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Velocity Global named the presenting sponsor of PGA TOUR University

Velocity Global

Velocity Global has partnered with the PGA TOUR and GOLF Channel to become the presenting sponsor of PGA TOUR University, the PGA TOUR announced Tuesday. Additionally, Velocity Global, which delivers a global work platform for employers to grow compliant distributed workforces in 185 countries and all 50 United States, has been named the Official Global Workforce Solutions Platform of the PGA TOUR and PGA TOUR Champions as part of the multi-year agreement. Entering its second season, PGA TOUR University presented by Velocity Global rewards elite college players with access to Tours operated under the PGA TOUR umbrella, while upholding the principles and virtues of collegiate athletics. At the end of each college golf season, the top 15 players in the final Velocity Global Ranking earn status on the Korn Ferry Tour or a PGA TOUR international tour. The Class of 2022 Ranking will be finalized May 30 following the conclusion of stroke play at the NCAA D-I Men’s National Championship at Grayhawk Golf Club in Scottsdale, Arizona. “We’re excited to welcome Velocity Global to the PGA TOUR family as the first-ever presenting sponsor of PGA TOUR University,” said PGA TOUR Commissioner Jay Monahan. “Velocity Global shares our passion in supporting the top collegiate golfers on their journey to the professional game, and we look forward to their partnership in growing PGA TOUR University together.” As the Official Global Workforce Solutions Platform and Official Professional Employer Organization of the PGA TOUR and PGA TOUR Champions, Velocity Global will have a presence in programming throughout PGA TOUR media properties, align with PGA TOUR players and host customers at PGA TOUR events. “This partnership highlights access to opportunity. The Velocity Global Ranking identifies the top players in college golf and rewards them with access to the Korn Ferry Tour and the PGA TOUR’s international network of competition, just as we make global work accessible to employers and talent,” said Ben Wright, Velocity Global Founder and CEO. “We’re proud to partner with the PGA TOUR to open doors for these players and support the game’s future stars, as Velocity Global supports the future of work.” Billy Horschel, a six-time PGA TOUR winner and the 2014 FedExCup champion, is a global brand ambassador for Velocity Global and an avid supporter of college golf. During his four-year career at the University of Florida, Horschel was a two-time SEC Player of the Year and a four-time All-American. “Velocity Global is the perfect match to present the top college players in the world of golf because it is the company that drives how work gets done for the next generation,” said Horschel. “They cheer for hard work and success, and that’s exactly what the PGA TOUR University presented by Velocity Global does. It creates access to global opportunities for these players to compete right away which is so important for their development as pros. I look forward to competing against these guys really soon.” In addition to being the presenting sponsor of PGA TOUR University, the agreement also includes a partnership with GOLF Channel. PGA TOUR University and the Velocity Global Ranking will be featured each Wednesday on Golf Today and within weekly live tournament coverage, as well as across GOLF Channel and PGA TOUR digital platforms throughout the season. GOLF Channel’s first college tournament broadcast of the season is next week’s Maridoe Collegiate Invitational (September 13-15). Additionally, GOLF Channel will collaborate with Velocity Global to highlight a new PGA TOUR University charity program to be announced at a future date. “As the television home of college golf, we’re excited to continue the growth and development of PGA TOUR University alongside our partners at the PGA TOUR,” said Tom Knapp, EVP, Partnerships and Programming, NBC Sports. “The addition of an international partner like Velocity Global enhances our ability to cultivate this important platform, and ensure the top collegiate players will be showcased on GOLF Channel as they progress toward competing throughout the professional ranks and ultimately on the PGA TOUR.” The PGA TOUR University Class of 2021 made their marks in their first summers as professionals. Arizona State’s Kevin Yu finished 4th in the 2021 Velocity Global Ranking, and he posted five top-25s and two top-five finishes in eight starts on the Korn Ferry Tour. On the Forme Tour, Arizona’s Trevor Werbylo and SMU’s Mac Meissner both have wins after finishing 9th and 8th, respectively, in last year’s Velocity Global Ranking. With one event remaining this season, Werbylo leads the Order of Merit and Meissner is fifth, and both players are in position to be promoted to the Korn Ferry Tour next season. For more information, please visit www.pgatour.com/university or  velocityglobal.com. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across five continents. For more information visit velocityglobal.com. About PGA TOUR University presented by Velocity Global PGA TOUR University presented by Velocity Global rewards elite college players with access to Tours operated under the PGA TOUR umbrella, while upholding the principles and virtues of collegiate athletics. Introduced in 2020, the program strengthens and elevates the path to the PGA TOUR through the Korn Ferry Tour and PGA TOUR international tours. The Velocity Global Ranking will be featured on GOLF Channel each Wednesday on Golf Today and within weekly live tournament coverage, as well as across GOLF Channel and PGA TOUR digital platforms throughout the season. For more information, please visit www.pgatour.com/university and follow PGA TOUR University on Twitter and Instagram (@PGATOURU). Contact Details Velocity Global John Hall +1 720-650-4348 news@velocityglobal.com PGA TOUR Chris Richards ChrisRichards@pgatourhq.com Company Website https://velocityglobal.com/

