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The Channel Company Acquires Global Marketing and Data Services Agency bChannels

The Channel Company

The Channel Company, the premier provider of news, insights, strategy, events, and marketing services for the technology channel in the United States, today acquired bChannels, a leading global marketing and data services agency specializing in the technology channel. With this strategic acquisition, The Channel Company will scale its full portfolio of services worldwide. It also adds powerful new data-driven capabilities to expand its clients’ partner networks and drive revenue. “The acquisition of bChannels is a bold step in our commitment to give our customers every advantage in the marketplace. This creates an unmatched portfolio of solutions that will transform how we enable our clients to win — anywhere in the world,” said Blaine Raddon, CEO of The Channel Company. bChannels provides scalable to- and through-partner marketing services, powerful partner data analytics, and market intelligence. The bChannels portfolio has tremendous synergy with The Channel Company’s end-to-end ecosystem of business outcome-driven strategy, insights, events, and marketing services. A Powerful Combination of Unique Strengths The Channel Company offers a wide range of products and services focused on the technology channel, including its CRN media entity, top industry events, online communities, consulting, research, education, and a full-service marketing agency. Adding bChannels to The Channel Company’s portfolio means that customers already familiar with The Channel Company’s offerings will now have access to exciting new capabilities. bChannels helps global technology vendors accelerate revenue growth to and through channel partners with its portfolio of services, including in-region marketing, data analysis, and competitive intelligence. Powering the bChannels product offering is its Intelligent Index TM database, the world’s largest partner capability database of more than 660,000 partners. Customers of bChannels will benefit from the extensive portfolio of additional marketing, creative, events, and consulting services that The Channel Company offers. Shared Goals and Values The Channel Company and bChannels share a common vision to provide clients with the best possible outcomes, employees with career development opportunities, and the company with a bold commitment to strategic growth. “Our organizations share a similar culture of client excellence, innovation, and deep technology channel expertise. We also share the vision to offer the most powerful suite of services for the technology industry in any market across the globe,” said Phil Gowing, Group CEO and Founder of bChannels. “This acquisition positions us to capitalize on the significant growth opportunity around data analytics, market intelligence, and the need for highly strategic global marketing within the technology channel. We welcome bChannels to The Channel Company family and look forward to working together to transform our customers’ and our employees’ growth,” said Raddon. bChannels’ M&A advisor was Grant Thornton UK and legal advisor was Capital Law Limited. The Channel Company received legal advice from Jones Day and due diligence advice from Alvarez & Marsal. About The Channel Company Headquartered in Westborough, MA, The Channel Company has been servicing the technology channel community for over 35 years. From CRN, the #1 source of technology news, insights and analysis for the IT Channel, to industry-leading events that connect clients to customers, to powerful research and engaging education to accelerate growth, to transformative marketing services to maximize investment, The Channel Company provides a full suite of business outcome-driven services focused on addressing the channelâs unique needs. The Channel Company is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. www.thechannelcompany.com About bChannels With offices in the U.K., U.S., Spain, Malaysia, and Australia, bChannels is a leading global marketing and data services agency specializing in the channel. bChannels has helped global technology vendors accelerate revenue growth to and through channel partners for over 22 years through their portfolio of digital marketing, partner enablement and data intelligence services. bChannels provides a genuine presence in all regions and has a deep understanding of the cultural, economic, and market dynamics within them. This ensures delivery of program and project outcomes that maximize the sales potential in every partner network. www.bchannels.com Contact Details The Channel Company Corporate Communications +1 508-531-9172 corporatecommunications@thechannelcompany.com Company Website https://www.thechannelcompany.com

February 25, 2022 08:00 AM Eastern Standard Time

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The Channel Company Acquires Global Marketing and Data Services Agency bChannels

