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ElementalTV Surpasses 1B+ CTV Ad Impressions in First Year of Business; Company Debuts ELM, a New Proprietary CTV Ad Platform, to Accelerate Expansion

ElementalTV

ElementalTV, an emerging media technology company and a division of Adoppler, has generated more than one billion connected TV (CTV) advanced ad impressions in its first year in the market, as the company pursues its mission to provide leading brands, advertisers and publishers with the tools necessary to unlock the full potential of the CTV ad experience. Today, ElementalTV immersive ad experiences reach 57% of CTV households in the U.S. and, after just one year of providing its proven CTV advertising solutions to some of the world’s top brands and content partners, ElementalTV is now debuting its new, proprietary Engagement Lift Media (ELM) platform to a wider marketplace. The ELM platform is the first and only fully vertically integrated platform, offering advanced ad decisioning, a demand-side platform (DSP), creative optimization, transcoding and stitching capabilities. This unified offering enables ElementalTV’s partners to deliver cost-effective, next generation CTV ad experiences, from localizing national video ad creatives via its innovative SmartFrame technology, to adding dynamic messaging within ad units, and contextual ad targeting. “CTV is the fastest growing medium today, but its ad experience is suboptimal,” says Omer Latif, CEO at ElementalTV. “We built our platform to reimagine the future of CTV advertising -- to create innovative and smart tech solutions for brands, to help publishers realize the full value of their content, and to pioneer a new and improved viewing experience for growing CTV audiences worldwide. Our approach is bold and breaks barriers. Through the ELM platform’s product suite, we enable our partners to leverage the addressability of digital to evolve audience engagement to a new standard.” The success over the past year and increasing demand for the new ELM platform are behind ElementalTV’s decision to accelerate the scaling of its business, including broadening its strategic partnership with top programmatic firm MPW Digital. The partnership with MPW Digital expands the company's efforts to introduce advertisers to the next generation of advanced CTV advertising capabilities and formats. “Our next phase of growth requires having the right partners who share our vision of being true pioneers and innovators in CTV advertising technology,” says Albert Yu, VP Analytics & Monetization at ElementalTV. “MPW Digital has been on this journey with us and we’re excited to have them play a critical role in our expansion.” “Over the past year we've seen ElementalTV’s ability to rapidly innovate and grow. It has been exciting to see their SmartFrame technology add value to advertisers' CTV campaigns,” says Marcus Weiss, COO at MPW Digital. “This is just the beginning and we’re looking forward to serving as a close extension of their team as they advance into the next phase of commercialization of ELM and continue to transform the CTV ad experience.” ElementalTV, a division of Adoppler, was started in 2020 to focus on technology solutions for CTV, creating breakthrough ad experiences for CTV audiences while delivering innovation and added value to advertisers and publishers. Today, through the ELM platform, ElementalTV is delivering more than 100 million advanced ad impressions per month. To learn more about ElementalTV and its solutions, visit www.elementaltv.com. About ElementalTV: Founded in 2020 and headquartered in Pasadena, CA, ElementalTV is pioneering the next generation of CTV ad innovation. ElementalTV pushes the boundaries of how technology can immerse an audience’s advertisement experience. Its proprietary vertically integrated platform, ELM, combines a wide range of capabilities including advanced ad decisioning, demand-side platform (DSP), creative optimization, transcoding, and stitching to allow for seamless, next generation ad experience. To learn more, visit elementaltv.com. Contact Details Kite Hill PR Angelina Kaliszak angelina@kitehillpr.com Company Website https://www.elementaltv.com/

