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NextFerm Technologies Obtains US Regulatory Marketing Approval for Astaferm® Astaxanthin Antioxidant, in Oil for Soft-Gels

NextFerm Technologies Ltd.

NextFerm Technologies (TASE:NXFR), a food-tech company developing ProteVin™, a vegan, yeast-based, non-GMO protein alternative and other innovative yeast-based nutrients, today announced receipt of regulatory marketing approval (Self-GRAS) for Astaferm®, its innovative fermented astaxanthin antioxidant in the form of Oil for Soft-Gels, in the US. Astaferm® is already sold in the US and Canada in the form of Gummies and powder by well-established Brands in North America. NextFerm expects initial Purchase orders for the oil during 2021. NextFerm currently prepares to expand the marketing of Astaferm® for additional indications such as immune system support, as well as expanding into additional serving forms, such as water-dispersible powder for food and beverages. Boaz Noy, Chief Executive Officer of NextFerm, said, “ Soft-Gels is the most popular form of consumption of Astaxanthin. This marketing approval allows NextFerm to expand its value proposition in the market, while increasing market awareness and offer fermented Astaxanthin in the form of oil with a competitive price, in addition to Astaxanthin in Gummies. we believe it will contribute to revenues growth in the coming quarters.” About NextFerm Technologies NextFerm Technologies, traded on the Tel Aviv Stock Exchange (TASE:NXFR) is a food-tech company engaged in the research, development, manufacturing and marketing of innovative, functional and vegan yeast-derived, non-GMO protein alternatives for various applications in the food and food supplement markets and the growing market for animal-derived protein alternatives. NextFerm's flagship product is ProteVin™, a vegan, yeast-derived protein alternative with nutritional value that is similar to animal-derived protein and a neutral flavor, with no aftertastes that are typical of plant-based protein. ProteVin™ is designed for a variety of categories in the alternative protein market, which is estimated at $13 billion, with an annual growth rate of 10%, including milk and dairy substitutes, meat substitutes and additional categories such as infant nutrition, adult nutrition, and sports nutrition. NextFerm is gearing up for commercialization of the product in the US in 2022. Another product currently being sold is Astaferm®, an innovative astaxanthin-based antioxidant derived from yeast that has been sold in the US since the end of 2020 through well-established and leading brands in the food supplement market in the US. In July 2021, the Company received Regulatory Marketing Approval for Astaferm® in Canada. The company has additional products which have been licensed to Lallemand, a global giant focused on yeast. For more information, visit the NextFerm website at: www.nextferm.com Legal Notice Regarding Forward-Looking Statements This announcement also includes forecasts, projections, assessments, estimates and other information which refer to future events and matters, the realization of which is uncertain and not exclusively under the Company’s control (forward-looking information). The main facts and data used to support this information are facts and data regarding the current position of the Company and its businesses (including the scope of sales and levels of profitability, manpower, commercial engagements and more), facts and data regarding the current global position of the Company’s operating segments (including industry-specific financial developments, environmental regulatory developments, the competitive environment, technological developments, the reinsurance market and more), and macro-economic facts and data (including the economic situation both in Israel and around the world, yields in the capital markets, social and state developments and more), all as known by the Company when publishing this announcement. The forward-looking information included above in this announcement is significantly based upon, in addition to the existing information held by the Company, on the Company’s current assessments and expectations of future developments vis-a-vis each one of the aforementioned parameters, and the interconnectedness of each one of these developments. The Company has no certainty that its forecasts and assessments will indeed eventuate, and the Company’s operating results may be materially different than the results assessed or implicit based on that set forth above, inter alia, as a result of a change in any of the aforementioned factors. Contact Details Nextferm Technologies Ltd. Yossi Ohana - Chief Financial Officer +972 54-771-5893 yossio@nextferm.com Investor and Media contact Meirav Gomeh-Bauer +972 54-476-4979 meirav@bauerg.com Company Website https://www.nextferm.com/