September 07, 2021 09:01 AM Eastern Daylight Time

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The Meningitis Vaccines: What Parents of Adolescents Should Know

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/OpbXUBrzUA4 According to the CDC, COVID-19 disrupted routine well-child visits for many children over the last year. As a result, too many children have fallen behind on receiving recommended vaccines – and that includes adolescents and young adults. If young adults are not receiving these recommended vaccinations, they are now vulnerable to infectious, potentially deadly diseases. So are the campuses and communities they live in. One vaccine that often gets left behind is Meningitis B, which is recommended for adolescents 16-23 years old. There are two types of meningitis vaccines – MenACWY and MenB. Few have received the MenB vaccine, yet it’s responsible for 100% of meningococcal meningitis outbreaks on college campuses since 2011. One issue? A lack of communication from pediatricians and family physicians. A recent study found that 49% of pediatricians and 69% of family physicians did not discuss the MenB vaccine during routine visits for 16-18-year-olds. That’s one reason why research shows that nearly 80% of parents did not know about the MenB vaccine, and why more than 78.2% of 17-year-olds have not received at least one dose of the Meningitis B vaccine. As kids head back to school, it’s important that parents take the time to check what vaccinations their teens and young adults have received and proactively talk to their healthcare provider about what other vaccines they need – including both the MenACWY and MenB meningitis vaccines. For more information visit: https://meningitisbactionproject.org/ About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 02, 2021 01:00 PM Eastern Daylight Time

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Pencil announces free creative AI dashboard for brands to learn from their past Facebook ads

Pencil

Creative AI company Pencil has today released a free creative AI dashboard and also an Instant Predictive Audit (IPA) which can analyse thousands of Facebook and Instagram ads to generate new ideas and predictions for ecommerce and SME advertisers. Pencil is the only automated system which generates unlimited video ads that then learn to improve and drive more sales over time. The new creative dashboard will be free forever, and automatically analyses a Facebook account, and then groups all of a brand’s previous ads into “winners” and “losers.” Winners are ads that are performing above a threshold (e.g. the average, top 10%, or top 25%) on a particular metric, and they can be used to generate new strong ideas, with a “More like this” feature. Losing ads can be switched out and improved in a few clicks using the “Replace” feature, and there’s also indicators to identify “Fatiguing” and “Scaling” ideas. “The new creative AI dashboard is going to significantly improve the way we build and run ads on Facebook and Instagram,” said Tye DeGrange, founder of Round Barn Labs. “We already know that creative quality and variety is driving more than 50% of our performance for us on Facebook, but identifying winners and losers with the speed and scale we want is often difficult. We estimate this tool will change the game for our team, improving our vision, speed, creativity, and results.” Pencil’s customers will be able to access the new IPA which will audit thousands of ads to provide “Day Zero” new ideas and predictions, enabling brands to use their best creative to make their next creative. Previously, users needed to run sufficient Pencil ads and media investment before gathering enough data to see any predictions, which might take several weeks. Now with the IPA, Pencil already knows on Day Zero what has worked before and what didn’t, and users get predictions built on all their past Facebook ad tests. Pencil also revealed that 3 out of 4 Pencil users successfully find ad “winners” which outperform their average performance benchmarks. On average these winning ads beat their baselines by 79% (ROAS, return on advertising spend) and 48% (CPA, cost per acquisition). The new data was published in the Q3’2021 edition of “Creative AI Works”, based on an analysis of over 650 Pencil ads that ran between November 2020 and July 2021. The report also found that teams which ran 10 or more Pencil ads were typically able to find “winners” that performed 100% higher than ROAS baselines and 50% lower than CPA baselines. The full report can be downloaded here. Will Hanschell, CEO and co-founder of Pencil commented: “These results and these new features mean that we and our users are already further ahead with Creative AI than where we expected to be during 2021. We didn’t want to just build a product, we wanted to create a whole new system, to help solve this $100 billion video advertising industry problem. We now have an effective, integrated SaaS system tested and launched, and a way for any small business to get started and get value immediately.” Finally, these new features would not be possible without the outstanding partnership and performance of CLIP. IPA utilizes OpenAI's CLIP neural network, which is trained across 400 million image-language data points to learn the presence of concepts in the images automatically. Earlier in the year, Pencil upgraded from OpenAI’s GPT-2 to GPT-3 to drive its ad copy generation, and saw its success rates jump from ~65% to over 95%. About Pencil Pencil is a Creative AI company on a mission to generate unexpected ideas that get results. Pencil generates ads that learn to drive sales, delivering the return on ad spend that helps brands scale their businesses. Pencil was founded in 2018 with a team from Google, Facebook and Uber and is backed by Sequoia Capital India, Wavemaker Partners, Singapore Innovate and Entrepreneur First. Further information visit: www.trypencil.com Contact Details Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com