October 19, 2021 09:00 AM Eastern Daylight Time

Premier Rugby Sevens Hosts Landmark Inaugural Event – Sets Sights on 2022

Premier Rugby Sevens

Premier Rugby Sevens (PR7s) officially launched their new league on Oct. 9, marking several firsts within the sports industry and rugby community. As the first U.S. sports league to launch with men and women earning equal pay, PR7s also broke gender barriers in the rugby community as the first professional women’s rugby league in North America. Supported by six league sponsors, 18 games were broadcast live in a single day via Fox Sports in the United States, TSN in Canada, and Facebook Watch around the world. “This is only the beginning,” said Owen Scannell, CEO of Premier Rugby Sevens. “What started as an idea early in the pandemic became a reality on Saturday thanks to a team of incredibly talented staff, athletes, coaches, broadcast partners, sponsors, and fans. We will reveal our 2022 plans soon and look forward to growing PR7s into a league that offers both women and men an opportunity to compete at the highest level. Thousands of fans experienced the excitement live in the stadium and thousands more consumed it live on televisions, tablets, and cell phones thanks to our partners at Fox Sports and TSN. An incredible foundation is in place and we’re ready to grow our league with more cities and events next year.” Fifteen Olympians from the 2020 Olympic Games competed in the inaugural event. With 120 total players, six men’s teams and four women’s teams debuted in Memphis. Led by rugby legend Perry Baker, the Experts won the first PR7s men’s championship. And as one of the most dominant players in the world, Alev Kelter led the Loonies to the first women’s championship. Competing in games that last 14 minutes, the two champions played four times each en route to their titles on Saturday. Full game results can be view at PRSevens.com/results. Samurai Sportswear, Kane Innovations, Inc., Sperry Rail, Inc., Campbell Clinic, Ghost River Brewing Co., and Memphis Tourism sponsored the inaugural event. The partnerships included jersey logos for Kane Innovations and Sperry Rail. Ghost River Brewing sponsored the daylong festival. PR7s features six men’s teams and four women’s teams that play multiple games in one location on a single day. Team brands include the Loonies (men and women), the Loggerheads (men and women), the Experts (men and women), the Headliners (men and women), the Locals (men), and the Team (men). The league’s first captains featured stars from both the Men’s and Women’s U.S. Olympic Rugby Sevens teams, including Perry Baker (Experts men), Danny Barrett (Team men), Abby Gustaitis, (Loggerheads women), Alev Kelter (Loonies women), Matai Leuta (Locals men), Folau Niua (Headliners men), Naya Tapper, (Headliners women), Stephen Tomasin, (Loonies men) and Kevon Williams (Loggerheads men). About Premier Rugby Sevens Premier Rugby Sevens (PR7s) is a groundbreaking professional sports league in North America that debuted on Oct. 9, 2021, on Fox Sports and TSN. PR7s is the first league of its kind with both women’s teams and men’s teams under one umbrella with equal pay. With a focus on accessibility and entertaining content for fans, the league showcases the electrifying sport of rugby sevens through a single-day touring format in cities across the United States and Canada. To learn more about Premier Rugby Sevens, go to PRSevens.com and follow the league on Twitter, Instagram, Facebook, and LinkedIn. Contact Details Eric Nemeth eric.nemeth@prsevens.com Company Website https://prsevens.com/

October 14, 2021 09:03 AM Eastern Daylight Time

Lensbaby Announces “Shoot Extraordinary” Photography Conference

Lensbaby

Lensbaby, the leader in award-winning creative effect camera lenses, is excited to announce its 2021 virtual photography conference taking place Dec. 7-9. Join us for the Lensbaby “Shoot Extraordinary” Photography Conference 2021 on December 7th! Click here to register and claim your free spot today. Registered conference attendees will be automatically entered to win prizes including a grand prize worth over $2500. For 16 years, Lensbaby has been an ally of the unusual, and an advocate for the unique — this three day conference will be a testament to our passion for blazing your own trail. With 16 speakers and top Lensbaby educators from around the globe, there is something for everyone. Conference attendees can expect to learn the ethos of the Lensbaby “Shoot Extraordinary” motto, while learning the nuances and uncommon qualities of its photo and video lenses. For a full list of course topics, visit our 2021 virtual photography conference page. How Do You #SHOOT EXTRAORDINARY with Lensbaby? Register for your FREE ticket to our virtual photography event where you'll have access to three days of Lensbaby and creative photography education. About Lensbaby // Lensbaby creates tools that enable photographers and videographers to find their unique visual voice. For over 16 years, they have been manufacturing high-quality creative effects lenses, optics and accessories out of their Portland, Oregon headquarters. Lensbaby sells its products on its website as well as through a worldwide network of retailers and distributors. For more information, visit www.lensbaby.com Lensbaby, “Shoot Extraordinary” ### Learn more and register for free here. For a look into what to expect, you can check out the Lensbaby 2020 Photography Conference here. Contact Details VP Sales and Marketing, Lensbaby Michael Anthony Michael@lensbaby.com PR & Marketing, M&P Digital Creative Agency Andrea Larson andrea@mcmillanphillips.com Company Website https://lensbaby.com/