The Channel Company

WESTBOROUGH, MA – The Channel Company, the premier provider of news, insights, strategy, events, and marketing services for the technology channel in the United States, today acquired bChannels, a leading global marketing and data services agency specializing in the technology channel. With this strategic acquisition, The Channel Company will scale its full portfolio of services worldwide. It also adds powerful new data-driven capabilities to expand its clients’ partner networks and drive revenue. “The acquisition of bChannels is a bold step in our commitment to give our customers every advantage in the marketplace. This creates an unmatched portfolio of solutions that will transform how we enable our clients to win — anywhere in the world,” said Blaine Raddon, CEO of The Channel Company. bChannels provides scalable to- and through-partner marketing services, powerful partner data analytics, and market intelligence. The bChannels portfolio has tremendous synergy with The Channel Company’s end-to-end ecosystem of business outcome-driven strategy, insights, events, and marketing services. A Powerful Combination of Unique Strengths The Channel Company offers a wide range of products and services focused on the technology channel, including its CRN media entity, top industry events, online communities, consulting, research, education, and a full-service marketing agency. Adding bChannels to The Channel Company’s portfolio means that customers already familiar with The Channel Company’s offerings will now have access to exciting new capabilities. bChannels helps global technology vendors accelerate revenue growth to and through channel partners with its portfolio of services, including in-region marketing, data analysis, and competitive intelligence. Powering the bChannels product offering is its Intelligent Index TM database, the world’s largest partner capability database of more than 660,000 partners. Customers of bChannels will benefit from the extensive portfolio of additional marketing, creative, events, and consulting services that The Channel Company offers. Shared Goals and Values The Channel Company and bChannels share a common vision to provide clients with the best possible outcomes, employees with career development opportunities, and the company with a bold commitment to strategic growth. “Our organizations share a similar culture of client excellence, innovation, and deep technology channel expertise. We also share the vision to offer the most powerful suite of services for the technology industry in any market across the globe,” said Phil Gowing, Group CEO and Founder of bChannels. “This acquisition positions us to capitalize on the significant growth opportunity around data analytics, market intelligence, and the need for highly strategic global marketing within the technology channel. We welcome bChannels to The Channel Company family and look forward to working together to transform our customers’ and our employees’ growth,” said Raddon. bChannels’ M&A advisor was Grant Thornton UK and legal advisor was Capital Law Limited. The Channel Company received legal advice from Jones Day and due diligence advice from Alvarez & Marsal. About The Channel Company Headquartered in Westborough, MA, The Channel Company has been servicing the technology channel community for over 35 years. From CRN, the #1 source of technology news, insights and analysis for the IT Channel, to industry-leading events that connect clients to customers, to powerful research and engaging education to accelerate growth, to transformative marketing services to maximize investment, The Channel Company provides a full suite of business outcome-driven services focused on addressing the channelâs unique needs. The Channel Company is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. www.thechannelcompany.com About bChannels With offices in the U.K., U.S., Spain, Malaysia, and Australia, bChannels is a leading global marketing and data services agency specializing in the channel. bChannels has helped global technology vendors accelerate revenue growth to and through channel partners for over 22 years through their portfolio of digital marketing, partner enablement and data intelligence services. bChannels provides a genuine presence in all regions and has a deep understanding of the cultural, economic, and market dynamics within them. This ensures delivery of program and project outcomes that maximize the sales potential in every partner network. www.bchannels.com Contact Details The Channel Company Corporate Communications +1 508-531-9172 corporatecommunications@thechannelcompany.com Company Website https://www.thechannelcompany.com

February 25, 2022 08:00 AM Eastern Standard Time

Kontron announces ME1310 distributed unit for service providers deploying in harsh environments needing built in switch and timing for Open vRAN

6WIND

6WIND, a leading High Performance, and Secure Virtualized Networking Software company is delighted to announce Kontron, a leading global provider of IoT, embedded computer technology, has increased its telecommunications portfolio to include the new ME1310 designed to solve restricted space and power challenges by enabling complex applications closer to the network edge while continuing to simplify Open RAN deployment. Featuring the latest Intel® Xeon® D-2700 processor, the powerful yet versatile ME1310 platform combines a long life, wide temp, small form factor mechanical footprint in a solution which complies with leading industry vRAN software offerings. Kontron’s far edge server is unique in the market in that it integrates what is generally multiple hardware entities into a very robust, wide temp (-40°C to +65°C) platform. By bringing separate hardware entities into a single unit which operates in a wide temp environment, OPEX and TCO is reduced through less requirements for AC/heat, cabling, reduction of multiple failure points, complexity of deployment and space required for deployment. The ME1310 is also applicable to a wide range of applications outside of the oRAN/vRAN space – transportation, industrial automation, military defense and more. “Extending our relationship with Kontron offers our customers a best of breed 5G Open RAN solution. The 6WIND vCSR provides line rate performance with zero packet loss delivering 20G while using only one CPU core. This leaves the rest of the CPU cores for running the DU application software. 6WIND vCSR makes an efficient use of Kontron’s platform capabilities to deliver an optimized routing and security solution which translates into a better OPEX and CAPEX saving”, commented Julien Dahan, CEO, 6WIND. “We are proud to bring our ME1310 to market, and the solution collaboration between the two companies continues to be powerful. Our further partnership with 6WIND gives our combined customers a unique edge differentiation, a full featured L3 Router. Adding the 6WIND vCSR with IPSec capabilities eliminates the need for an external hardware router in deployments requiring this functionality”, stated Robert Courteau, EVP, Kontron Americas. About 6WIND 6WIND is a virtualized networking software company and the worldwide market leader for Virtual Service Router solutions. 6WIND software is deployed globally by Service Providers, Cloud Providers, Enterprises, Systems Integrators, and Tier-1 OEMs, allowing customers to replace expensive hardware with software and virtualization for routing and security use cases. 6WIND has a global presence with Headquarters based in Paris, France, and in Santa Clara, California. Contact Details 6WIND Neelam Bahal, VP Global Marketing +44 7805 090701 neelam.bahal@6wind.com Company Website https://www.6wind.com