September 02, 2021 09:00 AM Eastern Daylight Time

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Pet Insurance and the Pandemic

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/9KdDYhsia2A Amid the pandemic last year, more than 2 million dogs and cats were adopted from shelters. Now, as employees across the U.S. anticipate a potential return to in-person work, pet parents have some concerns about how the transition may impact both their animals’ and their own well-being. In fact, MetLife’s new Pet Parent Pulse Survey found that three in four (74 percent) working pet parents are considering how pet care during this time may impact their finances, while nearly all (95 percent) anticipate that a possible transition back to the office will cause a change in their pet’s health or routine. If you are a working pet parent, what do you need to know and prepare for during this time? “It may be as simple as making some changes at home, like introducing a crate or a gate to keep your pet safe and healthy. Alternatively, maybe pet care or ‘doggy daycare’ services make sense for you,” said Katie Blakeley, vice president and head of pet insurance, MetLife. “Many pet parents are also leaning on their employers to help them navigate the return to office and how it may effect their furry family members. For example, introducing pet health insurance into a voluntary benefit plan is becoming a popular option for many working pet parents.” For more information visit: metlife.com/insurance/pet-insurance About MetLife: MetLife, Inc. (NYSE: MET), through its subsidiaries and affiliates ("MetLife"), is one of the world's leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East. For more information, visit www.metlife.com. YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 01, 2021 01:00 PM Eastern Daylight Time

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NORTH SIXTH GROUP ACQUIRES OWNERSHIP INTEREST IN ASCOLI FOOTBALL CLUB

