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New Plant Nutrient Analysis at MCR Labs Can Help Growers Save Money and Improve Yield

MCR Labs

MCR Labs is now offering a Plant Nutrient Analysis to home growers and commercial cannabis cultivators. The test provides cannabis growers with a detailed breakdown of the presence and concentration of 11 micro and macronutrients found within the tissue of submitted plant samples. MCR Labs is a licensed independent testing lab providing compliance testing to marijuana establishments, but Plant Nutrient Analysis is an optional screen not required for compliance testing of legal cannabis products. This test is designed to help growers improve plant health and productivity, optimize cultivation practices, and cut costs related to supplemental nutrient feeding. “Nutrient analysis offers a lot of beneficial data that could fundamentally change how growers assess and maintain healthy plants,” said Michael Kahn, MCR Labs founder and CEO. “Seeing trends and correcting imbalances early could mean bigger yields and better quality output.” By launching testing services beyond their state’s compliance scope, MCR Labs hopes to strengthen their role as a partner to growers and cannabis businesses looking to get the most out of their plants. “The goal in developing this test was to give our clients access to insights about nutritional deficiencies or excesses that can save them time, effort, and money spent on keeping their plants happy,” said Julie Martellini, MCR Labs scientific operations manager. MCR Labs has begun accepting samples for Plant Nutrient Analysis at their Massachusetts facility. They plan to offer this service at all of their facilities by the end of the year. About MCR Labs: MCR Labs is one of the longest operational cannabis testing laboratories on the East coast with facilities operating in several legal cannabis markets. We are ISO/IEC 17025:2017 accredited providers of analytical cannabis product testing and R&D services committed to assisting licensed marijuana establishments, patients, researchers, entrepreneurs, and advocates. Our team of chemists and pharmaceutical scientists are dedicated to advancing public health and safety through leading-edge chemical analysis of cannabis products and offering unparalleled guidance and support for partners, regulators, and the communities we serve. For more information visit http://mcrlabs.com. Contact Details MCR Labs Joe Crinkley +1 857-230-0839 joe@mcrlabs.com Company Website http://mcrlabs.com

October 20, 2021 12:05 PM Eastern Daylight Time

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Premium UK CBD brand Infused Amphora expands and launches in Hong Kong

Infused Amphora

Premium British CBD wellness company, Amphora Health, is pleased to announce they have secured the company’s first sales in Hong Kong of its 100% owned brand, Infused Amphora. With this first step into the Asian marketplace Amphora Health is initially offering two product categories under the Infused Amphora brand: ultra-high strength CBD infused oil tinctures and premium organic CBD vape cartridges. CBD consumers in Hong Kong are now able to purchase any of the company’s four high-quality, effects-based formulations through our partnership with Smart CBD, the only CBD multi-retail store in Hong Kong. These formulations are intended to support consumers with individual wellness goals and consist of the following four effects: INSPIRE: delivers an earthy and herbal vibe with lilac undertones, and a lemon-pepper nose. Allowing you to brainstorm, be unique, think differently or create a masterpiece. PEACE: combines a sweet woody flavour with a tickle of green peppercorn and a clean grapefruit finish. You will feel the embrace of a warm hug that removes the edge off stress. MEND: allows you to slip into a relaxing bath of sweet stone fruits, savory herbs and a pine finish. Find relief from tension and release muscular aches and pains. ZZZ: offers the sensation of walking through a forest after the rain. Like the perfect cup of tea to be taken at bedtime - hints of juniper and lemon. Removing the day’s worries and helping you to drift into a peaceful sleep. Throughout 2020 Amphora Health launched a broad range of CBD products across the United Kingdom and the European Union. The company is now leveraging its global network of fulfillment and supplier partners to enable its international growth. Their strategic entry into Hong Kong enables Amphora Health to take advantage of the expected global CBD & Hemp wellness market which is forecasted to reach USD $13.4 billion by 2028 – with the Asia Pacific region representing a sizeable portion of this opportunity. Their Infused Amphora product line is available through retail locations and online marketplaces. Angus Taylor, CEO of Amphora Health, commented “Over the past year we have focused on establishing Infused Amphora as a leading CBD brand in the United Kingdom and European Union. From this strong foundation we are now positioning Infused Amphora as a leading global CBD brand with plans to extend our business strategy to other countries in the Asia-Pacific region. Hong Kong presents Amphora Health with a tremendous opportunity to expand our presence with a range of additional products, including a therapeutic sports cream and CBD-infused mints.” David Wong, Co-Founder of SmartCBD, commented “We are thrilled to partner with Amphora Health and establish their presence in Hong Kong. Our team has more than 10 years of retail experience in health and supplements, while our E-Commerce websites have over 1.5 million cumulative users, and we also have three physical stores at the heart of Hong Kong's bustling areas Mong Kok, Kwun Tong and Causeway Bay. SmartCBD has a deep understanding of the health needs of the Hong Kong people. In our experience, the local CBD market is growing steadily as consumers seek out natural wellness solutions. It is exciting to be at the spearhead of this emerging industry while working with a brand partner we trust.” Amphora Health is actively looking to collaborate and partner with potential Brand Ambassadors on the many potential wellness benefits and financial opportunities of hemp-derived CBD oil. If interested, please send inquiries to clientcare@infusedamphora.com ENDS 1 Each product comes with a Eurofins Certificate of Analysis and carries the ILAC (International Laboratory Accreditation Cooperation) Mutual Recognition Arrangement and UKAS (UK's National Accreditation Body) marks. About Amphora Health and the Infused Amphora Brand Infused Amphora is a premium CBD wellness brand formulated in the UK, owned by Amphora Health LTD, a global health-and-wellness product entity business. Infused Amphora is dedicated to providing all-natural, symptom-targeting and high-quality CBD products. Elevating users on their wellness journeys, each product is designed with a specific purpose, whether it’s sparking creativity, relieving stress, calming their thoughts before bed, or soothing muscle aches & pains. With only two simple ingredients (CBD distillate sourced from 100% organically grown hemp and plant-based terpenes to supply that beneficial entourage effect) we keep our customer’s health as our top priority. All of our products have zero harmful additives & solvents, are nicotine-free, pesticide-free, and THC-free to ensure no intoxicating effects, just pure bliss in every breath. About Smart Supplement Smart Supplement was established in 2015, and over the past six years has quickly risen to become one of the most popular platforms in Hong Kong for sports and health supplements. Smart Supplement actively seeks innovative, high-quality health products to present to its customers, and embarked on their journey into CBD products in 2020 with an all-new CBD-focused sub-brand - SmartCBD. Contact Details Amphora Health LTD Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.infusedamphora.com

