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Greenland’s Prime Minister to Keynote ZESTAs COP26 Burns Supper

Morgan Marketing & Communications

Prime Minister of Greenland, Múte Bourup Egede, will be delivering the keynote address at ZESTAs COP26 Burns Supper on Monday, November 1 st hosted by SHIFT clean energy. The supper will conclude the first day of Ship ZERO hosted by ZESTAs (Zero Emissions Ship Technology Association) in Glasgow as part of the COP26 activities. It is expected that the Prime Minister will be announcing a major Greenland government initiative relating to fossil fuel use. "With the Arctic warming at a rate three times faster than the rest of the world, we are in Greenland experiencing the drastic changes first-hand “stated the Prime Minister. “The science is alarming and our collective actions must be accelerated. That is why the Government of Greenland has announced an immediate halt to all new oil and gas explorations and are putting all efforts into developing our green energy sources. We believe that Greenland can become an important partner for zero-emission shipping. We have huge untapped hydropower resources that exceed our domestic demand multiple times, which can generate cheap renewable electricity for e-fuels, and we have an infrastructure well suited for being early adapters." “Ship ZERO 0 – Charging to True Zero” is a three-day workshop including robust technical presentations from zero-emissions solutions providers, as well as finance, insurance, classification sectors and regulators. Speakers’ panels, audience Q&A, and brainstorming sessions will follow each session to facilitate collaborative solution building, as well as giving stakeholders an opportunity to examine how solutions will fit with their individual business cases. The event takes place well before COP26 transport day, which will give the team of researchers and stakeholders time to summarize the outcomes to be taken in consideration by regulators beforehand. “We are honored that Prime Minister Egede will be making such a pivotal keynote address as part of our event”, stated Madadh MacLaine, Secretary-General of ZESTAs. “His leadership will resonate around the globe as we address a zero emission future.” Highlights of the ShipZERO conference include a keynote by Peter Thomson, Ambassador and Permanent Representative of Fiji to the United Nations as well as the UNSG’s Special Envoy for the Ocean on A healthy planet requires a healthy ocean, a healthy ocean requires clean shipping; Why Zero Emissions Needs Better Battery Safety Standards, delivered by Brent Perry, ZESTAs Board Chair and CEO of SHIFT; and How Financiers, Insurers and Cargo owners can enable innovation and accelerate the transition to true zero emissions from Michael Parker, Chairman of Global Shipping, Citibank and Chairman of the Poseidon Principles Association. Registration is still open, and media are welcome. Go to https://zestas.org/ship-zero/ The Zero Emissions Ship Technology Association promotes the rapid and large-scale uptake of Zero Emissions Ship Technology (ZEST). Zero emissions means zero GHG emissions at the point of use on the vessel with minimal upstream impacts. By combining zero emission technologies, it is possible to achieve zero emissions at the shipboard level faster. With today’s technologies, the shipping industry can achieve fully zero emissions now, particularly on smaller return to base vessels, as well as drastically reduce emissions on larger, ocean-going vessels with more complicated operational profiles. Contact Details Morgan Marketing & Communications Carleen Lyden Walker +1 203-260-0480 c.walker@morganmarketcomm.com Company Website https://morganmarketcomm.com/

October 29, 2021 01:00 PM Eastern Daylight Time

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Global Climate Uprising Festival at COP26 in Glasgow in November to Raise Awareness of Environmental Challenges

