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News Direct And D S Simon Media Partner To Offer Clients High Impact Multimedia Content And Distribution With Guaranteed Results

News Direct

News Direct has entered into an agreement with D S Simon Media, a longstanding leader in the video solutions industry, that enables clients to maximize the impact of their PR campaigns with a range of video packages that guarantee broadcast results. Clients can now reach a global network of journalists and heighten their visibility with rich multimedia content by leveraging D S Simon Media's breadth of video capabilities combined with the robust News Direct distribution. With more than three decades of experience and 100 industry awards to its credit, D S Simon Media has set the standard for helping brands, services, and products broaden awareness through broadcast placements. Among the available options is a Satellite Media Tour bundled with a Digital Asset Direct distribution. Satellite Media Tours are a cost-effective way for customers to be remotely featured in broadcast interviews in key markets nationwide; Digital Asset Direct distribution is an exclusive standalone multimedia option only available through News Direct. The Digital Asset Direct capability was expressly developed to meet the growing demand among journalists for multimedia content yet with the streamlined workflow of sending it as standalone content with simply a headline and caption required -- no lengthy press release needed in which to embed it. With the SMT/DAD package, clients are guaranteed 25-30 TV and radio interviews, including placement on two nationally syndicated television shows. Additionally, D S Simon Media will create a 30-second audio release that will be distributed to the Main Street Radio Network. D S Simon Media will also handle all the logistics associated with the project, ranging from booking updates to usage reports with links to aired segments. A Digital Asset Direct release will be distributed via News Direct's multichannel distribution platform to newspapers, radio & TV stations, news agencies and online sites, as well as posted to News Direct's News Hub. Another featured option is the News Direct Video Release, orchestrated from script to final video production by the D S Simon Media team of industry professionals. A 60-second interview incorporating slate, footage, and photos will be distributed via News Direct's platform. In addition, a Digital Asset Direct release under D S Simon Media's Your UpdateTV account will amplify awareness of the release. In addition to these special offerings, D S Simon Media will provide News Direct clients with a "one-stop shop" for standard production of b-roll, as well as in-person video to support an upcoming PR event. "At News Direct, we take great care to only offer our customers the best synergistic PR solutions to help them maximize their success. We're proud to partner with D S Simon Media and we know their best-in-class video solutions combined with our industry-first innovations will set our customers up for even greater success", says Gregg Castano, Founder & CEO of News Direct. About News Direct News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our automated platform delivers a completely-reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. About D S Simon Media D S Simon Media helps clients get their stories on television, through satellite media tours and by producing and distributing video content to the media. We also produce virtual events for fundraising, panel discussions and awards programs. Our clients include top brands in healthcare, travel, consumer goods, entertainment, technology, financial services retail as well as leading non-profits and organizations delivering public affairs, CSR, and DE&I messages. Celebrating its 35th Anniversary in 2021, the company has recently expanding completing the production of its second Broadcast Control Center at its New York City headquarters for live event and broadcast production. D S Simon Media also provides proprietary research of local TV news trends and how they impact communicators and produces the award-winning “PR’s Top Pro’s Talk…” video and podcast series. The firm has won more than 100 industry awards and boasts a 95% rate of repeat business across its client base. Its Founder & CEO, Douglas Simon, is frequently quoted in media on issues of public relations and communications. To learn more visit dssimon.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. Contact Details Martha Pearlstone +1 203-295-7566 martha.pearlstone@newsdirect.com Company Website http://www.newsdirect.com