North Sixth Group

North Sixth Group today announced it has acquired an ownership interest in Italian professional football club Ascoli Calcio 1898 FC (Ascoli FC) in partnership with Massimo Pulcinelli and Bricofer S.p.A, the leading retailer in the home goods and DIY sector in Italy. Founded in 1898, Ascoli boasts a rich tradition, having competed in Serie A and Serie B respectively for 16 and 25 seasons. North Sixth Group will co-own the club alongside Massimo Pulcinelli and family. The Pulcinelli family founded Bricofer in 1979, which has grown to become one of the largest retail chains in Europe with more than 500 million Euro in annual revenues and 124 locations throughout Italy. North Sixth Group will control international market operations and will share governance and decision-making rights with Pulcinelli in coordination with the club’s Board of Directors. "It is an honor to own and operate a club that was founded nearly 125 years ago with the tradition, history and following of Ascoli,” said Matt Rizzetta, Chairman of North Sixth Group. “We would like to thank the Pulcinelli family, who have worked tirelessly and made numerous sacrifices during a challenging economic period to put Ascoli in a position for future growth. We look forward to partnering with Massimo and his family to build a special future for the Picchi fans.” Joining North Sixth Group as owners are a variety of institutional and strategic investors, including former Univision CEO Vince Sadusky; engineer, entrepreneur, investor, Super Bowl champion and NFL all-pro defensive lineman Ndamukong Suh; KM Sports Ventures, a Los Angeles-based sports investment fund founded by media industry entrepreneur Mike Pollack; and Wavemaker Partners, a venture capital firm based in Los Angeles and Singapore which has raised over $650 million across multiple funds and special purpose vehicles. “We have a special connection and shared global vision with Matt and his team at North Sixth Group,” said Massimo Pulcinelli, Ascoli FC owner and Bricofer CEO. “We have many exciting plans as our vision to bring Ascoli to Serie A continues in the years ahead, including the opening of fan clubs, youth academies and other important investments. We look forward to bringing these initiatives to life for our fans alongside our co-owners and partners at North Sixth Group.” Representing North Sixth Group in the transaction was Tuscan-based attorney Simone Calzolai, founder of law firm Studio Legale Calzolai and Dr. Andrea Taddei of accounting firm Studio Picchi, Rome-based sports lawyer Stefano Mancini, New York-based law firm Breslow & Walker, LLP, and Nicola Cirrincione, who will serve as the club’s representative in the North American market. Representing Pulcinelli and Ferinvest S.r.l were Studio Legale Maione and Studio Legale Martella. ABOUT ASCOLI FC Ascoli Calcio 1898 FC (“Ascoli”), is an Italian football club based in Ascoli Piceno in the Marche region of Italy. Known as “La Regina Delle Marche” or the “Queen of Marche”, Ascoli is one of the oldest and most decorated clubs in Italian football. Ascoli was founded in 1898 and have competed in more than 40 seasons in Italian football’s top competitions, Serie A and Serie B. The team is known as the “Picchi” or “The Woodpeckers” and are well-known for their home kits with their signature vertical black and white stripes. As of the 2021-22 season, Ascoli are competing in Serie B, the second highest tier of Italian football. ABOUT NORTH SIXTH GROUP North Sixth Group is a family office operating company. The company has wholly owned and minority interests in a variety of investments across multiple sectors all sharing a common vision of Passion, Purpose and Progress. Included in the North Sixth Group family of companies are leading public relations firm N6A; modern marketing and content house Studios; data-as-a-service provider Everything Clicks; news distribution software solutions provider News Direct; global Italian football streaming platform 196 Sports, and other holdings across media, marketing, technology, sports and entertainment. Additionally, North Sixth Group dedicates financial, networking and human capital resources to community-based initiatives geared toward Passion, Purpose and Progress. ABOUT BRICOFER GROUP S.P.A. Founded in 1979, Bricofer Group S.P.A. (“Bricofer”) is the leading Italian operator in the DIY sector and one of the largest retailers in Europe, with more than 100 locations across Italy and annual revenues in excess of 500 million Euro. Specializing in the home goods and renovations sector, Bricofer is proud to be at families’ service for the care of their house and the realization of their home projects. Bricofer consists of three main business lines across retail, wholesale and e-commerce. Bricofer’s retail line covers a national network of 124 stores in strategic positions across Italy. Bricofer’s wholesale line, referred to as Ottimax, is dedicated to professionals and private label suppliers. Bricofer’s e-commerce line is among the most distinctive online platforms among DIY retailers in Italy. Contact Details N6A (North America Press Contact) +1 212-334-9753 AscoliFC@northsixthgroup.com Company Website https://northsixthgroup.com/

September 01, 2021 09:00 AM Eastern Daylight Time

Spotlight Sports Group Acquires Alarm Sports Network, Leading US Fantasy Sports Operator