February 24, 2022 12:00 PM Eastern Standard Time

ReleaseHub Appoints Kelsey DeGeorge as Chief Revenue Officer

ReleaseHub

ReleaseHub today announced that Kelsey DeGeorge has been appointed as Chief Revenue Officer. DeGeorge joins ReleaseHub from Amazon Web Services, where she led a sales segment dedicated to B2B ISV companies, supporting them as consumers of AWS technology while forming joint GTM partnerships. DeGeorge will be responsible for scaling the GTM organization by accelerating ReleaseHub adoption, elevating ReleaseHub’s visibility through the channel, including cloud partner programs, and connecting with hundreds of thousands of developers on AWS who use conventional environments today. She will report directly to ReleaseHub CEO and co-founder Tommy McClung. “Hiring Kelsey is a major milestone for ReleaseHub,” said Tommy McClung, ReleaseHub co-founder and CEO. “We immediately recognized her unmatched knowledge of the software vendor market and her deep insights into how companies can build GTM partnerships with cloud providers, an influential channel strategy in the industry. She is intimately familiar with the challenges ISVs face, and her skillset is the perfect match as we ramp up for the next phase of growth.” ReleaseHub provides Environments-as-a-Service to software developers, easing a significant bottleneck in software production. Developers frequently wait for access to limited environments; having access to Environments-as-a-Service empowers developers to create cloud native full-stack environments on-demand, which can be used for quality analysis, running production applications and delivering software to customers on virtual private clouds or public clouds like AWS. “I was introduced to ReleaseHub during my time at AWS and recognized the opportunity that their novel Environments-as-a-Service platform provides,” said DeGeorge. “They’ve created a unique technology with significant growth potential. It’s a rare opportunity to join such an innovative company at the startup stage, and I’m thrilled to be part of the team.” Prior to joining ReleaseHub and AWS, DeGeorge held GTM and engineering roles at PTC, Schlumberger, and RealID. She has a BS in Mechanical Engineering from University of Colorado, and is involved in the Society of Women Engineers (SWE) and the Lunar University Network for Astrophysics Research (LUNAR). About ReleaseHub: ReleaseHub delivers Environments as a Service. It lets developers easily share progress with stakeholders when a full stack environment is created with every pull request and is shareable via custom URLs and directly in Slack. Every environment is a full instance of the app with all its services. ReleaseHub was funded by Sequoia, Y Combinator, Bow Capital, Artisanal Ventures, Hack VC, and other investors. More information is available at www.releasehub.com. Contact Details Forrest Carman +1 206-859-3118 forrest.carman@gmail.com Company Website https://releasehub.com/

February 24, 2022 09:00 AM Pacific Standard Time

6WIND Supports Intel® Xeon® D processor for its Virtual Cell Site Router (vCSR)

