that you can change your radius to see people who are between 1-50 miles from you, too! Hop on a video call before meeting: Many online dating platforms provide secure and safe ways for people to connect. In turn, singles everywhere are getting creative, figuring out how to learn more about each other before meeting. On Bumble, you can make voice and video calls directly in the app, so you can speak to your date without sharing any personal information, like a phone number or email address. This can also help check if your new match is someone you want to spend time with on your vacation. Schedule a date as soon as possible: The time it takes to slowly build a connection is a luxury you don’t always have when traveling. Once you connect with someone you’re interested in and feel comfortable and confident with meeting them in person, don’t be shy about suggesting the first date or respectfully following up on a conversation. Also, don't be afraid to invite this person into your existing plans! People love to delight in their own city and you'd also be surprised at how many people haven't been tourists in their own town. Take charge when choosing the location: Being in charge of choosing your date location is a simple but effective way to feel safe when dating abroad. Ensure that your first date spot is somewhere in an open and public space, and suggest a daytime date for a first meeting, or if you're traveling with friends, invite them to join the group and bring friends too! Before going out and meeting someone new, let a trusted contact know where you're going, such as your rental home host, the hotel concierge, or a friend, and set time to text or check in with them every so often. If you’re on the date and feel like it’s not for you, pre-plan a natural exit strategy for yourself because if you feel uneasy at any point, it’s important that you trust your gut and put yourself first. Always feel like you can enlist the help of a bartender or server if needed and ensure that you’re familiar with local emergency contact numbers, too. For more data-driven tips, expert advice, and resources to help guide your dating journey this summer, visit bumble.com/the-buzz. The app is free and available worldwide within the App Store and Google Play. About Shan Boodram, Bumble's Sex & Relationships Expert: Shan Boodram is a certified sex educator and intimacy expert. Boodram is host of the top podcast, "Lovers and Friends," the best-selling author of “The Game of Desire,” resident expert on Netflix's “Too Hot to Handle,” and currently stars in Peacock’s new show “Ex-Rated with Andy Cohen". She is an ambassador for AIDS Healthcare Foundation and WomensHealth.gov, and a member of the American Sexual Health Association. About Bumble: Bumble, the women-first dating and social networking app, was founded by CEO Whitney Wolfe Herd in 2014. Bumble connects people across dating (Bumble Date), friendship (Bumble BFF) and professional networking (Bumble Bizz). No matter the type of relationship, women make the first move on Bumble. Bumble is built on the importance of equitable relationships and how crucial they are to a healthy, happy life. They've built their platform around kindness, respect, and equality – and their community plays an important part in that. Bumble holds its users accountable for their actions and has zero tolerance for hate, aggression, or bullying. Bumble is free and available worldwide in the App Store and Google Play. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 17, 2022 09:00 AM Eastern Daylight Time