October 13, 2021 11:49 AM Eastern Daylight Time

Jamie Lee Curtis to Receive The 2021 Shatterproof Brian Mendell Memorial Award

Shatterproof

Shatterproof, a national nonprofit organization dedicated to reversing the addiction crisis across the United States, is presenting the 2021 Shatterproof Brian Mendell Memorial Award to actress, Jamie Lee Curtis. Curtis will receive the award at The Shatterproof Chairman’s Reception will be held virtually on October 20, 2021, at 6:30 PM ET. Shatterproof was founded by Gary Mendell in 2013 after losing his son Brian Mendell to the disease of addiction. This year’s Chairman’s Reception is taking place on the 10-year anniversary of the death of. The Shatterproof Brian Mendell Memorial Award is given to someone who is making change to end addiction stigma through their work and by using their voice. Curtis embodies this with her 22 years in recovery from substance use disorder. She uses her platform as well-respected member of the entertainment industry to speak out bravely concerning addiction and openly sharing her story. “Jamie Lee exemplifies leadership in recovery and her leadership powerfully impacts breaking down stigma. By openly and honestly sharing her journey from addiction to a full, vibrant life in recovery, she is sharing a message of courage and hope. Shatterproof is honored to have Jamie receive this year’s award on the ten-year anniversary of the passing of my son,” said Gary Mendell, founder & CEO, Shatterproof. “I am humbled and honored to receive The 2021 Shatterproof Brian Mendell Award. Shatterproof is doing life-saving work that is making systemic changes to how people talk, treat and recover from addiction. It is so important that those of us in recovery share our stories to help end the unjust shame and stigma that surrounds this health crisis,” said Jamie Lee Curtis. The Shatterproof Chairman’s Reception is open to all who will to join us as the organization gathers as a community to celebrate a year of groundbreaking progress, and honor Golden Globe winning actress, Jamie Lee Curtis for her contributions to the cause. The emcee will be Craig Melvin of NBC News’ TODAY and author of Pops: Learning to be a Son and a Father. Registration for the event is still open at www.chairmansreception.org. About Shatterproof: Shatterproof is a national nonprofit organization dedicated to reversing the addiction crisis in the United States. Shatterproof harnesses the models of business, the rigor of science and the power of a national movement to create change and save lives through three pillars of work: revolutionizing the addiction treatment system, breaking down addiction-related stigmas and supporting and empowering our communities. To learn more visit www.Shatterproof.org. Contact Details Kirsten Seckler +1 203-247-0615 kseckler@shatterproof.org Company Website https://www.shatterproof.org/

October 12, 2021 09:07 AM Eastern Daylight Time

Panasonic Introduces New Pan-Tilt-Zoom Camera Series to Elevate Content Creation and Streamline Remote Production Workflows