6WIND

6WIND, a leading high Performance and Secure networking software company announces the 6WIND Virtual Cell Site Router (vCSR) solutions now supports Intel’s new Intel® Xeon® D processor. As Mobile Network Operators seek cost-effective solutions to deploy 5G services, increasingly many are looking to Virtual RAN solutions leveraging best of breed vendors. By using COTS server with 6WIND Virtual Cell Site Router (vCSR), MNO’s can consolidate the functions of DU, and Router on a single COTS Server, therefore, reducing CAPEX footprint, cabling and OPEX for each Cell Site deployment. Intel’s new Xeon® D processor dense compute and connectivity resources [with up to 100Gb Ethernet throughput] and integrated accelerators [Intel® QuickAssist Technology (QAT) and Inline IPSec] enables the functionalities at the edge that your business demands. The new Intel Xeon® D capabilities combined with 6WIND vCSR make the ideal Cell Site Router for 5G rollouts. The 6WIND vCSR is designed to be deployed virtualized or containerized on an x86 COTS server, providing all required layer 3 connectivity features between the access network and the 5G core network. The 6WIND vCSR simplifies the mobile network architecture and significantly reduces operator TCO. It is optimized to develop high-performance routing and IPsec VPN connectivity with minimal CPU resource usage. In addition, the 6WIND vCSR comes with an open management and enhanced automation capabilities to ease integration with Operator’s NMS and OSS and simplify network operations. The 6WIND virtual Cell Site Router can deliver additional IP/MPLS capabilities to extend the provider network to the far edge. “We are excited to announce our support of Intel’s new Xeon® D processors. The enhanced capabilities of these next-generation processors are fully leveraged at the 6WIND vCSR and more broadly across the entire 6WIND Virtual Service Router product family, delivering improved CAPEX and simplifying 5G edge deployments. Beyond MNOs, this partnership will widely benefit Communication Service Providers, Enterprises and Cloud Providers to cost effectively accelerate their adoption of 5G!” stated Julien DAHAN, CEO, 6WIND. In addition to 6WIND vCSR, all of the 6WIND products support Intel’s new Xeon® D processor, including 6WIND Virtual Service Router (VSR) solutions; vPE, vSecGW, vCG-NAT, vCPE and vBorderRouter, 6WINDCloud and 6WIND Virtual Accelerator. About 6WIND 6WIND is a virtualized networking software company and the worldwide market leader for Virtual Service Router solutions. 6WIND software is deployed globally by Service Providers, Cloud Providers, Enterprises, Systems Integrators, and Tier-1 OEMs, allowing customers to replace expensive hardware with software and virtualization for routing and security use cases. 6WIND has a global presence with Headquarters based in Paris, France, and in Santa Clara, California. Contact Details 6WIND Neelam Bahal, VP Global Marketing +44 7805 090701 neelam.bahal@6wind.com Company Website https://www.6wind.com

February 24, 2022 11:30 AM Eastern Standard Time

Fintech NayaPay secures $13m as it rolls out digital payments revolution in Pakistan

Stockwood Strategy

NayaPay, a Pakistan-based fintech platform, has raised $13 million in one of the largest seed rounds in South Asia. Bringing together a diverse mix of leading global institutional and angel investors, the round was led by Zayn Capital, global fund manager MSA Novo and early-stage VC Graph Ventures from Silicon Valley. Singapore-based Saison Capital, Waleed Saigol’s Maple Leaf Capital and Warren Hogarth, CEO Empower Finance, also participated in the round, alongside a major investment from the sponsors of the Lakson Group – a Pakistani conglomerate with interests in media, telecom, industrials, financial services as well as controlling stake in Colgate-Palmolive Pakistan and McDonalds Pakistan. NayaPay is the first fintech of its kind in Pakistan having recently secured the first E-Money Institution license from the central bank, State Bank of Pakistan. It is on a mission to make financial services simpler and accessible to millions of Pakistani users. NayaPay aims to be at the forefront in the digitization of Pakistan with its two-sided platform for the underbanked. Pakistan presents a significant market opportunity for NayaPay, where over 50 million adults are unbanked and only 33% of women have a bank account. With 70% of the population under 35 years old, there is a significant mobile-first generation. Almost $4tn payments are made each year but only 1% of these are made digitally currently. On the merchant side, the majority of SMBs in Pakistan are unregistered, have traditionally dealt primarily in cash, and have very limited access to