September 02, 2021 02:29 PM Eastern Daylight Time

SKEEPERS Acquires MyFeelBack and Mediatech-CX; Launches the Ultimate Low-Code, Omnichannel Customer Feedback Platform, CX Management

SKEEPERS

NEW YORK, NY & BOSTON, MA – August 31, 2021 – The SKEEPERS Group, provider of people-smart SaaS solutions that enable brands to generate value for and from their customers, has launched a new addition to its product suite, CX Management. The cutting-edge low-code platform – a combination of recently acquired international startups MyFeelBack and Mediatech-CX – streamlines the customer feedback process for brands to inform data-driven decision-making. CX Management is a plugin solution that collects customer experience data in measurable and actionable ways. The platform is designed to collect customer feedback via personalized online surveys, strategically distributed at various aspects of the customer journey on the delivery channel that best suits a brand’s audience (website, mobile app, SMS, email, chatbots, etc.). The questionnaires have a high response rate, with 60% completed on average; twice as high as the average response rate of 33% for customer survey channels. With easy-to-navigate data systems, the platform generates customized reports so brands can identify what areas they are doing well in and what areas they need to improve. In addition to aggregating data from a brand's digital properties, CX Management allows brands to gather customer feedback in-store, post-purchase. For instance, when customers use loyalty cards, customized coupons or receive a receipt by email. The omnichannel approach provides brands with the full scope of the customer experience – offline and online. “This solution addresses the most burning questions brands and marketers have such as why are customers abandoning their cart or why did a potential customer leave the site in under a minute,” said Pascal Lannoo, CMO at SKEEPERS. “CX Management will bridge the gap between a brand’s perceived notion of a customer’s experience versus the reality, which can be boiled down to one question: how loyal are your customers to your brand? Thanks to its Net Promotion Score function, the answer to the question can be quantified.” CX Management easily integrates with a brand’s existing marketing technology ecosystems including ContentSquare, Salesforce and HubSpot. Early adopters of the platform include brands such as Nespresso, L’Oreal, Clarins, MetLife, BRP and Hilti, looking to better serve their online and offline customer experiences. “We were looking for customer insight on specific products to help us from a product development perspective. Thanks to the CX Management platform, we received valuable customer feedback that helped us identify areas of improvement on the product selection through post-purchase surveys. Having this feedback allows us to pivot our efforts in real time to continue to grow our customer base and satisfaction in an impactful way,” said Anna Kaster, International CRM Director, Clarins. The launch of CX Management follows the company’s recent expansion and introduction of its solution TEESTER to the US market, reinforcing SKEEPERS’ broader mission in building products that strengthen the relationship between brands and their customers. For more information, please visit https://www.skeepers.io/. About SKEEPERS SKEEPERS is a fast growing scaleup that provides people-smart SaaS solutions that enable brands to generate value for and from their customers. We help brands build a new balanced relationship to grow in a context where consumers have taken the lead. With machine learning and blockchain at the heart of our data management systems, we arm brands with innovative solutions that increase brand sales and engage consumers. The SKEEPERS product suite includes MyFeelBack, Teester and Verified Reviews (Avis Vérifiés, Opiniones Verificadas) which are enlisted by over 6,500 brands worldwide including MAC Cosmetics, Disney, Air France, Franklin Sport, Kaporal, Weber, Lacoste, Salomon, BMW, Cash for Cars and Hilti. SKEEPERS is based in France with offices all over the world. For more information, go to skeepers.io. Contact Details Shania Roper +1 843-693-7161 shania@kitehillpr.com

August 31, 2021 08:59 AM Eastern Daylight Time

EBY - The Authority in Seamless Underwear - Announces $6 Million in Series A Funding and the Launch of their Limited Edition Seamless Luxe Collection

