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Beverage Industry Seems To Be Readying A Lineup of Summer Drinks For A Younger And Pandemic-Weary Consumer Demographic

Splash Beverage Group

As millennials rapidly displace Generation Xers and baby boomers as the biggest spenders in the food and beverage industry, brands are looking for new ways to stay relevant by adapting to their different tastes and habits. Meanwhile, a prolonged pandemic has given rise to its own beverage trends as consumers seek leisure and experiences that they can recreate outside of the traditional bar or restaurant setting. This summer, consumers might be ready to spend more for bolder flavors, premium ingredients and containers that can go with them on adventures they take. Subtle Notes Out, Bold Flavors In? When seltzers began sweeping the market a few years ago, they were capitalizing on demand for gentle, nuanced flavor profiles — hints of citrus and aromas of melon you found in sparkling beverages like Lacroix Group (EPA: LACR) or hard seltzers like White Claw. Now, some brands are reportedly differentiating themselves in a crowded seltzer market by moving toward bigger, single-note flavors that are more distinctive but still familiar. In February, for example, PepsiCo Inc. (NASDAQ: PEP) partnered with Boston Beer Company Inc. (NYSE: SAM) to begin slowly rolling out hard Mountain Dew, an alcoholic version of some of the brand’s most successful flavors, to capitalize on this shift toward bolder but still familiar flavors. The news of the hard mountain dew launch came just months after Boston Beer’s sales of its Truly Hard Seltzer, a subtler seltzer, tanked in 2021. Similarly, Splash Beverage Group (NYSEAMERICAN: SBEV) reported that its sales skyrocket 71% year over year last summer of its Pulpoloco Sangria, the company’s wine cocktail featuring fresh, fruity flavors and bold spices infused in authentic Spanish wines. The “bold yet refreshing” sangria is sold in eco-friendly and portable packaging, capitalizing on other beverage trends, which makes the company optimistic that this summer will see a similar boost to the brand’s sales. The new biodegradable cans are made from 8 layers of paper, making them sturdy yet environmentally conscientious. Quality and Simplicity In Ingredients As younger drinkers shift toward drinking less than older consumers, they’re also seemingly placing increased importance on the ritual and indulgence of the experience. That is, when they do drink, they want quality ingredients and beverages that are free of artificial additives. They want distinctive beverages they can savor. That may be leading to a rise in natural flavor additives and premium ingredients. SALT Tequila, for example, is made from 100% blue agave plants, cultivated for 7 to 10 years before harvesting. Each of the three flavored tequilas uses natural ingredients to infuse those notes of citrus, berry or chocolate. On-the-Go Packaging As temperatures climb, pandemic-weary Americans are clamoring to make up for lost time by getting outdoors and meeting friends for new adventures. A 2022 Trends Report released by Viator revealed that 48% of all bookings made on the site last year were outdoor experiences, a major increase compared to 2019. The largest growth was seen in water sports, which rose 311% over 2019 levels as well as sailing and boating, which rose 122%. Those trends reveal an interest in experiences that balance adventure with leisure — lounging on the deck of a sailboat as you hop from island to island or relaxing on the beach after an afternoon riding jet skis. That uptick in leisurely outdoor adventures is also reportedly driving demand for more portable packaging for premium beverages. Some consumers say they want a sense of luxury and quality but also the convenience of single-serving containers and lighter-weight alternatives to glass bottles. The 2021 launch of Copa di Vino, single-servings of premium Oregon wines, hopes to help answer that demand with a 100% recyclable plastic package that comes with a splash-proof lid. The packaging is meant to allow consumers to toss wine in their bags for a hike or beach day without worrying about corkscrews or packing extra glasses. Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria, and TapouT performance hydration and recovery drink. Splash’s strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution. For more information visit: www.SplashBeverageGroup.com www.copadivino.com www.drinksalttequila.com www.pulpo-loco.com www.tapoutdrinks.com This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Splash Beverage Group +1 954-745-5815 Info@SplashBeverageGroup.com Company Website https://splashbeveragegroup.com/

July 07, 2022 09:09 AM Eastern Daylight Time

90% Of Consumers Under 40 Report Wanting Healthier, Eco-Friendlier Options — This Plant-Based Brand Says It’s Delivering

