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How The US is Leading the World to End COVID

YourUpdateTV

After two years of dealing with COVID issues, everyone is sick of arguing about masks and wants the supply chain fixed, the economy to rebound and kids to stay in school. The United States has been the global leader in the fight donating more than a half a billion vaccine doses and hundreds of millions of dollars. More needs to be done, and it’s in the hands of Congress to pass an emergency plan to End COVID Now. YourUpdateTV spoke to Michelle Nunn, President & CEO of CARE USA and Dr. Angela Wakhweya, CARE USA Senior Director, Health Equity and Rights Team to discuss how the US is leading the world to end COVID. A video accompanying this announcement is available at: https://youtu.be/vbbO4zX15Qw An emergency plan being considered by Congress will put billions of dollars into vaccines that could help reduce the risk of new variants developing that could threaten the United States and finally allow us to get back to normal. END COVID NOW is up with new advertisements across the country starting today, Lead The World and Variants are running nationwide on TV and cable as well as digital and streaming platforms. The Campaign to End COVID Now says This pandemic isn’t going away. Instead, it is a chronic disaster for everyone – families, communities, the whole country. The solution is straightforward and staring us in the face – we must achieve global immunity through ensuring everyone in the world has access to vaccines as quickly as possible. If not, we will continue to see variant after variant spread through our neighborhoods, disrupting and threatening our lives and our children’s lives. To learn more, visit EndCovidNow.com About the Campaign to End Covid: The End Covid Now campaign was formed by public health experts, scientists, and other concerned Americans to pressure our nation’s leaders and pharmaceutical companies to ensure future variants don’t shut down America. The plan to end COVID-19 consists of investing more money in vaccine manufacturing, sharing the vaccine formula so other countries can manufacture and distribute them, and working with allied countries to get more people vaccinated so Americans are safe from future variants. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 07, 2022 12:03 PM Eastern Standard Time

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Loveland, Colorado's Sweetheart Festival Brings Free Family Fun Valentine’s Day Weekend Feb. 11-12

Loveland Chamber of Commerce

Spend Valentine’s Day weekend in the nation’s Sweetheart City at the Loveland Sweetheart Festival from 5-9 p.m., Friday, Feb. 11, and 1-9 p.m. Saturday, Feb. 12. Downtown’s Foundry Plaza will come alive with a special effects light show, live entertainment, the Palace of Sweets, kids zone, Tunnel of Love, interactive art projects, Loveland Pub and Beer Hall, Sweetheart Classic 4-miler race, and the Little Miss Valentine and Little Mr. Cupid contest. The festival, an extension of Loveland’s 76-year history of celebrating love through its internationally-recognized Valentine Re-Mailing Program, features something for everyone – families, couples, beer, and chocolate lovers, running lovers, art lovers, and forever loves. Things to See and Do Travel through the Tunnel of Love Interact with performers including a stilt walker, LED hula hoopers, and fire show Watch live music and entertainment Enjoy the light show and pyrotechnics See heart-shaped ice sculptures and giant inflatable heart Explore history through the Loveland Museum Valentine history pop-up exhibit Purchase delectable eats at the Palace of Sweets from “B” Sweet Cupcakes, Cupcake Gypsies, Loveland Chocolate, and Red Branch Bakery Enjoy the Loveland Pub Beer Garden featuring Grimm Brothers, Loveland Aleworks, Crow Hop, Sweetheart Winery, and the OBC Wine Project Sign the graffiti ice wall Pose at the neon photo-op stations Cheer on the Little Miss Valentine and Mr. Cupid Contest Participate in the Loveland Sweetheart Classic 4 Miler race Purchase and engrave love locks at the Visitors Center Shop Enjoy vendors and food trucks Enter to win Avelo Airlines tickets to Burbank, California, and Las Vegas, Nevada Bring the kids for fun and games including: Meet and greets with a princess and other characters Face painting Colorado Eagles shoot booth hockey games Ice penguin ring toss Loveland Parks & Recreation brick creation station The full schedule of events is available at visitlovelandco.org/sweetheartfestival/. Follow the event on Facebook at Facebook.com/LovelandSweetheartFestival. About Visit Loveland The mission of Visit Loveland is to enthusiastically promote, market, and sell Loveland, Colorado as a destination for meetings, conventions, and individual travelers, fostering economic development and benefiting and supporting members and the overall business community. It is Visit Loveland’s goal to promote tourism, conventions, and related activities within the city by marketing the city and sponsoring destination and community events. Learn more at VisitLovelandCO.com. About the Loveland Chamber of Commerce Founded in 1902, the Loveland Chamber of Commerce is northern Colorado’s “driving force for business.” Comprised of more than 750 local companies, the chamber offers a vast array of educational and networking programs to help its investors, both large and small, gain the skills and resources necessary to thrive and prosper in today's economy. As a founding member of the Northern Colorado Legislative Alliance (NCLA), the chamber also serves as an advocate for business, working on behalf of entrepreneurs to lead and influence local, state, and federal policy on issues affecting the unique interests of business in northern Colorado. For more information on the Loveland Chamber, please call 970-667-6311 or visit loveland.org. Contact Details Visit Loveland Colorado Cindy Mackin +1 970-290-8810 Cindy.Mackin@CityofLoveland.org Company Website https://visitlovelandco.org