LakeArts Foundation

The Global Climate Uprising Festival, produced by the LakeArts Foundation, will bring together organizations supporting the environment, education and culture to showcase their work in climate change research, advocacy and new solutions through media, art and technology to raise awareness of the global challenges facing today’s world at the United Nations Climate Change Conference (COP26) in Glasgow, starting on Nov. 2. TongAbove, The Sustainable Glasgow Landing, Tuesday, Nov. 2 TongAbove presents a film showcasing the design and plan to rescue island nations from rising seas due to climate change. Created by Jakob+MacFarlane and Uili Lousi, Tonga-based visionary artist and environmental activist, and OHAI, a Tongan organization for climate change awareness and official representative of the Tongan Government to COP24. With the sea levels rising due to climate change, several Pacific Island states, including Lousi's homeland Tonga, are threatened with disappearing under the sea in the future. Without a way to relocate them elsewhere, they are developing a response to this extreme condition, using nature as a way forward. Partners: Jakob+MacFarlane, (France); OHAI, Government of Tonga, (Tonga), Supporting Partners: Global Climate Uprising (USA) and The City of Glasgow. The Vital Signs of the Planet Concert at the Glasgow Royal Concert Hall, Tuesday, Nov. 2, 19:30 (GMT) Vital Signs of the Planet Concert brings together a 100-strong symphony orchestra of young musicians from the Royal Conservatoire of Scotland to create a live spectacular blend of sound and cinematic visuals, including footage from NASA and The National Geographic. The concert will also include a performance by Grammy-nominated singer-songwriter Natasha Bedingfield, who will perform her worldwide hit “Unwritten,” an uplifting message about the future. This is a special moment for global youth and the arts to speak for the planet in Glasgow at this vital time for the world. Several young, international environmental leaders from the most impacted areas of the world will address the concert audience: Agar Castro Tejada and Iniquilipi Chiari (Panama), Cedric Dzelu (Ghana), Natalie Sinclair (Scotland) and Elizabeth Wanjiru Wathuti (Kenya). The unique occasion is supported by Bloomberg Philanthropies, the Royal Conservatoire Orchestra, NASA, National Geographic, the Royal Family Foundation’s Earthshot Prize and the Global Climate Uprising Festival. IMAX Film, A Beautiful Planet Cinema, Science Centre, Tuesday, Nov. 2, 18:30 (GMT) The Award-winning IMAX film, “A Beautiful Planet,” is a breath-taking portrait of Earth from space, providing a unique perspective and increased understanding of our planet and galaxy as never seen before. Produced in cooperation with NASA, the film features stunning footage of our magnificent blue planet — and the effects humanity has had on it over time — captured by the astronauts aboard the International Space Station. The film is narrated by award-winning actress Jennifer Lawrence and was produced by IMAX Entertainment and Toni Myers, the acclaimed Canadian filmmaker behind celebrated IMAX documentaries Blue Planet, Hubble 3D, and Space Station 3D. Presented by the Global Climate Uprising Festival, the film contains warnings regarding climate change and environmental degradation using IMAX footage of Earth from space and time-lapse photography. It also offers positive reasons to take better care of our planet. IMAX veteran Jackson Myers, son of the film’s director, the late Toni Myers, will participate in a post-screening discussion with John Turner, who is Head of Documentaries for IMAX Corporation and oversees the development of all documentary films and non-fiction content for the IMAX global network. Partner: IMAX. The Bamboo Ark, Panama Pavilion, Euroclime Pavilion, Tramway Station, Nov. 5 to 12 The Bamboo Ark opens at the historic Tramway Station in Glasgow on Nov. 5. The Geoversity 2030 Bamboo Ark is a global and sustained campaign for biocultural leadership and living design for sustainability in harmony with nature. The debut of the Bamboo Ark taking place at COP26 in Glasgow is being led by Iniquilipi Chiari, co-founder and first president of the Guna Youth Congress, Micaela Ironshell Dominguez, co-founder and first secretary of the Indigenous Youth Council (North America) and other young Indigenous leaders as a worldwide call to action. Partners: The City of Glasgow, Global Climate Uprising City Kids Foundation. LakeArts is a nonprofit organization dedicated to working at the intersection of film, performance arts and media technology. LakeArts works closely with local, national and international communities and partners to make positive change through innovation in arts and technology. Contact Details LakeArts Foundation Bonnie Nelson Schwartz +1 202-390-1634 bnelsonschwartz@gmail.com Company Website http://www.lakeartsfoundation.org/

October 29, 2021 11:30 AM Eastern Daylight Time

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Cyvatar Named Finalist in Computing Security Excellence Awards 2021