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COLOR FACTORY CHICAGO IMMERSES GUESTS IN A SPECTRUM OF COLOR

Color Factory

The highly-anticipated, third permanent museum from Color Factory officially opened today in Chicago. The beloved destination immerses Chicagoans in art and color with experiences that engage all the senses, including 15 new installations and exciting artist partnerships across over 25,000 square feet. Color Factory wants its visitors to experience artful wonder and to bring the joy and inhibition that they experience at the museum back into their everyday lives. With successful locations in New York and Houston, the Chicago museum invites guests to embrace play and discovery and to engage their senses in unexpected ways. Above all, Color Factory seeks to make the joy of art and color accessible to more people. "We love Chicago and are thrilled to be opening our biggest museum to date in the heart of the city. We’re excited to share and celebrate the diversity, culture, and traditions of Chicago through these dynamic installations created in partnership with amazing artists. We can’t wait for guests to see, taste, touch, hear, and smell color in a whole new way!” said Tina Malhotra, CEO of Color Factory. Partnering with both local and internationally-known artists and creatives, the new Color Factory was designed specifically for Chicago and takes guests on a unique, dynamic, and colorful journey. Local artists Edra Soto and Akilah Townsend worked with Color Factory to develop an interactive Chicago color palette; international artist Camille Walala has created an expansive maze inspired by the city’s architecture, while Yuri Suzuki ’s experience plays with the connection between what we see and what we hear. Additionally, Color Factory is partnering with local institutions like the Museum of Contemporary Art and Willis Tower, nonprofits like SocialWorks and 826CHI, as well as small businesses like Kurimu and Bon Femme both on-site at Color Factory and across the city. As the largest exhibition space in the company’s history bringing together an impressive roster of artists and custom installations, Color Factory Chicago is expected to be one of the city’s top destinations in 2022 - one that should not be missed. Color Factory Chicago will be open Tuesday - Sunday from 9am-8pm. Tickets are available for purchase for $38 for General Admission, and $28 for Children (3-12). To purchase visit: https://colorfactory.co/chicago/. Additional information on Color Factory can be found online at: https://colorfactory.co. ABOUT COLOR FACTORY Color Factory is an interactive art museum that invites visitors to experience the joy of color through multi-sensory installations, immersive rooms, and carefully curated moments. In each of our locations, Color Factory collaborates with artists, art institutions, nonprofits, and brand partners to bring more art and color to the world. At the core of Color Factory's mission and work are our partner artists. These creatives, designers, and makers tell their unique stories through site-specific exhibits created just for Color Factory. Our experiences are thoughtfully designed to awaken natural curiosity and encourage uninhibited play. Every hue is hand-selected and paired with a sensory experience to unleash the full power and impact of color. Inspired by the cities that we call home, we create custom palettes for each of our locations and work to identify local charities and businesses to support and give back to the community. Since our 2017 launch with a temporary space in San Francisco, Color Factory has grown into a series of permanent locations in New York and Houston, with a new flagship location in Chicago this year. To learn more, visit www.colorfactory.co. ABOUT WILLIS TOWER Located in the heart of downtown Chicago, Willis Tower is an iconic urban destination and state-of-the art, human-centered workplace. Standing 1,450 feet and 110 stories tall, Willis Tower is one of the world's tallest buildings, offering the region's most breathtaking views of Chicago and Lake Michigan. The 103rd-floor Skydeck attracts more than 1.7 million visitors annually. The Tower recently underwent a $500 million restorative street-to-sky transformation that included the addition of Catalog, a 300,000 square-feet curated dining, entertainment and community experience, as well as a 30,000 square-foot outdoor terrace and 150,000 square feet of tenant amenity spaces. Willis Tower is the largest building in the country to have achieved LEED Platinum certification from the U.S. Green Building Council. For more information, visit WillisTower.com or connect on Facebook or Instagram. Contact Details Jalila Singerff | Senior Account Manager I jalila@jiveprdigital.com | 613.614.6777 +1 613-614-6777 jalila@jiveprdigital.com Company Website http://colorfactory.co/

