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Center for the Study of Capitalism at Wake Forest University to Host Best Selling Author and Brand Expert Martin Lindstrom and Crisis Communications Expert Richard Levick

LEVICK

Wake Forest University’s Center for the Study of Capitalism will host a July 9 webinar titled, “The End of Brand Neutrality: How to Be Good Corporate Citizens in an Age of Civil Unrest.” Bestselling author and one of the world’s leading experts on brand and culture transformation, Martin Lindstrom, and crisis communication expert Richard Levick, will participate in a conversation with the Center for the Study of Capitalism’s Executive Director Christina Elson. They will explore how companies standing at a pivotal crossroads can reevaluate their brands and cultures to secure transformative outcomes. Martin Lindstrom is one of the world's foremost business and culture transformation experts. He is a New York Times best-selling author and speaker, as well as a consultant to numerous brand-leading companies. TIME Magazine has recognized him as among the Top 100 Most Influential People in the World. His book Brand Sense was hailed by The Wall Street Journal as “one of the five best marketing books ever published,” Small Data was praised as “revolutionary” and TIME Magazine wrote this about Buyology : “a breakthrough in branding.” Richard S. Levick, Esq. Chairman and CEO of LEVICK , an award-winning global communications firm, recently joined the Center for the Study of Capitalism as an Executive Affiliate. Levick is a pioneer of litigation communications, as well as an author, noted television news contributor on crisis and public affairs and regular columnist for multiple publications. He is a sought-after global keynote speaker and is a professor at both the Fordham and Wake Forest Schools of Law. “Companies today can no longer be neutral,” Levick said. “Nor can they handle the issue of unrest and cultural non-inclusion exclusively through advertising, social media, nascent recruiting, and corporate social responsibility. This historic moment requires new approaches to leadership.” This webcast is part of the series, “The Future of Capitalism,” hosted by the Center for the Study of Capitalism. “The goal of this effort is to confront the high-speed impact of unprecedented current events on society and the economy,” Elson said. The event is free and can be viewed live at bit.ly/CSCwebcast-corporatecitizens at 1:00 PM EDT on Thursday, July 9, 2020. For additional information on this event and the panelists, visit the website at capitalism.wfu.edu/upcoming-events . About the Center for the Study of Capitalism The Center for the Study of Capitalism at Wake Forest University is a research and teaching center and a trusted source of information about well-functioning democratic capitalism. Contact Details Maria Stagliano +1 404-245-0899 mstagliano@levick.com Company Website https://www.levick.com

