Announcing the Winners of the 2022 Bulldog PR Awards
Bulldog Reporter
Bulldog Reporter is pleased to announce the winners of the 2022 Bulldog PR Awards. The awards program recognizes remarkable PR and communications campaigns and impressive individual and agency contributions to the industry. The Bulldog Awards offer a unique, industry-specific evaluation process by being the only PR awards program judged exclusively by journalists. "This year's entries were the most impressive I've ever seen,” says Christopher Elliott, award-winning journalist, author, consumer advocate and long-time Bulldog Awards judge. “They showed PR pros at their best—helping clients overcome seemingly impossible business challenges, navigating the treacherous waters of an unpredictable pandemic, or offering to assist the neediest in society. It's a defining moment for the industry. I'm honored to be a part of it." The entries certainly impressed our outstanding panel of judges who had to determine category and Grand Prize winners. This year’s campaign, agency, and individual Grand Prize winners are: Tropicana Toothpaste by MullenLowe for Best Campaign of 2021 Fahlgren Mortine for Best PR Agency of 2021 Kathy Bloomgarden of Ruder Finn for PR Star of 2021 Grand Prize winners are selected from among the nominations that are entered in multiple categories and win gold at least once. "It’s always my pleasure to be on this panel of judges,” says Mary Ellen Walsh, award-winning journalist and Bulldog Awards judge. “The campaigns this year really homed in on organic story-telling techniques and user generated content. Through the innovative use of social media, corporate blogs, virtual press rooms, and translation, the nominees successfully generated a wider global awareness of their brand and clients.” The winning individuals, teams, agencies, and companies have earned the honor of becoming Bulldog Awards recipients, in addition to widespread promotion across Bulldog Reporter’s newsletters and associated websites. The Grand Prize winners also receive a Bulldog Awards trophy to add to their award collection. Congratulations to all the winners of the 2022 Bulldog PR Awards! Learn more about Bulldog Awards at bulldogawards.com and sign up to hear about updates on deadlines or upcoming awards programs. Campaign Categories Grand Prize – Best PR Campaign of 2021 Tropicana Toothpaste by MullenLowe Best Arts & Entertainment Campaign Gold: AHS Night Bites Bakery by NVE Experience Agency Silver: PAW Patrol: The Movie by Spin Master Bronze: The Original Immersive Van Gogh Exhibit by Lobeline Communications Best Beauty, Fashion, or Lifestyle Campaign Gold: Billabong x Wrangler® Collection by French/West/Vaughan Best Brand Launch Gold: Ambiq by Ambiq Silver: Relaunching Wolfspeed: The Leader of the Pack in Silicon Carbide Technology by French/West/Vaughan Best Business to Business Campaign Gold: How the 4A’s Re-Established its Leadership Position and Grew its Membership by The Sway Effect Silver: Brodeur Partners by Brodeur Partners Bronze: Hired: Salaries Amid the Great Resignation by Gravitate PR Best Business to Consumer Campaign Gold: Canadian Tire Christmas Trail by Canadian Tire Corporation Best Campaign on a Shoestring Budget Gold: TWIX® Shakers Seasoning Blend Launches with Viral Chicken Wings Recipe by Gillian Small PR Silver: National Museum of American History by National Museum of American History Bronze: Tree BnB – a place for everyone by FSC Global Development GmbH Best Community Engagement Campaign Gold: Cloud Paper - Flush Campaign by Cloud Paper Silver: TABASCO® Brand Enters the #HotSauceWars by Hunter PR Bronze: Claiming New SPACES for People Living With Disabilities by Genentech and Syneos Health Best Community Relations Campaign Gold: Highwire for COOP by Highwire PR Silver: Revitalizing Newark Symphony