February 07, 2022 08:10 AM Eastern Standard Time

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Unruly Agency Sign Netflix’s ‘Too Hot To Handle’ Cast Members to Its Roster

EMC|BOWERY

LOS ANGELES -- Unruly Agency, a leading agency for social media talent, has added three top cast members from Netflix’s hit series, Too Hot To Handle to its client roster. Chase DeMoor, Peter Vigilante and Nathan Webb have all signed with the agency to handle their brands, develop and implement marketing campaigns and manage their presence on revenue-generating third party platforms. Just last year, Unruly signed social media megastar Tana Mongeau, Abby Rao and Lauren Blake. “We’re excited to welcome Chase, Peter and Nathan to the Unruly family. Influencers and talent turn to us for our expertise and resources and we pride ourselves in assisting our content creators in building their brands and monetizing their social media presence,” said Tara Electra CEO and Cofounder of Unruly Agency. “We’ve continued to leave our mark in the industry as an indomitable force in regard to influencer activations, marketing and social media management” said Nicky Gathrite Cofounder of the Unruly Agency. DeMoor has 2.2 million TikTok followers and 1 million Instagram followers, Vigilante has 3.6 million TikTok followers and 579 thousand Instagram followers, and Webb has 579.1 thousand TikTok followers and 501 thousand Instagram followers. About Unruly Unruly Agency is a creative marketing, social media and production company that works with models, social media talent and influencers to build their brands and increase their revenue. The company develops campaigns that drive traffic, boost sales and raise overall market awareness. Unruly Agency represents more than 100 models and influencers with a combined reach of more than 500 million consumers worldwide. Unruly Agency is based in Los Angeles. More information is available at UnrulyAgency.com and on social media @UnrulyAgency. CONTACT: Johnny Gines EMC|BOWERY johnny@emcbowery.com Contact Details EMC Bowery Johnny Gines +1 323-654-0001 johnny@emcbowery.com

February 04, 2022 03:00 PM Eastern Standard Time

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The Importance of Indoor Air Quality