June 17, 2022 08:00 AM Eastern Daylight Time

2022 GUIDE TO SUMMERTIME FUN

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/eB9T1JYMnNI The hot and long days of summer are upon us and families from coast to coast are eager for some fun in the sun. In fact, more Americans plan to travel this year, with 73% of consumers expected to take an average of two trips. Hitting the road remains popular, while confidence in flying has increased from last year. According to recent stats, 79% of people plan to drive to at least one vacation destination, while air travel accounts for 45%—increasing by 5% compared to 2021. However, staycations remain popular due to record-high gas prices, escalating airfares and the war in Ukraine. It’s been found that 25% of Americans will travel shorter distances and 23% plan on less expensive activities. Whether traveling near or far, spending time with family and friends ranks high on the list of anticipated summer activities, including beaches, ball games and barbeques. Grilling season has always been a favorite with many backyard chefs expected to cook up and serve 50 billion hamburgers and 20 billion hotdogs this year. Wellness is also a high-priority, with many Americans engaging in healthful summertime habits, like running, biking, and including supplements into their diets. Braun-Silva has some unique ways to enjoy the summer while building special memories with friends and family. TRAVEL SMART: Summer travel is here and it is going to be a busy season. New Amex Trendex data found that more than half of respondents agree they plan to travel more this summer than in previous years. Braun-Silva’s first tip is to travel smart, saying, “Most of us are looking for added flexibility and confidence when booking a trip. Whether visiting white sandy beaches along crystal blue waters or hiking a national park, there are services available to help make traveling easy and convenient." One way to travel smart is through American Express' Trip Cancel Guard, a new benefit for American Express U.S. Card Members that truly allows travelers to cancel flights for any reason. The smart travel tips don't stop there - from building a dream itinerary to finding the best offers on flights and hotels, consider booking your travel with American Express to up the ante. American Express Travel is a one-stop-shop for planning a vacation thanks to their world-class customer service, 24/7 access to expert travel consultants, exclusive programs and benefits, and more. For those who want an elevated travel experience without breaking the bank, Braun-Silva says U.S. Platinum Card Members can get access to the International Airline Program through Amex Travel which gives travelers savings on international flights for First, Business and Premium Economy seats across more than 20 world class airlines. For more information, visit AmexTravel.com to book. Terms apply. Direct link: AmexTravel.com Social media handles: @AmericanExpress Hashtags: #AmexTravel PRIORITIZE WELLNESS: Overall wellness is a high-priority for many of us. Braun-Silva points out that there are many ways we can engage in healthful summertime habits. “This time of year is perfect for walking, hiking, running, and biking. To support these outdoor activities, it’s helpful to include supplements into our diets,” says Braun-Silva, “As we age our bodies produce less collagen, which helps with healthy joints and skin elasticity. I’ve been adding collagen into my daily routine for years.” MD Logic Health’s Marine Collagen with COFACTORS is made from the highest quality wild-caught non-GMO white fish, which promotes lean muscle mass, strong bones, hair, skin, and nails, supports gut health, and promotes new Collagen production. Braun-Silva adds, “It easily dissolves and has no fishy taste or smell so you can add it to fun summertime drinks, like smoothies, and your meals, to boost your protein intake, at any time without the unnecessary calories.” MD Logic Health, Marine Collagen has a special blend of cofactors including Vitamins A, C, Zinc, and Copper, and also includes Biotin, so that your health can radiate from the inside out. For a limited time, use code COLLAGEN for 15% off. For more information, go https://www.mdlogichealth.com/products/marine-collagen. Direct link: https://www.mdlogichealth.com/products/marine-collagen Social media handles: @mdlogichealth Hashtags: #mdlogichealth #supplementinglife KEEP IT COOL: As the temperatures heat up, Braun-Silva says look out for ways to make summer a bit cooler, adding, “This is one of my favorite tips and it’s really a no brainer—ice cream!” According to a new national poll, 34% of respondents say eating ice cream in summer makes them feel like a kid again. The lifestyles expert says, “One of my favorite summer desserts is a delicious ice cream cake—perfect for pool parties, backyard BBQs, Father’s Day, or any fun summer gathering. Everyone loves them.” There are several cakes to choose from, like Carvel Sheet Cake and Lil Love Strawberry Crunchie Cake to OREO. Braun-Silva recommends picking one or two up at your local grocery store by looking in the bakery freezer case or by going to ILoveIceCreamCakes.com for a store locator. For more information, visit ILoveIceCreamCakes.com for a store locator. Direct link: ILoveIceCreamCakes.com Social media handles: @ILoveIceCreamCakes Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 16, 2022 11:00 AM Eastern Daylight Time

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OPULUS BEAUTY LABS Announces Launch into Saks Fifth Avenue & Neiman Marcus