Simply Better Brands

Together, the companies state they have gamified Simply Better’s new line of CBD wellness products sold under the PureKana brand. The natural, non-GMO line of CBD-infused tinctures, capsules, topical treatments and gummies are available in a virtual storefront inside New Frontier’s Odds City. This year’s Deloitte Global 2022 Gen Z & Millennial Survey reported that 90% of younger consumers surveyed were making at least some effort to reduce their impact on the environment. At least 64% were willing to pay more for more sustainable or healthier products — opting for clean ingredients and plant-based products to fuel a more active and eco-conscious lifestyle. As younger consumers take a more holistic approach to health, wellness and the environment, companies like Simply Better Brands (OTCQB: PKANF) (TSXV: SBBC) say they are committed to delivering products that are meant to hit all the right notes: clean, all-natural ingredients, a focus on well-being and driven by a sense of purpose. Against Arguably Difficult Odds, Younger Consumers Still Shop With Purpose What perhaps stands out even more about the Deloitte report’s findings is the dedication of millennials and Gen Z to healthier, more environmentally conscious consumer habits. Compared to previous generations, millennials and Gen Z consumers are less financially secure. As wages seemingly stagnate and the cost of living increases, making those more informed and eco-conscious choices gets harder. Around half of Gen Z and millennial workers are living paycheck to paycheck. Over a third are working more than one job to cover costs. Despite these extreme financial constraints, these younger consumers are reportedly still prioritizing healthier, plant-based foods and brands across categories that are more purpose-driven. Often, delivering on that mission means prioritizing healthy, natural ingredients — even in beauty products, where 45% of millennials and 46% of Gen Z shoppers say healthy ingredients are among the top factors they consider when choosing what to buy. Simply Better Brands Says It Delivers Clean, Natural, Plant-Based Products Across An Expanding Portfolio Of Categories Simply Better Brand’s portfolio of brands offers products across the plant-based, holistic wellness and lifestyle categories. Its TRUBAR line of plant-based protein bars is aimed at consumers who want natural ingredients and balanced nutrition in a convenient, on-the-go snack. TRUBAR adheres to the strict nutritional guardrails of dairy-free, soy-free, no sugar alcohol, vegan, non-GMO and gluten-free expected by loyal consumers of the brand. Meanwhile, the company’s line of clean label beauty and skincare products No B.S. emphasizes safe, clean, science-based formulas for the skin by banning roughly 1,500 ingredients from its portfolio. Products are sold in recyclable packaging that minimizes waste, and the brand regularly partners with nonprofits and organizations driving social change like the She Recovers Foundation. The company reports selling across a range of channels, including e-commerce platforms, like Amazon.com Inc. (NASDAQ: AMZN) or Shopify Inc. (NYSE: SHOP) and traditional retailers like Target Corp. (NYSE: TGT), Whole Foods (NASDAQ: WFM) and Costco Wholesale Corp. (NASDAQ: COST). The cross-selling direct-to-consumer platform can also help brands reach more consumers who share their same passion for healthier choices while assisting consumers to more easily find the products and services that fit their conscious and informed buying habits. Simply Better Also Opens Shop In The Metaverse In February, Simply Better partnered with New Frontier Presents, a metaverse company in the emerging non-fungible token (NFT) and play-to-earn gaming market. The partnership signals a commitment to being truly omnichannel by breaking in early on the opportunities for metaverse shopping experiences. Odds City is a gaming ecosystem where users can earn NFTs and cryptocurrency from playing games. Now, they can spend those earnings at the virtual PureKana storefront and get real CBD wellness products delivered to their homes. Simply Better Brands Corp. manufactures and sells hemp-based cannabidiol related products in the United States. The company offers tinctures, capsules, gummies, oils, edibles, topicals, sprays, vape pens, pet treats, bath bombs, pet wellness products, and skincare and pet-care products as well as tees, hoodies, beanies, caps, and other related products. Simply Better Brands Corp. distributes its products through e-commerce website PureKana.com, as well as through retail stores, including larger retail chains and small independent retailers; wholesalers; and various brick and mortar retailers. The company was formerly known as PureK Holdings Corp. The company was founded in 2017 and is headquartered in Vancouver, Canada. Simply Better Brands Corp. is a subsidiary of Heavenly Rx Ltd. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Simply Better Brands ir@simplybetterbrands.com Company Website http://www.simplybetterbrands.com

