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Luxy Hair Becomes First Hair Extension Brand To Launch AI Technology Tool

Luxy Hair

Luxy Hair, the highest-rated clip-in hair extensions brand worldwide, announces its partnership with AlgoFace, Inc. to launch the Virtual Hair Color Match Tool. Known for providing high-quality, 100% Remy human hair extensions and top-tier customer service, Luxy Hair, part of the Beauty Industry Group (B.I.G.), is the first hair extension brand to launch an Artificial Intelligence technology tool. The Virtual Color Match Tool takes the guesswork out of shopping for hair extensions, making the experience simple, seamless, and personalized. “The AlgoFace team built the B.I.G. hair color finder with cutting edge proprietary technology developed in-house that includes illumination correction, hair segmentation, and hair color classification using supervised learning techniques,” explains Taleb Alashkar, co-founder and CTO of AlgoFace. “The technology is fast, accurate, inclusive, and works on all hair colors and styles.” One of the most challenging aspects of shopping online for hair solutions is finding the appropriate color match. With this technology-driven tool, the customer has the option to take an instantaneous photo or upload an existing one to be immediately matched with the perfect color from an assortment of 35 options available on the website. While other beauty brands have tapped into AI and virtual try-on technology, no other hair extension brand on the market is using AI technology to solve the consumers' top concerns. “This is Luxy's initial foray into the world of AI, and it's only the beginning,” explains Amy Sveda, President of Luxy Hair. “We are working with AlgoFace to evolve our existing technology to include virtual try-on and will continue to find ways in which to deliver a more personalized, immersive experience for our customers. Our goal is to democratize the category of hair extensions. Simplifying the purchasing journey through technological advancements is a necessary step in achieving that goal.” The virtual color match tool is accessible via mobile or laptop and noticeably reduces the amount of time that customers have to spend trying to select their best hair color match. Luxy Hair is currently AlgoFace’s only hair partner and the two will continue to learn, refine, build, evolve, and expand as it relates to virtual interactions. The Virtual Color Match Tool can be found on www.luxyhair.com. We are happy to arrange an interview with Luxy Hair’s President, Amy Sveda, to offer more insight and information about the color match tool and partnership with AlgoFace. ABOUT LUXY HAIR: The #1 rated hair extensions brand in the world, Luxy Hair is on a mission to take the guesswork out of beautiful hair by creating hair for days. Made from 100% ethically sourced Remy human hair, Luxy Hair creates premium quality hair extensions for all of life’s moments—from routine to remarkable. Having amassed over 250K customers in more than 165 countries, along with a combined social media following of over 4 million, Luxy Hair is renowned for its exceptional customer service and engagement. A do-it-yourself solution that’s quick and easy to use, Luxy Hair is for anyone, any day, anywhere. ABOUT ALGOFACE: AlgoFace builds AR and AI technology that knows what’s unique in every person. Through precise tracking of 209 facial landmarks, AlgoFace technology enables a deeper understanding of the human form, to detect and recognize people more accurately, more easily, and more clearly. AlgoFace works with leading brands, agencies, and OEM partners to power face AI applications. Headquartered in Carefree, Arizona, they are a diverse team of passionate innovators with deep-rooted knowledge in computer vision, augmented reality, and applied artificial intelligence applications. For more information, please visit www.algoface.ai. Contact Details Six One Agency Camryn Carlson camryn@six-one.com Six One Agency Ilana Donner ilana@six-one.com AlgoFace Jeffrey Freedman jeffrey@algoface.ai Company Website https://www.luxyhair.com/