Cyvatar

Cyvatar today announced that it has been chosen as a finalist in Computing’s Security Excellence Awards 2021 for the Small and Medium Enterprise (SME) Security Solution Award. Computing celebrates the achievements of the IT industry's leading security companies, solutions, products, and personalities that keep every other part of the industry operating. Award categories include product- and project-related recognition, organizational achievements, and accolades for outstanding individual success. Computing selected Cyvatar for its cybersecurity-as-a-service (CSaaS) platform, designed with SMEs in mind. SMEs are increasingly at the mercy of ransomware attacks, phishing scams, and other cyber threats, but unlike larger orgs, most SMEs don’t have the budget or expertise to invest in comprehensive in-house security programs. Moreover, they struggle to show value from the security tools they do buy. Cyvatar CSaaS democratizes cybersecurity, making the best protection accessible and affordable for any SME regardless of budget, even if they have no cybersecurity expertise in-house. Customers can select the membership and pricing that meet their desired business outcomes in seconds; a freemium model ensures they can achieve tangible results fast with no out-of-pocket costs--an industry first. And they can cancel anytime--another industry first. “We don’t throw technology over the wall and expect our customers to figure it out themselves the way many product companies do,” said Corey White, Cyvatar co-founder and chief executive. “We deliver all three pillars of cybersecurity—the teams, technology solutions, and best practices—to SMEs that would not otherwise be able to implement them. Our subscription model ensures they don’t end up buying solutions they can’t use or don’t need, and our platform lets them see at a glance what’s going on in their environment to give them the best cyber prevention available.” Cyvatar offers its proprietary ICARM™ (install, configure, assess, remediate, maintain) methodology to deliver smarter, more efficient solutions, allowing SMEs to achieve security compliance and cyber-attack prevention faster and more effectively. ICARM ensures SMEs won’t get crushed under the weight of too many products, and guaranteed outcomes mean they get maximum value from their technology spend. Choose the Cyvatar membership with the best outcomes for your business today. About Cyvatar Cyvatar is committed to effortless cybersecurity for everyone. As the industry’s first subscription-based, cybersecurity-as-a-service (CSaaS) company, it’s our mission to transform the way the security industry builds, sells, and supports cyber solutions. We empower our members to achieve successful outcomes by providing expert practitioners, market-leading technologies, and proven best practices to guarantee business results. Our approach is rooted in a proprietary ICARM (installation, configuration, assessment, remediation, maintenance) methodology that delivers measurable security solutions for superior compliance and cyber-attack prevention, all bundled into a fixed monthly subscription that members can cancel anytime. Cyvatar is headquartered in Irvine, California, with locations around the world. Begin your journey to security confidence at cyvatar.ai and follow us on LinkedIn and Twitter. Contact Details Cyvatar Dan Chmielewski +1 949-231-2963 dchm@madisonalexanderpr.com Company Website https://cyvatar.ai/

October 28, 2021 08:00 AM Eastern Daylight Time

Mirriad Taps Music Industry Veterans to Diversify Music Alliance Brand Partnerships