July 07, 2022 09:01 AM Eastern Daylight Time

First version of the SleepX APP has been uploaded to the Google Play Store

Appyea

SleepX, a subsidiary of AppYea (OTC: APYP) a Company that is focused on the development of accurate wearable monitoring solutions to treat sleep apnea and snoring, announces that the first version of the SleepX APP has been uploaded to the Google Play Store. Without a wristband, the current version can be used for breath monitoring, snoring detection and intensity, as well as the amount of snoring per sleep session. The app also provides the user a breathing graph as well as a recording each sleep session. The app is available for free download for all versions of Android starting with version 7.0. "We decided to upload the first version for free, to increase people awareness of the importance of quality of proper breathing during sleep," said Bary Molchadsky, founder of SleepX and chairman of AppYea. “Poor sleep is associated with a compromised immune system, heart problems, reduced physical and mental performance, mood problems, obesity and many other health problems”, said Neil Kline, Founder & former CEO of the American Sleep Association, and a AppYea Board Member. “Unfortunately, most people with sleep disorder breathing problems, like sleep apnea, are undiagnosed and untreated. Our goal with this unique technology is to raise awareness and improve sleep quality so individuals can live healthier and more fulfilling lives.” Free download the SleepX APP for Android AppYea continues in-depth tests and calibration of DreamIT, its wearable data-driven wristband to treat snoring. The wearable contains a vibration motor and sensors that measure real-time physiological indications such as movement, pulse, blood oxygen level, blood pressure, etc. and send the data to the SleepX app on the user smartphone. Unique algorithms combine all data in real time and decide when to activate the vibration, at what intensity, and its duration. The gentle vibration takes you out of deep sleep into a lighter phase, a transition that trains user to breathe properly. Over a short amount of time, user’s brain and body use biofeedback to teach itself to sleep in the correct position and proper breathing technique on its own, leading to improved night breathing over time. At the user's choice, it is possible to receive comprehensive statistical reports on sleep quality and sleep health, as well as alerts about critical health changes that require consultation and follow-up. In the coming months, the company plans to launch the SleepX APP on the APPLE STORE for iPhone users and start marketing DreamIT. SleepX is an Israeli research and development company recently acquired by AppYea. The Company has developed a unique product for monitoring and treating sleep apnea and snoring. The technology is protected by several international patents and the Company plans to start serial production in 2022. The Company currently focuses its activities on the development and commercialization of its flagship product DreamIT. Legal Notice Regarding Forward-Looking Statements This release includes forward-looking statements. Such statements involve risks and uncertainties which could cause actual results to differ materially from those set forth herein. No statement herein should be considered an offer or a solicitation of an offer for the purchase or sale of any securities. Although APYP believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. Forward-looking statements, which involve assumptions and describe our future plans, strategies, and expectations, are generally identifiable by use of the words "may," "will," "should," "could," "expect," "anticipate," "estimate," "believe," "intend," or "project" or the negative of these words or other variations on these words or comparable terminology. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including but not limited to adverse economic conditions, intense competition, entry of new competitors and products, adverse federal, state and local government regulation, inadequate capital, unexpected costs and operating deficits, increases in general and administrative costs, unanticipated losses, financial condition and stock price, inability to carry out research, development and commercialization plans and other specific risks. APYP does not undertake any obligation to publicly update any forward-looking statement. Neither APYP nor SLEEPX are subject to the reporting requirements of the Securities and Exchange Commission under the Securities and Exchange Act of 1934 as amended. Contact Details AppYea inc. Bary Molchadsky +1 800-674-3561 info@appyea.com Company Website http://www.appyea.com

July 07, 2022 02:41 AM Eastern Daylight Time

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Minuteman Press Franchise Owners André and Cindie Nel Grow Business in Costa Mesa, CA