July 07, 2021 09:07 AM Eastern Daylight Time

What You Need to Know About Heart Disease

YourUpdateTV

As the world looks with hope to the light at the end of the COVID-19 tunnel, there lies another ongoing health crisis that, according to the American Heart Association (AHA), kills more Americans than anything else: heart disease. Recently, leading cardiologist and Director of Cardiology at State of the Art Cardiology, Dr. John Osborne, teamed with his patient Mike Hodge on a nationwide satellite media tour to discuss managing cardiovascular risk. A video accompanying the announcement can be found here: https://youtu.be/XKKKCVCofew In the last year, heart disease claimed more than 690,000 lives in the U.S., which is staggeringly more than the reported 345,000 lives lost to COVID-19, according to data from the Centers for Disease Control. While the prevalence of the disease – and incredible amounts of research – would lead many to think the risks and standard practices would be widely known, the overwhelming amount of information and data can actually make it harder to assess risk and treatment options, which can be confusing for physicians and patients alike. For example, many people are unaware that after a failed outcomes study, the FDA revoked the approval of a class of drugs called fenofibrates — such as TriCor ® (fenofibrate) and Trilipix ® (fenofibric acid) — concluding that fenofibrates should not be used in combination with statins for CV risk reduction because the risks outweigh the benefits. As a result, millions of patients at risk of heart attack or stroke may be unknowingly receiving medications that have not been shown to reduce cardiovascular (CV) risk on top of statins. According to Dr. Osborne, patients who are taking a fenofibrate, in addition to a statin, are taking a drug that has not shown CV benefit and instead just exposes them to the potential risks of these medicines which outweigh the benefits. For more information, visit itscleartomenow.com About Dr. John Osborne: Dr. Osborne has been recognized as a Fellow of the American College of Cardiology and a Fellow of the National Lipid Association. His clinical interests include preventive cardiology, metabolic syndrome and diabetes, hypertension, congestive heart failure, cholesterol disorders, coagulation disorders, and cardiovascular genetics. He is the founder and director of State of the Heart Cardiology in Dallas, Texas and is currently the National Director of Cardiology, Preventive Cardiology, and Lipidology for the Low T Centers and HerKare. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 06, 2021 02:00 PM Eastern Daylight Time

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happiTV chooses CIPIO’s Next-Gen Subscriber Experience Platform to Meet Demand of Subscription Growth

CIPIO.ai

CIPIO, an AI company that is Humanizing Subscriptions TM, today announced happiTV adopts CIPIO’s Next-Gen Subscriber Experience (SX) Platform TM to fuel growth. The LGBTQ+ community continues to play a pivotal role in shaping modern society. As a leading voice of the community, happiTV curates and delivers cutting-edge and award-winning content across major streaming devices and services including Roku, Amazon Fire, Android TV, and iOS. In anticipation of exponential growth of viewership and engagement, happiTV looks to CIPIO to lead efforts to drive a deeper relationship between Subscriptions and Subscribers. “Based on the overwhelming support of Pride Month, we have experienced a massive shift in thinking and mindset around acceptance of LGBTQ+ specific content programming. Our growth is directly tied to this shifting mindset and we need to effectively scale with the demand,” said Daniel Bort, CEO of happiTV. “Through their cutting edge AI platform and to meet the demand for our content, CIPIO provides us the ability to provide world-class user experiences for our subscribers as if we were one of the media giants of the world. As a result of the collaboration, happiTV is equipped and prepared for exponential subscriber and revenue growth.” By Humanizing Subscriptions TM, CIPIO empowers modern digital businesses to significantly enhance subscriber experiences throughout the subscriber’s journey from the trial to paid to proactively retaining subscribers and optimizing content acquisition costs. “CIPIO is proud to support happiTV’ s mission to impact society through groundbreaking content and programming for the LGBTQ+ community. This relationship embodies our mission around Humanizing Subscriptions TM,” said Sundeep Sanghavi, CEO of CIPIO. “Our team is obsessed with supporting content businesses like happiTV and their ability to thrive in an ever-changing digital world. Our primary objective is to create a lifelong connection between happiTV subscribers and their subscriptions which ultimately will exceed business objectives and fuel growth.” Digital businesses continue to proliferate society globally. As content subscriptions grow, businesses like happiTV are faced with common challenges: churn, conversion from free to paid and optimizing content acquisition costs. Through CIPIO’s Subscriber Experience Platform TM, digital organizations can address these challenges head-on to keep pace with dynamic market pressure. CIPIO is rapidly gaining momentum in the media and entertainment space and is leveling the playing field by providing the enhanced AI capabilities with augmented data to any and all size media and entertainment organizations. About CIPIO CIPIO Inc. provides the leading patent-pending AI platform that Humanizes Subscriptions TM for digital organizations. By bringing together human, machine, and domain data, CIPIO arms organizations with capabilities to sense, learn, predict and recommend digital experiences to strengthen the subscriber and subscription relationship. CIPIO impacts both the top and bottom-line financials for some of the world’s leading brands such as happiTV, Zype, InteliVideo, and Jonas Fitness. Learn more about CIPIO here. About happiTV happiTV is a new entertainment app dedicated to streaming content of interest to the LGBTQ+ community. Delivering feature films, TV series, non-fiction, or short-form videos, happiTV serves as an anchor for positive role models and powerful messages for the queer population. Unlike any other, happiTV is a place where the community can find powerful entertainment and resources that will better their lives. We are a 100% minority-owned and operated enterprise (LGBTQ+ and Latino) in the United States of America. Please patronize our sponsors and enjoy the work of our partners and creatives. Together, we can bring smiles and big grins around the world. That's what we are all about. We are happiTV. Contact Details CIPIO Media Relations +1 315-398-9541 pr@cipio.ai Company Website https://cipio.ai/