Mirriad

Mirriad, the leading in-content advertising company that uses AI-powered technology for brands including Conde Nast, Universal and Johnson & Johnson, today announced two new strategic hires: Martin Moor as Vice President and Head of Music & Brand Partnerships and James Goodhall as Head of Music Sales EMEA. Moor and Goodhall join Mirriad following the 2020 launch of Mirriad’s Music Alliance, a coalition dedicated to merging the marketing and music industries to offer brands, artists, and fans creative and financial opportunities through seamlessly placing brands’ content into music videos and media. “We couldn’t be more thrilled to have such creative and forward-thinking minds such as Martin and James to join us as we expand our Music Alliance initiatives,” said Stephan Beringer, Chief Executive Officer, Mirriad. “As the advertising industry continues to evolve with brands looking for authentic ways to engage with their consumers, we at Mirriad are continually working to present impactful and non-disruptive in-content advertising opportunities that drive brand recognition. These additions to our team will have a tremendous impact on our future success as a company.” As the new Vice President and Head of Music & Brand Partnerships at Mirriad, Moor is responsible for music brand partnership growth within the Americas. Moor began his career at Penalty Records and served as the label’s first Director of Artists and Repertoire (A&R), launching the careers of N.O.R.E, David Banner and to working with multi-platinum artists and Grammy award-winning producers such as Pharrell Williams, Swizz Beats and Kanye West. Moor also led teams at Sony Music Entertainment, serving as Senior Director of A&R Executive for Epic Records. He has worked with leading global brands such as Adidas, Coca-Cola, Visa, Red Bull, Airbnb and Microsoft. Based in New York City, Moor will report to Mark Melvin, EVP, Sales & Brand Partnerships, US, Mirriad. Goodhall joins Mirriad as Head of Music Sales in Europe, Middle East and Africa (EMEA) and is responsible for building out Mirriad’s recently developed Music Alliance program and revenue stream across the region - primarily for the UK, France and Germany. Goodhall brings 20 years of music industry experience in streaming, VOD, marketing, brand partnerships, distribution, A&R and live events to his new role. As Head of Music Sales, Goodhall will closely work with the insights and marketing teams to use evidence-based research to demonstrate the power of in-video advertising to brands. Goodhall’s career began at Amato Distribution where he ran the UK Sales division, moving on to work in successful A&R roles at Sony Music UK and Universal Music. He then worked in commercial positions at EMI Music UK and Warner Music UK, where he managed high-profile music clients Spotify, Deezer, Napster, YouTube and Vevo during his time and launched artist campaigns for the likes of Coldplay, Tinie Tempah, Dua Lipa, Jason Derulo, Gorillaz, David Guetta, Annie-Marie, and helped deliver UK chart history for Ed Sheeran, Jess Glynne, Stormzy and Emeli Sande. Goodhall has also worked with leading brands Google Play, Microsoft, Vodafone and O2. Based in London, he will report to Miles Lewis, CRO, Mirriad. “I’m especially excited to join forces with Mirriad because of the company’s focus on technology innovation and amplifying the multicultural marketplace through the Music Alliance,” said Goodhall. “I’m looking forward to working alongside empowered minority-owned music labels and artists and offering an entirely new way for brands to authentically connect with audiences in a very natural way.” “Mirriad’s exceptional work speaks for itself and I can’t wait to begin my journey centered on music and creativity,” said Moor. “The unique approach of Mirriad's tech-powered fusion of data, AI, cultural reach and limitless creativity opens up a world of possibilities for brands and musicians.” Mirriad’s new Music Alliance program partners with global leading music labels and artists to connect the creatives to Mirriad’s AI-powered tech to find the most relevant context for brands and seamlessly integrate advertisements in relevant content like music videos, which reaches audiences without disrupting or bombarding. Mirriad’s Music Alliance program already worked with placing Tecate (Heineken) in Giovanny Ayala’s music videos and Bushmills into Viceland web series content. For more information about Mirriad, please visit https://www.mirriad.com/ About Mirriad Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US, Europe and China. Contact Details Kite Hill Shania Roper +1 843-693-7161 shania@kitehillpr.com Company Website https://www.mirriad.com/

October 27, 2021 09:08 AM Eastern Daylight Time

Velocity Global adds DJ Matt Cassidy as Dance Floor Director

Velocity Global

Cassidy responsible for vibe creation for growing global team Cassidy to play company’s annual party this week in his hometown of Denver Cassidy featured in lineup for Icelantic’s Winter on the Rocks in January Velocity Global officially named DJ Matt Cassidy as Dance Floor Director as the company makes final preparations for its annual party this week. Cassidy is responsible for vibe creation for the company’s growing global team of more than 400 people across six continents. He reports to Sam Warren, recently promoted to Chief Fun Officer, or CFUNO. “We’re thrilled to officially welcome Matt to the Velocity Global family. Matt’s contributions to Velocity Global’s Fun department over the past three years established him as an instrumental member of the team,” said Warren. “Matt embodies what the company does every day — serves up smiles and delivers unforgettable experiences.” Cassidy is a native of Denver which also serves as corporate headquarters for Velocity Global, a remote-first company. Cassidy shares the company’s passion for global influence, often mixing international beats into his repertoire. This week, Velocity Global welcomes team members from around the globe to Denver for an event to celebrate its employees and their contributions to the company's growth, including two acquisitions this year. The event will follow strict protocols including vaccination requirements and COVID-19 testing. “The dance floor has grown immensely over the past three years as the company takes off,” said Cassidy. “I’m honored to officially be part of the family and to continue to focus on how to have fun amidst hard work and tremendous success.” DJ Matt Cassidy will open for global DJ and record producer, Diplo, at the 10th annual Icelantic's Winter on the Rocks on January 28, 2022, at Red Rocks Amphitheater. Velocity Global is a presenting sponsor of the upcoming event that Cassidy has played for the last seven years. Stream music from DJ Matt Cassidy here. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. Contact Details John Hall +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