YourUpdateTV

Aire Serv®, a Neighborly® company, is a global franchise providing installation, maintenance and repair of heating, ventilation, air conditioning and indoor air quality systems. Aire Serv® franchisees provide services to residential and commercial customers from more than 200 locations worldwide. Established in 1992, Aire Serv® is part of Neighborly®, is the world’s largest home services franchisor of 29 brands and nearly 5,000 franchises collectively serving 10 million+ customers in nine countries, focused on repairing, maintaining and enhancing homes and businesses, united under one platform serving 10 million+ customers in nine countries. Neighborly® brands are found at Neighborly.com and through the Neighborly App. For more information about Aire Serv®, visit AireServ.com. The quality of the air we breathe has a direct effect on our health and comfort. You may notice some of the more prominent side effects of indoor air pollution, like an unpleasant odor, but many others go undetected. These include headaches, fatigue, respiratory issues, and other serious, long-term conditions. Recently, Hall of Famer and Super Bowl Champion, Jerome “The Bus” Bettis, teamed up with Aire Serv, a Neighborly company, on a nationwide satellite media tour to discuss the importance of indoor air quality, especially when it comes to how pollution can impact workouts. A video accompanying this announcement is available at: https://youtu.be/moFVmGsuRK0 Jerome was diagnosed with asthma at the age of 14 and as an avid athlete, making sure he wasn’t aggravating that condition was critical to his performance level. As a result, he started learning about different air pollutants and discovered that many are actually found within the home. When you’re constantly breathing in air pollutants, it can take a toll on your breathing over time and especially make it difficult to breathe deeply while exercising. When you don’t get enough oxygen, your energy level decreases, which directly impacts the intensity and performance of your workouts. The cleaner the air you breathe, the better you’re setting up your body for a successful training session. Something as simple as changing the air filters quarterly can have a great impact on indoor air quality. Also, being more mindful of the items in your household will help, such as opting for real plants that will help purify the air indoors, buying beeswax or organic candles, and even swapping out dryer sheets and fabric softeners for more natural alternatives. The experts at Aire Serv recommend making sure you have proper ventilation and filtration throughout the home, as well as air treatments to get rid of any bacteria or viruses. To determine what’s best for your home, call a service professional from Aire Serv to test for you, as this will eliminate a lot of the guesswork. Aire Serv service professionals will go through a discovery stage that discusses issues in the home such as dry throat, allergies, asthma, headaches, and fatigue before analyzing the air quality inside of the home. Once the analysis is complete, the service professionals can recommend additional measures to improve the quality of air in the home, including air and duct cleaning, duct sealing, UVC protection, and ionization. For more information, you can visit AireServ.com, or Neighborly.com to learn more about their other home service brands. About Jerome “The Bus” Bettis: The former Pittsburgh Steelers Running Back is one of the best all-time running backs in the NFL (6th overall in rushing). Jerome Bettis was also the recipient of the Walter Payton Man of the Year Award in 2001. “The Bus” finished his NFL career in January 2006 after 13 seasons, retiring immediately following the Pittsburgh Steelers’ 21-10 win over the Seattle Seahawks in Super Bowl XL in his hometown of Detroit. Diagnosed with asthma at age 14, Bettis is a tireless advocate for asthma education and awareness. Bettis founded and establish “The Bus Stops Here Foundation” in 1996 to help improve the quality of life for disadvantaged and underprivileged children. About Aire Serv ®: Aire Serv®, a Neighborly® company, is a global franchise providing installation, maintenance and repair of heating, ventilation, air conditioning and indoor air quality systems. Aire Serv® franchisees provide services to residential and commercial customers from more than 200 locations worldwide. Established in 1992, Aire Serv® is part of Neighborly®, is the world’s largest home services franchisor of 29 brands and nearly 5,000 franchises collectively serving 10 million+ customers in nine countries, focused on repairing, maintaining and enhancing homes and businesses, united under one platform serving 10 million+ customers in nine countries. Neighborly® brands are found at Neighborly.com and through the Neighborly App. For more information about Aire Serv®, visit AireServ.com. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 04, 2022 02:54 PM Eastern Standard Time

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Bluberi Promotes Industry Veteran to Key Leadership Position

Bluberi

Bluberi (or “the Company”) today announced that Mike Brennan has been added to its executive leadership team in the role of Chief Product Officer. Brennan is an industry veteran with a proven record of success and will lead the Company’s product strategy and game development efforts. “We are excited to add Mike to the team in this key role,” said CEO, Andrew Burke. “Mike has a rich history across many disciplines including product management, market research, and intellectual property, just to name a few, and a passion for developing games that will impact the market and drive play. With Mike’s expertise, Bluberi is poised to become a top player in the market.” Brennan joined Bluberi after serving more than 16 years with Atronic/GTech, which became today’s IGT, ending his tenure there as Vice President of Product Management. Mike led market-facing global product teams, allowing him to visit properties throughout the world, consuming player, operator, and industry needs first-hand for well over a decade. “I couldn’t be more excited to lead Bluberi’s R&D and Product Management efforts, joining a skilled management team and a talented design group within a company with such a rich tradition,” says Brennan. “In this competitive industry, we must stand out, so we’re busy prepping compelling products with content designed to strategically disrupt the market, all built with the unique approaches of an agile group. It’s a dream fulfilled to be able to collaboratively execute what is the lifeblood of our industry: making the games that our players play and pursue.” ### About Bluberi Backed by more than 25 years of industry experience, Bluberi is an inventive company that is dedicated to developing and delivering the highest quality casino gaming experience to players and operators. Our team is comprised of seasoned, multi-talented innovators who are focused on bringing gaming to life with entertaining games and high-performing cabinets. Our products are designed to add vitality to gambling and transport players to an energetic world of winning. We are the risk-taking spirit of gambling and we add imagination and innovation to everything we create. Learn more at bluberi.com. Contact Details Bluberi Lesley Hodges, Sr. Director of Marketing Lesley.hodges@bluberi.com