October 26, 2021 08:03 AM Eastern Daylight Time

COMCAST LAUNCHES INTERNET SPEEDS FASTER THAN 1 GIG IN GALLUP, NM

Comcast New Mexico

Comcast today announced the company has introduced additional Internet speed tiers for homes and small businesses in the Gallup area, with internet speeds up to 1.2 Gbps (1,200 Mbps.) The new speeds are now available to new and existing customers. More than 9,000 homes and businesses have access to Comcast’s network in Gallup. Consumers in Gallup now have access to all Xfinity Internet packages including 50 Mbps, 100 Mbps, 300 Mbps, 600 Mbps, 900 Mbps, and 1.2 Gig speed tiers. From supporting four connected devices at a time, to speeds designed for ultra-connected super-streamers, Gallup residents have a variety of options to keep them connected to more of what matters. “Fast and reliable broadband is a key component of a vibrant economy. As Gallup businesses continue to recover from the impacts of the pandemic, it is good to see Comcast’s investment in our community to help ensure that new and existing businesses will have the bandwidth needed to succeed in the digital economy,” said Bill Lee, CEO, Gallup-McKinley County Chamber of Commerce. “With Internet speeds ranging from 50 Mbps to 1.2 Gigabits, Gallup can continue to recruit more industry sectors into our community, and help existing businesses grow.” Additionally, Comcast will continue to offer its low-cost, high-speed Internet program, Internet Essentials, to help close the digital divide and give even more low-income households in Gallup the tools and resources they need to succeed in an increasingly digital world. The program provides 50 Mbps at-home internet access to low-income households for $9.95 per month. Households that qualify for programs like the National School Lunch Program, housing assistance, Medicaid, SNAP, SSI, and others may qualify for Internet Essentials. Since the program launched in 2011, Comcast has connected 296,000 low-income New Mexicans to the power of the Internet at home, including 2,800 individuals in Gallup. “When Comcast operates in your community, you can count on them to provide support to local nonprofits and community organizations,” said Sarah Piano, Managing Regional Director for Big Brothers Big Sisters Mountain Region. “Comcast is a long-standing partner and an amazing supporter of our critical mentoring work in Gallup and across New Mexico. Their Internet Essentials program is extremely affordable and helped us connect dozens of our families to an at-home Internet connection, which was critical this past year more than ever. Comcast genuinely cares about the communities they work in and continually strives to make things better for the families within those communities. We are so grateful for their partnership!” “We recognize Comcast plays an important role in helping our customers stay connected, so we are continuously advancing our Internet product with new innovation,” said Chris Dunkeson, Area Vice President, Comcast. “Our state-of-the-art gateways with WiFi 6 technology, wall-to-wall WiFi coverage, personalized tools and controls and advanced cybersecurity, are all helping to make our customers’ connectivity experience better than it has ever been.” According to The Xfinity Cyber Health Report, some users have dozens of devices in their home. Increased internet speeds support faster connections and more capacity to support the growing number of smart home devices that are being added to home WiFi networks today and in the future. Since 2017 alone, Comcast has devoted more than $12 billion to strengthening and expanding its network – including building more than 33,000 new route miles of fiber. Every 2.5 years the company adds as much capacity to the network as it added in all the previous years combined. Comcast’s residential broadband service is powered by xFi – a simple, digital dashboard for Xfinity customers to control their home WiFi network. In addition to parental control features like pausing WiFi and screen time scheduling, xFi provides content filters that ensure younger children can only access age-appropriate content. xFi now also comes with xFi Advanced Security, that protects all the devices connected to a customers’ home network from malware and other security threats. xFi can be accessed via the Xfinity mobile app (iOS and Android), or on the TV, on X1 and Flex, with the Xfinity Voice Remote. The feature is available at no extra cost to about 20 million Xfinity Internet customers who lease a compatible xFi gateway. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Comcast Julianne Phares +1 505-218-0961 julianne_phares@cable.comcast.com Company Website https://newmexico.comcast.com/

October 25, 2021 10:30 AM Mountain Daylight Time

National Guard Veteran Darin Overstreet Transitions to Owning Minuteman Press Franchise in Aurora, Colorado