October 20, 2021 09:00 AM Eastern Daylight Time

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Enhanced Benchmarking Capabilities Added to SullivanCotter’s Provider Performance Management Technology™

SullivanCotter

SullivanCotter, the nation’s leading independent consulting firm in the assessment and development of total rewards programs, workforce solutions, and technology and data products for the health care industry and not-for-profit sector, announces significant benchmarking enhancements to its growing Provider Performance Management Technology TM (PPMT™) platform. PPMT is an industry-first, cloud-based product that engages clinicians and informs leaders through transparent performance-based compensation administration, contract management, and analytical and reporting capabilities. PPMT’s fall product release includes new configurability options for its already powerful benchmarking capabilities, including the ability to select months for productivity benchmarks and identify and benchmark physicians who specialize in multiple service areas. “Our latest enhancement allows users to remove abnormally low productivity months, particularly like we’ve seen with COVID-19, to make the data set more relevant. This can also be beneficial when clinicians take a leave of absence and more,” said Shelly Slowiak, Director, Product Support, PPMT, SullivanCotter. PPMT’s current functionality enables clients to view both individual and collective physician performance relative to their own custom organizational benchmarks. This allows physicians and leaders to monitor real-time productivity and compare to the organization’s key compensation productivity thresholds. In addition to displaying wRVU productivity, users may compare total cash compensation (TCC) and metrics to external and internal benchmarks for both full-time and split clinical roles. Designed to address a spectrum of physician, leadership and other key stakeholder needs, PPMT combines years of health care compensation insight and expertise with an intuitive and automated technology platform to help drive provider performance and support the transition from volume- to value-based care. “Based on the evolving needs of our clients, SullivanCotter continues to invest in and improve our technology products. Alongside Benchmarks360™, which enables clients to analyze and visualize compensation, clinical productivity, and workforce perceptions, we continue to offer our clients additional ways to benchmark pay and productivity,” said David Schwietz, Chief Information Officer, SullivanCotter. For more information on these enhancements or our entire suite of Provider Performance Management Technology™, visit www.sullivancotter.com/PPMT or contact us at 888.739.7039. About SullivanCotter SullivanCotter partners with health care and other not-for-profit organizations to understand what drives performance and improve outcomes through the development and implementation of integrated workforce strategies. Using our time-tested methodologies and industry-leading research and information, we provide data-driven insights, expertise, data and technology products to help organizations align business strategy and performance objectives – enabling our clients to deliver on their mission, vision and values. Contact Details Becky Lorentz +1 314-414-3719 beckylorentz@sullivancotter.com Company Website https://sullivancotter.com

October 19, 2021 11:00 AM Eastern Daylight Time

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13th Annual American Kidney Fund Gala, The Hope Affair, Honors 50 Years of Fighting Kidney Disease While Forging the Path Ahead