EBY

Women’s empowerment & tech apparel company EBY announces today that they have raised $6M in Series A funding. Co-Founded by entrepreneur Renata M. Black in 2018, EBY is the ‘authority in seamless underwear’ - utilizing uniquely applied no-slip-grip technology to their seamless panties and bralettes. The direct-to-consumer brand also works to enable women to support other women with the one decision they make every morning - the underwear they decide to wear. 10% of proceeds from EBY underwear sales go to the Seven Bar Foundation to empower women through microfinance: small business loans to women in poverty that lead to incredible outcomes. Colt Ventures, a Dallas based investment firm, led the company’s $6M Series A financing. Colt is a diversified firm that is active in biotechnology, oil & gas, technology, consumer/retail, special situations, and real estate. The firm has a long track record of successful exits and has made notable investments in e-commerce food delivery company Deliveroo, online video platform Rumble, and marketing automation platform Eloqua. "Now more than ever, we are excited to invest in a female led company such as EBY that is bursting with market potential and has a notable social mission to support women globally. Just like Colt Ventures, EBY is laser focused on the future. We were highly impressed with Renata’s bold vision and the business she has built to date. We are excited to support her as the company enters its next growth phase.” - Sundeep Agrawal M.D., General Partner EBY’s fast growth has garnered investment from other notable investors including Silicon Valley venture capitalist firm Azure Capital (which boasts a portfolio that comprises of Native Deodorants, Bouqs and Sleep 8), Robert DiRomualdo (Chairman of Ulta Beauty), Ken Goldman (former CFO of Yahoo), and Duncan Neiderauer (former CEO of the New York Stock Exchange). EBY plans to use the funding to open new channels, make key new hires, and expand their influencer marketing efforts to support their rapid growth, which has seen 10,000 5-star customer reviews in under three years. They will be launching several new product lines over the rest of 2021, including their Limited Edition Seamless Luxe Collection, launching today - ultra-comfortable, premium seamless panty and bralette sets ranging from $21-$69. Seamless Luxe pieces will be available in two, limited edition colorways: Sakura - a beautiful hand-painted floral print, and Roseata Fleur - a luxury, lilac-like purple. The print was created in partnership with emerging graphic artist Laura Matson, in keeping with EBY’s mission of empowering women in business. In addition to the Seamless Luxe Collection, EBY will launch additional premium collections, a period underwear, and a mesh collection throughout the rest of the year. Body-inclusive EBY offers seamless underwear in sizes XS-4XL, servicing over 100 million plus-size customers who cannot shop at some of the largest retail stores in the U.S. Its flocking technology acts as a second skin and has garnered EBY with a reputation as a best-in-class seamless product. EBY’s membership program also offers consumers an underwear subscription box with exclusive product and members-only pricing. The company’s core mission is female empowerment - not only through their offerings to their loyal subscribers and shoppers, but also by supporting women in poverty through the power of microfinance. By the end of this year, EBY will have impacted over 15,000 women and children out of poverty into business. “EBY is in a unique place in a competitive market as an all-size inclusive, tech-commerce brand with a social mandate. It’s not just about revenue and growth, it's about impact and creating lasting relationships with our customers.” - Renata M. Black, Co-Founder Prices for the Seamless Luxe Collection range from $21-$69 For more information on EBY, please visit https://shop.join-eby.com. Contact Details Amber Cardullo acardullo@ogakidigital.com Company Website https://shop.join-eby.com

August 30, 2021 08:08 AM Pacific Daylight Time

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BEE Elevates Its Freemium with the Addition of Landing Page Design Capabilities