Minuteman Press International Inc

Darin Overstreet, co-owner of the Minuteman Press franchise located at 14190 E. Jewell Ave., Suite 1, has retired from the Colorado National Guard where he served as Chief Public Affairs Officer for the Joint Task Force - Centennial. Today, Darin, who also served in the U.S. Air Force, runs Minuteman Press in Aurora along with his wife Anne. Together, Darin and Anne provide local businesses and non-profits with design, printing, marketing, and mailing services. During his time of service, Darin was an integral part of several missions both at home and abroad. He shares, “We (the National Guard) did both federal and state missions that could take us anywhere from The Hashemite Kingdom of Jordan to El Salvador to right here in Colorado. In 2013, one mission that particularly hit home was the Colorado floods. The flood ripped through a dozen counties, and I was part of the Colorado National Guard’s Joint Staff. We coordinated everything from sandbagging and evacuations to helping people in flooded areas. After the floods, our team was brought in to help rebuild the highway that leads to Estes Park, Colorado. We were able to get the roads paved and, during the rebuild, I coordinated with the media including interviews, public relations, photography, video, and writing articles.” Darin continues, “I am most proud of the fact that I was part of team that truly made a difference and helped people when they needed us most. Over 15 years, our Public Affairs team received 75 National Military awards. I really enjoyed community relations, which is something I am still doing today in a different capacity with Minuteman Press, our Veteran-owned family business in Aurora.” Applying Military Skills to Business Ownership With Minuteman Press in Aurora, Darin has found the perfect opportunity to apply the skills he acquired during his years of military service. He says, “There are so many lessons and experiences I have taken with me – community relations, messaging, public relations, photography, and building relationships with so many different types of people. As the Director of Community Outreach, I was already connecting people who may not otherwise meet and I learned the value of simply helping others by providing service.” Darin adds, “90 percent of our clients are other local business owners like me. If I see that they can benefit from one another, I make meaningful connections and I see working with my clients as a two-way street. I love working with them on all of their marketing promotions and social media, and just building relationships. I want to serve and strengthen my community just as I did when I was in the National Guard.” One other benefit that Darin sees in the transition to business ownership is his ability to endorse and promote businesses, which was not the mission of the National Guard. He says, “Now, I can promote other businesses and help them, and I love being an active part of the Aurora community in this way. For example, during the pandemic I’ve been working to promote local artists. I have a Bachelor of Fine Arts in Photo/Video, and so I’ve been art-adjacent all my life. With Minuteman Press, I am able to help these incredible artists print on demand and promote their stories.” Buying the Business During the Pandemic and Operating as an Essential Business Darin and Anne bought their business in June 2020 and have remained open and operating throughout the pandemic as an essential business. They have seen high demand for a wide variety of products as businesses continue to ramp up their marketing efforts. Darin says, “We’ve seen high demand for direct mail and Every Door Direct Mail. We help businesses reach out to targeted geographic and demographic areas so they can tell their customers about operations changes, new guidelines, and of course, special offers.” He continues, “Throughout the pandemic, popular items have included large format printing (banners, posters, and signage), updated restaurant menus, stickers, and dye sublimation (face masks and apparel). We’ve also helped clients come up with special offers for subscription boxes featuring relevant printed and promotional items that their customers will appreciate and remember.” When asked why he chose Minuteman Press, Darin answers, “I looked at other franchises but I’ve always been interested in printing. I have a passion for art, photo and video, and with this business I feel like I can help others bring their visions and branding to life. When I visited Minuteman Press at the Denver Franchise Expo, they were very professional and straightforward. They told me about how the franchise model worked including their training, ongoing support, and capped royalties. I also found the startup costs reasonable and felt they had the knowledge and resources to really help us operate this business.” Darin also credits the local support team in Colorado for being there every step of the way. “Regional Vice President Jack Panzer and Area Manager Todd Golberg are there for us whenever we need them and it is a tremendous benefit to us to have their continued guidance and reassurance.” Minuteman Press in Aurora is located at 14190 East Jewell Avenue, Unit 1, Aurora, CO 80012. Contact Darin and Anne Overstreet at 303-751-5007 or visit their website: https://minuteman.com/us/locations/co/aurora21 Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Franchise Business Review has also named Minuteman Press International a Top Franchise for Veterans. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

October 25, 2021 10:00 AM Eastern Daylight Time

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Peninsula Fiber Network Announces Pete Marquardt as Regional Account Director