Minuteman Press International Inc

In January 2020, André and Cindie Nel realized their dream of owning a business in the US by purchasing their Minuteman Press franchise located at 2930 College Ave., Unit C in Costa Mesa. “We have both always been entrepreneurs at heart,” says Cindie. As a dynamic husband and wife duo, André and Cindie have combined their strengths to create a highly successful Minuteman Press business in Costa Mesa, California, with strong growth since buying the business during the pandemic and through to today. Journey from South Africa to Costa Mesa Hailing from South Africa, André, as part of an owner run business, built a significant multi temperature logistics and distribution company for several large US fast food franchise brands. Cindie, through her strong sales and account management skills, built an innovative telecommunications brand. Cindie shares, “André, recognizing the value in investing in leading US Franchise organizations, set about purchasing a franchise in the US. Minuteman Press International, with its solid track record and stellar reputation not only in the US but in other global markets including South Africa, made the Minuteman Press franchise opportunity a front runner. This, combined with André being a college marketing major and me being a public relations major, meant there was an obvious synergy in the commercial print world, and this made Minuteman Press the perfect business opportunity for us.” Now operating in Costa Mesa for over two and a half years, André and Cindie have fully integrated themselves and Minuteman Press into their community. André says, “Costa Mesa is an inclusive community with businesses choosing to shop and support local and we have seen huge benefits in both supporting and receiving local support. Support includes not only business but also sharing facilities and neighborhood responsibilities.” “With so much being ‘virtual’ in today’s society, print is still something tangible that people can touch and feel and use to connect more personally with potential and existing clients. If the pandemic has taught us anything, it is the importance of connecting with one another at every opportunity, be it postcards, brochures, apparel, signage, customized mailings, etc. Print is highly personal and society is craving more and not less of it.” -Cindie Nel, co-owner, Minuteman Press, Costa Mesa Building the Business in Costa Mesa To grow the business, André and Cindie have successfully differentiated themselves from the competition. André explains, “Earning our clients’ trust through personal service, quick turnarounds and over delivering on expectations sets us apart from our competitors. We’ve learned to understand each client’s specific requirements and tailor our solutions accordingly. Rather than be a ‘Jack of all Trades’ we strive to become an expert for their essential needs and grow into their requirements from there.” For Minuteman Press in Costa Mesa, key product growth areas include customized labels, stickers, books, and custom branded apparel. André says, “We’ve invested and skilled up in the label/sticker and book capabilities. We’ve realized the key is in-house, quick turnaround service. We are price competitive, however, not the cheapest in town. Our clients love our personal service, with pre-production samples and our ability to meet tight in-hand deadlines setting us apart from our larger competitors.” He continues, “We have also managed to grow our customized apparel business through a great partnership with a decorator with whom we work closely in understanding the balance between exceptional quality and meeting customer in hand dates.” When it comes to marketing the business, Cindie shares, “Our biggest growth initiatives have been online marketing through Google optimization, with our five-star Google Reviews being a massive contributing success factor. The Minuteman Press pedigree is also key in clients locating us through Internet search filters. Other major growth contributing factors have been personal networking and client referrals. One of our largest clients, a realty company, is a friend of ours and it’s rewarding to be a part of their marketing and business development success.” She adds, “When you’ve invested in paid Internet optimization and client referrals, it’s critical you answer the phone and email as quickly and as professionally as possible to ensure these opportunities are secured.” Why Minuteman Press? For André and Cindie, joining the Minuteman Press franchise family enabled them to realize their dream of owning a business while also providing additional resources and support. Cindie says, “Becoming integrated into the Minuteman Press franchise system has been seamless and successful due to the informative training at World HQ and the ongoing solid local support from our Regional VP Dan Byers and the local field team. Minuteman Press checks all the right boxes in terms of onboarding, operational and financial training, and franchise support.” She continues, “Additionally, where Minuteman Press hits the ball out the park is in the inclusive ‘Minuteman Press family’ culture where everyone supports each other in challenging times and cheers each other on and celebrates sincerely in each other’s achievements. This is what makes Minuteman Press the unique and special place that it is. During these unprecedented times we’ve all been facing, the kindness and generosity shown by our Minuteman Press family has been remarkable.” When asked about the rewards of business ownership, Cindie states, “Our biggest personal reward for owning our own business is that we get to remain connected with our children through time flexibility and the ability to support them financially. Our son, Ethan, is a Computer Science Engineering Major at UCSC. We love that we get to visit him and the beautiful campus and town of Santa Cruz. Our daughter, Madison, a Junior at San Clemente High School, is an aspiring actress and we love having the time and ability to share her dreams and passions.” Cindie adds, “Our professional rewards are how our clients have become our partners and friends resulting in doubling the turnover of our business in the brief two and a half years we’ve owned our shop. This has been achieved with the mindset that every project is about how we can add value to our clients’ businesses or employees. Without our strategic relationships with our suppliers and service providers this would be impossible, so we therefore value, support and deeply invest in these companies who are an extension of our family.” Advice to Others For others who are looking into owning a business, Cindie shares, “Our advice to business owners is to do as we did; learn from the best. The key to success is to know your local market and client base and to let them dictate what and how much to invest in in-house capabilities.” She concludes, “Become experts in your field. Never hand over a job that is anything less than exceptional and also package and label your orders in the manner that you as a client would like to receive them. Always be excited and enthusiastic about every job you do for your client and rewards will follow!” Minuteman Press in Costa Mesa is located at 2930 College Ave., Unit C, Costa Mesa, CA 92626. For more information, visit their website: https://minuteman.com/us/locations/ca/costa-mesa/ Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

July 06, 2022 10:00 AM Eastern Daylight Time

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Akeneo Has Been Named a Gold Medalist Within SoftwareReviews 2022 Product Information Management Market Report