July 06, 2021 08:00 AM Pacific Daylight Time

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‘Forge Ahead’ podcast provides inside look at future of work

Velocity Global

Hosted by Velocity Global founder and CEO Ben Wright Features conversations with forward-thinking business and tech leaders Debut episode with “Shark Tank’s” Robert Herjavec “ Forge Ahead,” a new podcast uniquely focused on the future of work through insights from forward-thinking business leaders, launched today. Hosted by Ben Wright, Velocity Global founder and CEO, “Forge Ahead” explores how the world embraces and overcomes challenges of new ways of working, from remote work to distributed teams. The debut episode is a conversation with Robert Herjavec, founder and CEO of global cybersecurity firm, Herjavec Group, and a lead investor on the Emmy Award-winning show, “Shark Tank.” “Now is the perfect time for these conversations about how people want to work, and how us as business leaders must blaze a new path,” said Herjavec. “My conversation with Ben allowed me to look inward at what I’ve learned. One topic we touched on was that the true driver of remote work is that customers now accept it like never before. Employees have proven able to embrace remote work, and the tech tools have been available, but now that the customer cadence is not disrupted, we’ll never look back.” “In ‘Forge Ahead’ we go beyond the buzzwords and get inside the heads of business leaders who shape the future of work,” said Wright. “Robert is the first of many leaders I am humbled to learn from as listeners get to hear his personal story and how he runs a business.” “Forge Ahead” will release a new episode every two weeks on leading podcast platforms. In subsequent episodes, Wright speaks with thought leaders such as USA Today’s “Gratitude Guru” Chris Schembra, and 6-time PGA TOUR champ Billy Horschel. Listeners will hear a mix of personal stories and actionable insights from successful leaders so they are prepared to embrace the future of work. Ben Wright founded Velocity Global in 2014 and applies two decades of experience supporting companies’ global business growth and remote teams. As the largest Employer of Record in 185 countries and all 50 United States, brands rely on Velocity Global’s expertise and global infrastructure to employ a compliant workforce without the cost or complexity of setting up their own foreign legal entities or state registrations. Listen and subscribe to the “Forge Ahead” podcast at forgeaheadpodcast.com, or search for it on leading podcast platforms including Spotify, Google Podcast, and Apple Podcast. ABOUT VELOCITY GLOBAL Velocity Global accelerates the future of work beyond borders. Its platform helps companies compliantly employ distributed teams and expand internationally through best-in-breed technology, global expertise, and scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 700 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. Named a "Leader" in Global Employer of Record services by prominent analyst firm NelsonHall, Velocity Global offers additional services including Immigration, Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Founded in 2014, Velocity Global has hundreds of employees in 16 countries. For more information visit velocityglobal.com. Contact Details Velocity Global Eli Rice +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

July 06, 2021 07:02 AM Mountain Daylight Time

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Tayler Jade Breaks Top 50 on Mediabase Chart with “WYA”

