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HIBBETT HOSTS CLIPS & KICKS BACK TO SCHOOL APPRECIATION EVENT WITH FREE HAIRCUTS AND SCHOOL SUPPLIES IN FAIR PARK

Hibbett, Inc.

As summer vacation draws to a close and the new school year approaches, Hibbett and Nike announce an action packed Clips & Kicks Back to School appreciation event and celebration on Sunday July 23 rd from 10am to 6pm in Fair Park. Hibbett wants to make the back to school prep a little easier with some free stuff for families, while they are getting their back to school shopping done. The public is invited to stop by the Hibbett store located at 1441 Robert B. Cullum Blvd., Dallas, TX, 75210 on Sunday, July 23 rd from 10am to 6pm to join the fun. “Clips & Kicks is a really fun party atmosphere and a great way for us to give back to the Dallas community along with our generous partners at Nike,” said Richard Banks, Hibbett, District Manager. “We want everyone to have fun as they get ready to kick off the new school year.” Each year, Hibbett hosts special back to school events across the country to show appreciation to local families in their community who may be stretched with back to school expenses. Hibbett hires professional barbers and brings them onsite to provide free professional children’s haircuts for attendees. There is a party atmosphere to get kids pumped up about the new school year with their fresh new cuts and free school supplies. Throughout the day there is music, special promotions, giveaways, light refreshments and much more. Children of all ages are welcome to get free haircuts and school supplies on a first-come, first-serve basis, while supplies last. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1143 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 18, 2023 10:03 AM Eastern Daylight Time

HIBBETT HOSTS CLIPS & KICKS BACK TO SCHOOL APPRECIATION EVENT WITH FREE HAIRCUTS AND SCHOOL SUPPLIES IN STARKVILLE

Hibbett, Inc.

As summer vacation draws to a close and the new school year approaches, Hibbett and adidas announce an action packed Clips & Kicks Back to School appreciation event and celebration on Sunday July 23 rd from 12pm to 5pm in Starkville. Hibbett wants to make the back to school prep a little easier with some free stuff for families, while they are getting their back to school shopping done. The public is invited to stop by the Hibbett store located at 874 Hwy 12 West, on Sunday, July 23 rd from 12pm to 5pm to join the fun. “Our Clips & Kicks back to school events have become a great tradition that families look forward to each year, as they get ready for back to school,” said Cordaro Gaines, Hibbett, District Manager. “We really appreciate our generous partners at adidas for helping us bring this year’s event together for Starkville.” Each year, Hibbett hosts special back to school events across the country to show appreciation to local families in their community who may be stretched with back to school expenses. Hibbett hires professional barbers and brings them onsite to provide free professional children’s haircuts for attendees. There is a party atmosphere to get kids pumped up about the new school year with their fresh new cuts and free school supplies. Throughout the day there is music, special promotions, giveaways, light refreshments and much more. Children of all ages are welcome to get free haircuts and school supplies on a first-come, first-serve basis, while supplies last. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1143 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 18, 2023 10:01 AM Eastern Daylight Time

ToolsGroup and Optilon Celebrate 15 Years (and Counting) of Partnership and Supply Chain Delivery Excellence