July 06, 2020 12:47 PM Eastern Daylight Time

Navigating Summer Fun with Ereka Vetrini

YourUpdateTV

This summer is going to look a lot different than past summers but that doesn’t mean summer 2020 has to be a letdown. There is still plenty of fun to be had and family time to enjoy inside and outside. TV Host and Lifestyle Expert, Ereka Vetrini, reveals her tips to help us scratch that summer entertaining itch. A video accompanying this announcement is available at: https://youtu.be/ZJU6yYIrTXg Tips for enjoying time outside this Summer: Time outside means fun time and in order to have ample amounts of fun, the entire family needs to be protected from UV rays. Banana Boat Sunscreen is all about #ProtectingTheFun, anywhere under the sun! And while Summer may look a little different this year, staying protected from the sun’s rays remains equally important. The Banana Boat Ultra Sport Lotion Sunscreen SPF 50+ is water and sweat-resistant, making it perfect for families who don’t want to be slowed down when playing outside. The lightweight formula is also available in other forms like a stick or a spray, so whatever your preference, the Ultra Sport collection provides clinically proven UVA/UVB protection that lasts as long as the fun does. Banana Boat offers SPF options for everyone in the family and every preference - making it easier to say “yes” to more outdoor family activities and keep the fun going with protection you can trust. Instagram: @BananaBoatBrand Facebook: @BananaBoatUS Twitter.com: @BananaBoat #ProtectTheFun Summer Treats to Enjoy with your Family: July is National Ice Cream Month, and what better way to celebrate than with one of life’s best desserts: Ice Cream Cake! For birthdays, summertime fun or “just because,” cakes from I Love Ice Cream Cakes are sure to bring on the smiles, and make every moment a touch sweeter! Coming in lots of different sizes and fun flavors, like Carvel®, OREO® and REESE’S, they are a delicious treat and easy to have on hand in the freezer. You can find a variety of ice cream cakes in the bakery or freezer section of your local grocery store AND you can also order them online. Just go to ILoveIceCreamCakes.com and click on the Product Locator. Available in grocery stores nationwide: https://iloveicecreamcakes.com/product-locator/ https://iloveicecreamcakes.com/ Facebook: @ILoveIceCreamCakes Instagram: @LoveIceCreamCakes Health and wellness tip to help us kick off the Summer: The start of the summer is a great time for a healthy reset. Life gets busy, and sometimes it’s hard to maintain balance. The first-place to concentrate on is gut health. According to the Mayo Clinic, our bodies are home to TRILLIONS of bacteria and 80% of your body's immune cells reside in your gut. FRISKA’s has a lineup of 10 products that all feature a clinically proven probiotic and proprietary blend of digestive enzymes to make the nutrients in your food more bio-available Remember, if you’re looking for overall wellness, there is no place better to start than gut health! $29.99 available nationwide at CVS, Whole Foods Amazon and www.getfriska.com *Promo Code* FRISKA20 for 20% off your entire purchase till July 13th. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 06, 2020 12:30 PM Eastern Daylight Time

LAS VEGAS MAGICIAN XAVIER MORTIMER’S MIND-BENDING TRICKS GO VIRAL WITH GRAVITY DEFYING VIDEO

MassMedia Marketing, Advertising, PR

For Gravity Defying Video, Click Here Xavier Mortimer, award-winning and headlining magician of Xavier Mortimer’s Magical Dream on the Las Vegas Strip, continues to go viral across social media with his most recent gravity defying video that have attracted more than 240 million views. As entertainment venues remain closed across Las Vegas due to the pandemic, Mortimer has quickly adapted his Las Vegas show-quality tricks into social media videos designed to entertain his virtual audience that includes nearly three million followers. In the past three months, Mortimer has posted dozens of videos showcasing his magical talents which have thrilled and engaged fans from around the world. To see Mortimer’s mind-bending tricks, check out the following links: Defying Gravity – 240.4 million views The Antique Box – 43.1 million views Instant Dress Up – 35.8 million views The Devils Hand – 62.2 million views Prior to the pandemic, Mortimer performed Xavier Mortimer’s Magical Dream every night at 6 p.m. inside Bally’s Hotel and Casino on the Las Vegas Strip. About Xavier Mortimer’s Magical Dream Enchanting, award winning-French performer Xavier Mortimer takes center stage in Xavier Mortimer’s Magical Dream, combining elements of magic, comedy, drama and illusion. After performing in more than 30 countries and most recently starring in Cirque du Soleil’s acclaimed production, Michael Jackson One, Mortimer became the first Cirque troupe performer to launch a headlining residency on the Las Vegas Strip with the premiere of the show in 2016. The spellbinding production was written and directed by fellow French superstar, Alex Goude, and long-time legendary Vegas headliner, Michael Goudeau. Allie Sparks performs alongside Mortimer as Belle, his dream girl and love interest. Prior to The Strip closures, show times for Xavier Mortimer’s Magical Dream are at 6 p.m. from Saturday through Thursday in the Windows Showroom at Bally’s Las Vegas Hotel and Casino. Awards include first place at the Albano International Congress in Italy, Gold Star at the L’Eau d’Olle magic festival in France, and most recently voted The Best Magic Show in Las Vegas by the Las Vegas Review Journal for a second year in a row. Contact Details Brooke Cashin +1 702-306-7808 bcashin@massmediacc.com Company Website https://massmediacc.com/