October 27, 2021 07:01 AM Mountain Daylight Time

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EVOLUTION OF UK RESTAURANT BUSINESS

Revenue Management Solutions

Revenue Management Solutions, a global enterprise providing sales and profitability solutions for over 100,000 restaurants in more than 40 countries, has released its findings from a survey of more than 400 UK diners, examining consumer intent to dine out and the factors affecting their decisions. Traffic down in city centres Nearly half of all respondents report they are commuting to an office or workplace again. Yet, fewer UK respondents are back in the office when compared to Germany and France. In a similar survey conducted by RMS in Germany, 64% of respondents are back at work, and another 11% can choose between home and work. In France, 62% are commuting, and 12% enjoy a hybrid. According to Philipp Laqué, Managing Director for the UK at RMS, the huge shift away from city centres and commuting forced 8% of all UK restaurants to close (10,000 units, roughly) as of the end of Q2. Reasons for optimism Still, Laqué projects a more optimistic future and agrees with predictions that the UK will experience a complete recovery of the out-of-home (OOH) market by the end of 2022. “Consumers are ready for hedonistic experiences.” Indeed, ‘socialising with friends’ was the key motivator to dine out for survey respondents, followed by ‘lazy meals.’ Comparatively, French respondents cited ‘good food’ and ‘socializing with friends’ as the reasons to dine out more or much more. In Germany, ‘lazy evening meals’ ranked as the top reason to dine out more. In all three countries, business lunches were likely to decrease substantially. Increased spending A significant 43% of survey respondents reported increasing restaurant spending by more than 15% in the past three months. Whilst 31% of those spending more are using restaurants more often, delivery fees and higher prices factor into the increased spend. A majority of respondents believe most of the pressures on restaurants are justifiable reasons for rising prices, particularly the impact of increased wages and rising food costs. Increased spending and a renewed desire to eat out are a blessing for brands, Laqué said, but it’s complicated. “People are falling in love with restaurants again, but now we face paralyzed supply chains and Brexit, creating a perfect storm,” Laqué says. “Customers have higher expectations of food quality and service, whilst supply chains are unstable and availability of hospitality workers is scarce.” Longevity lies in new approaches Diversification seems to be the way forward, at least for some brands. In RMS’ survey, 43% of people are still working more from home. As a result, says Laqué, parameters for a convenient location have shifted from being next to a travel or office hub to being easily accessible from their homes, making residential areas outside London more attractive for food-service providers. Respondents also report a big uptick in QSR and value meal purchases. Almost 1 in 2 reported purchasing a combo meal from a quick-service restaurant in the past month. For Gen Z and millennials, that number sails to 70%, and of 68% families grabbed a combo meal from a QSR in the past month. The combination of convenience and value may explain why major US QSR brands are eyeing the UK for growth. Most recently, McDonald’s announced it would open 50 units in the short term, Wendy’s announced it will build 400 UK units, and Popeye’s opened its first London location in September, the first of a planned 350 units. Overall, says Laqué, “the UK is staged for growth, but brands will need to adjust to address a shift in traffic patterns and consumer behaviour — which may remain permanent — to succeed.” About Revenue Management Solutions RMS provides numerous data-driven solutions and services to the restaurant industry, all designed to help brands drive sales and profitability while maintaining traffic and enhancing brand value long-term. RMS works with more than 50 major brands in more than 40 countries, with its patented processes of revenue management used in more than 100,000 restaurant locations globally. The company holds five US patents on menu pricing and customer segmentation and supports ongoing academic research efforts. For more information on how RMS helps its clients, visit www.revenuemanage.com. Contact Details Tracy Henderson +1 720-989-3530 tracy@centerreachcommunication.com Company Website https://www.revenuemanage.com

October 27, 2021 02:05 AM Central Daylight Time

STATHERO LAUNCHES THE ABILITY TO PARLAY DAILY FANTASY SPORTS AND MULTIPLY WINNINGS FOR HEAD-TO-HEAD CONTESTS ACROSS ALL MAJOR SPORTS