ToolsGroup

ToolsGroup, a global leader in retail and supply chain planning and optimization software, and Optilon, the leading supply chain solution consulting organization in the Nordics, are proud to celebrate 15 years of partnership, collaboration, and delivery excellence in the realm of supply chain management and software implementation. ToolsGroup, based in Boston with offices in Milan, Barcelona, and Bogotá, has 30 years of experience in supply chain planning software development. The first to incorporate machine learning into supply chain planning, ToolsGroup is no stranger to innovation. With its AI-driven technology, its proprietary probabilistic planning approach, and silo-shattering data unification capabilities, the company continues to be a force for customer-centric innovation. With offices in Sweden, Denmark, and Finland, Optilon helps their customers leverage resources where they generate the most value. Combining world-leading technology with Nordic expertise, Optilon takes a holistic approach to planning and optimization for both retail and manufacturing companies, implementing market-leading solutions and processes. The company has successfully completed more than 1,000 projects, challenging conventional ways of looking at complex supply chains. Together, ToolsGroup and Optilon have transformed the supply chains of over 60 companies, including Absolut Vodka, Thule, and SKF to name just a few from their notable customer list. “Our mission is to help organizations throughout the Nordic region achieve and exceed their business objectives through supply chain mastery,” said Magnus Edberg, Vice President, Strategic Partnerships at Optilon. “ToolsGroup has proven an innovative and dependable partner in bringing that goal to fruition, and we look forward to many more years of partnering to transform our joint customer’s supply chain landscape.” “At ToolsGroup, we are fortunate to have an extensive, thriving network of partners and supply chain specialists,” said Mauro Adorno, VP of Global Alliances. “Optilon has been with us since the inception of our partner program and has exhibited tenacity, expertise, and an admirable collaborative spirit. We’re excited to continue developing this partnership and delivering award-winning solutions and exceptional results to organizations across Europe and across industries.” Learn more about this partnership’s joint success and get the full customer story from Absolut HERE. About Optilon Optilon is a consulting firm that helps its customers use their resources where they are most useful by combining world-leading technology with Nordic expertise in supply chain management. Optilon was founded in 2005 and is today active throughout the Nordic region with offices in Sweden, Denmark, and Finland. www.optilon.com About ToolsGroup ToolsGroup’s innovative AI-powered solutions enable retailers, distributors, and manufacturers to navigate through supply chain uncertainty. Our retail and supply chain planning suites empower a new level of intelligent decision making and unlock powerful business improvements in forecast accuracy, service levels, and inventory - delighting customers and achieving financial and ESG KPIs. Stay in touch with ToolsGroup on LinkedIn, Twitter, YouTube, or visit www.toolsgroup.com. Contact Details Meir Kahtan +1 917-864-0800 mkahtan@rcn.com Company Website https://www.toolsgroup.com

July 18, 2023 08:00 AM Eastern Daylight Time

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Summer Vacation Survival Guide: How DoorDash Can Get You Everything You Need to Have the Best Summer Yet