business banking. The fintech has launched its chat-led super app targeted primarily at students and freelancers; and is building a SaaS based platform called NayaPay Arc offering universal payment acceptance and financial management tools for SMBs. NayaPay’s platform strategy will harness the network effects between consumers and merchants, as seen in platforms such as Square Cash/Square, WeChat Pay, AliPay and Venmo in their native markets.. NayaPay CEO and Founder Danish A. Lakhani commented: “NayaPay is empowering young Pakistani adults starting their financial journey, from students stepping into adulthood to freelancers and entrepreneurs taking an active role in managing their finances. In many senses, it’s a coming-of-age moment for many and our goal is to continue to innovate and build functionality to become a part of their daily lives, for the rest of their lives.” Danish A. Lakhani added “Micro, small and medium businesses make up 90% of the merchant-base in Pakistan and yet they are underserved when it comes to access to basic financial services. NayaPay Arc will provide universal payments acceptance and a range of business financial management tools to empower entrepreneurs and small business owners. The tools are intended to give business owners the visibility of their cash flows, pay suppliers and grow sales. Our goal is to enable them to focus on growth while we take care of the rest. By helping small businesses harness the power of technology, we believe we can transform the Pakistani economy.” Faisal Aftab, Managing Partner and Co-Founder at Zayn Capital Frontier, said: “We are very bullish on fintech in Pakistan. While just beginning to emerge, Pakistani fintechs have the advantage of learning from peers and placing better informed strategic bets. We were impressed by the completeness of the vision of the founding team at NayaPay, and their differentiated platform-based strategy-- first focused on servicing the needs of underbanked consumers and SMBs with specific use cases and building out from there. With a proven ability to execute on the ground, the founder has an impressive track record of building and scaling businesses in Pakistan, including the country’s largest fiber broadband service (StormFiber).” Omar Siddiqui, General Partner at Graph Ventures, added, “We are excited to partner with Danish and the NayaPay team as they scale their leading digital payments platform for consumers and merchants in Pakistan. We have been early-stage investors in 300+ companies over the past decade in the United States, Southeast Asia, and Latin America, and we are excited to see the mobile and fintech technology trends that have empowered consumers in these markets also emerge in Pakistan. NayaPay already offers the most robust solution for consumers to access next-generation financial conveniences in Pakistan, and we look forward to working with the team as they roll out new products and grow their consumer base." Danish A. Lakhani concluded: “Customer trust is a key pillar of any platform’s success. At NayaPay, we are consumed by our obsession to simplify the lives of both consumers and merchants with our app and NayaPay Arc while supporting our customers with robust and scalable technology and fanatic customer service. We are also partnering with leading banks to provide additional value and convenience to our mutual customers, eventually leading to a full digital banking experience.” About NayaPay NayaPay, the first E-Money Institution in Pakistan, is a fintech platform empowering underserved consumers and SMBs with better access to financial services. NayaPay has been in a private beta, building a community of early supporters for its consumer proposition -- a chat-led super app accompanied by free Visa Virtual and physical cards. Any Pakistani citizen can open a NayaPay wallet on their smartphone in minutes and use the app to make everyday payments, send and receive money, split bills and much more. For merchants, NayaPay offers access to universal payments acceptance and powerful financial management tools with an easy-to-open business account and Visa card. NayaPay is authorised and regulated by the State Bank of Pakistan as an Electronic Money Institution. For more information please visit: www.nayapay.com About Graph Ventures Graph Ventures is an early-stage investment firm based in Silicon Valley with an operator-centric team and model. Established by leading technology entrepreneurs and executives in 2011, Graph has since backed 300+ start-ups around the world that have cumulatively created $10B+ in value, including BetterUp, Dapper Labs. Loft, PicsArt, Porch, and TrueLayer. Contact Details NayaPay Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.nayapay.com/