American Kidney Fund

The American Kidney Fund (AKF) will host its 13th annual gala, The Hope Affair, on Wednesday, Oct. 20, at 7:30 p.m. ET. The event—virtual again this year due to the COVID-19 pandemic—will bring together patients, families, caregivers and the renal community in the only national event of its kind. The Hope Affair celebrates the inspirational individuals who fight kidney disease every day, as well as the family caregivers and health professionals who take care of them. This special online event is free and open to all who wish to attend; advance registration is required at TheHopeAffair.org. The theme for this year’s The Hope Affair is Honoring the Past. Forging the Future., a fitting way to highlight this moment in AKF’s history as the organization celebrates its 50 th anniversary. After 50 years of fighting kidney disease and helping people live healthier lives, AKF is both looking back with pride on its past achievements and reflecting on its vision for the future. The Hope Affair will be emceed by Emmy Award-winning news anchor Shawn Yancy. This event provides an opportunity to recognize the people at the heart of AKF’s work, without whom a milestone anniversary would not be possible, including this year’s honorees: Leigh-Ann Williams, an AKF Ambassador and Kidney Health Coach from New Orleans, is the 2021 AKF Hero of Hope. While undergoing dialysis at home, Leigh-Ann has continued working, traveling and pursuing her education, recently earning her Masters in Public Health from Louisiana State University. She shares AKF’s commitment to reducing health disparities that lead to high rates of kidney failure and other chronic diseases in communities of color. As an AKF Ambassador, Leigh-Ann has advocated on Capitol Hill for kidney patients across the country. Jeremy Smith of Brooklyn is the recipient of the 2021 KidneyNation Excellence Award. Jeremy took advantage of the COVID-19 lockdowns last year to change his entire lifestyle and become his healthiest in preparation for giving the gift of life. He donated his kidney to his brother, Drew, in October 2020. Not only did Jeremy fly across the country for the surgery, but he also raised more than $12,100 for AKF’s programs and services through KidneyNation, AKF’s do-it-yourself fundraising program. Sadallah Alhaj, a sixth grader from Philadelphia, is the 2021 AKF Calendar Kids Cover Artist. Born without functioning kidneys, Sadallah had a kidney transplant at age two that lasted for eight years, and he is now back on dialysis three times a week. His artwork, Fishing for a Kidney, received the most votes from the public during this year’s contest and will be featured on the cover of AKF’s 2022 calendar. “The Hope Affair is a wonderful chance to celebrate the positive progress for those living with kidney disease,” said LaVarne A. Burton, AKF President and CEO. “This year, the event provides further opportunity for reflection as we look at that progress not just in this past year, but in the 50 years since AKF was founded. With the help of passionate, dedicated and inspiring people like Leigh-Ann, Jeremy and Sadallah, the American Kidney Fund will proudly continue to fight on all fronts, for every American impacted by kidney disease for the next 50 years – and beyond.” Proceeds raised through The Hope Affair will support AKF’s prevention, early detection, financial support, disease management, clinical research, innovation and advocacy programs. The Hope Affair 2021 is made possible thanks to generous lead support from Diamond Sponsor Akebia Therapeutics and Gold Sponsor Amgen, along with many other corporate and individual supporters. A full sponsor listing can be found at TheHopeAffair.org. ### About the American Kidney Fund The American Kidney Fund (AKF) fights kidney disease on all fronts as the nation’s leading kidney nonprofit. AKF works on behalf of the 37 million Americans living with kidney disease, and the millions more at risk, with an unmatched scope of programs that support people wherever they are in their fight against kidney disease—from prevention through transplant. With programs that address early detection, disease management, financial assistance, clinical research, innovation and advocacy, no kidney organization impacts more lives than AKF. AKF is one of the nation’s top-rated nonprofits, investing 97 cents of every donated dollar in programs, and holds the highest 4-Star rating from Charity Navigator and the Platinum Seal of Transparency from GuideStar. For more information, please visit KidneyFund.org, or connect with us on Facebook, Twitter, Instagram and LinkedIn. Contact Details Stefanie Tuck 202-470-1797 +1 978-390-1394 11921 Rockville Pike Suite 300 Rockville, MD 20852 AKF@jpa.com Company Website https://www.kidneyfund.org/

October 19, 2021 09:00 AM Eastern Daylight Time

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ALLIED CORP SIGNS MAJOR SUPPLY AGREEMENT WITH US MULTI STATE OPERATOR (MSO) AND SALES AGREE-MENT FOR ALLIED’S CBD BRANDS