June 30, 2020 08:05 AM Pacific Daylight Time

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SynaVoice SOL begins second week of sold-out virtual camp

SynaVoice SOL

SynaVoice LLC (SynaVoice) officially launched SynaVoice SOL , (summer online), a pop-up, virtual summer camp for high school students last week. Conceived as an alternative to in-person, academic programs that were cancelled due to Covid-19-related closures, SynaVoice SOL provides exposure to new ideas, concepts and skills for high school students that inform their college, career, and life choices. After the murder of George Floyd, SynaVoice moved to create a more inclusive environment by identifying scholarship candidates from partner schools and revising the general pricing structure to a “pay what you can” model, to remove the barriers to entry for all students. SynaVoice SOL features nationally-recognized experts with a wide variety of expertise that engage campers and capture their imagination, staying true to our mission to provide exposure to new ideas and deliver creative, innovative, educational content. Each week, a different focus is offered, and virtual high school campers can choose to attend one or multiple weeks. In the first weekly session, Powerful Presence: Public Speaking & Presenting , campers representing eight high schools from Virginia, Michigan, Massachusetts, Texas, and Florida enjoyed daily presentations from Sherhara Downing, a master trainer and speaking coach for multinational corporations. For the second session, 24 campers from over 20 different high schools in Virginia, Michigan, and Florida enrolled for Lights, Camera, Action: Acting for the Camera . Suzanne Regan and Joe Stearns, both actors and talent agents, share what it takes to act for the camera. “Our one-week sessions are designed to provide a taste of an interesting subject so high schoolers can determine for themselves if they want to delve deeper into the subject matter outside of camp. Sharing this experience with a diverse group enables conversations of mutual interest, fosters meaningful relationships, and chips away at the opportunity gap for the campers who would not ordinarily be exposed to this type of enrichment program.”, said Julie Rothhouse, SynaVoice SOL founder. SynaVoice SOL sessions are held on the Zoom platform for two hours a day. College students from Brown University, New York University, and Wake Forest, facilitate the activities and discussions in the breakout room ‘cabins’. All sessions provide a fun take on an interesting topic or skill. The True Crime session keys off the passion that some kids have for true crime stories and tv shows. Dr. James Diamond, a professor and criminal lawyer, provides an overview of criminal law and highlights some of the cases he worked on. The Art of Graphic Narratives , led by award-winning graphic novelist and New Yorker cartoonist, Amy Kurzweil, shows campers how to combine personal narratives and illustration. Calling All Cars , led by two of the foremost automotive experts in the trade show world, Matt Troyer and Ken Smith, discusses complex automotive technology and design in an entertaining and understandable way. Curt Doty, award-winning marketer and international lecturer, shows campers how signs and symbols have influenced communication throughout history and leads the campers in the design of their own logos in The Influence of Design. About SynaVoice SOL SynaVoice LLC is a woman-owned consultancy providing strategic communications, training, customer outreach, market research and insights to both federal and corporate clients. Productions Plus – The Talent Shop is a woman-owned, national talent and event staffing agency providing some of the world's best-known brands with full-service talent management in auto, event marketing, product demo and film/TV/voiceover. SynaVoice and Productions Plus partnered to develop and launch SynaVoice SOL, offering unique learning experiences to a diverse group of high school students to expand their horizons and inform their college, career, and life choices. To register, visit www.SynaVoiceSOL.com . To donate, visit www.givebutter.com/SOLsponsor. Structured like a camp, but indoors and therefore, way cooler. SynaVoice LLC is a woman-owned consultancy providing strategic communications, training, customer outreach, market research and insights to both federal and corporate clients. SynaVoice SOL is a pop-up, virtual camp for high school students providing exposure to new ideas, concepts, and skills for high school students that inform their college, career, and life choices. Contact Details Julie Rothhouse +1 703-401-2340 Julie@SynaVoiceSOL.com Company Website http://www.synavoicesol.com

June 30, 2020 09:30 AM Eastern Daylight Time

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