Akeneo

Akeneo, the global leader in product experience management (PXM) and product information management (PIM), today announced that it has been recognized as a gold medallist and leader in the 2022 Product Information Management Data Quadrant report from SoftwareReviews, a division of research and consulting firm Info-Tech Research Group. The award is based on the collective knowledge of real users and placement is based on satisfaction with product features, vendor experience, capabilities, and emotional sentiment. SoftwareReviews named Akeneo a gold medalist as it received an 8.4 composite score, which represents the complete and aggregated satisfaction score from end users. Usability and intuitiveness, quality of features and ease of data integration were amongst the strongest capabilities associated with Akeneo, resulting in a 100% Plan to Renew reported by their users. Akeneo also secured among the highest satisfaction scores in a variety of areas representing product features including: Advanced search and filtering, allowing users to quickly find information based on filtering multiple attributes and conditions and save filters for future use. Omni-channel information delivery, the ability to deliver product information in a differentiated manner, that is specific for channel requirements. Data export, providing users multiple export options into CSV, XLSX, XML, JSON, or PDF. Akeneo also received a high Emotional Footprint score of +84, receiving high scores around innovation, inspiration and improvement. Additional Emotional Footprint Metrics in which Akeneo ranked very highly include service experience efficiency, product experience reliability, and product impact trustworthiness. The Emotional Footprint makes the SoftwareReviews Data Quadrant unique as it is the inclusion of aggregated emotional response ratings in the areas of service, negotiation, product impact, conflict resolution, and strategy and innovation. This creates a powerful indicator of overall user feeling toward the vendor and its product from the software users’ point of view. “We’re incredibly happy that customers are having such a positive experience with us and our product,” said Ali Hanyaloglu, Senior Director of Product Marketing at Akeneo. “We’re constantly working towards raising the bar for a seamless and unique experience for users.” About SoftwareReviews Data Quadrant Awards and Software Reports SoftwareReviews Data Quadrant Awards recognize outstanding vendors in the technology marketplace as evaluated by their users annually. Top vendors in a software category are eligible to receive Data Quadrant Gold Medals, provided their net-promoter scores meet the threshold for sufficiently high user satisfaction across four areas of evaluation: vendor capabilities, product features, likeliness to recommend, and vendor experience. In-depth product evaluation reports are available at http://www.softwarereviews.com. About SoftwareReviews SoftwareReviews is a division of Info-Tech Research Group, a world-class research and consulting firm established in 1997. Backed by two decades of research and advisory experience, SoftwareReviews is a leading source of expertise and insight into the enterprise software landscape and client-vendor relationships. By collecting real data from business professionals, the SoftwareReviews methodology produces the most detailed and authentic insights into the experience of evaluating and purchasing enterprise software. About Akeneo Akeneo is a global leader in Product Experience Management (PXM) helping businesses with products to unlock growth opportunities by delivering a consistent and compelling product experience across all channels, including eCommerce, mobile, print, points of sale and beyond. With its open platform, leading PIM, add-ons, connectors and marketplace, Akeneo PXM Studio dramatically improves product data quality and accuracy, simplifies catalog management, and accelerates the sharing of product information across channels and locales. Leading global brands, manufacturers, distributors and retailers, including Thras.io, Staples Canada, boohoo.com, and Air Liquide trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo, brands and retailers can activate product experiences in any channel, therefore driving improved customer experiences, increased sales, reduced time to market, accelerated global expansion, and increased team productivity. For more information: https://www.akeneo.com. Contact Details North 6th Agency for Akeneo Erin Pugh +1 212-334-9753 Akeneo@n6a.com Company Website https://www.akeneo.com

July 06, 2022 09:00 AM Eastern Daylight Time

Appier COO Winnie Lee named "Woman of the Year" at the Women in IT Asia Awards 2022

Appier

TAIPEI, TAIWAN - Media OutReach - 5 July 2022 - Appier, a leading artificial intelligence (AI) software-as-a-service (SaaS) company, announced today that its co-founder and COO Winnie Lee has been selected as "Woman of the Year" at the Women in IT Asia Awards 2022, held on June 28th. Woman of the Year Award is awarded to a woman who has demonstrated the highest degree of IT excellence, innovation and leadership over the last 2 years and shone a light on the significant achievements women in IT can achieve. Recipients of the award not only demonstrate outstanding business and/or technology focused achievements, but also provide examples on how they have actively sought to bring more diversity into the technology industry. Winnie Lee commented as follows “I believe diversity and inclusion are fundamental to the health and growth of the company. Appier has a team of very diversified talent from various backgrounds around the world. I will continue to make sure that Appier is a place where all people feel welcomed and valued, regardless of gender, nationality, or race or from any kind of background and identities, and that we provide an environment where one can work comfortably and perform at their best.” The IT industry has now transcended international borders and digital transformation is progressing at an accelerated rate. This is precisely the time when the industry needs more women and people of diverse backgrounds to help drive innovation. The Women in IT Asia Awards, co-presented by DiversityQ under Bonhill Group, the global leading media that advocates for diversity and inclusion and Information Age, the technology industry media, supports the technology industry in its mission to move the dial on diversity and inclusion. By providing a global platform to showcase role models and advocates, the awards share knowledge, break down digital boundaries, and promote the importance of inclusion in the technology sector. Now in its fourth year, the awards recognize women, alliances, and organizations across Asia that have made significant contributions to the technology industry. A total of 16 contributions were recognized this year, such as Diversity Lead of the Year and Next Generation Leader of the Year, honoring exceptional female leaders in a wide range of industries, from leading global companies to governments to non-profit organizations. About Appier Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier now has 17 offices across APAC, Europe and the U.S., and is listed on the Tokyo Stock Exchange. Contact Details Appier Media Contact pr@appier.com