Allied Corp

Allied Corp. ("Allied" or the “Company”) ( OTCQB: ALID ) is pleased to announce the signing of what we believe to be another major supply agreement for the 2022 calendar year. Allied will be only providing cannabis flower after the Colombian government allows it and will provide supply only to countries where it is legal to sell into (for example, the United States only allows for THC levels to be less than 0.3%). In addition to the quantities contemplated in the October 07, 2021 press release, on October 17, 2021, Allied signed another supply contract with a US Multi State Operator for 12,000 kilograms of dried cannabis flower for the 2022 calendar year. This product will be supplied starting in January 2022 and will be the beginning of another monthly recurring supply contract. In addition to this, Allied has also signed a purchase order for its branded CBD products in the United States. Through this agreement, Allied products will be sent to retail stores within the states of California and Nevada. These products include: Tactical Relief™ Liberty CBD Tincture Tactical Relief™ Rapid Recovery Roll on Oil Tactical Relief™ Battle Balm Tactical Relief™ Fizzy Tabs Tactical Relief™ Tactical Hydration Tactical Relief™ Quick Hit Gummies Equilibrium Bio™ CBD Tincture Equilibrium Bio™ Rapid Recovery Roll on Oil Equilibrium Bio™ Athletic Rub Equilibrium Bio™ Fizzy Tabs Equilibrium Bio™ Hydration Drinks Equilibrium Bio™ Gummies MaXXa™ Skin Structure MaXXa™ Eye Recover Maxxa™ Glossy Lip Recover MaXXa™ Skin Designer MaXXa™ Vitamin Absolute MaXXa™ Absolute Recover Under the 2018 Farm Bill, the United States legalized the ability to sell CBD based natural health products. The THC threshold limit is set at 0.3%THC. All of Allied’s products are currently within the legal thresholds and within compliance of the national laws in the United States. “We are ready to provide large volumes of high quality cannabis to the international marketplace. With several supply contracts signed for the 2022 calendar year, we are ready to start shipping when Colombia allows. Allied harvests on a weekly basis and by nature of this we believe that we will be able to provide rolling supply that is harvested fresh every week. In addition to this, we are offering attractive terms to approved off take partners to offer what we believe to be a de-risked pricing structure to the sales cycle.” said Mr. Calum Hughes, CEO and Chairman of Allied Corp. About Allied Corp. - https://allied.health/ Allied Corp. is an international cannabis company with its main production center in Colombia and is one of the few companies that has exported from Colombia internationally. In preparation for the possible legalization of cannabis by the US Federal Government, Allied also has the option to purchase a US cannabis license in the US (Nevada) exercisable if such were to happen. In addition to this, Allied has three CBD-brands to market with products selling in the United States. Lastly, Allied has both Cannabinoid and psilocybin products in the pharmaceutical development track seeking pharma drug indications for depression, anxiety and PTSD. Investor Relations:ir@allied.health1-877-255-4337 Forward-Looking Statements: This press release contains “forward-looking information” within the meaning of applicable securities laws in Canada or the United States ( “forward-looking information”). Forward-looking information may relate to the Company’s future outlook and anticipated events, plans or results, and may include information regarding the Company’s objectives, goals, strategies, future revenue or performance and capital expenditures, and other information that is not historical information. Forward-looking information can often be identified by the use of terminology such as “believe,” “anticipate,” “plan,” “expect,” “pending,” “in process,” “intend,” “estimate,” “project,” “may,” “will,” “should,” “would,” “could,” “can,” the negatives thereof, variations thereon and similar expressions. The forward-looking information contained in this press release is based on the Company’s opinions, estimates and assumptions in light of management’s experience and perception of historical trends, current conditions and expected future developments, as well as other factors that management currently believes are appropriate and reasonable in the circumstances. Forward looking statements in this press release include the following: that Allied is leveraging the conditions in its Colombia grow operation and future Kelowna location to support its Research and Development efforts; that Allied is making important strides forward to position itself as a leader in the medical cannabis space, that Allied intends to make a series of proposed trademark and other intellectual property protection filings, as part of the Company’s Intellectual Property and Pharma Development (IP&PD) Strategy, statements respecting the joint development, manufacturing, and the introduction of TACTICAL RELIEF™ branded products. There can be no assurance that the underlying opinions, estimates and assumptions will prove to be correct. Risk factors that could cause actual results to differ materially from forward-looking information in this release include: the Company’s exposure to legal and regulatory risk; the effect of the legalization of adult-use cannabis in Canada and Colombia on the medical cannabis industry is unknown and may significantly and negatively affect the Company’s medical cannabis business; that the medical