Panasonic Professional Imaging & Visual Systems

From conferences to church services, from live-event broadcasts to reality TV shows, the past year has seen a significant increase in productions produced remotely. To meet the professional video industry’s expanding need to produce content online and offline, Panasonic System Solutions Company of North America (Panasonic) is introducing a new line of integrated Pan-Tilt-Zoom (PTZ) cameras that deliver superb image quality and efficient streaming for home office, corporate, education and live content creation environments. “It’s important to ensure the right technology exists to support engaging and efficient content creation for audiences regardless of whether they are in person or remote,” said Jim Jensen, senior category manager, remote production systems, Panasonic. “Panasonic is leading the way by offering a new, compact PTZ camera line and a full ecosystem to support end user workflows.” Delivering Stunning Picture Quality and Efficient Operation The company’s new integrated PTZ camera line-up consists of five new models. Three models ( AW-UE40, AW-UE50 and AW-UE80 ) are compact, dome shaped and offer a new direct drive system for precise, accurate panning and zooming and to assure quiet operation (NC25* or lower), so they can be installed in virtually any video shooting situation. The new 4K models also combine a best-in-class 74.1-degree viewing angle and a 24X optical zoom to capture the entire space from the back of the room. Outputs include 3G-SDI (UE80 and UE50 only), HDMI and IP for the flexibility to integrate with a variety of workflow infrastructures. In addition to RTMP and RTMPS streaming, the UE80/UE50/UE40 also support NDI®|HX2 and SRT to assure stable and safe video streaming. As the top-of-the-line model, the UE80 offers exclusive features including 4K 60p resolution; high bandwidth 100Mpbs NDI for transmitting high-quality, low latency video; and FreeD protocol support for incorporating realistic virtual studio sets and elements into remote productions. Supporting High Quality Streaming in Remote Work and Education Environments As professionals continue to work from home and find their web cameras to be insufficient for long-term use, the new AW-HE20 and AW-UE20 PTZ cameras offer an affordable solution for companies looking to support remote employees with high quality video streaming. Perfect for small offices, huddle rooms, and home offices, the HE20 features Full HD, while the UE20 supports 4K/30p providing users with options for HD or 4K picture quality. Sporting a new design, the HE20 and UE20 feature a wide 71-degree viewing angle, a 12x optical zoom and outputs include SDI, HDMI, USB and IP for increased compatibility in corporate and education environments. New Accessories Streamline Live Production Workflows Panasonic has also announced the release of the AV-UHS5M6G NDI I/F unit for the compact AV-UHS500 SDI/HDMI live switcher. This new unit will enable the UHS500 12G/3G SDI switcher to support high quality, low latency video transmission of NDI and NDI|HX. It also provides direct IP connectivity to NDI enabled computers and video devices, reducing setup time and facilitating remote production of live video in temporary venues and other event spaces. Panasonic is also releasing the new AK-HRP1010GJ studio remote operation panel to succeed the popular AK-HRP1000GJ remote operation panel for its AK- series of studio cameras and select PTZ and camcorders. The AK-HRP1010GJ features key improvements including an LCD touch panel and simplified menu structure for easier navigation and operation, a nine-pin D-sub connector for easier system integration and SDXC SD card slot for increased compatibility. On Wednesday, November 10, 2021 at 1pm ET, Panasonic is hosting a virtual event, “The Future of Remote Production,” which will preview its new line of 4K and HD SRT-enabled PTZ cameras and remote production accessories. To register for the event, visit: https://na.panasonic.com/us/event/2021-future-of-technology-webinar To learn how Panasonic’s comprehensive PTZ camera line and software can elevate your live content creation while providing a more flexible workflow, visit our website: https://na.panasonic.com/us/provideo *Surveyed by Panasonic About Panasonic System Solutions Company of North America Panasonic System Solutions Company of North America, a division of Panasonic Corporation of North America, delivers game-changing technology solutions that deliver customized experiences to drive better outcomes -- for our customers and our customers' customers. Panasonic designs and manufactures reliable, flexible and dependable products and solutions to help create, capture and deliver information of all types, especially where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, audio and visual systems (projectors, displays & digital signage) and professional video production. To learn more and Panasonic's business products and solutions visit: https://na.panasonic.com/us/audio-video-solutions. About Panasonic Corporation of North America Newark, NJ-based Panasonic Corporation of North America is committed to creating a better life and a better world by enabling its business-to-business customers through innovations in Sustainable Energy, Immersive Entertainment, Integrated Supply Chains and Mobility Solutions. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation. One of Interbrand's Top 100 Best Global Brands of 2020, Panasonic is a leading technology partner and integrator to businesses, government agencies and consumers across the region. Learn more about Panasonic's ideas and innovations at http://www.panasonic.com/. Connect with Panasonic Professional Imaging & Visual Systems: Twitter, LinkedIn, Facebook, YouTube Connect with Panasonic North America: Twitter, LinkedIn, Facebook, YouTube Contact Details Racepoint Global for Panasonic Amanda Clardy +1 919-439-8037 PanasonicVisual@racepointglobal.com Jim Wickizer Panasonic +1 201-360-7189 Jim.Wickizer@us.panasonic.com