Tayler Jade

WYA’s continued global growth is further propelled with two dance remixes by world renowned DJ’s Mikey Francis and Marc Stout. Ten weeks after Tayler Jade’s initial chart introduction, “WYA'' breaks the Top 50 on the Mediabase Activator Chart at #47 with national radio and fan support, 10+ million global digital streams, and club banging dance remixes by world renowned DJ’s and Producers. Released on April 9, 2021, by Jade Entertainment, “WYA” has created a global buzz and viral wave that has captured the attention of radio, media, fans, DJ’s and music producers all over the world. Today WYA holds strong at #47 on the Top 40 Mediabase Activator Chart and expected to break the Top 40 in the coming days. As an independent artist, Tayler’s ascent across all platforms highlights that technology and talent are the great equalizer to big labels and huge marketing budgets. “For a new independent artist with no major label support to see this type of success this early on, proves that new ideas and hard work pays off and no dream is too big.” – Thomas Barsoe, Founder OC Hit. In mid-April “WYA” was playing on Top 40 radio stations in the United States. Today, it is spinning on 30+ BDS reporting stations. In early June, its remixes started blowing the roof off the hottest nightclubs in Las Vegas with the support of some of the best local resident DJ’s of: Omnia, Hakkasan, Wet Republic, XS and Encore. Mikey Francis, Marc Stout and Tony Arzadon have made a tremendous impact on the success of “WYA” in the EDM/Dance world. In the first three weeks of release, Mikey Francis’ remix of “WYA” is quickly approaching 3 million streams; the Marc Stout and Tony Arzadon remix hit 2.5 million in the first 12 days. “It's been a pleasure to work with such a kind and talented creative as Tayler, and the speed at which fans are connecting with her work is quite astounding. The moment I heard WYA I knew that this was going to be a big hit and the response from the club crowds has been nothing short of amazing.” – Mikey Francis “Tony and I only get involved in projects we are excited about and see potential in and this was one of those. The response to our mix of ‘WYA’ has been insane and we are excited to see how far this track continues grow worldwide!” - Marc Stout Tayler Jade is connecting with music fans at a very rapid pace and her vision of building a connected community that not only share her love for music, but with a mission of using her community to impact the lives of children around the world will hopefully become the blueprint for other artists to follow. “Music brings people together at a spiritual level. Tayler has that rare gift, and it is inspiring to see how she wants to use her gift to help feed and educate children all around the world. Her idea of bringing people together through music in order to bring awareness to these children in need is a beautiful thing to watch and as her father words cannot express how proud of her I am.” – John Royce Lynch As an independent artist, to find her place alongside her hero’s and some of the biggest artists in the world in the first 6 months of her debut is a blessing and an impressive accomplishment. While Tayler’s music continues to climb the charts, she manages to remain grounded and grateful for the support of her family, fans and team. “As a fan of music myself, I am humbled by all the love and kindness that my team and I have been shown as we embark on this journey to create social impact that can make a difference in the lives of those in need. It really means the world to me to have your support and I cannot thank you enough.” – Tayler Jade The excitement surrounding “WYA” has prompted an early release of Tayler’s next single “Whatever You Say” which will be available for pre-sale Friday, July 9th and officially released August 6,2021. This will be the last of the 3 singles to round out this initial public introduction phase to assess community response to Tayler Jade’s original music and brand. TAYLER JADE is an American Pop/R&B singer-songwriter. Her debut “Dual Single” released on February 12, 2021 under her own label JADE ENTERTAINMENT, is climbing the TOP 40 Media Base Activator Chart alongside the biggest artists in the world. Part One of her dual release “Temporary” and Part Two “WYA” seem to have connected with music fans worldwide, with over several million streams on all the major streaming platforms in only a few short months and continuing to climb. To learn more about Tayler Jade, we invite you to join the movement at www.TAYLERJADE.com Contact Details Jade Entertainment Jason Jepson +1 949-394-7033 jason.jepson@taylerjade.com DNT Agency Dani Thompson danithompson@dntagency.com Company Website https://www.taylerjade.com/

July 06, 2021 08:00 AM Eastern Daylight Time

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PCMA Unveils New Brand Positioning Further Cementing Their Leadership in Non-Bank Private Client Lending