February 24, 2022 08:00 AM Eastern Standard Time

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OPPO Launches Find X5 Series – Revolutionising Videography with 4K Ultra Night Video Powered by MariSilicon X Imaging NPU

OPPO

The most advanced camera system powered by MariSilicon X and two IMX766 flagship sensors; true billion-colour 120Hz display; a flagship SoC platform with superior 5G performance; industry leading 80W SUPERVOOC Flash Charging; the iconic Hasselblad Natural Colour Calibration. SHENZHEN, CHINA - Media OutReach - 24 February 2022 - OPPO today introduced its cutting-edge flagship Find X5 Series, raising the bar on smartphone imaging and premium design. Bursting with industry-leading highlights, Find X5 Series boasts a futuristic aesthetic that achieves clean, modern sophistication and world-first imaging experiences. These include a dedicated imaging Neural Processing Unit, which overcomes smartphone video capture’s greatest challenge – nighttime recording. This is matched with an incomparable dual flagship IMX766 camera system, unrivalled performance and ultra-fast 5G connectivity, and incredible SUPERVOOC Flash Charging technology. “Find X5 Series elevates the Find X series to a whole new level of beauty – both aesthetic and in terms of capabilities, redrawing the boundaries of the mobile experience across design, imaging, battery technology and performance. It builds on the core DNA that made the Find X3 Series a hit with consumers and critics alike,” said William Liu, President of Global Marketing at OPPO. 4K Ultra Night Video and Captivating Photography Night video presents a major challenge for smartphones, so countless beautiful moments remain either uncaptured or saved in low quality. That’s why OPPO has designed a dedicated imaging NPU, MariSilicon X, to unveil the details at night. Based on a 6nm process crafted for top-tier imaging performance, the MariSilicon X not only packs the most powerful AI computing power available today, it also runs an advanced AI noise reduction (AINR) algorithm designed by the OPPO Research Institute. This means it can detect and reduce noise in each frame, pixel by pixel, while preserving finer detail, skin tone, colour accuracy. The result is a four times improvement in perceived night video resolution, less grain and superior colour reproduction, making 4K Ultra Night Video possible for the first time on an Android smartphone, with each frame as clean as a still photo. Of course, OPPO’s MariSilicon X is just one key element of Find X5 Pro’s advanced imaging system. The wide and ultra-wide angle cameras both feature Sony’s advanced 50MP IMX766 flagship sensors, with a sensor size of 1/1.56”, 2um large pixel size after binning. The wide angle camera also features a first-of-its-kind Five-axis OIS system, which when combined with proprietary algorithms, improves with every use to counter hand shake, reduce noise and sharpen scenes. The result? Even better shots and more stable videos than ever. With superior 4K Ultra Night Video capturing across wide and ultra wide cameras, the Find X5 Series boasts the best wide and ultra-wide imaging quality across both stills and videos in the industry. Working closely with Sony to customise an IMX709 sensor for Find X5 Pro’s front camera, OPPO has integrated MariSilicon X to ensure selfies look better than ever, with more texture and more accurate colour reproduction - even in challenging light conditions. And when more friends jump in the frame, the selfie camera automatically switches from an 80- to a 90-degree wide-angle, making sure nobody’s left out. OPPO Find X5 Pro also features Hasselblad Natural Colour Calibration in Pro Mode and a range of creative Master filters, bringing iconic natural colour, professional colour profile and style to mobile photography. Futuristic Design with Premium Look and Feel Find X5 Pro embodies a futuristic design to express a sense of calm and timeless beauty that cannot be matched. The ultra-hard, true ceramic back of Find X5 Pro is available in Ceramic White and Glaze Black to reflect its clean, modern sophistication at its finest. This seamless ceramic back panel is two times stronger than any conventional glass panel, and double as effective for heat dissipation. And of course Find X5 Pro is splash, water, and dust resistant with a IP68 rating. Find X5 Pro’s display is just as impressive, featuring a 6.7-inch ultra-clear curved AMOLED screen that continues the gentle curves and flowing lines from the smooth, pristine back, all the way around to the front. With a WQHD+ resolution, and 100% P3 colour gamut coverage, Find X5 Pro’s 10-bit screen displays more than 1 billion colours, creating smooth tonal and colour gradations, displaying the full depth and range of even the most subtle shifts in colour. Find X5 Pro also boosts display performance with the first multi-brightness colour calibration of its kind, creating colours that are consistent, whether you’re looking at the screen under dim artificial light or under a bright summer sky. Excessive amounts of specific types of light can impact sleep and result in eye strain, so OPPO has introduced 8192-level screen dimming to the Find X5 Pro, to match pupil adjustment speeds across different lighting conditions. The result is a more comfortable viewing experience, and amongst the most advanced eye care available on a smartphone. Most Powerful OPPO Flagship to Date Powered by the latest-generation, multicore Snapdragon 8 Gen 1 processor, Find X5 Pro is supercharged to handle even the most demanding games and applications. Based on a compact, 4nm manufacturing process, Qualcomm’s integrated 2022 flagship GPU offers 30% higher performance, and 25% more power efficiency than the previous generation, in addition to enhanced AI capabilities. Despite its class-leading power, OPPO has doubled down on efforts to boost battery life on Find X5 Pro and level-up power management. The large, 5000mAh dual-cell battery reflects a capacity increase of more than 11 per cent over Find X3 Pro. Find X5 Pro also introduces Battery Health Engine, which helps maintain optimal battery life over a longer period of time – up to 1600 charging cycles, roughly two times the industry standard lifespan. With the support of enhanced 80W SUPERVOOC Flash-charging technology, Find X5 Pro can be charged from close to empty to 50 per cent in just 12 minutes, and with 50W AIRVOOC, it powers up to 100 per cent wirelessly in just 47 minutes. ColorOS 12.1: Intelligent and Secure OPPO’s human-centric interface, ColorOS 12.1 is its most beautiful, intuitive and personal experience ever. Combining with Google’s Android 12 operating system, it delivers incredible experiences and class-leading privacy features, while maintaining full access to the Google Play Store and its 3 million+ apps. For ColorOS 12.1, time has been spent refining the aesthetics, from iconography to patterns, elevated with light and shadow to create a more real, three-dimensional feel. Maintaining the privacy and security of your data – whether personal or for business is also a top priority and a key focus for ColorOS. With version 12.1, users can easily make the most of their new Find X5 Pro. And when multitasking on your phone alone isn’t enough to get things done, a new Multi-Screen Connect feature enables seamless working across a Windows PC and phone. Maintaining the privacy and security of your data – whether personal or for business – has always been a top priority and a key focus for ColorOS. These efforts have been recognized by third party organisations including ISO, ePrivacy, and TrustArc and in November 2021, the Find X3 Pro was the first Chinese smartphone to receive MDfPP common criteria certification. Prices and availability The OPPO Find X5 Pro will be available from March 14 priced at €1299. The OPPO Find X5 will be available from March 14 priced at €999. OPPO Enco X2 will be available from mid-April at €199. Pre-orders of OPPO Find X5 Series start from February 24. * Prices and availability may vary among different markets. About OPPO OPPO is a leading global smart device brand. Since the launch of its first mobile phone Smiley Face in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find X and Reno series. Beyond devices, OPPO provides its users with the ColorOS and internet services including OPPO Cloud and OPPO+. OPPO has footprints in more than 50 countries and regions with more than 40,000 employees dedicated to creating a better life for customers around the world. Contact Details OPPO Media Contact press@oppo.com