BEE

BEE, a business unit of Growens and leading digital content design platform, announced today that users will now have access to designing landing pages with its freemium product BEE Free. Since its inception in 2014, people have been able to click on ‘Start Designing’ in beefree.io to immediately start creating emails from scratch or select ready-to-use professional templates. With over 30,000 unique users per month for BEE’s freemium design tool, it’s clear BEE is making progress to achieve its vision of democratizing content design for everyone. BEE”s free editor for email was intended to be easy-to-use as it does not require any HTML coding skills. Now, this same frictionless, no-code experience will be replicated for people that need to create landing pages. The move to unlock landing page design capabilities for BEE Free includes over 100 ready-to-use landing page templates as well as a start from scratch option. The use of these tools on beefree.io is completely free. Users who want to experience more advanced design features can sign up for a 15-day trial of BEE Pro, the company's full feature, no-code design suite for email and landing pages. This comes as another meaningful achievement for the team at BEE as they recently announced 10K paid subscribers for its BEE Pro design suite. The addition of landing page design on beefree.io means that now everyone can produce mobile-ready, high-converting, end-to-end campaigns — a sweet move to further support the company's vision to democratize content design. “Introducing landing pages to BEE Free changes the way users create their multi-content campaigns. Having combined communications composed of related emails and landing pages can be extremely effective and powerful for our customers’ strategy,” said Elena Loatelli, Product Marketing Specialist at BEE. “We are especially proud of this release because it aligns with our goal to democratize content design, and now all users can rely on the solid, fast and easy design tools with this new content in BEE Free.” About BEE BEE provides no-code design tools that empower everyone to quickly create content that resonates. BEE’s visual builders are used to design emails, landing pages, one-page sites, and more. They deliver fantastic design flexibility and a great user experience, combining granular control on design elements with handy features like editing content directly in mobile view. BEE is building on its vision to help democratize content design, with millions of monthly users in over 20 languages and from over 150 countries. BEE’s design tools are available online at beefree.io and embedded in 600+ SaaS applications. Contact Details Jules Costa communications@beefree.io Company Website https://beefree.io/

August 30, 2021 09:00 AM Eastern Daylight Time

BEE adds a new visual builder to its Plugin product line

BEE

BEE, a business unit of Growens, releases a new visual builder to its Plugin product line. The embeddable popup builder offers no-code, drag & drop design capabilities for marketers to easily create popups for their digital campaigns. Popup Builder is the third digital content type that BEE has introduced. The over 600 SaaS applications that have adopted BEE Plugin can now provide their users with a single design interface for emails, landing pages and popups. Popups are becoming increasingly necessary for businesses to compete and drive customer acquisition, retention and conversion rates. Businesses that implement popups as part of their digital marketing strategy benefit from growing email lists, staying in touch with customers, increasing social media following, and driving online sales. BEE Plugin’s new popup builder can be fully embedded into any SaaS application in under 30 days. The result is a new product offer or feature that users immediately adopt due to an intuitive interface. “We are very excited about the launch of this new builder because we now provide, with a single subscription, the tools that cover the main design needs for creating online campaigns. Our clients can now provide an excellent and consistent content design experience for creating emails, landing pages, and popups. Their users no longer have to learn 3 different tools and can reuse their content across the 3 builders. It also makes life easier for our customers who don’t need to worry about maintaining multiple tools and the associated costs.” Guillermo Padilla, Head of Product “More and more SaaS applications embed BEE Plugin because it helps them deliver a fantastic user experience to their customers, while going to market much faster than if they developed their own content design tools. We are really thrilled to see adoption across many industries, including 40% of the companies in Gartner’s 2021 Quadrant for Multichannel Marketing Platforms.” said Massimo Arrigoni, CEO at BEE. About BEE: BEE provides no-code design tools that empower everyone to quickly create content that resonates. BEE’s visual builders are used to design emails, landing pages, one-page sites, and more. They deliver fantastic design flexibility and a great user experience, combining granular control on design elements with handy features like editing content directly in mobile view. BEE is building on its vision to help democratize content design, with over 4.5 million monthly sessions of its tools in over 150 countries, across 600+ applications. Contact Details Angelina Kaliszak angelina@kitehillpr.com Company Website https://beefree.io/