benefits, viability, safety, efficacy, dosing and social acceptance of cannabis are not as currently expected; that adverse changes or developments affecting the Company’s main or planned facilities may have an adverse effect on the Company; that the medical cannabis industry and market may not continue to exist or develop as anticipated or the Company may not be able to succeed in this market; risks related to completion of the greenhouse construction in Colombia, risks related to market competition; risks related to the proposed adult-use cannabis industry and market in Canada and Colombia including the Company’s ability to enter into or compete in such markets; that the Company has a limited operating history and a history of net losses and that it may not achieve or maintain profitability in the future; risks related to the Company’s current or proposed international operations; risks related to future third party strategic alliances or the expansion of currently existing relationships with third parties; that the Company may not be able to successfully identify and execute future acquisitions or dispositions or successfully manage the impacts of such transactions on its operations; risks inherent to the operation of an agricultural business; that the Company may be unable to attract, develop and retain key personnel; risks resulting from significant interruptions to the Company’s access to certain key inputs such as raw materials, electricity, water and other utilities; that the Company may be unable to transport its cannabis products to patients in a safe and efficient manner; risks related to recalls of the Company’s cannabis products or product liability or regulatory claims or actions involving the Company’s cannabis products; risks related to the Company’s reliance on pharmaceutical distributors; that the Company, or the cannabis industry more generally, may receive unfavorable publicity or become subject to negative consumer or investor perception; that certain events or developments in the cannabis industry more generally may impact the Company’s reputation or its relationships with customers or suppliers; that the Company may not be able to obtain adequate insurance coverage in respect of the risks that it faces, that the premiums for such insurance may not continue to be commercially justifiable or that there may be coverage limitations and other exclusions which may result in such insurance not being sufficient; that the Company may become subject to liability arising from fraudulent or illegal activity by its employees, contractors, consultants and others; that the Company may experience breaches of security at its facilities or losses as a result of the theft of its products; risks related to the Company’s information technology systems; that the Company may be unable to sustain its revenue growth and development; that the Company may be unable to expand its operations quickly enough to meet demand or manage its operations beyond their current scale; that the Company may be unable to secure adequate or reliable sources of necessary funding; risks related to, or associated with, the Company’s exposure to reporting requirements; risks related to conflicts of interest; risks related to fluctuations in foreign currency exchange rates; risks related to the Company’s potential exposure to greater-than-anticipated tax liabilities; risks related to the protection and enforcement of the Company’s intellectual property rights, or the intellectual property that it licenses from others; that the Company may become subject to allegations that it or its licensors are in violation of the intellectual property rights of third parties; that the Company may not realize the full benefit of the clinical trials or studies that it participates in; that the Company may not realize the full benefit of its licenses if the licensed material has less market appeal than expected and the licenses may not be profitable; as well as any other risks that may be further described in and the risk factors discussed in the Company's continuous disclosure including its Management's Discussion and Analysis sections in its Quarterly Reports on Form 10-Q, Annual Reports on Form 10-K and Current Reports on Form 8-K filed under the Company's profile at www.sec.gov. Although management has attempted to identify important risk factors that could cause actual results to differ materially from those contained in the forward-looking information in this presentation, there may be other risk factors not presently known to the Company or that the Company presently believes are not material that could also cause actual results or future events to differ materially from those expressed in such forward-looking information in this presentation. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such information. Accordingly, readers and viewers should not place undue reliance on forward-looking information, which speaks only as of the date made. The forward-looking information contained in this release represents the Company’s expectations as of the date of this release or the date indicated, regardless of the time of delivery of the presentation. The Company disclaims any intention, obligation or undertaking to update or revise any forward-looking information, whether as a result of new information, future events or otherwise, except as required under applicable securities laws. Contact Details Allied Corp Investor Relations +1 877-255-4337 ir@allied.health Company Website https://allied.health/