Hall by Violet PR Bronze: Hunger Action Month by The GIANT Company Best Consumer Product Launch Gold: Archer and LaunchSquad Embrace Future of Transportation with eVTOL Demonstrator Aircraft by LaunchSquad Silver: Lanzamientos Xiaomi by SmartPR S.A.S Bronze: SEGA Reimagines a Nintendo Wii Classic with a Vibrant Video Campaign for Sonic Colors: Ultimate by SEGA Best Content Marketing Campaign Gold: Oracle AI@Work 2022 by Oracle Best Covid-19 Response Campaign Gold: Kaiser Permanente by Kaiser Permanente Silver: BRG Communications and American College of Preventive Medicine by BRG Communications Bronze: Monter Employment Index by MullenLowe Best Crisis Management Gold: Technica Communications Guides Client Crisis to $13M in Funding by Technica Communications Silver: Preserving Denver7’s Future by SideCar PR Bronze: The Reinvention of Signet Jewelers – How the Brand is Establishing New Industry Standards From Wall Street to Main Street by The Sway Effect Best Diversity/Inclusion Campaign Gold: BAND-AID OURTONE by Hunter PR Silver: Claiming New SPACES for People Living With Disabilities by Genentech and Syneos Health Bronze: BUCHANAN’S Scotch Whisky Introduces The What Glory We Are Campaign Celebrating Those Who Embody the Spirit of the 200%: 100% Hispanic and 100% American by Hunter PR Best Financial Services Campaign Gold: Finance of America Mortgage by Sloane & Company Silver: Mighty PR by Mighty PR Bronze: BackBay Communications by BackBay Communications Best Food & Beverages Campaign Gold: Tropicana Toothpaste by MullenLowe Silver: TWIX® Shakers Seasoning Blend Launches with Viral Chicken Wings Recipe by Gillian Small PR Bronze: Pendleton Whisky Limited Edition Military Appreciation Bottle by French/West/Vaughan Best Global Campaign Gold: The Changed Traveler: Hilton Explores Emerging Travel Trends Two Years Into The Pandemic by Hilton Silver: Mastercard Five by Rogers & Cowan PMK Bronze: KTPO by Bullfrog + Baum Best Government/Public Service Campaign Gold: Sparking National Attention to Help MuralNet Close Tribal Digital Divide by Outside Labs Silver: Selling Pittsburgh International Airport’s Transformation by Violet PR Best Green Environmental/Sustainability Campaign Gold: Cloud Paper - Flush Campaign by Cloud Paper Silver: LaunchSquad Helps Carbon180 Combat Climate Change by Taking Carbon Removal from Science Fiction to Reality by LaunchSquad Bronze: Infineon VW ID.4 Campaign by Wireside Communications Best Healthcare Campaign Gold: Claiming New SPACES for People Living With Disabilities by Genentech and Syneos Health Silver: Wolf tells the SMA story by Edelman Italy Bronze: Ellume and LaunchSquad Fight Global COVID-19 Battle with World’s First Over-the-Counter, Fully At-Home Diagnostic Test by LaunchSquad Best Integration of Traditional and New Media Gold: Tropicana Toothpaste by MullenLowe Silver: Honey Bunches of Oats “Makes a Bunch Happen” by Hunter PR Bronze: Trane® Residential Annual PR Program by Havas Formula Best Investor Relations Gold: Pushpay by Pushpay Silver: The Reinvention of Signet Jewelers – How the Brand is Establishing New Industry Standards From Wall Street to Main Street by The Sway Effect Bronze: Solebury Trout by Solebury Trout Best Issue/Cause Advocacy Campaign Gold: SAGE - Advocacy & Services for LGBTQ+ Elders by Dittoe PR Silver: Hawthorne Strategy Group by Hawthorne Strategy Group Bronze: Life. Supported. - New York Disability Advocates with Kivvit by Kivvit Best Media Relations Campaign Gold: Tier One Partners and Ally Bank by Tier One Partners Silver: Claiming New SPACES for People Living With Disabilities by Genentech and Syneos Health Bronze: Scott Circle Communications by Scott Circle Communications Best Newsjacking Campaign Gold: Smashburger Calls To End The Chicken Wars by Havas Formula Silver: Say Communications by Say Communications