October 12, 2021 09:00 AM Eastern Daylight Time

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Panasonic Announces Agile I/O Feature for KAIROS Platform to Enhance Live Productions

Panasonic Professional Imaging & Visual Systems

Panasonic System Solutions Company of North America (Panasonic) today announced the development of Agile I/O, a new feature to its KAIROS IT/IP video processing platform to provide AV professionals with additional input and output capacity to create larger and more complex productions. Available in early 2022 as a free upgrade, the feature expands the platform’s capacity, unlocking more ways to enhance live productions with the same hardware. Equipping customers with the power to bring unconstrained creativity to life, Panasonic provides a tailored solution with KAIROS that fully and seamlessly integrates with existing infrastructure and future technology to push the boundaries for immersive experiences. The new software upgrade will allow KAIROS to more efficiently utilize the 100Gb ST 2110 network and other KAIROS Core inputs and outputs by better management of network bandwidth. This can provide users with additional sources for HD and 4K content and access to more connected sources in the multi-view. “Whether it’s a three-camera production operated by a novice or an international media event crafted by an A-list technical director, today’s AV projects demand an all-purpose, easy-to-use live platform that’s flexible and easily integrates sources from anywhere, in any format, on any screen without rigid hardware constraints,” said Mike Bergeron, senior category manager, production systems, Panasonic. “KAIROS and the new Agile I/O function are testaments to Panasonic’s commitment to becoming a true partner for production professionals operating at all levels. The future-proof system is designed to work with legacy solutions to capitalize on previous AV investments, and scale as needed to support technologies not yet imagined, all while enabling professionals to create memorable live productions for both live and remote audiences.” The KAIROS next generation live production platform enables AV professionals to flexibly scale up-and-down deployments for any level of need or complexity by supporting seamless broadcasting on numerous devices and feeds, in any source, format, scale, screen and mix, aiming at no loss of quality. More than a switcher, the platform can also perform routing and screen management functions. With multiple screen layouts built through one simple interface, KAIROS helps AV professionals elevate experiences for both live and virtual productions. Ideal for AV consultants, designers and integrators, KAIROS offers a future-proofed, customizable solution that supports any type of live production scenario for markets such as house of worship and corporate. For churches, KAIROS elevates worship services by managing multiple displays and screens that show various views of the service to captivate both in-person and remote congregants alike. For corporate environments, KAIROS ensures natural real-time conversation during employee annual meetings with a remarkable one-frame latency on premises by enabling AV source connections and screens across multiple meeting rooms, locations and even home offices. Panasonic offers a variety of audio and visual solutions and services, including studio cameras, projectors, video walls, displays, microphones and engineering services that integrate with and support KAIROS to provide a holistic solution for AV professionals. On November 4 at 1:00 pm ET, Panasonic is hosting a virtual event, “The Future of Video Switching & Processing,” which will explore the unique benefits of KAIROS, and preview the new Agile I/O software. To register for the event, visit: https://na.panasonic.com/us/event/2021-future-of-technology-webinar For more information about KAIROS, visit https://na.panasonic.com/us/KAIROS. To learn more about KAIROS Family Solutions for House of Worship, visit https://na.panasonic.com/us/kairos-family-solutions-house-worship. For details about KAIROS Family Solutions for Business, visit https://na.panasonic.com/us/kairos-family-solutions-business. About Panasonic System Solutions Company of North America Panasonic System Solutions Company of North America, a division of Panasonic Corporation of North America, delivers game-changing technology solutions that deliver customized experiences to drive better outcomes -- for our customers and our customers' customers. Panasonic designs and manufactures reliable, flexible and dependable products and solutions to help create, capture and deliver information of all types, especially where, when and how it is needed. The complete suite of Panasonic professional solutions for government and commercial enterprises of all sizes addresses unified business communications, mobile computing, security and surveillance, retail point-of-sale, office productivity, audio and visual systems (projectors, displays & digital signage) and professional video production. To learn more and Panasonic's business products and solutions visit: https://na.panasonic.com/us/audio-video-solutions. About Panasonic Corporation of North America Newark, NJ-based Panasonic Corporation of North America is committed to creating a better life and a better world by enabling its business-to-business customers through innovations in Sustainable Energy, Immersive Entertainment, Integrated Supply Chains and Mobility Solutions. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation. One of Interbrand's Top 100 Best Global Brands of 2020, Panasonic is a leading technology partner and integrator to businesses, government agencies and consumers across the region. Learn more about Panasonic's ideas and innovations at http://www.panasonic.com/. Connect with Panasonic Professional Imaging & Visual Systems: Twitter, LinkedIn, Facebook, YouTube Connect with Panasonic North America: Twitter, LinkedIn, Facebook, YouTube Contact Details Racepoint Global for Panasonic Amanda Clardy +1 919-439-8037 PanasonicVisual@racepointglobal.com Panasonic Jim Wickizer +1 201-360-7189 Jim.Wickizer@us.panasonic.com