StatHero

StatHero, the quickly-growing Daily Fantasy Sports app with unprecedented winning percentages and an emphasis on skill over luck, has added a PARLAYS component to their flagship head-to-head DFS game. StatHero is the ONLY independent fantasy sports company playable in 34 states and lets DFS players go H2H against house lineups instead of in short-odds contests with unknown users. It’s a never-before-seen innovation for the fantasy sports and sports betting hybrid. StatHero players clock a well over 50% winning percentage and it has led to a 400% month-over-month growth in deposits. Players are betting an average of $1,700 a year, which is THREE TIMES the average spend of industry leading apps DraftKings and FanDuel. PARLAYS allows players to choose two or three H2H lineups with a handful of players and multiply their payouts. Win a 2-team parlay? Double your money. Win a 3-team parlay? Win 5X your money! PARLAYS can be played in MLB, NFL, NBA, PGA Tour, NHL, and NCAA Football and is available on iOS and Android. Jason Jaramillo, Founder of StatHero: “With StatHero’s PARLAYS gameplay, daily fantasy players have larger odds to double down on their fantasy skill. Our team has worked tirelessly to provide players with something that has never been seen before in the fantasy space. When people take a look at what we’re doing, they’re going to really notice how different we are.” StatHero house lineups are displayed ahead of time, so players have the ability to study the lineups they’ll be going against, or even buy insurance against potential injuries before gametime. This gives players a greater opportunity to flex their skills. But the gaming app’s design is simple enough for a casual player to jump right in and take advantage of StatHero’s unique gameplay and unheard of payouts in this industry. The low barrier to entry is a defining feature of StatHero and the contest gameplay mirrors the spirit of traditional fantasy sports, so players get deeper into the games. This is a function of StatHero’s commitment to innovation and development and PARLAYS are just the next of many steps for the platform. About STATHERO Combining the best of fantasy sports and sports gaming, StatHero is a first of its kind daily fantasy sports platform. The company has exploded in growth since founded in 2019 in large part due it’s simple gameplay, low commitment and instant gratification. Stathero uses the familiar fantasy sports based format to allow players to compete against posted lineups across a variety of professional sports and game types including Survivor Pools, Head-to-Head and Fantasy Parlays. Their patent pending gameplay gives players an advantage unlike any other in fantasy sports. It’s truly daily fantasy the way it was meant to be played - one-on-one. For more information, visit: www.stathero.com and follow us on Twitter @StatHeroHq. Contact Details Dianne Quirante +1 323-654-0001 dianne@emcbowery.com Company Website https://stathero.com/

October 26, 2021 02:45 PM Eastern Daylight Time

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ElementalTV Debuts Newest CTV Tech Innovation, ELM iQ

ElementalTV

ElementalTV, an emerging media technology company and a division of Adoppler, today debuts its newest connected TV (CTV) tech solution, ELM iQ. The breakthrough CTV technology solution addresses the “last mile” creative problem, which is a major bottleneck for the CTV industry creative development and delivery. It accomplishes this by providing brands, publishers, and agencies to leverage real-time data to create new, compelling, customized creative ad content on the fly, and at scale. Current creative updating processes are manual and time consuming, with constant re-edits proving costly. ELM iQ leverages ElementalTV’s proprietary AI creative composer technology to address this massive slowdown in ad deployment. By pairing ELM iQ’s machine learning with real-time information from a partner’s database, CMS, or API, advertisers can now create and deliver dynamic CTV advertising content with near real-time speed and accuracy. ELM iQ creates new opportunities for brands to generate dynamic ad creative, by rapidly connecting data to develop immersive CTV ad creatives that are highly personalized and localized. The result is faster, near real-time ad executions and creates significant cost savings for brands, publishers, and agencies. “ELM iQ is an advanced technological solution that, we believe, has the power to propel CTV ad innovation to the next level,” says Sergey Lobko-Lobanovsky, Chief Technology Officer of ElementalTV. “Historically, video ad creatives for TV were not updated or refreshed very often, and when they were, it was usually seasonally or monthly. Advertisers today are looking for flexibility and speed to keep up with rapidly shifting consumer sentiments and buying behaviors. With ELM iQ and its smart machine learning technology, we now have the capability to do this in near real time, thus solving for advertisers the challenge of remaining agile and relevant in today’s competitive markets.” With ELM iQ, content creators can now focus squarely on conceptualizing and developing creative, relevant and hyper localized ad content that will resonate with its intended audiences, ensuring a better and more effective overall ad experience. “We see ELM iQ as a win for all stakeholders,” says Shafi Mustafa, VP Product Marketing for ElementalTV. “Viewers will see more dynamic and relevant ads with much fewer duplicate advertiser messages; publishers will benefit from increased bid density as more advertisers are now able to participate in CTV advertising; and advertisers will have the ability to create, update, and personalize creative messages in a highly scalable, low cost manner. This solution is a game changer.” ELM iQ is ElementalTV’s latest next-generation innovation, following the recent expansion of the company’s ELM product suite earlier this month. With the release of ELM, the company announced it surpassed one billion CTV advanced ad impressions in its first year of business. ELM iQ, a product of the company’s focus on rapid innovation, has been in beta with a select number of advertisers and is now available at scale. To learn more about ElementalTV and its solutions, visit www.elementaltv.com. About ElementalTV Founded in 2020 and headquartered in Pasadena, CA, ElementalTV is pioneering the next generation of CTV ad innovation. ElementalTV pushes the boundaries of how technology can immerse an audience’s advertisement experience. Its proprietary vertically integrated platform, ELM, combines a wide range of capabilities including advanced ad decisioning, demand-side platform (DSP), creative optimization, transcoding, and stitching to allow for seamless, next generation ad experience. To learn more, visit elementaltv.com. Contact Details Angelina Kaliszak angelina@kitehillpr.com Company Website https://www.elementaltv.com/