PCMA

PCMA, the pioneer and category leader in Non-Bank Private Client Lending, announced the unveiling of its brand position statement “We Are Private Client Lending" furthering their commitment to bespoke lending solutions to High-Net-Worth Estates. “PCMA is quickly becoming synonymous with Private Client Lending, and our commitment to the most coveted clientele in financial services is cemented with our brand position,” said John R. Lynch, CEO, and founder of PCMA. “Our clients have reached a level of capacity and sophistication that requires a specialist, and not a generalist approach to serve their unique needs. We Are Private Client Lending plants the flag of commitment that clearly identifies for our clients, our team members, and our contemporaries, the market we serve.” Put simply, brand positioning is about owning a unique position in the mind of the target consumer, and it is an articulation of what you want your brand to be to consumers. It’s established relative to your competition in a way that signals differentiation, and it is about making sure that when your target consumers think of your brand, they know the benefits you offer. “In my nearly 3-decade career in financial services, I learned a very valuable lesson of brand differentiation,” said Lynch. “Financial services are the largest industry in our economy, it is imperative you define the market you serve.” PCMA is the leading non-bank private client lending organization serving the needs of their mass affluent and high net worth clientele. PCMA offers qualified individuals and institutions bespoke lending solutions across all major residential asset classes. PCMA is a diversified financial enterprise offering private client solutions through a direct to consumer and distributed retail business model. PCMA strives to build trusting and enduring relationships by putting clients and professional partners at the center of all they do. PCMA is headquartered in Orange County, CA. Additional information is available at www.pcma.us.com Contact Details Private Client Lending Jason Jepson +1 949-394-7033 jason.jepson@pcma.us.com Company Website https://pcma.mortgage/

July 06, 2021 08:00 AM Eastern Daylight Time

Comcast Establishes 50 WiFi-Connected Lift Zones in Houston and Surrounding Areas

Comcast Houston

As part of its ongoing commitment to help connect low-income families to the Internet so they can fully participate in educational opportunities and the digital economy, Comcast today announced it has equipped 50 locations in Houston and surrounding areas with free WiFi enabled Lift Zones. Working with its network of nonprofit partners, Comcast is providing robust WiFi hotspots in safe spaces designed to help students get online, participate in distance learning and do their homework. This initiative provides free connectivity inside partner community centers for the next three years. “We are proud to partner with community organizations across Houston and surrounding areas and equip them with free internet service to provide safe, fast, and reliable connectivity,” said Ralph Martinez, regional senior vice president, Comcast Houston. “The COVID-19 crisis put many at risk of being left behind, accelerating the need for comprehensive digital equity and Internet adoption programs to support them. We hope these Lift Zones will help those who, for a variety of reasons, are unable to connect to effective distance learning at home.” Each Lift Zone location will be outfitted with a robust WiFi solution, powered by Comcast Business, at no cost. The sites are equipped with a combination of Comcast Business’ award-winning Business Internet, WiFi Pro and SecurityEdge solutions; customized based on the size and unique connectivity needs of each location. Some of the Houston and surrounding area community organizations that have established Lift Zones in their respective facilities include Boys and Girls Clubs of Greater Houston, the City of Houston, and the City of Galveston. A full list of Comcast Lift Zones in Houston and surrounding areas, can be found here. Earlier this year, Comcast announced a $1 billion commitment over ten years in continued support of digital equity, including its Lift Zones initiative, which aims to establish WiFi-connected safe spaces in 1,000+ community centers nationwide for students and adults by the end of 2021. Lift Zones complement Comcast’s Internet Essentials program, which has helped connect approximately 10 million low-income people to the Internet at home since 2011, including almost one million Texans. Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Comcast Misha McClure +1 832-547-6783 Misha_McClure@cable.comcast.com Company Website https://houston.comcast.com/