October 12, 2021 09:00 AM Eastern Daylight Time

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Steven Canals to Keynote 2021 NALIP Latino Media Fest – October 13th – 14th

NALIP

The National Association of Latino Independent Producers (NALIP) announced the second virtual edition of their annual Latino Media Fest, a 2-day celebration of Latinx industry talent taking place on their virtual platform LatinoMediaFest.com from October 13th-14th, 2021. The Latino Media Fest will feature exclusive screenings, panel discussions with industry leaders, mentorship sessions, and the star-studded Latino Media Fest Awards – which aims to recognize and celebrate the work that Latinx creatives have done this past year. The annual Latino Media Fest brings together filmmakers and industry professionals to celebrate the best U.S based Latinx content across all media platforms: narrative short films, TV/streaming pilots, digital content, and documentary shorts. In one of the most exciting events of the year for the Latinx creative community, NALIP hopes to showcase the best U.S.-based Latinx content and uplift the Latinx creatives within the industry. Some of this year’s speakers include Gloria Calderon Kellett, Steven Canals, Al Madrigal, Anjelah Johnson-Reyes, Carla Hool, and many more. “NALIP is thrilled to showcase and celebrate the next wave of Latine content creators and their breakthrough work at this 2-day virtually-held festival,” said NALIP’s Executive Director, Benjamin Lopez. “This year, we will position content that has been incubated by NALIP with said creatives, provide attendees a great selection of impactful conversations, and ultimately, bring together a community of passionate professionals who are committed to building sustainable BIPOC inclusion in the industry.” Comcast NBCUniversal Telemundo will serve as the Presenting Sponsor of the 2021 Latino Media Fest with additional sponsors including Sony Pictures Entertainment, A+E Networks, Endeavor, 3Pas Studios and more. Through coming together with industry leaders, NALIP hopes to achieve long-lasting change and bring upon higher visibility to the talent present within the Latinx community. “Comcast NBCUniversal Telemundo has a long history of supporting platforms like the Latino Media Fest, which gives visibility, resources and opportunities to Latina and Latino creatives on the rise. It truly is a celebration and showcase of inclusion for the community and the allies who collaborate to advance the pipeline of Latina and Latino storytellers in our industry,” said Sal Mendoza, Vice President, Diversity, Equity & Inclusion, NBCUniversal Media, LLC. Fest passes are now available at www.LatinoMediaFest.com. The latest programming details are announced via NALIP’s social media: Twitter (@nalip_org), Instagram (@nalip_org), and Facebook (Nalip Org). ABOUT NALIP The National Association of Latino Independent Producers (NALIP) is an established nonprofit organization that addresses the professional needs of Latinx content creators and industry professionals. NALIP stands as the premier Latino media organization, addressing for 20 years the most underrepresented and the largest ethnic minority in the country. NALIP’s mission is to discover, promote and inspire Latino content creators and diverse voices across all media platforms. NALIP serves the needs of diverse content creators including producers, performers, writers, directors, and industry professionals through events and programs such as the NALIP Media Summit, Latino Media Market, Latino Media Fest, Diverse Women in Media Forum, and Latino Lens Incubators. To learn more, visit nalip.org. Contact Details Paulette Kam pk@initiativepr.com Company Website https://www.nalip.org/