OPULUS Beauty Labs

OPULUS Beauty Labs, the pioneer in Freshly Activated Beauty™, announces the launch of its Retinol+ Starter System into Saks Fifth Avenue and Neiman Marcus digital flagships, known as being premier destinations for luxury beauty, fashion, and wellness in the United States. This expansion represents the next steps in OPULUS Beauty Labs' distribution into the luxury space. “I am thrilled to partner with Saks Fifth Avenue and Neiman Marcus, as both partners offer best-in-class retail programs, expertly curated luxury assortments, and exceptional services and standards,” says OPULUS Beauty Labs Founder Robb Akridge, Ph.D. (aka Dr. Robb), also known for co-inventing the game-changing Clarisonic. “These partnerships enable us to meet our customers where we know they are already shopping and provide them with an elevated experience from the moment they purchase to usage at home.” OPULUS Beauty Labs invented, and manufactures, the patent-pending OPULUS Activator and a never-seen-before cosmetic format called an Opoule™ Treatment. This duo, a novel appliance and a 3-dimensional individually dosed formulation, function together as a mini at-home lab to create high-potency, fresh-made cosmetic products in 100 seconds with the push of one button. The technology is so cutting-edge that TIME Magazine selected the brand’s first market introduction, the Retinol+ Starter System, as a “Best Invention of 2021 ”. The Retinol+ regimen delivers a gentle yet potent result where the skin looks rejuvenated, calm, and restored, imparting an overall younger-looking appearance. With this system, consumers reap the benefits of retinol, while minimizing redness or dryness often associated with retinol use. “Saks & Neiman Marcus offer high-touch experiences that provide customers with access to emerging brands. Just like we are reimagining beauty, they are redefining luxury shopping through new and engaging digital-first services,” says Dr. Robb, “which is why it is the perfect step to take us beyond our direct-to-consumer channels.” OPULUS Beauty Labs Retinol+ Starter System and Ramp-Up Night Cream Regimens 1, 2, and 3, featuring increasing concentrations of retinol, are available at both retailers online starting May 2022. In support of this launch, OPULUS Beauty Labs is working with its new retail partners to roll out a robust marketing plan incorporating in-person events, seasonal trunk shows, digital promotions, and more. ABOUT OPULUS Beauty Labs OPULUS Beauty Labs was founded in 2019 by Dr. Robb, who pioneered the beauty device category with the launch of Clarisonic. The passionate power team behind OPULUS Beauty Labs has 100+ collective years of experience, marrying the freedom and imagination of a tech start-up with the wisdom and credibility of the world’s most successful beauty brands. OPULUS Beauty Labs is a vertically integrated business with in-house R&D, cosmetic manufacturing, and product assembly. The company is implementing the next stage of its business to expand distribution and provide customers with access to incredible innovations. OPULUS Beauty Labs launched in 2020 as the first and only brand on the market that delivers freshly activated skincare at the moment of application. The brand launched with its award-winning Retinol+ Starter System, containing the first handheld cosmetic appliance, the Activator, and new cosmetic format, the Opoule Treatment. The Activator (your forever cosmetic jar) transforms the Opoule into an optimally warmed, ready-to-be-absorbed cosmetic product. By modifying its ingredients, an array of never-seen-before cosmetic products are possible, from skincare to hair care, ranging in texture from serums to balms. In April 2022, OPULUS Beauty Labs demonstrated the flexibility of its technology by launching another novel treatment system, the Glow Rituals Collection. Focusing on getting radiant-looking skin for customers with different skin concerns, these three spa-worthy facial therapies are based on three different scientific processes of exfoliation: chemical peel, enzymatic activity, and mechanical action. OPULUS Beauty Labs continues to reimagine the beauty market, bringing customers exciting, cutting-edge technology with proven results in an elegant format. For more information on OPULUS Beauty Labs, its award-winning technologies, and how it minimizes its impact on the environment (no jars/no plastic), visit OpulusBeautyLabs.com or follow on Instagram or Facebook. ABOUT SAKS Saks is the premier luxury e-commerce platform, driven by a mission to help Saks Fifth Avenue customers express themselves through relevant and inspiring style. Through its website and app, Saks offers a highly personalized experience and an expertly curated assortment of fashion, as well as professional stylists and fresh editorial content. The company is redefining luxury shopping with a digital-first service model and a seamless connection to an extraordinary network of 41 Saks Fifth Avenue stores across North America. Follow @saks on Instagram, Facebook, and Twitter, and @thesaksman on Instagram. ABOUT NEIMAN MARCUS Neiman Marcus is a Dallas-based luxury retailer, providing customers access to exclusive and emerging brands, anticipatory service, and unique experiences since 1907. Each day, Neiman Marcus connects with customers worldwide while delighting them with exceptional experiences across a 37-store presence in the U.S., the largest U.S. e-commerce luxury platform, and industry-leading remote selling and personalization technology. From delectable dining and indulgent beauty services to bespoke experiences and exclusive products, there's something for everyone. To keep up with the latest news and events at Neiman Marcus, visit neimanmarcus.com or follow the brand on Instagram, Facebook, YouTube, and Twitter. Neiman Marcus is part of the Neiman Marcus Group. We lead with love in everything we do for our customers, associates, brand partners, and communities. Our strategy of integrated luxury retail is about creating long-term relationships. It's this connection that creates emotional and high lifetime value potential with everyone we serve. Through the expertise of our 9,000 associates, we deliver across our three channels of in-store, e-commerce, and remote selling. Investments in data and technology allow us to scale a personalized luxury experience. Our brands include Neiman Marcus®, Bergdorf Goodman®, Neiman Marcus Last Call®, and Horchow®. Contact Details Rell Marketing + Communications Kaitlyn Palocsko +1 215-870-8193 kaitlyn@incommn.co Company Website https://opulusbeautylabs.com/

June 16, 2022 08:03 AM Eastern Daylight Time

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Fimi Market Inc. Launches First-Ever NFT Marketplace for Women, Black Diaspora, Other Underrepresented Artists

Fimi Market Inc.