July 06, 2021 05:00 AM Central Daylight Time

Mirriad Partners with Top US Media Agency

Mirriad

Mirriad, the leading in-content advertising company, has today entered a two-year commercial partnership with a tier one North American media agency. The non-exclusive agreement will accelerate the company’s adoption of the in-content advertising format powered by Mirriad’s patented technology. With over $1 billion placed in media annually and vast experience in delivering media buying strategies, the company will work with Mirriad to expand the market for in-video advertising by introducing it to partner agencies and clients. Alongside this, both parties will look to mutually identify partners that would best benefit from Mirriad’s award-winning solution. The terms of the commercial partnership initially encompass in-content campaigns in the US, but also include the ambition to expand to additional markets in future. Stephan Beringer, CEO of Mirriad, said: “This agreement sees Mirriad partnering with a company currently managing some of the largest and most diverse media positions in the industry. It allows us to leverage the strong relationships that company has with its clients and other advertising and marketing partners. “This is a new route to delivering in-content opportunities to an increasing number of advertisers and agencies across the important US market and beyond, highlighting an additional pathway for our business to scale. Alongside working with new partners, we are focused on further developing Mirriad’s platform and our unique ability to generate new revenue streams with an advertising solution that enhances the viewing experience, rather than interrupting it.” ENDS Enquiries: For further information please visit www.mirriad.com or contact: Mirriad Advertising plc Stephan Beringer, Chief Executive Officer David Dorans, Chief Financial Officer Tel: +44 (0)207 884 2530 Nominated Adviser & Broker: Canaccord Genuity Limited Richard Andrews Simon Bridges Thomas Diehl Tel: +44 (0)20 7523 8000 Financial Communications: Charlotte Street Partners Tom Gillingham Tel: +44 (0) 7741 659021 Andrew Wilson Tel: +44 (0) 7810 636995 About Mirriad Mirriad's award-winning solution unleashes new revenue for content producers and distributors by creating new advertising inventory in content. Our patented, AI and computer vision technology dynamically inserts products and innovative signage formats after content is produced. Mirriad's market-first solution seamlessly integrates with existing subscription and advertising models, and dramatically improves the viewer experience by limiting commercial interruptions. Mirriad currently operates in the US, Europe and China. Contact Details Shania Roper +1 843-693-7161 mirriad@kitehillpr.com Company Website https://www.mirriad.com/

July 05, 2021 07:00 AM Eastern Daylight Time

California is Open Again: What You Need to Know Before You Visit

YourUpdateTV

California’s tourism industry was hit tremendously hard by the pandemic, with nearly one million jobs lost across the state. But as the nation reopens, California's overall economy is expected to rebound faster than the national average, according to economists. Recently, President and CEO of Visit California, Caroline Beteta, participated in a nationwide satellite media tour to discuss the states reopening, top destinations, and tips on how to make up for lost time. A video accompanying this announcement is found here: https://youtu.be/WJhB_7XLI7s To celebrate California’s reopening, Visit California launched their Dreaming On in California campaign. Visit California encouraged locals and visitors to share their stories of postponed dreams, skipped plans and cancelled celebrations from 2020. Chosen participants received once-in-a-lifetime, statewide experiences featuring jaw dropping, dream-worthy partnerships and appearances. Experiences ranged from an unforgettable meal prepared by acclaimed celebrity chef Curtis Stone, to behind-the-scenes access at a San Diego Padres game, a magical Disneyland Resort Vacation, a luxury road trip with stops at Marriot International properties, and a series of fairytale weddings at the luxurious Carneros Resort and Spa. Everyone lost out on so much last year – missed milestones, time with loved ones, travel, and much more. Now it’s time to recapture those moments. California’s hospitality industry has fully reopened and is rolling out the red carpet for travelers this summer and beyond. For more information, visit www.visitcalifornia.com. About Caroline Beteta: Caroline Beteta serves as president & CEO of the industry-led Visit California, a nonprofit organization created to market California as a premier travel destination to increase the state’s share of tourism-related revenues. She simultaneously serves as a strategic advisor for the Governor’s Office of Business & Economic Development (GO-Biz). Beteta is responsible for implementing Visit California’s global marketing program on behalf of the organization’s 21,000 investors and serves as the lead spokesperson for California’s travel industry. In her tenure, she has overseen a decade of growth for California’s travel industry, peaking in 2019 with a record $144.9 billion in economic benefit to the state. She has shepherded the growth of Visit California into a global marketing franchise and helped restore travel and tourism following numerous natural and economic crises. About Visit California: Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. For more information about Visit California and for a free California Official State Visitor's Guide, go to www.visitcalifornia.com. For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 02, 2021 11:34 AM Eastern Daylight Time

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