Peninsula Fiber Network

Peninsula Fiber Network, LLC (PFN), a leading provider of fiber optic-based telecommunications and Next Generation 911 services throughout Michigan, Wisconsin, and parts of Minnesota today announced the addition of Pete Marquardt to its Wisconsin sales and marketing team. Marquardt comes with over 30 years of sales, marketing, operations, and management experience in Wisconsin. Outside of his professional life, he enjoys spending time with his family and taking advantage of outdoor activities. His focus with PFN will be as account representative to commercial businesses, governments, and other key organizations requiring internet, voice, and data networking solutions. Scott Randall, General Manager of Peninsula Fiber Network, stated, “We are delighted to add Pete to our sales team. His experience will be invaluable to our customers in Wisconsin as we continue to expand our network while adding add new products and services.” Pete Marquardt Marquardt is a 30-year veteran of sales, marketing, operations, and management. He brings his diverse background to rapidly growing PFN. Pete and his family reside in Little Suamico, WI. Contact Details Scott Randall General Manager, Peninsula Fiber Network, LLC (PFN) +1 906-232-1012 srandall@pfnllc.net

October 25, 2021 08:00 AM Eastern Daylight Time

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Ensuring Community Sports Programs Survive and Keeping Your Kids Active

YourUpdateTV

Similar to so many other small business owners (restaurants, shops and other local services), the leaders running youth sports programs have faced an evolving multitude of challenges over the past 20 months as the pandemic continues to impact both the programs and the kids they serve. Recently, Olympic Gold Medalist Benita Fitzgerald Mosley participated in a nationwide satellite media tour to discuss the importance of organized sports for every kid, family and community. A video accompanying this announcement is available at: https://youtu.be/3jFXybKQ8qA Latest data shows more than 25% of kids stopped playing sports & many sports programs have ceased operations or have returned in a limited fashion. The stark realities of the pandemic are that there are far too many kids that have been left without access to the physical, mental and emotional benefits sports offer and the lack of access to sports for kids in underserved communities has been exacerbated by the pandemic. For kids, spending time engaging in physical activity through organized sport, free play, at school, and with friends is vital to childhood development and society’s overall well-being. At LeagueApps, Benita leads a program called FundPlay to help address the systemic participation and accessibility gaps. Its mission is to support youth sports organizations and foster those important sports experience opportunities for young people in underserved communities. FundPlay, a National Youth Sports Strategy Champion, offers a quarterly grant program where it awards sports-based youth development organizations with FREE lifetime access to the LeagueApps youth sports technology platform, cash awards and other benefits to help youth sports leaders build organizational capacity. By the end of this year, under Mosley’s leadership, FundPlay will have awarded more than 100 grants, ensuring nearly 300,000 kids have access to sports. For more information, visit leagueapps.com/tour. About Benita Fitzgerald Mosley: Fitzgerald Mosley, an Olympic Gold Medalist, is responsible for stewarding the LeagueApps NextUp community and FundPlay program to support youth sports organizations and foster sports experience opportunities for young people from underserved communities. She also serves as the executive director of the PLAY Sports Coalition, a unique coalition of thousands of stakeholders across the national and community youth sports industry. Prior to joining LeagueApps, Fitzgerald Mosley served as Chief Operating Officer for the United States Olympic & Paralympic Committee and Chief of Sport Performance for USA Track & Field. About LeagueApps: LeagueApps helps leading youth sports organizations operate and grow with the industry’s most comprehensive youth sports management platform. Powering thousands of leading organizations from professional leagues and teams to clubs and camps, LeagueApps is on a mission to bring the benefits of sport to kids everywhere. Through its NextUp program, LeagueApps goes beyond technology to provide industry leaders with opportunities for professional development and relationship building. LeagueApps also operates FundPlay, a program that supports sports-based youth development organizations to address issues of accessibility and equity. Learn more at leagueapps.com. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 22, 2021 11:40 AM Eastern Daylight Time

Video

Argoid’s AI-driven Personalization Enhances Stickiness Among Millions of Mitron TV users