February 03, 2022 11:00 AM Pacific Standard Time

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Osmo From BYJU’s Names Kar-Han Tan, Ph.D., Head of Computer Vision and Machine Learning

Osmo

Award-winning STEAM brand, Osmo from BYJU’S, announces Kar-Han Tan’s appointment as Head of Computer Vision and Machine Learning, effective immediately. With three decades leading teams in robotics and AI research and development, Tan will further the development of a world-class computer vision and AI platform that aids in the creation of new products, games, and devices incorporating gains made in deep learning technology. In addition, he will lead a growing global team to research, develop, and optimize new algorithms for computer vision and AI-enabled features such as object detection, object recognition, hand tracking, pattern matching, and hand-drawing analysis, among others, all in an effort to create the best learning tools and outcomes.. “We were impressed by Kar-Han’s extensive experience leading R&D teams in robotics, AI, and deep learning,” says Mark Solomon, Senior Vice President of Products and Platform at BYJU’S. “His background will help Osmo expand the usage of computer vision technology across BYJU’S various products and platforms, further meeting the needs of learners of all ages everywhere.” Tan, who was born and educated in Singapore, most recently founded Helpful Robotics LLC, which designed and built an AI-enabled autonomous assistive robot from the ground up, and fostered a collaboration between scientists and engineers located in the San Francisco Bay Area, including the University of California San Francisco, and at the University of Illinois at Urbana-Champaign. “It’s an important moment for Osmo to capitalize on the explosive breakthroughs in computer vision technology driven by advances in deep learning in recent years,” says Tan, a father of two school-aged children who is passionate about kids’ at-home learning utilizing game-based play. “When combined with advances in neural engines and discoveries of new algorithms for devices, it offers a realm of new capabilities for all devices. Osmo is part of a new ‘space age,’ transforming what was previously imagined as sci-fi fantasy into a concrete reality within the realm of gamified learning and tools.” Between 2017 and 2019, Tan was Head of Product Research and Development at Singapore Telecommunications in Singapore, where he built and led an end-to-end research and development organization and led a number of engineering teams. He helped form the Singtel Cognitive and Artificial Intelligence Lab for Enterprise (SCALE) including a collaboration between Nanyang Technological University, Singapore (NTU Singapore) and the Agency for Science, Technology and Research (A*STAR), which focused on resolving various challenges faced by cities in keeping their infrastructure facilities in top working condition, through the use of smart sensors embedded with AI. Tan was also involved in product launches for a cloud-based open robotic fleet management platform, an AI-powered IoT platform, a smart camera system using Edge intelligence, and an immersive 3D physical security management system. Prior to this, Tan was Vice President of Engineering at NovuMind in Silicon Valley, where he formed and led the software and deep learning algorithms team, in addition to leading the development of a proprietary system for deep learning-based, real-time, unconstrained face recognition system that was installed in an office building in China, to monitor times of entries and exits. Before NovuMind, he was Principal Engineer at Hewlett Packard Personal Systems and later promoted to Head of Advanced Development. He served as technical lead for the computer vision software team for Sprout by HP, the first consumer product to integrate a 3D camera and incorporate 3D scanning capability. Tan’s research and development career also includes working for HP Labs, Epson, and Mitsubishi Electric Research Lab. Tan earned a Ph.D. in Computer Science specializing in computer vision technology from University of Illinois at Urbana-Champaign, a M.S. in Computer Science specializing in robotics from UCLA, and a B.Sc. in Computer Science from National University of Singapore. Tan holds over 60 patents, and his research has been published and cited in numerous academic and trade journals. About Osmo From BYJU’S Osmo is an award-winning STEAM brand, wholly owned by BYJU’S, the leading global edtech company. Osmo and Osmo Education products are used in over 2.5 million homes and 50,000 classrooms, respectively. Osmo builds a universe of hands-on, curriculum-based learning experiences that nourish the minds of children by unleashing the power of imagination. The brand brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Learn more at PlayOsmo.com and Osmo Education. About BYJU’S Launched in 2011, BYJU’S is the world’s leading education technology company for students Pre K-12 and is beloved by 100 million students around the world. By making learning contextual and visual, not just theoretical, BYJU’S is paving the way for new-age, geography-agnostic learning tools that sit at the cross-section of mobile, interactive content and personalized learning methodologies. To learn more, go to: byjus.com/us. Contact Details Osmo Lisa Fujioka lisa@tangibleplay.com Company Website http://www.playosmo.com