October 19, 2021 05:55 AM Pacific Daylight Time

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Pediatric Lyme Disease—'An Epidemic Within a Pandemic!’—to be Focus of Free Webinar Hosted by Quidel Corporation Oct. 21

Quidel Corporation

Among the many health challenges facing children is the very real threat of contracting Lyme disease as nearly 30% of the estimated 476,000 people in the U.S. each year who are diagnosed and treated for this disease are ages 0-19. In response to this troubling fact, an important webinar focused on how Lyme disease affects the pediatric population will be held on Thursday, Oct. 21. The free webinar—titled Pediatric Lyme Disease: “An Epidemic Within a Pandemic!”—is part of an ongoing series hosted by Quidel, the California-based diagnostic health care manufacturer known for successfully developing rapid diagnostic health solutions. The program is being held in collaboration with the Global Lyme Alliance. Registration is now available at http://education.quidel.com/frontmatter/2591/1/Ped-Lyme. Conducting the webinar will be Robert A. Dracker, M.D., medical director at Summerwood Pediatrics and Infusacare Medical Services in Liverpool, New York. Dr. Dracker currently serves as chair of the heart, lung and cancer committee for the Medical Society of New York State and is a board member of the Office of Professional Conduct for the New York State Department of Health. Since 2014 he has been a member of the Pediatric Advisory Committee of the FDA and served as chairman of the committee from 2018-2019. The Oct. 21 webinar will discuss how Lyme disease presents in children (often flu-like symptoms including fever, chills, malaise and headache), how it progresses and tick-exposure management. Also discussed will be how to test for Lyme disease, including the innovative Sofia® 2 Lyme FIA test. This revolutionary test provides the patient and physician with indicative results within 15 minutes, as opposed to days, which has historically been the norm (and during which time organisms can spread and become systemic). It can be performed in the privacy of a doctor’s office or local clinic, and it is the only test that can get results from a simple finger prick of blood. “Children, for the most part, are more engaged on a regular basis than are adults in outside activities, which is why being on guard and testing for Lyme disease is so important,” said Dr. Dracker. “If left untreated, the bacteria that cause Lyme disease can attack many systems of a child’s body, including the skin, heart, nerves and joints. While each child is different, to a tick they are all the same and are all just waiting to be bitten. Parents need to be vigilant, and physicians need to be attuned so children can enjoy the wonderment of being a child while remaining safe and smart.” Among those expected to attend the webinar are pediatricians, representatives of physician office laboratories, urgent care centers, and any other allied health professionals or health care researchers interested in hearing the latest regarding the prevalence of Lyme disease in children. The free, Oct. 21, webinar will take place from noon to 1 p.m. (EDT). To register, visit http://education.quidel.com/frontmatter/2591/1/Ped-Lyme. About Quidel Corporation Quidel Corporation (Nasdaq: QDEL) is a leading manufacturer of diagnostic solutions at the point of care, delivering a continuum of rapid testing technologies that further improve the quality of health care throughout the globe. An innovator for over 40 years in the medical device industry, Quidel pioneered the first FDA-cleared point-of-care test for influenza in 1999 and was the first to market a rapid SARS-CoV-2 antigen test in the U.S. Under trusted brand names, Sofia®, Solana®, Lyra®, Triage® and QuickVue®, Quidel’s comprehensive product portfolio includes tests for a wide range of infectious diseases, cardiac and autoimmune biomarkers, as well as a host of products to detect COVID-19. With products made in America, Quidel’s mission is to provide patients with immediate and frequent access to highly accurate, affordable testing for the good of our families, our communities and the world. For more information about Quidel, visit quidel.com. Contact Details Jim Yeager +1 818-264-6812 jim@breakwhitelight.com Company Website http://Quidel.com

October 18, 2021 02:56 PM Eastern Daylight Time

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Ultrahuman hires former KKR exec ahead of expansion drive

Ultrahuman

Ultrahuman, the rapidly growing metabolic fitness platform, has today appointed its first chief business officer, installing Bhuvan Srinivasan in the leadership team. This appointment comes hot on the heels of the recent $17.5m funding round as Ultrahuman aims to help over a billion people in the world improve their metabolic fitness. Bhuvan has spent over 14 years in consultancy and private equity before joining Ultrahuman. He was most recently a Director in KKR's India team where he led multiple investments in pharma, hospitals, waste management, tech and education. His key focus was to drive transformation, turbocharge growth, hire senior management, lead M&A transactions and achieve successful funding rounds and exits for their portfolio. Prior to joining KKR, Bhuvan was with Bain Capital. Prior to that he was with Bain & Company in Singapore working with businesses in Southeast Asia and across the Middle East. He holds an MBA with honors from The Wharton School of the University of Pennsylvania. Having read his undergrad and masters in Biomedical Engineering from the Johns Hopkins University, Bhuvan began his career as a research scientist working on continuous glucose monitoring at Medtronic Diabetes in Los Angeles. On his appointment to chief business officer at Ultrahuman, Bhuvan Srinivasan commented: “Life has come full circle for me in joining Ultrahuman. I began my career as a research scientist for glucose sensors for diabetes. Since then, I have benefitted from working closely with a range of businesses and people, skills that I will be able to utilise in driving the future trajectory of Ultrahuman as it scales globally. Research over the last 15 years has shown that good glucose control is important for preventing other diseases as well, including cardiovascular disease, Alzheimer’s and even cancer. I have been an avid supporter of the business over the years and am thrilled to be joining this amazing group of people who are focussed on making a huge impact.” Ultrahuman was started by Mohit Kumar and Vatsal Singhal who were also co-founders at Runnr that later merged with Zomato. Mohit is an avid cyclist, biohacker and Brazilian Jiu-Jitsu enthusiast. Vatsal is a cross fit enthusiast and biohacker. Mohit was training at one of the largest MMA Camps in the world (Tiger Muay Thai). There he observed athletes train smartly via usage of data, recovery tools and protocols. He got together with Vatsal and they came up with a vision for Ultrahuman where they can make the journey of fitness for people more personalised and impactful. “We are navigating our scale up journey and having people like Bhuvan will certainly bolster our efforts. His appointment is part of the next phase of growth and his experience in building businesses will provide the perspective and guidance Ultrahuman requires as we charter the course” said Ultrahuman Founder and CEO Mohit Kumar. The metabolic health crisis is unarguably one of the largest healthcare crises that exists today. Over a billion people in the world suffer from a metabolic health disorder which contributes to almost 85% of all chronic diseases in the world. By helping people understand how food and exercise affects their metabolic health, people would be able to make informed choices about what they eat and their activity levels. The approach is a geography / diet agnostic way to help people eat and exercise better. The Ultrahuman Cyborg wearable helps people optimize their exercise and nutrition based on glucose biomarkers. Launched in June 2021, Ultrahuman has already amassed tens of thousands of people on a waitlist whilst users rave about their experience on Twitter after using the wearable. An important biomarker like glucose can be very revealing about how a particular food item affects the user’s metabolic health by measuring the glucose response. This response is unique to an individual and it depends on various factors like their microbiome diversity, stress levels, time of the day, food ingredient quality etc. About Ultrahuman Ultrahuman is headquartered in the US and India. It is the world's most advanced metabolic fitness platform. It helps people create long-term habits and changes via instant nudges and deep health insights instead of diets and strict exercise routines. For more information and updates on Ultrahuman, please visit ultrahuman.com Contact Details Ultrahuman Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://ultrahuman.com/