October 11, 2021 12:21 PM Eastern Daylight Time

Harrods enters the limited-edition sneaker market welcoming The Edit LDN

Stockwood Strategy

The UK’s leading online store for limited edition sneakers and high-end streetwear The Edit LDN, today announced the opening of its first ever UK boutique store in Harrods, one of London’s most famous department stores. Harrods visitors will be able to see, experience and buy the latest limited-edition sneakers from The Edit LDN. Already popular with royalty, celebrities and footballers, The Edit LDN is a leading online destination that sells the hottest and hardest to get sneakers and streetwear from brands including Yeezy, Jordan, Off-White and collaborations through to Supreme, among others to a wide community of fashionistas, collectors and investors. Just as premium sites like Farfetch address the fashion world, The Edit LDN showcases the latest sneakers and high-end streetwear. They connect premium resellers with a highly engaged, price agnostic and eager audience. Moses Rashid, Founder and CEO of The Edit LDN commented: “We want to expand and increase accessibility for people who want to own limited edition sneakers around the world. Being the first sneaker reseller in Harrods is a proud and milestone moment for the company and its great to see such a global mega brand engaging with the sneaker market, moreover, that we're the catalyst to make that happen. Harrods offers an amazing customer journey to their global customer base and this aligns completely with our approach, to offer the best in class service. In 18 months, we have expanded our community of buyers from avid sneaker fans to TV and film celebrities as well as professional footballers and royal families around the world. Opening in Harrods is a logical next step as we bring our unique proposition to their customer base”. The Edit LDN has established itself as a trusted source of authenticated and high quality new and pre-loved streetwear and sneakers. Their unabating focus on speed (to deliver purchased goods), customer service engagement and ensuring all goods are authenticated has been testament to the growth of the platform and community. Simon Longland, Head of Menswear at Harrods commented: “Over the past three years, menswear at Harrods has undertaken a huge transformation, that has been visible through our brand curation as well as the physical shop floor. Our goal has been to transform the menswear experience at Harrods and embrace the most important and desirable trends on the market, and the launch of The Edit LDN continues that strategy. Bringing The Edit LDN’s industry expertise to Harrods ensures that our customers have access to the latest and most exclusive styles on the market through a service level which is unmistakably Harrods.” Helen David, Chief Merchant at Kurt Geiger added: “We’ve been at the forefront of embracing the latest trends serving a wide and diverse range of customers. What used to be considered sportswear is now considered luxury, and the shoes that are the most wanted and the hottest tickets are now sneakers. Without this as part of our matrix at Harrods, we wouldn’t have a proper 360 luxury offer. Hosting The Edit LDN at Harrods is testament to our commitment of meeting our customer needs with the market-leader in the premium sneaker business. Our shared objective with The Edit LDN is to ensure that Harrods’ customers have access to the latest and best on the market to meet their lifestyle needs.” Looking ahead, Moses said: “This is a marketplace worth $6b a year globally and will grow 5x by 2030. The demand for sneakers is growing every day and we are at the heart of servicing this trend. It’s been a remarkable 18 months since we launched to now opening in Harrods, the world’s most iconic department store. We are in hyper growth and headed in the right trajectory as we scale the business globally. Our on-going funding round will enable us to move faster and achieve our goals“. About The Edit LDN Founded in 2020, The Edit LDN has quickly become the UK’s leading online consignment store for limited edition sneakers and high end streetwear, both new and pre-loved items. Their innovative platform connects premium resellers to a global audience offering a deluxe experience from discovery, packaging and delivery. Brands include Jordan, Yeezy, Louis Vuitton, Dior, Off-White, Supreme, Fear of God among others. The platform is fast becoming synonymous with speed of service, authenticity, diverse selection of secure payment methods, and first class customer service. The Edit LDN is the leading destination for resellers and their premium sneakers and streetwear. Through partnerships with styling services such as Thread.com and various concierge companies, The Edit LDN has a community of buyers celebrities to professional footballers and royal families around the world. Further information visit: www.theeditldn.com. You are welcome to follow us on LinkedIn, Facebook or Instagram About Harrods Harrods began as a wholesale grocer and tea merchant in east London, first opening its doors in 1834. Since then, it has grown to become the world’s most famous department store, known for its unrivalled range of luxury merchandise. As well as exclusive brands and myriad departments, one of Harrods’ most renowned attributes is its unparalleled service. Harrods continues to be guided by its philosophy of “anything is possible” and, to this day, our customers remain at the heart of everything we do. Harrods.com About Kurt Geiger Kurt Geiger is a premium footwear brand operating across the UK. It first opened its doors on Bond Street in 1963. Kurt Geiger's own brands for women, men and children include Kurt Geiger London, KG, Carvela and Miss KG. Kurt Geiger has operated the Harrods and Selfridges footwear departments for the past 25 years. This unique positioning sets Kurt Geiger apart as a distinctive and unparalleled multi-channel business selling third-party and owned brands through department store concessions. The brand has over 80 stores worldwide, kurtgeiger.com, as well as e-commerce concession sites and wholesale partners. Selling over four million pairs of shoes a year this makes Kurt Geiger the largest luxury footwear retailer in Europe. Contact Details The Edit LDN Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.theeditldn.com/