February 03, 2022 05:00 AM Pacific Standard Time

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TRAVEL TECHNOLOGY ASSOCIATION CALLS FOR END OF PRE-DEPARTURE COVID-19 TESTING FOR INBOUND VACCINATED TRAVELERS

Travel Tech

The Travel Technology Association (Travel Tech), the voice of the travel technology industry, called for eliminating the testing requirement for US-bound vaccinated travelers based on data and science. On January 19, 2022, The World Health Organization recommended the following to state parties: “Lift or ease international traffic bans as they do not provide added value and continue to contribute to the economic and social stress experienced by States Parties. The failure of travel restrictions introduced after the detection and reporting of Omicron variant to limit international spread of Omicron demonstrates the ineffectiveness of such measures over time.” Steve Shur, President of Travel Tech, issued the following statement suggesting rebuilding the global travel and tourism sector by taking a risk-based, data-driven, long-term approach to the endemic: “Travel Tech’s members who maintain the transparent and competitive marketplace for travel, urge the US Government to act on behalf of travel consumers globally, who desperately want to get back to seeing family and friends, business travel and exploring the wonders of the world. With the recently announced WHO recommendations, Travel Tech fully supports revising US international travel restrictions that are aligned with prevailing data driven methodologies while calculating potential risks. Travel Tech urges the US government to eliminate the 24-hour pre-departure testing requirement for vaccinated inbound passengers. Governments around the globe continue implementing and revising a wide variety of vaccination, testing, and quarantine requirements. These measures failed to prevent the spread of Covid. Restrictions slowed the recovery of our collective economies and the travel and tourism industry overall. Reconsideration of these policies is overdue. The UK, Italy, Denmark, and others are leading by relaxing travel restrictions. The US can’t afford to wait any longer.” ### About Travel Tech The Travel Technology Association (Travel Tech) is the voice of the travel technology industry, advocating for public policy that promotes transparency and competition in the marketplace to encourage innovation and preserve consumer choice. Travel Tech represents the leading innovators in travel technology, including global distribution systems, online travel agencies and metasearch companies, travel management companies, and short-term rental platforms. To schedule an interview with a Travel Tech spokesperson, contact Dan Rene of kglobal at 202-329-8357 or daniel.rene@kglobal.com. Please visit https://www.traveltech.org. Contact Details kglobal Dan Rene +1 202-329-8357 daniel.rene@kglobal.com Company Website https://www.traveltech.org.

February 02, 2022 06:00 PM Eastern Standard Time

COVID-19 Dream Body: Gio Nation Goes In-Depth About The Pandemic & The Mental Effects Of Quarantine