YourUpdateTV

Recently, Lifestyle Expert, Carmen Ordonez conducted a satellite media tour to share tips and innovative solutions to help families plan their summer food prep and make the most of their well-deserved break. A video accompanying this announcement is available at: https://youtu.be/dYbyOc1EI0I Starting June 15th, DoorDash is kicking off its fourth annual Summer of DashPass – five jam-packed weeks of thousands of exciting member-only offers from nearly 200,000 stores nationwide. From food and flowers to grocery and convenience items, to everything you need for swim time, sports games and so much more, getting on-demand access to thousands of deals across the nation to live your best summer yet has never been easier with DoorDash. DoorDash is simplifying vacation meal planning for families, providing convenient and delicious solutions so you can enjoy a fun-filled summer. DashPass is DoorDash’s membership program that offers $0 delivery fees, reduced service fees and member-only benefits on eligible orders – saving members over $35 a month on average**. During Summer of DashPass, DashPass members will be able to access nationwide, thrilling offers from beloved restaurant favorites like Taco Bell, Wendy’s, and Starbucks as well as thousands of offers from retailers and grocers like DICK’s Sporting Goods, Walgreens, ALDI, and more. Below are just a few of the hottest deals and sweepstakes over five weeks, only with DashPass*: Everything You Need for Your 4th of July Celebration | June 29 – July 5 - Free Volcano Burrito or Taco on orders of $15+ at Taco Bell (terms apply). Plus, use code FFXVI when you order from the Taco Bell Volcano menu from 6/29-7/5, get free downloadable content in FINAL FANTASY XVI and get automatically entered for a chance to win a game copy of FINAL FANTASY XVI on the PlayStation®5 (PS5™) - 40% off orders $50+, up to $25 at Sprouts Farmers Market - 30% off orders $15+ (max $10) at Dollar General - 20% off $35+ up to $10 off on all alcohol orders. Must be 21+ to order. Drink responsibly - Spend $5 at 7-Eleven and get a free Slurpee® drink on Friday Dog Days of Summer | July 6 – July 12 - Spend $25, get a free ExtraMostBestest® pepperoni or cheese pizza at Little Caesar’s - $10 off orders $20+ after 10pm at Wendy’s - $20 off orders $50+ at ALDI with the purchase of one ALDI Find Cool Off with National Ice Cream Day and Cool Coffee Deals | July 13 – July 19 - Buy 2, Get $5 off (mix & match) Talenti, Ben & Jerry’s, Breyers, Popsicle, Magnum, Good Humor and Klondike in select stores all week for National Ice Cream Day - $10 off orders $20+ from 12-3pm all week at Starbucks - $6 off orders $30+ at Wingstop, plus exclusive delivery access to a limited time flavor - 50% off all orders of $20+ (max $15) at DashMart - 30% off orders $30+ at RiteAid - 30% off orders $25+ (max $10) at 7-Eleven Spend $5 at 7-Eleven and get a free Slurpee® drink on Friday **Estimated savings are based on average savings for DashPass members and do not include the subscription fees members pay. Plus, throughout Summer of DashPass, consumers will have several chances to win exciting experiences and exclusive items. From music festival passes, to hot summer concert tickets, to epic sports games, to a limited-edition cooler that’ll get you your DoorDash order wherever you are, and more, the greatest summer of all time is all on the app. Visit doordash.com/dashpass to ensure you can access Summer of DashPass and other exclusive perks. *Terms and conditions apply to all offers. **Estimated savings are based on average savings for DashPass members and do not include the subscription fees members pay. About Carmen Ordonez Carmen Ordonez is a TV Host, on-air lifestyle expert and founder of Viva Fashion and AndyO Organics. She's been featured in numerous media outlets including The New York Times, The Today Show, People Magazine and CNN to name a few. In 2015, she lost her 34 year-old husband to Stage 4 stomach cancer leaving her a widow at the age of 31 with a 2 year-old son. Today her goal is to empower other widows and widowers to live a life on purpose. Carmen is newly remarried and resides in Surfside, Florida along with her husband, son and baby girl. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 18, 2023 06:59 AM Eastern Daylight Time