October 18, 2021 08:00 AM Pacific Daylight Time

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Living With Narcolepsy: Symptoms and Misconceptions

YourUpdateTV

Confusion, stereotypes, and stigma about the sleep disorder narcolepsy persist to this day. This can lead to a long time to diagnosis and prevent people who think they have narcolepsy from reaching out to a healthcare professional to learn more. So, what is narcolepsy? Narcolepsy is a rare, chronic, debilitating neurological disorder that affects the way the brain controls sleep-wake cycles. 1,2 Narcolepsy affects approximately 165,000 Americans, with one of its main symptoms being excessive daytime sleepiness, or the inability to stay awake and alert during the day. 1 Other symptoms may include cataplexy, which is the sudden and brief loss of muscle strength or tone brought on by certain emotions or situations, sleep paralysis, vivid hallucinations when falling asleep or waking up, and disturbed nighttime sleep. 3,4 Narcolepsy is estimated to be severely underdiagnosed. 5,6 It can take an average of 10 years for people living with narcolepsy to be diagnosed after experiencing their first symptoms. 5 Narcolepsy can disrupt everyday life, 1 but the symptoms of narcolepsy aren’t always obvious, and may be inaccurately attributed to other medical conditions. 3,7 Getting to know narcolepsy means recognizing the symptoms, understanding their impact, and finding resources and support to help manage the disorder. Dr. Michael J. Thorpy, a world-renowned sleep specialist and narcolepsy expert based in New York, New York, and Jessica, a person living with narcolepsy, conducted a nationwide media tour in conjunction with Your Update TV and Harmony Biosciences to help address misconceptions, learn more about the signs and symptoms, find out what it is like to live with narcolepsy, and discover resources to help those impacted. For more information visit: WWW.KNOWNARCOLEPSY.COM and WWW.KNOWNARCOLEPSY.COM/STORIES References: 1 National Institutes of Health. Narcolepsy. U.S. Department of Health and Human Services. May 2017. 2 Narcolepsy Fact Sheet. NIH Publication No. 17-1637. https://www.ninds.nih.gov/Disorders/Patient-Caregiver-Education/Fact-Sheets/Narcolepsy-Fact-Sheet. 3 American Academy of Sleep Medicine. International Classification of Sleep Disorders. 3rd ed.; 2014. 4 Silber MH, Krahn LE, Olson EJ, Pankratz VS. The epidemiology of narcolepsy in Olmsted County, Minnesota: a population-based study. Sleep. 2002;25(2):197-202. 5 Overeem, Sebastiaan & Reading, Paul & Bassetti, Claudio. (2012). Narcolepsy. Sleep Medicine Clinics. 7. 263–281. 10.1016/j.jsmc.2012.03.013. 6 Carter LP, Acebo C, Kim A. Patients' journeys to a narcolepsy diagnosis: a physician survey and retrospective chart review. Postgrad Med. 2014;126(3):216-224. 7 Thorpy M, Morse AM. Reducing the clinical and socioeconomic burden of narcolepsy by earlier diagnosis and effective treatment. Sleep Med Clin. 2017;12(1):61-71. About YourUpdateTV: YourUpdateTV i s a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 15, 2021 03:00 PM Eastern Daylight Time

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Media OutReach Newswire Partners with The International Association for Child and Adolescent Psychiatry and Allied Professions (IACAPAP) to Promote Mental Health in Children and Adolescents