July 05, 2022 09:00 AM Eastern Daylight Time

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SUN, SAND & YOUR SMARTPHONE

YourUpdateTV

Technology and Lifestyle Expert, Stephanie Humphrey, partners with Affirm, THX Ltd., and VAIO to explore ways consumers can include tech into their longer summer days and nights. A video accompanying this announcement is available at: https://youtu.be/Cxp49uDveT8 The summer sun is sure to heat things up, but there’s nothing hotter than scoring the latest tech gadgets, like new computers and audio devices, to enhance the warmer months ahead. Additionally, tech makes summer travel easier to manage thanks to certain app-based services. In fact, more people plan to travel this summer with 73% of consumers taking an average of two trips. Over 148 million travel bookings are made annually, with an estimated 700 million people booking online by 2023. U.S. consumers not only rely upon tech for their travel needs, but also everyday purchases, including summer apparel, fitness, and electronics. More than one-third of people use shopping apps between two and five times a week, while 28% use them at least once a day. Technology and Lifestyle Expert, Stephanie Humphrey says whether home or vacationing, consumers can enjoy the season thanks new gear and gadgets. COMPUTER TECH: The popularity of hybrid work schedules and learning from home has increased the demand for computers over the past two years. In fact, more people are expected to work from home throughout the summer months. Humphrey says many of us have found a new life balance when it comes to work and free time, adding, “It’s estimated that more than 36 million of us will work remotely by 2025. That means we’re going to need something that fits our lifestyles.” VAIO, the premier Japanese computer brand known for exceptional quality notebooks equipped with the latest technology, expands its FE Series to offer new high-performance laptops with an impressively long battery life to work, create, game, and watch entertainment from anywhere, for longer. It's equipped with 12th Gen Intel® Core™ processors, Windows 11—and with THX® Spatial Audio—which means an immersive lifelike soundscape for enjoying all types of entertainment. The new VAIO FE laptops deliver maximum performance and immersive experiences in a slim, portable design. Humphrey says it's 10 hours of battery life and powerful computing capabilities, makes the VAIO FE Series a perfect fit for on-the-go lifestyles, especially during summer travel. For more, go to Walmart.com Direct Link: usa.vaio.com AUDIO TECH: Due to an increase in outdoor activities and travel, smartphones, smart speakers and audio devices see a spike in sales during the summer months. The technology expert points out the different ways sound can enhance everyday moments, saying, “I’m thinking about those big summer block busters, at home movie nights, and gaming experiences.” Humphrey highlights how superior sound started years ago with Film Maker, George Lucas. He wanted to get the best audio possible for the moviegoing experience, so he founded THX. Fast forward to today, the company’s first consumer product—the THX Onyx gives consumers master quality audio whether at home or on the go, offering cinematic and studio quality audio right from its laptop. Humphrey says it’s incredibly easy to use with the “Plug and play” functionality and is compatible with all mobile devices, like Windows, Mac (and iOS and Android too). The THX Onyx portable DAC amp (digital-to-analog converter) provides crystal clear audio when listening over headsets to movies, music, streaming or games from any mobile device. It can be paired especially with the VAIO laptop for a superior portable entertainment system, and it also is plug-and-play amp to upgrade your audio from any laptop or smartphone listening! For more, to Amazon.com. Direct Link: https://www.thx.com/thx-onyx Instagram: Instagram TikTok: TikTok YouTube: YouTube FINANCIAL TECH: Humphrey recommends using technology to help manage the costs of shopping this summer, saying, “I have a great way for consumers to pay at their own pace whether it’s shopping for electronics (like the VAIO laptop or THX Onyx), summer apparel, fitness or even travel.” Affirm gives people the flexibility to stay in budget when shopping for new summer tech by letting consumers pay over time, with no late or hidden fees. Humphrey adds, “You get to spread out the costs of summer tech essentials from outdoor speakers to cameras and more, at retailers like Amazon, Target, Walmart, GoPro and others.” If approved, shoppers can use Affirm to pay over time at more than 200,000 retailers in the U.S. and will never be charged more than the amount they agree to upfront. Humphrey concludes with, “This is a great way to shop your favorite stores online or in-store and pay later. You’ll see Affirm at checkout, or you can request a virtual card in the Affirm app.” Find out more at www.affirm.com. Instagram: LINK LinkedIn: LINK Twitter: LINK Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 01, 2022 11:00 AM Eastern Daylight Time