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MARKETPLACER EXTENSION NOW AVAILABLE ON ADOBE COMMERCE MARKETPLACE

Marketplacer

Marketplacer, a global platform that enables brands, retailers, suppliers, and innovators to build and rapidly grow revenue using third-party products, today announced the availability of the new Marketplacer Extension in the Adobe Commerce Marketplace. The company also announced today that it achieved Gold Partner status in Adobe’s new Adobe Technology Partner Program. Marketplacer Adobe Commerce Extension The new Marketplacer Extension for Adobe Commerce and Magento Open Source is now available as a free download in the Adobe Commerce Marketplace. The new extension further expands the existing Adobe and Marketplacer relationship by allowing Adobe partners to customize this connector to deliver accelerated marketplace deployment for customers. This new extension connects an Adobe Commerce instance with Marketplacer to streamline integration and provide a low-friction approach to extend revenue growth. Merchants using Adobe Commerce and Marketplacer’s extension can now create composite product catalogs combining marketplace products with their own assortment to improve the range of their catalog with low investment. The extension enables merchants to establish seller profiles and brands critical to facilitating a wide range of third-party product selling models. These integrated catalogs allow third-party products to be seamlessly used with advanced Adobe Commerce merchandising and data sharing services such as Live Search for product recommendations. The Marketplacer Extension supports: Marketplace order management, enabling split orders to be fulfilled by different sellers; Order harmonization within the Marketplacer seller network, which ensures that the customer experience mirrors the standards that Adobe Commerce merchants look to deliver as brand differentiation; and, A flexible financial record-keeping system that helps merchants settle transactions with confidence, whether viewing a single transaction or several years’ worth of forward and reverse transactions. In addition, for merchants with complex technology ecosystems, the Marketplacer Extension can be combined with Marketplacer's event-driven architecture to ensure that all systems are refreshed with the latest information. Adobe Exchange Partner Program - Gold Status Marketplacer is excited to reach the Gold Partner status in Adobe’s new Technology Partner Program, which was announced at Adobe Summit 2023. This designation reaffirms the tremendous business impact that the collaboration between Adobe and Marketplacer brings to merchants within the Adobe community, and allows them to drive increased revenue with marketplaces and drop-ship strategies. "We're excited to partner with Adobe as part of the new Adobe Technology Partner Program,” said John Mullins, Chief Alliance Officer, Marketplacer. "We continue to invest to combine the scale and efficiency of both organizations to achieve great end-customer outcomes while accelerating the growing momentum of marketplace operators and sellers moving forward." "Adobe's industry leadership across Customer Experience is based on our pipeline of technology innovation and a vibrant ecosystem of partners who, like Marketplacer, add additional capabilities to our product portfolio,” said Stephen Moulton, Manager of the Adobe Technology Partner Program. Click here for more information about the Marketplacer and Adobe Commerce collaboration. About Marketplacer Marketplacer is a global technology Software as a Service (SaaS) platform equipped with all the tools and functionality needed to build successful and scalable online marketplaces at speed. Marketplacer has helped develop and deploy over 100 Marketplaces connecting over 13,000 businesses worldwide. The Marketplacer platform exists to make growth simple, from implementing marketplace strategies such as shipment from drop-ship sellers, adding new categories or third-party range extension to consolidating markets, and rolling out modern revenue models that allow businesses to grow faster and beyond the constraints of capital inventory. Visit www.marketplacer.com for more information. Contact Details Marketplacer Michael Herrera michael.herrera@marketplacer.com Company Website https://www.marketplacer.com/