Media Outreach

HONG KONG SAR - Media OutReach - 13 October 2021 - Media OutReach, the first global newswire and press release distribution service provider founded in Asia, is pleased to announce a global partnership with The International Association for Child and Adolescent Psychiatry and Allied Professions (IACAPAP), an international non-profit organization established in 1937. IACAPAP's mission is to advocate for the promotion of the mental health and development of children and adolescents through policy, practice, and research. Under this partnership, Media OutReach Newswire will fully support IACAPAP's global communications goals by exclusively distributing their market-specific press releases through Asia Pacific, USA, UK, Europe, Middle East, Africa and Latin America. IACAPAP has numerous activities aimed to promote child and adolescent mental health around the globe. Among these are the bi-annual world congresses where scientific advancements are shared. The IACAPAP also educates mental health professionals through a free e-textbook, online and in-person courses, and an open access scientific journal. Career development programs for early career professionals through the flagship Donald Cohen programme and Helmut Remschmidt Research Seminars are also carried out. "We are very pleased to engage Media OutReach to be our global newswire partner to help us promote youth mental health issues around the world. By leveraging their expertise in media industry and global distribution network, we hope our message will reach a global audience. In a world where one out of 5 children suffer from a mental health problem that is often not addressed, spreading knowledge and helping to combat stigma is invaluable." Said Prof. Daniel Fung, the IACAPAP President. "As the global newswire partner to IACAPAP, Media OutReach Newswire plays an integral role in helping the organisation to spread awareness about the importance of prevention, promotion, and intervention of mental health issues in children and young people around the world. We hope by becoming the voice of the organisation, the society will come to the realisation that mental health issues in children and young people should not be stigmatized and that there are effective interventions for youth with mental health problems. Furthermore, IACAPAP's website has useful resources on topics related to children and young people's mental health issues that anyone, including parents, children, young people, or even members of the media, can access for free. We will also be distributing thought leadership articles from the IACAPAP every quarter on pertinent public youth mental health issues. We hope through knowledge sharing and imparting positive messages, we can collectively make a positive difference in people's lives. Knowledge changes perception and shape's opinion." Said Ms. Jennifer Kok, the Founder & CEO of Media OutReach." Media OutReach has been supporting numerous local and international non-profit organisations which focus on social and mental wellbeing of children and young people. "We help on the premise that every child matter, regardless where they live and what skin colour they are, no child or adolescent should be neglected. They are the future of the world, and this our vision aligns with that of IACAPAP's. We are very certain that this partnership will bring a positive impact to the society and help to change people's attitudes towards mental health issue. More importantly, we want parents and society to regard seeking mental health advice as just the same as going to your general practitioners." She continued. Media OutReach's guarantee online news posting helps to make articles available to a global audience and by delivering news directly to the inboxes of relevant journalists out of 140,000 media contacts, the newswire will ensure IACAPAP's news is readily available for journalists who would like to write or research about related topics. "With Media OutReach's global press release distribution capabilities, we are able to make changes impactfully." Said Ms Kok. About IACAPAP The International Association for Child and Adolescent Psychiatry and Allied Professions (IACAPAP) dates its origin back to 1937 in Paris, France. Initially named the International Committee of Child Psychiatrists, it was renamed IACPAP in 1948 incorporating allied professions, and in 1978 adolescent psychiatry was added to form IACAPAP. IACAPAP's mission is to advocate for the promotion of the mental health and development of children and adolescents through policy, practice and research. About Media OutReach Founded in 2009, and with its headquarters in Hong Kong, Media OutReach is the first global newswire founded in Asia Pacific with offices in Singapore, Malaysia, Vietnam, Japan, China and Taiwan. Media OutReach is the only newswire that owns its distribution network across 24 countries across Asia Pacific; possessing a database of more than 140,000 journalists, 400 trade categories, 65,000 media titles and 480 media partnerships, it is revolutionising the industry by providing guarantee online news posting by language for each distribution. With proprietary technology at its core, Media OutReach Newswire distributes multi-language and multimedia press release contents directly to the inboxes of targeted editors and journalists to optimize news write-ups, build media relations and automates the reporting process with key performance metrics and its pioneering post-release reports gives insights into journalists accessing the release by publication and by country. Media OutReach Newswire is the go-to news release and content distribution partner for public relations, social marketing, digital agencies, and organizations in Asia Pacific. For more information on Media OutReach, please visit www.media-outreach.com Contact Details IACAPAP Ms Sue Wong, Administrator suewong.iacapap@gmail.com Media OutReach Ms. Jowie Wong, Director of Marketing Communications Jowie.wong@media-outreach.com Company Website https://www.xxx.com/

October 15, 2021 06:33 AM Eastern Daylight Time

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