Argoid

What do you do when you have a large volume of short form video content available and millions of users but half of them are inactive? You know that the content is engaging and caters to diverse tastes, but matching preference to individual users is a tedious, mammoth task? You can either wish for magic or bring in the power of Artificial Intelligence. Argoid, an AI Recommendation and Search provider, based out of Silicon Valley and Bangalore, helped Mitron TV, a leading short format video app, enhance stickiness among consumers and new users with its AI-driven hyper-personalised personalization engine. YourNest-funded Argoid’s video recommendations activated approximately 50% of its idle user base and helped Mitron add one million new users, and Over 75% of app users watched all the videos recommended by Argoid With a 90% completion rate Video bounce rate dropped by 20% Mitron TV, had grown its user base to 50 million-plus downloads fairly quickly. To enhance its customer experience, Mitron TV wanted to personalize it. Argoid's algorithm unravelled the core technical challenge that Mitron TV faced - serving the best consumer experience to individual users. By leveraging machine learning to automatically understand each user’s preferences & behavior and serving them hyper-personalized video recommendations, Argoid sent personalized push notifications to each subscriber based on their individual interests and preferences. Argoid’s recommender system engaged viewers with the most relevant recommendations, at a personalized time, when they were most likely to act. It learnt the individual user’s behavior in real-time and recommendations became more accurate with every interaction, such as watching the video, liking, sharing a video, or following a creator. Not only that, the Argoid recommendation engine also supported content creators by serving them with relevant follower engagement notifications such as views, likes, shares, follows, encouraging them to keep creating. The cold-start problem - what to recommend to new/cold users - and other critical complexities were also solved with AI-driven seamless and relevant recommendations. Mitron TV saw the highest consumption and engagement from the 18-25 age bracket with Entertainment and Politics being most-watched categories. Anish Khandelwal, co-founder and CTO, Mitron TV, said, “AI-based personalization has been a game changer for Mitron TV; identifying when to nudge the user was as important as what (content). Argoid’s AI personalization engine made all the difference for our user retargeting campaigns.” “The amalgamation of AI technology with the Mitron app was an exciting challenge for us. We were focused on providing unsurpassed cutting-edge technology that would help the consumers to leverage the best the app had to offer. Understanding the gap between consumer’s wants and what was recommended, we were able to solve the most complex issues while maintaining consumer stickiness and engagement in the app through accurate video recommendations to millions of users. The AI-driven technologies developed by Argoid can help achieve the best conversion rates possible by providing hyper-personalised recommendations to each user at any touchpoint in real-time,” said Argoid’s CEO & Co-Founder, Gokul Muralidharan. Contact Details Argoid Preethy Ann Kochummen preethy@argoid.com Company Website https://www.argoid.ai/

October 22, 2021 11:00 AM Eastern Daylight Time

Peninsula Fiber Network Announces Nannestad, Patterson, and Proudfit Join Marquette Office

Peninsula Fiber Network

Peninsula Fiber Network, LLC (PFN), a leading provider of fiber optic-based telecommunications and Next Generation 911 services throughout Michigan, Wisconsin, and parts of Minnesota today announced the addition of Alec Nannestad, Holly Patterson, and Kelly Proudfit to its corporate office team based in Marquette. Nannestad and Patterson join PFN’s Finance team as Regulatory Support Specialists and will be responsible for working with the State of Michigan Public Service Commission on Next Generation 911. Nannestad is a recent graduate from Northern Michigan University holding a B.S. degree in economics and political science. Patterson comes to PFN from the insurance industry where she worked in group health insurance benefits. She is also a NMU Magna Cum Laude graduate with a B.S. degree in finance. Proudfit joins PFN’s Sales team as Sales Support Specialist. She will work with PFN’s growing sales organization to help insure a positive customer experience. Kelly has extensive quality assurance and customer service experience and will apply those skills in her new role. Scott Randall, General Manager of Peninsula Fiber Network, stated, “PFN is growing rapidly, and we feel fortunate to hire Alec, Holly, and Kelly in a very tight labor market. Their experiences and skills will help PFN continue to expand its reach serving key customers throughout our three states.” #### Alec Nannestad Nannestad is a graduate from Marquette Senior High School and Northern Michigan University. He holds a Bachelor of Science degree from NMU majoring in economics and political science where he was also the recipient of the Outstanding Graduating Senior Award from the political science department. While at NMU he worked for NMU’s wireless broadband program as a customer support specialist. Alec resides in Marquette. Holly Patterson Patterson came to PFN from Upper Peninsula Insurance Agency where she was responsible for HR, IT, and marketing. She is a Magna Cum Laude graduate of Northern Michigan University holding a Bachelor of Science degree in finance. She and her husband Jerad reside in Marquette. Kelly Proudfit Proudfit joins PFN after a successful role in the Quality Systems department of a medical design and manufacturing firm. Previously she was a small business owner in the UP applying solid experience in quality assurance and customer service. Kelly and her family live in Marquette. Contact Details Peninsula Fiber Network, LLC (PFN), General Manager Scott Randall +1 906-232-1012 srandall@pfnllc.net