July 17, 2023 02:00 PM Eastern Daylight Time

Minuteman Press Franchise in Cranberry Township, PA Moves to New Location

Minuteman Press International Inc

The Minuteman Press franchise in Cranberry Township has moved to a brand new facility located at 1185 Freedom Road, Cranberry Twp, PA 16066. Rich Coyner has owned the business for six years, while the shop itself has been operating for over 20 years. Rich shares, “Our original location was initially setup to accommodate offset presses and a backroom operation with little retail-facing space. We moved away from the offset press business five years ago and needed a fresh look that allows our customers to see how technology has changed the way we deliver printed services to them.” He continues, “We moved into a larger space that is wide open and enables our clients to see more of our operation and capabilities. Our digital presses are near the front of the store and clients can see how we move a job from print to completion. We also added a larger lobby area with display racks for logo apparel and a display case for our promotional products lines. Our lobby is also wide open and accessible for customers in accordance with ADA guidelines.” Growing the Business When asked how he’s grown Minuteman Press in Cranberry Township since purchasing the business six years ago, Rich highlights the following: “ Diversification / Expansion of Products – When I purchased the business, the focus was only on printing paper products. We have expanded into promotional products, logo apparel, EDDM and direct mail, wide format printing, and more. I eliminated our offset presses, purchased a Xante Envelope Press, added 2 new digital presses and upgraded all of our equipment by purchasing a new challenge cutter, Baumfolder Folding Machine and Graphic Whizard Perf & Scoring machine to ensure we could provide quality products in a timely manner. We also expanded our marketing efforts to pursue promotional products and apparel opportunities from our existing customer base. Acquisition – I acquired an independent print shop that was a few miles north of me and rolled his business into our existing operation. Networking – I am a Board Member on the largest Chamber of Commerce group in the Greater Pittsburgh area – The Pittsburgh North Regional Chamber – and I leverage these networking opportunities and relationships to market my business. Community Welcome Wagon – I’ve also partnered with the local Welcome Wagon business – North Pittsburgh Greeting Co. – who welcomes all new businesses to the area and provides them a list of local businesses and goodies to help them get their business off the ground. We offer 500 Free Business cards and 500 Envelopes as a way of welcoming them to the area and letting them know we can support their printing and marketing needs.” Rich adds, “We have a great team that enjoys meeting the needs of our customers. I know that if I continue to invest in good people, new technology and keep things moving forward, the customers will stay with us. At Minuteman Press, we continue to evolve and strive to get better at everything we do to make sure our customers are happy and satisfied with our work. If we can provide a solution, we do it! And if for some reason we can’t, we’ll point them in the right direction.” Career Change & Franchise Support Prior to buying the business, Rich shares, “I spent over 30 years in the transportation & logistics industry, 20-plus years working in Corporate America for three Fortune 500 companies and the last 12 years running a privately held third-party logistics organization. I knew how to run a company but was not sure what I wanted to do so I became involved in franchise consulting as a Certified Franchise Consultant. I came across Minuteman Press in Cranberry Twp and decided to purchase it. I knew how to run a company but knew nothing about the printing industry, so I did some research and worked with the local SBDC to better understand the industry and its future potential.” Over the past six years, Rich has continued to receive ongoing franchise support from Minuteman Press International. He explains, “Minuteman Press provides a great platform to run your business along with a diverse vendor base to meet just about any needs a customer may have. Their FLEX software is a great tool for managing day-to-day operations and my central facility work is about 35%-40% of my business because we have such great vendors in the Minuteman Press program. I can do more sales with less staff using the central facility model.” Advice for Others As for what advice he would give to other business owners, Rich says, “The best advice I can give is run your business – don’t let it run you. It’s important to not let the business run you as you need to let your employees run the day-to-day and you need to be thinking big picture. Know what you want to be today, tomorrow and the next day – the world does not stand still so if you slow down it will pass you by.” Rich adds, “Also, treat your employees well! Without your team, you cannot meet the challenges of being a successful business owner.” For more information on Minuteman Press in Cranberry Township, PA, visit their website: https://minuteman.com/us/locations/pa/cranberry-township/ Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

July 17, 2023 10:00 AM Eastern Daylight Time

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ToolsGroup Launches Dynamic Fulfillment for Real-Time Order Fulfillment Optimization