Bronze: Good Catch OurWay by Sharp Think Best Not-for-Profit/Association Campaign Gold: How the 4A’s Re-Established its Leadership Position and Grew its Membership by The Sway Effect Silver: Call of Duty Endowment - #CODEMedicalHeroes by Call of Duty Endowment Bronze: LaunchSquad Supports The Trevor Project's Focus on Innovation to Save LGBTQ Lives by LaunchSquad Best PR Podcast Gold: Spill the Ink podcast by Reputation Ink Silver: Global Results Communications PR 360 Podcast by Global Results Communications Best Public Affairs Campaign Gold: Fighting For Our Veteran’s Health by ROKK Solutions Silver: Hotel Worker Right to Return to Work by C-Strategies Inc. Bronze: CYBER.ORG by Raffetto Herman Strategic Communications Best Special Event or Publicity Stunt Gold: Kinetic Sand – “Please Do Touch the Art” by Spin Master Silver: Ally's #TotallyCovered Campaign by Tier One Partners Bronze: Canadian Tire Christmas Trail by Canadian Tire Corporation Best Technology/Software Campaign Gold: MacKeeper by Lightspeed PR & Marketing Silver: Relaunching Wolfspeed: The Leader of the Pack in Silicon Carbide Technology by French/West/Vaughan Bronze: Waabi and LaunchSquad launch revolutionary simulator, Waabi World by LaunchSquad Best Thought Leadership Campaign Gold: Delivering a Reliable, Greener Grid for the Future of New York by New York Independent System Operator Silver: Ambiq by Ambiq Bronze: Amendola Raises HSBlox Profile in Value-Based Care Landscape by Amendola Communications Best Travel & Tourism Campaign Gold: Hilton Extends Hospitality Through “Hilton at Home” Digital Content Series, Offering Insider Tips to Make Consumers’ Homes and Lives More Hospitable During Global Pandemic by Hilton Best Use of Influencers Gold: Captain Sandy Yawn Campaign: Peppercomm for Travelers Insurance by Peppercomm Silver: Truvia: Competitive Conquest by RF|Binder Bronze: The MRKT by The MRKT Best Use of Personality/Celebrity Gold: Popeyes x Megan Thee Stallion Hottie Sauce by Popeyes Silver: Sonic Fin x Russell Wilson by Spin Master Bronze: SLS Brickell x Kendall Jenner by Tara Solomon, Inc. Best Use of Research - Business/Consumer Gold: Fender Uses Nationwide Survey, Doubles Down On Beginner Tools To Break Down Barriers, Demystifies Guitar by Fender Silver: Ipsos by Clyde Group Bronze: Hired: Salaries Amid the Great Resignation by Gravitate PR Best Use of Social Media Gold: #ShotforSam Vaccine Incentive Program by MullenLowe Silver: Beyond Connected to Westchester Tourism by Mower Bronze: Wines of Germany USA: Prost Every Moment by RF|Binder Best Use of Video/Multimedia Gold: ASRC Federal James Webb Space Telescope Videos by ASRC Federal Silver: National Parks Conservation Association & Limestone Branch Distillery Talking Parks Video Series by National Parks Conservation Association Bronze: First American National Commercial Services: Digitizing Commercial Title with ClarityFirst by RF|Binder Best Viral Campaign Gold: Tropicana Toothpaste by MullenLowe Silver: TABASCO® Brand Enters the #HotSauceWars by Hunter PR Bronze: Magic Shave by Agency Guacamole Best Virtual Event Campaign Gold: MediaTek Mobile Latam Congress – MMLC by SmartPR S.A.S Silver: AARP Movies For Grownups 2022 by Rogers & Cowan PMK Best Visual Storytelling Campaign Gold: Pendleton Whisky Limited Edition Military Appreciation Bottle by French/West/Vaughan Most Innovative Media Relations Campaign Gold: Claiming New SPACES for People Living With Disabilities by Genentech and Syneos Health Silver: AHS Night Bites Bakery by NVE Experience Agency Bronze: Angry Orchard x Bryte Boards Collaboration by MullenLowe Individual or Team Categories Grand Prize – PR Star of 2021 Kathy Bloomgarden, Ruder Finn Leader of the Year (Agency) Gold: Kathy Bloomgarden, Ruder Finn Silver: Natalie Best, French/West/Vaughan Bronze: Nicole Rodrigues, NRPR Group