August 25, 2021 09:00 AM Eastern Daylight Time

New CBD-Infused Hair and Skin Care Line Launching at Cosmoprof

LuckCBD

LUCKCBD announced today the official launch of its line of “Good Mojo” CBD hair and skin care products. These high-performing products include USA-grown CBD isolate along with other high-quality and effective ingredients. LUCK CBD is committed to offering products specially formulated with CBD to help people achieve their goal of beautiful, healthy hair and skin. LUCK CBD will debut its product line at the upcoming Cosmoprof North America (CPNA) exhibition in Las Vegas, Nev. on Aug. 29-31, 2021, at booth number 45192. LUCK CBD has been selected as one of the few brands to be featured in Cosmo Trends, the annual beauty report that advises the beauty industry of the most innovative products at Cosmo Prof. “We’re very excited to bring Good Mojo to the beauty space with our line of CBD-infused products. Not only does CBD represent one of the fastest-developing sectors in the country, but I’ve felt the market was missing something particularly in hair care. We use a healthy-hair matrix that includes organic pea shoot extract, amino acids, and USA-farmed CBD. We believe this combination results in outstanding formulas that work,” says Annie Seal, President, and Owner of LUCK CBD. “Our products use these efficacious, high-quality ingredients and we’re seeing that LUCK CBD products truly help people reach their personal hair goals.” The product line includes shampoo, conditioner, hair serum, hair mask, and all-over skin oil. The color-safe shampoo and conditioner are available in two scents, rosemary lavender, and peppermint essential oils to provide an aromatherapy experience. Each LUCK CBD product contains CBD oil that is Botanacor or Pro Verde certified to ensure consumers are receiving the highest quality CBD, without the THC and within federal regulations. LUCK CBD products are packed with ingredients that can help restore hair. We believe the CBD helps ingredients work efficiently. The super gentle sudsing agents helps hair to rinse clean, so there is no residue, film, or oil left on the hair. The result is clean, nourished hair, so that ones’ natural beauty can shine through. LUCK CBD products contain a variety of high-quality ingredients, including: Organic pea shoot extract, which has been shown to help with hair regrowth Amino acids, which are known for their contributions to hair structure and strength Argan, which is known to be a non-clogging superfood for the skin that can help boost the skin naturally Jojoba, which has antibacterial properties and antioxidants, which has been shown to soothe and nourish irritated skin MCT, which is a concentrated form of coconut oil that’s high in fat and can help condition and tone skin CBD isolate, which has been shown to have a myriad of health benefits LUCK CBD believes in the magic of CBD as one of nature's miracles. LUCK CBD is focused on creating products based on this Good Mojo philosophy. When consumers have Good Mojo, they feel joyful, more amazing, and hopefully more motivated to pay happiness forward. LUCK CBD’s goal is to bring these revolutionary beauty products into households across the country to help consumers satisfy their personal hair and skin goals. “Each product is made specifically to help consumers get what they desire for their own hair and skin, whether it is volume, hair growth, shine, better texture and more,” says Seal. “We are excited to launch at Cosmoprof so that we can introduce LUCK CBD products to the entire beauty community.” LUCK CBD products are available online at www.luckcbd.com and select local salons in the St. Louis, Mo. area. About LUCKCBD and The Luck Company, LLC LUCKCBD, and The Luck Company, LLC, is a certified women-owned business that offers beauty and wellness products based on the magic of CBD. Founded in 2020 in St. Louis, Missouri, the company has formulated a myriad of products formulated to assist with healthy living goals. Visit www.luckcbd.com for more information. Contact Details Jeremy Rives jrives@sedlockpartners.com Company Website https://www.luckcbd.com

August 24, 2021 09:03 AM Eastern Daylight Time

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Tech cross-border M&A on record pace in First Half of 2021 according to data from Velocity Global and PitchBook