October 11, 2021 09:00 AM Eastern Daylight Time

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Osmo’s Halloween Sale Turns Learning Into A Fun Treat!

Osmo

Palo Alto-- Osmo announces a Halloween sale that turns learning into a fun treat for kids ages 3 to 10+. From 10/10 through 10/16, save 25% off select kits, games and bundles at PlayOsmo.com, Amazon, Target, BestBuy & other retailers. Kits and games on sale through PlayOsmo.com and multiple retailers include: Little Genius Starter Kit (base included) Genius Starter Kit (base included) Coding Starter Kit (base included) Creative Starter Kit (base included) Pizza Co. (base required) Detective Agency (base required) Super Studio Disney Mickey Mouse & Friends (base required) Super Studio Disney Princess (base required) Super Studio Disney Frozen 2 (base required) Math Wizard and the Secrets of the Dragons (base required) Math Wizard and the Magical Workshop (base required) Kits and games on sale through Amazon include: Little Genius Starter Kit for Fire Tablet (base included) Little Genius Starter Kit + Early Math Adventure for iPad + Case for iPad (base included) Math Wizard and the Secrets of the Dragons (iPad base included) Math Wizard and the Secrets of the Dragons (Fire base included) Math Wizard and the Magical Workshop (iPad base included) Math Wizard and the Magical Workshop (Fire base included) Math Wizard and the Amazing Airships (iPad base included) Math Wizard and the Amazing Airships (Fire base included) Math Wizard and the Enchanted World Games (iPad base included) Math Wizard and the Enchanted World Games (Fire base included) Super Studio Disney Mickey Mouse & Friends for iPad & Fire Tablet (base required) Super Studio Disney Princess for iPad & Fire Tablet (base required) Super Studio Disney Frozen 2 for iPad & Fire Tablet (base required) Pizza Co. for iPad (base included) Detective Agency for Fire Tablet (base included) Monster for iPad & Fire Tablet (base required) Genius Tangram for iPad & Fire Tablet (base required) Genius Words for iPad & Fire Tablet (base required) Genius Numbers for iPad & Fire Tablet (base required) Little Genius Sticks & Rings for iPad & Fire Tablet (base required) Little Genius Costume Pieces for iPad & Fire Tablet (base required) A full list of deals, including Amazon exclusives, can be viewed at Osmo’s Amazon store. Bundles on sales exclusively at PlayOsmo include: Math Wizard Bundle Pretend Play Bundle (Digital) Literacy Bundle Super Studio Artist Bundle A full list of deals at PlayOsmo.com can be viewed here. A full list of Osmo deals at Target can be viewed here. About Osmo Osmo is an award-winning STEAM brand whose products are used in over 50,000 classrooms and 2.5 million homes. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Osmo is headquartered in Palo Alto, California, and is part of BYJU’S, a global leader in online learning. Learn more at PlayOsmo.com. For information about its educational division, Osmo for Schools, visit schools.playosmo.com. Contact Details Carolyn Kamii PR Carolyn Kamii +1 310-251-0550 carolynkpr@gmail.com Company Website http://www.playosmo.com

October 10, 2021 06:00 AM Pacific Daylight Time

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