Gio Nation

The COVID-19 outbreak spread worldwide at an alarming rate as 2019 ended. By 2020, the world itself came to a grinding halt. Every industry sustained heavy losses as production stopped and people went under lockdown. While everyone is staying at home to weather this pandemic, the fantastic American singer-songwriter, Gio Nation, talks about how he was able to use all of his free time to let his creativity flourish. Even if quarantined, Gio explains that it doesn’t mean one can’t grow and learn from this experience. For Gio the pandemic was an opportunity to hone his craft, develop new skills, & improve his mental health. Gio admits he also became obsessed with physical fitness. Plunging himself into HIT training & achieving the body he's always dreamt of having. “ We finally have the chance to sit with ourselves without all the usual manic minutiae of living in the 2020’s,” Gio Nation says, “ We have an abundance of time & an abundance of knowledge at our fingertips!” Every creative person needs two things to work on their craft, time and a distraction-free environment. This lockdown offers up that chance on a silver platter. Gio Nation also encourages all to use this time to their advantage as well as focus on both their physical & mental health during this time. “ I feel like Bradley Cooper in Limitless in the pandemic. It’s like I took that pill, and I now have the mental space and freedom to create and make music; it's what I love to do. My creativity has gone through the roof because what else are you gonna do? Binge-watch Netflix? You've already done that for 12 hours!” – Gio Nation. COVID-19 has given us a fresh perspective on the ways of the world. Every artist got hit hard when all the venues, concerts, and bars closed since nobody had a platform to perform anymore. Gio Nation shares how he went from having too many gigs to handle to none at all. That’s why in this digital age having a solid social media presence is good for business. Many things can be achieved through the genius of technology. Working from home, online concerts, online shopping, online classes, online medical care, and that’s just the tip of the iceberg; it is simply astounding. “ The internet is the new frontier. It's been the new frontier, but I think people finally get it. You can spread art like a virus, and it can reach every pocket of the world. We knew that before but now we really know it. The digital platform is the frontier.” replied Gio Nation when asked what lessons will be learned from the COVID mess in the music industry. With an idealistic point of view of the world, Gio’s biggest dream is to eliminate all the negative thoughts and spread love and positivity. He dreams of inspiring people through his music and guiding them on how they can use their creative juices to make the most out of their lives. Gio Nation is a rising singer-songwriter, producer, and a thrilling performer from America, strongly influenced by pop culture. Hailing from a lower-middle-class family in Connecticut, Gio found his vocation in writing and performing at 7 years old, then found a flair for writing songs. His journey through depression, substance abuse, and even homelessness has given him a positive outlook on life that shows in his vibrant and ebullient personality. Contact Details Gio Nation +1 804-305-5501 gionationempire@gmail.com 360PRWire Dominic Jonas +1 618-328-3245 dom@360prwire.com Company Website https://gionationempire.com/

February 02, 2022 01:46 PM Eastern Standard Time

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SIGMA America Announces 60th Anniversary Scholarship Contest Winners

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the eight winners of the 60th Anniversary Student Scholarship Contest, each of whom will be awarded a $7,500 scholarship. The $60,000 in scholarship money has been awarded to student photographers and filmmakers in each of four categories, each aligned with the core principles of the company. The four core principles upon which the contestants were asked to draw their creative inspiration are: Authenticity, Precision, Inspiration, and Honor. The winners are as follows: Authenticity Shelby Brewer - John Brown University (Still Photo) Max Hurley - San Francisco State University (Film) Precision Juliette Poirier - UCLA (Still Photo) Justin Steele - Savannah College of Art and Design (Film) Inspiration Eric Skadson - University of Wisconsin - Milwaukee (Still Photo) Joseph Kitchens - Brigham Young University-Idaho (Film) Honor Mallory Grossman - American Film Institute (Still Photo) Sofia Ayerdi - California State University Northridge (Film) "Witnessing the creativity, passion, and prescient interpretations of the core principles of SIGMA by the collegiate entrants of the 60th Anniversary Scholarship highlights the bright future for creative expression and our industry." reports Mark Amir-Hamzeh, President of SIGMA Corporation of America. "The body of work showcased in the winners' gallery is a fitting tribute to SIGMA's founder and chairman, Michihiro Yamaki and all that he stood for, and the principles upon which the company was founded, and the principals we adhere to today and into the future under the guidance of Kazuto Yamaki, the current CEO and Founder's son. Congratulations to all the finalists." To view the winning entries and honorable mentions, please visit SIGMA60th.com. SIGMA America has awarded $60,000 in prize money to the eight winners of the 60th Anniversary Scholarship Contest About SIGMA Corporation Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Leica, Nikon, Olympus, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA Cine lenses meet the needs of advanced 6k and 8k cinema production. Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with nearly 30 award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more shooters can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease. As SIGMA reaches its 60th anniversary, the company continues to work diligently to innovate and grow in an ever-changing industry, while adhering to the principles set by its founder, Michihiro Yamaki, and carried on by current CEO Kazuto Yamaki, now and into the future. ### For information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog for helpful information about our products. Follow SIGMA America on social media: SIGMA Photo: Facebook, Twitter and Instagram. SIGMA Cine: Facebook, Twitter and Instagram. Contact Details SIGMA +1 631-585-1144 SIGMA.PR@Sigmaphoto.com

February 02, 2022 11:00 AM Eastern Standard Time

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