October 22, 2021 08:00 AM Eastern Daylight Time

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Tykes, Inc. Selects BEASY’s NFT Management Platform to Power New Tykeland Marketplace

Beasy, LLC

Blockchain Made Easy, LLC (dba BEASY) announced today it has signed a multi-year enterprise licensing agreement with Tykes, Inc., a leading provider of digital likeness artwork to professional and college athletes as well as university sports and recruiting programs. Through the licensing agreement, Tykes will adopt Blockchain Made Easy’s private-labelable core blockchain platform called BEASY Authentication ™ to NFT-enable Tykeland, Tykes soon-to-be released online marketplace. Using BEASY’s technology, Tykeland plans to offer limited edition Tykes designs for use by Tykes customers as NFTs, including sovereign digital names and identities for use on any blockchain-based marketplace. In addition to Tykes use of BEASY’s technology, BEASY is using Tykes designs as player avatars within BEASY’s flagship sports and entertainment application called AthleteChain™. “We’re thrilled to be working with Tykes,” says Bob Kramich, Founder and CEO of BEASY. “By transforming the Tykes they already trust and love into sovereign digital identity avatars, universities and athletes can jumpstart NFT collaboration and revenue generation with trust.” Designed specifically for the sports and entertainment industry, AthleteChain ™makes it easy for players, universities, teams, and sponsors to generate NFTs directly from their own computers, then sell and track them on any website or NFT marketplace. The first of its kind in sports, BEASY AthleteChain ™ is a multi-party consensus network (MPCN), designed to verify and maintain the true state of asset ownership across all permissioned users, while also enabling users to buy, sell, trade or transfer intellectual property rights for physical and digital goods directly with one another. “Through BEASY’s solution, our customers can use their existing Tykes to jumpstart new revenue streams while also learning about blockchain, NIL, and NFTs in a way that’s already aligned with how they recruit and operate today,” says Jason Woullard, CEO and Founder of Tykes, Inc. “Offering blockchain-authenticated Tykes to our valued customers is a natural extension of the work we are already doing for them,” Jason adds. # # # About BEASY ™ Blockchain Made Easy ™, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company’s core product, BEASY Authentication ™, is a permissioned blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com. About BEASY AthleteChain ™ BEASY AthleteChain ™ is a turnkey SaaS software product enabling users in sports to create and manage NFTs directly from their personal computers and sell on any NFT marketplace or Shopify-enabled website using both credit cards as well as cryptocurrencies. A comprehensive yet extremely easy-to-use blockchain enablement platform, AthleteChain™ benefits aspiring athlete entrepreneurs with business benefits such as personal brand trademarking and proof-of-use, quality-at-the-source contract-to-smart contract creation and control, business partner and friend network administration, perpetual revenue tracking, contract compliance verification, and more. For more information go to https://beasy1.com/athletechain About Tykes, Inc. Founded in 2014, Tykes is a design-centered messaging company which creates ‘art that articulates’ for professional and college athletes, universities and global brands. Tykes digital avatars and designs enable everyone from individuals and entrepreneurs, to Fortune 500 enterprises to break through marketing clutter and connect with target audiences in relevant, intelligent and timely ways. Tykes branded designs are proven to increase customer engagement, brand loyalty and revenues. Connect with Beasy Twitter: https://twitter.com/BeasyInc LinkedIn: https://www.linkedin.com/company/beasy-blockchain-made-easy-llc/ Instagram: https://www.instagram.com/beasy1859/ Connect with Tykes https://www.mytyke.com/ Facebook: https://www.facebook.com/tykeland Twitter: https://twitter.com/tykeland Instagram: https://www.instagram.com/mytyke/ Contact Details Beasy, LLC. David Kaupp info@beasy1.com Tykes Jason Woullard, CEO info@mytyke.com Company Website https://www.beasy1.com