October 26, 2021 09:00 AM Eastern Daylight Time

News Release

Seattle’s Climate Pledge Arena makes history

Amazon

For B-roll assets: https://vimeo.com/638111701/a12df2c060 Climate Pledge Arena officially opens its doors on Friday, October 22 with a performance by Coldplay, appearances by special guests, and a series of special events throughout the weekend. In June 2020, when Amazon announced that the company secured the naming rights to the iconic Seattle arena—home of the NHL’s Seattle Kraken and WNBA's Seattle Storm. Amazon decided to name it Climate Pledge Arena, in honor of The Climate Pledge, a commitment co-founded by Amazon and Global Optimism in 2019. The Pledge is a rallying call for action—for companies and other organizations to commit to net-zero carbon by 2040, a decade ahead of the Paris Agreement. The opening is historic, as Climate Pledge Arena aims to set a new sustainability bar for the sports and events industry, and we hope others are inspired to join us in the ongoing fight against climate change. Building a net-zero carbon certified stadium The project began in early 2017, when the City of Seattle issued a request for proposal to redevelop the historic arena at Seattle Center and entered into an agreement with Oak View Group. Over the past three years, designed by Populous and Rockwell Group and under the guidance of Mortenson, engineering and construction firsts have been achieved. The 44 million pound roof was held up by temporary steel columns while the brand new arena was constructed underneath, doubling the square footage. With a significant investment from Amazon and Oak View Group, Climate Pledge Arena is expected to be the first net-zero carbon certified arena in the world and set a new sustainability bar for the sports and events industry. The all-electric operations will be powered by 100% renewable electricity—from on-site solar panels and off-site renewable energy. The stadium will use reclaimed rainwater stored in the ice system, a concept called “Rain to Rink,” to create the greenest ice in the NHL. The original 44-million-pound roof from the previous KeyArena was reused in the construction—to significantly reduce the embodied carbon of the building. The arena’s food program will be led by executive chef Molly DeMers and will be sourced locally and seasonally to support regional farmers and producers; all viable unused food from events will be donated to local community food programs. Using technology to create a fast, convenient and contactless experience for guests In four stores throughout Climate Pledge Arena, Amazon’s Just Walk Out technology and Amazon One will be used to make the in-arena food and beverage experience more efficient and cut wait times, so guests can get back to the game or performance faster. Amazon One is a fast, convenient, contactless way for people to use their palm to make everyday activities more effortless. The service is designed to be highly secure and uses custom-built algorithms and hardware to create a person’s unique palm signature. Guests will be able to visit four Just Walk Out-enabled stores inside Climate Pledge Arena to purchase food and drinks without stopping to checkout. All they need to do is insert their credit card at the location’s entry gates to shop, or hover their palm over an Amazon One device to enter. Once inside, guests can take what they want and then just leave after they’re done shopping. As they shop, Just Walk Out technology determines what they take from—or return to—the shelves, and the credit card they inserted or linked to their Amazon One ID will be charged for items they took after they leave the store. If a guest is new to using the Amazon One palm recognition service, they can enroll in less than a minute at any of the Amazon One enrollment kiosks located near the Just Walk Out technology-enabled stores on the arena’s main and upper concourses. Supporting local residents and organizations Seattle Kraken and Storm tickets will also double as free public transit passes to promote public transportation use for attendees, including the use of the refurbished Seattle Monorail. One Roof Foundation and Climate Pledge Arena—in collaboration with Amazon—are