Velocity Global

Deal multiples return to 2019 levels Cross-border software deals skyrocket Cross-Border M&A Monitor: Tech Sector released today Cross-border tech merger and acquisition deals accelerated in the first half of 2021, on a record pace in transactional volume. That data from PitchBook was released today in the Cross-Border M&A Monitor: Tech Sector published by Velocity Global, the leading provider of global employment solutions. The late surge of activity in 2020 continued through the first half of this year with approximately 1,000 cross-border tech deals closed, for an aggregate of $139.9 billion. “The deal multiple increased in the first half of this year and returned to 2019 levels, which indicates investor confidence in global economic recovery,” said Rob Wellner, Velocity Global chief revenue officer. “Increased multiples drive an even greater need for pre-deal preparation and successful integration after close.” Software value already tops 2020 The value of cross-border M&A deals for Software companies in the first six months of 2021 already topped full-year values for 2020 at over $100 billion. “The pandemic accelerated digital transformations, funneling budgets to build or buy the necessary tools,” added Wellner. “The acquirers are tech and non-tech alike, with tech adding to their stack, and non-tech adding to their in-house capabilities.” Pandemic Operations Drive Cross-Border M&A Interest As evidenced by the increase in median deal size in cross-border tech M&A, dealmakers paid up with confidence. Cross-border acquisitions require businesses to navigate a distributed workforce, and the global pandemic prompted companies of all sizes to invest in the proper resources. “Integration will always have complexities like country-specific labor laws and regulations, but companies are more willing than ever to invest in cross-border diversification and leverage tools to manage a distributed workforce,” said Wellner. “Work from home is really no different than work from another country as it relates to workflow and employee engagement.” Download the Cross-Border M&A Monitor: Tech Sector here. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience through proprietary cloud-based workforce management technology, personalized expertise, and unmatched scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across five continents. For more information visit velocityglobal.com. Contact Details John Hall +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

August 24, 2021 07:02 AM Mountain Daylight Time

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Cloud Conventions Introduces SafetyNet to Create a Virtual Backup Plan for Live Events

Convey Services

Cloud Conventions today introduced SafetyNet ™, a new program to provide a virtual event backup options for associations, tradeshows, event managers or trade groups that have a live event scheduled now or in the near future. SafetyNet provides a standby virtual event platform that can be activated if needed when attendance for a live event declines or if there is a requirement to pivot to an all-virtual program. A SafetyNet platform can be brought online in a matter of days without technical support or programming. Cloud Conventions is a sophisticated event management platform that redefines the attendee and exhibitor experience with a strong focus on delivering virtual and hybrid events, regardless of size or budget. “It seems like a repeat of 2020 as event managers, associations and other trade groups are struggling to decide if they should cancel their live event, shift to virtual or hybrid, or take other precautions to make attendees and exhibitors feel safe,” said Carolyn Bradfield, CEO of Cloud Conventions. “Any group hosting live events today needs a virtual backup plan that can be activated to ensure attendees and sponsors can participate in industry sessions, continuing education and still make connections that they would miss when they can’t attend in person.” SafetyNet maintains a low-cost Cloud Conventions virtual platform on standby behind a private login until required. It is hosted on a custom URL, is fully branded, customized and organized to host live or on-demand sessions, exhibitor and sponsor booths or provide a resource center for all event-related content. Attendees can be imported from a live event registration system and have their record transferred to SafetyNet including demographics and event access permissions. Sponsors are assigned a virtual booth template and configured to go live without technical assistance, in a matter of hours. “Now that live events have partially returned, many groups ask themselves if virtual events are worth it, so they only focus on their in-person event, often to their detriment,” added Bradfield. “A 2020 study of 1,000 respondents, ‘ Association Trends: From Disruption to Opportunity’ produced by Community Brands, details that having a virtual option for membership participation has changed from a nice-to-have to a must have. Some live events scheduled for the fall of 2021 are being abruptly cancelled due to on-going COVID risks. This is clearly an indicator that the pandemic is far from over. A SafetyNet option is the best insurance that the show will go on, no matter what.” SafetyNet is offered for a low, setup fee to create a fully branded and configured virtual environment. If the organizer chooses to go live with a hybrid or all-virtual event, the setup fee applies to the event package. Show managers can choose as much or as little assistance from Cloud Conventions to bring their event online quickly with all the features needed to educate and engage attendees. Having a virtual option guarantees a rewarding experience for attendees, better ROI for sponsors and ensures smoother event operation for organizers. Explore SafetyNet at: https://cloudconventions.com/page/139455/safetynet. About Cloud Conventions Cloud Conventions from Convey Services is Cloud Conventions is an enterprise virtual/hybrid event management platform that redefines the exhibitor and attendee experience to allow companies to provide easy access to in-depth product information, showcase their brands with graphics and videos, create calls to action and generate immediate sales leads. Used around the world for large managed events and smaller self-directed meetings, conferences and corporate kickoffs, Cloud Conventions automates exhibitors and virtual booths, continuing education, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Cloud Conventions supports multiple languages and currencies, internal, external and single-sign on registration, and supports all conferencing carriers and platforms. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Community™, SafetyNet™, Cloud Kickoffs™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