October 21, 2021 04:14 PM Eastern Daylight Time

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News Release

AWARD-WINNING CHIMNEY VIGOR GROUP ADOPTS NEW CORPORATE NAME: EDISEN - THE UNSKIPPABLE CONTENT COMPANY

Edisen

Global production and marketing services company, Chimney Vigor Group (CVG), today announced it will be rebranding under a new name, Edisen, the unskippable content company, to reflect its expanded creative and technology capabilities. Powered by its proprietary technology platform, Edisen offers clients genuine 360° services and builds upon the company’s creative foundation by delivering high-quality, premium content. “Rebranding as Edisen represents a new dawn for our business and the services we offer our clients,” said Edisen Global CEO Henric Larsson. “Our mission is to ideate, develop and produce content that is impossible to ignore. Technology enhances and empowers the creativity that is at the forefront of our business. Given our recent acquisitions, our 25-year heritage and the development of our own proprietary technology platform, our new name better reflects our unique combination of creative and technological innovation which enables us to deliver clients the world’s most powerful and impactful content.” “The Edisen offering is built on three key pillars: creativity to mesmerize, cloud technology to organize and artificial intelligence (AI) to optimize,” said Larsson. “The Edisen technology platform was purpose-built to solve major industry issues by adding efficiencies to the creative production process, thus saving time and money, as well as optimizing the creation, delivery and performance of breakthrough, undeniably engaging and high-performing content.” “Brands are demanding quality content that also draws an emotional response from viewers in every market of the globe. What we’ve built at Edisen is a creative tech stack that combines brilliant minds, a unique platform and AI capabilities. It enables us to develop great work, optimize it, and then deliver it with precision, efficiency and impact,” said Magnus Sorlander, Chairman at Edisen. The origin of Edisen began nearly 25 years ago as Chimney: a top resource for the world’s most recognized brands, for its ability to craft award-winning stories and campaigns. The company’s work has earned accolades and recognition ranging from the Academy of Motion Picture Arts & Sciences (Oscars), The British Academy of Film and Television Arts (BAFTA), The Cannes Lions, The Cannes Film Festival’s Palme d’Or, The Sundance Film Festival, Berlinale, and PromaxBDA. The adoption of the Edisen name marks the company’s continued global growth and success, fuelled by its excellent work, as well as a robust acquisition and innovation strategy. In 2019, the company merged with media management specialists OneVigor to become CVG, completing its remit to offer clients end-to-end marketing services, from concept right through to distribution. In June 2021, the company acquired Tonik+, a revolutionary new platform powered by video intelligence technology that identifies and analyzes video content scene by scene before automatically repurposing it and serving it back into the market, improving viewer ratings by up to 50 percent. To learn more about Edisen and the company’s latest capabilities, visit www.edisen.com About Edisen Edisen, the unskippable content company, is an independent, global specialist in production and marketing communications that creates content that can’t be ignored. Content that can be managed from inception to delivery through a worldwide collaboration platform. Content that can be optimized, adjusted and improved in-market through cutting-edge AI. With a legacy of 25 years of best-in-class entertainment and award-winning services (with the Oscars and Cannes Lions to prove it), coupled with a roster of 100+ clients in the marketing space, Edisen offers clients a range of production services within three integrated business areas: entertainment, marketing and technology. Privately-held, Edisen is powered by 13 global offices and 400 passionate creative people, all creating unskippable content for clients including Ikea, H&M, Dyson, Absolut, Shutterstock, Netflix, ViacomCBS and Universal Studios. Contact Details Shania Roper +1 843-693-7161 shania@kitehillpr.com

October 21, 2021 12:00 PM Eastern Daylight Time

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