providing $500,000 in funding to nonprofits in the Seattle area to advance environmental justice and positive social change. The nonprofits largely represent Black, Indigenous, and people of color communities and underserved areas. In recognition of their incredible work, the 2021 grant award winners include: Bike Works, a South Seattle-based nonprofit that makes bicycling accessible and affordable to help empower youth and address climate change. Earthlab, a University of Washington initiative pushing boundaries and developing innovative, just, and equitable solutions to environmental challenges. Chief Seattle Club’s Sovereignty Farm project, a seed-to-table social enterprise that provides ways for Indigenous elders, apprentices, artisans, and farmers to grow Native foods and focus on land stewardship and food sovereignty. Duwamish River Clean Up Coalition, a community-based nonprofit representing the residents of the Duwamish Valley region of South Seattle. The group is focused on increasing youth engagement and education, supporting placemaking and placekeeping, improving air quality and respiratory health, and combatting the hyper-local impacts of climate change. Lake City Collective, a grassroots, volunteer-run nonprofit advocating for a clean and safe environment for the families and youth from diverse communities in Seattle’s Lake City neighborhood. Seattle Parks Foundation, a nonprofit partner to Seattle Parks and Recreation that brings people together to create a thriving, accessible, and connected system of public space for all people. Spark Northwest, which partners with communities to build an equitable clean-energy future for all. Transportation Choices, a policy and advocacy nonprofit dedicated to making transportation accessible to all in Washington state. Celebrate live, with Coldplay Coldplay will play its first arena show in nearly five years to mark the grand opening of the Climate Pledge Arena, and to celebrate the launch of the band’s new album, Music of the Spheres. Amazon Music is making the concert available as it happens, worldwide, beginning at 7 p.m. PDT on Friday, October 22. Fans can watch the show at home or on their mobile devices, from the Amazon Music app, the Amazon Music channel on Twitch, and on Prime Video for all customers with or without a Prime Membership. In addition to the livestream concert, Amazon Music has teamed up with Coldplay to create an exclusive line of sustainable merchandise available now at www.Amazon.com/Coldplay. Customers will have the opportunity to purchase the collection before, during, and after the show—from the Coldplay artist page in the Amazon Music app, from www.Amazon.com/Coldplay, and for the first time, Amazon Music will power the artist merch booth at the show, making the exclusive line of Amazon Music merchandise available for fans to purchase while at the concert. The collection features apparel that is locally sourced, produced, and GOTS-certified, and made from 100% organic cotton. Customers can also shop the collection from the livestream event page during Coldplay’s performance on October 22. A weekend of free events for Seattle locals A harvest market will pop up for Seattle locals on Sunday, October 24 from 10:00 a.m. – 3:00 p.m. with more than 20 purveyors of local food and beverages, and will be open to the public in the surrounding Seattle Center. Live music will take place on the Community Stage presented by KEXP, with performances by Terror/Cactus at 11:00 a.m., Chong the Nomad at 12:00 p.m., Shaina Shepherd at 1:00 p.m., and Hollis at 2:10 p.m. The Climate Pledge Arena will host a Community Open House on Sunday, October 24 from 10:00 a.m. – 3:00 p.m. Seattle-area residents can experience Climate Pledge Arena, preview the concourses and seating bowl, and explore the many new features of this transformative project. In accordance with Washington State, all guests will be required to show proof of COVID-19 vaccination and wear a mask. RSVP for free Open House tickets by visiting Ticketmaster.com or learn more about Climate Pledge Arena. Contact Details Luis Davila luidavl@amazon.com

October 23, 2021 06:16 AM Eastern Daylight Time

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