February 24, 2022 07:00 AM Eastern Standard Time

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OPPO Sets to Strengthen Presence in High-end Market with New Find X5 Series

OPPO

SHENZHEN, CHINA - Media OutReach - 24 February 2022 - OPPO today launched its latest family of flagship smartphones, the Find X5 Series, marking another decisive step into the high-end market for the leading smartphone brand. The new addition to the Find X Series is the first smartphone series to be powered by OPPO’s MariSilicon X imaging NPU and other industry-leading features. With its futuristic design, seamless ceramic back panel, and premium International Warranty Service, every aspect of the Find X5 Series has been tailored to deliver the best possible user experience. “At OPPO INNO DAY 2021, we announced our brand proposition of ‘Inspiration Ahead’, defining our commitment to constantly redraw the boundaries of the smartphone experience to make life better for everyone, regardless of the challenges and uncertainties faced,” said William Liu, Vice President and President of Global Marketing at OPPO. “With the Find X5 Series, we have raised the bar for flagship smartphones in terms of style and performance, while never stopping in our exploration of new possibilities.” Rapid international growth reaches new heights Last year saw OPPO establish itself in high-end markets worldwide while delivering strong growth for its high-end devices. Through successful partnerships with leading mobile operators, growth in the $600 segment surpassed 200% in 2021, while global shipments of the OPPO Find X3 Series increased by 140% compared with the previous Find X Series. As of December 2021, OPPO has filed for over 75,000 patent applications and over 4,500 of them are related to 5G. With these strong technical foundations, OPPO delivers a portfolio of high-performing 5G products, the success of which have resulted in the brand ranking the second for two consecutive years in global 5G smartphone shipments among Android manufacturers according to the data from Canalys [1]. Global partnerships with the likes of Roland-Garros and Wimbledon have also driven awareness for the OPPO brand worldwide. According to the data from Canalys, in 2021, OPPO held on to its place as the fourth largest smartphone manufacturer worldwide, with a total market share of 11% [2]. Taking the end-to-end smartphone experience to the next level The OPPO Find X5 Series raises the bar for flagship smartphone performance across the board with OPPO’s best-ever technology, product experience, and customer service. MariSilicon X — OPPO’s recently-unveiled self-designed imaging NPU — makes its debut on the Find X5 Series. The NPU and its advanced in-house algorithms, including AINR, deliver a leap in computational photography performance. With MariSilicon X, the Find X5 Series is the first flagship smartphone series capable of capturing clear 4K Ultra Night Video that can rival what is seen by the human eye. Following its long-held mission to bring both natural and professional colors to smartphone imaging, OPPO has joined hands with Hasselblad to bring its Natural Color Calibration to the Find X5 Series, empowering users to unlock more emotive moments. Elsewhere, many of OPPO’s breakthrough innovations can be found on the Find X5 Series. OPPO’s upgraded 360° Smart Antenna 3.0 ensures stable connectivity, with greater signal strength and range than other models. The series also features enhanced Flash Charging technology for faster charging, while a multi-tier cooling system ensures smooth overall performance and efficient dissipation. Beyond the phone itself, OPPO has turned its attention to the entire customer experience. Find X5 Series owners will have access to OPPO’s premium International Warranty Service, which can be used at over 2,500 service centers in 62 countries and regions worldwide. A standout flagship, driven by OPPO’s human-centric insights Guided by OPPO’s brand mission “Technology for Mankind, Kindness for the World”, the Find X5 Series represents OPPO’spursuit of human-centric product features and designs aimed at improving the day-to-day lives of its users. The design of the Find X5 Series reflects every aspect of the user experience. Built with advanced manufacturing technology, the curved and continuous ceramic back panel is anti-fingerprint and comfortable to hold while also providing greater protection and heat dissipation. OPPO’s thoughtful consideration of its users is also manifested in ColorOS 12.1, which includes features such as the O Relax digital relaxation suite and Color Vision Enhancement for those who perceive color differently or have color vision impairments. Looking at the bigger picture, OPPO strives to be a sustainable company and remains committed in its responsibility to the protection of the planet. In May 2021, OPPO was among the first companies to join the Eco Rating Labelling Scheme established by leading mobile operators in Europe. OPPO has also adopted green product design practices into the entire life cycle of the Find X5 Series: about 45% of the packaging is made by recycled fiber, and the overall plastic used in the packaging has reduced by 95% since 2019; for plastic materials that cannot be replaced for now, OPPO choose to use the biodegradable polylactic acid material; meanwhile, OPPO’s Battery Health Engine ensures the phone’s battery is able to maintain more than 80% of its effective power after 1,600 charge cycles — which greatly extends the product durability. To inspire more people to preserve the biodiversity of the planet, OPPO also collaborates with National Geographic to capture beautiful imagery of endangered and at risk animals, and supports National Geographic Society and its wildlife conservation efforts as part of the Endangered Colours campaign for the second consecutive year. With the new Find X5 Series, OPPO is breaking new ground in technological innovation and human-centric user experience in the high-end market while sticking to its core values — a trait that OPPO will maintain as it continues to explore new possibilities in technology and products that help make life better for users worldwide. Note [1] OnePlus is included in the OPPO global shipment [2] OnePlus is included in the OPPO global market share Contact Details OPPO Media Contact press@oppo.com