Spotlight Sports Group

Spotlight Sports Group announced today the acquisition of FA Media LLC (Alarm Sports Network), a leading fantasy sports technology and media company, in an all-cash transaction. Spotlight Sports Group is a world-leading technology, content and media company specializing in sports betting and fantasy sports. Alarm Sports Network provides white-label proprietary technology solutions and free-to-play contests for blue-chip media and sports content providers. It also develops engaging content for its popular consumer sports platforms: Fantasy Alarm, DFS Alarm and Wager Alarm. The addition of these services to Spotlight Sports Group creates an all-encompassing sports betting and fantasy sports offering. Spotlight Sports Group is recognized for its sports betting expertise on direct-to-consumer platforms like Pickswise, one of the fastest-growing sports betting content providers in North America, and Racing Post in the UK and Ireland. Spotlight Sports Group also supplies sports betting technology, tooling and actionable content to drive user engagement for the world’s leading sportsbooks and media owners. “This acquisition immediately accelerates our growth across North America with the addition of proprietary technology and authoritative, scalable content. We are delighted to be joining forces with a vastly experienced management team steeped in fantasy sports and sports betting expertise. ASN will also broaden our business-to-business footprint through partnerships with Yahoo, FTN Network, SiriusXM and others,” said Alan Byrne, CEO of Spotlight Sports Group. “This is a transformative deal for Spotlight Sports Group. It allows us to combine the skills and expertise which have fueled our digital growth in the UK and Ireland with the talent and flair of the team at ASN in order to have a significant impact on the all-important US market.” Key highlights from the deal include: Spotlight Sports Group will retain the expertise of the Alarm Sports Network team: co-founders Dan and Al Williams, former NBC executive and Fantasy Sports & Gaming Association Hall-Of-Famer Rick Wolf and former FOX Sports & EA Sports executive Ed Bunnell. Alarm Sports Network, who developed the technology to help drive user engagement and revenue at sports media companies like FTN Network, Yahoo, Bally Sports and The Nation Network, will fold into Spotlight Sports Group’s brand. ASN brands Fantasy Alarm, Wager Alarm, DFS Alarm and Fantasy Rundown join Pickwise in a new look direct-to-consumer brand roster for sports bettors and fantasy players across North America. Spotlight Sports Group will integrate the ASN team, growing the Group’s staff to more than 500 people. “This deal creates a powerhouse sports betting and fantasy sports business, proven to drive revenue with engagement-led solutions. Using our unique mix of product technology, expert content and authoritative brands, we will continue to deepen our relationships with our partners to help them grow and monetize their audiences,” said Rick Wolf, President Alarm Sports Network. “We are tremendously excited to become part of Spotlight Sports Group, working together to help solve challenges and drive innovation for our partners in the fast-evolving sports media and affiliate landscape,” added Dan Williams, Co-Founder. For more information on Spotlight Sports Group please visit: https://www.spotlightsportsgroup.com/en_us/ ABOUT SPOTLIGHT SPORTS GROUP Spotlight Sports Group (owned by Exponent Private Equity) is a leading technology, content and media business specializing in sports betting. Evolved from the Racing Post Group, Spotlight Sports Group engages millions of people directly through Racing Post, Pickswise, Free Super Tips and myracing. The company also has decades of experience in powering growth and conversion for the world’s biggest sportsbooks and media companies, delivering best-in-class technology and expert scalable content experiences in more than 70 languages. ABOUT THE ALARM SPORTS NETWORK Alarm Sports Network’s (ASN) mission is to create products, services and content that entertain and inform so that sports fans can learn, play and win whether it is fantasy sports or sports betting. This has been achieved through three digital platforms: Fantasy Alarm, Wager Alarm and DFS Alarm. ASN platforms cover all 10 major US sports (including Esports) offering a mix of free and premium content. The business-to-business division supplies media companies with a range of tools from data modelled projections for player performance to full turnkey white-label platforms and free-to-play contests. Contact Details Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://www.spotlightsportsgroup.com/en_us/

September 01, 2021 08:00 AM Eastern Daylight Time

Channel Factory Continues EMEA Expansion with New Hires and Team Growth in Poland