August 19, 2021 10:29 AM Eastern Daylight Time

The Kingdom of Saudi Arabia Reveals the Inspired Experiences Awaiting Visitors at its Stunning Expo Pavilion

Saudi Arabia Pavilion at Expo 2020 Dubai

The Saudi Pavilion at Expo 2020 Dubai has been awarded the LEED Platinum Certificate from the US Green Building Council (USGBC), placing it among the most sustainable designs in the world. The pavilion, the second largest after the UAE’s, holds three Guinness World Records for longest interactive state-of-the-art water feature, largest LED mirror screen display, and largest interactive lighting floor. Celebrated Saudi artists will exhibit their work as part of the pavilion’s ‘Vision’ exhibition. With less than two months to go, the Kingdom of Saudi Arabia is preparing to welcome the world to its state-of-the-art pavilion at Expo 2020 Dubai. At the Saudi Pavilion – the second largest after the UAE’s – visitors will experience the Kingdom’s rich past, vibrant present, and promising future. A 68 square-meter, curved LED screen greets visitors as they embark on a technology-enabled journey through five ecosystems, hinting at the Kingdom’s natural spaces, beautiful coasts, vast deserts, surrounding seas, and high mountains. The journey will walk through the flora of Al Bardani Valley in Asir Region to the mighty mountains of Tabuk, and from the dunes of the Empty Quarter in southeastern Saudi to the crystal-clear waters of the Red Sea. Visitors to the Saudi Pavilion will then experience 14 cultural landmarks along a stunning escalator ride. These include acclaimed UNESCO World Heritage Sites such as At-Turaif District in Ad-Diriyah, Hegra Archaeological Site in AlUla, Historic Jeddah, Rock Art in the Hail Region, and Al-Ahsa Oasis. Through an audiovisual guide, guests can explore 23 other destinations, including world-leading giga-projects which are rewriting the possibilities of sustainable development such as Qiddiya, Diriyah Gate, and King Salman Park. Following this, visitors will enter ‘Vision,’ a one-of-a-kind art exhibition curated by celebrated Saudi artists. Highlights include a 30m floating virtual sphere and a bespoke interactive floor. Finally, the pavilion will take visitors through the ‘Discovery Center’, where an innovative platform will connect leaders from around the world to forge exciting partnerships and discuss investment opportunities, visualized through an interactive digital map of Saudi Arabia. People, opportunity, nature, and heritage are the four pillars that anchor the visitor experience of the Kingdom’s 13,000 square-meter pavilion; an adventure woven into one of the most sustainable structures at Expo 2020 Dubai. It has been awarded the LEED Platinum certification by the US Green Building Council (USGBC), the highest internationally recognized sustainability rating in Leadership in Energy and Environmental Design. In addition, the pavilion holds three Guinness World Records: the largest interactive lighting floor with around 8,000 LED lights, the longest interactive water feature at more than 32 meters, and the largest LED interactive digital mirror screen at 1302.5 square meters. Expo 2020 Dubai is an opportunity to reconnect, meet new people, and discover new horizons. The people of Saudi Arabia are excited to open the doors and for visitors to experience their renowned hospitality first-hand. Contact Details Hanin Faroun +971 58 823 6024 hfaroun@apcoworldwide.com

August 19, 2021 08:30 AM Eastern Daylight Time

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