ToolsGroup

ToolsGroup, a global leader in retail and supply chain planning and optimization software, today announced the launch of Dynamic Fulfillment, a new addition to the JustEnough® retail planning and execution suite. This capability enhances a retailer’s OMS with optimized fulfillment plan throughout omnichannel and ship-from-store networks, reducing costs, improving profits, and ensuring more satisfied customers. “The Dynamic Fulfillment solution from ToolsGroup helps us use data to make smarter, faster decisions to create an even better experience for our customers,” said Paul Kisicki, VP of IT at Zumiez. “The fulfillment optimization logic helps us generate operational efficiencies like reducing split rates and shipping costs while better serving the needs of our customers.” Unlike traditional, rule-based approaches, Dynamic Fulfillment evaluates every fulfillment option and simultaneously optimizes based on costs, margins, resources, and customer SLAs. Dynamic Fulfillment leverages real-time inventory, demand, and operational signals captured by ToolsGroup’s unique dynamic data unification platform, which provides a digital supply chain twin for optimal sourcing decisions. By integrating Dynamic Fulfillment into their existing order management systems, retailers realize benefits immediately upon adoption. Core Benefits of Dynamic Fulfillment: · Reduce actual cost-to-serve by minimizing shipping and labor costs · Increase margins by avoiding forecasted markdowns in stores · Maximize profitability while meeting customer SLAs · Integrate seamlessly with any OMS through API-powered composable architecture · Power faster, more accurate decision making with real-time data on inventory · Customers report up to 5% reduction in shipping costs and up to 2% margin improvement "Omnichannel fulfillment introduces new complexity into sourcing decisions. The increased size of the fulfillment network – from a handful of centralized fulfillment centers to hundreds of stores – makes it difficult to evaluate every possible option at the time an order is placed," said Inna Kuznetsova, CEO of ToolsGroup. "Our Dynamic Fulfillment solution analyzes hundreds of thousands of fulfillment permutations in real-time and optimizes based on multiple variables, considerably reducing shipping costs and delivering significant margin improvements." Dynamic Fulfillment integrates with the rest of the ToolsGroup JustEnough® solution to deliver unparalleled value and results to retailers around the world. With over 400 customers located in 45 countries, ToolsGroup enables intelligent decision making at the speed of business that transforms retail merchandising and supply chain planning. Customers report a 5% improvement in revenue growth and up to 25% increase in planning efficiency, on top of double-digit reductions in lost sales. Built-in automation cuts the planning workload by up to 90% and helps companies reduce waste by 10-30%. For more information about Dynamic Fulfillment, read our blog on our new release and register for our upcoming webinar. About ToolsGroup ToolsGroup’s innovative AI-powered solutions enable retailers, distributors, and manufacturers to navigate through supply chain uncertainty. Our retail and supply chain planning suites empower a new level of intelligent decision making and unlock powerful business improvements in forecast accuracy, service levels, and inventory - delighting customers and achieving financial and ESG KPIs. Stay in touch with ToolsGroup on LinkedIn, Twitter, YouTube, or visit www.toolsgroup.com. Contact Details Meir Kahtan +1 917-864-0800 mkahtan@rcn.com Company Website https://www.toolsgroup.com

July 13, 2023 10:30 AM Eastern Daylight Time

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Symbiome Partners with THG Ingenuity to Scale E-Commerce Offerings

Symbiome

Symbiome, a leading microbiome-nourishing skincare company, has announced a partnership with THG Ingenuity – an end-to-end direct-to-consumer (DTC) partner of choice for brands looking to connect with consumers through a multichannel commerce approach. The collaboration will focus on leveraging THG’s extensive reach to expand Symbiome’s offering globally. “Right now, nearly all our customers are in America. THG’s global footprint, and end-to-end platform, will allow us to seamlessly fulfill into Europe, the Middle East, and throughout the South-East Asian region,” said Adam Klausner, Symbiome’s Chief Operating Officer. According to Lane Barrocas, THG’s Vice President of eCommerce for North America, THG is experiencing a significant uptick of interest by consumers shopping for science-based skincare, particularly in the microbiome vertical. “Our partnership with Symbiome will allow them to quickly, efficiently and profitably grow and scale their DTC business, while helping to build brand awareness and creating a halo-effect, as they expand into other points of distribution within the market.” About Symbiome Symbiome is a San Francisco-based microbiome biotechnology company focusing on health and wellness. They are the developers of the Symbiome ® brand of BioIntact ® fermented skincare products that nourish and protect the skin and its microbiome, restoring what our skin has lost in the modern world. Symbiome has sponsored three international academic research expeditions deep into the Amazon rainforest, defining an evolutionary reference for the microbiome and transforming our understanding of the healthy human microbiome. Symbiome scientists have translated this groundbreaking research into a line of unique, proprietary skincare products formulated with naturally fermented, Amazonian botanicals. The brand's skincare lineup includes ten clean, organic, sustainable, and traceable products — each with less than eight ingredients. Learn more about Symbiome, and follow Symbiome on Instagram, LinkedIn and Facebook. About THG Ingenuity THG Ingenuity is a unified commerce platform with full stack technology, digital and operations omnichannel capabilities, parented by THG Holdings plc, a vertically integrated, digital-first consumer brands group, retailing its own brands plus third-party brands, via its e-commerce technology, infrastructure, and brand-building expertise. Contact Details BPCM Ali Taekman ali@bpcm.com Company Website https://www.symbiome.com