Channel Factory

Channel Factory, the global brand suitability and ad performance platform for YouTube has expanded their team in Poland and appointed a new Sales Director as part of their commitment to growth in the European market. Szymon Szmigiel joins as Sales Director to develop, manage, and grow the company’s agency and brand relationships within the region, and to support Channel Factory’s continued expansion across the EMEA market. Szymon will continue to build the business alongside Sean Carey, Business Development Director, based out of the Warsaw offices which will enable the company to support clients on the ground and bring better brand suitability to the market. “This is an extremely exciting time to be joining Channel Factory,” said Syzmon Szmigiel. “Not only is the company growing exponentially across multiple markets, but the recent launch of The Conscious Project shows how determined the company is to drive our advertising industry forward towards a more conscientious future. I could not be more excited to join the team and look forward to helping the company continue on its growth trajectory.” Prior to joining Channel Factory, Syzmon has been co-creating an advertising office at CDA SA, one of the largest VOD platforms in Poland. In his three years at CDA SA, Syzmon was responsible for the business development and revenue growth, overseeing the sales team and building relationships with media houses and agency clients. Before his time at CDA, Szymon was the Director of Agency Sales at NetSprint, a martech leader in region, while also spending seven years at one of Poland’s biggest portal based businesses, Wirtualna Polska. As the Head of Sales here, he was responsible for the entire sales department, managing a team of 15 to drive profitable growth for the company. Szymon has spent several years in both startup and large sized companies and is an expert in strategic planning, operations, sales and marketing. He has managed and led large-scale projects covering marketing communication, sales and technology. “Szymon’s addition to our EMEA team is critical to our growth as a business in the European markets. We are very excited to have him on board, to lead and manage our business on the ground in Poland,” said Mattias Spetz, MD EMEA and APAC, Channel Factory. “Szymon brings in-depth market knowledge and relationships to Channel Factory, and with his industry expertise across video, programmatic, ad sales, and e-commerce, he will be a real asset to the wider EMEA team. His proven ability to develop agency and client relationships and to drive growth in region will help us to continue to expand our footprint in Europe and push the industry as a whole towards a more conscious advertising ecosystem.” Szymon will report into Mattias Spetz, helping to drive sales growth within the EMEA regions and demonstrating to clients the real commitment Channel Factory has across all regions. Szymon has previously served as a member of the management board for the IAB Polska. The appointment of Szymon follows a streak of new hires across the US, UK and Europe for Channel Factory. The company has recently announced the appointment of Fiona Alenda, its new MD for France, as well as three key new hires in the UK to continue to expand its footprint and support clients in these key markets. Channel Factory is dedicated to helping create a better advertising ecosystem, and works closely with its agency and brand clients to drive more conscientious, thought-through advertising campaigns aimed at eliminating inherent bias in advertising across video. About Channel Factory Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, turning YouTube’s 5 billion videos and 500 hours per minute of new content into brand-suitable, efficient advertising opportunities. Channel Factory’s mission is to create a suitable video ecosystem that connects creators, brands, and consumers - by enabling advertisers access to the most relevant videos, channels, and creators. Through their proprietary platform that harnesses the power of the deepest YouTube dataset in the industry, Channel Factory has enabled advanced brand suitability, customized content targeting, and maximum performance for the world’s biggest brands. Channel Factory’s algorithm ensures not only that advertisers run against content that aligns with their brand but also delivers outcomes by optimizing campaigns using active and historical campaign performance data. Channel Factory has offices across the USA and is present in over 30 countries worldwide including the United Kingdom, Sweden, Norway, Denmark, Finland, France, Germany, Spain, Ukraine, Australia, Hong Kong, and Singapore. Contact Details Kite Hill PR for Channel Factory channelfactory@kitehillpr.com

September 01, 2021 04:00 AM Eastern Daylight Time

DistroTV Debuts Free South Asian Channel Bundle, DistroTV Desi, in the US, UK, and Canada