February 24, 2022 07:00 AM Eastern Standard Time

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amika Taps Assembly to Lead Integrated Media Program Aimed at Growing Its Passionate Communities of Haircare Enthusiasts

Assembly

Global omnichannel agency, Assembly, has been chosen by prestige haircare brand, amika, to lead its integrated media program, with an emphasis on driving sustained awareness and building brand equity. amika has emerged as a go-to haircare brand through its ‘ all hair is welcome ’ positioning, which represents 10 unique collections of haircare for every hair type, texture, and style. amika has called on global data-driven agency, Assembly, as its partner in expanding its community of brand enthusiasts through its distinct, disruptive, and impactful messaging connected to purpose and inclusivity. “amika is a brand that has authentically lived its core values of kindness and inclusivity while doing good for the planet far before it was ‘cool’ or even an expectation from consumers,” said Kim Davis, Vice President at Assembly. “This is one of those best of both world partnerships where we get to bring the latest in media innovation to a brand that’s as committed as we are to nurturing people and the planet. We’re looking forward to developing an out-of-the-box channel strategy that maximizes brand awareness for amika.” amika was built with purpose at its heart by creatives, stylists, and product enthusiasts alike, and encourages a diverse and creative culture that’s fueled by radical thinking. In placing people and the planet at its core, the brand has maintained its mission of bringing progress to the beauty industry. “The name ‘amika’ means friend—to hair, hairstylists, the planet, our communities, and each other—and it’s truly embedded into everything we do. We want our customers to know us for not only our high-quality products, but our commitment to making a positive impact on people and the planet," said Chelsea Riggs, amika’s Brand President. “We were impressed by Assembly’s integrated approach across the funnel to help accomplish our goals and we were immediately aligned in our vision.” This year marks a strategic shift in digital media investment for amika, with an increased focus on driving awareness and new customer acquisition. Assembly will partner with amika to develop a full-funnel multi-channel strategy to achieve these goals. The team’s focus for the year includes strengthening paid social investment, a renewed focus on paid media influencer integrations, and continued momentum in search and display. Assembly and amika will also work together to introduce new high-impact channels to amika’s mix, including CTV, TikTok and localized OOH. “We’re flexible and agile, which gives us an opportunity to test and learn in new channels and platforms where we know our customers are spending their time. We have some big brand and product moments coming up this year, and we’re also excited to see how measurement helps support all of the work we’re doing in increasing the focus on brand awareness and consideration,” said Kelley Martin, amika’s Senior Vice President of Marketing. About Assembly: Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,500 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that help brands find the change that fuels growth. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information. About amika: A friend to hair, hairstylists, to her, him, them and you. The name amika means friend in the language Esperanto & represents our belief in the power of community and the beauty of diversity. Straight out of Brooklyn, where creativity and hustle are a way of life, we’re a collective of creatives, hairstylists, chemists, and product enthusiasts. We only make products that make us proud. 10 collections for every hair type, texture and style. Visit www.loveamika.com for more information, and follow @amika on Instagram. Contact Details Assembly Sara Pollack, VP of Marketing +1 917-438-4922 sara.pollack@assemblyglobal.com Company Website https://www.assemblyglobal.com/

February 23, 2022 09:00 AM Eastern Standard Time

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