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Cambria Hotels Combines the Art of Mixology with Local Flavors

YourUpdateTV

After two years of pandemic-related cancellations, Americans are ready to travel. Now is the perfect time to start locking in plans for July, August and September. To toast to the summer travel season, Cambria Hotels Certified Cicerone & Mixologist Zach O’Haire curated unique, destination-focused interpretations of the Cambria Margarita, inspired by six gem properties and their surrounding cities. Taste of the Destination further enhances the bar-forward experience modern travelers have come to enjoy at Cambria Hotels. A video accompanying this announcement is available at: https://youtu.be/ntV5o4xRJn4 Located in some of the most sought-after destinations coast to coast, guests staying at Cambria Hotels can experience an authentic taste of the surrounding city with the brand's signature margaritas infused with signature flavors. All summerlong, six selected Cambria hotel destinations will offer a specialty margarita, unique to each destination. The Taste of the Destination margaritas are available for a limited time (now to Sept. 22, 2022) at the following hotels across the portfolio: Cambria Hotel LAX: Mezcal on Melrose A creamy and smoky fresh take on the Cambria Margarita featuring homemade avocado purée, agave nectar, lime juice, and mezcal. Cambria Hotel Austin Airport: Moonlight Agave Paying homage to Texas' spicy cuisine, this Cambria Margarita kicks up the heat with chilies and handcrafted, 100% blue agave tequila. Cambria Hotel Louisville Downtown-Whiskey Row: The High Stakes Margarita In a city steeped in whiskey, this variation of the Cambria Margarita appeals to whiskey and tequila drinkers alike with tequila aged in bourbon barrels, Old Fashioned cocktail syrup, maraschino liqueur, and lime juice. Cambria Hotel Fort Lauderdale Beach: Las Olas Margarita Influenced by state-grown oranges and coconuts (Florida is one of the few places in the U.S. where coconuts can grow), this Cambria Margarita combines coconut syrup, orange liquor, lime juice, and tequila. Cambria Hotel New Orleans Downtown Warehouse District: The Bourbon Street Bayou Let the good times roll with passionfruit syrup, citrus, reposado tequila, and a sprinkle of a pastis liqueur—an anise-flavored spirit created as an absinthe substitute in 1934 New Orleans—in a Cambria Margarita that celebrates New Orleans cocktail culture. · Cambria Hotel Washington D.C. Capitol Riverfront: For All the People The District's official fruit, the cherry, is mixed with a bitter aperitif distilled in the Ivy City— small neighborhood in Northeast Washington, D.C.—to elevate the classic Cambria Margarita featuring tequila and lime juice. Travelers looking to get away this summer can take advantage of great deals such as Cambria's Longer Days promotion by visiting choicehotels.com/cambria. Longer Stays is available at Cambria hotels across the U.S. with savings of up to 20 percent on stays of seven nights or more through the end of August.* Cambria® Hotels The Cambria Hotels brand is designed for the modern traveler, offering guests a distinct experience with simple, guilt-free indulgences allowing them to treat themselves while on the road. Properties feature compelling design inspired by the location, spacious and comfortable rooms, flexible meeting space, and local, freshly prepared food and craft beer. Cambria Hotels is rapidly expanding in major U.S. cities, with hotels open in Chicago, Los Angeles, New York, Pittsburgh, Boston and Washington, D.C. There are nearly 130 Cambria properties open or in the pipeline across the United States, with 60 currently open. To learn more, visit www.choicehotels.com/cambria. *Subject to availability at participating Cambria and Ascend hotels. Must be a Choice Privileges member. The rate is 15% off Best Available Rate for a reservation of a minimum of 5 nights. The rate is 20% off Best Available Rate for a reservation of a minimum of 7 nights. Valid only for reservations booked from 6/6/2022 to 8/22/2022 for stays from 6/13/2022 to 8/29/2022. Offer is not applicable to groups and cannot be combined with any other discounts, special offers or promotions. Offer may be changed or discontinued at any time. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 30, 2022 10:00 AM Eastern Daylight Time