DistroTV

DistroTV, the largest, independent free ad-supported streaming television platform, continues to expand its content offerings to cater to a growing and diverse global audience. The platform today announces DistroTV Desi, initially offering 15+ premier Southeast Asian channel content for free -- no subscription or registration necessary. This bundle is expected to grow exponentially over the coming weeks and will be available across the US, UK, Europe, and Canada and offer viewers a variety of diverse content focusing on news, entertainment & lifestyle geared towards the Desi (Southeast Asian - Indian, Pakistani, Bangladeshi, Sri Lankan) population abroad. The DistroTV Desi Bundle channel offerings include: News & Opinion Republic TV: India's most watched English news channel. Times Now News: One of India’s largest media conglomerates focusing on global news & issues. WION (World Is One News): Examining global issues with in-depth analysis. Mirror Now: Part of the Times Group offering local and community based coverage. R. Bharat: Hindi language news channel from Republic World. Times Now Navbharat: Part of the Times Group featuring independent news in Hindi language. News24: targets the global Indian with news that is credible, true and fast. Entertainment & Lifestyle Zoom: India's leading Hindi entertainment television channel featuring Bollywood music, gossip & celebrity updates. Mastiii TV: India’s number one music and youth channel. Arré: Edgy, new-age infotainment channel from India featuring young & diverse Hindi & English content. BritAsia TV: From the UK, a diverse channel with a focus on Bhangra, Punjabi Pop and Bollywood. MATV: From the UK, featuring Indian programming in Hindi, English, Gujarati and Punjabi. Akaal Channel: Punjabi language focused and Sikhi based lifestyle channel. Channel S: The number one British Bangladeshi lifestyle TV channel in the UK. NTV: The leading Bangladeshi TV channel from the UK catering to every culture, age group, religion and gender. E24: one of the premier entertainment websites of young India which has carved a niche for itself for an elaborate and reliable coverage of Bollywood and the vast television industry. With the DistroTV Desi Bundle, DistroTV aims to serve a massive underserved audience, who are lacking authentic entertainment from their home countries. DistroTV fills that void by offering these culturally rich channels in a free bundle so that diverse audiences can stream and enjoy content that might have otherwise been locked behind a subscription or paywall. “We're thrilled to provide our diverse and growing global audience with the content they crave, without any subscription fees,” said Navdeep Saini, co-founder and CEO of DistroScale, parent company of DistroTV. “No longer will Desi communities in these major markets feel that they cannot access their favorite shows or channels, or feel restricted by associated costs. Our mission at DistroTV is to provide content for every viewer, on every device. And that’s exactly what we’re accomplishing with this latest bundled offering.” DistroTV is always growing and diversifying its 150+ channel content library. The platform’s strong programming lineup includes a mix of popular film and television shows, such Bloomberg, EuroNews, People TV, Magellan TV and TD Ameritrade network, as well as independent channels like Black Enterprise, as well as Kweli TV, which spotlights the rich history and global diversity of the Black community; Canela TV, featuring Spanish programming; Latido Music, the leading channel for Latin music; and more. “This is just the beginning, we have many more channels in the pipeline. Smaller southeast Asian audiences with regional language roots like Gujarati, Marathi, Tamil, and Malayalam who have been largely ignored by mainstream media platforms can now watch their favorite channels in their regional language on DistroTV Desi, without having to depend on dodgy boxes and pirated apps,” said Rajesh Nair, Vice President of Business Development & Content Acquisition at DistroScale, parent company of DistroTV. Audiences can enjoy these channels for free anywhere across a wide array of CTV and mobile devices, as well as on the web by visiting Distro.tv -- no registration or signup required. To become a viewer and / or understand which channels are available for live and / or Video-on-Demand (VoD) access in the various countries, visit https://www.distro.tv or install DistroTV for free on Roku, Amazon Fire TV, Apple TV, Google TV, Samsung TV, Sony TV, iOS, or Android. For more information on the DistroTV Desi Bundle, visit https://distro.tv/desi. About DistroTV DistroTV is the largest, independent, free, ad-supported streaming television service on the market. Launched in 2019 by parent company DistroScale, the platform caters to a multicultural, rapidly expanding, globally-minded audience of passionate viewers in the US, Canada, and UK. Satisfying the growing demand for premium video content in multiple languages, DistroTV delivers premium video content from producers globally across North America, the UK, Bollywood, Latin America, China, Southeast Asia, and growing. With more than 150 channels plus thousands of Video on Demand (VOD) shows, DistroTV cultivates content that covers a broad spectrum of topics to connect with peopleâs passion points around Entertainment, Lifestyle, Sports, News, Documentaries and International Content in live, linear and video-on-demand formats. DistroTV is available on the web, as well as through Roku, Amazon Fire TV, Apple TV, and iOS and Android devices. About DistroScale DistroTV is the first direct-to-consumer offering from DistroScale, a technology company founded in 2013 and known for providing a global clientele of thousands of media properties with the industryâs most comprehensive video platform for web, apps, and streaming. DistroScale is an all-in-one solution providing infrastructure, content delivery, curation, analytics and a full suite of monetization options. Video enabled by DistroScale reaches more than 250 million visitors per month. The company is headquartered in San Francisco, CA. To become a DistroTV viewer, visit www.distro.tv. More information on DistroScale & DistroTV is available at www.distroscale.com. Contact Details Mackenzie Gavel +1 631-739-5716 mackenzie@kitehillpr.com Company Website https://www.distro.tv