Fimi Market Inc., a technology company with a purpose to help people worldwide live and thrive through web3 experiences, has launched the Fimi NFT Marketplace, the only NFT art marketplace specifically designed to help women, people of color, Black diaspora artists and collectors sell and buy art while building lasting, successful creative careers and art collections. Artists and collectors can start minting, buying and selling today by visiting https://fimi.market, establishing an account, and either connecting their crypto wallet or opening a new one if needed. Fimi NFT Marketplace delivers art experiences through a thoughtful, multicultural, and human approach to technology, NFTs, and the metaverse – something notably absent in the current global NFT art arena, which has taken a precipitous drop in value in recent months. At the end of 2021, only 16% of NFT artists were women, and even fewer are artists of color ( source: ArtTactic ). “We’ve seen the true potential for web3 technology, despite the recent drop in crypto values, to help artists create and sell their work,” said Miguel Adwin, founder and CEO, Fimi Market. “An opportunity is now emerging for an NFT marketplace that is more widely accessible for those artists who have been traditionally marginalized by both technology and the traditional art world. Fimi is Jamaican for ‘for me,’ and Fimi NFT Marketplace is for them: for women artists, artists of color, Black diaspora artists and those from other underrepresented groups to engage the rapidly-growing NFT art market in ways that are representative, meaningful, and build lasting, financially-successful creative livelihoods.” “Sounds of Blackness is proud to celebrate Juneteenth as an Afro-centric holiday in America,” said Gary Hines, founder & music director of the three-time Grammy Award-winning and two-time NAACP Image Award nominee Sounds of Blackness. “We are offering a special limited-edition and exclusive NFT package of our new single, ‘Juneteenth Celebration.’* Sounds of Blackness recognizes that the metaverse can pave the way for entrepreneurism and economic freedom for historically underserved populations of people." Fimi NFT Marketplace is a multi-blockchain platform that accepts a wide range of crypto currencies. It will initially accept XLM, ETH, and MATIC cryptocurrencies, as well as the FIMI utility token, built on the Stellar Network. The FIMI Utility token provides benefits such as network-free transactions to mint, sell or buy on Stellar for holders of $100 or more in FIMI, reduced fees when sellers choose to receive payment in FIMI, as well as soon to be released perks such as early access to exclusive NFT drops and voting privileges for featured content. The FIMI utility token is available on the Stellar Decentralized Exchange (SDEX) and Bitmart Exchanges. The cost to mint an NFT on Stellar - the transaction fee also known as a “gas” fee - is less than $1 USD. Stellar also has minimal environmental impact for crypto currency: it uses just 0.00022 kilowatt-hours per transaction, compared to Ethereum (ETH) and Bitcoin, which use 238.22 and 1,575 kilowatt-hours, respectively, per transaction ( source: Statista ). Use of Fimi NFT Marketplace has a fee of 2.25% on each transaction, with a 20% refund if artists choose to get paid in FIMI tokens. (Other NFT marketplaces, like OpenSea and Foundation, can charge between 2.5% and 5% fee on their transactions.) Plus, artists will have the option to defer NFT minting costs until the time of its sale. The Genesis Artists - the first artists to mint on Fimi NFT Marketplace - are discovering a simple, user-friendly art minting experience. These artists include: Miriam Andolini Black Mamuu Nettie Bella Steve Brooks Ron Brown - mint by June 20 Chameleon Arts DroidINX GeekMom Sean Garrison Infinite Villains Kate Iverson Caitlin Karolczak - mint by June 20 Kwame Chris Malachi Mrs. Metal Rashad502 - mint by June 20 Sounds of Blackness - mint by June 20 Precious Wallace Combined with its focus on artists from underrepresented groups, Fimi NFT Marketplace truly puts artists and collectors first: they have the flexibility to mint NFTs on their preferred blockchain, defer minting costs until the time of sale, use multiple cryptocurrencies for buying or selling an NFT, and pay minimal transaction fees. In total, a transaction on Fimi NFT Marketplace means greater accessibility for artists and collectors, with minimized carbon impact and among the lowest transaction fees found in any NFT marketplace. “Minting is super easy and fast,” said Mrs. Metal, a Genesis Artist. “I really enjoyed how it took me step-by-step; even someone not so tech-friendly could use it without feeling like they are going to mess up.” “I honestly like the various minting options,” said Kwame, a Genesis Artist. “It adds a dynamic user experience and allows for a better artist-curated experience on a marketplace. I can tell this was well-thought out.” “It’s important for people from all backgrounds, regions and continents to see themselves in the metaverse as it takes shape,” Adwin said. “Starting with Fimi NFT Marketplace, we aim to help artists from underrepresented groups embrace the metaverse, connect with other artists and collectors to build community, and to help them financially grow so they can focus on what they do best: creating incredible works of art. No matter where you live or how you create or collect art, our goal is for you to see yourself and visualize your own success through Fimi NFT Marketplace - for you to say, ‘Fimi is for me.’” Artists are invited to visit https://fimi.market, create an account and upload their work - either a single NFT or an entire collection. *“Juneteenth Celebration” is produced and recorded by Karl Demer, Atomic K Studios; Rock the Cause Records is distributed by The Orchard. About Fimi Market Inc. Fimi is Jamaican – “for me” – and it’s for you. We strive to help people and communities, anywhere in the world, build financially-successful livelihoods through the potential of technology and the metaverse, in truly multicultural, representative, inclusive and supportive ways. Learn more at https://fimi.market. Contact Details Alice Riot for Fimi Market Inc. Dawn Bryant +1 612-859-6941 dawn.m.bryant@gmail.com Kelly Groehler +1 612-669-8602 kelly@aliceriot.com Company Website https://nft.fimi.market/