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Operation Hat Trick Surpasses $3 Million in Lifetime Funding for Wounded and Recovering Service Members and Veterans; nearly $2 Million of Total Raised to Date has been Distributed During the Pandemic

Operation Hat Trick

Operation Hat Trick (OHT), an innovative social impact venture supporting the recovery of wounded American service members and veterans, has surpassed $3 million in lifetime funding. Nearly $2 million of the total has been raised and distributed during the pandemic years. In fiscal year 2022 (July 1, 2021-June 30, 2022) OHT provided more than $1 million in funding, the first time it has reached this milestone in one fiscal year period. “During a time in our country when there have been so many serious challenges, OHT has been able to fill more critical gaps in care than ever that change lives for the better. The funding we’ve provided is improving mental health, eradicating homelessness, reducing suicide rates, restoring independence, providing greater mobility and treating substance abuse. We are thankful to all who helped make this possible,” said Dot Sheehan, Founder and President of Operation Hat Trick. OHT is differentiated from veteran-focused nonprofit organizations by its innovative operating model. Rather than relying on donations to raise money, OHT sells co-branded apparel and merchandise in conjunction with over 500 American colleges and universities, as well as many NHL, NBA, MLB and MiLB teams. More than 90% of all money raised is derived from selling co-branded products online and via retail. OHT receives a royalty from the sale of this merchandise which fuels its funding to veterans. OHT branded merchandise is available via online retailers such as Fanatics, Amazon and national retailers including Dick’s Sporting Goods, Target, Barnes & Noble, Academy Sports & Outdoors, Kohl’s, Lids, Scheels and more. Its 25+ licensed partners include companies in the headwear, apparel, tailgate games, drinkware, jewelry, gifts, blankets, and pillows categories. OHT is also distinguished by a unique “pass through” operational model where funding is distributed to carefully curated veterans-focused organizations compatible with OHT’s mission. To date, OHT has distributed funding to nearly 100 veterans organizations across 38 states that are well run, smaller and typically under-funded. Consumer demand has continued to increase tremendously thanks to OHT’s one-of-a-kind partnership with Fanatics and Colosseum Athletics. “Fanatics is thrilled to play a part in Operation Hat Trick’s mission of generating awareness and support for the recovery of wounded service members and veterans. We offer OHT co-branded apparel for more than 125 universities and actively promote those products and, subsequently, OHT’s mission to millions of fans that visit our network of e-commerce sites and on-campus retail operations around the country,” said Mike Carlton, Fanatics Director of Partner Development. “Colosseum is honored to partner with Operation Hat Trick in apparel and headwear,” said John Pfeifer, Executive Vice President at Colosseum. “This continues to be a strong partnership, allowing us to bring a unique design and story to market with our retail partners, schools, and OHT to offer a purchase with a purpose. Helping our Veterans and their families, who have given up so much to protect us and our freedom - we are honored to help support them.” “It is an absolute PRIVILEGE to be partnered with Operation Hat Trick,” said Kim Holtz, President of Great American Products. “We are a veteran owned company that employs former active service men and women. We fully realize all of their commitments and sacrifices, and we are HONORED to be able to give back through this wonderful organization.” "Operation Hat Trick’s grant supported an ambitious statewide educational tour in Montana for our veteran suicide prevention program. We hosted eight trainings in four cities, and trained 350+ veterans and service members,” says Casey Woods, Executive Director, Overwatch Project/FORGE. “In just the last six weeks, we have already heard directly from four people who used what they learned at our events to save a veteran’s life. These events would not have been possible without Operation Hat Trick’s donation. Their motto is: ‘They promised to defend. We promise to support.’ -- and they live up to that motto every day. We’re deeply grateful for their support in our shared mission of saving veteran lives,” said Woods. Operation Hat Trick is recognized by GuideStar as a Platinum seal of transparency organization for its responsible stewardship (https:/learn.guidestar.org/platinum). The rating puts OHT in the top 0.1% of charities nationally in terms of transparency. Dedicated to Nate Hardy and Mike Koch, two Navy SEALs who were killed in Iraq in 2008 and are buried side by side at Arlington National Cemetery, OHT never forgets their sacrifice. Support and learn more about Operation Hat Trick by visiting: operationhattrick.org. Facebook - facebook.com/OperationHatTrick Twitter - @SupportOHT LinkedIn – Operation Hat Trick Instagram – operationhattrick OHT online stores: operationhattrick.org/support-oht/shop-online.php Contact Details Operation Hat Trick Dot Sheehan +1 603-674-2530 dot@operationhatrick.org Company Website https://operationhattrick.org/

June 30, 2022 09:00 AM Eastern Daylight Time

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