July 12, 2023 09:30 AM Eastern Daylight Time

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Viral and Cult-Fave beauty brand Live Tinted officially launches in Sephora Canada

Live Tinted

Viral Beauty Brand Live Tinted celebrates a new milestone with its official launch in Canada as an exclusive retail partner to Sephora Canada both in-store and online. Since the brand’s inception, Live Tinted has been intentionally driven by its community first, from product development to campaign storytelling. It's no surprise that the exclusive Sephora Canada launch comes at the eager request of Sephora customers across Canada. Already a diverse ethnic market with varied needs across all areas of beauty, Live Tinted’s launch at Sephora Canada helps bring clean, effective and inclusive makeup, skincare, and SPF products with universal shades and purposeful formulas to the loyal Canadian beauty consumer. Live Tinted is a US-based beauty brand designed to solve unique beauty concerns for a variety of skin tones and ethnicities, with a special focus on managing dark circles and hyperpigmentation. Developed by beauty expert and influencer Deepica Mutyala, Live Tinted’s claim to fame began in 2015 when Mutyala shared a YouTube video on her channel showcasing how to cover dark circles on South Asian skin with red lipstick. After the video went viral, it garnered over 10 million views and since then Mutyala continues to be featured on some of the most influential outlets as a beauty authority and disruptor. The video’s success encouraged Deepica to dive deeper into her beauty journey launching the brand and her first product, the best selling ‘Huestick’ in 2018, marking the birth of Live Tinted. Live Tinted’s products are skincare-infused, featuring ingredients like Hyaluronic Acid, Vitamins C and E, as well as Squalene. The range of products hydrate and brighten the skin in addition to being clean, vegan, cruelty-free and fragrance-free. The brand earned Sephora Canada’s seal of approval with the retailer’s “Clean at Sephora” distinction. Fast forward to today, five years later, Live Tinted expands its retail availability beyond the United States by partnering with Sephora Canada, the biggest beauty retailer in Canada, to serve and expand its growing customer base. “Our community has always been at the forefront of everything we do, and I’m over-the-moon to finally be able to bring an in-person shopping experience to our community in Canada, who have been supporters of Live Tinted since the very beginning. And to do that with a retailer like Sephora is an absolute dream come true,” says Deepica Mutyala, Founder + CEO. The inclusion of Live Tinted into Sephora Canada aligns with the retailer’s 25% pledge, a commitment to showcase brands that reflect Canada’s diversity. As one of few South Asian-owned makeup brands to launch in Sephora Canada, Live Tinted is excited and proud to tangibly contribute to increasing diverse representation in beauty. “We continue to expand our offering with exclusive, first-to-Canada, innovative brands that resonate with our diverse beauty community,” says Jane Nugent, Senior Vice President of Merchandising, Sephora Canada. “We love Deepica’s vision and focus on South Asian beauty needs. Her curated, solution-oriented assortment makes Live Tinted a perfect and exciting addition.” Beginning July 16, Live Tinted fans can purchase their favourite products on the Sephora Canada app, for early access, followed by the official launch on Sephora.ca on July 17 and in a majority of Sephora Canada stores on July 21. Live Tinted fans can look forward to seeing all their must-haves from the brand available to them at Sephora Canada including the infamous Huestick. The Live Tinted product assortment available at Sephora Canada will include best sellers in both skincare and color, including Superhue Hyperpigmentation Stick, Superhue Brightening Eye Cream, Huestick Color Correct, HueGlow, and more. For more information on the Live Tinted launch into Sephora Canada or media inquiries, please reach out to Langton PR. Contact Details Langton PR Inc. Daniel Pillai, Vice President daniel@langtonpr.com Amanpreet Dhami, Senior Director amanpreet@langtonpr.com

July 12, 2023 09:00 AM Eastern Daylight Time

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