June 14, 2022 11:47 AM Eastern Daylight Time

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Mike Bako’s Guide to Father’s Day Gifts That Will Become Year-Round Favorites

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/OjMDmH1C4OQ Thinking about what to get dad for Father’s Day? Wondering what to get for the guy who has everything? Looking to avoid cliched gifts like ties and coffee mugs? You’re not alone. Mike Bako, the Modern Man, Trends Editor of Daily National, father of two beautiful boys, has some ideas that can help. With Father’s Day around the corner, many of us are scrambling to figure out the perfect gift for dad, without resorting to old standbys. This year, it’s time to get creative, and find something Dad will actually use and enjoy. According to the National Retail Federation’s annual consumer survey spending on gifts for Father’s Day is expected to total $20 billion. That comes out to around $170 on average that people will spend honoring dad. Spending patterns also reflect the sentimental nature of the holiday as consumers are prioritizing unique and meaningful gifts. That means everyone will be looking for ways to manage and save their money, discover deals, and most importantly…shop smart. Gift ideas that can help dad around the house: This time of year, so many of us are prepping the outside of our homes and backyards for the warm summer months ahead. BBQ cleaned off, pool uncovered, grass mowed, but what about inside our homes and what about when the inevitable, unwanted, and pesky insects pay a visit. If you find yourself in that situation or the dad in your life does, there is a great product from Zevo that can help and makes a great gift. The Zevo Flying Insect Trap eliminates flying insects without spraying chemical insecticides. Just plug it into any wall socket to activate an irresistible blue light to continuously attract and trap insects over time into a powerful adhesive backing you never have to touch! The trap has no chemical insecticides, no odors, and no messes, so you can confidently and discreetly use it in any room. Traps conveniently work day and night to help protect your family from pesky flying insects. For information: https://zevoinsect.com/flying-insect-trap-starter-kit-model-3/ How to shop smart: If you want to be smart with your spending, you want to buy things that the dad in your life will use. For the dad that likes to entertain and grill in the backyard, road trip, tailgate, camp or go fishing, the Magellan Outdoors Pro Explore Leakproof Square 12 Can Cooler is sure to keep his beverages ice-cold the entire day. Magellan Outdoors Pro Explore Leakproof Square 12 Can Cooler For the dads on the go there is a great option from Duluth Trading Company. Its their Buck Naked Boxers. No pinch. No stink. No Sweat! Almost feels as if you are wearing no underwear at all! They’re stretchy, yet supportive too, for extra ease when you’re climbing or kneeling. They also wick sweat for efficiently than any cotton skivvies out there to keep you drier. Plus, they’re treated to fight order. Men’s Buck Naked Boxers The best part about gifting either of these items and if you do want to be smart with your spending is that you can get them on Ibotta. Ibotta is a leading free cash back rewards platform and they offer cash back rewards on purchases from more than 2,700+ leading brands and retail partners. There have been more than 40 million downloads to date making it one of the most frequently used shopping platforms in the U.S. To date, Ibotta shoppers have redeemed more than $1.1 billion in cash back rewards For more information, visit dailynational.com About Mike Bako Mike Bako is a broadcast and digital journalist. Reuters, FOX News, Fox Business, WPIX in New York, and ESPN Radio all frequently rely on Mike’s insights on new trends, current events, sports, and culture. He currently serves as editor of the lifestyle and news website Daily National. Mike is also a father to two beautiful boys, Henry and Evan. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 13, 2022 03:00 PM Eastern Daylight Time

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