Media Relations Professional of the Year Gold: Maryam Ayromlou, Ruder Finn Silver: Jodi Einhorn, Red Havas Bronze: Gabbi DiNoble, MullenLowe PR Professional Who Makes a Difference Gold: Rosemary Ostmann, RoseComm Silver: Tara Solomon, Tara Solomon, Inc. Bronze: Bilal Kaiser, Agency Guacamole PR Star Under 40 Gold: Ashley Lennington, SPM Communications Silver: Stephanie Clarke, Red Havas Bronze: Caroline Ponseti, The Herald Group PR Up and Comer Gold: Shane Blackburn, Red Havas Silver: Jennifer Wright, Hawthorne Strategy Group Bronze: Heyli Lopez, SPM Communications Public Relations Professional of the Year Gold: Kathy Bloomgarden, Ruder Finn Silver: Linda Descano, CFA, Red Havas Bronze: Neil Alumkal, Stuntman PR Best PR and Communications Agency Team of the Year Gold: The MRKT Silver: The Agency Bronze: V2 Communications Best PR and Communications In-House Team of the Year Gold: Ambiq Silver: Genesis Crypto Market Commentary Program, Genesis Global Trading Agency Categories Grand Prize – Best PR Agency of 2021 Fahlgren Mortine Agency That Gets Results Gold: Fahlgren Mortine Silver: Forefront Communications Bronze: Vicarious PR Best Boutique Agency Gold: Violet PR Silver: Capwell Communications Bronze: Grey Matter Marketing Best Industry-Focused Agency Gold: Vested Silver: Capwell Communications Bronze: Forefront Communications Best New Agency Gold: Knights Media & Public Relations Silver: Milk & Honey PR Bronze: Boost Public Relations Business to Business (B2B) Agency of the Year Gold: Fahlgren Mortine Silver: BLASTmedia Bronze: GingerMay Business to Consumer (B2C) Agency of the Year Gold: French/West/Vaughan Silver: Fahlgren Mortine Bronze: Vicarious PR Large Agency of the Year Gold: French/West/Vaughan Silver: Ruder Finn Bronze: Fahlgren Mortine Midsize Agency of the Year Gold: The Abbi Agency Silver: Merritt Group Bronze: Dittoe Public Relations Most Innovative Agency Gold: Ruder Finn Silver: Forefront Communications Bronze: Kivvit Small Agency of the Year Gold: Capwell Communications Silver: Boost Public Relations About Bulldog Reporter Bulldog Reporter has been providing news, best practices, and insights to PR and communications professionals since 1980. Filled with insights on topics critical to PR pros and communicators, including media relations, crisis communications, influencer marketing, and many other topics you won’t find anywhere else, the Bulldog Reporter email newsletter brings you compelling and relevant articles, plus timely updates about journalist moves and agency news so you can stay on top of your PR game. The Bulldog Awards, the only PR awards program judged exclusively by working journalists, are run by Bulldog Reporter and celebrate the best and brightest in corporate communications and public relations. Bulldog Reporter and the Bulldog Awards are a subsidiary of Agility PR Solutions, a provider of media outreach, monitoring, and measurement solutions for PR and communication professionals. About Agility PR Solutions Agility PR Solutions, INNODATA INC.’s (NASDAQ: INOD) AI-enabled industry platform for public relations and media analysis, streamlines media monitoring, outreach, and media intelligence in one intuitive platform for public relations professionals. Global organizations rely on Agility to help them achieve ambitious business goals using an outcome-based approach. Software backed by deep expertise offers high-performance results and PR insights for brands with advanced requirements in a shifting media landscape. Providing innovative technology, outstanding data quality, and high-caliber support, Agility enables success for today’s communicators. Contact Details Richard Carufel Editor and Awards Judge, Bulldog Reporter richard.carufel@bulldogreporter.com Company Website https://bulldogawards.com/
June 27, 2022 08:00 AM Eastern Daylight Time