August 31, 2021 10:00 AM Eastern Daylight Time

COMCAST WASHINGTON BROADBAND EXPANSION LED BY MAJOR PROJECTS IN KING, PIERCE, SNOHOMISH AND SPOKANE COUNTIES

Comcast Washington

Comcast today announced it expanded broadband service to more than 11,000 additional homes and businesses statewide during the first half of 2021, including major projects in King, Pierce, Snohomish, and Spokane counties. The expansions are the latest example of the company’s work to connect local communities to broadband Internet resources. Comcast has invested nearly $1 billion in technology and infrastructure in Washington during the last three years, including upgrades to our broadband network. Some of the company’s network development projects and achievements in the first half of the year include: Marysville: To support business expansion and growth, Comcast finished completing services that give approximately 100 businesses in Marysville new broadband Internet services. Bonney Lake: In Bonney Lake, Comcast connected two large buildings that will support more than 400 residents in the city’s new senior living community. Auburn: Comcast finalized building services to more than 400 new locations in Auburn during the first quarter of 2021, including a new 200 plus-unit apartment complex. Spokane: In Spokane County, Comcast built service out to more than 400 residents and over 20 businesses, including approximately 150 apartments near the Spokane Airport and a more than 100-unit complex in downtown Spokane. In the first six months of the year, Comcast completed more than 600 total projects to grow connectivity and bring more high-speed Internet access and services to businesses and households statewide. This work resulted in approximately 650 businesses and more than 10,000 new homes getting access to high-speed broadband Internet and related services. Comcast also is investing more than $13.6 million to expand broadband service to nearly 3,000 additional homes in rural areas of Snohomish, Spokane, and Whatcom Counties. Over the next two years, the citizens and businesses in rural communities of Chattaroy, Sumas, Sisco Heights, Burns Road, and Frontier Air Park will have access to the full suite of broadband, video, voice, home management, and business products and services. “As the state looks to focus in on making certain all citizens have access to and can afford future proof and scalable technologies, we are pleased to see the strong work Comcast is doing to deliver on those goals throughout Washington state,” said Russ Elliott, Director, Washington State Broadband Office. “Access to reliable internet is the cornerstone of a thriving community, whether that be access to information, healthcare services or simply connecting with family and friends,” said Mayor Nancy Backus, City of Auburn. “The ongoing expansion of broadband availability in Auburn is key to the health and success of our residents and I applaud Comcast for their continued commitment to providing this service.” “High-performance networks and Internet are just as critical to a community’s success today as other traditional services,” said Juan Key, Senior Director of Business Development for Comcast in Washington state. “This type of innovation has a lasting effect and indirectly impacts jobs, wages, the local economy, and educational opportunities for underserved regions of our state. We are happy to bring these important resources to King, Pierce, Snohomish, and Spokane counties.” These residents now have access to the entire Xfinity product suite, including Xfinity Internet, Xfinity Mobile, Xfinity X1, Xfinity Home, and Internet Essentials, the largest and most comprehensive low-cost Internet adoption program for low-income Americans. Comcast has connected 560,000 low-income individuals in Washington to broadband Internet over the last decade. The business communities in these areas now have access to the full suite of Comcast Business Internet, voice, and video services, including WiFi, Voice, TV, and managed enterprise solutions for businesses of all sizes. For businesses in these communities, network expansion brings access to fast, reliable Internet and affordable digital products and solutions that help them embrace innovation that improves operations, eliminates waste and creates a better experience for their employees and customers. Comcast Business delivers up to 10 gigabits-per-second (Gbps) of network capacity to local businesses. The newly expanded network offers a comprehensive portfolio of multigigabit Ethernet Internet options that help meet the day-to-day demands of all organizations, including those requiring large amounts of bandwidth, looking to link multiple sites or branch locations, or planning to connect their offices to a third-party data center. In addition to high-speed Internet and network capacity, Comcast Business also offers video, voice services, cloud technology, security services, business continuity, and more to businesses statewide. The company’s services also support businesses across a variety of industries, including healthcare, biotechnology, manufacturing, retail, dining, and hospitality. For more information on how to bring services to a project in your community, please email the Comcast Washington Business Development team at WSTWAC-BusinessDevelopmentGroup@comcast.com. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Andy Colley +1 425-248-5438 andy_colley@comcast.com Company Website https://washington.comcast.com/

August 30, 2021 08:55 AM Pacific Daylight Time

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